Building campaigns that deliver.

Transcription

1 Building campaigns that deliver. HOW TO MAXIMIZE CAMPAIGN AND TEAM EFFECTIVENESS WITH ADOBE ADVERTISING CLOUD. A guidebook for agencies and data-driven marketing service providers

2 2 ADOBE ADVERTISING CLOUD In 2017, it s forecast that more than 70 percent of digital video advertisements will be bought through automated channels. Programmatic TV ad spending is expected to grow by 206 percent. And double again in You know better than anyone, the world of advertising is moving fast. You re not only keeping up with the changes in the market, you also have to deal with evolving client demands. Five reasons advertising may be keeping you up at night. 1 YOU HAVE MORE DATA THAN INSIGHTS. With growing audiences and evolving channels, big data is only getting bigger. You have to easily access and leverage a variety of data, including first-party and campaign engagement data. Then, you have to piece it all together to find actionable opportunities. 2 YOU WANT TO INCREASE YOUR VALUE. Due to increased fragmentation in media channels, changes in viewing behavior, and shifts in media placements, there is pressure to rethink your everyday processes, streamline operations, and spend more time on strategy. 3 YOUR CLIENTS WANT TO KNOW EXACTLY WHAT IS BRINGING ROI. Clients want measurable, attributable results. They want to know exactly what s working and what s not, so they can place ads where their best customers are most likely to engage and take action. They look to you for guidance at every step. 4 YOUR PLATFORMS AND PROCESSES CAN T COMMUNICATE. Your clients want connected customer journeys and transparency into their media planning and buying along the way. But when your systems don t communicate, you can t share data efficiently, connect brand and performance media, or deliver cohesive experiences. 5 YOU WANT TO BRING IN MORE REVENUE. Media buying doesn t offer the same profit margins it once did. And with more clients moving advertising in-house, you need to quickly adapt and identify opportunities to win new clients and add new revenue streams while protecting your current relationships and margins.

3 3 ADOBE ADVERTISING CLOUD A FULL FUNNEL APPROACH Introducing Adobe Advertising Cloud. Adobe Advertising Cloud is the industry s first end-to-end platform for managing advertising across traditional and digital formats. It s an independent solution with no ties to inventory or media, so you can always be confident we have your best interest and no selling agenda in mind. Get the right content to the right audience at any time during the customer journey. Awareness PROGRAMMATIC TV VIDEO NATIVE SOCIAL DISPLAY & DCO SEARCH Adobe Advertising Cloud consists of three main solutions: Search Engine Marketing (SEM), Demand Side Platform (DSP) which includes display, social, video, and programmatic TV and Dynamic Creative Optimization (DCO), so you can help your clients get the right content to the right audience at any time during the customer journey with a brand. Part of Adobe Experience Cloud, Adobe Advertising Cloud works well with other Adobe solutions. Most important, it integrates with Adobe Analytics Cloud, including Adobe Audience Manager and Adobe Analytics which your clients may already be using. Beyond that, Adobe Advertising Cloud also integrates with Adobe Marketing Cloud and Adobe Creative Cloud, giving users a single platform to not only make great content, but manage, measure, and optimize it for maximum impact. Consideration Conversion Cross-channel & end-to-end Our platform unites creative, data, and media buying across all screens and formats repeatedly moving customers from awareness to conversion, even between channels.

4 4 ADOBE ADVERTISING CLOUD Solutions that work together at every step of the process. Adobe Advertising Cloud integrates with Adobe Analytics Cloud, including Audience Manager and Analytics, for seamless audience segment activation and increased ability to target ad campaigns using first-party data. Adobe Advertising Cloud also integrates with Adobe Marketing Cloud to extend the experience across the brand s owned channels, allowing for a truly connected customer journey and expanding the value chain beyond media. 61 % of marketers say better integration of their existing tools would improve the use of data for advertising. 1 AUDIENCE Manage audience and cross-channel data to target and optimize campaigns. CROSS-CHANNEL MEDIA Plan, buy, execute, and optimize media across channels. Cloud Cloud Analytics Analytics Adobe Adobe Analytics 1st party/site/ / mobile data Audience Manager offline CRM, 1st, 2nd, 3rd party data Multi-touch attribution reporting to de-duplicate data Increased and improved audience profile Campaign performance data Real-time data sync for over 90% match rates Search Optimize search engine marketing RIGHT AD, RIGHT PLACE, RIGHT TIME Single DSP Automatically purchase and pair ads to channels Adobe Advertising Cloud Display Channels TV Social Use customer data to optimize campaigns Rich Media Dynamic creative optimization Video Banner Interactive 1 Marketing Data Technology: Cutting Through the Complexity, Winterberry Group, January Adobe Marketing Cloud

5 5 ADOBE ADVERTISING CLOUD Your clients have questions. You can be the answer. DYNAMIC CREATIVE I want to deliver relevant, creative content and scale it to meet my needs. CAMPAIGN ORCHESTRATION I want to automate successful campaigns across channels. We ve identified five challenges, or Use Cases, your clients might be facing as they navigate the industry changes. These Use Cases will show you exactly how Adobe Advertising Cloud works with other Adobe solutions to help you provide more effective campaigns for your clients and make your internal operations more efficient. Plus, they ll help you identify new cross-sell opportunities, as well as start strategic conversations for new business. JOURNEY MANAGEMENT I want to manage each step of the consumer journey and know the impact of each investment. Use Cases are real-world challenges your clients face, described in the language your clients use. They connect the business topics an organization s vision and strategic goals to your services and Adobe solutions. AUDIENCE ACTIVATION I want to engage high-value audience segments across each of the channels. CUSTOMER ACQUISITION I want to acquire more highquality customers by making the right investment.

6 6 ADOBE ADVERTISING CLOUD 1 USE CASE: CUSTOMER ACQUISITION How to increase new account volume and improve account quality. Your clients want more than larger audiences, they want valuable customers ones they know will interact with their brand. But with the firehose of customer data and channels, it s hard to pinpoint and engage high-value targets. Add to that a reliance on disjointed platforms, it s next to impossible to share audience traits between channels, making the acquisition journey disconnected and inefficient. With Adobe Advertising Cloud and other Adobe products, you can help your clients quickly find and keep the best customers by delivering personalized ads and content across search, display, social, and TV, as well as on-site. It starts with capturing the right kind of data, including browsing activity, conversion history, and how consumers react to paid advertising. Then combining this first-, second-, and third-party data into a centralized data management platform to create customer profile segments. From there, you can push personalized messages to specific segments, in the right channels including paid and owned. Adobe solutions in focus. + Adobe Analytics Cloud Adobe Marketing Cloud Adobe Advertising Cloud Analytics Audience Manager Target

7 7 ADOBE ADVERTISING CLOUD For the full suite of Customer Acquisition Use Case resources, visit the partner portal (login required) FAQS How do I enrich my segments for better online advertising? How do I close the loop between online advertising and on-site personalization? How do I effectively attribute impact between search, social, and display? First, capture digital signals and collect all your customer and prospect data in one place. Know the difference between first-party engagement data, and second- and third-party data. And make sure your data management platform can collect and support every data type to provide 360-degree views of your audience. With Adobe Analytics Cloud, you can flow all your first-party CRM and engagement data into Audience Manager to create complete views of your audiences. Once your data is aggregated, you can use Audience Manager to turn it into targetable customer IDs and audience profiles. Make sure to continually update your segments as your campaign is underway. As more data and traits become available, you can enrich your audience segments with deeper profile understanding. You can also use lookalike modeling to expand your reach by matching new audiences to the ideal and highest-value segments that you have already created. It starts with bridging your anonymous and authenticated users. With the Marketing Cloud ID (MCID), an ID service that provides a universal and persistent identity for your users across all Adobe solutions, you can identify your audiences across various touch points and connect their journeys. For example, you can deliver an advertisement to an anonymous user. Then using their MCID, you can identify that user as they click through to a landing page, interact on the website, or respond to an . To achieve true cross-channel attribution, it s important to have a single, centralized platform for capturing the right data and generating the right reports. And since Adobe Analytics captures the digital browsing behavior while Adobe Advertising Cloud captures and reports campaign performance data, it s quick and easy to determine the impact of your advertisements across all channels. The integration with Audience Manager allows you to aggregate this data into specific profiles for further re-targeting, boosting conversion.

8 8 ADOBE ADVERTISING CLOUD 2 USE CASE: AUDIENCE ACTIVATION How to engage high-value segments across channels. More touch points and more channels mean there are also more opportunities for your clients to earn consumer loyalty. This requires delivering personal content across channels and devices to attract new audiences and grow existing ones. But it s nearly impossible when you build audiences, create content, manage data, and purchase ad placements on platforms that don t communicate. With Adobe Advertising Cloud, you can help your clients move their data across Adobe Experience Cloud and external solutions so they can realize the full value of their audiences for both content and advertising efforts. That way, you can better deliver targeted, consistent messages at the right place and the right time, for every consumer. 90 % Adobe Advertising Cloud s integration with Audience Manager helps some of our biggest display advertisers achieve match rates of 90% or higher for first-party online audiences. Increased reach against high-value audiences results in additional conversions and incremental revenue. + Adobe solutions in focus. Adobe Analytics Cloud Adobe Marketing Cloud Adobe Advertising Cloud Audience Manager Campaign Primetime

9 9 ADOBE ADVERTISING CLOUD For the full suite of Audience Activation Use Case resources, visit the partner portal (login required) FAQS How do I find the most valuable audiences for advertising? How can I target specific audiences through television advertising? How can I make my ad spend most effective? It starts with truly getting to know your audience. Go beyond basic demographics and track behavioral and contextual connections. Then tighten your segment definitions with more specific attributes. Adobe Advertising Cloud offers over 20,000 audience attributes that you can use to segment data, pinpoint audiences, and build profiles and campaign personas. You can also use lookalike modeling to find new audiences that match the highest-value segments that you have already created. That way, you can generate quality impressions and engagements, not just quantity. To acquire high-quality audiences, you also need to advertise in high-quality places. Within a digital landscape overrun with questionable content, heavy fraud, and inventory that can harm the brand, Adobe Advertising Cloud optimizes the value and safety of your media mix, across both the open and private marketplace. TV buys can get granular in targeting, especially when identifying specific audiences based on viewership patterns and propensities. With a single platform like Adobe Advertising Cloud, you can use the same audience segments for any touchpoint or device. For example, you can target the same segments you use in search advertising as you do to target on TV, mobile, and desktop. Adobe Advertising Cloud also uses data to help you avoid exposing people to more advertisements if they ve already seen too many. If you want more effective targeting and more efficient ad spend, you need deep assessments of your media and creative performance. With Adobe Advertising Cloud and its integration with Analytics, you get all the reports you need to know exactly what s working and what s not working. Not only will your reports be insightful, they ll be quick to create. With Analytics, you can automatically generate presentations within minutes, helping you scale across campaign and client needs and saving you and your team hours each week. You can also measure ad reach, not just ad frequency. Adobe Advertising Cloud mitigates duplication of TV and digital audiences, enabling you or your clients to deliver cost-effective incremental reach to audiences under-exposed or unexposed to a campaign.

10 10 ADOBE ADVERTISING CLOUD 3 USE CASE: DYNAMIC CREATIVE OPTIMIZATION How to deliver relevant, creative content at scale to boost conversion. 78% 28% Your clients may have deep consumer insights, but they simply don t have the time or resources to act on such specific audience segments. Without the right tools, producing personalized content for every channel and screen size takes a long time and costs a lot of money. And you may still not achieve the scale necessary to reach every consumer. Keeping up with the content demand is a real challenge for your clients. With Adobe Advertising Cloud, you can help your clients create feed-based dynamic ad units to quickly get content to market and increase engagement. You don t have to manually create ads in every dimension or for every audience segment. With the Dynamic Creative Optimization solution, Adobe Advertising Cloud automatically adapts creative for specific screen sizes, channels, and audiences. 78% of consumers want personalized ads, but only 28% think they are tailored correctly. 2 Adobe solutions in focus. + + Adobe Marketing Cloud Adobe Advertising Cloud Adobe Creative Cloud Target 2 Adobe Digital Insights Advertising Demand Report 2016: North America. Adobe, slide 13

11 11 ADOBE ADVERTISING CLOUD For the full suite of Dynamic Creative Optimization Use Case resources, visit the partner portal (login required) FAQS How do I test and optimize multiple creative components at scale? How do I create so many ad variations and still get to market on time? How do I make templated ads have an impact and get noticed? With Adobe Advertising Cloud s DCO capability, you can create thousands of possible ad variations based on product, geography, audience segment, user profile, and more. With Adobe Advertising Cloud, you and your clients can deliver powerful and personalized ads using the advanced algorithms that select the best performing content. Adobe Advertising Cloud also provides in-depth creative, offer, product, media, and audience reports so you know how each ad performs. Then you can optimize the ads or let the algorithms do the work to meet your campaign objectives. Automate your processes and streamline your workflows. With integrated solutions you can create, purchase, approve, and deliver every advertisement without switching platforms. If you re an agency with both creative and media capabilities, your Adobe Creative Cloud workflows integrate with Adobe Advertising Cloud, so you can execute personalized, optimized creative at scale. And if you don t have creative capabilities, you can still deploy creative content faster, without relying on the traditional waterfall process. With Adobe Advertising Cloud s DCO capability, you re not limited to fixed templates. You get access to highly flexible and tailored formats that are easy to customize to the requirements of each client. Then, dedicated account teams can help design campaigns and provide best practices based on your clients needs and brand guidelines. It s also important to deliver the right ads to the right audience. If the ad is made with the audience in mind, you ll grab their attention. Adobe DCO integrates with Analytics and Audience Manager segments to inform creative output and surface the right ad, regardless of which demand-side platform (DSP) you use. But as part of an integrated ad stack, Adobe Advertising Cloud s DSP offers more than integrated workflows. You ll also experience other benefits, including higher match rates and broader cookie coverage. CASE STUDY: Five-star experiences at every stage of the journey. A leading hotel/resort brand drives incredible results with Adobe DCO, with personalized 350,000 ads tailored to each stage of the customer journey. 81% higher conversion rate 73% higher click-through rate 350,000 distinct ad variations delivered per day

12 12 ADOBE ADVERTISING CLOUD 4 USE CASE: JOURNEY MANAGEMENT How to manage the consumer journey end-to-end. The many different marketing technologies and platforms make it difficult for your clients to manage and deliver meaningful experiences. When your clients can t track consumer behavior across channels and phases of the journey, they miss out on valuable insights that could help drive conversion. Adobe has the tools you need to gather data from various touch points across the customer journey. And with those insights and the right integrations, you can automate the process in which you deliver personalized, relevant, and timely experiences to individual consumers. This will deliver significant uplift to your campaigns and revenue opportunities for your clients. Achieving a single customer Adobe solutions in focus. view is among the most difficult challenges faced by modern marketers. Marketers Join Up The Channel. Econsultancy. Quarterly Digital Intelligence Briefing: The Multichannel Reality. Sept Adobe Advertising Cloud + Adobe Analytics Cloud Analytics Audience Manager Adobe Marketing Cloud Campaign Target

13 13 ADOBE ADVERTISING CLOUD For the full suite of Journey Management Use Case resources, visit the partner portal (login required) FAQS How do I create a single view of a customer across channels? How do I coordinate disconnected marketing to deliver a consistent story across channels? How do I understand the complete sequence of interactions that lead to customer conversion? Use the Adobe Experience Cloud platform that offers a common ID, the Marketing Cloud ID, across touch points and solutions, so you can effectively track an individual s engagement whenever they interact with your client s brand. With Audience Manager, you can further make sure you are sharing the same audience segments across your marketing tactics. That way, you can truly track your campaign s effectiveness throughout the consumer journey. With Analytics, you can synthesize data sources, gathered across channels, and form insights to deliver content that s in context both on-site and offsite. With Target, you can personalize on-site campaign elements to different audiences. With Adobe Advertising Cloud, you can start the journey in paid channels. Then using the audience data and the singular Marketing Cloud ID, extend your message into using Adobe Campaign, into your website using Adobe Experience Manager, and in other touch points. Consolidating your data and content on a single platform connects your campaigns into a consistent customer journey. More so, it unifies various channel disciplines and teams making the job easier by connecting journeys and saving time. Adobe Advertising Cloud and Analytics exchange data to provide you with access to rich and dynamic reports that show all media, engagement, and conversion activity in your campaigns. That way, you can achieve accurate attribution across display, search, social, video, and even TV, in specific use cases which in turn enables you to understand performance, develop more intelligent campaigns, and provide better ROI recommendations to clients. CASE STUDY: Lenovo Australia grows their numbers with Adobe Advertising Cloud. With Adobe Advertising Cloud, Lenovo Australia used an integrated ad management system that enabled insight, control, and automation for cross-channel campaign management. As a result, they could capture data instantly, analyze ad performance, and automatically modify strategies. Increased SEM revenue by 175% Within the first 60 days, Lenovo Australia: Raised conversion by 53% Reduced cost per click 36% year over year

14 14 ADOBE ADVERTISING CLOUD 5 USE CASE: CAMPAIGN ORCHESTRATION How to create, automate, and orchestrate cross-channel campaigns. When clients lack a centralized place to create, automate, and orchestrate campaigns, it takes too long and costs too much to deploy them across channels. Plus, without a single view of consumers and the ability to finely segment, it s impossible to send personalized ads during all phases of the customer journey. With a nonintegrated stack, your clients simply can t justify ROI for such a marketing spend. Adobe has the tools you need to help your clients combine online and offline data in a central 87% place so you can better identify target audiences and map customer journeys. It automatically 62% 51% 38% changes offers based on anonymous and authenticated profiles, so you can deliver messages, one-to-one. You can market and re-market in real time, measure campaigns, and analyze the role each channel plays in the entire engagement process. 87% of companies personalize through , 62% via social, and 51% on mobile. Only 38% personalize across all touchpoints. 3 Adobe solutions in focus. + Adobe Analytics Cloud Adobe Marketing Cloud Adobe Advertising Cloud Audience Manager Campaign Target 3 The Power of Personalization. Forrester Consulting, sponsored by PwC. Dec 2015

15 15 ADOBE ADVERTISING CLOUD For the full suite of Campaign Orchestration Use Case resources, visit the partner portal (login required) FAQS How do I break out of siloed campaigns? How do I connect data from online and offline channels? How do I coordinate my marketing across channels in real time? Siloed campaigns are often a symptom of siloed operations. What s more, if you lack a central place for teams to create, manage, and orchestrate campaigns, then data from digital channels can t be integrated with data from offline sources. To solve this challenge, approach your campaigns with a customer focus rather than a department focus. Don t leave web and mobile experiences to one team, TV to another, and so on. By breaking down internal silos and harmonizing on a single platform, your entire marketing team can make better decisions and optimize a customer s entire journey with your client s brand. With Adobe Audience Manager, you can combine online and offline customer data into a centralized profile. When organizing data, avoid focusing on only one trait, especially if that trait is only trackable in a single channel. Understanding customers preferences and behaviors across different touch points will help build connected campaigns across multiple channels while offering personalized content on a one-to-one basis. Make your job easier by investing in tools that automate the creation and delivery of marketing content. Adobe Advertising Cloud s DCO uses advanced algorithms to create paid ads and deliver those to the right audience. Other Adobe products like Campaign and Target automate the delivery of other campaign assets including and on-site content. With dynamic tools and a centralized content repository, you can automatically adapt your marketing campaign to respond to customers in real time. CASE STUDY: ehealth ensures performance with Adobe Advertising Cloud. ehealth relied on Adobe Advertising Cloud and its key integrations to increase campaign performance and operational efficiency. Our unified platform provided the support for multiple ad strategies, a holistic view of campaigns, the ability to launch and test creative strategies, and transparent reporting. Better visibility, efficiency, and reaction times with a single, integrated ad stack 19% savings in target cost per acquisition 40% reduction in budget with better CPO

16 16 ADOBE ADVERTISING CLOUD Creating more value and more business opportunities. You have the opportunity to build and manage true cross-channel advertising strategies for your clients from programmatic TV and video to search, display, and social. You can deliver even greater value by facilitating your clients data, creative, and campaign management services allowing you to become the core of creativity and efficiency. Adobe Advertising Cloud provides a single platform with efficient workflows for planning, buying, measuring, and optimizing cross-channel ad campaigns making your workplace and workforce more productive. And because Adobe Advertising Cloud is a wholly independent platform and integrates with other key tools with proven ROI improvements, you can be sure your advertising budget is always spent effectively. Built with agencies in mind. Complete Secure The end-to-end solution for addressing all Includes brand safety features such as media channels including traditional a premium and private inventory, so every TV, video, display, social, native, and search. ad appearance is screened and approved. Synchronized Measurable Automated on one seamless platform Continuously measures and optimizes and interface, so you can see the campaign performance, enabling accurate big picture and small details in one place. attribution so you can invest your clients dollars on what performs best. Efficient Helps you manage all of your ad buying, Differentiating making it easier to deliver, measure, Designed to give your agency a and report on multichannel campaigns. competitive advantage through true consumer journey management and Independent channel optimization. Completely transparent with no vested interests, so you can buy media that works for you and your client s business.

17 17 ADOBE ADVERTISING CLOUD A better foundation for building better performance. Adobe Advertising Cloud Adobe Advertising Cloud does more than improve your clients ad campaigns. It streamlines operations within your agency by automating timeconsuming tasks, simplifying workflows, and reducing time-to-market. It s built to integrate with other offerings across Adobe Analytics Cloud and Adobe Marketing Cloud, so you and your clients can work with all the tools you need on a single interface, with a single user ID. Adobe Analytics Cloud Analytics: Our analytics solution provides visibility into what s happening across your clients marketing and advertising channels. You can deliver real-time insights to improve your clients campaign performance and provide charts and reports that are easy for your clients to understand. Audience Manager: Our data management platform gives you a complete view of your clients audiences, so you can understand how they interact with ads. Gather data from all your sources in one place, analyze behaviors, and identify high-value segments AGENCY SERVICES AND OPPORTUNITIES: AGENCY SERVICES AND OPPORTUNITIES: AGENCY SERVICES AND OPPORTUNITIES: Manage paid search, display, and social campaigns Develop a measurement strategy Create and integrate 360-degree view profiles Optimize advertising portfolios Track acquisition campaigns Build audience data enrichment strategy Provide creative services, from content to design to activation Run dynamic creative optimization Analyze cross-device behaviors Provide user cohort analysis Perform cluster analysis for visitor segments Develop taxonomy and segmentation strategy Generate ongoing segmentation strategy

18 18 ADOBE ADVERTISING CLOUD Adobe Marketing Cloud Experience Manager: Our comprehensive solution for building websites, mobile apps, and forms makes it easy for you to create, manage, and deploy marketing content resulting in engaging, cross-channel digital experiences. Built-in tools include Sites, Communities, Assets, Apps, Forms and LiveFyre. Campaign: Our campaign management solution lets you easily plan, execute, automate, and measure your client s campaigns across and other one-to-one channels. This enables you to efficiently deliver targeted and personalized experiences and s to your clients customers. Target: Our personalization solution helps you identify and deliver the most relevant content to your clients customers. With workflows for targeting and automating content delivery, you can effortlessly deliver the right message to the right customer, at the right time. AGENCY SERVICES AND OPPORTUNITIES: AGENCY SERVICES AND OPPORTUNITIES: AGENCY SERVICES AND OPPORTUNITIES: Help establish digital foundation architecture Implement campaign architecture Build conversion optimization strategies Define cross-channel customer experience strategy Orchestrate cross-channel campaigns Create personalization strategies Develop a content velocity engine Manage loyalty programs and customer transactions Develop messaging strategies Build components and templates Provide content delivery services Test messages to profile segments Manage creative and marketing assets Optimize reporting strategy

19 19 ADOBE ADVERTISING CLOUD Adobe training and support is here to help. We make getting started easy. Count on Adobe for in-depth training, documentation, and support resources. All of the below resources can be easily accessed on the Solution Partner Portal at solutionpartners.adobe.com. SALES Get Specialized on Adobe Advertising Cloud Search to Navigate to the Adobe Advertising Cloud page to: position your organization as a market leader. Review the Adobe Advertising Cloud Sales Play Look for new online webinars or access on-demand Conversation Starters to help you win new business. recordings to hear about the latest capabilities and solution roadmaps. View the Adobe Advertising Cloud Solution Brief about guiding the customer journey through a unified Discover Adobe Demo Hub as your source for highquality, up-to-date demonstrations for Adobe platform. Advertising Cloud. Check out case studies to discover how Adobe Advertising Cloud has helped other clients. Get answers to common questions with Adobe ADDITIONAL RESOURCES Advertising Cloud Partner FAQ. Attend the annual Adobe Summit Digital Marketing Conference to get the latest briefings on Adobe technology and get your questions answered. ENABLEMENT Be a part of our community check the Adobe Navigate to the Enablement page to: Advertising Cloud forum at forums.adobe.com to ask Gain access to on-demand training, instructor-led questions or to help answer a question. training, learning journeys, and other valuable Visit helpx.adobe.com to access Help content to assist with enablement resources. Adobe Advertising Cloud releases, campaign management, Access new Learner Journeys and become an Adobe optimization, insights and reports. Certified Expert for Adobe Advertising Cloud Search. Take your client relationship to the next level with Adobe Advertising Cloud. As your clients turn to you with questions, this guide can be your resource for navigating their challenges and finding the solutions that will help you increase your value and help your clients increase their effectiveness. Whether you need to consolidate data sources or automate creative assets, Adobe has the right solutions.

20 Dive deeper into Adobe Advertising Cloud. To access these resources or learn more about our advertising Use Cases, visit the Adobe Solution Partner Portal. If you are an Adobe Partner and would like more information or to discuss a specific opportunity, please contact your Adobe Sales Partner or Global Alliance Manager, or spphelp@adobe.com Adobe Systems Incorporated. All Rights Reserved.