Webinar Sales Success Secrets Workshop. Class 1

Transcription

1 Webinar Sales Success Secrets Workshop Class 1

2 What You ll Master in 8 Weeks What to sell on a webinar How to build a successful webinar step by step How to choose the right title and topic What technology to use to set up your webinar and web pages Everything you need to prepare for your marketing kit

3 What You ll Master in 8 Weeks How to use the JV Success System to create ongoing monthly sales Ways to boost sales How to fill your marketing calendar How to use automated webinar delivery to make money (even when you re not working) How to generate ongoing sales

4 Excuses, Excuses I m too busy! I need to learn everything before I can do anything Take an oath to Take Action!

5 Why Webinars Work Visual training and demonstration Audio training Interactive Make an offer live and show benefits

6 3 Ways to Generate Sales with Webinars 1. Sell a product or program under $ Offer a paid webinar with live training. Record and re-sell 3. Stepping stone to a private consultation leading to a high ticket sale

7 Prepare before you Create

8 Pinpoint the right product or program to promote one that people will be happy to invest in

9 Pinpoint the right product or program that people will be eager to pay for What is the URGENT need in your market? What result will make it worth the investment? How can you create enough value to justify the price?

10 Do the Research Google Search Amazon Clickbank Surveys Social Media Polls

11 Step 1: Discover EXACTLY what people want in your market so you can give it to them

12 Use the Google Keyword Research Tool to learn how many people are searching for something

13 Google s other suggestions (long tail keywords)

14 Google s Keyword Research Tool Download good keyword lists into Excel It will export as a CSV file but you ll want to save it as an Excel file so you can format it. Save each category of keywords as a separate worksheet in your Excel workbook.

15 Research your competition how much competition look at the top sites.

16 Research your competition See what other programs are out there and pricing Check out the ads too!

17 Step 2: Discover EXACTLY what titles are SELLING

18 Check Top Book Titles on Amazon

19 Get topic and title ideas!

20 Check out Customer Reviews what were they looking for? what did they like? what did they expect and not get?

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22 Step 3: Discover what products are currently selling well in your niche

23 Search Clickbank.com s Marketplace what type of products are being sold? how are they priced? what are they paying their affiliates?

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25 Search by Gravity (the products with the highest % conversion)

26 Step 4: Discover EXACTLY where people in your market are hanging out so you can start connecting with them and see what they re discussing

27 Search for Groups on Facebook (using your keyword phrase)

28 Search on this Topic on Twitter (using your keyword phrase) Follow these people

29 Step 5: Discover EXACTLY what people that already follow you want to learn from you

30 Conduct Surveys Your Facebook friends, Twitter followers, Subscribers or Linked in contacts Use Survey Monkey

31 Give a Gift to Respondents as an Incentive

32 Conduct a Facebook Poll

33 Choose the right Webinar TOPIC Does it address the problem your product solves? Does it address a big need your research revealed? Will it convince people to commit their time? Does it directly relate to the name and content of your product?

34 Choose the right Webinar TOPIC Does it help people get More money 2. More time 3. Better relationships 4. Better health and more energy

35 Choose the right Webinar TITLE Does it state a BIG result that people want? Does it create curiosity to know more? Does it promise to solve the URGENT problem? Is it directly related to the name and content of your product?

36 TITLE BUZZ WORDS System Process Steps Step-by-Step Ways Journey Blueprint Secrets Plan Roadmap Course Program

37 TITLE BUZZ WORDS Anything numbered such as: 7 Steps To The 10 Step Process that 8 Ways You Can Move From 3 Little Known Secrets to

38 Consider conducting a survey or poll to see which title people like best. Which one would make them register?

39 Create your webinar outline List the URGENT problems your product solves List the mistakes that led to the problem

40 Create your webinar outline List the modules or steps in your online program

41 Example Webinar Sales Success Secrets Step # 1 : Promote a Product or Program That People Really NEED Step # 2: Build a High Value Webinar that Educates and Sells Step # 3: Craft Your Sales Presentation

42 Step # 4: Create your Get-it-Done Timeline and Technical Set-Up Step # 5: Prepare your Marketing Kit Step # 6: Find, Manage and Maximize Joint Venture Partners Step #7: Leverage Your Webinar for Ongoing Sales

43 Create your webinar outline OR list the steps you take clients through in the program or service you ll be promoting

44 Sample Program on overcoming emotional roadblocks to weight loss Step # 1 : Assessment of weight loss goals and history Step # 2: Tracking your daily eating habits and emotional triggers Step # 3: Creative, customized menu development and planning

45 Sample Program on overcoming emotional roadblocks to weight loss Step # 4 : Creating your daily goals and support group Step # 5: Tools for busting through emotional roadblocks Step # 6: Lifestyle changes that will bring new excitement and joy and help you stay on track

46 Now you re ready to begin to Create a Webinar That Sells!

47 ACTION STEPS Watch the webinar replay Download the slides Use the resource links on the hub page Download the Worksheet and complete the Action Steps