Social Media Proposal

Transcription

1 Dustin Paulos Social Media Proposal Atami Steak & Sushi 800 University Dr E #200 College Station, TX (979) Overview Atami Steak and Sushi is a Japanese Hibachi style restaurant that is here in College Station, TX. Atami is in the food and slightly in the entertainment business with their talented Hibachi chefs so they have a lot to be proud of however, their social media presence to promote their restaurant is little to none. They have twitter account but it has five followers and no tweets, they have a Facebook account but there hasn t any posts since 2014, no Instagram account, and there s not even a home website for someone to look at an online menu or see pictures of the restaurant. The only way anybody finds anything out about this restaurant is by looking at reviews from Yelp and TripAdvisor, but you can t find an about page anywhere to learn more about the restaurants values and beginnings. Atami has a great location off of University Dr. where it sits next to a pond with a fountain that 3 or 4 other restaurants surround with it. Atami is a higher-scale restaurant and the prices follow suit, so the audience that they are trying to reach are middle class to upper-middle class customers, or those willing to spend more on special occasions, especially in the case of college students. The type of service that Atami provides is great Japanese food with a bit of entertainment thrown in when your steak, chicken, shrimp, or rice are made to order right in front of you on the Hibachi grill and the chefs add their own flare with a performance. So there is much to advertise and show to

2 those who aren t familiar with Atami Steak & Sushi through social media so that they can drive interest and increase profits. The best outlets to use to achieve this would be Facebook, Twitter and Instagram. Facebook Facebook is the largest of all social media sites with 2.2 billion active users per month, so it has the the largest clientele and reach from which to choose from. Facebook is great way to start with an about page and get Atami s values and goal out to the public. Also, customers would be able to see valuable information such as hours, location, and phone number. Atami will be able to post pictures of their great food and make it look extra appetizing, talk about any specials they have going on in bar or restaurant, and even post the videos of their talented chefs doing incredible tricks with their food, which is sure to drive viewership because according to Forbes videos receive much more organic attention than text posts. I think that the most important feature for a local business however is the check-in feature. This allows Atami to have free advertisement and the brand name to be put on the Facebook Newsfeed organically. The restaurant should provide a

3 reminder sign at the host/hostess desk that asks if the customer would checkin on Facebook. Twitter Twitter is a blogging social media outlet with character limit of 280 characters, so it is designed for short and to the point messages. Twitter very popular amongst the younger and more wealthy demographics and can be very effective if used correctly in a college town like College Station. Atami will need to be active on twitter tweeting about its promotions or deals it has going on, posting pictures of its food and again posting videos of the food or chefs. On twitter it is mainly about retweets, and twitter is famous for making average twitter users go viral, so having cool/interesting videos that people will want to retweet is a great way to drive interest to your twitter page. Also, there are promotional tweets that Atami could pay for, there is no set price for promotional tweets, but they are based off of your budget and then a bid that you place on certain actions like website clicks or retweets and you only pay each time these actions are completed. So a good strategy might be to promote a tweet on Saturdays

4 and setting the location around Kyle Field so that everyone on their phone looking for a place to eat after a football game will then see Atami s promotion. Instagram Instagram is a photo and Video sharing social media site that is the second largest social media site and has a very prominent popularity amongst young demographics. First Atami will want to create a Business profile instead of a Personal profile so that they can have access to their engagement data and be able to tell what is generating interest and what isn t. Instagram is another great way for Atami to showcase its delicious food, but this is where they should really show off their presentation and creativity of their food. Unlike the other two social media options, there is no share or retweet tool for followers to use so it is important that when Atami posts it uses relevant and popular hashtags on its post to join a larger conversation and attract more viewers to the profile. Another way to drive interest back to Atami s Instagram profile is to make sure that they have a location setup on Instagram so that when someone posts a picture at Atami they can then set the location as Atami Steak

5 & Sushi, where people can click on the link and then all the photos of people at this location. Finally, a way that customers can stay up to date with what is currently happening at Atami is by checking out their Instagram story, here they can show the current environment of the restaurant, what it looks like if there are any special promotions going on, or even show a special stunt that a chef may not do all the time, anything to interest customers into visiting Atami. References: DeMers, Jayson. The Definitive Guide To Marketing Your Business On Facebook. Forbes, Forbes Magazine, 21 Aug. 2015, Evan. How to Create a Social Media Marketing Plan in 6 Steps. Hootsuite Social Media Management, 16 Apr. 2018, blog.hootsuite.com/how-tocreate-a-social-media-marketing-plan/. Long, Jonathan. 7 Marketing Tips to Help Grow Your Brand on Instagram. Entrepreneur, 18 Aug. 2016, Marketo Sample Social Media Tactical Plan. Marketo.com, York, Alex. Social Media Demographics to Inform a Better Segmentation Strategy. Sprout Social, 19 July 2017, sproutsocial.com/insights/newsocial-media-demographics/.

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