Social Media In The Work Place

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Jonathan Terry
6 years ago
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1 Social Media In The Work Place Presented By: Sarah Less

2 Hello! Sarah Less Less sless I enjoy learning more and more everyday about this ongoing world of Social Media. Let me show you all some Eps and best praceces for Facebook, TwiIer & LinkedIn. Let s Get Started!

IntroducEon Into Social Media Channel that allows people to do what they have always done: connect with their friends, family members, co- workers and employees For businesses, the

3 IntroducEon Into Social Media Channel that allows people to do what they have always done: connect with their friends, family members, co- workers and employees For businesses, the conneceon with customers is paramount Jump in and join the conversaeon Connect with customers and employees while they go on with their daily life Use as a Company NewsleIer Promote Company Brand

4 Facebook Provides 6 Ways to Launch Updates: Status Link Video Photo Event Check- In

5 Facebook Fact: Over 1500 possible stories are ﬁltered through per day on an average Facebook User s News Feed and only 20% of them actually make a user feed

6 Facebook Tips: Ø Include the company URL in the descripeons of your proﬁle and cover photos Ø Ads cannot contain more than 20% of text Solu&on: Use an image/crea-ve for an ad with a detailed Header and Comment to help describe the nature of the Ad.

7 Facebook Best Prac>ces: Engage with Photos: Ø Key for garnering engagement with Audience Ø Images ConsEtute about 93% of the most engaging posts Use Quality Visuals: News Feed should be 1200 x 1200 px (uploads to 504px) Shared Link Preview: 1200 x 628px (uploads to 484 x 252) Shared Video Preview: 504 x 283px Remove Links From Copy: remove all long urls, anyone can navigate to the post or web page you posted Ø Update real estate is precious

8 Facebook Best Prac>ces Con>nued: Increase Word Count in Post: posts with 80+ words garner 2x more engagement Try Diﬀerent Punctua>on: Posts with hashtags, #, see 60% more interaceons Posts with exclamaeons,!, see 2.7% more interaceons Posts that ask queseons,?, garner 23% more engagement Post to the News Feed Before Pos>ng to the Album: not much engagement to photos uploaded to only albums, post to newsfeed and aler about 5 hours of inieal engagement wears oﬀ go back and organize that photo into an album

9 Facebook Best Prac>ces Con>nued: Keep Link Titles Under 100 characters: any Etle above 100 gets cut oﬀ Publish aser work hours: posts aler 5pm 1am see 11% more interaceons than those published during the day and those published before work Publish on weekends: Posts published on Sundays get 25% more Likes, shares and comments than Wednesday Posts Experiment with weekend posts Experiment with Emo>cons: posts with emoecons receive higher share, comment and like rates

10 TwiIer 4 Ways to Launch Your Updates 1. Status 2. Link 3. Photos 4. Videos

11 TwiIer Fact: It took 3 years, 2 minutes and 1 day from the First Tweet to the Billionth Tweet It now only takes one week to send a billion tweets

12 TwiIer Tips: Best Eme to get retweets is from 4pm 5pm on Fridays Header profile image: 1500x1500px Profile pic: 400x400px Include your URL in your TwiIer bio, not just the URL field to opemize for Mobile users Tweet funny content along with business content to keep your followers interest Be responsive on TwiIer, answer peoples queseons Tweet queseons to get followers to interact Schedule Tweets for the week with use of Tweetdeck RT = Re- tweet MT = Modified Tweet Start a tweet with. So that the tweet lands on all followers Emelines, not just

13 TwiIer Keep Tweets short: Best Prac>ces: The tweet spot is between 120 and 130 characters Providing extra character space allows users to easily retweet you without eliminaeng any of your copy Use user handles: for Retweets(RTs) If you share a quote, stat, or arecle from a brand or user make sure to include that brand or user s handle in the tweet. This helps with RTs, content shared and increases your overall following and the more the message will be spread. Ø Main goal of social Media.

14 TwiIer Best Prac>ces Con>nued: Use Hashtags judiciously: Ø Use 1-2 hashtags, tag the most important word that represents the theme of the Tweet Ø FACT: Tweets with 1-2 hashtags receive 21% higher engagement than those with 3+ hashtags Don t Force Trending Hashtags: Unless a relevant industry hashtag, stay away. 17% of top 1,000 search terms on TwiIer churn over on an hourly basis, churning at rapid rates whats the use of forcing content into those queries?

15 TwiIer Best Prac>ces Con>nued: Incorporate Visual Content: Olen forgoien on TwiIer Tweets with photos receive the highest engagement Test the use of visuals Ø Fact: According to Hubspot tweets with images see a 55% increase in leads Don t Auto- Post Instagram Media: When an Instagram photo is shared a user must click the link and directed away from TwiIer, Instagram Photos don t appear on TwiIer

16 TwiIer Best Prac>ces Con>nued: Upload photos in the proper size: In- TwiIer Stream Photo dimensions: 440 x 220px BeIer to use landscape images for the best appearance on TwiIer Tag users in photos for more RTs: Increases the likelihood of retweeeng or favoring the content Place links about 25% of the way through the middle of the tweet: Catches readers aieneon quicker allowing a much higher clickthrough rate

17 TwiIer Best Prac>ces Con>nued: Shorten Links for cleaner tweets: Can be around 20 characters before they get cropped Op>mize Publishing Calendar: Highest number of clicks appear between 1pm and 3pm from Monday Thursday

18 LinkedIn 4 Ways to Launch Your Updates 1. Status 2. Link 3. Photos 4. Video Link

19 LinkedIn Facts: Ø Launched in 2003 and is currently the 3 rd most popular social network in terms of Unique monthly visitors, right behind Facebook and TwiIer. Ø 3 million companies have LinkedIn Company Pages Ø 87% of users trust LinkedIn as a source of info that affects decision making

20 LinkedIn Tips: Keep link Etles Under 70 characters Keep link descripeons Under 250 characters Share links for engagement, these posts drive 200% more engagement Share images for comments, image results in 98% higher comment rate Post videos for shares, videos result in 75% higher share rate Publish once a week day = 20 posts per month allows you to reach 60% of your audience Convert fans with offers, LinkedIn is 277% more effeceve for lead generaeon than FB and TwiIer Add your LinkedIn share buions to your website Create your Own industry LinkedIn Group

21 Best Prac>ces: LinkedIn Op>mize your Company Page Set up correctly, opemized layout, features a compelling high- quality banner image Ø How To Create the Perfect LinkedIn Company Page: hip://offers.hubspot.com/create- linkedin- company- page

Best Prac>ces Con>nued: Showcase pages: Can be linked to directly without linking to Company s LinkedIn page Allows companies to promote specific products, catering to the company s

22 Best Prac>ces Con>nued: Showcase pages: Can be linked to directly without linking to Company s LinkedIn page Allows companies to promote specific products, catering to the company s individual markeeng personas providing a more personal experience for Company visitors LinkedIn Ø How to: Click the Edit buion at the top right of your Company Page and choose Create a Showcase Page

23 LinkedIn Best Prac>ces Con>nued: Company Status Updates: Post and Target Them! Gives users reason to follow your company page plus it grows your LinkedIn reach How to: Must be an admin of the page to complete 1. Under Admin Tools on the right click Edit 2. Under Company Page Admins, Check Designated users Only will not work with All Employees with a valid registered checked 3. The manage Admins company status box will appear, type a name and the company status update box will appear When you share an update make sure to Target your audience. ie: Women s Health Ø Good thing about the Company updates they appear on all Follower s LinkedIn homepages as well as the company s page, and followers can like, share and comment on these as well.

24 LinkedIn Best Prac>ces Con>nued: Use Pulse: This is a seceon of LinkedIn where popular arecles and trending content that is tailored to your interests are kept, you can use this to keep track of industry news. Found under Interests Tab, there you can find the Your News Top Posts and Discover tab. Also can set up noeficaeons under Updates and News SecEon. Under Privacy & Sevngs SecEon Experiment with Publishing content on Pulse: Ø PotenEal to help grow your markeeng campaign Ø Promote via your Company page

25 LinkedIn Best Prac>ces Con>nued: For LinkedIn Marke>ng Solu>ons Customers: ² You can use organic and Paid LinkedIn Content with LinkedIn s Content MarkeEng Score & Trending Content Resources ² This measures your Content MarkeEng Score with user engagement and Sponsored Updates, Company Pages, LinkedIn Groups, Employee updates, and Influencer posts, then it provides recommendaeons to improve your score Use LinkedIn Ad and Sponsored Updates: ² Best benefit is you can target your audience with many opeons such as specific job Etle, job funceons, industries, or company size

26 LinkedIn Best Prac>ces Con>nued: Using group stats for beaer targe>ng and marke>ng: ² Can access group stats for any LinkedIn Group, click on the group, click the gear icon, click group stats in About seceon your LinkedIn Group: ² Generate leads from the group Recruit New Talent: ² Build out the Careers seceon to promote available job openings ² Purchasing a Silver or Gold Package allows direct links from a call- to- aceon image to a specific job, list of jobs and opportuniees located on company site Use the Analy>cs Tab: ² Evaluate your markeeng efforts of your Company Page

27 Summary Use Images they Garner more InteracEon on all social Media Plaxorms Keep in mind Image Sizes for all plaxorms to stay opemized and keep image quality Keep it fun yet informaeve for a successful online communicaeon within your company

28 Thank You! Ques>ons?

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