INDUSTRIAL-STRENGTH AUGMENTED REALITY
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1 INDUSTRIAL-STRENGTH AUGMENTED REALITY CREATING VALUABLE EXPERIENCES FOR THE INDUSTRIAL ENTERPRISE Michael Campbell EVP, Vuforia Studio Technology Platform Group, PTC October 2016
2 Responsible for PTC s Strategy for Augmented Reality in the Enterprise Over 21 years experience at PTC, largely focused on CAD, 3D geometry and visualization. Previous positions held in Product Definition, Product Management, R&D Most recently responsible for general management of CAD at PTC, including Product Strategy & Overall Business Performance Michael Campbell EVP, Vuforia Studio Boston University graduate with a degree in Mechanical Engineering Lives in Boston; Married with 3 children Technology Platform Group, PTC 2
3 OUR MISSION: BRIDGE THE DIGITAL AND PHYSICAL WORLDS DIGITAL WORLD PHYSICAL WORLD INTERNET OF THINGS DIGITAL & PHYSICAL WORLDS COMBINED 3
4 PTC S MISSION AS TOLD THRU OUR LOGO PHYSICAL Embedded Software Computer Hardware DIGITAL 4
5 PTC S MISSION AS TOLD THRU OUR LOGO $700M technology PHYSICAL investment connects to the PHYSICAL world and enables new experiences 30-year heritage in the DIGITAL definition, software, and lifecycle DIGITAL management of things 5
6 BROAD IMPACT OF PHYSICAL & DIGITAL CONVERGENCE Smart, Connected Products Smart Manufacturing/ Industry 4.0 Smart Cities, Fields, & Worksites Connected Service/ Maintenance 6
7 COMPLETE IOT PLATFORM CAPABILITIES CONNECT ANALYZE IMPLEMENT MANAGE EXPERIENCE Device Cloud Connector SDK Industrial Protocol Drivers (Kepware) Industrial-to-Application Thing Modeling (Kepware Integration) ThingWatcher ThingPredictor ThingOptimizer Analytics Builder UI Builder for Web, Mobile, AR Visual Application Modeling Run-time Services Edge Intelligence Asset Provisioning & Management Software & Content Management Visual Alert & Rules Management Compelling visualization for web, mobile and AR Leverage rich 3D animation and IoT data for experience creation ThingMarks for unique AR experiences for each associated device Enterprise-ready Deployment Architecture Advanced Device Identity and Authentication SCALE Millions of connected devices SECURE Platform-Wide Identity Management 7
8 aug men ted re al i ty noun Superimposing computer graphics onto a live view of the world. 10
9 Augmented Reality
10 AR COMPLEMENTS IOT IoT : Ability to digitally talk & listen to physical things to monitor and control AR : Ability to see & experience the digital attributes of physical things Monitor & Control Thing Human Send Data Thing Collect Data Data 13
11 VALUE OF AR IN THE ENTERPRISE Market & Sell Create Operate Service Product visualization & demonstrations accelerates sales Targeted interactive advertising increases brand loyalty Virtual design collaboration connects disparate teams Prototype quality assurance reduces defects and rework Rapid digital Prototyping speeds time to market & optimizes portfolio Quality assurance reduces defects Performance dashboards provide insights to drive efficiency Real-time work instructions reduces errors & defects Service dashboards & instructions improve efficiency and accuracy Customer self-service instructions reduces costs Remote expertise reduces travel & training costs 14
12 AR ENABLES WORKFORCE TRANSFORMATION Next-Generation Training Tool Augmented reality can improve speed and quality of training AR enables intuitive, incontext visualization that create a richer training experience Digitized Knowledge Base Augmented reality can ensure the retention of tacit knowledge through video capture Expert insight can be digitally delivered remotely AR Solutions will eliminate the dependency on hard copy instruction Recruitment Appeal Appeal to digitally native generation New generations of the workforce will expect access to digital information 15
13 KTM Forward looking information is subject to change without notice. Copyright PTC
14 SYSMEX Forward looking information is subject to change without notice. Copyright PTC
15 18
16 THE CHALLENGES OF AUGMENTED REALITY IN THE ENTERPRISE Time and Skills Reuse existing assets Right app for the right Thing Billions of Things need billions of apps, right? How do I find the right app? How do I manage those apps? Leveraging IoT data in AR 19
17 WHAT IF YOU COULD CREATE AUGMENTED REALITY EXPERIENCES IN LESS THAN A MINUTE? WITH YOUR ENGINEERING DATA? 20
18 Create Codeless UI Import 3D CAD Integrate IoT Publish Publish to Cloud Saves all experiences Access control Scan Unique marker Scalable Connects Thing to Experience Experience Window to the Experience One app = All experiences
19 VuforiaStudio Create experiences Built-in widgets accelerate experience design to add interactive UI components Experience preview Preview UX design prior to publishing Simplified publishing Publish your with a single click CSS Editing Create custom Experience styles Extend with Javascript Extend capabilities with embedded Javascript 22
20 OPTIMISE AND PROTECT YOUR ENTERPRISE 3D DATA 1 2 Choose from 3 automatically generated derivatives of source data at various levels of fidelity and size Removes IP Strips out accurate CAD B-REP geometry 3 Shrinks data 100x + data compression* Speeds delivery. Improves interaction. 4 Makes your real-world CAD data work in AR! No remodeling required. *Reduction varies according to format and other factors 23
21 OPTIMISATION EXAMPLE Creo Parametric model size : 695Mb Creo View default data size : 88Mb (8x compression) High Setting Size : 5.2Mb 133X compression Med Setting Size : 2.6Mb 267x compression Low Setting Size : 1.4Mb 496x compression 24
22 ThingMark Unique Identifier Quickly identifies the unique thing and its relevant experiences Real World Alignment Aligns 3D information contextually and spatially Ability to Scale Tracking vast numbers of products, dynamically updated in the Cloud 25
23 VuforiaView Free to download Simple access via App stores Window to Experience Display contextualized content and 3D engineering data Internet of Things Display real-time IoT data on your mobile device Many Experiences One app enables the deployment of all experiences 26
24 MOST VALUABLE USE CASES FOR AR IN INDUSTRIAL ENTERPRISES 60% 50% 40% 30% 20% 10% 0% Top Use Cases 1. Augmented Work Instructions 2. Data Visualization 3. 3D Workflow for Design and Manufacturing Recent PTC Survey on use cases for the enterprise.162 responses 27
25 RE-USING SEQUENCES AND ANIMATIONS FROM CREO ILLUSTRATE 28
26 29
27 MOST VALUABLE USE CASES FOR AR IN INDUSTRIAL ENTERPRISES 60% 50% 40% 30% 20% 10% 0% Top Use Cases 1. Augmented Work Instructions 2. Data Visualization 3. 3D Workflow for Design and Manufacturing Recent PTC Survey on use cases for the enterprise.162 responses 30
28 IOT & AR : HOW DOES IT WORK? Vuforia Experience Service 31
29 32
30 33
31 AUGMENTED REALITY AND THE INDUSTRIAL ENTERPRISE AR can improve every aspect of the product and process lifecycle, from Engineering and Manufacturing through Sales and Service. Augmented Reality drives workforce transformation, enabling faster, more accurate workers, able to perform more jobs. Vuforia Studio unleashes this potential, providing you the fastest, easiest path to the power of Augmented Reality in the Industrial Enterprise. 34
32 WANT TO LEARN MORE? Download Vuforia View Enterprise and try the Welcome Experience Visit vuforia.com/studio to Apply for the Pilot Program Come talk to PTC Staff on the Showfloor! Try the Experiences! Forward looking information is subject to change without notice. Copyright PTC
33 THANK YOU! Michael Campbell EVP Vuforia Studio
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