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1 CLINICAL INFORMATICS NEWS Clinical Trials to the Clinic DIGITAL ADVERTISING OPPORTUNITIES NEWSLETTER n WEBSITE n JOB BOARDS n PRODUCT DIRECTORY

2 ABOUT US Cambridge Healthtech Media Group is a division of Cambridge Healthtech Institute (CHI), and provides life science companies advertising messages that reach a target audience through a wide range of media offerings, including websites, news bulletins and newsletters. Key Reasons to Advertise with Cambridge Healthtech Media Group Showcase your product and services to decision makers within life sciences, pharmaceuticals, informatics, IT and clinical informatics. Leading and award winning editorial coverage on Bio-ITWorld.com, ClinicalInformaticsnews.com, and throughout our Newsletters. Access to Cambridge Healthtech Institute s unparalleled database of over 800,000 individuals involved in all sectors of the life sciences. Customized solutions our lead generation professionals will help develop a customized and integrated multi-media solution that best meets your needs. A variety of resources that provide innovative, cutting-edge information and insights shaping the life sciences industry. CONTACTS: Sales Jay Mulhern Manager, Business Development Tel: jmulhern@healthtech.com Editorial Allison Proffitt Editorial Director Tel: aproffitt@healthtech.com Aaron Krohl Science Reporter Tel: akrohl@healthtech.com Marketing & Operations Lisa Scimemi Corporate Marketing Director Tel: lscimemi@healthtech.com Lisa Hecht Marketing Associate Tel: lhecht@healthtech.com Subscriber Services Karen Finnell Database Group Manager Tel: kfinnell@healthtech.com Office Location 250 First Ave., Suite 300 Needham, MA Tel: Fax: www.

3 EDITORIAL PROFILE reports on innovative technologies from clinical trials to medical informatics. Technology continues to permeate all aspects of clinical trials and the patient experience, and the tools to support these efforts are maturing rapidly. ClinicalInformaticsNews.com and the Clinical Informatics News newsletter provide authoritative news, views, and insights on the vast landscape of innovation between clinical trial management and delivery of care. Over 65,000 recipients receive the newsletter. Areas of regular coverage: Electronic data capture Patient recruitment technologies and practices Clinical trial informatics including epro (patient reported outcomes), clinical trial management software, trial master files, and case report forms Trial design, Adaptive clinical trials Contract and clinical research organizations Regulatory issues Site Selection, Site Monitoring Genomics in the clinic IT to support patient care and patient engagement Telehealth and telemedicine Population health and data analytics Personalized medicine and care delivery Clinical data mining Point of Care clinical trials Healthcare informatics Clinical trial monitoring and compliance Subscribers and site visitors find daily news on our website, in the News Bulletins and the Newsletter. Recurring Features: News and Product Briefs: A monthly roundup of new products and news briefs across the clinical landscape. Clinical Insider: Guest commentators weigh in the challenges and opportunities in clinical and health-it. Editorial Director: Allison Proffitt aproffitt@healthtech.com Science Reporter: Aaron Krohl akrohl@healthtech.com

4 EDITORIAL CALENDAR October 2013 November 2013 December 2013 Editorial Coverage Industry Events Industry Survey Results Best Practices Call for Entries Mobile Trial Technologies epro Site Selection Generating Evidence for Reimbursement Decisions Clinical Trial Optimization: Strategy, Planning + Recruitment Clinical Project Management Forecasting and Simulation Survey Reporting and Business Intelligence Survey Inside Clinical Informatics News (ebook) January 2014 February 2014 EDC EHRs Personalized Medicine Molecular Medicine Tri-Conference Patient Stratification HIMSS Annual Meeting 2014 Summit for Clinical Ops Executives (SCOPE) Clinical Trial Outsourcing March 2014 Site Setup Budget Forecasting Investigator Recruitment April 2014 May 2014 Best Practices Winners Medical Informatics World Health Information Technology Best of Show Winners Genomics Data Analysis June 2014 Clinical Data Mining Drug Information Assocation Annual Meeting July 2014 Business Intelligence

5 CIRCULATION Newsletter targets decision makers and influencers who have the power and authority to purchase your products and services. h Facts: of 65,000 Qualified Subscribers 100% Coverage of the Top 100 Biotechnology and Pharmaceutical Companies* Based on the 2013 Readership Survey, our readers turn to to: Learn about new products and services (67%) Monitor and adapt to new technologies and tools (44%) Look for industry whitepapers and other complimentary downloads (35%) Evaluate/recommend products/vendors (52%) Select vendors/brands (40%) Breakdown by Industry Academic, Government, Non-Profit 15% Hospital/Healthcare 24% Professional Services 2% Clinical Trials/CRO 20% Pharmaceutical 24% Biotechnology 15% Breakdown by Job Function Director and C-Level Executives 35% Other 10% Research and Academic 25% Manager Level 30% Breakdown by Geography North America 60% ROW 10% Asia 15% 10% 15% 60% Europe 15% 15% Source: Readership Survey; *^Publisher s circulation file, September 2013

6 Newsletter Ad Sizes: Leaderboard: Skyscraper: Banner: Button: Text ad: Text Link: 728x90 150x x60 160x words & logo Up to 60 characters max, one line only *Note:.swf files not accepted Banner Leaderboard Advertising Best Practices Text ad To keep your online advertising campaign fresh: For long term advertising programs, we suggest changing your creative every days. If your messaging hasn t changed, just changing the color of your banner will give it a new look. Skyscraper To increase clicks: Promoting special offers or complimentary downloads are great ways to increase your clicks. To make your campaign stand out: Our website has a white background, so we suggest adding a border to your banner to make it pop more. Need help designing your creative? We offer design services as well. Button

7 (Continued) News Bulletin Ad Sizes: Mini Skyscraper: 120x400 Banner: Text Banner: 468x words & logo *Note:.swf files not accepted Banner Leaderboard Mini Skyscraper Text Banner Banner Skyscraper Button

8 DIGITAL ADVERTISING Website Advertising Specs Leaderboard Interstitial: Leaderboard: 640 x 480 pixels (not shown) top or bottom 728 x 90 ad unit 25K initial load, 50K subsequent tabs. Interactive Messaging Unit (IMU): 336 x K initial load, 50K subsequent tabs. Skyscraper: 150 x K max file size. Static ads only. Text Ad: Featured Video: logo plus 100 words text embedded video, logo, and up to 40 words of text Button: 160 x 160 Files must be less than 22K. Sponsored Text Link: up to 60 characters with an embedded link to your landing page e.g. home page, webinar, whitepaper, registration page, streamlined video etc. Please note; additional charges may apply when file size exceeds maximum. All banner ads include an activity report detailing its traffic activity and are sent electronically. Creative is due 5 days prior to campaign start date. Cost: $1700 / month, or $4200 / 3 months, per banner IMU Skyscraper (Static) Button Advertising subject to approval. Leaderboard

9 DIGITAL ADVERTISING Promote your job openings with Bio-IT World and Clinical Informatics News to reach thousands of qualified scientists, researchers, technology professionals, executive managers and clinical professionals in Pharma, Biotech, Academia and niche service provider companies. Choose from 3 options: days on Bio-ITWorld.com, plus a link promoting your listing in four Bio-IT World Weekly Update Newsletters and four Resource Alerts ($300) days on ClinicalInformaticsNews.com, plus a link promoting your listing in two Clinical Informatics Newsletters and four Resource Alerts ($200) Bonus: Free listing on GoodClinicalPractice.com with each Clinical Informatics News job posting purchased. 3. Extra Savings! Post your listing with BOTH Bio-IT World and for 30 days, and get all of the above ($400) Discounts are available for multi-listing orders. Post your listings online:

10 PRODUCT DIRECTORY 2014 CLINICAL INFORMATICS NEWS Directory Now Open This online product directory is available online at ClinicalInformaticsNews.com year round and is a resource for our subscribers and site visitors to search the products and services available to them throughout clinical trials and the clinic. The basic listing is complimentary, and includes your company s contact information, a description about your product/ service, and inclusion in up to 5 product categories all at no cost! You can enhance your product placement by upgrading to include your company s logo or to a product highlight. There is no limit to how many products or services you can add! Choose from over 50 product categories, that include: Adaptive Trials Clinical Recruitment Clinical Informatics Clinical Genomics Clinical Sequencing Clinical Research Clinical Trial Design Clinical Trials Cloud Computing Consulting CRF Design CRO CT Protocol Design Pricing: Basic Product Listing: Product Name Brief description Company Contact Information URL Includes up to 5 categories Cost: No Cost CTMS Data Analytics Data Collection Data Monitoring EDC FDA Health IT IT Services/Solutions Imaging IVRS Lab Supplies/Services Market Data Market Research/Surveys Medical Devices Medical Writing Mobile Technologies Organizations/Societies Orphan Drugs New Drug Application Patient Recruitment Patient Reported Outcomes Patient Stratification Pharmacovigilance Phase 0 Phase I Phase II Phase III Phase IV Preclinical Project Management Reference Guides Regulatory Site Selection Software Staffing Services Translational Research Trial Master File Training Venture Capital Upgrade Product Listing: Choose from the following upgrades to add on to your complimentary basic listing Company Logo: $75 Highlighted Listing: $150 New! Video Demo: $150 Products can be submitted online at ClinicalInformaticsNews.com/Add-Products-to-Directory

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