THE PROTOCOL FOR DECENTRALIZED MARKETPLACES

Transcription

1 WHITE PAPER THE PROTOCOL FOR DECENTRALIZED MARKETPLACES WHITE PAPER APRIL

2 ABSTRACT NeoPlace protocol has been designed as a standardized and open protocol for decentralized marketplaces on the Blockchain. Breaking the barriers for a massive adoption of the cryptocurrency requires its on the daily life especially through shopping and buy good or services. From small and medium merchants to the unbanked ones, cryptocurrency is a way to not be exclude from the globalization of e-commerce. NeoPlace builds a stack for any decentralized e-shop, e-commerce websites or marketplaces willing to implement innovative features for their end-users. The NeoPlace engine has been designed to be efficient and scalable by using decentralized and open source technologies. NeoPlace Proof of State introduces has been designed as a standard and universal protocol to track each phase of the transaction through the intensive use of Smart Contracts. Fully open source along with the NeoPlace escrow, it can be used in any e-commerce transaction for better, transparent and secure transactions between merchants and customers. The NPT Token aims to incentivize the community by rewarding them for each purchase, by building a dynamic ecosystem with discounts that can be applied by any merchant. The transparent and public inventory will allow secure and transparent transactions and will ultimately lower the barriers to create an e-commerce business for anyone.

3 INTRODUCTION 1. Project overview Our vision Building the decentralized marketplace of the future Global e-commerce overview Issues Merchants Face In E-Commerce WHAT IS NEOPLACE PROTOCOL? Main advantages of NeoPlace protocol and platform Is NeoPlace like Ebay or Amazon? Why do merchants need NeoPlace? Why do customers need NeoPlace? NEOPLACE ARCHITECTURE A Decentralized and distributed architecture Advantages of a Decentralized model The NeoPlace Protocol NeoPlace Third Parties Integrations NeoPlace Technical Stack NEOPLACE PROOF OF STATE Prove the authenticity of the seller's product Factors of state and conformity on NeoPlace Market : Smart Contract Factors of state and conformity on NeoPlace Services : Smart Contract Dispute resolution : NeoPlace escrow solution Technical standard interface Proof of State NEOPLACE PLATFORM FEATURES Market feature Services feature A Powerful NeoPlace payment platform NeoPlace platform in a nutshell ROADMAP & MILESTONES NEOPLACE THE NEOPLACE TOKEN NeoPlace Token use-cases NeoPlace Token implementation NeoPlace token overview NeoPlace token benefits

4 5. Token distribution Token availability Milestones Token sale Why an initial token sale? Use of funds TOKEN LOYALTY PROGRAM NEOPLACE TEAM THANK YOUR FOR YOUR SUPPORT! DISCLAIMERS GENERAL WARNINGS

5 INTRODUCTION 1. Project overview Cryptocurrencies are spreading very fast around the world, from Asia, Europe to Africa markets. There are more and more cryptocurrency holders and the total capitalization of all cryptocurrencies reaches $300 billion in April 2018 after a peak of $800 billion in December The current number of users owning cryptocurrency wallets is estimated to be around 25 million according to Statista. Bitcoin has been initially designed as a mean of payment using a P2P cash system. If cryptocurrency has been initially designed as a mean of payment, then what can you buy with it right now? Is the cryptocurrency mainstream as a day-to-day mean of payment, especially in the e-commerce? There are still lots of room in the adoption of cryptocurrency in our daily lives. Although we can assist to more and more merchants accepting cryptocurrency payment, cryptocurrency holders cannot use and spend them in their day-to-day lives, especially in buying goods or services. There is no solution in the market proposing a scalable standard protocol for building both e-shops and marketplaces on the Blockchain with intensive use of Smart Contracts and cryptocurrency payments. NeoPlace has been created for all people who want to take part of the future of e-commerce using Blockchain and cryptocurrency technologies. By being the protocol for marketplaces on the Blockchain, NeoPlace will allow anyone to create their all-inone decentralized e-shop or marketplace with a native wallet cryptocurrency payment solution. NeoPlace is disrupting centralized marketplaces monopolies like Amazon, Ebay or Upwork by allowing anyone to create their own public/private decentralized e-shop on the Blockchain with the benefit of NeoPlace protocol. Each merchant will benefit traction and visibility from NeoPlace community by posting each good or service interacting with NeoPlace protocol. Our aim is to connect merchants and customers all over the world with NeoPlace protocol in their e-commerce business. Unbanked people won t be exclude anymore from the global e-commerce system and will benefit with minimal transaction fees without any financial borders, and any third-party intermediaries. Our MVP on ios and Android already uses the NeoPlace protocol, using Ethereum Blockchain and IPFS protocol to manage scalability, immutable data and advantages of Blockchain. The NeoPlace protocol processes on the Ethereum Blockchain leveraging Smart Contract technology and IPFS protocol to leverage scalability. Using the latest technologies in decentralized and distributed models with Blockchain and IPFS which is a P2P protocol considered to replace the HTTP protocol, NeoPlace defines the future of decentralized marketplaces. The NeoPlace project took place in January 2017 and is based in Hong-Kong, one of the leaders in Blockchain technology adoption. Our team started with passionate software engineers with a passion to deliver a product with the best user experience. We have achieved exciting ios and Android MVP with successful end to end transactions on Ethereum network. 5

6 INTRODUCTION 2. Our vision Blockchain is reshaping the entire industry. The world is now embracing cryptocurrencies and we can see the mainstream adoption and legalization of cryptocurrency, especially with the rise of Bitcoin and Ethereum around the world in countries like Japan and Switzerland. Nations, corporations, and institutions are closely watching the progress achieved by the Blockchain and cryptocurrency technologies. The Ethereum alliance is backed by more than 200 members including big corporations such as Intel, UBS, and Accenture. The idea of a decentralized, global payment network with low cost and fast settlement time has profound implications across the worldwide financial system in areas like cross-border remittance, transaction processing fees, inter-institution clearing, and securities settlement. We are still among the early adopters in the era of Blockchain and cryptocurrencies. In the next few years, we will witness and act on the true potential of Blockchain and cryptocurrencies technologies being used worldwide. We will assist in a new era of decentralized applications and users will get more and more control of their own directives. Banks, governments, and institutions are getting more and more interested as they see Blockchain and cryptocurrencies as disruptive technologies that can move the world on every topic. The world is getting tokenized fast. As a team combining experience in financial markets, banking and retail, we witnessed how Tech companies make use of cutting edge technology and creative business models to consistently deliver better results in individual services. Our vision is to combine the latest technologies on Blockchain to deliver the best product. Now is the time to disrupt traditional markets using Blockchain and cryptocurrency technologies, create new ways for users to control their own markets and decentralize everything. We designed NeoPlace protocol to allow anyone to create in few minutes their decentralized e-shop on the Blockchain. These decentralized e-shops will ease purchases and sales of goods, offering services, all using cryptocurrency payment and Blockchain technologies. We are happy to present to you this white paper, a manifesto that humbly shares our mission, and invites you to participate in our revolution. 3. Building the decentralized marketplace of the future These last years, companies like Uber, AirBnb, WhatsApp have disrupted their markets, reimagining the transportation, accommodation, and messaging sectors. They shaped new ways of consumerism between individuals. On the other hand, the sales and purchases marketplace industry has not seen much innovation over the years. Platforms like Ebay, Amazon Marketplace are the standard for merchants to list and sell their goods online. The fees are usually fairly expensive for sellers. 6

7 INTRODUCTION With NeoPlace, we believe that the traditional marketplace can be disrupted by Blockchain and cryptocurrency technologies by bringing innovative features. NeoPlace protocol will not only offer the ability to goods or services with cryptocurrency but will also reinvent the way transactions are done between buyers and sellers through public and private marketplaces and cryptocurrency as a mean of payment. NeoPlace has been designed to allow anyone to create their own decentralized e-shop on the Blockchain with disruptive features such a secure transactions, automatic escrow solution with Smart Contracts, the ability to pay goods or services with the most popular cryptocurrencies and NPT tokens. By bringing a fully decentralized marketplace with innovative features and extremely low fees, we expect NeoPlace to catch 5% of the whole marketplace by As Blockchain and cryptocurrencies become mainstream, NeoPlace will gain popularity and is expected to have a bright future as a first mover in the decentralized marketplace using these innovative technologies. 4. Global e-commerce overview Marketplaces and global e-commerce are a multi-billion-dollar industry lead by Ebay, Amazon MarketPlace & Alibaba. According to Statista, the online retail e-commerce sales is foreseen to double in the next five years from $2,306 billions in 2017 to $4,878 billions in Online shopping is one of the most popular online activities worldwide but the usage varies by region - in 2016, an estimated 19 percent of all retail sales in China occurred via internet but in Japan the share was only 6.7 percent. Desktop PCs are still the most popular device for placing online shopping orders but mobile devices, especially smartphones, are catching up. 7

8 INTRODUCTION Purchasing goods and services online has become a common practice among many people around the world. Some choose to make online purchases for convenience, others because of the competitive price offered by some e-commerce platforms. Digital buyers can also be influenced by a range of digital resources when shopping, such as brand s and product reviews. Reasons to purchase aside, the number of digital buyers is on the rise. PayPal still remains the preferred payment method amongst online shoppers worldwide, as more than 40 percent of online shoppers affirmed using this method. The traditional credit card ranks second with a 31 percent usage rate, followed by debit cards. The range of devices with internet connections available to online shoppers allows goods to be purchased almost anywhere from any device. 8

9 INTRODUCTION Number of digital buyers worldwide from 2014 to 2021 (in billions) This chart displays a forecast of the number of digital buyers worldwide from 2014 to In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in The B2C e-commerce turnover is leaded by China, USA, UK and Japan. However, the growth of e- commerce is strong and foreseen to increase significantly in the South-east Asia where Internet and Smartphone penetration still remain low. While big corporations benefit from Internet e-commerce, small and medium companies are still excluded from the international market and are only focused on local markets. They struggle to attract abroad customers. 9

10 INTRODUCTION In e-commerce transactions, the choice of payment still remains the most important factor for both customers and merchants. They are looking a payment with a good balance between security, low fees and payment speed. As we saw it earlier, Paypal is the preferred payment method amongst online shoppers worldwide, with more than 40% and traditional credit card ranks in second position with 31%. Blockchain and cryptocurrencies allow us to build the benefits of NeoPlace protocol by combining security with Smart Contracts, speed and low fees. Merchants and customers can freely use cryptocurrencies with no forex cost to accept and pay goods or services. Unbanked people are no more excluded from the globalization of e-commerce. 10

11 INTRODUCTION 5. Issues Merchants Face In E-Commerce For the last decade, we witnessed an impressive growth in the e-commerce market and as it continues to accelerate by People find new ways to lower their trade costs and exchange uncertainty and risks. Nowadays, as the trades go beyond borders, people rely on formal institutions such as banks and corporations to ease those trades. In the 21st century of digitalization, the conventional companies have switched their model into online platforms that act as middlemen to facilitate economic activities, and more and more transactions are done through mobile. There is a paradigm shift in the way users purchase their sales. Mobile retail sales account for 68% of the online retail in 2017 and will reach 78% by This trend is seen in Asia, especially in China, India and South-East Asia, and keeps increasing in other countries. According to the Boston Consulting Group, the payment industry is about to experience a huge shift towards mobile payments. In 2015 mobile payment volume was USD 8.6 billion in the US. It is expected to increase almost 32 times by 2021 to reach $274 billion in the US alone. The traditional market is being supplanted by e-commerce on the web thanks to mobile retail sales. In South Asia and South America, the mobile retail sales will increase rapidly in the next few years. Indeed, in these two markets, the mobile penetration is still low, around 60%. The potential growth is still very significant. In Africa, for instance, access to internet is through mobile most of the time, which is also the payment solution for transactions: the digitalization is on its way, so how do people trade through longer distance? Despite the high growth of e-commerce, merchants face some issues: trust, uncertainty, high fees, and client acquisition costs. 11

12 INTRODUCTION 5.1. Trust And Uncertainty In E-Commerce Online trade remains often complex and especially long-distance trades: a lot of people are reluctant because of the lack of merchants transparency, because there is no guarantee on the goods that they receive are the ones they ordered, and because it is sometimes difficult to make reimbursements if the product is not delivered or arrives in bad condition. Whether it is a short or a long-distance trade, uncertainty, transaction fees, and transaction latency are among the most significant hurdles to a successful platform. For online e-commerce platforms dealing with goods that transit in the same country or across countries, the following reasons may hinder a person s willingness to do the transaction: - Lack of transparency from the merchant (stock image of the product vs actual image) - Latency of the payment may delay the shipment - Uncertainty about whether or not the product would arrive in terms of conformity, or whether the vendor would send the product For hand-delivered transaction, although the vendor and the client can trade easily, there are still some risks such as: - Potential stolen cash or fraudulent check before and after the transaction for both the client and the vendor - Potential defects that were not detected during the trade Trust and reputation are very important for today's global commerce participants. People are more likely to buy from trusted merchants and/or peers; therefore, merchants are striving to maximize their trust rating/reputation and build a loyal customer base. With NeoPlace, all of this information will be saved into the Blockchain with Smart Contracts. The transaction data is inalterable and available to the public. 12

13 INTRODUCTION 5.2. How To Enhance Payment And Reduce Fees Nowadays e-commerce platforms provide a wide range of payment methods from wire transfer, bank card payment to PayPal. However, all those payment methods are costly, complex, and time consuming for merchants: - Transaction fee varies from 2% to 10% per transaction. - Transaction takes from a few days to several weeks to be settled - Fixed fee for using payment card gateway - Cross-border transactions fees are extremely high - Mobile payments are not really user friendly and not convenient for merchants - Not available for cryptocurrencies Platform Fee Duration Cons Banking Wire transfer Up to 10% Several days Very slow Expensive International transfer not convenient Cross border: high fees Credit & Debit Card Western Union Up to 4% A few seconds Cross border: high fees Potential safety hack online Expensive for sellers Flat fees: bank fees, terminal fees Incident fees Up to 10% Several hours Unsecured transaction Cross border: high fees Not convenient Only for sending and receiving money Paypal Up to 4% A few seconds Only for physical goods Expensive fees for sellers Retrieval request fee and chargeback fee NeoPlace (cryptocurrency transfer payment) Up to 11 cents (Ethereum network GAS cost : 21 GWEI) A few seconds - Banking wire transfers are slow and inconvenient. Especially when sending money internationally can be very costly along with expensive cross-border fees. In addition, online payments are often risky because of scams or frauds: e-commerce platforms could be hacked, compromising the bank account details of their clients. Potential credit and debit card hacks are quite common, and the security behind online e-commerce is sometimes weak. Western Union is not secure for transactions and refunds, quite expensive, and slow for sending money around the world. On the other side, Paypal is free for buyers but very expensive for sellers. Moreover, Paypal doesn t fit for selling services only for selling physical goods. Although cryptocurrencies have been adopted massively in the last few months, their usage are still not very user-friendly. 13

14 INTRODUCTION To get some cryptocurrencies like Bitcoin or Ethereum for the first time, people need to first create an account on a cryptocurrency exchange platform, then comply with KYC i rules by providing the requested identification documents, and finally buy cryptocurrencies with an exchange of fiat currency. To buy cryptocurrencies one needs at least several days to weeks. The process is still not really user friendly. Secondly, once people got the cryptocurrency in their wallet, they frequently wonder how they are going to spend it. Some merchants have begun to accept Bitcoin as a payment solution, but the ecosystem is not strong enough to spend the cryptocurrency easily. Most of the competitors on the market offer a solution combining an application to hold the cryptocurrency, and a credit card to spend it, making the learning curve to the crypto-world smoother. That is still inconvenient considering the need to exchange fiat currency to cryptocurrency - as the cryptocurrencies are very volatile, the price of any item could change within minutes, the risk of losing the card, and the same vulnerability of fraud on the card. Lots of merchants want to accept cryptocurrency payment but there are several obstacles to that: How to print the invoice transaction? How to list their sales? How to link physical goods with cryptocurrencies payments? How to sell services? How to increase trust between buyers and sellers? Knowing all the drawbacks of the existing solutions, we would like to take advantage of the Blockchain technology and introduce the major game changer solution: the NeoPlace protocol. Anyone will be able to create its own decentralized e-shop based on the Blockchain and benefit the features of NeoPlace protocol. NeoPlace protocol solves all these issues by providing a solution to allow third parties to create their decentralized e-shop on the Blockchain, with multiples features including Market and Services features allowing users to buy and sell goods & services, along with NeoPlace wallet payment solution for spending cryptocurrency asset. NeoPlace aims to bring cryptocurrencies to the next level. By allowing people to easily get cryptocurrencies and to spend them on buying/selling goods and services, cryptocurrencies will become mainstream. 14

15 WHAT IS NEOPLACE PROTOCOL? THE PROTOCOL NEOPLACE PROTOCOL 15

16 WHAT IS NEOPLACE PROTOCOL? WHAT IS NEOPLACE PROTOCOL? NeoPlace protocol is disrupting centralized monopolies like Amazon, Ebay, Upwork or Shopify. It is the first protocol allowing anyone to create its all-in-one decentralized e-shop on the Ethereum Blockchain. All items published through NeoPlace will be stored on a decentralized, transparent and open public inventory. Through API and NeoPlace platform, any third party will able to retrieve and get information of all items published on the Blockchain. NeoPlace is a vision of the decentralization of marketplaces, services and cryptocurrency payment combined. Each e-shop created will allow merchants to sell goods or services with a native cryptocurrency wallet solution. Current situation The NeoPlace protocol revolution 16

17 WHAT IS NEOPLACE PROTOCOL? Through APIs and easy-to-use builder, merchants will be able to publish their goods or services in private or public e-shop. While public e-shops/marketplaces will be visible to anyone in the NeoPlace ecosystem, private e-shops/marketplaces will only visible to the only ones defined by the merchant preferences. NeoPlace provides a P2P decentralized marketplace which is a public inventory of all goods & services published by all e-shops in interaction with NeoPlace protocol. NeoPlace ecosystem is fully decentralized and distributed using Ethereum Blockchain and IPFS protocol which is a P2P distributed model. All data, pictures, transactions are decentralized and stored with no central server. All transactions are immutable and stored on Ethereum Blockchain with Smart Contracts, while all rich data are stored on distributed nodes with IPFS protocol. With a decentralized model, security is higher and users own their personal data. NeoPlace introduces Proof of State concept: all transactions are secured and immutable with NeoPlace workflow and Smart Contracts management. With an automatic escrow payment solution, transactions will be secured and dispute issues will be reduced drastically. Merchant and customers ratings, and all critical data will be stored on Ethereum Smart Contracts to certify the authenticity of each review. Each review 17

18 WHAT IS NEOPLACE PROTOCOL? NeoPlace platform is the major game changer as it enables users to spend their cryptocurrency assets through their smartphone on e-shops and marketplaces created by the merchants. The NeoPlace MVP is ready and available on both Android and ios platforms. Using NeoPlace engine and NeoPlace protocol, it will be the platform listing all public e-shops and marketplaces. We aim to launch the full application and a web application platform by Q

19 WHAT IS NEOPLACE PROTOCOL? Anyone creating its own decentralized e-shop will have the opportunity to use these three features: NeoPlace Market BUY and SELL any kind of goods, locally or remotely NeoPlace Services PROPOSE and USE any type of services, locally or remotely NeoPlace payment system Pay and receive any payment in cryptocurrency like Ethereum, Bitcoin, NEO or NPT Token. NeoPlace payment is a native wallet cryptocurrency solution. NeoPlace Business model: NeoPlace is cheaper than any other company on the market. Thanks to decentralization, Blockchain and Smart Contracts, fees are drastically reduced for any merchant creating its own decentralized e-shop. MarketPlace companies % Fees Amazon MarketPlace 8% to 25% Ebay 8% to 15% NeoPlace Market 2% Services companies % Fees Upwork Up to 20% TaskRabbit Up to 20% NeoPlace Services 5% NeoPlace Token ecosystem: Each purchase of goods or services via the NeoPlace with NeoPlace Tokens (NPT) will reward the client with at least 0.2% of the transaction in NPT token. These NPT tokens can be used The percentage of reward is related to the number of NeoPlace Tokens (NPT) each user holds. For more information, check the Token Loyalty section. Check out NEOPLACE TOKEN section to learn more about NPT token. 19

20 WHAT IS NEOPLACE PROTOCOL? Main advantages of NeoPlace protocol and platform Standard protocol for decentralized marketplaces on the Blockchain Create a public or private e-shop/marketplace Visibility inside NeoPlace community Competitive low fees and no forex costs with cryptocurrency Major cryptocurrencies accepted (BTC, ETH, NEO, NPT, etc.) Immutable data with Ethereum Smart Contracts Decentralized trust with Ethereum Smart Contracts Scability with NeoPlace protocol working with Ethereum and IPFS technologies NPT token payment for goods and services with special discounts and loyalty program Is NeoPlace like Ebay or Amazon? NeoPlace is a protocol to allow anyone to create its own decentralized e-shop/marketplace, focused on Blockchain and cryptocurrency. NeoPlace is the answer to centralized models like Ebay or Amazon. Decentralization will rebalance powers between vendors and customers. Users of NeoPlace platform and protocol are completely in control of their data. This means great freedom for buyers and sellers as they can transact apart from centralized bodies like Ebay or Amazon. All ads published through NeoPlace protocol will be on the public Ethereum blockchain. With a public and transparent decentralized inventory, anyone will able to deal with anyone without third party intermediary and central authority. First and foremost, transactions are secured and immutable thanks to NeoPlace protocol and NeoPlace Proof of State concept, tracking each phase of the transaction. 20

21 WHAT IS NEOPLACE PROTOCOL? Why do merchants need NeoPlace? Easy-to-build e-shop with NeoPlace protocol and API Secured and transparency transactions with Blockchain Low-cost and no forex cost with cryptocurrency API for easy management: o Listing product and editing o Orders management and inventory management o Shipping & payment: to track with "aftership" integration o Marketing and data analytics Ability to convert cryptocurrency into fiat currency with partnerships NeoPlace Community: Get help from NeoPlace community to request services for helping you to promote your products, translate descriptions, reviews for the items you sell, using the NPT token as a reward. NeoPlace loyalty program: Merchants will be able to create loyalty programs and discounts to their loyal customers by selling their goods at a discount or giving. Sellers will able to reward customers who make a review of the product/service. Why do customers need NeoPlace? Buy any good, any from anywhere in the world with no restriction Buy with any major cryptocurrency or NPT tokens with minimal fees Escrow dispute resolution: manage dispute resolution issues Secure and immutable transactions: the NeoPlace Proof of State concept tracks each phase of the transaction into Smart Contracts. The Smart Contract ensures that the funds goes to the merchant once the item or service has reached its destination. No more fake reviews: The smart contract saves all transa the interaction between the buyer and the seller, ensuring all reviews come from people who actually bought the item. 21

22 NEOPLACE PLATFORM FEATURES NEOPLACE ARCHITECTURE 1. A Decentralized and distributed architecture NeoPlace protocol allows the creation of P2P decentralized marketplace, based on Blockchain and Smart Contract technologies. All data and NeoPlace ecosystem are decentralized on a distributed model with both Blockchain and IPFS technologies. While all data, pictures of goods or services description are saved on distributed nodes using IPFS technology, all data regarding transactions are stored in Smart Contracts on the Ethereum Blockchain. With Ethereum Smart Contracts, all transactions will be immutable whereas all other data will be saved on distributed nodes with IPFS protocol technology. IPFS protocol is the technology used behind Filecoin Blockchain project which aims to be the future of Dropbox based on a decentralized model. IPFS protocol is a disruptive technology in the web ecosystem as it aims to replace HTTP protocol. In the future, we will assist to more and more decentralized and distributed models. 2. Advantages of a Decentralized model A decentralized and distributed model allow users to control and publish their own data without a central hub, with no central authority, no third parties. NeoPlace will not control user data. It ensures a better privacy and better control of data from users. Central servers are exposed to multiple risks whose hacking is the most dangerous one. With no central server and by decentralizing everything, the freedom is higher than ever. Data, 22

23 NEOPLACE PLATFORM FEATURES files and transactions will be stored on Blockchain and IPFS protocol which are respectively fully decentralized and distributed model. As we saw in NeoPlace protocol section, NeoPlace protocol disrupts traditional centralized models and allow anyone to create its own decentralized marketplace on the Blockchain. The NeoPlace protocol revolution 3. The NeoPlace Protocol The basic building block of the NeoPlace network is a transaction state. A transaction state is a message with arbitrary data, stored along the public key of who sent that message and a valid cryptographic signature for that message and public key: State message store information that an actor wants to keep on record for tracking in future reference. 23

24 NEOPLACE PLATFORM FEATURES To minimize transaction fees and to enhance scalability as a key strategic differentiator, NeoPlace stores multiples states of a transaction in a single Ethereum transaction by hashing the entire state into Smart Contract. While the Ethereum Blockchain provides an excellent secure, immutable data store, data storage on the Blockchain is expensive. Instead of storing all assets and metadata on the Blockchain directly, NeoPlace stores this data in a distributed hash table, using IPFS technology. These hashes or digital identifiers will then be saved on the Blockchain directly using Ethereum Smart Contracts, in order to have immutable data and an efficient architecture. Data published by a merchant or a client will be immutable. These elements are the core of Proof of State where each transaction state can be tracked on each phase with an impossibility to falsify data. NeoPlace nodes hash all transactions and announce them by a direct link to IPFS links where hashed transactions can be found on IPFS network and fully accessible via an HTTP gateway. The hash proves that the state of a transaction existed at a given time. In the future, NeoPlace may use any or multiple Blockchains to publish these data, to increase performance and scalability. Hashing is a one-way function that proves a work existed but it is impossible to retrieve the work and content itself using just the hash. NeoPlace uses the IPFS network to store the complete content in files. With anyone adhering to NeoPlace protocol, a transaction state can be queried at any time. NeoPlace Proof of State Proof of State is a concept introduced by NeoPlace. All transactions data will be secured and immutable thanks to the Blockchain with Smart Contracts and IPFS protocol. NeoPlace Proof of State uses the SHA-256 hash of a file as a digital identifier for that asset. SHA-256 is one of many cryptographic hash functions that take an arbitrary amount of input data and deterministically produces a fixed-length output, known as the data s hash. Each hash can be used to easily verify that data has not been altered because if any part of the input data is changed and the hash algorithm is run again, the hash will change. All data will be hashed with the SHA-256 cryptographic hash: transactions data, product description, merchant s rating, pictures and so on. From the ad publication, the payment to the delivery and product or service reception, each state of the transaction will be immutable and can be tracked with NeoPlace protocol. 24

25 NEOPLACE PLATFORM FEATURES 4. NeoPlace Third Parties Integrations NeoPlace aims to be the standard decentralized marketplace for the whole industry. NeoPlace API will provide multiple services for third parties to use the NeoPlace protocol to accelerate their business. It will be a gateway for third parties to easily create their shop, store and retrieve their business data, transactions and all data on a secure, immutable, decentralized and distributed model. NeoPlace protocol will manage all the technical aspects regarding Smart Contract, data storage on both Ethereum Blockchain and IPFS protocol. By providing a full ecosystem to merchants, NeoPlace protocol and NeoPlace API will facilitate the interaction with the Smart Contract on Blockchain and the management of distributed and decentralized data storage. Each merchant will able to create its own interface using NeoPlace standard API or use a NeoPlace framework to create its own e-shop on a web application or smartphone application. NeoPlace API will provide multiple endpoints for an easy mangement: o Listing and editing products/services o Orders and inventory management o Shipping & payment management o Dispute resolution o Data storage o Marketing and data analytics 25

26 NEOPLACE PLATFORM FEATURES 26

27 NEOPLACE PLATFORM FEATURES 5. NeoPlace Technical Stack What is NeoPlace Stack? NeoPlace has been designed to facilitate the usage of Blockchain technology with a full decentralized model. Based on Ethereum Blockchain with Smart Contract, it ensures the logic behind core transactions are stored on a decentralized model. The IPFS layer used by NeoPlace allows to store all data on a distributed model with IPFS protocol. As a reminder, IPFS protocol has been designed and is considered to replace the HTTP protocol to ensure better performance with an efficient technology. NeoPlace engine is a set of multiple modules described in the next section to ensure the interaction between all layers used in NeoPlace ecosystem. NeoPlace ensures to be widely used in the future with a Web application, an Android and ios application. The NeoPlace API will allow third parties to call multiple services to interact with NeoPlace protocol. 27

28 NEOPLACE PLATFORM FEATURES 6. The NeoPlace Engine The core of NeoPlace is the NeoPlace Engine: a set of modules with Ethereum Smart Contracts and front-end libraries distributed on IPFS which powers a full set of functionalities. NeoPlace is designed to be open and extendable, allowing in the future third parties to implement unique features and enhanced functionality with NeoPlace API and protocol Ethereum Blockchain NeoPlace Smart Contracts Web3.js NeoPlace API Shop solution Web Android & ios NeoPlace Platforms IPFS Decentralized File Storage 28

29 NEOPLACE PROOF OF STATE PROOF OF STATE NEOPLACE PROOF OF STATE 29

30 NEOPLACE PROOF OF STATE How reliable is our solution? NEOPLACE PROOF OF STATE NeoPlace platform is a Blockchain based solution, allowing every transaction to be saved and visible on the public ledger : every transaction is encapsulated in a block and contains both the receiving and the sending addresses; the time elapsed at every step of the transaction, the shipping time, and all the detailed information about the goods. The information is hence unalterable, immutable and available to any user who wants to review them and see the reliability of any vendor. Moreover, the conditions to validate a transaction and set it as successful are predetermined in the Smart Contract, which is a self-executing and impartial program. NEOPLACE PROOF OF STATE Proof of State is a concept introduced by NeoPlace. All transactions, all data like pictures, product description, merchant and client ratings will be secured and immutable thanks to the Blockchain with Ethereum Smart Contracts and IPFS protocol. NeoPlace Proof of State uses the SHA-256 hash of a file as a digital identifier for that element. SHA-256 is one of many cryptographic hash functions that take an arbitrary amount of input data and deterministically produces a fixed-length output, known as the data s hash. It can be used to easily verify that data has not been altered because if any part of the input data is changed and the hash algorithm is run again, the hash will change. With NeoPlace engine, all data will be hashed with the SHA-256 cryptographic hash: transactions data, product description, merchants and customers rating, pictures and so on. From the ad publication, with the payment transaction to the delivery of a product and its reception, each state of the transaction will be immutable and saved on the Blockchain. Thanks to NeoPlace protocol, each state of the transaction is versioned with IPFS protocol and stored on the Ethereum Blockchain. Once stored on the Ethereum Blockchain with hashes linked on IPFS network, queries on each state can be realized. As said in the NeoPlace Architecture section, each Smart Contract will contain a set of hash: transaction hash, arbitrary data hash, merchant and client ratings, pictures hashes. 30

31 NEOPLACE PROOF OF STATE These hashes will refer to the exact state of a transaction on IPFS protocol at any given time. IPFS protocol has been designed to replace current HTTP protocol. Indeed, on IPFS protocol, files are versioned and stored on distributed nodes. NeoPlace protocol and NeoPlace Proof of State will allow users to easily retrieve and check the exact state of a transaction at any time. Each NeoPlace Smart Contract will store the hash on these elements, fully stored themselves on IPFS network. Not only NeoPlace Proof of State will allow to verify and retrieve the exact state of a transaction at any given time, it ensures that the transaction happens with the best factors to decrease significantly the potential of scams, frauds and dispute between thid parties. Contrary to today s vendor evaluation system, we intend to evaluate the vendor based on the level of service for a number of successful transactions or services, giving an authentic view on the reliability of the vendor. In the classic vendor assessment system, the vendor s reliability can be flawd due to fake reviews intended to boost their ranks. The consistency and the continuity of their services are encouraged. 1. Prove the authenticity of the seller's product Common scams are among everyday transactions. We are all familiar with several mishaps and anecdotes involving scammers on online transactions. 31

32 NEOPLACE PROOF OF STATE The product delivered may be totally different from what you expected. The model of product might be wrong, or worse: there may be no product sent at all. You might have blindly trusted the seller with the picture provided by him. How to be sure that the product's picture provided is genuine? NeoPlace is able to certify the authenticity of each picture directly taken by the seller's Smartphone. The NeoPlace "genuine picture" technology will encrypt and hash pictures taken by the Smartphone. Pictures taken with the smartphone will be: time stamped encrypted geo-localized within a perimeter of 100m for privacy These features will allow certification of the authenticity of each picture. Each potential buyer will know if the image provided by the user is genuine or not, with the mention of "certified". These data will be stored safely on the Blockchain, on Ethereum Smart Contract and on IPFS network. NeoPlace will be able to determine the difference between a "certified picture", a picture uploaded by the user and a picture that has been edited. Potential frauds will be drastically reduced and will result in a better secure platform for everyone! 32

33 NEOPLACE PROOF OF STATE 2. Factors of state and conformity on NeoPlace Market : Smart Contract The conformity of the product and the shipping time are the two conditions used to determine whether or not a transaction is successful. Smart Contract will take all these parameters to give a rank to the seller and will help to make the market safer and more reliable. NeoPlace allows two delivery modes: in-person delivery for a nearby purchase and Parcel Delivery for a distant purchase (example: someone is based in London and is interested in a product located 200km away, then the buyer decides to choose Parcel Delivery). Let's review factors used by the NeoPlace Smart Contracts to define a successful transaction: Factor Conformity of product or service Yes: Successful transaction No: Unsuccessful transaction Factor Shipping time Respected: Successful transaction Exceeded: Unsuccessful transaction Based on the number of successful transactions, four different rankings will be attributed to the vendor. A seller will get the most prestigious rank with the highest number of successful transactions. The ranking will be a useful tool for the customer to assess the seller s reliability. With this indicator, the chances of committing fraud will be drastically reduced. Rank Shipping time to respect (Remote Delivery) Condition to move up rank Downgrade Newcomer 6 working days 10 transactions performed at the Newcomer rank with 8 or more are successful transactions Junior 5 working days 20 transactions performed at the Junior rank + at least 18 successful transactions Senior 4 working days 50transactions performed at the Senior rank + at least 28 successful transactions NA After 2 unsuccessful transactions After 6 unsuccessful transactions Pro 3 working days NA After 10 unsuccessful 33

34 NEOPLACE PROOF OF STATE transactions One of the most recurring uncertainty among customers is not having enough transparency within the transaction process. For instance, the client buys an object that will be sent by mail and wants some degree of transparency to know whether the product that he received is the actual one shown on the ad, or how the object arrives at his or her doorstep. Every step of each transaction will be validated using the Smart Contract, providing a standard and fair solution. The workflow that NeoPlace uses to assess the success of each transaction is the following: 34

35 NEOPLACE PROOF OF STATE Explanation: 1) Once the payment is made, the Smart Contract send a confirmation to the vendor so that he can ship the product. The money will be frozen until the product is sent. 2) To prove the product was sent, the vendor needs to upload two pictures: a picture taken by the smartphone and certified genuine with the product in the parcel, and another picture of the receipt sent. Once the Smart Contract is updated, NeoPlace engine will notify the client of the product shipment: the Smart Contract will automatically calculate the shipping time based on the delay. If the vendor does not send the product after exceeding the shipping time by 5 working days, the Smart Contract will send back the money to the client, and the transaction is marked as unsuccessful. 3) Once the parcel is received, the client has to validate the transaction if the product is conforms to the one seen on the ad. If the client validates the match, the Smart Contract will be updated and the payment will automatically be released to the vendor. The transaction is then set as successful if both the shipping time and the product confirmation are respected. At this stage, the vendor can send a reminder if the client forgot to confirm the product receipt for instance. 4) In case of a dispute, the following examples are conceivable: a) The client has not received the parcel: If the vendor has provided the two pictures testifying the product shipment, then the Smart Contract will send the payment automatically to the vendor after 45 working days. The product carrier is then responsible for the loss, and the client will be reimbursed if he purchased insurance. b) The parcel is received, but the product does not match to the ad: The money is still frozen, and the Smart Contract will wait a manual action from the two parties. If both parties have decided that the product shall be returned, the Smart Contract will send the money back to the client once the picture of the delivery receipt is uploaded. Otherwise, the vendor could also give a discount to the client, and if the latter agrees, the Smart Contract will send the money to the vendor. c) Issue cannot be solved between both parties 35

36 NEOPLACE PROOF OF STATE In case any solution cannot be found between both parties, a mediator can be appointed in order to solve the issue. Any reliable buyer or seller with a high ranking will able to be appointed as a mediator. For each issue solved, the mediator will earn 3% of the total transaction value. To learn more about the mediator escalation issue, check the section on NeoPlace Escrow Solution. 3. Factors of state and conformity on NeoPlace Services : Smart Contract Similarly to NeoPlace Market feature, NeoPlace Services feature implements Smart Contract giving an authentic view and reliable review of the service quality provided by someone. The conformity of the service will be determined by a measurable success criterion. Smart Contract will use this criterion to rank the service provider and assist new comers in selecting a reliable service provider. Once a service has been provided, the consumer of the service will provide feedback to NeoPlace Services on the quality of the service. Factor Conformity of service provided Yes: Successful service No: Unsuccessful service Based on the number of successful services provided, four different rankings will be attributed to the services. The ranking forms a reliable and useful tool for the potential customers of a service. This way fraudulent cases can be reduced and increase trustworthiness among parties. Rank Condition to move up the rank Down-grade Newcomer Junior Senior 10 services performed at the Newcomer level + at least 8 successful services 20 services performed at the Junior level + at least 18 successful services 30 transactions performed at the Senior level + at least 28 successful services NA After 2 unsuccessful services After 6 unsuccessful services Pro NA After 10 unsuccessful services 36

37 NEOPLACE PROOF OF STATE 4. Dispute resolution : NeoPlace escrow solution We have seen previously that NeoPlace payment solution provides an efficient escrow solution. If the product or service delivered conforms to the expectations of the buyer, then it s a successful sale for the merchant, in turn increases his ratings. What if something goes wrong? The buyer decides to escalate the issue. At this escalation, both parties try to find a solution together with a mutual agreement. Otherwise, if both parties do not solve the issue within 10 days, then the buyer can decide to escalate the issue to a mediator. The mediator can be a NeoPlace mediator or a buyer/seller with a high ranking (>99%) and has successful transaction tracks record. The mediator joins the chat resolution and tries to find a solution for both parties. The mediator collects all information and is empowered to make a final decision which is binding to the parties. The mediator will receive a fee amounting to 3% of the total transaction value. The Smart Contract will eventually lower the rating of the seller or buyer according the results of the completed exchange. 37

38 NEOPLACE PROOF OF STATE 5. Technical standard interface Proof of State This standard interface allows any merchant/customer to initiate a transaction process and to check the current status of a transaction using Smart Contracts. Immutable data, transparent transactions allowed by NeoPlace PROOF OF STATE provide transaction between third parties without any central authority. contract NEOPLACE_POS { // Transaction structure enum TransactionStatus { NOT_CREATED, IN_PROGRESS, CANCELLED, SUCCESSFUL } enum DeliveryStatus { NOT_SENT, SENT, RECEIVED, CANCELLED } enum DisputeResolutionStatus{ NOT_CREATED, OPENED, SOLVED, CLOSED } struct transactionneoplace { address _contractadress; address _merchant; address _customer; uint _price ; // optional deposit for certified sales uint _deposit ; // optional deposit for certified sales uint _startdatetransaction; uint _maximumdeliverydate; TransactionStatus _transactionstatus ; //transaction status DeliveryStatus _transactionstatus ; //delivery status DisputeResolutionStatus _disputeresolutionstatus ; //dispute resolution status... } //functions for managing transactions function createtransaction(address _merchant, address _customer, transactionneoplace _transaction) returns (uint status); function getstatustransaction(address _merchant, address _customer, transactionneoplace _transaction) returns (TransactionStatus transactionstatus); function lockfunds(transactionneoplace _transaction); function unlockfunds(transactionneoplace _transaction); function confirmreception(transactionneoplace _transaction); function deliver(transactionneoplace _transaction); function setdisputeresolution(transactionneoplace _transaction); } 38

39 NEOPLACE PLATFORM FEATURES NEOPLACE PLATFORM FEATURES NeoPlace platform will allow anyone to create its own decentralized e-shop on the Blockchain. Let s explore these three features offered: Market, Services, Payment 1. Market feature Market feature will allow any user to BUY and SELL physical goods with exciting features. There will be two ways to buy a product: Around me and Delivery Buy a product using the local Around me feature With NeoPlace Market, we want to give people a new experience of buying objects by using the powerful and disruptive function: Around me feature. You can either choose an object around you, or browse farther, even in other cities and countries. The filter enables you to narrow the option of product on display. Navigate on the map, find any goods around you, in nearby towns, or globally! Main features of Market feature: Look for goods with geolocation Buy & sell goods Decentralized trust with Smart Contracts NPT tokens are used: To pay transactions fees To buy goods and benefit loyalty program To allow merchants to create discount and cashback for a good To reward the community by requesting a service (translate a description, taking a professional picture, etc.) To reward authentic reviews on each good 39

40 NEOPLACE PLATFORM FEATURES The Chat feature will let you contact the vendor if you need more information about the sale. Set an appointment with the vendor and choose an in-person delivery To finalize the transaction, set a meeting with the vendor for an in-person delivery transaction with the chat feature. Confirm the transaction by clicking on the Pay button, the amount will automatically be sent to the vendor. However, the vendor can also set the amount to be paid in cryptocurrency; the QR code is automatically generated by NeoPlace platform. You will just need to scan it and confirm payment of the transaction. The PAY feature will allow you to spend any Blockchain asset through the Smartphone. No more potential stolen cash, the transaction is done securely within seconds Buy a product choosing Remote feature Like Amazon Marketplace, you can opt for remote delivery when you want to buy a product. Just as the Around me feature, select the product you are interested in and then select the Delivery mode. Then, the vendor will send the parcel and the proof of shipment in NeoPlace platform. The client will then need to confirm the reception of the delivery to release the funds kept safely by the Smart Contract. 40

41 NEOPLACE PLATFORM FEATURES For each transaction, users can review and rate the conformity of product, the delivery time and the vendor trustworthiness. These elements will be stored on a Smart Contract, on the Ethereum Blockchain and will allow a better experience for both merchants and users. 1.3 Sell goods fast with the Add product feature You can quickly add any object to sell and then manage your inventory using Add product feature. Goods will be revealed within a perimeter of 100m from your real location to preserve your privacy. The inventory allows the users to manage all their goods and have an overview of past activities. Add an item is easier than ever, you can take pictures, specify its category, the price, and other details on the product. 41

42 NEOPLACE PLATFORM FEATURES 1.4 Manage your inventory quickly and accurately Each product can be scanned with barcode or QR code to be tracked. Your time is precious and you must find a productive and effective tool to save time and money. NeoPlace Market has been designed for both professional and personal use. Massive inventories of goods can be managed in a few minutes, and that can help accurately track the remaining balance. For any customer who wants to buy your item, as a seller you need to scan the product directly with the barcode or QR code if you have previously scanned it. The product will then be automatically recognized and all the specific features (price, name, category, quantity) of the product will be displayed. You can then request payment from the customer with NeoPlace payment system. The QR code will be automatically generated Invoice will automatically be generated and sent to the customer s box. Smart Contract will automatically change the trust level and will help to provide a better experience for both parties involved in the transaction, NeoPlace MARKET is a new way to save you time and accelerate your business. Sell fast and easily with NeoPlace Market feature. 42

43 NEOPLACE PLATFORM FEATURES 2. Services feature NeoPlace Services feature will allow anyone to provide services in exchange of cryptocurrency payment. You have skills in gardening, cooking, or house repairs? Are you looking for a handyman, a website designer? NeoPlace Services is made for you. Offer your services in exchange for cryptocurrency payment. 2.1 Find any service locally using the Local Services feature With NeoPlace Services, you will have a new experience of finding service with a geolocation feature. With Airbnb, you can easily and quickly find any accommodation around you. Like Airbnb, NeoPlace Local Services will let you easily find any services around you or worldwide. You can either choose a service around you or browse further across the globe in other countries. The filter enables you to narrow down your options of the services on display. 43

44 NEOPLACE PLATFORM FEATURES 2.2 Find any service choosing Remote Services feature Are you looking for a website developer on the other end of the world? Or are you looking for an English-Japanese translator 9000 km away from your current location? Like Upwork and TaskRabbit, you can decide to choose a service remotely. NeoPlace Services provides an enhance search engine to match your expectations. Just as the Around me feature, select the service you are interested in and then select the Remote mode. Select the desired service by clicking on the corresponding offer, then contact the vendor with the Chat feature provided. To complete the purchase, select the schedule you desire for the service to be done. The vendor receives a notification and confirms his availability. To finalize and confirm the transaction, click on the Pay button, and thanks to NeoPlace payment solution, the amount will be held by the Smart Contract as an escrow and will be automatically unlocked to the vendor once the task is completed and both parties are happy. Users can review and rate the conformity of the product, the delivery time and the vendor trustworthiness. All these elements will be stored on a Smart Contract, on the Ethereum Blockchain and provide a better experience for both merchants and users. However, the vendor can also set the amount to be paid in cryptocurrency; the QR code is automatically generated by the NeoPlace platform. You will just need to scan it and confirm payment of the transaction. The PAY feature will allow you to spend any Blockchain asset through any smartphone. Features of NeoPlace Services: Look for services with geolocation Propose & sell services Decentralized trust with Smart Contracts NPT tokens are used: To pay transactions fees To buy services and benefit loyalty program To allow discount and cashback To reward the community by requesting a service To reward authentic reviews Fast, convenient and no third-parties intermediaries! For each service provided, users can review and rate the quality of service delivered and rate the vendor. These elements will be stored on a Smart Contract, on the Ethereum Blockchain. It will allow a better experience for everyone. The vendor will be rated and accountable for his or her sales. Users will have the option to find other competitive service providers among NeoPlace platform. Check Under the Hood section to learn more about Smart Contracts workflow behind NeoPlace platform. 44

45 NEOPLACE PLATFORM FEATURES 2.3 Offer your service to the public Like NeoPlace Market, you can propose any service to the public. Add the category of your service, the price per hour and all features associated with it. Click on the Add service button, fill in all the fields and take a picture of yourself along with the service you want to provide. Your service proposition will be revealed within a perimeter of 100m from your real location. The inventory allows the users to manage all their services and have an overview of their past activities. Offering a service is easier than ever: you can take pictures, specify its category, set the price and all details associated with your service. 45

46 NEOPLACE PLATFORM FEATURES 3. A Powerful NeoPlace payment platform NeoPlace is also a mobile payment solution to accept mobile based cryptocurrency. You will be able to send and receive your Blockchain assets using cryptocurrency payments. NeoPlace payment solution provides innovative features: A robust escrow consumer solution to both buyers and sellers. Choose to pay with your favorite cryptocurrency as a buyer, such as NeoPlace Token (NPT), Ethereum, Bitcoin, or Litecoin. The fiat-crypto swap allowing to convert any crypto to fiat currencies. Fully integrated with NeoPlace Market & Services, it is the perfect way to finalize a payment transaction between Sellers and Buyers. However, NeoPlace can also be used alone to make any transfer payment in cryptocurrency. NeoPlace payment features: The Scan function: scan any QR code to know exactly the payment to send The Pay function: pay any amount in the cryptocurrency with an automatic conversion in real-time to the local fiat currency desired. You can pay by scanning or entering the wallet address of the seller The Request function: enter the amount you request. The QR code will automatically be generated ready to be scanned The Transfer function: send your cryptocurrency to your friends, to NeoPlace Pay accounts, etc. The Fiat crypto conversion: convert any cryptocurrency to fiat currencies and vice versa. Any user will able to look for people around him, able to change any fiat currency to cryptocurrency and also any crypto to fiat currencies. 46

47 NEOPLACE PLATFORM FEATURES NeoPlace escrow system The buyer completes the transaction and pay with NeoPlace. The amount is held in NeoPlace escrow until it is released to the seller. A notification is then sent to the merchant of an incoming purchase with the amount held in NeoPlace escrow. When the product or service delivered conforms to expectations, funds are then released to the seller. Otherwise, the buyer can decide to open an issue resolution ticket. Check NeoPlace Proof of State section to know more about NeoPlace Smart Contracts & NeoPlace escrow solution. 47

48 NEOPLACE PLATFORM FEATURES The Pay function: pay any amount in the cryptocurrency with an automatic conversion to the local fiat currency desired. You can either pay by scanning or entering wallet address of the seller The Request function: enter the amount you require. The QR code will automatically be generated to be scanned Wallet: You can either choose your favorite wallet between BTC, ETH, LTC to make transactions The Transfer function: pays any amount in the cryptocurrency with a real time conversion to the local fiat currency desired. You can either pay by scanning or entering wallet address of the seller The Fiat crypto swap: convert any cryptocurrency to fiat currencies and vice versa. Any user will able to look for people around him, able to change any fiat currency to cryptocurrency and also any crypto to fiat currencies. 48

49 NEOPLACE PLATFORM FEATURES 4. NeoPlace platform in a nutshell NeoPlace e-shop brings three exciting features: Market, Services, Wallet payment. Market feature Browse any object using your geo-localization and browse even beyond borders Post, manage your inventory, and sell any object on our platform Receive payment through NeoPlace payment solution Pay using NeoPlace payment solution Services feature Payment feature Find any service around you Provide your skills in offering services to public Pay services and receive your cryptocurrency payment using NeoPlace payment solution Pay a product, a service using NeoPlace payment solution Receive any cryptocurrency payment Supports NeoPlace Token (NPT), Bitcoin, Ethereum, Litecoin The advantages of NeoPlace platform are the following: Assets Buy Product Sell Product Use a Service Offer a Service Transfer cryptocurrency Transactions Payment Process Fees Multi-asset compatible Assets stay in cryptocurrency Best available transaction fees Browse any object using your geo-localization and browse even beyond borders Pay using our NeoPlace payment solution Post, manage your inventory and sell any object on our solution Receive payment through our NeoPlace pay solution Disrupt the existing commerce solution by buying and selling any service Receive payment through our NeoPlace payment solution Transfer can be done within minutes worldwide Speed and security at minimum cost with Ethereum Minimum cost: get fee structure reduced Loyalty Program Frequent users are rewarded by both fixed and variable cashback 49

50 ROADMAP & MILESTONES ROADMAP & MILESTONES ROADMAP & MILESTONES Good news, we have achieved a full MVP to show you the potential of NeoPlace platform and our capacity in making a disruptive application. The MVP is now available and can be downloaded on ios and Android platforms. Phase 1: NeoPlace platform version on ios and Android devices Q Based on an already existing MVP, we are developing a fully scalable and functional NeoPlace platform. NeoPlace payment solution will be able to accept the payment gateway for merchants and buyers. For the first version of NeoPlace, the following cryptocurrencies: ETH, BTC, NEO/NEO GAS, LTC and NeoPlace Token (NPT), will be accepted on the platform. First version of trust level and fiat to cryptocurrency mechanism will be implemented. During this period, our strategy is to educate the existing cryptocurrency community about the benefits of NeoPlace solution. NeoPlace will be opened progressively to markets in Hong Kong, Singapore, Korea, Japan and Europe. 50

51 ROADMAP & MILESTONES Phase 2: Export the NeoPlace platform to a full web application Q NeoPlace platform will be available on both ios and Android platforms and as a web application. Building a full web application solution will help to improve the global market adoption of NeoPlace. Not only would NeoPlace fit for regular users (C2C market) but will also gain traction from professionals (B2C markets). Phase 3: NeoPlace protocol & API - More features on NeoPlace platform - Q NeoPlace protocol will be developed progressively with the API opened to the public. The API will be progressively enhanced with multiple services. NeoPlace platform will able to accept all Ethereum-based tokens (all ERC20 tokens), in order to open NeoPlace to a massive adoption. Among Ethereum Blockchain assets, Ether will no longer be the sole currency, instead all Ethereum-based tokens ERC20 can be used. Moreover, Smart Contract for each transaction occurring on NeoPlace Market & Services will be deployed. Back-office dashboards will be added progressively for merchants. Phase 4: Full functionality of reputation and trust system Q3 & Q The goal is to make a significant step towards the reputation and trust systems by adding improvements for all users: making and solving claims, rating merchants, writing reviews, etc. Review purchase history, see customers and merchants trust rating, etc. Phase 5: Expansion to retail and global B2C market Q to Q The goal is to develop and introduce NeoPlace ecosystem to retail merchants. NeoPlace will not only be a platform for C2C markets but will also be a convenient working tool for professional merchants who desire to improve sales lead. NeoPlace will be a convenient way for all people who want to accept cryptocurrency payments and benefit from the security of the Blockchain and Smart Contracts by including precise unfalsifiable listing of transactions and purchase reviews. 51

52 ROADMAP & MILESTONES Phase 6: Expansion to Asian and African Markets Q to Q We will deploy and customize of NeoPlace platform to local residents depending on the country. By launching the NeoPlace platform step by step into the Asian Market (Japan, Korea, and China etc.), it will be a significant growth for NeoPlace. The timeline for NeoPlace s project, milestones, and targeted dates are defined below: 52

53 NEOPLACE TOKEN TOKEN NEOPLACE TOKEN 53

54 NEOPLACE TOKEN THE NEOPLACE TOKEN The NeoPlace token (NPT) is an ERC20 compatible token, built on the Ethereum Blockchain for wide compatibility with existing wallets, exchanges, Smart Contracts and other financial infrastructure. 1. NeoPlace Token use-cases The NeoPlace NPT token serves has been designed to be used and to be spent in the NeoPlace ecosystem: To pay transaction fees To reward customers with loyalty program or discounts on goods and services To reward the NeoPlace community for any service provided To pay goods or services As a security deposit for certified sales To pay for the opening an e-shop using the NeoPlace protocol and API To bootstrap the network effects of NeoPlace by creating a community of engaged, invested stakeholders, merchants and customers To raise funds for the long-term development of NeoPlace As the network grows and improves, the NeoPlace token will evolve with it and may serve a role in the governance and reputation systems for the network. Potential additional applications include staking tokens as a form of reputation and providing an economic mechanism to prevent spam on the NeoPlace platform. The token is intended to serve as a native payment system for the network, with NeoPlace tokens required to register new content, and as a governance method for the protocol. With NeoPlace Token, you are able to use the coin and spend it independently alongside a system that grows in synergy with the coin. The token can also be held for future use and be traded on global exchanges around the world. 2. NeoPlace Token implementation The NeoPlace NPT token is an ERC20 compatible token which offers a full compatibility with the Ethereum Blockchain. Ethereum is the best choice for the NeoPlace project due to its massive adoption and bright future internationally. Being ERC20 compliant, NPT tokens will allow users to benefit upon the existing infrastructure advantages of the Ethereum ecosystem, by using the standard development tools, wallets, and exchanges of Ethereum ecosystem. 54

55 NEOPLACE TOKEN NPT tokens will be fully compatible and recognized in existing Ethereum wallets and exchangeable with other ERC 20 token. Moreover, Ethereum Blockchain offers the ability to program Smart Contracts with a Turingcomplete language allowing a robust foundation and flexible customization to the NeoPlace requirements. 3. NeoPlace token overview Name of token: NPT Type: ERC20 Hard cap goal: $30,000,000 USD Soft cap: $3,500,000 USD Rate : 10 NPT for $1USD Token sales start: To be defined Sale length: To be defined Accepted funds: ETH, BTC, NEO, LTC, Fiat currency 4. NeoPlace token benefits Any transaction using NPT Token will benefit from a low fee within the NeoPlace platform. Each customer purchasing any good or service with NPT tokens will benefit from the Loyalty program and be credited in their account from 0.2% to 2% of the total transaction in the form of NPT tokens, which can be used for future purchases. It ensures that the currency is constantly being used and traded, making it more valuable and desirable. For example, a user will receive a voucher discount of 10 NPT token for spending 500 NPT tokens on a product. 55

56 NEOPLACE TOKEN 5. Token distribution The following Token Sale structure is applicable for NPT tokens: Tokens distributed through Token Sale: 60% 60% will be distributed in the private sale and the public token sale. Angel investors, current & future advisors: 10% 10% of total tokens offered will be given to early investors & backers, as well as for future partnerships and strategic advisors. Founders, team & future employee motivation packages: 15% A strong team is the key in a successful company. Hence all NeoPlace current & future team members will receive motivation packages in the form of tokens. Integration partners, partnerships: 10% 10% will be allocated to future partnerships where third parties bring substantial contribution to the integration budget. Community, R&D & bounties: 5% We believe in incentives. We plan to reward the community to the NeoPlace platform and be a part of the bug bounty program over the next 3 years. 6. Token availability The date of the Initial Token Sale is yet to be defined. Feel free to contact us via if you would be interested in our private sale: contact@neoplace.io Purchased tokens will be tradable right after the end of the Initial Token Sale. 56

57 NEOPLACE TOKEN 7. Milestones With the fund raised during the Initial Token Sale, we aim to achieve the following milestones to develop the NeoPlace platform. Milestones Offerings 1.5 million USD NeoPlace on ios and Android platforms with Ethereum Blockchain integration 3 million USD Full NeoPlace platform WEB application + full integration of Ethereum Blockchain with other cryptocurrencies 6 million USD Full B2B NeoPlace Market and Services integration + common platform and between ios, Android and WEB applications 8 million USD Dedicated to fraud prevention, KYC/AML & document verification software development 12 million USD Integration of tools for buying cryptocurrencies in NeoPlace payment solution with Credit/Debit card, Paypal 14 million USD Add features for legal contract services in NeoPlace Services for a full legal recognition for contractors 20 million USD Full translation and opening of NeoPlace platform to Asia (Korea, Japan, Taiwan, Hong-Kong) with a dedicated local support 25 million USD Full translation and opening of NeoPlace platform to Africa & South- America with local support 30 million USD Development of NeoPlace protocol to be the standard marketplace platform & partnerships with major suppliers PLACEKEN 57

58 NEOPLACE TOKEN 8. Token sale The Ethereum Smart Contract will be used to generate the NPT tokens during the Initial Token Sale. People supporting the development of our project can send their Ethereum to the address indicated during the Initial Token Sale. We will also accept fiat currencies, and multiple cryptocurrencies: Ether Bitcoin NEO Litecoin Dash 10 NPT = $1 USD Price of NPT during Token Sale $30 million USD Total hard cap ERC20 Token 60 % of all tokens sold during the private sale and ICO Please refer to the Token Sale details section at

59 NEOPLACE TOKEN 9. Why an initial token sale? We want our community to be able to participate in our future growth through this form of funding, as compared to traditional venture capital funding only reserved to investors. We require an additional funding because we want to provide our users with a high-quality platform, with a product experience, high quality offerings, and a variety of integrations. By issuing the NPT token, we will allow NeoPlace platform to be backed by early investors from all over the world through a token sale. With new funds, we will be able to enlarge the tech team, hire legal, and administrative staff to form new partnerships. NeoPlace Token (NPT) is the backbone of the NeoPlace platform. Having a custom NeoPlace Token perfectly fit to the market ecosystem will allow us to provide you with the best experience possible, because NeoPlace Token is the heart of the NeoPlace platform. 59

60 NEOPLACE TOKEN Use of funds Funds will be carefully used after the Initial Token Sale to fully develop the product with the highest quality to provide customers with the best user experience. After the Initial Token Sale is completed, the team will expand and continue to set new milestones. Also, on this long journey talented individuals are well needed in areas of: technological development, legal, financial, and marketing of the NeoPlace platform. Usage Breakdown Details Core development 25% Development of the application functionalities, R&D The team will grow to a team of 15 developers during the next 3 years. To attract the most talented and qualified engineers, funds will able to establish this team. Marketing and Partnership 40% Partnerships establishment, worldwide expansion, loyalty program Significant resources will be needed to spread the word about our offering. Most of the marketing budget will be used to continue and improve our digital marketing campaigns and to engage traditional media channels with PR. This also includes high quality video content creation for digital channels to promote the NeoPlace platform. Management & Administration 25% Salaries for Management and Administration With NeoPlace, we aim to make NeoPlace a global platform. Non-technical staff such as Marketing, Legal, Finance, HR, Administrative, Customer Support would have to be hired in many different parts of the world as we expand and grow our core team within Hong-Kong. Legal 10% KYC compliance, Company fees, Copyright, Patents, Licenses NeoPlace will need to acquire its own licenses including licenses in strategic regulatory frameworks & geographical locations. 60

61 TOKEN LOYALTY PROGRAM LOYALTY PROGRAM TOKEN LOYALTY PROGRAM 61

62 TOKEN LOYALTY PROGRAM TOKEN LOYALTY PROGRAM To reward the biggest contributors to our project, and to create an ecosystem for NeoPlace, we present the following loyalty program. Every purchase made via the NeoPlace payment system will reward the client from 0.2% to 1% of the value of the transaction in form of NeoPlace Tokens (NPT). This cashback is credited after the transaction and is taken from the transaction fees received by NeoPlace (no issuance of new tokens). Member Status Number of NPT ever purchased Benefits / Loyalty program (only if NPT is used for purchases) Platinum > 80,000 tokens - Fixed Cashback 1% in NPT Gold > 8,000 tokens - Fixed Cashback 0,7% in NPT Silver >1,000 tokens - Fixed Cashback 0,5% in NPT Classic >200 tokens - Fixed Cashback 0,2% in NPT Loyalty tokens can be used for any purchase on NeoPlace platform. The client cannot convert loyalty tokens to any other cryptocurrency or fiat currency. The merchant will have the ability to provide custom loyalty discounts for his customers by adjusting his loyalty settings under the merchants digital interface. NeoPlace Member Status: Anyone taking part in the Initial Token Sale can reach a certain member status depending on the number of NPT tokens obtained, refer to the table above. Those who missed the Initial Token Sale can upgrade their membership status by buying NPT tokens on online exchanges. 62

63 NEOPLACE TEAM NEOPLACE TEAM NEOPLACE TEAM 63

64 NEOPLACE TEAM NEOPLACE TEAM We believe that a team highly focused on technical side with a strong technical background is the main key to a successful product. From Blockchain, cryptocurrencies to technical programming talents, we have a fullstack team in software engineering. We develop NeoPlace with all our energy and conviction, we believe our spirit, our strengths, and our speed of execution will surpass all challenges. Robert Srong Co-Founder Blockchain Expert Chief Product Officer Robert is a software engineer & full stack developer with a very complete experience in a major banking and multiple insurance companies for 7 years. With a master in CS from Paris Dauphine, Robert is deeply passionate in Blockchain and cryptocurrencies ecosystem. Robert develops on Ethereum Blockchain and he is driving a unique vision for NeoPlace. Vincent Jacques Co-Founder COO Vendor adoption and partnerships Vincent is a successful entrepreneur who founded a $25m machine learning startup (Planorama) which is a worldwide leader in the retail sector including big clients like L Oreal, Univeler. Vincent was previously a Strategy Consultant for 2 years at Boston Consulting Group. Graduate from HEC Paris business school, Science-Po & UCLA exchange), Amine Chabbi CEO, VP Finance, Partnership negotiations Amine has been a lead negociator and expert in business & strategy development. Ex-Airbus. Amine is able to plan and lead growth strategies, B2B deal flow, Buy-side M&A and Strategic Due Diligence. Amine holds a MBA from INSEAD Business School with a speciality in Finance and Strategy. Roland Srong Co-Founder, Chief Technical Officer, Blockchain expert Roland has been a Big Data engineer & full stack software engineer at a major leading french banking investment (SG CIB) during 5 years. With a full stack background in IT engineering, Roland is also a passionate Ethereum developer with an ability to scale all complex IT systems. Roland holds a Master in CS from Paris Dauphine. 64

65 NEOPLACE TEAM Sophia Sou Business Operations Sophia is a global dynamic player with a worlwide experience including US, China and Europe. Graduated from UCLA and European MBA graduate from a prestigious France school (Pont-Chaussées), Sophia has unique skills with global strategy, marketing, and customer relationship management. Nicolas Alidina Software engineer Business Intelligence Previously techlead and consultant data in multiple major insurance companies (AXA), Nicolas holds a master degree in Computer Science from Paris Dauphine University and he is experienced in scaling systems. Nicolas is an accomplished business Intelligence engineer and backend-end developer. Frederic Collette IT Architect Senior Developer & DevOps Previously student & research paper in cryptography, Frederic has more than 13 years of IT experience in multiples industries including banking, finance, insurance and industry. Holding a master degree in Computer Science & Mathematics graduate, Frederic is able to develop complex IT systems in stressful environments. Daniel Cassim Partner at NeoPlace Experienced with more than 20 years in IT including development, management positions, Daniel is a Business and IT Manager. Graduate from MBA Paris Sorbonne Business School, B.Sc. with a dual major Law / Computer Science, Daniel has experience at a major insurance company (AVIVA) Frederic is also a DEVOPS with an ability to automate the release of complex IT packages. 65