Optimising engagement with consumers Tini Sevak
|
|
- Gwendolyn Jones
- 6 years ago
- Views:
Transcription
1 Optimising engagement with consumers Tini Sevak Global Director of Data Applications March 14, 2018
2 It s not the strongest of species that survive nor the most intelligent that survives. It s the ones that are most adaptable to change - Charles Darwin 2
3 Adaptation or Transformation is nothing new in our industry 3
4 With data & technology we will see an increase in the pace of change 4
5 4 key innovation trends that will impact marketing in
6 1. New data collection methods - a deeper understanding of consumer journeys 6
7 2. Improved AIdriven personalisation of customer experience 7
8 3. Marketers will find ways to use customer data to enhance and personalise great content 8
9 4. Technology enhancing the personal customer experience 9
10 Therefore winning in the future requires marketers to: Organise data around people not campaigns or channels Give consumer what they want before they want it Be flexible and agile to respond to consumer behaviours 10
11 The consumer is the most important asset and source of innovation & growth for brands 11
12 Is a global technology-driven data and analytics group Disrupting the traditional market research industry and pioneering new forms of online research 12
13 Helping marketing create a 1:1 conversation and meaningful experience with their consumers Media Planning Buying static things Personalised Experiences Designing better brand experiences 13
14 Understanding consumers appetite for personalised experiences 14
15 36% of GB adults are more likely to engage with adverts tailored to them 15
16 55% of GB adults say personalised ads creep them out 16
17 I'm more likely to engage with adverts that are tailored to me A framework for understanding ad personalisation Agree Tailor Swiftly 6.5 million Justify My Love 1.7 million Personalised Pioneers 9.0 million Neutral That Don t Impress Me Much 3.3 millions Clean Slate 2.9 million You Can Talk To Me 1.6 million Disagree Shout and Let it All Out 17.4 million 17 Total GB 18+ Market Size = 50,340,973 Disagree Neutral Agree Advertising Marketing helps Week Live me choose what I buy
18 I'm more likely to engage with adverts that are tailored to me Focusing on the Personalised Pioneer audience Agree Tailor Swiftly 6.5 million Justify My Love 1.7 million Personalised Pioneers 9.0 million Neutral That Don t Impress Me Much 3.3 millions Clean Slate 2.9 million You Can Talk To Me 1.6 million Disagree Shout and Let it All Out 17.4 million 18 Total GB 18+ Market Size = 50,340,973 Disagree Neutral Agree Advertising Marketing helps Week Live me choose what I buy
19 Understanding the Personalised Pioneer audience beyond demographics 85% Expect adverts to entertain me 58% Enjoy watching ads with my favourite celebrities 62% Whilst watching TV, search the internet for products seen advertised 52% Are often the first of my friends to try Apps for Live stream Hobbies & Interests Coca-Cola InBoxPounds Google The X-Factor Personality Emotional Extrovert Optimistic Risk-taker 19
20 Earliest adopters of technology Twice as likely to use new technology products as soon as they enter the market 20
21 Furthermore, are highly influential 64% agree that people tend to ask me for advice before buying things 21
22 As a marketer how can you innovate your experiences to reach these personalised pioneers? 22
23 Understand the nuances across regions to localise messaging and activation Tailor Swiftly Personalised Pioneers Justify My Love 23
24 Map and understand their online journey & behaviour What sites do they visit, what do they search for, how long are they visiting for and why? 24
25 Utilise mobile location data to uncover the physical journeys & moments that matter 0730 Home 0900 Work The Morning Coffee 12:30 Lunch time The 30 min Morning Commute 15 min Underground 1:30 Work Understanding where they go, for how long and how regularly The race home 6:00 Quick Pint Grocery store 3:30 Sugar Pick Me Up 7pm Home sweet home 25
26 Find & target those most disposed to innovation & personalisation Using audience data to target Personalised Pioneers to ensure the success of your campaign or product 26
27 Embrace Innovation Understand the Consumer Measure Efforts Build Trust 27
28 Any 28
Branding. KDLH Promotion 1. Branding. Wow, you are pretty big. Building Your Image into the Community. Building Your Image into the Community
Building Your Image into the Community Wow, you are pretty big. 8/1/2013 1 Building Your Image into the Community Branding 8/1/2013 2 Building Your Image into the Community Branding Webster - the promoting
More informationSocial Media For Brokers:
This webinar will begin at 2:30PM Social Media For Brokers: Advertising for Social Strategy Welcome Previous webinars Personas Goals Tactics Saving time Tips and tricks A statement from a broker We have
More informationWorld Getting Better vs Getting Worse Focusing your products on those with unique perceptions
World Getting Better vs Getting Worse Focusing your products on those with unique perceptions YouGov 2017. This syndicated product and all individual results are property of YouGov. The client and each
More informationTHE EVOLUTION OF. The course of evolution is with friends. Golden rules. How technology helps evolution. delivers your audience.
THE EVOLUTION OF Pre-Family Man Pre-Family Man (PFM). He s the man in that gap between secondary education and having a family. And traditionally he s always been targeted as part of the 21-35 age demographic.
More informationSOCIAL MEDIA PLATFORMS. Best ones too use for Acumen animation studios
SOCIAL MEDIA PLATFORMS Best ones too use for Acumen animation studios SOCIAL MEDIA REVIEWS The site that I am getting the reviews from also contain the overall best of all the social Medias that it has
More informationMKTG5605: Digital Brand & Product Management Brand and Channel Activation
MKTG5605: Digital Brand & Product Management Brand and Channel Activation March 21, 2018 Lifelong learning is no longer a luxury; it is a necessity. -Joseph E. Aoun, President of Northeastern University
More informationwith our experts make you feel relaxed and ensured Your technology needs
www.hisigntech.com Your technology needs with our experts make you feel relaxed and ensured #B608, Samethana Lakefront Samethanahallli, Chikka Thirupathi Road Kadigodi Bangalore - Karnataka India- 560067
More informationTourism Business Portal. Digital Toolbox
Tourism Business Portal Digital Toolbox Introduction 4 Communication channels 5 Social media 5 Facebook 5 Instagram 6 Pinterest 6 Twitter 7 Travel booking and review sites 7 Hotel booking sites 7 Flight
More informationThe Guide to Predictive Marketing PRESENTED BY
The Guide to Predictive Marketing PRESENTED BY Welcome to the age of Anticipation Technology surrounds us. It delights us. And it surprises us. When these experiences are customized for us, built to make
More informationWriting Recruitment Ads That Work
@ Writing Recruitment Ads That Work guidantirc.ie CONTENTS Introduction 3 Identify your audience 5 Write your ad 7 Place your ad 12 2 INTRODUCTION Writing an effective job ad is a vital part of the recruitment
More informationLeveraging the combined strength of IPC brands across all platforms
Leveraging the combined strength of IPC brands across all platforms TECHNOLOGY HAS EXPLODED More iphones and ipads are sold globally than babies are born SOURCE: APPLE CONSUMERS EXPECTATIONS HAVE CHANGED
More informationYOUTH ODYSSEY. Page 1
2014 YOUTH ODYSSEY Page 1 2014 Youth Odyssey is a study that focuses on youths aged 15 21, a group that represents 6.1 million people in Great Britain (source: GB TGI). This is a time of change in the
More informationIntroduction to digital marketing
Introduction to digital marketing with emphasis on social media DAVID FERNANDO TERRA FERMA MEDIA LTD www.terrafermamedia.com Marketing communications agency: website design & build social media marketing
More informationSusan Hallam, Managing Director, Hallam Communications
Susan Hallam, Managing Director, Hallam Communications A framework for your digital marketing strategy Susam Hallam is an independent internet marketing consultant, with specialist experience of working
More informationYouTube's Ad UX Leaders on How Video Ads Have Evolved
YouTube's Ad UX Leaders on How Video Ads Have Evolved Written by David Mogensen Published September 2016 Topics Video, Advertising, Mobile Every change made to YouTube's video ad products are made with
More informationTHE DIGITAL LANDSCAPE IN SOUTH AFRICA A data driven look at South Africa s relationship with digital.
THE DIGITAL LANDSCAPE IN SOUTH AFRICA 2017 A data driven look at South Africa s relationship with digital. Introduction Digital in South Africa has always been an interesting and diverse discipline. We
More informationTHE STATE OF THE INDUSTRY: MOBILE MARKETING IN EMEA
THE STATE OF THE INDUSTRY: MOBILE MARKETING IN EMEA Contents Budgets Strategy Innovation 2 378 marketing and advertising professionals from 42 markets across EMEA 3 Q. Which of the following best describes
More informationFacebook Canvas. Brand Stories Finally Come to Life in Social
Facebook Canvas Brand Stories Finally Come to Life in Social Why set boundaries on your interactive media campaigns? Early test results show that Canvas posts engage viewers longer, more deeply, and converts
More informationAlways On: Out of Home Lives 2014
Always On: Out of Home Lives 2014 FEPE Conference, Vienna 5 June 2014 Aims and questions In a world of increasingly Mobile Living, how is Out of Home influencing people? Where does it now sit in the media
More informationGuide to Reach and Frequency Buying on Facebook. by Online Circle Digital onlinecircledigital.com
Guide to Reach and Frequency Buying on Facebook by Online Circle Digital onlinecircledigital.com To run successful brand campaigns, marketers need to reach their audience often enough to get their message
More informationTV s roadblocks to digital advertising s future
TV s roadblocks to digital advertising s future It s a time of smartphones, hyper-targeted digital ads and social platforms with billions of users. How, then, has TV continued to attract the majority of
More informationEvent Advocacy: The Power to Influence
Event Advocacy: The Power to Influence Contents 1. Aims 6. Understanding Consumer Show Visitors 2. Key Findings 7. Understanding Trade Show Visitors 3. What do we mean by Advocacy? 8. Next Steps 3. Understanding
More informationThe Future of Marketing, Channels & Optimisation.
The Future of Marketing, Channels & Optimisation. 1 CONVERT &MINE The mission of &Mine s digital advertising is to provide ideal and scalable results for brand awareness, marketing, lead generation and
More informationPutting your customers and colleagues at the heart of an easy retailing experience.
Putting your customers and colleagues at the heart of an easy retailing experience. Alexander Black is a large department store which has an established partnership with BT. This enables the store to embrace
More informationEarly Years toolkit. Marketing to the parents and carers of under 5s MARKETING 1. KNOW YOUR AUDIENCES AND HOW TO CONNECT WITH THEM
MARKETING Marketing to the parents and carers of under 5s This document includes ideas and tips relating to marketing events and other activities targeted at families with under 5s. 1. KNOW YOUR AUDIENCES
More informationINTELLIGENT RETAIL SPACES
INTELLIGENT RETAIL SPACES THE DIGITAL TRANSFORMATION OF RETAIL 03 04 05 06 07 08 09 10 11 What Does the Future Hold in Store for Retail? Steps to Intelligent Retail Spaces PROMOTE: Shopper Personalisation
More informationCross-channel marketing. What can the best of the best tell us?
Cross-channel marketing What can the best of the best tell us? Contents Introduction 3 Today s cross-channel marketing challenge 4 Best of the Best 2015 Key Facts 1. So many devices, so little attention
More informationPremium Advertising Sweden UK France Germany. On behalf of Widespace
Premium Advertising Sweden UK France Germany On behalf of Widespace Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics Sample
More informationMulti-Touchpoint Marketing
Multi-Touchpoint Marketing Hey Ezra here from Smart Marketer, and I have an ecommerce brand that Facebook just did a case study on. They put us on their Facebook for Business page, because we're on pace
More informationSUMMARY RESULTS US, UK AND CHINA NOVEMBER 2016
SUMMARY RESULTS US, UK AND CHINA NOVEMBER 2016 STORIES ARE IN MOTION The mobile web and search are shaping a new world of branded news and information. A world where the consumers of news and information
More informationYour Digital Marketing Toolkit Incorporating Online Platforms into your Marketing Strategy
Your Digital Marketing Toolkit Incorporating Online Platforms into your Marketing Strategy M A R T I N M C D O N A L D Find the most effective digital strategies for your business Best practice and common
More informationWHITEPAPER OPTIMISE YOUR BRAND AND MARKETING STRATEGY WITH BRANDPOINT
WHITEPAPER OPTIMISE YOUR BRAND AND MARKETING STRATEGY WITH BRANDPOINT INTRODUCTION Do you know how your brand is perceived among your core customers? Or why consumers are choosing your products over a
More informationL Oréal s Digital Transformation
L Oréal s Digital Transformation Written by Marie Gulin-Merle Published April 2017 Topics Advertising, Retail, Mobile, Moments-that-Matter Consumer experiences on digital and more specifically mobile are
More informationLeveraging technology to grow in today s diverse marketplace HISPANICS
Leveraging technology to grow in today s diverse marketplace HISPANICS 1 Media options in the age of total market In the past, targeted media was the norm/ good enough to reach out to ethnic consumers.
More informationPUBLISHED SEPTEMBER 2017 BY ANIMOTO
PUBLISHED SEPTEMBER 2017 BY ANIMOTO A look at social video and social advertising trends based on in-depth survey results from more than 1,000 general population consumers and 500 marketers CONTENTS 3
More informationHow to Spy on other People s Facebook Ads
How to Spy on other People s Facebook Ads What is your #1 Goal with your internet marketing? I would hope it is to make as much money as possible in the fastest time working smart while genuinely helping
More informationYOUR ON DEMAND DIGITAL PARTNER. We work with innovative organisations to build memorable, engaging campaigns.
YOUR ON DEMAND DIGITAL PARTNER We work with innovative organisations to build memorable, engaging campaigns. ABOUT US Here at Wallop our talent pool is unlimited. We link with the best talent on the market
More informationMarketing & Communications
Marketing & Communications October 2016 Contents Before you begin Building a campaign Inbound v Outbound Public relations Social media Before you begin Determine your audience Members Swimmers Parents
More informationIntroduction to digital marketing
Introduction to digital marketing with emphasis on social media DAVID FERNANDO TERRA FERMA MEDIA LTD www.terrafermamedia.com Marketing communications agency: website design & build social media marketing
More informationB2B MARKETING INSIGHTS
B2B MARKETING INSIGHTS 2017 Welcome to Spry s latest B2B Marketing Insights. Based on new statistics, it s evident that more B2B marketers are embracing content marketing and enjoying greater success using
More information5 Steps to Personalized Marketing
5 Steps to Personalized Marketing What is Personalized Marketing Historically, marketing has been an all-or-nothing affair: messages are distributed to the largest possible number of people, attempting
More informationThe Mobile Hub Understanding the role of mobile in decision making. December 2014
The Mobile Hub Understanding the role of mobile in decision making December 2014 Research objectives To map the current and future role of mobile and tablets in the purchase cycle across the entertainment,
More informationAdvancing Trade Marketing in the Digital World
Advancing Trade Marketing in the Digital World Connecting Digital and Trade Marketing New technology has always been a central agent for retail industry change. The spread of car ownership in the 1920s
More informationThe Guide to Influencer Marketing Automation
The Guide to Influencer Marketing Automation Here s an unfortunate fact: Consumers trust Congress more than brand advertising 1. Sad but true, though hardly surprising. Consumers know that marketers monitor
More informationA 2-day workshop with Mahesh Neelakantan
INTRODUCTION Let s face it The FMCG/CPG industry is at a crossroads. On one hand faith in traditional advertising is diminishing & the audience erosion on traditional media is accelerating more than the
More informationMCF. mcf.org.uk /vote. mcf.org.uk/vote. awards. MCF Community Awards Tercentenary Fund Promote the Vote!
MCF Community Awards Tercentenary Fund Promote the Vote! Top tips for encouraging members of your Province and local community to vote TV MCF awards mcf.org.uk /vote mcf.org.uk/vote Welcome to your guide
More informationOUR VISION, MISSION & VALUES
COMPANY PROFILE WHO WE ARE Founded on the 3rd of May, Agency35 is proud to include the number 35 as part of its identity to commemorate our beginnings. Agency35 is an attentive, agile, and trustworthy
More informationPay Per Click. September 2016
Pay Per Click September 2016 How Pay Per Click advertising works Pay Per Click (PPC) advertising is a model of internet marketing in which advertisers pay a fee each time a person clicks one of their ads.
More informationcustomer experience revenue converting into How to meet expectations at every stage of the buying cycle magneticnorth.com 1 / 22
converting customer experience how to meet expectations at every stage of the into buying cycle revenue magneticnorth.com 1 / 22 Introduction Since the dawn of commerce, we ve known that good customer
More informationSocial Listening. How brands leverage real-time conversations to understand customers, competitors and markets.
Social Listening How brands leverage real-time conversations to understand customers, competitors and markets. Understanding Conversations The Internet is an interconnected community of people with conversations
More informationGAMER. Interpreting the data. Cross-platform activities Index comparisons
The GAMER With consumers increasingly connecting with brands on the move across multiple devices, our new research has pinpointed four distinct types of consumer who are Always On and more digitally connected
More informationA socialfresh Academy ebook CONTENT TIPS. SocialFreshAcademy.com
A socialfresh Academy ebook 64 CONTENT TIPS GENERAL TIPS 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Use every status update category: Text, links, images and video. Variety increases reach and user engagement.
More informationHow to build digital, connected and adaptive Customer Experiences
V How to build digital, connected and adaptive Customer Experiences The secret to making your customers loyal 2 Keeping customers happy has never been tougher. They ve more of everything: devices, channels,
More informationEnrich for universities
Enrich for universities Using social media to increase engagement, reduce cost, and save time hubbub.net/enrich What is Enrich and why do you need it? Enrich is a social media analytics tool, built by
More informationBrand Data Fuels Programmatic
Brand Data Fuels Programmatic 1 With programmatic taking an ever-greater share of digital budgets, advertisers need to be aware that the lack of brand data in the automated systems that increasingly determine
More informationHow to reach technical audiences through... inbound marketing. Issue 2
How to reach technical audiences through... inbound marketing Issue 2 In our previous issue we looked at the use of PR and how it can be a powerful and cost effective way for engineers to reach wider audiences
More informationWHAT IS CUSTOMER PROFILING?
WHAT IS CUSTOMER PROFILING? HOW TO USE CUSTOMER PROFILING TO GAIN A COMPETITIVE ADVANTAGE Today s marketplace is extremely competitive with businesses competing for market share, customer acquisition and
More informationHello My name is Darren - Head of Strategy and UX.
Hello My name is Darren - Head of Strategy and UX 2J Commerce are Magento Enterprise Partners, since 2012 We have been working on the platform since its initial release. We have circa 20+ Magento 2 sites
More informationLOST YOUR CRM DIRECTION?
LOST YOUR CRM DIRECTION? THIS 5-STEP ROADMAP CAN HELP The better an organisation understands its customers and their needs and their expectations, the greater opportunity it has to satisfy those needs
More informationYour digital campaign fell flat. Now what?
Your digital campaign fell flat. Now what? Reaching the desired audience is always a bit of a challenge, particularly in an ever-changing media landscape. How can you improve your digital performance without
More informationCreating an inclusive digital communications strategy. 5 July 2016
Creating an inclusive digital communications strategy 5 July 2016 What we ll be looking at today How to write a social media strategy Understanding of key trends Understanding of opportunities and risks
More informationOpen the door and unlock opportunities with the Cisco Services Icebreaker Program. What s hidden in your Cisco Installed Base? TD Azlan, Services
What s hidden in your Cisco Installed Base? Open the door and unlock opportunities with the Cisco Services Icebreaker Program Your Personalised Business Case - prepared for TD Azlan, Services Your Personalised
More informationI only wanted a mascara!
I only wanted a mascara new Understanding shoppers purchase journeys is one of the toughest challenges manufacturers and retailers are facing today. What route do shoppers take when making a purchase?
More informationB2B MARKETING INSIGHTS
B2B MARKETING INSIGHTS Welcome to Spry s latest B2B Marketing Insights. Did you know that more than half of B2B marketers believe their organization is unsure about what content marketing success looks
More informationBoost your Raffle Ticket Sales
00001 00001 Boost your Raffle Ticket Sales Tips & Guide Raffle Tickets 4 U Introduction Running a raffle is a tried and tested way of raising money because it s easy, simple and quick. However, to increase
More informationPostgraduate Diploma in Digital Marketing
2017 1 Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2017 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma
More informationNewswire Influencer Marketing Guidebook
Newswire Influencer Marketing Guidebook Introduction Table of Contents Marketing Guidebook 1.1 Defining Influencer Marketing 1.2 Finding Your Definition of an Influencer 1.3 Brand Challenges Advertisers
More informationThe Art of Optimizing Media Asset Management
December 01 The Art of Optimizing Media Asset Meet the Modern Ahead of the Content Data in Thank you to our sponsors: share: Data in By Kendra Chamberlain With the rise of IBM s Watson, Amazon, Google
More informationChoosing the Right Tools for an ABM Strategy...4 CRM...4 Marketing Automation...5 Data Analytics Software...6 Digital Advertising...
Contents What is Account-Based Marketing?...3 Choosing the Right Tools for an ABM Strategy...4 CRM...4 Marketing Automation...5 Data Analytics Software...6 Digital Advertising...6 Account-Based Marketing
More informationThe 2016 marketer s guide to tech loving UK consumers
The 2016 marketer s guide to tech loving UK consumers Key insights Alan Thorpe Digital and Data Director Bray Leino Yucca THE 2016 MARKETER S GUIDE TO TECH LOVING UK CONSUMERS Still in the dark? 89% of
More informationReaching Today s Health Care Consumer
CONSUMER ENGAGEMENT Reaching Today s Health Care Consumer Digital Marketing Best Practices Cheryl Haas Managing Director, Audience Rx 2 3 Today s HEALTH CARE Consumer 4 Digital Usage 280M INTERNET USERS
More informationSocial media meets health promotion
Let s Start. Social media meets health promotion Mel Stoneham Mel Edmunds By everyone sending a tweet that says something like you are looking forward to the social media webinar hosted by @PHAIWA Melissa
More informationSocial Media 101: Strategies for Engaging Your Audience
Social Media 101: Strategies for Engaging Your Audience Hello, We re Angie & Betsy! Let s Talk About Creating Engaging Content What works Facebook and Twitter Analytics Other tools Creating Engaging Content
More informationAccount-Based Marketing: New Trend or Sales Necessity?
Account-Based Marketing: New Trend or Sales Necessity? There is an impression that account-based marketing is a new discipline in B2B marketing. But it s been around for a long time. Why is it hot again?
More informationTrends that shape Future Business Perspectives
Trends that shape Future Business Perspectives Why we need strong stories to make things materialise Jon Haag Think Heroes AB LinkedIn: linkedin.com/in/jonhaag9 Instagram: @jon_thinkheroes Twitter: HaagJon
More informationSTEP 6: TRACK YOUR IMPACT
STEP 6: TRACK YOUR IMPACT While you are planning your objectives, strategies, and tactics, it is important to think about how you will know if your initiative is successful. Developing your monitoring
More informationTrueTouch SM Power personalized campaigns across channels
TrueTouch SM Power personalized campaigns across channels Understand what to say, where to say it and how to make purchasing easier for your customers Personalizing your content and media mix to mirror
More informationINMOBI MOBILE NATIVE ADS. Native Ads InMobi
INMOBI MOBILE NATIVE ADS Native Ads brands@inmobi.com www. inmobi.com Follow us on @InMobi facebook.com/inmobi INMOBI NATIVE ADS Moments in a consumer s life map provide brands with the opportunity to
More informationEntrepreneurial Marketing Paul J. Werner
Entrepreneurial Marketing Paul J. Werner 1 Welcome to Entrepreneurial Marketing Connecting Entrepreneurial Communities! East Tawas, MI October 8, 2014 2 Introduction to Entrepreneurial Marketing Marketing
More informationDEMOGRAPHICS AUDIENCE HEADSPACES
DEMOGRAPHICS AUDIENCE HEADSPACES MARCH 2015 INTRODUCTION Through the use of the FutureFact research survey, Primedia Broadcasting is able to give clients a rich psychographic picture of the headspaces,
More informationCRM FOR MEDIA & PUBLISHING
CRM FOR MEDIA & PUBLISHING The Media & Publishing industry is in a state of transformation, with new players continuously entering the market, leaving consumers spoilt for choice. The keys to driving subscriptions,
More informationGETTING MEDIA RIGHT. Creating Breakthrough Marketing in a Connected World
GETTING MEDIA RIGHT Creating Breakthrough Marketing in a Connected World 2017 INTRODUCTION Digital no longer stands alone; it s an essential part of today s media mix and one of many channels marketers
More informationMarketing Your Business Through Social Media Part II
Marketing Your Business Through Social Media Part II FSC Interactive Online and Interactive Marketing Agency located in New Orleans, La. Specialize in Social Media Strategy, Paid Search Campaigns and SEO
More informationSOCIAL MEDIA STRATEGY. Creating Culture Making Impact Digital Transformation Stakeholder Engagement
SOCIAL MEDIA STRATEGY Creating Culture Making Impact Digital Transformation Stakeholder Engagement HSE November 2017 Introduction The Digital Age has transformed communications as we know it. Marketing
More informationShifting campaign performance into high gear. Deliver automated, personalised, cross-channel experiences with data-driven segmentation.
Shifting campaign performance into high gear. Deliver automated, personalised, cross-channel experiences with data-driven segmentation. Table of contents. Introduction. Streamline your marketing data.
More informationZero clothing returns. Digital future or fairytale?
Zero clothing returns. Digital future or fairytale? 1 Executive Summary Retail is disrupted and out of balance; in the race to win with customer experience, operating costs have spiralled. Digital technologies
More informationTIPS FOR MANAGING SOCIAL MEDIA
TIPS FOR MANAGING SOCIAL MEDIA SMS @ SMS FOR SMALL BUSINESSES SMS @ SMS @ @ NEWBERN CONSULTING SEDRIK NEWBERN SCOTT VENTURA NEWBERNCONSULTING.COM CONTENTS Introduction Focus First on the Social in Social
More informationReports. Aldi meets Amazon. Digitalisation & Discount Retailers: Disruption in Grocery Retail
Aldi meets Amazon Digitalisation & Discount Retailers: Disruption in Grocery Retail Introduction Like many markets, grocery retail is going through rapid digitalisation. This report, based on data from
More informationSocial. The. Interpreting the data. Cross-platform activities Index comparisons
The Social Butterfly With consumers increasingly connecting with brands on the move across multiple devices, our new research has pinpointed four distinct types of consumer who are Always On and more digitally
More informationNewBase Marketing Priorities 2016 THE GROWING IMPORTANCE OF CONTENT IN A CONSUMER-LED MARKETING ERA
NewBase Marketing Priorities 2016 THE GROWING IMPORTANCE OF CONTENT IN A CONSUMER-LED MARKETING ERA About the author Mike Jeanes Global Head of Insights CONTACT: E: mike.jeanes@thenewbase.com Mike is the
More informationEvent organisation model
Guide 1 September 2015 Event organisation model A REVISION OF THE BUSINESS MODEL CANVAS APPLIED TO EVENTS Value proposition of your event What should I offer my customer? Page 5 Customer relationships
More informationDeveloping Your International Tourism Markets Workshop 3 5 th December
Developing Your International Tourism Markets Workshop 3 5 th December Today 9.30 9.40 Welcome Fergus Watson 9.40 10.15 Outline for the Day Going Social Recap of Second Workshop Researching your target
More informationThe Customer Journey Capturing and Analyzing Events That Drive Viewership. October 18, 2016
The Customer Journey Capturing and Analyzing Events That Drive Viewership October 18, 2016 At Teradata, we know Analytics and data unleash the potential of great M&E companies 2 Finding Meaning in Analytics
More informationFacebook ads options. Or how to replace the loss in organic/free Facebook traffic. Ann Stanley Founder & MD of Anicca Digital Ltd February 2018
Facebook ads options Or how to replace the loss in organic/free Facebook traffic Ann Stanley Founder & MD of Anicca Digital Ltd February 2018 About Anicca Anicca was founded in 2007 by Ann Stanley, when
More informationCognitive, Cross-Channel & Customer- Centric:
Cognitive, Cross-Channel & Customer- Centric: 5 Ideas to Impact Your Marketing Approach Antonia Edmunds Watson Marketing: Go to Market Leader - AP aedmunds@sg.ibm.com Marketing in the cognitive era Producing
More informationMarketing Attractions in a World of Tech.
Marketing Attractions in a World of Tech The world of visitor attraction marketing has changed We re going on a day out Here I am Look at this Let s review it! Today s Marketing Manager The digital world
More informationChapter 8 Media Buying Process
Chapter 8 Media Buying Process 1 Learning Objective To understand the media buying process To understand the modern day practices such as use of software in media planning To understand the future practices
More informationw: e: Media Pack
2 INTRODUCTION WaterBriefing is the UK s leading online daily dedicated news and intelligence service for business professionals in the water sector covering both UK and international issues. WaterBriefing
More informationOracle Utilities The Digital Utility
Oracle Utilities The Digital Utility 6 Things That Are Possible When You Own Digital Transformation THE DIGITAL ERA Look around you. Chances are good you have a smart phone nearby, you may be in fact reading
More informationKari Chisholm Mandate Media
Kari Chisholm Mandate Media kari@mandatemedia.com Mandate Media @mandatemedia GET THESE SLIDES mandatemedia.com/osba A full service digital political consulting firm A few select clients Jeff Merkley for
More information