Media Information 2013

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1 D 5,00 1 CHF 9,50 B13894 Media Information 2013 Price list no. 4 valid from 1 January 2013 Geht BRIC die Luft au FINANCIAL GATES GmbH a member of the F.A.Z. publishing group l/38 CRM-Systeme/66

2 FINANCIAL GATES Current Media Overview Financial Topics / CFO Media Entrepreneurial Topics / CEO Media

3 Verlagsinformation 1 Publisher s Information and Contents Publisher FINANCIAL GATES GmbH A member of the F.A.Z. publishing group Bismarckstraße 24, Friedberg / Germany Phone: +49 (0) / Fax: +49 (0) / info@marktundmittelstand.de Internet: Management Dr. André Hülsbömer, Volker Sach Advertising Manager Christiane Martin Phone: +49 (0) / c.martin@financial-gates.de Advertising disposition Phone: +49 (0) / anzeigen@financial-gates.de Bank account Frankfurter Volksbank eg Bank code number: Bank account number: IBAN: DE , BIC: FFVB DE FF Payment terms Net payment is due within 30 days of invoice date. A 2% discount applies for pre-payments and payments by direct debit. The discount does not apply if the customer has outstanding bills due. Terms and conditions Terms and conditions valid in Germany apply to order processing. These may be downloaded at or obtained from the publisher. The information found in this price list may be updated over the course of the year. The latest, binding price list can be found at Frequency of publication 10 issues per year Date of publication: first Friday of the month of publication Cover Price Annual subscription Simple copy 55 EUR 5 EUR Contents 1 Publisher s Information and Contents 2 Editorial Concept 3 Circulation and Readership 4 Advertising Formats 5 Advertising Rates and Discounts 6 Dates and Topics 7 Inserts, Supplements and Tip-ons 8 Technical Information 9 Online Advertising Rates 10 Product Line 11 Advertising Contacts

2 Editorial Concept How to make your company stronger Markt und Mittelstand covers everything that mid-sized businesses need to know about current challenges and business processes.

Field reports from CEOs, helpful advice from consultants and a selection of the most important news form a staple of the articles in the magazine.

4 2 Editorial Concept How to make your company stronger Markt und Mittelstand covers everything that mid-sized businesses need to know about current challenges and business processes. Our knowledgeable editorial staff ensures that all information presented in the magazine is practical, verifiable and up-to-date. Field reports from CEOs, helpful advice from consultants and a selection of the most important news form a staple of the articles in the magazine. Moreover, our editors frequently write about topics and questions that matter most in areas such as capital investments, office equipment, telecommunications, IT or production technologies. There is also space dedicated to debate and discussion of the challenges regularly facing CEOs in their business, be it: lack of skilled employees, energy and resource costs or the unknown dangers of new markets. The editors of Markt und Mittelstand maintain close contact with CEOs and experts who can bring the necessary expertise on a particular subject D 5,00 1 CHF 9,50 B13894 Geht BRIC die Luft aus? Job-Portale/20 Fördermittel/38 CRM-Systeme/66 Columns STRATEGY and HUMAN RESOURCES Here, readers can find all the necessary information on corporate development. The development of business models, market access strategies and the value added chain in addition to M&A, line extensions and human resources topics are the main focus of this section. Readers find plenty of useful and practical advice, especially in regards to the ever-important issue of the shortage of skilled labour. FINANCING The FINANCING column supports companies in financing their growth plans and offers important advice on accounting, invoicing or tax issues. Other topics typically covered in these pieces are: alternative financing, current developments in the credit sector or current tax decisions. PRODUCTION and TECHNOLOGY No matter whether you work in the manufacturing sector or the service industry production is at the heart of your company. Therefore, this column offers readers important advice on production technology, process management, purchasing of semi-finished goods and manufacturing. In addition, we cover IT and telecommunication. CUSTOMERS and MARKETS No sales, no business. This category focuses on new distribution channels, organisational management of sales teams, sales financing, logistics and marketing.

5 3a Circulation and Readership Circulation (IVW* II/2012) Printed copies: 100,567 Circulation: 99,024 (* IVW Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.v. the German organisation that provides advertising performance data.) Affinity independent decision makers from the management board Der Handel. 150 Readership Markt und Mittelstand is published specifically for CEOs and decision makers in the German Mittelstand, mid-sized businesses in Germany. Companies that fit this description typically have a turnover of EUR million and a workforce of employees. Each month Markt und Mittelstand reaches 155,000 readers, who are mainly owners, managing directors and top executives of medium-sized companies (LAE 2012, Leseranalyse Entscheidungsträger, Reader Analysis of Decision-Makers in Economics and Administration). Readers of Markt und Mittelstand represent a high investment potential and are an important target group for business-to- business communication. They are involved in the corporate decision-making processes across all fields of competence. Markt und Mittelstand is the entrepreneurial magazine for top decision makers and executives in Mittelstand companies. 125 Markt und Mittelstand manager magazin Creditreform 50 Wirtschaftswoche Capital 75 impulse Handwerk Magazin Affinity medium-sized companies* 50 Source: LAE 2012; Affinity Index (LAE total = 100) * Medium-sized companies: owners and executives of companies with < 500 employees and a minimum annual sales volume of EUR 250,000

6 3b Readership Readers Profile Markt und Mittelstand readers Age Up to 29 years old 4, to 49 years old 92, to 59 years old 45, years old and older 14,000 9 Number % Index (LAE total: 100) Personal gross annual income (in EUR) Less than 80,000 86, ,000 and over 68, Position Owners 47, Top executives 93, Company size by employees Up to 99 employees 100, to 999 employees 37, or more employees 14, Company size by turnover (in EUR) Up to 2 million 49, Between 2 million and 50 million 72, Between 50 million and 150 million 11,000 7 More than 150 million 17, Source: LAE 2012

7 4 Advertising Formats Full page 2/3 vertical 2/3 horizontal 2/1 double page tunnel ad P: 169 x 236 mm S: 210 x 280 mm P: 111 x 236 mm S: 136 x 280 mm P: 169 x 157 mm S: 210 x 180 mm P: 370 x 236 mm S: 420 x 280 mm P: 254 x 180 mm S: 254 x 208 mm 1/2 vertical 1/2 horizontal 1/3 vertical 1/3 horizontal 2 x 1/2 page horizontally across middle stitching 2 x 1/3 page horizontally across middle stitching P: 78 x 236 mm S: 103 x 280 mm P: 169 x 118 mm S: 210 x 138 mm P: 53 x 236 mm S: 78 x 280 mm P: 169 x 78 mm S: 210 x 94 mm P: 370 x 118 mm S: 420 x 138 mm P: 370 x 78 mm S: 420 x 94 mm 1/3 corner ad 1/4 horizontal 1/6 vertical P: 111 x 118 mm S: P: 169 x 59 mm S: 210 x 73 mm P: 53 x 118 mm S: P: print space (width x height) S: Section (width x height) For ads with bleed, please allow for an additional 3 mm margin per side. For ads across middle stitching, please incorporate an additional 2 mm margin along the internal edge. Additional sizes and sizes for special supplements on request

8 5 Advertising Rates and Discounts Basic Formats Print space Section* Price for 4c, b/w W x H in mm W x H in mm in EUR*** Full page 169 x x ,980 2/3 vertical 111 x x ,300 2/3 horizontal 169 x x ,300 1/2 vertical 78 x x 280 8,140 1/2 horizontal 169 x x 138 8,140 1/3 vertical 53 x x 280 5,560 1/3 horizontal 169 x x 94 5,560 1/3 corner ad 111 x ,560 1/4 horizontal 169 x x 73 4,270 1/6 vertical 53 x ,880 Formats across middle stitching** 2/1 double page 370 x x ,960 tunnel ad 254 x x ,280 2 x 1/2 horizontal 370 x x ,280 2 x 1/3 horizontal 370 x x 94 11,120 Special placements Double page before table of 370 x x ,800 contents 2nd cover page 169 x x ,400 3rd cover page 169 x x ,100 4th cover page 169 x x ,400 1/3 vertical next to editorial 53 x x 280 6,100 * For ads with bleed, please allow for an additional 3 mm margin per side. ** For ads across middle stitching, please incorporate an additional 2 mm margin along the internal edge. *** All prices do not include German value added tax (currently 19%) Stringent placement (e.g. positioning in the first one-third of the magazine) incurs an extra charge of about 5 % Additional sizes on request Agency commission: 15% Please specify special colours with the colours of the Euroscale Discounts Quantity discounts 3 and more pages 3% 6 and more pages 8% 9 and more pages 10% 12 and more pages 15% 15 and more pages 18% 18 and more pages 20% Frequency discounts 4 and more ads 3% 8 and more ads 8% 12 and more ads 10% 18 and more ads 15% All discounts apply to each ad customer and remain in effect for one contractual year. You can only qualify for one type of discount.

9 6 Dates and Topics Issue Date of issue Advertisement Focus Additional topics and submission deadline 02/ Factoring, Leasing & Co New markets: Asia alternatives for financing 03/ IT-solutions for the Mittelstand Raw materials & energy business software 04/ Fleet management & Strategies to keep specialists and company vehicles executive staff (human resources strategies) 05/ Perspectives in manufacturing Transportation and logistics and engineering 06/ Automotive Purchasing: E-procurement alternatives to actuation 07-08/ IT-Security Work clothing & work security 09/ Commercial vehicles Office-Equipment 10/ Financing for Telecommunication mobile solutions medium-sized companies 11/ Private equity, Sales how to reach the customer shareholding & succession 12/ / Strategies for trade-fairs New markets: Latin America Advertising deadline is also the cut-off date for cancellations. Subject to change * The publisher reserves the right to reduce the scope of the specials as well as to postpone or cancel the specials.

10 7a Inserts, Supplements and Tip-ons Loose inserts Bound inserts Tip-ons are loose, printed materials from are printed materials or brochures that are are process-finished, delivered products, a single advertiser which are put firmly bound into the magazine. which are glued on a carrier ad into the magazine. Please note: The insert must contain (min. full page) in such a way that they the information Markt_und_Mittelstand_No. from in the footer. can be easily removed and used by interested readers. Empty envelopes and eye-stuck coupons are considered postcards. Price per 1,000 copies Up to 25 g EUR pages EUR 140 Postcard EUR 65 Up to 50 g EUR pages EUR 150 Booklet EUR 75 Part of a circulation up to 25 g EUR pages EUR 170 Part of a circulation up to 50 g EUR pages EUR 185 Minimum of advertisements 1/1 page > 8 pages on request (according to price list) Discounts None None None Postage Prices include weight-dependent postage required for mailings. Insertion options Total circulation Total circulation Total circulation Part of circulation (min. 10,000 copies) Part of circulation on request Formats sizes Min. format Untrimmed format: Min. format 105 mm (width) x 148 mm (height) 216 mm (width) x 289 mm (height) 60 mm (width) x 100 mm (height) Max. format Trim on head edge 6 mm and on all Max. format 200 mm (width) x 270 mm (height) other edges 3 mm 180 mm (width) x 210 mm (height) Special formats on request Volume Volume up to 8 pages; 2 pages min. 100 g/qm Min. 150 g/qm Paper weight More pages upon request 4-6 pages min. 80 g/qm Tip-ons must have at least a 30 mm Placement max. 170 g/qm gap to the side brim and a 20 mm gap Larger upon request to header and footer. All prices do not include German value added tax (currently 19%); agency commission: 15%

11 7b Inserts, Supplements and Tip-ons Order and cancellation deadline Delivery Volume Liability Shipment Delivery address Delivery deadline Sample Collective advertisements Press product Marking Further information 17 days prior to the publishing date Please contact us for an up-date on the required volume of inserts or tip-ons since there might be fluctuations in the actual circulation. Always add 2%. Damages resulting from a violation of the technical conditions must be compensated for. In case of material processing problems, finishing the magazine has priority. Directly to the printer using Euro palettes. Do not pack cross-wise within one layer. Layers must be separated with a 2 mm thick insert floor. The shipment note must contain the following information: magazine, issue number, name of product, number of copies per palette, number of palettes, total volume of shipment, sender and recipient Vogel Druck und Medienservice, attn: Mr. Uwe Fritz, Leibnizstraße 5, Höchberg / GERMANY 14 working days prior to the publishing date Upon order placement a binding sample is required (two pieces). The order only becomes binding for the publishing house once the sample is received and accepted. In some cases the printer s release might depend on a sample run. In this case the contract giver must provide 1,000 original samples. Inserts, supplements or tip-ons which are used by more than one contract giver must be agreed on individually with the publishing house. Prices upon request. We will mark your insert as third-party insert. Since Deutsche Post AG has considerd certain printed inserted products as press mail rather than paid for inserts since 01-Jan-2004, there might be significantly higher costs when invoiced by Deutsche Post AG at a later date. We must hand these costs down to the customer. Additional costs do not usually arise when the printed product contains the word Anzeige or Werbebeilage on the cover page. Bound inserts which can not be clearly recognised as advertisements must be marked with the term Anzeige in 9 point majuscule bold for press law reasons. Inserts, supplements or tip-ons must be delivered by the contract giver readily printed and fully processed. The final price depends on the calculated print run (Please ask for current numbers). Prices may vary if the product quality makes processing difficult. Inserts or tip-ons with fan fold can not be processed mechanically. Other ad specials are possible on request.

12 8 Technical Information Magazine format Print space Print process Binding Resolution Colours Profile cover Profile inside 210 mm wide by 280 mm high plus 3 mm trimming edge on every side 169 mm wide by 236 mm high Web offset (inside); sheetfed offset (cover) adhesive binding 60 raster Euroscales/CMYK (no special colours such as: Pantone; HKS etc.) Fogra Profil ISOcoated _v2_eci.icc Fogra Profil PSO_LWC_Standard_eci.icc Both profiles are available at Financial Gates GmbH reserves the right to make technical changes in production, processing and publication dates File formats Read-only documents: Print-optimized PDF file (Version 1.4) or EPS with included fonts Important information The format of the ad document must correlate to that of the ad itself. For ads with bleed, please allow for an additional 3 mm margin per side. When placing a trimmed ad, all texts, logos etc. have to have a trim margin of at least 10 mm from the cutting edge. For ads across middle stitching, please incorporate an additional 2 mm margin along the internal edge. Orientation crosshairs and format corners have to be positioned with sufficient distancing (12 pt.). Special colours must be converted into colours on the Euroscales standard. Fonts should be included in the file or converted into paths. If that is not possible, then the fonts should be sent as if they were imbedded pictures or graphics. Please do not use modified or true type fonts. When creating a PDF with Adobe InDesign, please check for identity H fonts in the PDF and, if necessary, convert the text to paths. Writeable documents: MAC and PC: QuarkXPress 8.0, Adobe InDesign CS 5, Adobe Photoshop CS 5, Adobe Illustrator CS 5 It is possible to transmit printing data electronically. Inquiries for FTP data transfers: Phone: +49 (0) / , Fax: +49 (0) / When sending your files, please only use names with a clear reference to Markt und Mittelstand. When compressing files, please only use file compression types that unpack themselves, such as StuffIt or ZipIt. The delivered files will not be corrected in any matter. If corrections are necessary or wrong print materials are sent, please resend the files.

13 9 Online Advertising Rates The online portal offers medium-sized companies relevant news, helpful tools, references to other useful internet pages and all information on the magazine plus the surrounding world of Markt und Mittelstand. Just like the monthly magazine, the online portal focuses on beneficial information for owners, managing directors and decision makers of Mittelstand companies. The portal also provides its users with a lot of additional in-depth information on every issue concerning management. In addition, it presents valuable tools, which help medium-sized companies deal with their manifold tasks and presents them with daily updated topical information. News items are sent out to subscribers in a complimentary newsletter as an additional service. Regular focal topics supplement the extensive background information offered in the online portal. The closely intertwined online and print services ensure that print readers use the website of Markt und Mittelstand and vice versa. Online Ads on Ad form Format in pixel Website rotation (TCP)* Super banner 728 x 90 EUR 80, Medium rectangle 300 x 250 EUR 100, Skyscraper 120 x 600 EUR 80, Layer ad individual EUR 135, Sponsoring and special ad * All prices do not include German value added tax (currently 19%) TCP = Thousand contact price (price for 1,000 views of a banner) The minimum sum is EUR 1,000 plus VAT. Current advertising information can be found at: on request advance by knowledge If you are interested in online advertising on our homepage, please contact our marketing partner: Business Advertising GmbH Kronprinzenstraße Düsseldorf / Germany Phone: +49 (0) 2 11 / Fax: +49 (0) 2 11 / werbung@businessad.de Internet:

14 10 Product Line Markt und Mittelstand helping boost your company s performance Print Online Research Events Markt und Mittelstand The magazine for growing companies Restructuring Yearbook Online portal www. marktundmittelstand.de Weekly newsletter Markt und Mittelstand Webinar Studies on mediumsized companies Market research (e.g. customer satisfaction analysis, market potential research) Managed events at customer request Web-TV Markt und Mittelstand

15 11 Advertising Contacts Publisher FINANCIAL GATES GmbH Bismarckstraße Friedberg / Germany Phone: +49 (0) / Fax: +49 (0) / info@marktundmittelstand.de Internet: Advertising Manager Christiane Martin Phone: +49 (0) / c.martin@financial-gates.de Advertising disposition Phone: +49 (0) / anzeigen@financial-gates.de Sales offices in Germany Nielsen I, V VII Dirk Struwe Medienvermarktung Poelchaukamp Hamburg Phone: +49 (0) 40 / Fax: +49 (0) 40 / info@struwe-media.de Nielsen II Andreas Fuchs medienservice + beratung Vereinsstraße Neuss Phone: +49 (0) / Fax: +49 (0) / afuchs@medienservice-und-beratung.de Nielsen III a/iii b Medienberatung Uwe Stolte Groosstraße Eltville Phone: +49 (0) / Fax: +49 (0) / uwe.stolte@medienberatung-stolte.de Nielsen IV Peter Cagic Cagic Medien Marketing GmbH Otterweg Baldham Phone: +49 (0) / Fax: +49 (0) / peter@cagic.de

16 A product of: Bismarckstraße Friedberg / Germany Phone: +49 (0) / Fax: +49 (0) / info@marktundmittelstand.de Internet:

FINANCIAL GATES Current Media Overview.

FINANCIAL GATES Current Media Overview. www.marktundmittelstand.de 03 2012 D 5,00 1 CHF 9,50 B13894 Media Information 2012 Price list no. 3b valid from 1 January 2012 Bauch oder Zahl? FINANCIAL GATES GmbH a member of F.A.Z. publishing group