A Marketing Research Conference organised by the University of Edinburgh Business School. Call for Papers

Transcription

1 A Marketing Research Conference organised by the University of Edinburgh Business School Call for Papers Conference Theme Marketing research is currently undergoing a transformative period that presents many challenges for scholars conducting research in its constituent fields. The discipline constantly expands its borders in new thematic areas and methodological approaches. This Conference seeks to bring scholars and PhD students together in order to reflect on the recent advances in Marketing research. The main objective of the Conference focuses around the exploration of current and future challenges for both PhD students and established researchers in Marketing. The Conference aims to investigate appropriate approaches in addressing these challenges by creating an environment in which delegates will be encouraged to reflect on existing research, to discuss current conceptual and methodological debates and to contemplate on future directions in Marketing Research. Researchers are invited to share and build on their research experiences, to embrace innovative conceptualisations and methodological approaches, to benefit from their interaction with scholars of similar research interests and to enlarge their network with the prospect of future collaborations. The Conference will provide a unique opportunity for doctoral students to further develop their research ideas, to receive concrete feedback on their individual current research projects as well as ideas and guidance for their future research agenda and finally, to broaden their professional networks. The format of the Conference will facilitate a constructive and supportive discussion among the doctoral students and the participating faculty. [1]

2 Although papers from all research strands are welcome, the conference will mainly focus on three themes: 1. Consumer Behaviour - Papers under this theme can include but are not limited to: - Cross-cultural consumer behaviour - Goal pursuit and goal satisfaction through consumption - Green and ethical consumption - Life roles and their role in consumers behaviour - Luxury consumption - Self-identity and consumption Keynote Speaker: Professor Margaret Hogg (Lancaster University) 2. Services Marketing - Papers under this theme can include but are not limited to: - Services branding - Service loyalty - Customer Relationship Management - Services Positioning - Service quality and customer satisfaction - Service process - Service encounters and service experience Keynote Speaker: Professor Audrey Gilmore (University of Ulster) 3. Branding - Papers under this theme can include but are not limited to: - Brand equity - Brand image, perceptions and attitudes - Brand personality - Consumer-Brand relationships - Brand communities - Branding strategies - Place/destination branding Keynote Speaker: Professor George Christodoulides (Birkbeck, University of London) [2]

3 Submission Guidelines Extended abstract submission Scholars and PhD students are invited to submit an abstract of no more than 1500 words. A Times New Roman 12-point font size should be used for the main text, a 14-point size should be used for Headings and an 11-point font for references, tables and appendices. The document should include the title of the paper, the name(s), title(s) and institution(s) of the author(s), a brief biography of the author(s) (up to 50 words), the related main track in which the paper is presented (Consumer Behaviour, Branding or Services Marketing) and the extended abstract. The extended abstract should position the article in the existing literature, explain the research design and methodology, present the empirical results (if applicable) and the main contributions. Submission process Submissions should be sent by July 29 th to Ms Maria Karampela (M.Karampela@sms.ed.ac.uk) or Ms Vandana Pareek (V.Pareek@sms.ed.ac.uk). Registration Process Early Bird Registration There are no registration fees for the conference; however, since this is a competitive event and seating is limited, early registration is highly recommended in order to avoid disappointment. As this is an event that actively seeks to bring together Marketing PhD students across Scotland and the UK, those currently studying and living outside Edinburgh city will be able to benefit from a limited number of bursaries towards their travel expenses. Only PhD students that will submit their papers for presentation to the Conference and will register their participation by August 14 th will be considered for these bursaries. Please register for the event through the registration form in the following website: Late Registration The final deadline for registering is September 9 th. [3]

4 Key Dates July 29 th August 9 th August 14 th September 9 th September 19th-20th Deadline for extended abstract submission Notification of abstract acceptance Early Bird registration deadline Late registration deadline The Conference Best Paper Award All participants in the Conference are eligible for the Best Paper Award. There is no separate application process for this award. All accepted submissions to the Conference are automatically entered into the competition. The criteria used in evaluating the submissions include: (a) originality and theoretical foundations of the work; (b) rigor and soundness of the proposed methodology; and (c) potential contribution and impact of the proposed work to advancing the field. Special Sessions & Events Issues & Challenges of Publishing in Marketing Journals A special session on issues related with publishing in major Marketing academic journals will take place during the Conference. Dr Cleopatra Veloutsou (University of Glasgow) will be the speaker for this session. Cleopatra has published over 30 articles in various academic journals and she is also on the editorial board of the European Journal of Marketing, the Journal of Brand Management, the Journal of Financial Services Marketing and the Global Business and Economic Review, while she has guest edited issues of the Journal of Business Research, the Journal of Brand Management and the European Journal of Marketing. Her experience as both an active researcher and as member of various editorial boards will largely benefit conference participants, who will be able to gain a deeper understanding of major issues and challenges when publishing in marketing journals. No additional registration is needed for attending this session. [4]

5 Doctoral Workshop: How to change the world (well a bit!): Results, Analysis & Conclusions Marketing PhD students will have the chance to attend a highly interactive workshop on PhD thesis writing. PhD research represents an enormous amount of time and effort and PhD students want to ensure that their written document accurately reflects the substance and import of their research. This 3-hour workshop will address how to report findings/results, what they mean (analysis/discussion) and a summary of what the thesis contributes (conclusions) confidently, clearly and persuasively. Issues covered will include the structure of a Results section, the presentation of tables and graphics, relevant academic register and language in Results and Analysis chapters, and how to write an effective Conclusion chapter. Participants should bring with them a hard copy of a draft of the (expected) conclusion to their thesis of approximately words, double spaced, for use in class. The workshop will be run by Mrs Sue Hancock, a CELTA qualified teacher of English as a second/foreign language. Over the last 10 years Sue has developed a specialism in academic business writing. Her teaching experience, in the UK and abroad, is mainly in the field of higher education, helping academic staff and postgraduate students deliver professional academic writing in order to improve their chances of examination success and publication in a competitive market. Her style of teaching is experiential and interactive. Participants should therefore be prepared to take an active part in proceedings; correct answers to questions are not required just a willingness to have a go. Sue also undertakes corporate commissions and provides proof reading/editing services. Only 20 places are available for this workshop. Those interested should register for this through the registration form. Additional Information All accepted papers will be published in the conference proceedings. More information about the Conference in general can be accessed here: [5]

6 Conference Organizers The conference is organized and supported by the University of Edinburgh Business School. Organising Committee: - Ms Maria Karampela (M.Karampela@sms.ed.ac.uk) - Ms Vandana Pareek (V.Pareek@sms.ed.ac.uk) Academic Advisors - Professor Stephanie O Donohoe - Dr Essam Ibrahim [6]

7 Keynote speakers Professor Margaret Hogg (Lancaster University) Prof Hogg s research interests lie in the field of Consumer Behaviour and specifically on the relationship between identity, self and consumption. Her research topics include: Consumption and the undesired self, Empty nest women, The relationship between mixed emotions and approach and avoidance conflicts in consumer behaviour, Disadvantaged and vulnerable consumers, etc. She has published academic papers in many journals, such as the European Journal of Marketing, Journal of Marketing Management, Journal of Business Research, Consumption, Markets and Culture, etc. Professor George Christodoulides (Birkbeck, University of London) Prof Christodoulides s research interests lie in brand management & digital marketing/ marketing communications, consumer-based brand equity conceptualisation and measurement and the impact of mobile, interactive, and social media on consumer-brand relationships. His research has appeared in European Journal of Marketing, Industrial Marketing Management, Journal of Advertising Research, Journal of Marketing Management and Marketing Theory. George also serves on the editorial boards of the Journal of Advertising Research, the Journal of Business Research and International Journal of Advertising. Professor Audrey Gilmore (University of Ulster) Prof Gilmore s research interests are in service marketing and management, SME marketing, competencies and networking and qualitative research methodologies. She has published in a variety of international journals on these themes. She is on the review boards of leading academic journals in the UK, Europe, and USA. Currently she is the Ireland Regional Chair and Special Interest Group Representative on the Academy of Marketing Executive Committee. Dr Cleopatra Veloutsou (University of Glasgow) Dr Veloutsou s primary research interest is on Brand Management & Marketing Organisation, focusing mostly in the Brand Management structure and the brand support. Cleopatra has published over 30 articles in various journals, including the International Journal of Advertising, the European Journal of Marketing, the Journal of Business Research, the Journal of Marketing Management, the Journal of Product and Brand Management and the Journal of Services Marketing. [7]