Ethnic Supermarket Series Starsky Supermarkets - Mississauga, ON

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1 Ethnic Supermarket Series Starsky Supermarkets - Mississauga, ON

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5 Summary overview: Canada's population is changing. We are one of the most diverse countries in the world with 20% of our population being foreign born and this number is projected to reach 26% by Canada's retail scene has been slow to adapt to this phenomenon with only a tiny proportion of retailers specifically focused on serving the needs and desires of ethnic shoppers. That is changing and we are seeing a steady growth in the number of ethnic retailers in Canada and this class of retailers are moving away from "mom and pop" formats into large and attractive supermarkets. This series will explore ten ethnic retailers across Canada and take you inside these stores through a series of photos, powered by Field Agent. We challenge our readers to start the conversation about how their company and brands will continue to grow sales and market share if they don't develop a clear strategy to address the needs of over 1/4 of the population. Sales Is Not Simple is developing a deeper understanding of this evolving and fascinating segment of our retail marketplace and will be able to help your organization take advantage of Canada's changing demographics. We hope that you find these insights useful in your day-to-day work and that you can draw inspiration from them. If you would like any more information on what you see in this report please feel free to reach us at jdoucette@salesisnotsimple.com

6 Starksy Supermarket Dundas Street West, Mississauga, ON L5L3R8 Maybe too often when we think of Ethnic retailing we think Asian. To do so is to be too narrow in scope as Canada s wide ranging sources of immigration have spawned great supermarkets such as Starsky which caters to Eastern European communities in the Toronto area - Poland in particular. Let s not forget that at one time the great Italian grocers that have become mainstream to us today were once ethnic retailers in their own right - servicing the immigration wave of the early 20th century. One can t help to wonder what mainstream retail will look like 20 or 30 years from now.

7 Starksy has two stores with a third store opening in Hamilton in Spring The first store appeared six years ago followed by a second and larger 97,000 sq. ft. store to serve the nearly 455,000 residents of Polish descent in Ontario and others with Eastern European heritage. In addition to a traditional supermarket the stores offer a range of services such as travel, optical, flowers, coffee shop and book store in its Galleria. Impressive Fresh Produce Section A sign in front of Starsky s new site in Hamilton boasts the arrival of over 600 types of cheese - challenging Toronto s new grocery mecca on Carleton Street!

8 Starsky Supermarket - Mississauga, ON Fresh Meat - One of the longest Butcher counters we have seen in a long time!

9 Deli - Reminiscent of our time in Polish supermarkets in the home country!

10 Fresh Fish - A dramatic flair for decoration stands out across the store.

11 Bakery - A Mountain of Bread. The way it should be merchandised!

12 Unparalleled Dairy Assortment Reflects the Tastes of the Region

13 A Wave of Bottled Water With Brands From Across Europe

14 Now This Is How Bulk Candy Should Be Done!

15 Blackcurrent nectar and other refreshing beverages

16 Ave SW