INTERNET BANKING & CUSTOMER RETENTION-A STUDY ON THE IMPACT OF INTERNET BANKING ON CUSTOMER RETENTION OF HDFC BANK

Size: px
Start display at page:

Download "INTERNET BANKING & CUSTOMER RETENTION-A STUDY ON THE IMPACT OF INTERNET BANKING ON CUSTOMER RETENTION OF HDFC BANK"

Transcription

1 ITERET BAKIG & CUSTOMER RETETIO-A STUDY O THE IMPACT OF ITERET BAKIG O CUSTOMER RETETIO OF HDFC BAK GAURAG TRIVEDI*; RICHARD REMEDIOS** *SEIOR LECTURER S.V.E.T COMMERCE & BBA COLLEGE JAMAGAR **PRICIPAL S.V.E.T COMMERCE & BBA COLLEGE JAMAGAR ABSTRACT The key purpose of the study is to find out the impact of internet banking to retain customers in the context of HDFC Bank LTD, Joggers Park branch, Jamnagar. There are some key factors that have an important impact on customer retention in the internet banking. The main findings of the study will indicate that the factors, which are Service Quality, Responsiveness, Security and Privacy, Assurance, and Reliability, have impacts on customer retention in terms of Internet Banking of HDFC Bank LTD, Joggers Park branch, Jamnagar. In the study, the factors are being treated as the Independent variables and Customer Retention as the Dependent variable. It will be a causal study aimed to measure that, the existence of or a change in Independent variables causes or leads to a change in the Dependent variable. This study is based on the primary data to understand the level of Service Quality, Responsiveness, Security & Privacy, Assurance, and Reliability and their impact on the retention of customers in the context of internet banking of HDFC Bank LTD, Joggers Park branch, Jamnagar. The information for this research have been gathered by a questionnaire survey among the customers of HDFC Bank LTD, Joggers Park branch, Jamnagar. We have distributed questionnaires among respondents, who are the clients of HDFC Bank LTD, Joggers Park branch, Jamnagar and use their internet banking service. A random sampling technique was adopted to do the survey. After analysis, we got significant results of both the dependent and independent variables. From this, now we can get a clear idea that how internet banking impacts on customer retention. KEYWORDS: Internet, Banking, Responsiveness, Retention, Questionnaire, Independent.. Introduction of the study: For last few years, internet banking is a very common service that is provided by most of the commercial banks in India. HDFC Bank Ltd. is one of them. ow internet banking is a very popular form of transaction among peoples. In this research study the researcher conducted a research on A causal study on the influence of Internet Banking in Customer retention in the context of HDFC Bank LTD, Joggers Park branch, Jamnagar.. The main objective of this research is to identify the key factors that influence the internet banking and helps to retain 28

2 customers of HDFC Bank LTD, Joggers Park branch, Jamnagar. By this research we will able to know that which factors and how they influence internet banking of HDFC Bank LTD, Joggers Park branch, Jamnagar to retain customer..2 Statement of the Problem: By this study, researchers will investigate the impact of Internet Banking on customer retention. HDC Bank Ltd. is a well-established Bank over the last few years, but due to rise in customer complaints and customers preferring- banking services of other banks, it has come to the light that their Internet banking service quality is not one of the best compared to their other banking services. So, in this research we shall find the factors (that they need to look at or do further research) of Internet Banking that can help them to improve service quality and retain customers..3 Purpose of the Study: The purpose of this study is to find out the factors of internet banking that can impact to retaining customer in the context of HDFC Bank Ltd. It will help the researchers to look into the overall condition of internet banking service of HDFC Bank Ltd..4 Objective of the study: To understand the internet banking system of Mutual Trust Bank Ltd To identify the problems of internet banking system of Mutual Trust Bank Ltd. To find out the problem of client and employees to changes in internet banking of HDFC Bank Ltd. To identify the problem in operation of internet banking in the banks website. To know the terms, rules and condition of internet banking given by HDFC Bank Ltd. to their clients. To provide suggestions for the improvement of the internet banking system of the bank..5 Methodology of the study: We have got all the relevant information from my working experience in HDFC Bank, their Annual report, various brochures, HDFC Bank web site. There are two sources from which we have collected data, primary source and secondary source. Primary Data:. The information, which is gathered from MTBL while I worked with them. 2. Personal observation. 3. Face to face conversation with the officers. 4. Face to face conversation with the clients. 5. Working at different desks of the bank. 29

3 Secondary data: Data gathered within the organization itself. Data gathered from Texts Internet sources. General reports. Annual reports. Official documents.6 Limitations of the study: There were some limitations of doing the study: Due to the time constraint, the data has only been collected from the clients of HDFC Bank Ltd. Jamnagar branch only, which may fail to represent the factual scenario of the relationship between measurable variables. We faced some limitations to collect some information about internet banking of HDFC Bank as these were not so available for the general peoples. Respondents were too busy to read the questions properly and tick the answer just for the sake of completing the survey quickly. So there is no guarantee that the data collected is 00% correct and hence while analyzing the researcher has considered level of significance. Time constraint was also one of the factors that curtailed the scope of the study..7 Conceptual Frame Work: Service Quality Responsiveness Privacy and Security Customer Retention Assurance Dependent variable Reliability Independent variable 220

4 .8 Research Questions:. Does Service Quality affect Customer retention in context of HDFC Bank? 2. Does Responsiveness affect Customer retention in context of HDFC Bank? 3. Does security and Privacy affect Customer retention in context of HDFC Bank? 4. Does Assurance affect Customer retention in context of HDFC Bank? 5. Does Reliability affect Customer retention in context of HDFC Bank?.9 Hypothesis:. Service Quality affects Customer retention in context of HDFC Bank. 2. Responsiveness affects Customer retention in context of HDFC Bank. 3. Privacy and Security affects Customer retention in context of HDFC Bank. 4. Assurance affects Customer retention in context of HDFC bank. 5. Reliability affects Customer retention in context of HDFC bank..0 Research Design: As shown in the diagram of the conceptual framework of the research there are five independent variables and one dependent variable. The conceptual framework also shows that there is a direct relationship between the Independent variables and the dependent variable. It is very important to explore the type & intensity of this relationship so that the earlier mentioned purpose of the study can be met. The study will enable the bank to understand the factors of internet banking which actually helps to improve the Customer retention. Thus they can plan for their future plan of action or strategies and try to provide a good internet banking service to retain more customers.. Sampling Method: The sampling methods that have been adopted for the research is as follows: Sampling Technique: A systematic random sampling method has been used where every 3rd customer arriving in the branch will be contacted. Among those whoever fall under the criteria of holding an account and use internet banking for more than a year & visiting the branch at least once every two weeks will be interviewed. Sample Size: clients were interviewed who are using internet banking of HDFC Bank. So the sample size is..2 Data Analysis: For data analysis purpose, SPSS software have used as it provides in-depth investigation in data analysis and visualization. Reliability analysis, regression analysis and co-relation analysis have used to analysis of the data. Stepwise regression analysis can be carried out to test hypotheses to find which independent variable(s) individually and collectively provide a 22

5 meaningful contribution towards the explanation of the dependent variable noted that if an investigator wishes to determine whether some conceptually newer measures add anything to the depending variable. MS Excel has also used to carry out calculations in some cases. The researchers have investigated Internet banking Factors impact in Customer retention of HDFC Bank, Joggers Park, Jamnagar. Frequency Table: The sample size of the research consists of 20 male and 0 female respondents. 66.7% of male and 33.3% of female customers participates in this survey which is shown at below. Among the responding 0 customers age was between 5-25 years, customers age was between years, 6 customers age was between years and 3 customers age was between 46 and above which is shown below. There are three occupation ranges in the survey. There were 9 respondents, who are service holders which is 63.3%, 4 are businessman which is 3.3% and 7 who are student with 23.3%. Statistics Age Gender Occupation Valid missing Age Frequency Percent Valid Percent Cumulative Percent valid to above

6 Gender Frequency Percent Valid Percent Cumulative Percent Valid Male Female Occupation Frequency Percent Valid Percent Cumulative Percent Valid Service Business Student Reliability Analysis: % Scale: All Variable Case Processing summary Case valid Excuded Service Quality and Customer Retention: Reliablity Statistic Cronbach s Alpha of Item Interpretation: Here the alpha value is 0.896, which is more then 0.5. So, the question is clear to the audience. 223

7 Responsiveness and Customer Retention: Cronbach s Alpha of Item Interpretation: Here the alpha value is 0.883, which is more then 0.5. So, the question is clear to the audience. Security & Privacy and Customer Retention: Cronbach s Alpha of Item Interpretation: Here the alpha value is 0.839, which is more then 0.5. So, the question is clear to the audience. Assurance and Customer Retention: Cronbach s Alpha of Item Interpretation: Here the alpha value is 0.825, which is more then 0.5. So, the question is clear to the audience. Reliability and Customer Retention: Cronbach s Alpha of Item Interpretation: Here the alpha value is 0.825, which is more then 0.5. So, the question is clear to the audience. 224

8 Regression Analysis: Service Quality and Customer Retention: Variables Entered/Removed Variable Method Variables Entered Removed Service Quality a. Enter a. All requested variables entered. b. Dependent Variable:Customer Retention Summary R R Square Adjusted R Square Std.Error of the estimate.826 a Sum of Squares a. Predictors:(Constants).Service Quality AOVA b df Mean Square F Regression Residual a. Predictors:(Constants).Service Quality b. Dependent Variable:Customer Retention a Coefficients a Unstandardized Standardized t B Std.Error Beta (Constant) Service Quality a. Dependent Variable:Customer Retention 225

9 Interpretation: Here the value of 2 is.682 means 68.2%. That mean the effect of service quality on customer retention is 68.2%. Responsiveness and Customer Retention: Variables Entered/Removed b Variables Entered Variable Removed Method Reponsiveness a. Enter a. All requested variables entered. b. Dependent Variable: Customer Retention Summary Adjusted R R Square R Square Std.Error of the estimate.82 a a. Predictors:(Constants).Responsiveness Sum of Squares df AOVA b Mean Square F Regression Residual a. Predictors:(Constants). Responsiveness b. Dependent Variable: Customer Retention a 226

10 Coefficients a Unstandardized Standardized t B Std.Error Beta (Constant) Responsiveness a. Dependent Variable:Customer Retention Interpretation: Here the effect of responsiveness on customer retention is 67.5%. Security & Privacy and Customer Retention: Variables Entered/Removed b Variables Entered Variable Removed Method Privacy and Security a. Enter a. All requested variables entered. b. Dependent Variable:Customer Retention Summary Adjusted R R Square R Square Std.Error of the estimate.749 a a.predictors:(constants).privacy and Security 227

11 Sum of Squares df AOVA b Mean Square F Regression Residual a a. Predictors:(Constants). Privacy and Security b. Dependent Variable:Customer Retention Coefficients a Unstandardized Standardized t B Std.Error Beta (Constant) Privacy and Security a. Dependent Variable: Customer Retention.00 Interpretation: Here the value of 2 is.560. That s mean the effect of privacy and security on customer retention is 56%. Assurance and Customer Retention: Variables Entered/Removed b Variables Entered Variable Removed Method Assurance a. Enter a. All requested variables entered. b. Dependent Variable:Customer Retention 228

12 Summary Adjusted R R Square R Square Std.Error of the estimate.707 a a. Predictors:(Constants). Assurance Sum of Squares df AOVA b Mean Square F Regression Residual a. Predictors:(Constants). Assurance b. Dependent Variable:Customer Retention a Coefficients a Unstandardized Standardized t B Std.Error Beta (Constant) Assurance a. Dependent Variable:Customer Retention Interpretation: Here the value of 2 is.500. That means the effect of assurance on customer retention is 50%. 229

13 Reliability and Customer Retention: Variables Entered/Removed b Variables Entered Variable Removed Method Reliability a. Enter a. All requested variables entered. b. Dependent Variable:Customer Retention Summary Adjusted R R Square R Square Std.Error of the estimate.762 a a. Predictors: (Constants). Reliability Sum of Squares df AOVA b Mean Square F Regression Residual a. Predictors: (Constants). Reliability b.dependent Variable: Customer Retention a Coefficients a Unstandardized Standardized T B Std.Error Beta (Constant) Reliability a.dependent Variable:Customer Retention 2

14 Interpretation: The effect of reliability on customer retention is 58.%. Correlation analysis: Correlation analysis was conducted on all variables to explore the relationship between variables. The bivariate correlation procedure was subject to a two tailed of statistical significance at two different levels highly significant (p<.0) and significant (p<.05). 0.0 to 0.2 Very weak,negligible 0.2 to 0.4 Weak,low 0.4 to 0.7 Moderate 0.7 to 0.9 Strong,high,marked 0.9 to.0 Very strong, very high Hypothesis testing: Ho: null hypothesis = no relationship Ha: alternative hypothesis = relationship Relationship between Service Quality and Customer Retention: Correlations Customer Retention Customer Retention Pearson Corelation Service Quality.826** Service Quality Pearson Corelation.826** **. Correlation is significant at the 0.0 level (2-tailed). Interpretation: At 5% level of significance we cannot accept the null hypothesis as T value don t falls in (-2.02 to +2.02) and accept alternative hypothesis. So, according to the Pearson correlation test there is a relationship between service quality and customer retention, which is moderately significant. 23

15 Relationship between Responsiveness and Customer Retention: Customer Retention Pearson Corelation Correlations Customer Retention Responsiveness.82** Responsiveness Pearson Corelation.82** **. Correlation is significant at the 0.0 level (2-tailed) Interpretation: There is a moderately significant relationship between responsiveness and customer retention. Relationship between Security & Privacy with Customer Retention: Customer Retention Pearson Corelation Correlations Customer Retention Privacy and Security.749** Privacy and Security Pearson Corelation.749** **. Correlation is significant at the 0.0 level (2-tailed) Interpretation: According to the Pearson correlation test there is a relationship between security & privacy with customer retention, which is moderately significant. 232

16 Relationship between Assurance and Customer Retention: Customer Retention Pearson Corelation Correlations Customer Retention Assurance.707** Assurance Pearson Corelation.707** **. Correlation is significant at the 0.0 level (2-tailed) Interpretation: At 5% level of significance we cannot accept the null hypothesis as T value don t falls in (-2.02 to +2.02) and accept alternative hypothesis. So, there is a relationship between assurance and customer retention. Relationship between Reliability and Customer Retention: Customer Retention Pearson Corelation Correlations Customer Retention Reliability.762** Reliability Pearson Corelation.762** **. Correlation is significant at the 0.0 level (2-tailed) Interpretation: According to the test there is a moderately significant relationship between reliability and customer retention as the T value don t falls in (-2.02 to +2.02) and accept alternative hypothesis..3 Conclusion: The research clearly indicates that internet banking features of HDFC Bank Ltd. Helps to retain customers. If the bank plans to expand the customer base of internet banking they should focus 233

17 more on service quality, responsiveness, privacy & security, assurance and reliability factors of internet banking. Proper web-hosting is required for this. Customers should also be made aware of unethical practices like sniffing, spoofing, phishing and other malicious software which can be used by hackers. Attention should also be given in the encryption of the information which is exchanged between the users and the bank. More ever the bank should be more aware to make their internet banking service more quality full for their customers..4 REFERECES [] Guangying Hua, (April 2009), Internet Banking and Commerce, Journal of internet banking, vol. 4, no. [2] Asli Yuksel Mermod, (April 20), Internet Banking and Commerce, Journal of internet banking, vol. 6, no. [3] Chun Wang and Zheng Wang, (2006:07), The Impact of Internet on Service Quality in the Banking Sector [4] Pandachi K, Seetanah B and Appadu A, A STUDY O THE USE OF ITERET BAKIG AMOG SMEs I MAURITIUS [5] Anesh Maniraj Singh, (2004), Trends in South African Internet Banking, Aslib Proceedings, Vol.56, Iss: 3 pp [6] Blanca Hernández-Ortega, (December 2007), Internet Banking and Commerce, Journal of internet banking, vol. 2, no.3 [7] [8] Annual Report 202 of HDFC Bank Ltd. [9] HDFC Bank Ltd. website [0] 234

Customer satisfaction on e-banking;a study with special reference to mayiladuthurai

Customer satisfaction on e-banking;a study with special reference to mayiladuthurai MPRA Munich Personal RePEc Archive Customer satisfaction on e-banking;a study with special reference to mayiladuthurai J Swaminathan and A. Ananth A.V.C College of Engineering, India August 2010 Online

More information

Questionnaire. (3) (3) Bachelor s degree (3) Clerk (3) Third. (6) Other (specify) (6) Other (specify)

Questionnaire. (3) (3) Bachelor s degree (3) Clerk (3) Third. (6) Other (specify) (6) Other (specify) Questionnaire 1. Age (years) 2. Education 3. Job Level 4.Sex 5. Work Shift (1) Under 25 (1) High school (1) Manager (1) M (1) First (2) 25-35 (2) Some college (2) Supervisor (2) F (2) Second (3) 36-45

More information

The Assessment of the Impact of Related Marketing Tactics on the Customers' Loyalty (Case Study: Mellat Bank, City of Rasht)

The Assessment of the Impact of Related Marketing Tactics on the Customers' Loyalty (Case Study: Mellat Bank, City of Rasht) Technical Journal of Engineering and Applied Sciences Available online at www.tjeas.com 2013 TJEAS Journal-2013-3-24/3590-3594 ISSN 2051-0853 2013 TJEAS The Assessment of the Impact of Related Marketing

More information

CHAPTER V RESULT AND ANALYSIS

CHAPTER V RESULT AND ANALYSIS 39 CHAPTER V RESULT AND ANALYSIS In this chapter author will explain the research findings of the measuring customer loyalty through the role of customer satisfaction and the role of loyalty program quality

More information

E-SERVICE QUALITY EXPERIENCE AND CUSTOMER LOYALTY: AN EMPHASIS OF THE NIGERIA AIRLINE OPERATORS

E-SERVICE QUALITY EXPERIENCE AND CUSTOMER LOYALTY: AN EMPHASIS OF THE NIGERIA AIRLINE OPERATORS European Journal of Business and Social Sciences, Vol. 1, No. 9, pp 118-125, December 2012. URL: http://www.ejbss.com/recent.aspx ISSN: 2235-767X E-SERVICE QUALITY EXPERIENCE AND CUSTOMER LOYALTY: AN EMPHASIS

More information

Professional Ethics and Organizational Productivity for Employee Retention

Professional Ethics and Organizational Productivity for Employee Retention Professional Ethics and Organizational Productivity for Employee Retention Sandhya Kethavath JNTU, India ABSTRACT Values and ethics function as criteria, which govern goals at various levels of organization.

More information

Journal of Asian Business Strategy. Interior Design and its Impact on of Employees' Productivity in Telecom Sector, Pakistan

Journal of Asian Business Strategy. Interior Design and its Impact on of Employees' Productivity in Telecom Sector, Pakistan . Journal of Asian Business Strategy journal homepage: http://aessweb.com/journal-detail.php?id=5006 Interior Design and its Impact on of Employees' Productivity in Telecom Sector, Pakistan Naeem Akhtar

More information

Service Quality and Consumer Behavior on Metered Taxi Services

Service Quality and Consumer Behavior on Metered Taxi Services Service Quality and Consumer Behavior on Metered Taxi Services Nattapong Techarattanased Abstract The purposes of this research are to make comparisons in respect of the behaviors on the use of the services

More information

The Impact of Advertising on Consumer Purchase Decision with Reference to Consumer Durable Goods in Oman

The Impact of Advertising on Consumer Purchase Decision with Reference to Consumer Durable Goods in Oman International Journal of Managerial Studies and Research (IJMSR) Volume 5, Issue 12, December2017, PP 11-19 ISSN 2349-0330 (Print) & ISSN 2349-0349 (Online) http://dx.doi.org/10.20431/2349-0349.0512002

More information

ISSN AnggreinyTatuil, The Impact of Service...

ISSN AnggreinyTatuil, The Impact of Service... THE IMPACT OF SERVICE QUALITY AND TRUST TO CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AT BANK BCA MANADO by: AnggreinyTatuil Faculty of Economics and Business, International Business Administration

More information

SUCCESSFUL ENTREPRENEUR: A DISCRIMINANT ANALYSIS

SUCCESSFUL ENTREPRENEUR: A DISCRIMINANT ANALYSIS SUCCESSFUL ENTREPRENEUR: A DISCRIMINANT ANALYSIS M. B. M. Ismail Department of Management, Faculty of Management and Commerce, South Eastern University of Sri Lanka, Oluvil mbmismail@seu.ac.lk ABSTRACT:

More information

Author please check for any updations

Author please check for any updations The Relationship Between Service Quality and Customer Satisfaction: An Empirical Study of the Indian Banking Industry Sunayna Khurana* In today s intense competitive business world, the customer is educated

More information

CHAPTER-IV DATA ANALYSIS AND INTERPRETATION

CHAPTER-IV DATA ANALYSIS AND INTERPRETATION CHAPTER-IV DATA ANALYSIS AND INTERPRETATION 4.1 Introduction Data analysis is a process of assigning meaning to collected data, analysing significance and determination of findings and conclusions. Data

More information

HR PROFESSIONAL COMPETENCIES A KEY TO HRM INTEGRATION WITH ORGANIZATIONAL OBJECTIVES

HR PROFESSIONAL COMPETENCIES A KEY TO HRM INTEGRATION WITH ORGANIZATIONAL OBJECTIVES International Journal of Human Resource Management and Research (IJHRMR) ISSN (P): 2249-6874; ISSN (E): 2249-7986 Vol. 7, Issue 4, Aug 2017, 15-20 TJPRC Pvt. Ltd. HR PROFESSIONAL COMPETENCIES A KEY TO

More information

Knowledge of Security Protocols and Acceptance of E-commerce

Knowledge of Security Protocols and Acceptance of E-commerce Knowledge of Security Protocols and Acceptance of E-commerce Sumendra Singh, Faculty of Business and IT, Webster University, Thailand. E-mail: singh89sumendra@gmail.com Leslie Klieb, Faculty of Business

More information

An Empirical Investigation of Consumer Experience on Online Purchase Intention Bing-sheng YAN 1,a, Li-hua LI 2,b and Ke XU 3,c,*

An Empirical Investigation of Consumer Experience on Online Purchase Intention Bing-sheng YAN 1,a, Li-hua LI 2,b and Ke XU 3,c,* 2017 4th International Conference on Economics and Management (ICEM 2017) ISBN: 978-1-60595-467-7 An Empirical Investigation of Consumer Experience on Online Purchase Intention Bing-sheng YAN 1,a, Li-hua

More information

Customers perception about value added services rendered by banks

Customers perception about value added services rendered by banks Vol. 7(29), pp. 2845-2851, 7 August, 2013 DOI: 10.5897/AJBM2013.7084 ISSN 1993-8233 2013 Academic Journals http://www.academicjournals.org/ajbm African Journal of Business Management Full Length Research

More information

Customer Satisfaction in Public and Private Banks of Pakistan: An Empirical Evidence from Lahore City

Customer Satisfaction in Public and Private Banks of Pakistan: An Empirical Evidence from Lahore City Customer Satisfaction in Public and Private Banks of Pakistan: An Empirical Evidence from Lahore City Jahanzaib M.Phil Scholar at National College of Business Administration & Economics, Lahore, Pakistan

More information

AMB201: MARKETING & AUDIENCE RESEARCH

AMB201: MARKETING & AUDIENCE RESEARCH AMB201: MARKETING & AUDIENCE RESEARCH Assessment 3: Predictors of Online Retail Shopping Student name: Jenny Chan Student number: n8738254 Tutor name: Jay Kim Tutorial time: Friday 2pm-3pm Due Date: 3

More information

A Study on Employee Engagement and its importance for Employee Retention in IT industry in India

A Study on Employee Engagement and its importance for Employee Retention in IT industry in India A Study on Employee Engagement and its importance for Employee Retention in IT industry in India 1 Dr. Sanjeevani Gangwani, 2 Dr. Rajendra Singh, 3 Ms. Khushbu Dubey, 4 Dr. Pooja Dasgupta 1 Professor,

More information

End-User Computing Satisfaction (EUCS) in Computerised Accounting System (CAS): Which the Critical Factors? A Case in Malaysia

End-User Computing Satisfaction (EUCS) in Computerised Accounting System (CAS): Which the Critical Factors? A Case in Malaysia Vol. 2, No. 1 End-User Computing Satisfaction (EUCS) in Computerised Accounting System (CAS): Which the Critical Factors? A Case in Malaysia Azleen Ilias Mohd Zulkeflee Abd Razak Rahida Abdul Rahman Mohd

More information

Priscilla Jennifer Rumbay. The Impact of THE IMPACT OF CUSTOMER LOYALTY PROGRAM TO CUSTOMER LOYALTY (STUDY OF GAUDI CLOTHING STORE MANADO)

Priscilla Jennifer Rumbay. The Impact of THE IMPACT OF CUSTOMER LOYALTY PROGRAM TO CUSTOMER LOYALTY (STUDY OF GAUDI CLOTHING STORE MANADO) THE IMPACT OF CUSTOMER LOYALTY PROGRAM TO CUSTOMER LOYALTY (STUDY OF GAUDI CLOTHING STORE MANADO) by: Priscilla Jennifer Rumbay 1 Faculty of Economics and Business International Business Administration

More information

Multiple Regression. Dr. Tom Pierce Department of Psychology Radford University

Multiple Regression. Dr. Tom Pierce Department of Psychology Radford University Multiple Regression Dr. Tom Pierce Department of Psychology Radford University In the previous chapter we talked about regression as a technique for using a person s score on one variable to make a best

More information

Please respond to each of the following attitude statement using the scale below:

Please respond to each of the following attitude statement using the scale below: Resp. ID: QWL Questionnaire : Part A: Personal Profile 1. Age as of last birthday. years 2. Gender 0. Male 1. Female 3. Marital status 0. Bachelor 1. Married 4. Level of education 1. Certificate 2. Diploma

More information

Brief Contents. digitalisiert durch: IDS Basel Bern. Essentials of marketing research 2013

Brief Contents. digitalisiert durch: IDS Basel Bern. Essentials of marketing research 2013 Brief Contents Part The and Value of Marketing Research Information 1 1 Marketing Research for Managerial Decision Making 2 2 The Marketing Research Process and Proposais 24 Part 2 Designing the Marketing

More information

CONSUMER ACCEPTANCE TOWARDS ONLINE GROCERY SHOPPING IN MALANG, EAST JAVA, INDONESIA

CONSUMER ACCEPTANCE TOWARDS ONLINE GROCERY SHOPPING IN MALANG, EAST JAVA, INDONESIA Agricultural Socio-Economics Journal ISSN: 2252-6757 Volume 17, Number 01 (2017): 23-32 CONSUMER ACCEPTANCE TOWARDS ONLINE GROCERY SHOPPING IN MALANG, EAST JAVA, INDONESIA Wisynu Ari Gutama 1, Anggya Puspita

More information

Study of Customer Satisfaction: A Comparison of Public and Private Banks

Study of Customer Satisfaction: A Comparison of Public and Private Banks Volume 6, Issue 6, December 2013 Study of Customer Satisfaction: A Comparison of Public and Private Banks Dr. Harinder Singh Gill* Saurabh Arora** *Associate Professor and Head, Deptt. Of Mgt. Studies

More information

STUDY ON CUSTOMER PERCEPTION TOWARDS PERFORMANCE OF EQUITY TRADING AT INDIA INFO LINE- TIRUNELVELI

STUDY ON CUSTOMER PERCEPTION TOWARDS PERFORMANCE OF EQUITY TRADING AT INDIA INFO LINE- TIRUNELVELI STUDY ON CUSTOMER PERCEPTION TOWARDS PERFORMANCE OF EQUITY TRADING AT INDIA INFO LINE- TIRUNELVELI M.S.Manikandan 1, S.M.Shahul Hameed 2 1 Assistant Professor, Dept of Management Studies, S.Veerasamy Chettiar

More information

A Study on Quality of Work Life among Employees in Cairo Amman Bank

A Study on Quality of Work Life among Employees in Cairo Amman Bank Journal of Financial Risk Management, 2017, 6, 191-200 http://www.scirp.org/journal/jfrm ISSN Online: 2167-9541 ISSN Print: 2167-9533 A Study on Quality of Work Life among Employees in Cairo Amman Bank

More information

The Role of HRM in the Field of International Trade

The Role of HRM in the Field of International Trade Available online at http://www.ijasrd.org/in International Journal of Advanced Scientific Research & Development Vol. 03, Spl. Iss. 02, Ver. I, Sep 2016, pp. 85 93 e-issn: 2395-6089 p-issn: 2394-8906 The

More information

Audit Procedures in an Electronic Data Processing Environment: A Study of Selected Audit Firms in Nigeria

Audit Procedures in an Electronic Data Processing Environment: A Study of Selected Audit Firms in Nigeria Audit Procedures in an Electronic Data Processing Environment: A Study of Selected Audit Firms in Nigeria Eme J. Efiong (Ph.D), Bassey E. Bassey (Ph.D), Eno O. Osadim & Udonna R. Onyeogaziri Department

More information

A Study on Customer Satisfaction towards the Financial Services provided by Karvy Stock Broking Limited in Bangalore City

A Study on Customer Satisfaction towards the Financial Services provided by Karvy Stock Broking Limited in Bangalore City A Study on Customer Satisfaction towards the Financial Services provided by Karvy Stock Broking Limited in Bangalore City Minu.M 1, Hariharan.R 2 1 Lecturer, Department of Commerce, New Horizon College

More information

Anas Y. Alhadid 1 & As ad, H. Abu-Rumman 2

Anas Y. Alhadid 1 & As ad, H. Abu-Rumman 2 International Journal of Business and Management; Vol. 9, No. 7; 2014 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education The Impact of Green Innovation on Organizational

More information

QUALITY OF WORK LIFE: A STUDY OF JAMMU UNIVERSITY TEACHERS

QUALITY OF WORK LIFE: A STUDY OF JAMMU UNIVERSITY TEACHERS QUALITY OF WORK LIFE: A STUDY OF JAMMU UNIVERSITY TEACHERS Taranjit Rao*, R.S. Arora**, A. K. Vashisht*** *Assistant Professor, Commerce, SGGS College, Chandigarh, India. **Department of Commerce, Punjab

More information

I. D. C. Wijerathna 1

I. D. C. Wijerathna 1 Service Quality Factors Affecting Passenger Satisfaction in Public Bus Transportation: a case study of Kegalle District Passenger Bus Transportation Service Sector reforms for Economic Development Introduction

More information

Competence Model of the Teacher in Colleges and Universities ---Based on Research in Hebei Province

Competence Model of the Teacher in Colleges and Universities ---Based on Research in Hebei Province Competence Model of the Teacher in Colleges and Universities ---Based on Research in Hebei Province SHI Xuejun, REN Rongrong Department of Materials Science & Engineering Northeastern University at Qinhuangda

More information

Essentials of Marketing Research

Essentials of Marketing Research A Essentials of Marketing Research Third Edition Joseph F. Hair, Jr. Kennesaw State University Mary Wolfinbarger Celsi California State University-Long Beach David J. Ortinau University of South Florida

More information

ORGANIZATIONAL COMMITMENT AMONG PHYSICAL EDUCATION ABSTRACT

ORGANIZATIONAL COMMITMENT AMONG PHYSICAL EDUCATION ABSTRACT THE RELATIONSHIP BETWEEN INTRINSIC MOTIVATION AND ORGANIZATIONAL COMMITMENT AMONG PHYSICAL EDUCATION TEACHERS OF SANANDAJ CITY AKRAM ABBAS ZADEH 1, JALIL MORADI* 2 AND KOROSH VEISI 2 1 Department of Physical

More information

Management Science Letters

Management Science Letters Management Science Letters 4 (2014) 1415 1420 Contents lists available at GrowingScience Management Science Letters homepage: www.growingscience.com/msl A study on the effects of marketing communication

More information

Nisreen F. Alshubaily Al Imam Mohammad Ibn Saud Islamic University (IMSIU) Riyadh, Saudi Arabia

Nisreen F. Alshubaily Al Imam Mohammad Ibn Saud Islamic University (IMSIU) Riyadh, Saudi Arabia The Role of Strategic Information Systems (SIS) in Supporting and Achieving the Competitive Advantages (CA): An Empirical Study on Saudi Banking Sector Nisreen F. Alshubaily Al Imam Mohammad Ibn Saud Islamic

More information

Determinants of Online Shopping Intention. Nik Kamariah Nik Mat, Siti Salwani Meor Ahmad Faculty of Business Management, Universiti Utara Malaysia

Determinants of Online Shopping Intention. Nik Kamariah Nik Mat, Siti Salwani Meor Ahmad Faculty of Business Management, Universiti Utara Malaysia Proceedings of International Conference on E-Commerce 2005 Determinants of Online Shopping Intention Nik Kamariah Nik Mat, Siti Salwani Meor Ahmad Faculty of Business Management, Universiti Utara Malaysia

More information

STATISTICS PART Instructor: Dr. Samir Safi Name:

STATISTICS PART Instructor: Dr. Samir Safi Name: STATISTICS PART Instructor: Dr. Samir Safi Name: ID Number: Question #1: (20 Points) For each of the situations described below, state the sample(s) type the statistical technique that you believe is the

More information

The Relationship between Job Involvement, Job Satisfaction and Organizational Productivity (Education Organization of Sistan and Baluchestan)

The Relationship between Job Involvement, Job Satisfaction and Organizational Productivity (Education Organization of Sistan and Baluchestan) International Research Journal of Applied and Basic Sciences 2015 Available online at www.irjabs.com ISSN 2251-838X / Vol, 9 (7): 1127-1131 Science Explorer Publications The Relationship between Job Involvement,

More information

Customer Relationship Management in Banking Industry- A Study of Kadapa District

Customer Relationship Management in Banking Industry- A Study of Kadapa District Relationship Management in Banking Industry- A Study of Kadapa District Munaiah.J 1, Dr.G.Krishna Mohan 2 Assistant Professor, Department of MBA, KSRM College of Management Studies, Kadapa, Andhra Pradesh,

More information

AN ANALYSIS OF COMPETITIVE ADVANTAGE BASED ON INTELLECTUAL CAPITAL, SOCIAL CAPITAL AND STRATEGIC ENTREPRENEURSHIP AMONG STUDENT ENTREPRENEURS

AN ANALYSIS OF COMPETITIVE ADVANTAGE BASED ON INTELLECTUAL CAPITAL, SOCIAL CAPITAL AND STRATEGIC ENTREPRENEURSHIP AMONG STUDENT ENTREPRENEURS International Journal of Economics, Commerce and Management United Kingdom Vol. II, Issue 12, Dec 2014 http://ijecm.co.uk/ ISSN 2348 0386 AN ANALYSIS OF COMPETITIVE ADVANTAGE BASED ON INTELLECTUAL CAPITAL,

More information

Bancassurance : A Comparative Study on Customer Satisfaction Towards Public and Private Sector Banks in Pathanamthitta District- Kerala

Bancassurance : A Comparative Study on Customer Satisfaction Towards Public and Private Sector Banks in Pathanamthitta District- Kerala The International Journal Of Engineering And Science (IJES) Volume 2 Issue 7 Pages 12-18 2013 ISSN(e): 2319 1813 ISSN(p): 2319 1805 Bancassurance : A Comparative Study on Customer Satisfaction Towards

More information

The Management of Information Systems and Its Impact on the Quality of Services (From the Perspective of Students: A Case Study)

The Management of Information Systems and Its Impact on the Quality of Services (From the Perspective of Students: A Case Study) Volume: 6 Issue: 2 Pages: 22702284 (2014) ISSN : 09750290 2270 The Management of Information Systems and Its Impact on the Quality of Services (From the Perspective of Students: A Case Study) Dr. hiyam

More information

Assessment the Impact of Relationship Marketing Tactics on Relationship Quality and Customers Loyalty (Case Study: Mellat Bank, the City of Rasht)

Assessment the Impact of Relationship Marketing Tactics on Relationship Quality and Customers Loyalty (Case Study: Mellat Bank, the City of Rasht) J. Basic. Appl. Sci. Res., 2(9)9724-9729, 2012 2012, TextRoad Publication ISSN 2090-4304 Journal of Basic and Applied Scientific Research www.textroad.com Assessment the Impact of Relationship Marketing

More information

demographic of respondent include gender, age group, position and level of education.

demographic of respondent include gender, age group, position and level of education. CHAPTER 4 - RESEARCH RESULTS 4.0 Chapter Overview This chapter presents the results of the research and comprises few sections such as and data analysis technique, analysis of measures, testing of hypotheses,

More information

Comparison of Traditional Leadership and E-Leadership: A Study of Organizational Effectiveness in Today's Scenario

Comparison of Traditional Leadership and E-Leadership: A Study of Organizational Effectiveness in Today's Scenario Comparison of Traditional Leadership and E-Leadership: A Study of Organizational Effectiveness in Today's Scenario Kasturi Sahay Research Scholar, Department of Management, Birla Institute of Technology,

More information

Social Networking Sites: A Path to Online Stores

Social Networking Sites: A Path to Online Stores Global Journal of Management and Business Studies. ISSN 2248-9878 Volume 3, Number 8 (2013), pp. 835-842 Research India Publications http://www.ripublication.com/gjmbs.htm Social Networking Sites: A Path

More information

[Rajeswari, 4(9) September, 2017] ISSN: IMPACT FACTOR

[Rajeswari, 4(9) September, 2017] ISSN: IMPACT FACTOR A STUDY ON CONSUMER PERCEPTION AND PREFERENCE TOWARD AYURVEDIC PRODUCTS WITH SPECIAL REFERENCE TO PATANJALI AYURVEDIC PRODUCTS, VELLORE P. Rajeswari *1 & R. Aruna 2 *1 Asst. Professor, D.K.M College For

More information

The Relationship Between Service Quality and Customer Satisfaction in the Telecommunication Industry: Evidence From Nigeria

The Relationship Between Service Quality and Customer Satisfaction in the Telecommunication Industry: Evidence From Nigeria The Relationship Between Service Quality and Customer Satisfaction in the Telecommunication Industry: Evidence From Nigeria Olu Ojo Department of Business Administration Osun State University P. M. B.

More information

MEASURING CUSTOMER SATISFACTION TOWARDS ATM SERVICES - A COMPARATIVE STUDY OF UNION BANK OF INDIA AND YES BANK

MEASURING CUSTOMER SATISFACTION TOWARDS ATM SERVICES - A COMPARATIVE STUDY OF UNION BANK OF INDIA AND YES BANK Volume 3, Issue 7 (July, 2014) Online ISSN-2277-1166 Published by: Abhinav Publication Abhinav National Monthly Refereed Journal of Research in MEASURING CUSTOMER SATISFACTION TOWARDS ATM SERVICES - A

More information

Software Development Life Cycle (SDLC) Tata Consultancy Services ltd. 12 October

Software Development Life Cycle (SDLC) Tata Consultancy Services ltd. 12 October Software Development Life Cycle (SDLC) Tata Consultancy Services ltd. 12 October 2006 1 Objectives (1/2) At the end of the presentation, participants should be able to: Realise the need for a systematic

More information

A study on Consumer Buying Behavior towards Cosmetic Products

A study on Consumer Buying Behavior towards Cosmetic Products A study on Consumer Buying Behavior towards Cosmetic Products Kruti Bhatt Lecturer Department of Management, Uka Tarsadia University, Maliba Campus, Tarsadi, Dist.: Surat, Gujarat, India Peenal Sankhla

More information

Preference Towards Digital Payment Among Gen X-ERS

Preference Towards Digital Payment Among Gen X-ERS International Journal of Economic Research ISSN : 0972-9380 available at http: www.serialsjournal.com Serials Publications Pvt. Ltd. Volume 14 Number 3 2017 Preference Towards Digital Payment Among Gen

More information

FACTORS AFFECTING BRAND LOYALTY IN THE FOOTWEAR INDUSTRY A STUDY OF LUDHIANA DISTICT

FACTORS AFFECTING BRAND LOYALTY IN THE FOOTWEAR INDUSTRY A STUDY OF LUDHIANA DISTICT Management FACTORS AFFECTING BRAND LOYALTY IN THE FOOTWEAR INDUSTRY A STUDY OF LUDHIANA DISTICT Rajdeep Singh *1 *1 Research Scholar, University School of Applied Management, Punjabi University, Patiala,

More information

IS VALUE CREATION BE SEGMENTED IN LIFE WELLNESS PROGRAM OF SME S: A COMPARATIVE ANALYSIS

IS VALUE CREATION BE SEGMENTED IN LIFE WELLNESS PROGRAM OF SME S: A COMPARATIVE ANALYSIS IS VALUE CREATION BE SEGMENTED IN LIFE WELLNESS PROGRAM OF SME S: A COMPARATIVE ANALYSIS Dr. Ashish Mathur Associate Professor, Department of Management Studies Lachoo Memorial College of Science & Technology,

More information

IJMSS Vol.03 Issue-02, (February, 2015) ISSN: Impact Factor- 3.25

IJMSS Vol.03 Issue-02, (February, 2015) ISSN: Impact Factor- 3.25 A STUDY OF FACTORS CONSIDERED BY STUDENTS IN PUNE CITY WHILE SELECTING MOBILE SERVICE PROVIDER(MSP) Asst. Prof. DevikaShinde, BBA Dept. ( Main Author) Smt. KashibaiNavale college of commerce, Pune, Mr.

More information

Determinants of Customer Satisfaction in Fast Food Industry A Study of Fast Food Restaurants Peshawar Pakistan

Determinants of Customer Satisfaction in Fast Food Industry A Study of Fast Food Restaurants Peshawar Pakistan ; pp. 56-65 DOI: 10.2478/stcb-2013-0002 ISSN 1337-7493 Determinants of Customer Satisfaction in Fast Food Industry A Study of Fast Food Restaurants Peshawar Pakistan Shahzad Khan 1 - Syed Majid Hussain

More information

Impact of Relational Capital Management on Firm Performance. Ali Raza 1

Impact of Relational Capital Management on Firm Performance. Ali Raza 1 Impact of Relational Capital Management on Firm Performance Ali Raza 1 Abstract The aim of the article is to evaluate the influence of relational capital management on organizational performance. Data

More information

Factors Affecting the Recruitment and Selection Process of Private Commercial Banks in Bangladesh

Factors Affecting the Recruitment and Selection Process of Private Commercial Banks in Bangladesh The Journal of Global Commerce, Vol. 2, Number 4, Fall 2010 Factors Affecting the Recruitment and Selection Process of Private Commercial Banks in Bangladesh Abstract Dr. Nazrul Islam Professor, Department

More information

The Influence of Product and Service Quality towards Customer Satisfaction in Wulandari Female Beauty Center, Joglo, West Jakarta

The Influence of Product and Service Quality towards Customer Satisfaction in Wulandari Female Beauty Center, Joglo, West Jakarta The Influence of Product and Service Quality towards Customer Satisfaction in Wulandari Female Beauty Center, Joglo, West Jakarta Evawati Khumaedi 1, Suharno Pawirosumarto 2 1 Faculty of Economics, 2 School

More information

Effectiveness of Strategic Human Resource Management on Organizational Performance at Kenya Seed Company-Kitale

Effectiveness of Strategic Human Resource Management on Organizational Performance at Kenya Seed Company-Kitale Journal of Emerging Trends in Economics and Management Sciences (JETEMS) 6(1):1-5 Scholarlink Research Institute Journals, 2015 (ISSN: 2141-7024) jetems.scholarlinkresearch.com Journal of Emerging Trends

More information

Regression Analysis I & II

Regression Analysis I & II Data for this session is available in Data Regression I & II Regression Analysis I & II Quantitative Methods for Business Skander Esseghaier 1 In this session, you will learn: How to read and interpret

More information

Telecommunications Churn Analysis Using Cox Regression

Telecommunications Churn Analysis Using Cox Regression Telecommunications Churn Analysis Using Cox Regression Introduction As part of its efforts to increase customer loyalty and reduce churn, a telecommunications company is interested in modeling the "time

More information

Investigating the determinants of brand equity using Aaker model (Case Study: products of Automobile Anti-Theft System)

Investigating the determinants of brand equity using Aaker model (Case Study: products of Automobile Anti-Theft System) EUROPEAN ACADEMIC RESEARCH Vol. II, Issue 10/ January 2015 ISSN 2286-4822 www.euacademic.org Impact Factor: 3.1 (UIF) DRJI Value: 5.9 (B+) Investigating the determinants of brand equity using Aaker model

More information

F.T. Shah 1, K. Khan 2, A. Imam 3 *, M. Sadiqa 4

F.T. Shah 1, K. Khan 2, A. Imam 3 *, M. Sadiqa 4 Vidyabharati International Interdisciplinary Research Journal 4(1) 54-60 ISSN 2319-4979 IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION OF BANKING SECTOR EMPLOYEES: A STUDY OF LAHORE, PUNJAB F.T. Shah

More information

Open Data ISSN Open Data Discourse: Consumer Acceptance of Personal Cloud: Integrating Trust and Risk with the Technology Acceptance Model

Open Data ISSN Open Data Discourse: Consumer Acceptance of Personal Cloud: Integrating Trust and Risk with the Technology Acceptance Model Transactions on R eplication R esearch Open Data ISSN 2473-3458 Open Data Discourse: Consumer Acceptance of Personal Cloud: Integrating Trust and Risk with the Technology Acceptance Model Murad A. Moqbel

More information

AN INVESTIGATING INTO CUSTOMER SATISFACTION, CUSTOMER COMMITMENT AND CUSTOMER TRUST: A STUDY IN INDIAN BANKING SECTOR

AN INVESTIGATING INTO CUSTOMER SATISFACTION, CUSTOMER COMMITMENT AND CUSTOMER TRUST: A STUDY IN INDIAN BANKING SECTOR AN INVESTIGATING INTO CUSTOMER SATISFACTION, CUSTOMER COMMITMENT AND CUSTOMER TRUST: A STUDY IN INDIAN BANKING SECTOR Dr. Sandip Ghosh Hazra, Head of the Department, Humanities & Management, Birla Institute

More information

A STUDY OF RELATIONSHIP BETWEEN JOB SATISFACTION AND EMPLOYEE ENGAGEMENT

A STUDY OF RELATIONSHIP BETWEEN JOB SATISFACTION AND EMPLOYEE ENGAGEMENT A STUDY OF RELATIONSHIP BETWEEN JOB SATISFACTION AND EMPLOYEE ENGAGEMENT Shweta Malhotra Assistant Professor, Geetaratan Institute of Business Studies Affiliated to GGSIP University, Delhi 1 A STUDY OF

More information

Management Science Letters

Management Science Letters Management Science Letters (1) 66 674 Contents lists available at GrowingScience Management Science Letters homepage: www.growingscience.com/msl A study on effect of world trade organization on Iran's

More information

International Journal of Asian Social Science INVESTIGATING THE EFFECT OF ELECTRONIC SERVICE QUALITY ON CUSTOMERS' TRUST TO RETAILERS

International Journal of Asian Social Science INVESTIGATING THE EFFECT OF ELECTRONIC SERVICE QUALITY ON CUSTOMERS' TRUST TO RETAILERS International Journal of Asian Social Science ISSN(e): 2224-4441/ISSN(p): 2226-5139 journal homepage: http://www.aessweb.com/journals/5007 INVESTIGATING THE EFFECT OF ELECTRONIC SERVICE QUALITY ON CUSTOMERS'

More information

IMPACT OF DEMOGRAPHICS ON SERVICE QUALITY, CUSTOMER SATISFACTION AND LOYALTY IN THE INDIAN BANKING IN VELLORE DISTRICT

IMPACT OF DEMOGRAPHICS ON SERVICE QUALITY, CUSTOMER SATISFACTION AND LOYALTY IN THE INDIAN BANKING IN VELLORE DISTRICT IMPACT OF DEMOGRAPHICS ON SERVICE QUALITY, CUSTOMER SATISFACTION AND LOYALTY IN THE INDIAN BANKING IN VELLORE DISTRICT D. SASIKALA ASSISTANT PROFESSOR, DEPARTMENT OF BUSINESS ADMINISTRATION, AUXILIUM COLLEGE

More information

Mohammad Abdallah Fayad Altawalbeh, Firas Na el Rawhi Hashem, Khalid Ali Ahmad Alduneibat. Tafilah Technical University, Jordan

Mohammad Abdallah Fayad Altawalbeh, Firas Na el Rawhi Hashem, Khalid Ali Ahmad Alduneibat. Tafilah Technical University, Jordan Journal of Modern Accounting and Auditing, January 2017, Vol. 13, No. 1, 1-7 doi: 10.17265/1548-6583/2017.01.001 D DAVID PUBLISHING The Role of Accounting Information Systems in Activating the Role of

More information

CSR organisational taxonomy and job characteristics on performance: SME case studies

CSR organisational taxonomy and job characteristics on performance: SME case studies See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/316869842 CSR organisational taxonomy and job characteristics on performance: SME case studies

More information

A STUDY ON CUSTOMER SATISFACTION TOWARDS AMWAY PRODUCTS

A STUDY ON CUSTOMER SATISFACTION TOWARDS AMWAY PRODUCTS A STUDY ON CUSTOMER SATISFACTION TOWARDS AMWAY PRODUCTS 1. AUTHOR: VIDHYA.T 2. CO-AUTHOR: MAHALAKSHMI.K 3. CO-AUTHOR: DEEPIKA.S 1. STUDENT, M.COM (IB), DEPARTMENT OF COMMERCE, SRI KRISHNA ARTS AND SCIENCE

More information

The Impact of Entrepreneurship for The Empowerment of Tribal Women with Special Reference To Toda Women in Nilgiri District

The Impact of Entrepreneurship for The Empowerment of Tribal Women with Special Reference To Toda Women in Nilgiri District IOSR Journal Of Humanities And Social Science (IOSR-JHSS) Volume 23, Issue 1, Ver. 1 (January. 2018) PP 46-51 e-issn: 2279-0837, p-issn: 2279-0845. www.iosrjournals.org The Impact of Entrepreneurship for

More information

FACTORS AFFECTING ON PHARMACEUTICAL PRODUCTS BRAND PROMOTIONS: A STUDY ON PROFESSIONAL ENDORSEMENT PERSPECTIVE

FACTORS AFFECTING ON PHARMACEUTICAL PRODUCTS BRAND PROMOTIONS: A STUDY ON PROFESSIONAL ENDORSEMENT PERSPECTIVE FACTORS AFFECTING ON PHARMACEUTICAL PRODUCTS BRAND PROMOTIONS: A STUDY ON PROFESSIONAL ENDORSEMENT PERSPECTIVE Sriwignarajaa, K. and Fernando, P.M.P. Department of Marketing Management, Faculty of Commerce

More information

Customer Relationship Management in Private Sector Banks

Customer Relationship Management in Private Sector Banks Customer Relationship Management in Private Sector Banks Shalini Agrawal Department of Economics, Banasthali University, Banasthali, Rajasthan, India Article Info Article history: Received 1 November 2013

More information

Impact of Extrinsic Rewards on Job Satisfaction of Banking Sector Employees of Karachi Pakistan

Impact of Extrinsic Rewards on Job Satisfaction of Banking Sector Employees of Karachi Pakistan IOSR Journal of Business and Management (IOSR-JBM) e-issn: 2278-487X, p-issn: 2319-7668. Volume 17, Issue 11.Ver. II (Nov. 2015), PP 65-74 www.iosrjournals.org Impact of Extrinsic Rewards on Job Satisfaction

More information

Primary Characteristics for Marketing Information System (MkIS) for Small and Medium Enterprises (SMEs) in Punjab

Primary Characteristics for Marketing Information System (MkIS) for Small and Medium Enterprises (SMEs) in Punjab Australian Journal of Basic and Applied Sciences, 7(7): 539-544, 2013 ISSN 1991-8178 Primary Characteristics for Marketing Information System (MkIS) for Small and Medium Enterprises (SMEs) in Punjab 1

More information

Factors Affecting Online Customer-to-Customer Purchase Intention: A Study of Indonesian Customers

Factors Affecting Online Customer-to-Customer Purchase Intention: A Study of Indonesian Customers th The 7 Smart Collaboration for Business in Technology and Information Industries 2016 Factors Affecting Online Customer-to-Customer Purchase Intention: A Study of Indonesian Customers Andi Muhammad Iqbal

More information

MENTAL ACCOUNTING OF MUTUAL FUND INVESTORS AND MARKETING MIX -- A STUDY FROM 4C MARKETING MIX PERSPECTIVE

MENTAL ACCOUNTING OF MUTUAL FUND INVESTORS AND MARKETING MIX -- A STUDY FROM 4C MARKETING MIX PERSPECTIVE MENTAL ACCOUNTING OF MUTUAL FUND INVESTORS AND MARKETING MIX -- A STUDY FROM 4C MARKETING MIX PERSPECTIVE TARAK PAUL ASSISTANT PROFESSOR, ROYAL SCHOOL OF BUSINESS, GUWAHATI-35, ASSAM ABSTRACT Successful

More information

SRS Document Proposal Analysis on the Design of Management Information Systems According to IEEE STD

SRS Document Proposal Analysis on the Design of Management Information Systems According to IEEE STD Available online at www.sciencedirect.com Procedia - Social and Behavioral Sciences 67 ( 2012 ) 123 134 The 3 rd International Conference on e-learning ICEL 2011, 23-24 November 2011, Bandung, Indonesia

More information

Relationship between participatory management and teacher s organizational commitment

Relationship between participatory management and teacher s organizational commitment International Research Journal of Applied and Basic Sciences 2013 Available online at www.irjabs.com ISSN 2251-838X / Vol, 4 (2): 471-476 Science Explorer Publications Relationship between participatory

More information

A study of Retail Display and Impulse Buying Behavior

A study of Retail Display and Impulse Buying Behavior A study of Retail Display and Impulse Buying Behavior By Dr Sarmistha Sarma Associate Professor Institute of Innovation In Technology and Management (Affiliated to Guru Gobind Singh Indraprashtha University)

More information

Effect Of Financial Innovations On Performance Of Microfinance Institutions In Nakuru Town, Kenya

Effect Of Financial Innovations On Performance Of Microfinance Institutions In Nakuru Town, Kenya IOSR Journal of Business and Management (IOSR-JBM) e-issn: 2278-487X, p-issn: 2319-7668. Volume 18, Issue 10. Ver. IV (October. 2016), PP 43-49 www.iosrjournals.org Effect Of Financial Innovations On Performance

More information

International Journal of Business and Administration Research Review, Vol. 2, Issue.1, Jan-March, Page 36

International Journal of Business and Administration Research Review, Vol. 2, Issue.1, Jan-March, Page 36 FRANCHISING BUSINESS MODEL: AN EXPERIENCE FROM THE INDIAN RETAIL INDUSTRY Prof. Chithambar Gupta V* Dr. Hampanna M** *Associate Professor, School of Management, Reva University, Bangalore. **Professor

More information

Factors Affecting Brand Switching In Telecommunication Sector

Factors Affecting Brand Switching In Telecommunication Sector Quest Journals Journal of Research in Business and Management Volume 3 ~ Issue 1(2015) pp:11-15 ISSN(Online) : 2347-3002 www.questjournals.org Research Paper Factors Affecting Brand Switching In Telecommunication

More information

Who Are My Best Customers?

Who Are My Best Customers? Technical report Who Are My Best Customers? Using SPSS to get greater value from your customer database Table of contents Introduction..............................................................2 Exploring

More information

The Oversea Expatriates of Human Resource Management Practices In Taiwan - Vietnam Cross Country Enterprises

The Oversea Expatriates of Human Resource Management Practices In Taiwan - Vietnam Cross Country Enterprises Available online at www.sciencedirect.com Procedia - Social and Behavioral Sciences 57 ( 2012 ) 432 439 International Conference on Asia Pacific Business Innovation and Technology Management The Oversea

More information

E-LOYALTY AMONG RURAL CUSTOMERS: EXAMINING THE ROLE OF TRUST, CONVENIENCE AND FREQUENCY OF USE

E-LOYALTY AMONG RURAL CUSTOMERS: EXAMINING THE ROLE OF TRUST, CONVENIENCE AND FREQUENCY OF USE DOI: 10.18843/ijcms/v8i2/08 DOI URL: http://dx.doi.org/10.18843/ijcms/v8i2/08 E-LOYALTY AMONG RURAL CUSTOMERS: EXAMINING THE ROLE OF TRUST, CONVENIENCE AND FREQUENCY OF USE Dr. Bhawana Bhardwaj, Assistant

More information

Hsi-Kong Chin Wang (Kathleen), Department of Human Resource & Public Relations, Da-Yeh University ABSTRACT

Hsi-Kong Chin Wang (Kathleen), Department of Human Resource & Public Relations, Da-Yeh University ABSTRACT A Study on the Relationships among Knowledge Management, Situational Factors, Professionals Core Competencies and Job Performance Taking the Vocational Training Centers and Employment Service Centers as

More information

FACTORS INFLUENCING THE CONSUMERS TOWARDS BUYING MARUTI CARS IN THOOTHUKUDI DISTRICT

FACTORS INFLUENCING THE CONSUMERS TOWARDS BUYING MARUTI CARS IN THOOTHUKUDI DISTRICT Management FACTORS INFLUENCING THE CONSUMERS TOWARDS BUYING MARUTI CARS IN THOOTHUKUDI DISTRICT R.AnanthaLaxmi *1, A.Antony Selva Priya 2 *1, 2 Ph.D Research Scholars, PG and Research Department of Commerce,

More information

International Journal of Multidisciplinary Research and Development. N.Elangovan, M.Gomatheeswaran

International Journal of Multidisciplinary Research and Development. N.Elangovan, M.Gomatheeswaran Volume :2, Issue :4, 595-601 April 2015 www.allsubjectjournal.com e-issn: 2349-4182 p-issn: 2349-5979 Impact Factor: 3.762 N.Elangovan Research Scholar School of Commerce CMS College of Science and Commerce

More information

Impact of Leadership Development on Employees' Performance

Impact of Leadership Development on Employees' Performance International Journal of Business, Humanities and Technology Vol. 2 No. 5; August 2012 Impact of Leadership Development on Employees' Performance (Case Study: Employees of Customs Headquarters) Dr. Javad

More information

4. Results and Discussions

4. Results and Discussions Chapter-4 126 4. Results and Discussions 127 To collect data from the employees of cement companies, one measurement instrument is prepared. Reliability of measurement tool signifies the consistency. To

More information

Assessing the Implementation of Total Quality Management in Education Administration Institutions in Central Province, Sri Lanka.

Assessing the Implementation of Total Quality Management in Education Administration Institutions in Central Province, Sri Lanka. Assessing the Implementation of Total Quality Management in Education Administration Institutions in Central Province, Sri Lanka M. W. M. Abeykoon 1 and Chamaru De Alwis 2 2 Department of Human Resource

More information