This study is brought to you courtesy of.
|
|
- Esmond Sherman
- 6 years ago
- Views:
Transcription
1 This study is brought to you courtesy of
2 Global Automotive Study A Look at the Role of the Internet in the Automotive Shopping & Purchasing Process Around the World Google/NetPop November 2009
3 We set out to learn What does auto shopping look like around the world? 2
4 17 countries 16,827 vehicle purchasers 1 consistent survey 3
5 Methodology Research was conducted among new and used car buyers in 17 countries who had purchased a new vehicle within the last 12 months. From a representative sample of the Internet population in each market based on age and gender, 16,827 people, age 18 or older were drawn from market research panels to complete a survey online. Approximately 1000 interviews were completed in each country distributed across the following quotas: New Car Buyers Used Car Buyers TOTAL Interview Dates (day.month) Argentina Australia Brazil China France Germany India Italy Japan Mexico Netherlands New Zealand Poland Russia Spain United Kingdom United States Total ,
6 Country Segmentation Vehicles Sold per Capita Established Evolving Emerging AU DE ES FR IT JP NL NZ UK US AR BR MX PO CN IN RU Internet Penetration Rates Established Evolving Emerging 53% 52% 49% 49% 55% 69% 90% 80% 66% 73% 65% 23% 25% 21% 42% 25% 19% 7% 21% 14% AU DE ES FR IT JP NL NZ UK US AR BR MX PO CN IN RU 5
7 Areas of Investigation 1 Demographics 2 Start of Research 3 Shopping Online & Traditional Resources Search Online Video User Generated Content 4 Recommendations 6
8 Demographics 7
9 Age & Hours Online Age of New Car Buyers, Average Established Evolving Emerging AU DE ES FR IT JP NL NZ UK US AR BR MX PO CN IN RU Hours Online, Weekday Average Established Evolving Emerging AU DE ES FR IT JP NL NZ UK US AR BR MX PO CN IN RU Q: On average, how many hours per weekday do you spend on the Internet? Please indicate your age. Base: New car purchasers, prior to quota-sampling 8
10 Purchase Purchased a Vehicle Within the Last 12 Months Established Evolving Emerging 24% 23% 16% 22% 22% 11% 20% 19% 25% 24% 26% 35% 32% 22% 21% 36% 27% 21% 29% 28% AU DE ES FR IT JP NL NZ UK US AR BR MX PO CN IN RU Type of Purchase 59% 41% 59% Used Car New Car Used Car 41% New Car 36% Used Car 64% New Car Q: Please tell us the last time you purchased each of the following types of vehicle. 9
11 Start of Research 10
12 Purchase Triggers Former vehicle no longer functional 14% 16% 23% Improved fuel efficiency 9% 11% 14% Change of circumstances 8% 12% 13% Wanted a second/another vehicle 9% 12% 14% The latest safety or convenience features 8% 12% 12% Did not own a vehicle previously 5% 12% 26% Better financing options 4% 10% 9% 0% 5% 10% 15% 20% 25% 30% Emerging (n=1518) Evolving (n=2000) Established (n=4819) Q: What was the main trigger for the purchase of your vehicle? Base: New car purchasers 11
13 Number of Considered Brands Established Evolving Emerging AU DE ES FR IT JP NL NZ UK US AR BR MX PO CN IN RU Base: New car buyers Q: When you first started your research, which vehicle makes were you considering? 12
14 Loyalty Loyal Switched New to market 0% 10% 20% 30% 40% 50% 60% 70% 80% Emerging (n=1369) Evolving (n=1958) Established (n=4595) Base: New car buyers Note: Excludes those who could not indicate a previously-purchased brand Q: Which of these statements best describes the vehicle you purchased? What was the make or brand of your previous vehicle? What was the make/brand of the vehicle that you purchased? 13
15 Length of Shopping Process Established Evolving Emerging Avg. Number of Calendar Days in Market 3.1 months Avg. Number of Calendar Days in Market 3.4 months Avg. Number of Calendar Days in Market 3.9 months Time Spent Actively Researching 11 days Less than 1 week: 60% Less than 1 month: 84% 1 month or longer: 16% Time Spent Actively Researching 15 days Less than 1 week: 48% Less than 1 month: 75% 1 month or longer: 25% Time Spent Actively Researching 15 days Less than 1 week: 45% Less than 1 month: 75% 1 month or longer: 25% Base: Purchased new car n=4819 n=2000 n=1518 Q: In which month did you start thinking about purchasing the vehicle? In which month did you actually make the purchase? Approximately how much time did you spend actively researching vehicles from the time you first started to look into a vehicle to the time you purchased it? 14
16 Online & Traditional Sources 15
17 Internet Use for Auto Research Established Evolving Emerging 74% 77% 73% 80% 74% 61% 74% 75% 78% 82% 82% 82% 71% 75% 70% 72% 64% 69% 84% 78% AU DE ES FR IT JP NL NZ UK US AR BR MX PO CN IN RU Base: New car buyers Q: As you started to research your vehicle purchase, where was the first place where you began searching for information? Please select any additional places whe you looked at any stage in researching your vehicle purchase. 16
18 First Source for Research Global Average (47%) : Internet versus Traditional Sources 48% 45% 46% 32% 31% 19% 20% 8% 7% 6% 8x 3% 7% 12x 24x 7% 3% 2% 2% 3% 3% 2% 2% 2% Internet Auto dealerships Friends, family, colleagues Magazines / brochures Newspapers Private sellers TV Established (n=4819) Evolving (n=2000) Emerging (n=1518) Base: New car buyers Q: As you started to research your vehicle purchase, where was the first place you began searching for information? 1 7
19 Sources Used Throughout Research 78% 75% 74% 72% 72% 65% 60% First source used 30% 40% 35% 32% 45% 23% 35% 34% 29% 28% 26% 19% 16% 15% Internet Auto dealerships Friends, family, colleagues Magazines / brochures Newspapers Private sellers TV Established (n=4819) Evolving (n=2000) Emerging (n=1518) Base: New car buyers Q: Please select any additional places you looked at any stage in researching your vehicle purchase. 1 8
20 Resources Across Research Timeline Impact of Channels on the Purchase Decision Process (Global Average) TV / Print Other sellers Friends/family Dealerships Online sources 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% Beginning of Research 0% End of Research Base: New car buyers Q: Please select the channel of influence from online sources, dealerships, friends & family, and TV, newspapers, magazines and other media, that was most influential for: 19
21 Use of Manufacturer Sites Used manufacturer sites Established 47% Evolving 41% Emerging 47% For Car-Related Specifications Compare specifications Learn about make Configure options Read vehicle reviews Compare prices Print details to take to dealers 0% 10% 20% 30% 40% 50% 60% 70% 80% Base: New car buyers who used manufacturer sites Q: Which of the following activities did you do on manufacturer sites? 20
22 Use of Manufacturer Sites Used manufacturer sites Established 47% Evolving 41% Emerging 47% For Dealer-Related Activities Locate a dealer or showroom Find out service/warranty info Obtain a quote Contact a dealer Book a test drive 0% 10% 20% 30% 40% 50% 60% 70% 80% Base: New car buyers who used manufacturer sites Q: Which of the following activities did you do on manufacturer sites? 21
23 Use of Manufacturer Sites Used manufacturer sites Established 47% Evolving 41% Emerging 47% For Purchase-Related Activities Find out the cost of insurance Use a loan calculator Find out about financing Apply for financing 0% 10% 20% 30% 40% 50% 60% 70% 80% Emerging (n=713) Evolving (n=823) Established (n=2282) Base: New car buyers who used manufacturer sites Q: Which of the following activities did you do on manufacturer sites? 22
24 Search Engines 23
25 Use & Importance of Search Use of Search as a Source or Gateway Established Evolving Emerging 84% 82% 88% 83% 89% 88% 80% 77% 89% 81% 88% 84% 86% 84% 88% 93% 94% 94% 96% 95% AU DE ES FR IT JP NL NZ UK US AR BR MX PO CN IN RU Base: New car buyers who used the Internet for research Importance of Search Top 2 box scores (4 or 5 on 5-pt. important scale) Established Evolving Emerging 73% 62% 55% 56% 68% 61% 59% 61% 75% 72% 71% 69% 63% 61% 65% 61% 57% 54% 50% 60% AU DE ES FR IT JP NL NZ UK US AR BR MX PO CN IN RU Base: Use search engines as a source Q: Which online sources of information did you use at any stage in researching and buying your vehicle? Q: Thinking about your use of each source in the overall process, how would you rate its importance where 1 is not at all important and 5 is extremely Google important? Confidential and Proprietary 24
26 Navigation to Automotive Sites 100% 90% 80% 70% 60% Established Evolving Emerging 50% 40% 30% 20% 10% 0% Base: Use the site Use a search engine Type in URL Site is bookmarked/ favorite Follow links from other sources Q: Which methods did you typically use to find the websites you used during your purchase process? 25
27 Online Automotive Video Viewership Established Evolving Emerging 91% 64% 59% 71% 64% 61% 75% 59% 65% 75% 67% 78% 44% 53% 49% 45% 43% 55% 52% 54% AU DE ES FR IT JP NL NZ UK US AR BR MX PO CN IN RU Base: New car buyers who use the internet for car research Q: Which online sources of information did you use at any stage in researching and buying your vehicle? 2 6
28 Benefits of Online Automotive Video Convenient way to get information on cars Videos on my car of interest were readily available I'm satisfied with the quality of the videos I wish there were more online videos available Videos increased my interest Videos helped narrow down choices Videos introduced me to cars I hadn't considered I first heard about a car from a video 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Emerging (n=785) Evolving (n=825) Established (n=1741) Top 2 box scores (4 or 5 on 5-pt. agree scale) Base: New car buyers who watched videos Q: You stated that you used online auto videos when researching and buying your vehicle. Please read each statement and indicate to what extent you agree /disagree. 2 7
29 Online Automotive Videos Sources & Types Sources for Online Automotive Videos 60% 50% 40% 30% 20% 10% 0% YouTube Manufacturer sites Dealer sites Enthusiast sites Auto sales sites Third-party Types of Videos Viewed comparison sites Base: Watched online videos Q: On which websites did you watch online auto videos during the purchase process? 2 8
30 User Generated Content 29
31 Reliance on Peer Information Use of UGC for Vehicle Research Established Evolving Emerging 72% 31% 23% 33% 34% 28% 27% 26% 29% 29% 35% 23% 19% 27% 51% 30% 31% 51% 47% 57% AU DE ES FR IT JP NL NZ UK US AR BR MX PO CN IN RU Base: New car buyers who use the internet for car research Types of UGC for Vehicle Research 46% 26% 24% 7% 17% 15% 6% 3% 5% Consumer rating/review sites Blogs Social networking sites Base: Use the internet for research Established (n=3612) Evolving (n=1433) Emerging (n=1185) Q: Which sources of information did you use at any stage in researching and buying your vehicle? 3 0
32 Car Buyer Opinions on UGC When researching a vehicle purchase, user-generated content is A good supplement Informative Interesting Information I am using more Very influential More important than manufacturer information Trustworthy More important than expert opinions Top 2 box scores (4 or 5 on 5-pt. agree scale) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Established (n=1071) Evolving (n=444) Emerging (n=673) Base: Use UGC Q: How much do you agree or disagree with each of the following statements about your experience with "user-generated content" during the auto purchase proces 3 1
33 Like what you learned? Find more studies and data at
Digital Drives Auto Shopping. November 2013
Digital Drives Auto Shopping November 2013 WHAT WE WANTED TO KNOW How does digital drive auto research and purchasing decisions? 2 WHAT WE FOUND Auto shoppers are open to influence Today s auto intenders
More informationOnline consumer journey in Automotive
Online consumer journey in Automotive Premium segment Prepared by February 2016 Methodology and definitions Study methodology This study was designed to better understand the online path to new vehicle
More informationTHE DRIVE TO DECIDE. Italy // IT //
THE DRIVE TO DECIDE Italy. 2017. Follow the Route. 01 02 03 04 It s time for a new car The Modern Auto Shopper Online Video From Digital to the Dealership The decision making process is complex and requires
More informationAccenture conducted a global survey of 13,000 drivers in 11 countries including the US*
Consumers would like the Auto Industry to offer a better customized online experience. They also believe better digital marketing could make the car-buying process faster and that the industry should adopt
More informationThe Future of Automotive Retail Sales and Your Dealership
The Future of Automotive Retail Sales and Your Dealership Your photo here Peter Leto Head of Auto Retail Google Inc. Detroit, Michigan 248-840-4740 pleto@google.com 2 The views and opinions presented in
More information2016 M O B I L E I N T H E P A T H T O P U R C H A S E : CLOTHES & FOOTWEAR
2016 M O B I L E I N T H E P A T H T O P U R C H A S E : Method & background PURPOSE SHOW HOW SMARTPHONES ARE USED FOR PRODUCT RESEARCH IN GENERAL AND IN MOMENTS THAT MATTER UNIVERSE ONLINE POP 16+ WHO
More informationDean Harrison P R E S I D E N T
Dean Harrison P R E S I D E N T A G E N D A o Introduction o Who are Millennials? o Misconceptions about Millennials o Communicating with Millennials o How apps are different from other forms of marketing
More informationSession: Controlled Wood risk assessments and the standard
Session: Controlled Wood risk assessments and the standard Vancouver, 10 October 2017 FSC F000100 - FSC A.C. 2017 All rights reserved Controlled wood streams Controlled Wood Strategy New standard FSC risk
More informationSOURCES THAT INFLUENCE PURCHASE
SOURCES THAT INFLUENCE PURCHASE INTERNET IS THE MOST USED AND MOST INFLUENTIAL SHOPPING SOURCE AMONG NEW & USED VEHICLE BUYERS The Internet is the preferred information source among vehicle buyers. In
More informationEnvironment Research Tetra Pak in collaboration with Ipsos Summary Report July 2017
Environment Research 217 Tetra Pak in collaboration with Ipsos Summary Report July 217 Country coverage Consumers view SWEDEN NETHERLAND RUSSIA USA GERMANY FRANCE TURKEY SAUDI ARABIA CHINA JAPAN THAILAND
More informationDigital vs. Traditional Media Consumption
Digital vs. Traditional Media Consumption Analyzing time devoted to online and traditional forms of media at a global level, as well as by age and across countries INSIGHT REPORT SUMMARY Q1 2017 INTRODUCTION
More informationGLOBAL VIDEO-ON- DEMAND (VOD)
GLOBAL VIDEO-ON- DEMAND (VOD) HOW WORLDWIDE VIEWING HABITS ARE CHANGING IN THE EVOLVING MEDIA LANDSCAPE MARCH 2016 A CHANGING VIDEO-VIEWING LANDSCAPE Nearly two-thirds of global respondents say they watch
More informationTurkey Launch Presentation Summary #Mediascope IAB Europe Research
Turkey Launch Presentation Summary 2012 @IABEurope #Mediascope IAB Europe Research Introduction As part of its research remit, IAB Europe conducts Mediascope Europe, widely recognised as the industry standard
More informationThe Zero Moment of Truth Macro Study. Google/Shopper Sciences U.S., April 2011
The Zero Moment of Truth Macro Study Google/Shopper Sciences U.S., April 2011 Objectives How is shopper behavior changing in a digitally powered world? What role do new media like social & mobile in shopping?
More informationo 1 o 2 3 o 4 6 o 7 or more
Study on Car Buying Strategies 1. Did you buy or lease a car in the last four months? If you did not buy a car in the last four months, it is not necessary for you to complete this survey. However, please
More informationNewspaper Media Drive Vehicle Sales (Annotated AdWest Version)
Media Drive Vehicle Sales (Annotated AdWest Version) December 2014 AdWest Introduction As you will see in the following s Canada presentation newspapers remain highly impactful throughout the automobile
More informationINTERNATIONAL CONSUMER MARKETS
INTERNATIONAL CONSUMER MARKETS 2016-2017 January 2016 2 nd Edition 535 pages ISBN# 9781577832324 Published by Richard K. Miller & Associates (RKMA) PART I: GLOBAL MARKET OVERVIEW 1 GLOBAL GDP 1.1 Overview
More informationMarketing to Shoppers. How Shoppers Use Technology And The Implications For Cosmetic Brand Marketing
Marketing to Shoppers How Shoppers Use Technology And The Implications For Cosmetic Brand Marketing www.engageconsultants.com facebook.com/engagetheexperts twitter.com/shopperexperts We have worked with
More informationAsia s Fashion Jewellery & Accessories Fair March Exhibitors Survey Report
Asia s Fashion Jewellery & Accessories Fair March Exhibitors Survey Report 1 Survey Summary Total number of exhibitors 383 Total number of collected onsite survey 254 Overall onsite survey response rate
More informationDealer Guidebook. A guide to Google s tools for dealers and their agency partners
Dealer Guidebook A guide to Google s tools for dealers and their agency partners Time for change Guy Schueller Industry Director, Automotive, Google While the auto industry has never stood still, the past
More informationHow Affluent Shoppers Buy Luxury Goods
Ipsos MediaCT The Media, Content and Technology Research Specialists How Affluent Shoppers Buy Luxury Goods A Global View What we wanted to know How do shoppers use digital to research and buy luxury products?
More informationRecommended Strategies
Recommended Strategies Strategy 1: Acquire Affiliates Pick one affiliate ad and follow Ad instructions here in your playbook. Set your daily budget at $1.00 to $10.00 per day. $5.00 per day, this normally
More informationPlease note that this presentation is given to you for information only. This document remains property of Randstad and should never be used or
Please note that this presentation is given to you for information only. This document remains property of Randstad and should never be used or distributed outside your company. Employer Branding Perception
More informationSocial Media Is More Than a Popularity Contest
Capturing Attention, Building Relationships, and Making Sales in a Digital World Social media doesn t sell cars is still a common perception in the automotive industry. The truth? It doesn t, directly
More informationTransform Your Marketing and Sales the Inbound Way
Transform Your Marketing and Sales the Inbound Way & Your Presenters Eadaoin Murphy Head of Partner Marketing & Events Alastair Little Chief Operating Officer @eadaoin_murphy @littleatlarge Why are we
More informationAre you Capitalizing on the New Automotive Shopper Journey?
Are you Capitalizing on the New Automotive Shopper Journey? 1 Executive Summary In 2015, the U.S. auto market set a sales record of just under 17.5 million vehicles, according to PwC. While the size of
More informationPre-Workshop Training: Niche Research
Pre-Workshop Training: Niche Research Overview One of the fundamental mistakes new email marketers make is picking the wrong niche to build a list and market products to. To start you off right, I'm going
More informationWhy Search + Social = Success For Brands The Role Of Search And Social In The Customer Life Cycle
A Forrester Consulting April 2016 Thought Leadership Paper Commissioned By Catalyst, Part of GroupM Connect Why Search + Social = Success For Brands The Role Of Search And Social In The Customer Life Cycle
More informationWHY YOUR STORE NEEDS SELF-SERVICE: Must-Knows on How Self-Service Tools Boost Sales, Improve Operational Efficiency, and Keep Customers Loyal
WHY YOUR STORE NEEDS SELF-SERVICE: Must-Knows on How Self-Service Tools Boost Sales, Improve Operational Efficiency, and Keep Customers Loyal INTRODUCTION Imagine the choices that today s store shoppers
More informationThis study is brought to you courtesy of.
This study is brought to you courtesy of www.google.com/think/insights What Makes Click for Restaurants Google/OTX U.S., February 2010 Study Methodology First Time with Kids (1-12) Non- Stay at Home Expecting
More informationAre There Limits to Green Growth?
Are There Limits to Green Growth? Edward B. Barbier Key Points Introduction 1 1 http://www.greengrowthknowledge.org/ Green stimulus during the Great Recession 2 3 3 Table 1: Green stimulus during the Great
More informationDealer Paid Search Playbook
Dealer Paid Search Playbook WHY ARE PAID SEARCH CAMPAIGNS IMPORTANT? To grow consistent traffic from relevant search results across all tiers, Search Engine Marketing (SEM) and Pay-Per-Click (PPC) ads
More informationKeysight Technologies Understanding the Operation and Usage of Manufacturing Execution Systems
Keysight Technologies Understanding the Operation and Usage of Manufacturing Execution Systems Technical Overview Introduction The need to integrate an ICT Test system with the Manufacturing Execution
More informationEvolution of Production Network: Measuring Trade in value-added (TiVA)
Evolution of Production Network: Measuring Trade in value-added (TiVA) Norihiko YAMANO Directorate for Science Technology and Industry, OECD Working Party on Globalisation of Industry Committee on Industry,
More informationTHE ROAD TO SUCCESS. here. EXCLUSIVE AUTO LEADS w w w. a u t o l e a d p r o. c o m
THE ROAD TO SUCCESS here EXCLUSIVE AUTO LEADS w w w. a u t o l e a d p r o. c o m stand Auto Lead Pro Auto Lead Pro believes that there is no such thing as a better lead. Simply put, it depends upon two
More informationWELCOME TO THE WEBINAR Changing Lanes The New Paths to Car Buying
WELCOME TO THE WEBINAR Changing Lanes The New Paths to Car Buying June 3, 2014 All registrants for today s webinar will receive a follow-up email with a link to the presentation and recording To ask questions
More informationNew research from PPA Marketing
New research from PPA Marketing Targeting Influentials New research from PPA Marketing Categories: Clothes Alcoholic Drinks Cars Food (for home) Financial Services Pharmaceutical/Chemist Products Household
More informationCDK Digital Marketing Websites Features Summary
CDK Digital Marketing Websites Features Summary CDK Global is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry. CDK's digital
More informationCAR BUYER OF THE FUTURE STUDY ATCBOF14
ATCBOF14 CAR BUYER OF THE FUTURE STUDY CONSUMERS WANT CHANGE IN THE CAR-BUYING PROCESS ONLY 17 OUT OF 4,000 prefer the CURRENT CAR BUYING PROCESS Autotrader s Car Buyer of the Future Study looked at the
More informationTHE POWER OF GEN C. Connecting With Your Best Consumers. Gen C are a powerful and global group of consumers that thrive
THE POWER OF GEN C Connecting With Your Best Consumers THE RUNDOWN Gen C are a powerful and global group of consumers that thrive on creation, curation, connection and community. When brands find the right
More informationSao Paulo, Brasil. November The State of the Internet in Brazil. Alexander Banks. Managing Director, Latin America
Sao Paulo, Brasil November 2009 The State of the Internet in Brazil Alexander Banks Managing Director, Latin America The US is No Longer the Center of the Online Universe US Internet Population vs. Rest
More informationMaking Personas Work for Your Site Copyright 2007 Molecular, Inc. Linked by Isobar 1
Steve Mulder Making Personas Work for Your Site Copyright 2007 Molecular, Inc. www.molecular.com Linked by Isobar 1 and so that s the plan for redesigning the web site. We believe this strategy will increase
More informationFINDING THAT SWEET SPOT IN MARKETING DURING THE. mediaiqdigital.com
FINDING THAT SWEET SPOT IN MARKETING DURING THE 2018 WORLD CUP mediaiqdigital.com FANS ACROSS THE GLOBE ARE GEARING UP TO WATCH THE LARGEST AND MOST CONNECTED GLOBAL SPORTING EVENT - THE WORLD CUP. BRANDS
More informationTHE DAWN OF THE EXTENDED SCREEN IN TAIWAN 2015 NIELSEN TAIWAN CONSUMER MEDIA CONSUMPTION REPORT
THE DAWN OF THE EXTENDED SCREEN IN TAIWAN 2015 NIELSEN TAIWAN CONSUMER MEDIA CONSUMPTION REPORT Eighty-eight percent of consumers in Taiwan aged 12 to 65 spend their time watching TV, according to the
More informationCar Shoppers Are Judging You
Car Shoppers Are Judging You How Digital Word of Mouth Influences Your Sales Exclusive new research shows how consumers are using reviews to make decisions on what to buy and who to buy from and it may
More informationHow much do my letter and parcel cost? Services and prices for private customers
How much do my letter and parcel cost? Services and prices for private customers Valid from January 06 Dear Customer We are pleased that you are interested in our products and services. To help you quickly
More informationThe 2020 Workplace. Dr. Karie Willyerd. VP and Chief Learning Officer SuccessFactors
The 2020 Workplace Dr. Karie Willyerd VP and Chief Learning Officer SuccessFactors The 2020 Workplace The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow s Employees Today
More informationTHE SCIENCE OF PROGRAMMATIC MEDIA TRADING AND PERFORMANCE MARS.MEDIA
THE SCIENCE OF PROGRAMMATIC MEDIA TRADING AND PERFORMANCE COMPANY OVERVIEW MORE EFFICIENT. MORE EFFECTIVE. MORE POWERFUL DATA-DRIVEN MARKETING SOLUTIONS. Over the years, MMG expanded its activities and
More information2013 Global Recruiting Trends
2013 Global Recruiting Trends US Snapshot Top 5 Talent Acquisition Trends You Need to Know 2013 LinkedIn Corporation. All Rights Reserved. LinkedIn 2013 Global Recruiting Trends 1 The Global Recruiting
More informationCOUNTLESS TIMES OF SEEKING: LOYALTY PROGRAMS THAT LIGHTS UP CONSUMERS LIFE
COUNTLESS TIMES OF SEEKING: LOYALTY PROGRAMS THAT LIGHTS UP CONSUMERS LIFE OPINIONS FROM CONSUMERS WITH MEMBERSHIP CARDS ON INVOLVING IN RETAILER LOYALTY PROGRAMS & THE BENEFITS COUNTLESS TIMES OF SEEKING
More informationAndrew Moore. National Marketing & CRM Manager Suzuki Australia
Andrew Moore National Marketing & CRM Manager Suzuki Australia Segment Marketing How the car industry engages with 35-55 year olds Change Changing Markets Your Business Changing Customers Changing Technology
More informationRiding the Waves of Culture
Riding the Waves of Culture Reducing Lines, Expanding Circles 27th March 2009 Beurs van Berlage Fons Trompenaars Your clients and partners 2 1 The old MBA paradigm 3 We know this right? Lets now do it
More informationUpdate on Strategy and Market Segments Felix Frank Vice President, AutoScout24
AutoScout24 Update on Strategy and Market Segments Felix Frank Vice President, AutoScout24 Christian Gisy CFO, Scout24 AG Scout24 Capital Markets Day, November 2017 We are the Largest EU Automotive Digital
More informationKNOW YOUR CONSUMER, GROW YOUR BUSINESS.
KNOW YOUR CONSUMER, GROW YOUR BUSINESS. In today s world, consumers are more in control than ever before. They can choose when, where and how they consume information and interact with media and brands.
More informationLarge Meteorite from Lake Huron Meteor Impact Crater Item number:
1 of 6 1/17/2008 5:57 AM Search Advanced Search Buy Sell My ebay Community Help Sign out Site Map Categories Motors Express Stores Back to list of items Listed in category: Collectibles > Rocks, Fossils,
More informationThe Evolution of Digital Advertising: From Direct Response to Branding Gian Fulgoni Executive Chairman and Co-Founder comscore, Inc
The Evolution of Digital Advertising: From Direct Response to Branding Gian Fulgoni Executive Chairman and Co-Founder comscore, Inc comscore, Inc. Proprietary. Topics for Today The Click Search vs. Display
More informationMarketing Media in Australia Volume 1
Marketing Media in Australia Volume 1 A ResponseAbility Report Sponsored by Australia Post Marketing Media in Australia 1 Introduction Welcome to Marketing Media in Australia 2001, a ResponseAbility Report,
More informationIn the Eye of the Beholder: Digital Behaviors of Beauty Shoppers
October 2013 In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers thinkinsights WHAT WE WANTED TO KNOW How do beauty consumers use digital in their shopping process? 2 WHAT WE FOUND Many beauty
More informationThai Population in 2013 and 2020, by age range. Year 2020 (Million People) Year 2013 (Million People)
Voice of Thai consumers from INTAGE (Thailand) Co., Ltd. is INTAGE Thailand s regular publishing to our valued clients to inspire them with insightful information about the current issues or topics of
More informationTHE ATTRACTIVENESS AND SUSTAINABILITY OF PAPER AND PRINT
THE ATTRACTIVENESS AND SUSTAINABILITY OF PAPER AND PRINT The New Zealand consumer s view A survey of New Zealand consumers undertaken by Two Sides, July 2016, Toluna, USA, Inc. INTRODUCTION INTRODUCTION
More informationSELLING YOURSELF & CREATING A GREAT CUSTOMER EXPERIENCE
SELLING YOURSELF & CREATING A GREAT CUSTOMER EXPERIENCE Director of Business Development & Dealer Program Manager for ARI - Marine 9+ years of industry experience in Marine, RV, Powersports and Outdoor
More informationEUROPE ONLINE: AN EXPERIENCE DRIVEN BY ADVERTISING SUMMARY RESULTS
EUROPE ONLINE: AN EXPERIENCE DRIVEN BY ADVERTISING SUMMARY RESULTS 1 CONTENTS 1 KEY TAKEAWAYS 3 2 MOST EUROPEAN INTERNET USERS ARE ONLINE DAILY, USING A VARIETY OF DEVICES 3 2.1 European internet users
More informationRevealing the Values of the New Energy Consumer. Accenture end consumer observatory on electricity management 2011
Revealing the Values of the New Energy Consumer Accenture end consumer observatory on electricity management 2011 Contents Foreword 3 Accenture s end-consumer research program 4 Key Finding No. 1 8 While
More informationThe WORKING. Interpreting the data. Cross-platform activities Index comparisons
The WORKING PROFESSIONAL With consumers increasingly connecting with brands on the move across multiple devices, our new research has pinpointed four distinct types of consumer who are Always On and more
More informationINNOVATING THE FUTURE OF MOBILITY
INNOVATING THE FUTURE OF MOBILITY Becoming a Phy-gital Dealer September 1, 2017 Madhu Nutakki, Chief Digital Officer DRAFT 2 THE FUTURE OF MOBILITY QUESTIONS FOR PHY-GITAL" DEALERS 1 What is mobility today?
More informationSanoma magazine operations strongly positioned for transformation. Capital Markets Day 2012 Dick Molman CEO Sanoma Media Netherlands
Sanoma magazine operations strongly positioned for transformation Capital Markets Day 2012 Dick Molman CEO Sanoma Media Netherlands Leading positions in magazine publishing Czech Rep. #4 / 9% Ukraine #1
More informationCEO of CTC Media since August Graduate of Moscow Finance Institute and London School of Economics
MTG Capital Markets Day June 10, 2010 Anton Kudryashov Chief Executive Officer Anton Kudryashov: Background CEO of CTC Media since August 2008 Graduate of Moscow Finance Institute and London School of
More informationThe Mobile Transformation
The Mobile Transformation A consumer driven mobile strategy utilizing our Power-up Rewards Loyalty Program Jason Allen Vice President, Multichannel Agenda 1. Who is GameStop? 2. Mobile Strategy Why? 3.
More informationDIGITAL TOUCHPOINT STUDY // 2015
DIGITAL TOUCHPOINT STUDY // 2015 TRAVEL INSURANCE SLIDE We interviewed 1.000 purchasers of travel insurance And conducted 10 in-depth interviews (IDIs) with travel insurance purchasers In the September
More informationSHOPPER TRENDS SAMPLE REPORT. Nielsen Shopper Practice Year:
SHOPPER TRENDS SAMPLE REPORT Nielsen Shopper Practice Year:2013-14 INTRODUCING SHOPPER TRENDS Shopper Trends provides a comprehensive overview of the grocery retail environment trends, banner equity tracking
More informationStolen Sidekick from EvanWasHere.com/StolenSidekick How NOT to steal a Sidekick - The famous/infamous blog
Page 1 of 6 home pay register sign out site map Start new search Search Advanced Search Back to My ebay Listed in category: Cell Phones > Phones Only Also listed in: Collectibles > Historical Memorabilia
More informationStand-alone digital voice assistant devices are leading the evolution toward blended digital and physical experiences
Insights from the 2018 Accenture Digital Consumer Survey of 21,000 online consumers in 19 countries reveal four key findings: 1 2 3 The blending of the digital and physical worlds is evolving from a wide
More informationMedia Influence on Telecom Purchases
Media Influence on Telecom Purchases Nearly 1 in 3 Americans is planning to switch mobile providers or buy a new phone. What influences their choices of mobile phones and plans? Where does digital media
More informationIM S5028. IMS Customer Relationship Management. What Is CRM? Ilona Jagielska 1
IMS5028 - Customer Relationship Management CRM Concepts and Definitions What Is CRM? CRM is a strategy for acquiring and retaining profitable customers CRM is a strategy for optimising the lifetime value
More informationThe Battle of Big versus Small. Zenith Adspend Forecast 2017
The Battle of Big versus Small Zenith Adspend Forecast 2017 The global ad market will continue to grow steadily +5,9 Year-on-year growth (%) +5,6 +5,6 +5,5 +4,0 +4,1 +4,2 +4,1 2017 2018 2019 2020 Adspend
More informationWhy Social Should Be A Part of Your Advertising Strategy. Bruce Kearns, VP Operations
Why Social Should Be A Part of Your Advertising Strategy Bruce Kearns, VP Operations About Community Elf Formed in late 2010 in Pittsburgh Content Marketing - before content marketing was chic Service
More informationTrueView Skipper Motivation Study
TrueView Motivation Study TRUEVIEW Event based survey in Germany Hamburg, October 2014 Agenda 1. Hypotheses and Results 2. Conclusion 3. Sample Characteristics 4. Background and Methodology Hypotheses
More informationDecoding the Diverse Needs, Expectations of Indian Auto Customers Key to Improving Satisfaction, J.D. Power Study Finds
Decoding the Diverse Needs, Expectations of Indian Auto Customers Key to Improving Satisfaction, J.D. Power Study Finds Honda and Maruti Suzuki Rank Highest in a Tie in Customer Satisfaction With Vehicle
More informationAutomotive Trends in Video. Mountain View August 10, 2017
Automotive Trends in Video Mountain View August 10, 2017 Automotive Trends in Video Mountain View August 10, 2017 Team Introductions Kevin Lao Partner Enablement, Americas Google Responsible for the education
More informationBRAND MPA FOR BRANDS
BRAND MPA CT FOR BRANDS 1 HOW STREAM AUDIENCES ENGAGE WITH BRANDS ING FOR BRANDS 2 TABLE OF CONTEN I D INTRODUCTION ABOUT THE STUDY THE GLOBAL STREAMING LANDSCAPE BRAND IMPACT VERTICAL IMPACT METHODOLOGY
More informationWebinar The 4C challenges for successful Brands Consumer, Connection, Content, Conversion
Webinar The 4C challenges for successful Brands Consumer, Connection, Content, Conversion 14 th February, 2017 Gabriella Bergaglio Marketing Director KANTAR TNS Roberto Rossi Head of Media & Digital KANTAR
More informationGLOBAL AD SPEND FORECASTS
DENTSU AEGIS NETWORK GLOBAL AD SPEND FORECASTS JANUARY 2018 1 FIVE AD SPEND TRENDS YOU NEED TO KNOW IN 2018 1. 2. 3. 4. 5. Our latest forecasts show ad spend growth accelerating to 3.6% in 2018, up from
More informationSTRIVING FOR THE PERFECT CUSTOMER EXPERIENCE WITH DIGITAL SOLUTIONS
STRIVING FOR THE PERFECT CUSTOMER EXPERIENCE WITH DIGITAL SOLUTIONS David Willems (Toyota Belgium) The purchasing process of a car has undergone fundamental changes in the last five years. The brand s
More informationDanske Bank & YouTube. Carina Gjerløv, Martin Stenner, Inge Selawry - 27 February, 2017
Danske Bank & YouTube Carina Gjerløv, Martin Stenner, Inge Selawry - 27 February, 2017 Our pillars of Collaboration with Companies 1. Insights 2. Media 3. Innovation 4. Results 5. Capability Agenda Digital
More informationMarketing Plan Checklist
MY BUSINESS GOALS GOAL 1: GOAL 2: BRANDING Is your overall image at its best? Does your logo or company collateral need updating to bring it into the 21st century? Can your target market relate to your
More informationClassification Data. Demographics. Business. Financial. Day of week
Classification Data = available in Affluent urope 2016 / M = available in Affluent Middle ast 2016 / A = available in Affluent Africa 2016 / L = available in Affluent Latin America 2015 Demographics Day
More informationKleenpak HT Sterile Connectors Extension of the Autoclave Cycle Sterilization Time
Validation Guide USTR 2532 Kleenpak HT Sterile Connectors Extension of the Autoclave Cycle Sterilization Time An Addendum to Pall publication USTR-2232: 'Validation Guide for Kleenpak Sterile Connector
More informationAn Introduction to Connected Life. Connected Life 2014
An Introduction to Connected Life Media fragmentation is often described as the biggest brand challenge of the digital age. In reality, it s the greatest opportunity. 2 Decision-making in a connected world
More informationA STUDY ON CUSTOMER SATISFACTION OF B SEGMENT MARUTI CARS IN HYDERABAD CITY
SHIV SHAKTI International Journal in Multidisciplinary and Academic Research (SSIJMAR) Vol. 2, No. 2, March-April (ISSN 2278 5973) A STUDY ON CUSTOMER SATISFACTION OF B SEGMENT MARUTI CARS IN HYDERABAD
More information2016 and Beyond: Opportunities in Global Staffing Markets
WEDNESDAY 10:15-11:00 BALLROOM GENERAL SESSION 2016 and Beyond: Opportunities in Global Staffing Markets Moderator: Barry Asin, President Staffing Industry Analysts 2016 and Beyond: Opportunities in Global
More informationAutomobility in Brazil, Russia, India, and China A collaborative study by the RAND Corporation and the Institute for Mobility Research
Automobility in Brazil, Russia, India, and China A collaborative study by the RAND Corporation and the Institute for Mobility Research Charlene Rohr Presentation to the Konrad Adenauer Foundation 18 February
More informationMcCombs Knowledge To Go. March 9, 2010
McCombs Knowledge To Go March 9, 2010 Social Media Good for Business? Sean McDonald BBA 86, MBA 95 seanmcd@antseyeview.com @iamseanmcdonald Thesis 1: This is not Al Gore s Internet The Web has gone Social
More informationOwning Your Brand s Social Community Drives More Shoppers and Sales
Owning Your Brand s Community Drives More Shoppers and Sales Contents 1 Executive Summary 3 Introduction 5 Research Scope & Methodology 6 Why They Come 7 Comprehensive Findings 9 Retail 11 Communication
More informationGemalto Consulting Services. Take control of your smart card implementation
Gemalto Consulting Services Take control of your smart card implementation FINANCIAL SERVICES & RETAIL > SERVICE ENTERPRISE INTERNET CONTENT PROVIDERS PUBLIC SECTOR TELECOMMUNICATIONS TRANSPORT Gemalto
More informationESSENTIALS OF ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT Chapter 8: Building a Powerful Bootstrap Marketing Plan
Copyright 2016 Pearson Education Inc 1 8-2 Section 3: Launching the Business 8 Building a Powerful Bootstrap Marketing Plan 8-2 Describe the principles of building a bootstrap marketing plan, and explain
More informationSITSI Global Datamart
SITSI Global Datamart Local Software and IT Services Market Expertise on a Global Scale MARKET RESEARCH FROM PAC Every journey needs direction PAC s unrivaled breadth, quality and depth of market data
More informationTRADITIONAL MEDIA CHANNELS. Chapter 8
TRADITIONAL MEDIA CHANNELS Chapter 8 Chapter Objectives 1. What activities are involved in creating a media strategy? 2. How do roles played by media planners and media buyers differ from others in the
More informationTeacher's Guide. Lesson Four. Comparison Shopping 04/09
Teacher's Guide $ Lesson Four Comparison Shopping 04/09 comparison shopping websites websites for comparison shopping The internet is probably the most extensive and dynamic source of information in our
More informationA STUDY OF DMO VISITOR GUIDES
A STUDY OF DMO VISITOR GUIDES User Profile, Usage & Conversion Research conducted for the WACVB Education & Research Foundation by Destination Analysts, Inc. PROJECT OVERVIEW & METHODOLOGY BACKGROUND In
More informationItalian Screenager ++ Ready for Innovation. Enter
Italian Screenager ++ Ready for Innovation Enter Accenture Digital Consumer Survey 2016 - Italian report Telecommunications, Media and Broadcasting industries are undergoing a major transformation driven
More information