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1 spectroscopyonline.com SpectroscopyOnline.com covers the full spectrum of technical, applications-oriented information related to the separation sciences. Online topics include: RAMAN technology, mass spectrometry, X-ray analysis, ICP-MS, hyphenated techniques and much more! Spectroscopy s loyal following of print readers and online viewers visit the site to keep current with technology and application developments, application notes, online solutions, troubleshooting tips, events calendar and more information relevant to their laboratory work. Banner 468x60 up to 5 rotations Peel Back Page Push Interstitial Ad 640x480 Leaderboard 728x90 up to 5 rotations Skyscraper 160x600 up to 5 rotations Floating Footer additional advertising options Sponsored Link Videos Sponsored content

2 e-newsletter: Wavelength The Wavelength is Spectroscopy s monthly e-newsletter that delivers cutting edge information to spectroscopists inboxes. Wavelength readers are exposed to new tools, applications, feature articles and other industry related developments pertinent to their professional work. Banner 468x60 Leaderboard 728x90 Text Ad 65 Words Skyscraper 160x600 Featured Products Featured videos additional advertising options Application Notes Includes Website Archiving Question of the week sponsorship

3 e-newsletter: Issue Alert Spectroscopy s monthly e-issue Alert is a preview to the monthly print edition. Included in the Issue Alert are current feature articles and columns. Banner 468x60 Leaderboard 728x90 Skyscraper 160x600 Text Ad 65 Words additional advertising options Featured Videos Road Block

4 e-newsletter: e-application Note Alert Supply an application note in PDF format, or we can use your application note from a previous Spectroscopy Application Notebook, and we will send it to our global online readers. Each application note comes with a lead generation form that interested readers fill out with full contact information, and we supply you with the leads. Banner 468x60 Leaderboard 728x90 Featured Application Note Application Note New video Application notes available additional advertising options Single Sponsored e-application Note Alerts

5 e-solution Broadcast Your customized HTML and text formatted blast includes live hyperlinks, your company logo, image, description, and contact information. Your message will be embedded into Spectroscopy s e-solution Broadcast template and will deploy to selects you have chosen from our subscriber base under the brand name of Spectroscopy magazine. The e-solution Broadcast is a focused medium that drives our audience to your website and provides the visibility necessary to turn interest to your company s capabilities, ideal for communicating: New product releases New acquisitions and company expansion Case study success stories Online product catalogs Launch of a new website Any marketing initiative that requires immediate attention What s included: Design and execution of e-solution Broadcast Reporting

6 Global Digital Edition Spectroscopy s Global Digital Edition provides practitioners of spectroscopic techniques from around the world access to the same objective, peer-reviewed, nuts-and-bolts technical information found in the monthly print edition. additional advertising options Ad-Jolt Ad Gen Gatefold Bellyband Insert Cards Tabs Video itunes Apps & Pixelmags

7 Webcasts/Web Seminars Combining the immediacy and the impact of cutting-edge, interactive, web technologies, Spectroscopy s quality Webcast program strategically showcases your company as a significant industry leader. Exclusive Sponsored Webcasts Spectroscopy s webcast program is a moderated online panel discussion conducted as a live event or pre-recorded for on-demand playback (or both) through an interface that can display slides and audio; streaming video and an array of interactive features like polling, chat and much more. Our webcast platform does not require any software downloads that frequently block access to these popular broadcast. Educational Webcast Series Spectroscopy s Educational webcast series brings viewers the latest information on all the hottest separation techniques and application areas with the objective editorial voice viewers have come to expect from Spectroscopy. Utilizing our lineup of well known, objective industry experts, they deliver practical scientific information in a viewer-friendly format.

8 It s more than just a list. CAST (or Custom Audience Segmentation Tool) gives you access to the largest Pharma/Life Science database in the industry. 10 REASONS 10 MASSIVELY MASSIVE DATABASE WHY YOU NEED CAST IN YOUR ADVERTISING TACKLE BOX! 9 TOUCH 950,000 records, #1 unduplicated list rental in the pharma/life science Industry Frequent. Flexible. Fast. Slice it. Dice it. Use it. Over and over again. 8This list gets results fast! 7 EVERYONE 614,000 total cross channel touches NICHE NATURALLY } On demand ad/hoc filter for niche titles or specific companies HELPS YOU UNDERSTAND THE SIZE and SCOPE OF YOUR POTENTIAL TARGET MARKETS 5Right message to Right Target to more targeted and engaged audiences like no other available list. HAPPY AS CLAMS, 95% OF SATISFIED CUSTOMERS DIDN T STOP AT ONE CAMPAIGN Come on in CAST reels in industry leading open and click 4through rates #1 3 FOCUS YOUR SALES EFFORTS ON HIGH QUALITY LEADS If you subscribe to the marketing tenet that 40% of any successful campaign is having the right list then CAST 2 DRIVE QUALIFIED WEB SITE TRAFFIC is 100% for you. IN SIX SHORT MONTHS, 87 MARKETERS HAVE ALREADY USED CAST TO BEAT THEIR GOALS Ready to take your next marketing communications to the next level? Reach the right audience every time using the ONLY comprehensive and global database in the pharma/life science industry!

9 Audio Podcast Spectroscopy s audio podcast is a digital recording formatted like a radio call-in show which can be listened to through a media player on our website without any special software, or by adding the feed to be automatically delivered to your online news aggregator service such as itunes, MyYahoo and Newsgator for on-demand playback on laptops, PCs and a host of mobile devices. We offer you the opportunity to participate in our podcasts as an exclusive sponsor. Spectroscopy offers a variety of podcasts to provide our audiences with keen insights on current news, new products, applications and important trends. Our editorial staff works with you to customize programming to attract the most relevant listener base and to demonstrate your connection or expertise with the topic(s). Our sponsored podcast program delivers a unique combination of an easily used media format in high demand, flexible lead generation and multiple points of access from our electronic products to your digital assets. additional advertising options Minimum 3 4 to 7

10 SpecTube SpecTube is a cost-effective platform to engage prospective buyers and create deeper brand experiences. Use our unique web video program to show and tell how your products and services solve problems for spectroscopy-related applications. Viewers who find your web videos useful can forward it to a friend, enabling your message to be easily passed to other prospective buyers and influencers. It s more than a trendy new medium. Internet users are embracing web videos that entertain or educate them. According to media industry research, web videos are more than doubling the clickthroughs of static banner ads and significantly increase brand awareness. additional advertising options Spectroscopy Produces Video Advertiser Supplies Video

11 Sponsored Survey Package Spectroscopy s sponsored web-based surveys can be used to better understand your clients business issues. These survey projects include a written report of findings, and can provide individual data on each survey respondent s habits and preferences. With access to separation scientists worldwide, Spectroscopy s sponsored survey package offers real value in two essential ways: 1. It provides you with the opportunity to better understand your competitors influence, identify opportunities for new product development, evaluate previous marketing campaigns and help develop new strategies. 2. Each global survey provides your company with a dedicated list of leads with full contact information. Gain Market Insights Get a better understanding of your potential customers needs and preferences for your products and services. You can measure market share, customer satisfaction and brand awareness for your company and your competitors. Spectroscopy Advantage Our research team works with your company to produce actionable intelligence through these custom surveys. Whether your company is in need of a quick measure of industry perceptions or a detailed analysis of products and competitive positions, our custom surveys can provide the answers you need. A Typical In-Depth Survey Includes 10 to 15 questions Can include several questions with open-ended responses 10 to 15 questions relate to products or services 3 to 5 demographic questions Takes between 10 to 15 minutes to complete Statistical Analysis The data gathered from these surveys is statistically analyzed, including crosstabulation, and an in-depth written report of findings is prepared. The results once analyzed are correlated and a detailed report is compiled. The full report and full contact information of registrants will be provided to you along with the raw data. Schedule Surveys typically take two weeks to develop, including survey design, programming and invitation preparation,, and then are fielded for between two to four weeks. Results are generally delivered a couple of weeks from the close date of the online survey. Image: Ravi Tahilramani/Getty Images

12 Spectroscopy Solution Center Educate and engage current customers and prospects»» A Single Sponsored Video Channel that Highlights: NNProduct Launches NNApplication Notes & White Papers NNCompany Announcements NNTutorials & Demonstrations NNTrade Shows & Conferences Spectroscopy Solution Center»» The viewer clicks on tabs to access all relevant content within the solution category. Spectroscopy Solution Center»» Monthly Content refresh is included (1x permanent)

13 e-media Project Submission Guidelines WEBSITE AD DIMENSIONS Rectangle: 300x100 pixels; 40 KB max; GIF, JPEG, or *Flash accepted Leaderboard: 728 x 90 pixels; 40 KB max; GIF, JPEG or *Flash accepted Box : 300x250 pixels, 40 KB max; GIF, JPEG, or *Flash accepted Sponsored link: Up to 10 words + url Interstitial: 640x480 pixels; 40 KB max; GIF or JPEG, 3rd party tags accepted, but must be standard html. NO Java Script tags. No flash ads accepted. + If submitting Flash, specific instructions will be supplied prior to ad creation + Materials are due 10 business days before desired run date E-NEWSLETTER AD DIMENSIONS Banner Ad Size: 468x60 Skyscraper Ad Size: 160x600 Button Ad Size: 120x60 Text Ad 65 words Ad Size: For all banner ad sizes Leaderboard Ad Size: 728x90 Product Showcase 65 words 1 product image (110 pixels wide) Max File Size: 40kb Formats Accepted: Gif, Animated Gif or Jpg *No Flash/Rich Media accepted for enews or Alerts* If 3rd party, only Click URL and 1x1 pixel tracker accepted with Gif, Animated Gif or Jpg. 1 Live Click URL Outlook 2007 and 2010 will serve an Animated GIF but they do not support animation- only the first frame will appear. Please note when creating animated GIF files, you ll want to ensure the first frame carries the call to action and is not too ambiguous. + Materials are due 10 business days before desired issue date CAST DATABASE PROGRAM Materials must be provided by the sponsor Materials needed for your CAST e-campaign: 1. HTML ( in line style is required), please read the attached Design Basics/Specs very carefully. 2. Clients opt-out/unsubscribe link must be embedded in the HTML along with a physical address. 3. Text version of the including the opt-out/unsubscribe link 4. Subject Line 5. From Line (friendly from line; e.g. the companies name or persons name. Not an address) 6. Suppression file of clients opt-outs/unsubscribes 7. Seed names and addresses of who needs to see the test and final blasts. We ask that only one of the seed names be responsible for sending final approval of the test blast to jfurrevig@advanstar.com and rhughes@advanstar.com. There is a 48 hour turn-around time for our E-media team to deploy, the turnaround time starts AFTER all the above materials are received.

14 e-media Project Submission Guidelines Important information regarding your CAST e-campaigns: 1. Deployment dates MUST be suggested or approved by Joe Furrevig or Ronda Hughes. 2. Suppressions due to any threshold limits will be deployed as priority the day after the initial blast. Threshold limitations can be avoided when securing deployment dates ahead of time. 3. Clients using Advanstar s design services as part of their CAST program will have up to 2 revisions free of charge, there is a $100 fee for changes thereafter and will run the risk of having to reschedule. 4. All HTML changes need to be made and approval sent back to Joe Furrevig 48 hours prior to scheduled deployment. 5. Test blasts are sent out at least one day prior to the final blast to ensure proper HTML rendering. HTMLs need to be approved by the client prior to the test blast. Copy or design changes to the HTML after the test blast will result in a $100 fee AND will run the risk of having to reschedule. 6. Client needs to send approval of the test blast to jfurrevig@advanstar.com and rhughes@advanstar.com by the end of the day in which it was received in order to ensure the scheduled deployment date. Please have one seed name designated to give approval. 7. deployment reports will be sent to the sales representative 72 hours (3 days) after the blast. PODCAST SERIES SPONSORSHIP Custom specifications will be provided in the official Podcast agreement WEBCAST SPONSORSHIP Custom specifications will be provided in the official Webcast agreement WHITE PAPER LEAD GENERATION White Paper in PDF format no more than 1.5 MB in size Your Company Name White Paper Title: 36 words Author(s): names only, not company affiliations White Paper abstract: a description of what the application note contains; 23 short sentences, maximum 50 word count total. Address where leads should be sent 13 keywords to be included in your lead subject line as an identifier for the White Paper Contact Name Contact Phone Number Logo (EPS, Jpeg, Gif format, max width: 150 pixels) URL Links: one URL with in front of the www that links from your logo Company Text: 7-10 word maximum in plain text that describes your company

15 e-media Project Submission Guidelines Submit Materials to: Website and Newsletter Ad Materials: Whitepapers, eapplication notes, or esolution Blasts: Please list the Advertiser and Website in the subject line. ASSETS You are allowed a total of 4 assets on your page, with a description, picture, and link to redirect to for each asset. Descriptions must be <75 words. An asset can be defined as: Whitepapers (.pdf format) Case studies Videos (formats: Youtube, or Link/url to be hosted on your site) Webcasts Product demonstrations Description or link to product or service Asset 1 & Picture Description Asset 2 & Picture Description Asset 3 & Picture Description Asset 4 & Picture Description

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