Pearson College Module Specification Form
|
|
- Gwendolyn Jacobs
- 6 years ago
- Views:
Transcription
1 Pearson College Module Specification Form Department School of Business Degree stem Business Management Validating partner (if applicable) Ashridge Business School Module title Global Markets Module unit code Core / optional Optional Designation Business Management Marketing Global Industries Credit value 15 Level on FHEQ 5 Module Designer David Atkinson Date of submission 01 April Module aims This module aims to provide a comprehensive insight into dealing with the differing and converging behaviour of consumers when pursuing an international marketing strategy as a means of growth. The unit covers a range of consumer buyer behaviour theory yet explores how this differs throughout different countries within the world and as a result what challenges this poses for marketing professionals. The module then tests candidates ability to understand, evaluate and justifiably respond to internationalising a given organisation as a major part of the assessment. 2. Module learning outcomes By the end of this module, students should be able to demonstrate: 1) Assessment and selection of international marketing opportunities 2) Identify and evaluate the marketing issues as a result of the development of an organisation s international activities 3) Understand a wide range of consumer behaviour theory 4) Analyse consumer behaviour in different markets in relation to cultural, social and environmental influences 5) Devise a justifiable international marketing plan based on the identification and analysis of consumers in target geographical markets 6) Identify, understand and recommend how and why marketing plans may need to be standardised, adapted or coordinated in international markets 7) Understand, detail and justify decisions for promotion, distribution, pricing and products based on research of target consumers in target geographical markets 8) Recommend how a marketing function should be structured to deliver competitive advantage, marketing, organisational success, and cross functional integration in an international context at senior management level.
2 3. Overview of syllabus Major components of the syllabus will include: Research process Estimating market demand Multinational Marketing Information Systems and data sources Evaluation and assessment process International and global marketing theory Review of core marketing theory in an international context The internationalisation process, globalisation and the theories that underpin international marketing Consumer Behaviour theory applied to an international context The consumer decision process (problem recognition process) Types of needs: Utilitarian Hedonic Types of decisions Extended search decisions Limited search decisions Habitual / routine search decisions Steps in the CDP Need recognition Search evaluation of alternatives Purchase & consumption Post purchase evaluation Perception and information processing Perception Exposure Perceived value Perceived risk Positioning Learning and memory Learning process Sources of product category knowledge (for the target market) Memory and its role in the CPD Personality Personality theories: Psychoanalytic, Social / Environment Traits Brand personality and Positioning Motivation Relationship between motivation and needs Maslow s hierarchy of needs Motivational conflict Techniques to increase motivation Attitudes Formation Attitude change Reasons for
3 Likelihood of success Lifestyles, values, culture History Learning Degree of westernisation / cultural change Technology Media Belief systems Product usage Groups, families, households Impact on consumer behaviour Characteristics specific to the international market segment Situational influences Message situation Purchase situation Consumption / usage situation Legal / ethical issues Laws and regulations specific to the international target market Convergence/Divergence of Consumer Behaviour Convergence theory Modernization Measurement variables including Economic systems (Western markets, Transition markets, Emerging markets) The International Marketing Environment Current global trends and PESTEL analysis in a global context Developing awareness of global competition Identifying cultural differences in overseas markets International marketing strategy Assessment and selection of country markets Market entry strategies, marketing control and tackling entry barriers Global/Local marketing management in overseas markets Local market development and marketing infrastructure Segmenting and targeting global/local consumer Standardisation Adaption Export controls, Import restrictions, Trade zones, Terms of Sale Logistics Global brands Country of Origin Effect Own Brands Diffusion of innovation in different markets Product lifecycle adaption Market entry strategies Pan-European Advertising International control of advertising Factors influencing international pricing
4 International pricing policy options 4. Learning and teaching strategy For full details please see the teaching and learning strategy in the programme specification. Students can study this module in the interactive classes mode or the mentored independent mode. Those on the former will typically experience one lecture, one seminar, and one academic clinic session each week, as well as a one day workshop during the term. 5. Module assessment The assessment for this module will take the form of a 2500 word (or oral equivalent) individual coursework assignment 6. Indicative module reading Title, author, publisher Core study texts Solomon, Bamossy, Askgaard and Hogg (2013) Consumer Behaviour Pearson Supplementary texts Hollensen (2013) Global Marketing 6 th Ed. Pearson Hollensen (2010) Global Marketing: A Decision Orientated Approach Financial Times Blythe (2013) Consumer Behaviour Sage Publications 7. Additional resourcing requirements Access to a range of case studies to support contextualisation of consumer behaviour within different countries. Accreditation / Links with other qualifications Awarding body Qualification Units Nature of linkage CIM L4 Integrated communications Accreditation
5 Module designer Programme Leader Validating partner (if applicable) Signature David Atkinson Will Holt Date 11/04/14 14/04/14 Appendix 1: Professional qualification unit syllabuses and assessment details (Please insert the syllabuses and assessment details of any professional qualifications that will be incorporated into this module) The module is designed to synchronise with the Chartered Institute of Marketing s level 4 Integrated Communications 1 Identify types of cross-functional relationships in organisations 1.2 Describe the importance of internal communications 1.3 Outline appropriate methods for internal communications 4 Outline the relationship between collaborative working and meeting customer needs 2.1 Assess organisational capabilities for marketing 2 Justify allocation of internal resources to build external customer relationships 2.3 Illustrate different methods for setting communications budgets and assessing effect 2.4 Evaluate skills required for implementing and managing change 1 Outline communication campaign plans targeted at delivering customer value 3.2 Develop effective creative briefs based on knowledge of customer value 3.3 Demonstrate relevant messages and appeals based on identified customer responses 3.4 Explain processes for appointing and managing external agencies and partners 4.1 Define the concept of product Management 4.2 Explain the characteristics of brands and branding 4.3 Discuss the benefits of branding 4.4 Explain methods of brand building 5.1 Compare the roles and features of
6 marketing communications methods 5.2 Identify and evaluate different forms of media 3 Justify the application of communications tools in differing contexts 5.4 Identify communication elements which maintain corporate reputation 6.1 Identify appropriate communications objectives 6.2 Recommend integrated marketing communications (IMC) plans 3 Identify appropriate linkages between internal and external communications 6.4 Measure the effectiveness of IMC
CFAM4.2.1 Develop advertising strategy
Overview This is about identifying the role of advertising, setting advertising objectives, strategy and budget. It includes establishing `where we are now', and `where we want to be', establishing the
More informationContents. Part- I: Introduction to Consumer Behavior. Chapter 1 Consumer Research Chapter 2 Segmenting Consumers 22-40
Contents Preface Part- I: Introduction to Consumer Behavior Chapter 1 Consumer Research 3-21 Chapter 2 Segmenting Consumers 22-40 Part - II: Consumer as an Individual Chapter 3 Motivation 43-66 Chapter
More informationQUALIFICATION HANDBOOK
QUALIFICATION HANDBOOK Level 2 Certificate in Principles of Sales (QCF) (7711-02) April 2011 Version 1.3 (November 2012) Qualification at a glance Subject area City & Guilds number 7711 Age group approved
More informationTOPIC. Quarter: Second Professor(s): Vladimir Melnyk Office Hours: Tuesdays, from 11:00 until 14:00 (upon appointment) SHORT COURSE DESCRIPTION
TOPIC Quarter: Second Professor(s): Vladimir Melnyk Office Hours: Tuesdays, from 11:00 until 14:00 (upon appointment) SHORT COURSE DESCRIPTION Consumers and their needs are at the core of marketing. The
More informationLevel 7 NVQ Diploma in Strategic Management and Leadership. Qualification Specification
Level 7 NVQ Diploma in Strategic Management and Leadership Qualification Specification ProQual 2014 Contents Page Introduction 3 The Qualifications and Credit Framework (QCF) 3 Qualification profile 4
More informationLevel 5 NVQ Diploma in Management and Leadership Complete
Learner Achievement Portfolio Level 5 NVQ Diploma in Management and Leadership Complete Qualification Accreditation Number: 601/3550/5 Version AIQ004461 Active IQ wishes to emphasise that whilst every
More informationProva Recruit 2 Advice Pack. Position Description
2015 Prova Recruit 2 Advice Pack Position Description Financial Adviser (Hybrid) Document M5-003 POSITION DESCRIPTION Insert Company Logo Position title: Financial Adviser - Hybrid Location: Reporting
More informationLEADING MARKETING (60 Credits)
LEADING MARKETING (60 Credits) A Route to Chartered Marketer By the end of Stage 2 candidates should be able to: Demonstrate a critical awareness of current and emerging issues in marketing that is informed
More informationConsumer Markets and Consumer Buyer Behavior. Chapter 6
Consumer Markets and Consumer Buyer Behavior Chapter 6 Definitions Consumer Buying Behavior Buying behavior of individuals and households that buy products for personal consumption. Consumer Market All
More informationPELLISSIPPI STATE TECHNICAL COMMUNITY COLLEGE MASTER SYLLABUS ADVERTISING & PROMOTION ADV 2500
PELLISSIPPI STATE TECHNICAL COMMUNITY COLLEGE MASTER SYLLABUS ADVERTISING & PROMOTION ADV 2500 Class Hours: 3.0 Credit Hours: 3.0 Laboratory Hours: 0.0 Date Revised: Spring 02 *NOTE: This course is designed
More informationBH2212 THEORIES AND PRACTICE OF HUMAN RESOURCE MANAGEMENT
THEORIES AND PRACTICE OF HUMAN RESOURCE 1. Module Number: 2. Module Title: Theories and Practice of Human Resource Management 3. Number of Aston Credits: 20 4. Total Number of ECTS Credits: 10 (European
More informationSchool of Management. The Faculty of Management and Economics COURSE OPTIONS FOR VISITING STUDENTS ABOUT THE DEPARTMENT
The Faculty of Management and Economics School of Management COURSE OPTIONS FOR VISITING STUDENTS ABOUT THE DEPARTMENT The School of Management was founded in 1990. It is a dynamic School bringing together
More informationUnderstanding leadership. To develop knowledge and understanding of leadership as required by a practising or potential first line manager.
Module 1 Understanding leadership To develop knowledge and understanding of leadership as required by a practising or potential first line manager. Learning outcomes (the learner will) Understand leadership
More informationQUALIFICATION HANDBOOK
QUALIFICATION HANDBOOK Level 6 Diploma in Career Guidance and Development (3072-06) August 2011 Version 4.0 (August 2013) Qualification at a glance Subject area City & Guilds number 3072 Age group approved
More informationOperations/ Departmental Manager Apprenticeship. Assessment Plan
Operations/ Departmental Manager Apprenticeship Assessment Plan Contents Introduction 1. Summary of Assessment 2. Assessment Overview 3. On-programme Assessment 4. Assessment Gateway 5. End Point Assessment
More informationPROGRAMME SPECIFICATION POSTGRADUATE PROGRAMMES
PROGRAMME SPECIFICATION POSTGRADUATE PROGRAMMES KEY FACTS Programme name Journalism (Interactive) Award MA School School of Arts and Social Sciences Department or equivalent Journalism Programme code PSINTC
More informationPearson Edexcel Level 4 NVQ Diploma in Management (QCF) Specification
Pearson Edexcel Level 4 NVQ Diploma in Management (QCF) Specification NVQ/Competence-based qualification First registration February 2014 Edexcel and BTEC qualifications are awarded by Pearson, the UK
More informationBAA Level 4 Extended Diploma in Business Management 120 Credits
BAA Level 4 Extended Diploma in Business Management 120 Credits Level 4 Extended Diploma in Business This qualification will give learners a thorough grounding in Business and is ideal for learners who
More informationHigher National Unit Specification. General information for centres. Unit code: F5GF 35
Higher National Unit Specification General information for centres Unit title: Managing People Unit code: F5GF 35 Unit purpose: This Unit is designed to enable candidates to develop the knowledge and skills
More informationThe Executive MBA is a part time programme and there are two alternative patterns of study available to students:
PROGRAMME SPECIFICATION KEY FACTS Programme name Executive MBA Award MBA School Cass Business School Department or equivalent Cass MBA Programme Programme code PSEMBA/PSMMBA Type of study Part Time Total
More informationEUROPASS DIPLOMA SUPPLEMENT TO HIGHER TECHNICAL VOCATIONAL TRAINING
EUROPASS DIPLOMA SUPPLEMENT TO HIGHER TECHNICAL VOCATIONAL TRAINING TITLE OF THE DIPLOMA (ES) Técnico Superior en Gestión de Alojamientos Turísticos TRANSLATED TITLE OF THE DIPLOMA (EN) (1) Higher Technician
More informationCertified Digital Marketing Specialist in Search
Certified Digital Marketing Specialist in Search Align your skills with the needs of industry www.digitalandsocialmediaacademy.com Validated by the Syllabus Advisory Council (SAC). Including members from
More informationCourse Guide. Consumer Behaviour and Branding MBIB-CONBEHB-14 MBIB-CONBEHB-14
Course Guide MBIB-CONBEHB-14 Year 3 Term B, C or D Type of course: Subject matter Elective course Course coordinators: Lenka van Riemsdijk (term B) E-mail: lenka.vanriemsdijk@hu.nl Elyn Doornenbal (term
More informationLevel 3 Diploma in Financial Studies (DipFS) (QN 600/8551/4) Qualification Specification. Page 1 of 39
Level 3 Diploma in Financial Studies (DipFS) (QN 600/8551/4) Qualification Specification Page 1 of 39 ody of ifs University College, a registered charity, incorporated by Royal Charter. Table of Contents
More informationConsumer Behavior. Marieke de Mooij (DSAGE. 2nd Edition. Consequences for Global Marketing and Advertising
2nd Edition Consumer Behavior Consequences for Global Marketing and Advertising Marieke de Mooij (DSAGE Los Angeles London New Delhi Singapore Washington DC Contents Preface xiii Chapter 1. Consumer Behavior
More informationChapter 14 Developing Pricing Strategies and Programs 431. Understanding Pricing 432
Managing Service Brands 421 Differentiating Services 422 Developing Brand Strategies for Services 423 Managing Product Support Services 424 Identifying and Satisfying Customer Needs 425 Postsale Service
More informationThe Lee Kong Chian School of Business Academic Year 2016/17 Term 2
The Lee Kong Chian School of Business Academic Year 206/7 Term 2 MKTG 0 MARKETING Instructor Name : Michelle Lee Title : Associate Professor of Marketing (Education) Tel : 6828 039 Email : michlee@smu.edu.sg
More informationMarketing and Customer Service Qualifications
Marketing and Customer Service Qualifications For further information contact us: Tel. +44 (0) 8707 202909 Email. enquiries@ediplc.com www.lcci.org.uk London Chamber of Commerce and Industry (LCCI) International
More informationFACULTY OF BUSINESS AND ACCOUNTANCY
FACULTY OF BUSINESS AND ACCOUNTANCY List of Courses Offered for University of Malaya Student Exchange (UMSEP) for 2018/2019 Academic Session No. Course Code Topic Pre- Requisite Credit Course Offered Semester
More informationProfessional Certificate in Banking in a Digital Age
Professional Certificate in Banking in a Digital Age Who we are The Institute of Banking is the largest professional institute in Ireland. We are a community of 35,000 members who work in banking and in
More informationUM Strategic Plan
UM Strategic Plan 2011-2015 To articulate the UM Transformation Plan, UM created its second strategic plan, which covers the period between 2011-2015. This new plan incorporates recently-introduced strategies
More informationPROGRAMME SPECIFICATION KEY FACTS. Programme name Corporate Finance. Cass Business School Department or equivalent Specialist Masters Programme
PROGRAMME SPECIFICATION KEY FACTS Programme name Corporate Finance Award MSc School Cass Business School Department or equivalent Specialist Masters Programme Programme code PSFNCF Type of study Full Time
More informationTo meet today s biggest business challenges, coaching is an essential leadership tool.
ACTP Accredited Coach Training Program International Coach Federation The Professional Leadership Coach Training Programme: Executive Summary To meet today s biggest business challenges, coaching is an
More informationUniversity of Mumbai
University of Mumbai NAAC ACCREDITED BACHELOR OF COMMERCE (B.COM) SEMESTER III & IV SKILL ENHANCEMENT COURSES (SEC) ADVERTISING PAPER I & II Choice Based Credit System To be implemented from AY 2017-2018
More informationTechnical specifications for City & Guilds Level 7 NVQ Diploma in Strategic Management and Leadership (8624)
Technical specifications for City & Guilds Level 7 NVQ Diploma in Strategic Management and Leadership (8624) Version: 1.0 (March 2017) Version 1.0 (March 2017) Level 7 NVQ Diploma in Strategic Management
More informationQualification details
Outcome Statement Qualification details Title New Zealand Diploma in Business (Level 5) with strands in Accounting, Administration and Technology, Human Resource Management, Leadership and Management,
More informationLevel 5 NVQ Diploma in Management and Leadership. Qualification Specification
Level 5 NVQ Diploma in Management and Leadership Qualification Specification ProQual 2017 Contents Page Introduction 3 Qualification profile 3 Qualification structure 4 Centre requirements 6 Support for
More informationGuidelines to establish a National Certification Centre for an assessment system based on the ELAQF Qualification Standards.
Guidelines to establish a National Certification Centre for an assessment system based on the ELAQF Qualification Standards. Page 2 of 8 Table of Contents Mission Statement 3 Introduction 3 Who can become
More informationFashion Buying and Merchandising
The Further Education and Training Awards Council (FETAC) was set up as a statutory body on 11 June 2001 by the Minister for Education and Science. Under the Qualifications (Education & Training) Act,
More informationLevel 4 Level 5 Level 6 X Level 7 Level 8 Mark the box to the right of the appropriate level with an X
MODULE SPECIFICATION TEMPLATE MODULE DETAILS Module title Researching Contemporary Issues in HRM Module code HR375 Credit value 20 Level Level 4 Level 5 Level 6 X Level 7 Level 8 Mark the box to the right
More informationThe Influence Of Culture And Product Consumption Purpose On Advertising Effectiveness
The Influence Of Culture And Product Consumption Purpose On Advertising Effectiveness K. Asoka Gunaratne Senior Lecturer, UNITEC Institute of Technology Abstract Consumers are accustomed to the value systems,
More informationSPECIALIST QUALIFICATION IN MANAGEMENT
1 SPECIALIST QUALIFICATION IN MANAGEMENT Qualification Requirements Finnish National Board of Education 2011 2 CONTENTS 1 COMPETENCE-BASED QUALIFICATIONS... 3 1.1 Organisation of competence tests... 3
More informationWork-ready skills in Marketing and Customer Service
Work-ready skills in Marketing and Customer Service A guide for centres We believe in learning At the core of everything we do is the desire to make a measurable impact on improving people s lives through
More informationEnvironment. 2 Determine the strategic complexities associated with operating in a global environment.
Unit 18: Unit code Global Business Environment M/508/0530 Unit level 5 Credit value 15 Introduction The aim of this unit is to explore the wider position some organisations have in the global environment.
More informationManagement and Human Resources
School of Management Distance Learning Courses in Management and Human Resources www.le.ac.uk/management 2 UNIVERSITY OF LEICESTER SCHOOL OF MANAGEMENT 3 Why Study at the School of Management 4 Distance
More informationLevel 3 Diploma in Management. Qualification Specification
Qualification Specification ProQual 2017 Contents Page Introduction 3 Qualification profile 3 Qualification structure 4 Centre requirements 6 Support for candidates 6 Assessment 7 Internal quality assurance
More informationLEVEL 4. Foundation Diploma in Purchasing and Supply. Senior Assessor s Report. Nov Measuring Purchasing Performance L4-03
Foundation Diploma in Purchasing and Supply Measuring Purchasing Performance L4-03 LEVEL 4 Senior Assessor s Report Nov 2008 L4-03/SA report/nov 2008 1 INFORMATION FOR CANDIDATES The senior assessor s
More informationHEALTH & SOCIAL CARE
VOCATIONAL WJEC Level 1 / Level 2 Vocational Award in HEALTH & SOCIAL CARE REGULATED BY OFQUAL SAMPLE ASSESSMENT MATERIALS - INTERNAL Teaching from 2017 For award from 2019 This Ofqual regulated qualification
More informationPOSITION DESCRIPTION Head of School ECG College
POSITION DESCRIPTION Head of School ECG College EMPLOYEE DEPARTMENT REPORTS TO APPROVED BY ECG College Chief Executive Officer Chief Executive Officer DATE 29 th March 2016 POSITION OBJECTIVE The Head
More informationPearson BTEC Level 3 Certificate in Understanding Sports Performance
Pearson BTEC Level 3 Certificate in Understanding Sports Performance Specification BTEC Specialist qualification First teaching July 2014 Issue 2: June 2016 Edexcel, BTEC and LCCI qualifications Edexcel,
More informationBH2212 THEORIES AND PRACTICE OF HUMAN RESOURCE MANAGEMENT
Module Number: Module Title: BH2212 Theories and Practice of Human Resource Management Number of Aston Credits: 20 Total Number of ECTS Credits: 10 (European Credit Transfer) Staff Member Responsible for
More informationCONFLICT OF INTEREST POLICY (ASSESSMENTS)
CONFLICT OF INTEREST POLICY (ASSESSMENTS) Author: Jenny Stalker Date: March 2015 Review Date: March 2018 Equality Impact Assessment Date: March 2015 Conflict of Interest Policy/QLS/March 2015/controlled/Review
More informationQUALIFICATION HANDBOOK
QUALIFICATION HANDBOOK Level 4 NVQ Diploma in Spectator Safety Management (6852-04) October 2011 Version 1.0 Qualification at a glance Subject area City & Guilds number 6852 Spectator Safety Age group
More informationSemester: One. Environment Study Hours: 52 contact/ 148 independent BSU Credits: 20 ECTS: 10
BATH SPA UNIVERSITY Erasmus, exchange & study abroad MODULE CATALOGUE Business and management: semester 1 Modules at Bath Spa University are usually worth either 10, 20 or 40 credits. If you are using
More informationCIM Marketing Leadership Programme. Level 7 A smart and flexible qualification
CIM Marketing Leadership Programme Level 7 A smart and flexible qualification 2 About CIM CIM is an Ofqual regulated qualifications provider and is accredited by the European Marketing Confederation. We
More informationCosmetics and Fragrance Marketing and Management
Cosmetics and Fragrance Marketing and Management NYSED: 22600 HEGIS: 1099 The 39-credit, part-time program in Cosmetics and Fragrance Marketing and Management is recognized as a think tank for training
More informationPOLICY FRAMEWORK. Contents
POLICY FRAMEWORK Document ID Related Documents Policy Framework Policy Template Date 4 November 2016 Date of Next Review 4 November 2018 Authorised by Director of Accreditation, Compliance and Quality
More informationSyllabus code 0450 For examination in June and November 2013
www.xtremepapers.com Syllabus Cambridge IGCSE Business Studies Cambridge International Certificate* Syllabus code 0450 For examination in June and November 2013 *This syllabus is accredited for use in
More informationStone Craft. Level 4 L Module Descriptor
The Further Education and Training Awards Council (FETAC) was set up as a statutory body on 11 June 2001 by the Minister for Education and Science. Under the Qualifications (Education & Training) Act,
More informationRole Type Pay Band Location Duration Reports to:
Role Title Head of Marketing, Korea Role Information Role Type Pay Band Location Duration Reports to: Communications PB 7/F Seoul, Korea Indefinite Regional Senior Marketing Manager English / Director
More informationWealth Management. The London Institute of Banking & Finance is a registered charity, incorporated by Royal Charter.
Wealth Management The London Institute of Banking & Finance is a registered charity, incorporated by Royal Charter. The London Institute of Banking & Finance MODULE SPECIFICATION 1. Title Wealth Management
More informationInterim Head of Internal Communications (Fixed Term)
About The Job. Department of Corporate Affairs Professional Services Interim Head of Internal Communications (Fixed Term) Pursue the extraordinary Overview About the Department Corporate Affairs is a key
More informationWork-ready skills in Marketing
Work-ready skills in Marketing A guide for centres We believe in learning At the core of everything we do is the desire to make a measurable impact on improving people s lives through learning. Pearson
More informationBUSINESS MANAGEMENT. Victorian Certificate of Education STUDY DESIGN. Accreditation Period
Accreditation Period 2017 2021 Victorian Certificate of Education BUSINESS MANAGEMENT STUDY DESIGN www.vcaa.vic.edu.au VICTORIAN CURRICULUM AND ASSESSMENT AUTHORITY Authorised and published by the Victorian
More informationDriving Innovation is a 15-credit elective module which sits within the suite of Level 6 modules.
Module Specification: Driving Innovation Driving Innovation is a 15-credit elective module which sits within the suite of Level 6 modules. To gain the CIM Level 6 Diploma in Professional Marketing a pass
More informationRecognition of Prior Learning (RPL) for BSB42015 Certificate IV in Leadership and Management
w: www.plentytraining.edu.au e: RPL@plenty.edu.au t: 1800 786 651 p: PO Box 258, Varsity Lakes, QLD, 4227 Recognition of Prior Learning (RPL) for BSB42015 Certificate IV in Leadership and Management Complete
More informationBerlin Berlin Lisbon (HRM or Marketing Focus)
Berlin Berlin Lisbon (HRM or Marketing Focus) Semester 1: SRH Hochschule Berlin Name of Module Credits Self- M1 Leadership and Global Strategic 5 75 50 Management M5 Risk Management in Value Creation 5
More informationThe Sector Skills Council for the Financial Services Industry. National Occupational Standards. Risk Management for the Financial Sector
The Sector Skills Council for the Financial Services Industry National Occupational Standards Risk Management for the Financial Sector Final version approved April 2009 IMPORTANT NOTES These National Occupational
More informationContents. Executive Summary. 1 Overview of the new QP. 2 Pre-entry Education. 3 Professional Programme. 4 Practical Experience
Contents Executive Summary Overview of the new QP Pre-entry Education Professional Programme 4 Practical Experience 5 Transitional Arrangements 6 Responses to the Consultation Paper 7 Enquiries 4 6 0 7
More informationSpecification. Edexcel NVQ qualification. Edexcel Level 7 NVQ Diploma in Management (QCF)
Specification Edexcel NVQ qualification Edexcel Level 7 NVQ Diploma in Management (QCF) For first registration August 2010 Edexcel, a Pearson company, is the UK s largest awarding organisation offering
More informationCIM Digital Diploma in Professional Marketing. Level 6 (Intermediate) A smart and flexible qualification
CIM Digital Diploma in Professional Marketing Level 6 (Intermediate) A smart and flexible qualification About CIM CIM is an Ofqual regulated provider and our qualifications are also accredited by the European
More informationHigher National Unit specification. General information for centres. Unit code: F6JJ 34. Unit purpose:
Higher National Unit specification General information for centres Unit title: Building an e-business Unit code: F6JJ 34 Unit purpose: This Unit is designed to provide candidates with an understanding
More informationStudy Abroad Programme
MODULE SPECIFICATION UNDERGRADUATE PROGRAMMES KEY FACTS Module name Module code School Department or equivalent Introduction to Business Law BS1106 Cass Business School UG Programme UK credits 15 ECTS
More informationLevel 7 Strategic Management and Leadership (QCF)
Centre Assessment Guidance for Level 7 Strategic Management and Leadership (QCF) Version 2 Contents Page Introduction 3 About these qualifications Titles and qualifications reference numbers 3 Accreditation
More informationManagement and key people development. In partnership with. ILM Level QUALIFICATIONS. Certificate and Diploma in Leadership and Management
Management and key people development In partnership with ILM Level 7 QUALIFICATIONS Certificate and Diploma in Leadership and Management ILM Level 7 QUALIFICATIONS Certificate and Diploma in Leadership
More information29/09/ Analyzing Consumer Markets. Chapter Questions. Consumer Behavior
1 6 Analyzing Consumer Markets Chapter Questions How do consumer characteristics influence buying behavior? What major psychological processes influence consumer responses to the marketing program? How
More informationICA INTERNATIONAL DIPLOMA IN GOVERNANCE, RISK & COMPLIANCE. Leading Excellence in Banking. Wilmington Risk & Compliance
ICA INTERNATIONAL DIPLOMA IN GOVERNANCE, RISK & COMPLIANCE Leading Excellence in Banking Wilmington Risk & Compliance Global Reach BIBF plays a vital role in the training and development of human capital
More informationMSc Transport Management
School of Business, And Finance MSc Transport PROGRAMME DOCUMENT VERSION 1.0 CODE MTM 1.0 May 2012 University of Technology, Mauritius La Tour Koenig, Pointe aux Sables, Mauritius Tel: (230) 207 5250 Fax:
More informationPearson BTEC Level 1 Certificate in Business Administration
Pearson BTEC Level 1 Certificate in Business Administration Specification Combined (Competence and Knowledge) qualification First registration September 2014 Issue 2 Edexcel, BTEC and LCCI qualifications
More informationMarketing is a 15-credit mandatory module which sits within the suite of Level 4 modules.
Module Specification: Marketing Marketing is a 15-credit mandatory module which sits within the suite of Level 4 modules. To gain the CIM Level 4 Certificate in Professional Marketing, a pass in BOTH mandatory
More informationA Guide to End-point Assessment: Customer Service Practitioner Apprenticeship Standard
A Guide to End-point Assessment: Customer Service Practitioner Apprenticeship Standard Version 2 Contents 1. Introduction... 3 2. Purpose... 4 3. Entry requirements... 4 4. Duration... 4 5. Summary of
More informationLearningZone Mapping Against ILM Level 7 NVQ Diploma in Strategic Management and Leadership
LearningZone Mapping Against ILM Level 7 NVQ Diploma in Strategic Management and Leadership ILM Learning Zone Mapping Level 7 NVQ Diploma in Strategic Management and Leadership 1 of 23 Develop a Strategic
More informationBIIAB Level 5 Diploma in Management and Leadership (QCF)
Qualification handbook for BIIAB Level 5 Diploma in Management and Leadership (QCF) QN 601/6773/7 Version 1 BIIAB September 2015 Table of Contents 1. About the BIIAB Level 5 Diploma in Management and Leadership
More informationUpon leaving the programme you can expect one of the following awards, depending on your level of achievement as outlined below:
PROGRAMME SPECIFICATION POSTGRADUATE PROGRAMMES KEY FACTS Programme name Financial Economics Award MSc School School of Arts and Social Sciences Department or equivalent Department of Economics Programme
More informationCourse Outline. Code: MGT326 Title: Supply Chain Strategy and Design
Faculty of Arts, Business and Law School of Business Teaching Session: Semester 2 Year: 2017 Course Coordinator: Joshua McLucas Email: jmclucas@usc.edu.au Course Outline Code: MGT326 Title: Supply Chain
More informationMarketing Management. PhiLip. Kevin Lane. Mairead. MalcoLm. forben. Prentice Hall PEARSON
PhiLip Kevin Lane Mairead MalcoLm forben Marketing Management PEARSON Prentice Hall Harlow, England London New York Boston San Francisco Toronto Sydney Singapore Hong Kon Tokyo Seoul Taipei New Delhi Cape
More informationAdvanced Performance Management (P5)
Advanced Performance Management (P5) This syllabus and study guide is designed to help with planning study and to provide detailed information on what could be assessed in any examination session. THE
More informationOnline Graduate Certificate in Human Resource Management
Online Graduate Certificate in Human Resource Management Enhance your career and understanding of HR practice 1 Focus on applicable workplace principles A hands-on approach allows you to apply new knowledge
More informationILM LEVEL 5 DIPLOMA IN LEADERSHIP & MANAGEMENT
ILM LEVEL 5 DIPLOMA IN LEADERSHIP & MANAGEMENT All new possibilities to expand your horizons. Malta Qualifications Framework Level 5 What is ILM? The Institute of Leadership & Management (ILM) is the UK
More informationMBA II Semester III Integrated Marketing Communication (IMC)
MBA II Semester III Integrated Marketing Communication (IMC) 1. Objectives: The objectives of this course are: 1) To familiarize the students with concepts and practices in marketing communication. 2)
More informationJob Description. Job title: Programme Manager Executive MSc in Social Business
Job Description This form summarises the purpose of the job and lists its key tasks. It is not a definitive list of all the tasks to be undertaken as those can be varied from time to time at the discretion
More informationDigital marketing is a 15-credit elective module which sits within the suite of Level 4 modules.
Module Specification: Digital Marketing Digital marketing is a 15-credit elective module which sits within the suite of Level 4 modules. To gain the CIM Level 4 Certificate in Professional Marketing learners
More informationQUALIFICATION AND COURSE CATALOGUE CIPD
QUALIFICATION AND COURSE CATALOGUE CIPD CIPD CATEGORIES Click on a category to view course titles CIPD Advanced Awards in HR CIPD Intermediate Awards in HR CIPD Intermediate Awards in L&D CIPD Foundation
More informationOperating Manual. Coach Development, Training and Evaluation Program Standards and Planning
Coach Development, Training and Evaluation Program Standards and Planning Coaching Association of Canada and Water Polo Canada 2009 Page 1 Coaching Association of Canada and Water Polo Canada 2009 Page
More informationSocial Workers PLACEMENT Registration
STANDARDS OF PROFICIENCY AND PRACTICE Social Workers PLACEMENT Registration FOR ADMISSION INTO MEMBERSHIP OF; Institute of Social Work of Nigeria (Established under CAP 59 OF 1990) As stipulated on ISOWN
More informationSMALL HEATH LEADERSHIP ACADEMY
SMALL HEATH LEADERSHIP ACADEMY Nurturing Today s Young People, Inspiring Tomorrow s Leaders JOB DESCRIPTION Job Title: Vice Principal Standards and Performance Reports to: Principal Scale: L23 L27 Staff
More informationThe Henley Flexible Executive MBA
The Henley Flexible Executive MBA Module Descriptions www.henleybusinessschool.de Are you an experienced manager in Germany? Looking to accelerate your career as an outstanding and responsible leader?
More informationOpen University of Mauritius
Open University of Mauritius BSc (Hons) Management Top Up Programme [OUbs006] 1. Rationale Management is one of the fields which is innovating rapidly, whereby employees, employers or those aspiring to
More informationRMIT Diversity and Inclusion. Gender equality ACTION PLAN
Gender equality ACTION PLAN Introduction RMIT is a dynamic institution, known for its innovation, creativity and relevance to contemporary society. The University s mission is to create transformative
More information