DIGITAL DESTINATIONS.

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "DIGITAL DESTINATIONS."

Transcription

1 DIGITAL DESTINATIONS Dr Philip Alford Bournemouth University #DDBU

2 Digital Destinations project is an ESRC funded research project, delivered by Bournemouth University, with an overarching aim to: capture change in the adoption and use of digital technologies and to develop a strong, competitive local tourism economy. Through increased understanding and use of emerging digital technologies, visitor economy businesses will be in a position to increase their marketing and management effectiveness, and develop new products and services that will provide an enhanced experience for visitors to their destinations

3 The businesses benefited from 4 workshops which covered: Background to on line marketing Individual Business objectives Developing the strategy Measuring impact Reporting outcomes via case studies All course material can be found at All business outcomes and blogs can be found at

4 The following presentation is the case study provided by PDSW PDSW were focused on including their digital marketing strategy as part of their overall marketing strategy. This meant that their on-line activity would be integrated with all marketing and communication activity, to create more impact and make for more effective measurement.

5 Digital Strategy PDSW

6

7

8 Communication Strategy Audience Development Strategy Stephen Cashman, Thinking Big! A guide to strategic marketing planning for arts organisations (AMA/ACE 2010)

9 Strategic analysis (internal) Digital Marketing 10 to 30 Sept 31 Dec to 19 Jan 11 Jan to 10 Feb 11 Feb to 10 Mar 11 Mar to 10 Apr 11 Apr to 10 May No of unique visitors 2,763 3,478 4,574 4,216 5,075 4,855 Bounce rate 39.05% 39.61% 44.78% 46.19% 46.55% 48.08% % new visits 59.07% 57.53% 57.75% 57.76% 61.06% 57.58% Avg no of pages viewed per visit Avg visit duration 00:02:50 00:03:12 00:02:37 00:02:22 00:02:43 00:02:24 New visitors 2,195 2,845 4,101 3,670 4,239 3,923 Returning visitors 1,521 2,090 2,991 2,648 2,694 2,888

10 Strategic analysis (internal) Digital Marketing

11 Strategic analysis (internal) Digital Marketing

12 Strategic analysis (internal) Digital Marketing

13 Strategic analysis (internal) Digital Marketing

14 Strategic analysis (internal) Digital Marketing

15 Strategic analysis (internal) Digital Marketing Spring e-newsletter stats monthly vs targeted Open rate (%) CTR (%) Unsub to open rate (%) All Monthly Targeted

16 Strategic analysis (internal) Digital Marketing

17 Strategic analysis (internal) Digital Marketing A Summer Season for Dance Twitter What's On Silent Disco Dancing Terraces Monday-Night-is-Film-Night Spring Masterclasses 8 Facebook 1 Unsubscribe 6 Masterclasses 30 Thursday-Night-is-Dance-Night

18 Strategic analysis (external) Market Segmentation ACORN categories in 45 min drive-time area around Bournemouth Wealthy Achievers Urban Prosperity 3. Comfortably Off 4. Moderate Means 5. Hard Pressed Unclassified % of area population % base population Index av = 100

19 Strategic analysis (external) Market Segmentation 140, , ,300 ACORN groups in 45 min drive-time area around Bournemouth 100,000 80,000 60,000 40,000 47,036 48,111 51,194 35,858 51,600 39,867 20,000 6,686 23,372 16,010 16,749 18,160 16,184 11,804 7,054 0 Source: Arts Council Area Profile

20 BH 1 1 BH 1 3 BH 2 5 BH 3 7 BH 4 9 BH 5 2 BH 6 4 BH 7 6 BH 8 0 BH 8 9 BH 9 2 BH10 4 BH10 6 BH11 8 BH12 1 BH12 3 BH12 5 BH13 7 BH14 8 BH15 1 BH15 3 BH16 5 BH17 0 BH17 8 BH18 8 BH20 4 BH20 7 BH21 2 BH21 4 BH21 6 BH21 8 BH22 8 BH23 1 BH23 3 BH23 5 BH23 7 BH24 1 BH24 3 BH25 5 BH25 7 BH31 7 Strategic analysis (external) Market Segmentation 1,600 1,400 Ballet/Opera attenders within area Ballet Opera 1,200 1, Source: Arts Council Area Profile

21 Strategic analysis (external) Market Segmentation 30 Thursday Night Autumn and Spring Seasons BH1 1 BH1 3 BH1 4 BH2 6 BH6 5 BH8 8 BH9 3 BH11 9 BH14 9 BH21 1 BH21 3 BH24 1 DT1 2 SO41 6 SO41 8 SP6 1 Source: Arts Council Area Profile

22

23 Creating and selecting strategies

24

25 Communication Strategy Audience Development Strategy Stephen Cashman, Thinking Big! A guide to strategic marketing planning for arts organisations (AMA/ACE 2010)

26 Communication Strategy Digital Strategy Audience Development Strategy

27 Communication Strategy a. Brand b. Print and readability level c. Tone of voice, audience segments, writing for different media d. Messages e. Media f. Digital Strategy

28 Digital Strategy Objective Strategy KPIs Increase awareness for PDSW and the new brand and website Use digital media channels for a teaser campaign Google Analytics, FB Likes, no of comments, Twitter followers, no of retweets Highlight unique location of PDSW (the whole of the South West) Use imagery of the beach & dance regularly, e.g. beach picture of the month. Encourage regional partners to take part Google Analytics, FB Likes, no of comments, Twitter followers, no of retweets Objective Strategy KPIs Increase awareness of (new) programme SEO; write specifically for web, so that Google Analytics strands of PDSW keywords get picked up Increase awareness of film programme Google Adwords campaign increased tickets sales general website Increase engagement with the website and with PDSW Put people unfamiliar with dance at ease Highlight intimacy of venue Write with targeted audience segments in mind; write specifically for web, so that keywords get picked up Create material with associated artists/artists in residence to populate new website FAQs or Dos & donts : when you come to visit us: you don t have to dress up, don t have to be an expert, don t have to be fit/slim, you re here to have fun and enjoy yourself Life streaming of post-show chats to show their relaxed and non-scary atmosphere Create film with hand held camera feel to chart people s way from the ticket desk into the auditorium Google Analytics; increased tickets sales Google Analytics; increased tickets sales Google Analytics; increased tickets sales Google Analytics; increased tickets sales Google Analytics; increased tickets sales

29 Facebook Objective Strategy KPIs Keep existing followers after the changeover to an Increase communication about PDSW; explain about the FB Insights; number of Likes compared to organisation name; start teasing in new brand number of Friends Increase existing followers engagement with PDSW Create FB events for all shows and other suitable events FB Insights, website referrals, increased tickets sales Enable ticket-booking via Facebook FB Insights, website referrals, increased tickets sales Increase awareness of new programme strands of PDSW Create FB events for all shows and other suitable events FB Insights, website referrals, increased tickets sales Run FB competitions to win tickets FB Insights, website referrals, increased tickets sales Attract new followers to FB and visitors to PDSW Create FB events for all shows and other suitable events FB Insights, website referrals, increased tickets sales Continue regular change of FB header image Run online competitions to win tickets FB Insights, website referrals, increased tickets sales FB Insights, website referrals, increased tickets sales

30 Twitter Objective Strategy KPIs Keep existing followers after the name change Increase communication about PDSW; explain about the name; start teasing in new Number of followers brand Use dashboard to schedule tweets about PDSW and to tease in new brand Number of followers, number of retweets, number of direct tweets Increase existing followers engagement with PDSW Use dashboard to get involved in more conversations by looking at different message streams at the same time Number of followers, number of retweets, number of direct tweets, website referrals, increased tickets sales Increase awareness of (new) programme strands of PDSW Use hash tags for regular programme strands: #thursdancenight #monfilmnight #GlyndebourneLive #BolshoiLive #NDTLive or for specific performances, e.g. #sellingsecrets #Dracula13 Number of followers, number of retweets, number of direct tweets, website referrals, increased tickets sales Publicise hash tags on website, in brochures, on online booking pages Number of followers, number of retweets, number of direct tweets, website referrals, increased tickets sales Attract new followers to FB and visitors to PDSW Continue regular change of Twitter header image Number of followers, number of retweets, number of direct tweets, website referrals, increased tickets sales Run online competitions to win tickets Number of followers, number of retweets, number of direct tweets, website referrals, increased tickets sales

31 For more information on DIGITAL DESTINATIONS contact: Dr Philip Alford, #DDBU

Pet Spa Grooming. Lauralee Gilkey April 16, 2013

Pet Spa Grooming. Lauralee Gilkey April 16, 2013 Lauralee Gilkey April 16, 2013 Studio K9 is a pet spa that offering grooming services. The owner, Stephanie Payette is not your average groomer. She invests a large amount of her time to truly understanding

More information

Better Google Analytics: Meaningful Insights from Data. James Little Chief Innovator, Destination destinationtoolbox.

Better Google Analytics: Meaningful Insights from Data. James Little Chief Innovator, Destination destinationtoolbox. Better Google Analytics: Meaningful Insights from Data James Little Chief Innovator, Destination Toolbox @bransonjames destinationtoolbox.com Managers Suffer from Analysis Paralysis We have more - and

More information

learningpeople.co.uk #work2live #RUdigital

learningpeople.co.uk #work2live #RUdigital Digital marketing is everywhere Our digital marketing training covers search engine optimisation, social media, Google Analytics, pay per click, strategy, planning, email marketing and lots more. Perfect

More information

2018 EVENT MARKETING PLAN TEMPLATE

2018 EVENT MARKETING PLAN TEMPLATE 2018 EVENT MARKETING PLAN TEMPLATE SMARTer Event Marketing Objectives? What are your event marketing objectives?! Be precise! Be action driven! Be relevant to your main event objective My main objectives

More information

SAN ANTONIO CURRENT %

SAN ANTONIO CURRENT % SAN ANTONIO CURRENT The San Antonio Current has served as the city s premiere, award-winning multimedia source of alternative news, events and culture since 1986. We bravely tackles issues that affect

More information

This strategy will help you create, develop, build and manage your social media presence.

This strategy will help you create, develop, build and manage your social media presence. 1 1/7 Welcome to Social Media Strategy! This strategy will help you create, develop, build and manage your social media presence. Through this process your target audiences will be identified and key messages

More information

4/16/2015. Mobile Recruiting: Active and Passive Recruiting Strategies. Lori Furnell. Elmer Mobley

4/16/2015. Mobile Recruiting: Active and Passive Recruiting Strategies. Lori Furnell. Elmer Mobley Essential Training & Education for the Trucking Industry Mobile Recruiting: Active and Passive Recruiting Strategies Lori Furnell Vice President, Business Development Conversion Interactive Agency Photo

More information

Creating an inclusive digital communications strategy. 5 July 2016

Creating an inclusive digital communications strategy. 5 July 2016 Creating an inclusive digital communications strategy 5 July 2016 What we ll be looking at today How to write a social media strategy Understanding of key trends Understanding of opportunities and risks

More information

Digital Content Editorial Calendar. Title page.

Digital Content Editorial Calendar. Title page. Digital Content Editorial Calendar Title page Page 1 INTRODUCTION So you re revving up your content marketing and wondering how you re going to get started. Enter this wonderful exercise allowing you to

More information

B O U R N E M O U T H A R T S B Y T H E S E A F E S T I V A L PLASTIC BEACH

B O U R N E M O U T H A R T S B Y T H E S E A F E S T I V A L PLASTIC BEACH B O U R N E M O U T H A R T S B Y T H E S E A F E S T I V A L PLASTIC BEACH 14-21 OCTOBER S P O N S O R S H I P O P P O R T U N I T I E S artsbythesea.co.uk artsbythesea THE BOURNEMOUTH ARTS BY THE SEA

More information

Marketing Plan Template

Marketing Plan Template Marketing Plan Template Created by {INSERT NAME} Last reviewed {INSERT DATE} CONTENTS 1. Introduction... 3 2. Executive Summary... 3 3. Marketing Vision & Mission... 3 4. Target Market... 4 5. Marketing

More information

GREY COUNTY TOURISM DESTINATION DEVELOPMENT ACTION PLAN. REPORT CARD September 20, 2017 Let s Talk Tourism, Kimberley SKINNERS BLUFF

GREY COUNTY TOURISM DESTINATION DEVELOPMENT ACTION PLAN. REPORT CARD September 20, 2017 Let s Talk Tourism, Kimberley SKINNERS BLUFF GREY COUNTY TOURISM DESTINATION DEVELOPMENT ACTION PLAN REPORT CARD September 20, 2017 Let s Talk Tourism, Kimberley SKINNERS BLUFF 1 KEMBLE WOMEN S INSTITUTE SCENIC LOOKOUT BACKGROUND Grey County s Tourism

More information

Times square & Social media. Social media - why

Times square & Social media. Social media - why Times square & Social media Social media - why Goal: broaden reach of our messaging by obtaining 100,000 fans/followers by january 1, 2011 use social media to Support: Businesses of times square through

More information

10 Online Communication Channels

10 Online Communication Channels 10 Online Communication Channels Ppt 11-12 Online communication channels and tools toolkit Spread the word Love it or loathe it, social media is here to stay and should form an essential component of any

More information

Head of Marketing Solar Decathlon. Hashtag us now #SDME2018

Head of Marketing Solar Decathlon. Hashtag us now #SDME2018 Head of Marketing Solar Decathlon Hashtag us now #SDME2018 A look at Marketing Global Best Practices Applying the Best Practices DEWA Solar Decathlon Effective Ideas To Market Your projects Dos and don'ts

More information

Marketing Has A Marketing Problem

Marketing Has A Marketing Problem Content Marketing Strategy For Any Size Budget Michael Brenner CEO, Marketing Insider Group Co-Author, The Content Formula @BrennerMichael Marketing Has A Marketing Problem 1 What s The ROI? What s The

More information

How To Attract Crowds To Your Webinar

How To Attract Crowds To Your Webinar How To Attract Crowds To Your Webinar Introduction The success of your webinar depends on attracting the right crowd. Of course, you ve already spent a lot of time preparing the event. Now make an extra

More information

The Digital Secrets of Marketing ANY Organization, with any Budget in 2016

The Digital Secrets of Marketing ANY Organization, with any Budget in 2016 The Digital Secrets of Marketing ANY Organization, with any Budget in 2016 About the Presenter: Landon McCarter Grew up in Springfield, Mo Won a basketball state championship for Kickapoo in 2003 Bachelor

More information

Social Media Toolkit. Luke Williams. Feb Page 1

Social Media Toolkit. Luke Williams. Feb Page 1 Social Media Toolkit Luke Williams Feb 2012 Page 1 Table of Contents Introduction to social media... 3 Social media guidelines... 4 Listening online... 5 Twitter... 6 Facebook pages... 7 Blogs... 8 LinkedIn...

More information

FY13/FY14 Tourism Marketing Summary

FY13/FY14 Tourism Marketing Summary FY13/FY14 Tourism Marketing Summary Our Target Audience Target Audience Meet Jenn Our Target Audience Working Mom, family is priority, and she s always working toward balance Enjoys entertaining family

More information

SME WORKSHOP: MARKETING ON A BUDGET

SME WORKSHOP: MARKETING ON A BUDGET SME WORKSHOP: MARKETING ON A BUDGET BUILDING SUCCESS USING COST EFFECTIVE DIGITAL MARKETING NETCLUES NOVEMBER 2015 I m Jay. Iwork with these guys ^ Meet Rahul. Iwork with these guys ^ & Kartik. Iwork with

More information

Hire a Freelancer 2016

Hire a Freelancer 2016 Hire a Freelancer 2016 About us How it Works Digital Mums is a social media solution like no other Women with children lack flexible Marketing, PR and Communications, work opportunities. Most SMEs and

More information

Welcome to. The Social Media System Twitter Success System

Welcome to. The Social Media System Twitter Success System Welcome to The Social Media System 2016 Twitter Success System 1 330 Million users worldwide Interesting Twitter Stats Daily active Twitter users: 100 million Average number of followers: 208 4 th largest

More information

The State of Web and Social Media Analytics in Higher Ed

The State of Web and Social Media Analytics in Higher Ed The State of Web and Social Media Analytics in Higher Ed Survey Results Executive Summary by Higher Ed Experts July 2011 Want to learn how to use Web Analytics in Higher Ed? Check out our 4-week online

More information

MEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING

MEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING MEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING Marketers are under pressure to prove how online efforts contribute to their company s bottom line with cold hard analytics. IN THIS GUIDE, WE WILL

More information

Marketing & Communications Guidelines

Marketing & Communications Guidelines Marketing & Communications Guidelines Policy date Policy owner New or review 21.1.16 Lisa Charles New Internal/customer facing Customer facing (regulators and other similar stakeholders) Version no 1 Approved

More information

LOAN OFFICER GUIDE TO MARKETING : LEAD NURTURING REALTORS GUIDE TO MARKETING TOTALMORTGAGE.COM PART 1

LOAN OFFICER GUIDE TO MARKETING :  LEAD NURTURING REALTORS GUIDE TO MARKETING TOTALMORTGAGE.COM PART 1 LOAN OFFICER GUIDE TO MARKETING : EMAIL LEAD NURTURING REALTORS GUIDE TO MARKETING EMAIL SOCIAL LEAD MEDIA NURTURING BASICS TOTALMORTGAGE.COM PART 1 Table of Contents Why go social?...4 Best sites for

More information

BUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

BUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 84% of U.S. adults use the Internet in 2015 Intensity and scope of use both increasing Some demographic groups have much higher percentages

More information

Digital Marketing 4 Days Classroom Training

Digital Marketing 4 Days Classroom Training Digital Marketing 4 Days Classroom Training Learning from the class According to McKinley, 90% of all marketing roles require some digital marketing experience or analytical abilities. Whether you re looking

More information

FACEBOOK GUIDE HOW TO USE FACEBOOK FOR RECRUITMENT MARKETING

FACEBOOK GUIDE HOW TO USE FACEBOOK FOR RECRUITMENT MARKETING FACEBOOK GUIDE HOW TO USE FACEBOOK FOR RECRUITMENT MARKETING 01 01 CONTENTS INTRODUCTION 2 WHAT IS A FACEBOOK PAGE? 3 WHY DO EMPLOYERS USE FACEBOOK? 4 FACEBOOK STRATEGY 5 GETTING STARTED 6 THE BASICS 8

More information

5 Star London Hotels - Example Report

5 Star London Hotels - Example Report 5 Star London Hotels - Example Report January 2018 CONTENTS Your Benchmark Report Website Traffic Conversion Rates Ecommerce Performance AdWords Spend Your Traffic Index Your Conversion Rate Index Your

More information

Developing an Effective Social Media Strategy. Finding what works for you

Developing an Effective Social Media Strategy. Finding what works for you Developing an Effective Social Media Strategy Finding what works for you SESSION OVERVIEW IN TODAY S SESSION, WE WILL EXPLORE: How to develop a SMART social media strategy How to measure your success How

More information

Williamsburg Area Destination Marketing Committee

Williamsburg Area Destination Marketing Committee Williamsburg Area Destination Marketing Committee Marketing Strategy is the WHAT. What are our goals, what would we like to achieve. Strategy is typically long-tail (multi-year), and rarely changes significantly.

More information

Session 1: 1. Profiling Connections and Building Your Network. 2. Creating Interaction and Engagement rd Party Social Media Tools.

Session 1: 1. Profiling Connections and Building Your Network. 2. Creating Interaction and Engagement rd Party Social Media Tools. What we ll cover WORKSHOP 2: USING SOCIAL MEDIA AS A BUSINESS TOOL University Centre Peterborough, 5 September 2013 Delivered by Ian Gibbins, IG Media Marketing ian@igmediamarketing.com Tel: 01733 241537

More information

INTERNATIONAL CERTIFICATE IN DIGITAL MARKETING

INTERNATIONAL CERTIFICATE IN DIGITAL MARKETING INTERNATIONAL CERTIFICATE IN DIGITAL MARKETING INTRODUCTION This course provides a technical outline and discussion of the basics of online marketing. The outline includes an introduction to digital marketing

More information

Databox Partner Program

Databox Partner Program Databox Partner Program Reporting on Ad Campaigns using the Facebook Ads and Google AdWords Integrations 7/12/17 Agenda for Today: 1. What s Available? 2. How does Databox allow you to take your Facebook

More information

Digital Marketing Strategies for Small Organizations and Individuals in a Complex Digital World

Digital Marketing Strategies for Small Organizations and Individuals in a Complex Digital World Digital Marketing Strategies for Small Organizations and Individuals in a Complex Digital World Get people to play the game (Learn tennis, love tennis, compete) Director Marketing, Community Tennis USTA

More information

A B C D E F G H I J K L M N O P Q R S T U V W X YZ. Marketing - Educating Selling

A B C D E F G H I J K L M N O P Q R S T U V W X YZ. Marketing - Educating Selling Welcome To: Creating A Digital Marketing Strategy To Increase Sales Your Business Coach Today is: Brian Gibson of Monopolize Marketing Brian Gibson Originally from Leeds, England, live in South Florida

More information

Social Media Savvy: Facebook and Twitter. Jennifer Li AFSCME Digital Communications

Social Media Savvy: Facebook and Twitter. Jennifer Li AFSCME Digital Communications Social Media Savvy: Facebook and Twitter Jennifer Li AFSCME Digital Communications Facebook Profile vs. Page vs. Group Profiles should only be used for personal use Pages more professional; allows for

More information

Digital Marketing 6 Days Classroom Training

Digital Marketing 6 Days Classroom Training Digital Marketing 6 Days Classroom Training Learning from the class According to McKinley, 90% of all marketing roles require some digital marketing experience or analytical abilities. Whether you re looking

More information

ADVANCED SOCIAL ANALYTICS STRATEGIES. PRESENTED BY: Isaac Pastrana & Michael Loban

ADVANCED SOCIAL ANALYTICS STRATEGIES. PRESENTED BY: Isaac Pastrana & Michael Loban ADVANCED SOCIAL ANALYTICS STRATEGIES PRESENTED BY: Isaac Pastrana & Michael Loban + PRESENTERS Michael Loban CMO infotrustllc.com @michael_loban Isaac Pastrana Director of Social Media wpromote.com @wpromote

More information

Digital Marketing. Dr. D. M. Gabrielle Gabrielle

Digital Marketing. Dr. D. M. Gabrielle Gabrielle Digital Marketing Dr. D. M. Gabrielle Gabrielle Objectives 1. Explain general consumer behavior in the digital world 2. Leverage Web 2.0 and other technology for marketing 3. Write effective metadata and

More information

DealerOn Digital Advertising

DealerOn Digital Advertising DealerOn Digital Advertising Basic Premium Elite $1,995/mo $4,995/mo $9,995+/mo Google AdWords Certified Account Manager 24/7 Online Reporting Google Analytics Integrated Reporting Mobile-Optimized Campaigns

More information

Dean College Social Media Handbook

Dean College Social Media Handbook Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the

More information

Duke Digital Media and Marketing Certificate Program

Duke Digital Media and Marketing Certificate Program Duke Digital Media and Marketing Certificate Program Enhance Your Digital Marketing Skills and Excel in the Digital Economy About the Program The Duke Digital Media and Marketing Certificate Program features

More information

Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013

Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013 Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013 ADOBE DIGITAL INDEX Q4 2013 key insights Facebook ad: Click-through-rate (CTR) is up 365% year-over-year and 41% quarter-over-quarter. Cost-per-click

More information

Columbus Travel Media Corporate Portfolio

Columbus Travel Media Corporate Portfolio Columbus Travel Media Corporate Portfolio www.columbustravelmedia.com www.worldtravelguide.net INTRODUCTION ww w w ww w.columbustravelmedia.com With a rich company heritage spanning over 30 years, Columbus

More information

Building Your Content Marketing Measurement Program From The Ground Up. Jon Wuebben CEO, Content Launch

Building Your Content Marketing Measurement Program From The Ground Up. Jon Wuebben CEO, Content Launch Building Your Content Marketing Measurement Program From The Ground Up Jon Wuebben CEO, Content Launch Content Launch Who are We? We develop high quality, search engine optimized, sharable content that

More information

APICS Houston Chapter

APICS Houston Chapter APICS Houston Chapter TGD District Meeting - Jan 28, 2017 Austin, TX Best Practices on Social Media & Marketing David Cabello, CPIM, CSP, S&OP, Six Sigma Lean Master VP Marketing Executive Board Member

More information

INTERACTIVE TABLE OF CONTENTS

INTERACTIVE TABLE OF CONTENTS INTERACTIVE TABLE OF CONTENTS Standout Subject Lines Get Open, Get Read, Get Results... 3 Grow Your Business with Email & Social Media Simple marketing strategy for small business & nonprofits... 3 Find

More information

Successful SNF Marketing in a Digital Age

Successful SNF Marketing in a Digital Age Successful SNF Marketing in a Digital Age Presented by: Harmony Healthcare International, Inc. (HHI) PPS & Case Mix Onsite Chart Audits MMQ Audits Seminars Consulting Program Development Mock Survey Sample

More information

Advertising, Design, Social Media & Printing Easton - Philadelphia

Advertising, Design, Social Media & Printing Easton - Philadelphia Advertising, Design, Social Media & Printing Easton - Philadelphia www.cliffross.com SOCIAL MEDIA OVERVIEW The platforms may change, but social media is here to stay as another dimension of your business.

More information

SEED Certified Digital Marketing Specialist

SEED Certified Digital Marketing Specialist SEED Infotech Ltd. : ' Panchasheel', 42/16, Erandawana, SEED Infotech Lane, Off Karve Road Pune - 411004. India www.seedinfotech.com Course Name Duration : 84Hrs. Product Code: ST-MD-60001 Everything is

More information

Paid Search and Social Media Advertising Campaigns for Student Recruitment

Paid Search and Social Media Advertising Campaigns for Student Recruitment Paid Search and Social Media Advertising Campaigns for Student Recruitment Philippe Taza CEO Higher Education Marketing ptaza@higher-education-marketing.com Today s Presentation Understand the Google AdWords

More information

- Business Social Media - Overall Strategy

- Business Social Media - Overall Strategy - Business Social Media - Overall Strategy Technology and Social Media Social media is enabled by technology, not created by it. Focus more on the people you want to reach rather than on the utilization

More information

SCORE MORE. How to Create a Winning Industrial Marketing Game Plan

SCORE MORE. How to Create a Winning Industrial Marketing Game Plan SCORE MORE How to Create a Winning Industrial Marketing Game Plan WHY PLAN? Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan. Tom Landry

More information

Sacred Serve. Digital Marketing Strategy. Sean Cronin, June 5 th

Sacred Serve. Digital Marketing Strategy. Sean Cronin, June 5 th Sacred Serve Digital Marketing Strategy Sean Cronin, June 5 th 2017 www.linkedin.com/in/spcronin www.count-digital.com Overview 1. Introduction 2. Goals & Objectives 3. Customer Persona 4. The Customer

More information

The 5 Telecom Website KPIs You Need to Track

The 5 Telecom Website KPIs You Need to Track The 5 Telecom Website KPIs You Need to Track Want to make sure your website's working for you? Keep track of these five website key performance indicators (KPIs) on a monthly, quarterly, and annual basis

More information

HEAD OF MARKETING & COMMUNICATIONS RECRUITMENT PACK

HEAD OF MARKETING & COMMUNICATIONS RECRUITMENT PACK HEAD OF MARKETING & COMMUNICATIONS RECRUITMENT PACK OVERVIEW Reports to: Line Manager for: Holiday: Salary: Hours: Fixed term contract: Executive Director Box Office Manager, Front of House Manager, Press

More information

Planning a Social Media Campaign for Museums

Planning a Social Media Campaign for Museums Want to try your hand at a coordinated social media campaign? Here s a worksheet to help guide your planning. Primary goal of campaign: Secondary goal of campaign: How will you measure the goal you wish

More information

The Mobile-First Platform for Publishers. Mobile User Engagement Study for Publishers

The Mobile-First Platform for Publishers. Mobile User Engagement Study for Publishers The Mobile-First Platform for Publishers Mobile User Engagement Study for Publishers Released November 2013 Introduction People engage with mobile content apps differently than they engage with gaming,

More information

webinar for YMCAs Jump Start January

webinar for YMCAs Jump Start January 2 15 webinar for YMCAs Jump Start January website TV Radio Print Outdoor Using Google AdWords Remarketing Simply add a tag to your site or configure using Google Analytics Setup ALL VISITORS audience or

More information

Lumberjack Days Marketing Communications Plan

Lumberjack Days Marketing Communications Plan Lumberjack Days Marketing Communications Plan Client: Discover Stillwater Advertising Agency: 720 Media Launch Date: Jan 1, 2017 Situation Analysis Discover Stillwater, otherwise known as the Stillwater/Oak

More information

How to Increase Clicks Using Social Media Advertising. Ashley Ward CEO & Social Media Director Madhouse Marketing

How to Increase Clicks Using Social Media Advertising. Ashley Ward CEO & Social Media Director Madhouse Marketing How to Increase Clicks Using Social Media Advertising Ashley Ward CEO & Social Media Director Madhouse Marketing Ashley Who? Background: Social Media Social Media Advertising CEO IPA Enthusiast www.madhouse.marketing

More information

How to Promote Your Golf Course Using Social Media. Justin Ramers, Director of Social Media

How to Promote Your Golf Course Using Social Media. Justin Ramers, Director of Social Media How to Promote Your Golf Course Using Social Media Justin Ramers, Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving

More information

SOCIAL MEDIA BOOT CAMP. May 2 nd, 2012

SOCIAL MEDIA BOOT CAMP. May 2 nd, 2012 SOCIAL MEDIA BOOT CAMP May 2 nd, 2012 AGENDA What is Social Media? Social Media Objectives Getting Started Best Practices and Basic Rules of Engagement Individual vs. Business Profiles and Accounts Facebook,

More information

2013. Haley Marketing Group

2013. Haley Marketing Group Online Branding & Reputation Management PRESENTED BY Brad Smith Ask questions Get answers Post comments Engage others Tell us what you think Jenny Keller Kyle Denhoff Greg Everhart 2013. Haley Marketing

More information

How to Set-Up a Basic Twitter Page

How to Set-Up a Basic Twitter Page How to Set-Up a Basic Twitter Page 1. Go to http://twitter.com and find the sign up box, or go directly to https://twitter.com/signup 1 2. Enter your full name, email address, and a password 3. Click Sign

More information

PERSONAL BRANDING SOCIAL SELLING NOT FOR PUBLICATION - PROPERTY OF GAIL MERCER-MACKAY

PERSONAL BRANDING SOCIAL SELLING NOT FOR PUBLICATION - PROPERTY OF GAIL MERCER-MACKAY PERSONAL BRANDING SOCIAL SELLING WELCOME BACK Managing your digital footprint Pictures & words Marathon, not a sprint Define your brand LinkedIn and Twitter WHAT YOU LEARNED Coming up with 'key' descriptive

More information

Social Media Plan. Prepared for Chris Conrath. Prepared by Arlette Bax, Jillian Dasti, Riley Harding, Justin Ricardo and Diana Valle

Social Media Plan. Prepared for Chris Conrath. Prepared by Arlette Bax, Jillian Dasti, Riley Harding, Justin Ricardo and Diana Valle Social Media Plan Prepared for Chris Conrath Prepared by Arlette Bax, Jillian Dasti, Riley Harding, Justin Ricardo and Diana Valle December 11, 2015 Table of Contents Introduction... 3 Current Business

More information

Panama City Beach

Panama City Beach Panama City Beach 2018 Campaign Media Highlights Planning 10.10.17 2018 Planning Parameters Target Audience & Timing Summer Families Long Weekend Families Sports Families Young Families Empty Nesters Young

More information

The Marketing Menu. Ian Brodie

The Marketing Menu. Ian Brodie The Marketing Menu Ian Brodie There are a myriad of marketing approaches you could use to generate leads for your business Website Advertising Seminars Referrals Networking Cold calling Direct mail Social

More information

2018 MEDIAKIT. EDITORIAL & PR SALES Contact +66 (0) TRAVELDAILYMEDIA.

2018 MEDIAKIT. EDITORIAL & PR SALES Contact +66 (0) TRAVELDAILYMEDIA. TRAVEL DAILY ASIA TRAVEL DAILY USA TRAVEL DAILY UK CRUISE NEWS UK TRAVEL DAILY ME TRAVEL DAILY CHINA TRAVEL DAILY INDIA 2018 MEDIAKIT TRAVELDAILYMEDIA.COM/ASIA EDITORIAL & PR info@traveldailymedia.com

More information

Marketing Metrics Handbook (Simplified)

Marketing Metrics Handbook (Simplified) Marketing Metrics Handbook (Simplified) Developed by Joanne O Connell and Jeff Nelson August 8, 2014 Copyright 2014 All rights reserved August 8, 2014 Page 1 of 18 Contents Overview... 3 Perspective...

More information

! "#$$%& MY BLOG 2014

! #$$%& MY BLOG 2014 !"#%& 2014 =/*55&- 789:/4; RESOLUNTIONS!"# 20(5< SMART GOAL: GOAL: GOAL: GOAL: Often people set resolutions and don t look at them again after the month of January. One way to make sure that you are actively

More information

Marketing & Operations Inventory & Action Plan

Marketing & Operations Inventory & Action Plan Marketing & Operations Inventory & Action Plan Business Inventory & Action Plan Series created by VS Consulting Collaborative www.16westvs.com Marketing & Operations Inventory & Action Plan: REvisit assumptions

More information

Do You Need to Grow Your. Social Media Audience?

Do You Need to Grow Your. Social Media Audience? Do You Need to Grow Your Social Media Audience? Do You Need to Grow Your Social Media Audience? Audience growth has become a controversial topic in the social media space. While many marketers are still

More information

Social Media Marketing for Small Businesses SELL. SERVICE. MARKET. SUCCEED.

Social Media Marketing for Small Businesses SELL. SERVICE. MARKET. SUCCEED. Social Media Marketing for Small Businesses SELL. SERVICE. MARKET. SUCCEED. The information provided in this e-book is strictly for the convenience of our customers and is for general informational purposes

More information

A Guide to Social Media Team

A Guide to Social Media Team A Guide to Social Media Team Advocacy Why should your employees support your business via social media? Increases Brand Exposure Extends Awareness in Marketplace Generates Business Opportunities Cultivates

More information

TERMS OF REFERENCE FOR A MARKETING AND COMMUNICATIONS EXPERT FOR COACHING AND MENTORSHIP OF RDB TOURISM STAFF

TERMS OF REFERENCE FOR A MARKETING AND COMMUNICATIONS EXPERT FOR COACHING AND MENTORSHIP OF RDB TOURISM STAFF TERMS OF REFERENCE FOR A MARKETING AND COMMUNICATIONS EXPERT FOR COACHING AND MENTORSHIP OF RDB TOURISM STAFF 1. BACKGROUND Rwanda aims to be the premier eco-tourism destination on the African continent.

More information

Online Advertising. Ayça Turhan Hacettepe University Department Of Business Administration

Online Advertising. Ayça Turhan Hacettepe University Department Of Business Administration Online Advertising Ayça Turhan Hacettepe University Department Of Business Administration Online Advertising In simple terms, it is advertising on the internet. It can be anywhere on internet and can consist

More information

Effective Digital Marketing Techniques for Your Fixed Operations Departments. Brian Pasch - CEO, Pasch Consulting Group

Effective Digital Marketing Techniques for Your Fixed Operations Departments. Brian Pasch - CEO, Pasch Consulting Group Effective Digital Marketing Techniques for Your Fixed Operations Departments With Brian Pasch, CEO of PCG Digital Marketing Moderated By Mike Bowers, Executive Editor of DealersEdge Thursday, July 28,

More information

Five amazing shows. The BBC Good Food Shows attract over 220,000 food enthusiasts across the country.

Five amazing shows. The BBC Good Food Shows attract over 220,000 food enthusiasts across the country. Five amazing shows The BBC Good Food Shows are the UK s most established food and drink events with 25 years heritage. Attracting over 220,000 food enthusiasts throughout the year, the BBC Good Food Shows

More information

Plan and Manage Integrated Marketing Projects and Programs

Plan and Manage Integrated Marketing Projects and Programs Plan and Manage Integrated Marketing Projects and Programs November 14th, 2013 Jared Brickman Senior Digital Strategist Pinckney Hugo Group Twitter: @JaredBrickman @PinckneyHugo Site visits to OCRRA

More information

Clearing the Clutter: An Overview of the Marketing Analytics Ecosystem

Clearing the Clutter: An Overview of the Marketing Analytics Ecosystem Clearing the Clutter: An Overview of the Marketing Analytics Ecosystem Dr. Michael Koved Lecturer, School of Information November 14th, 2017 mkoved@ischool.berkeley.edu Introduction Speaker Introduction

More information

upstater MEDIA KIT 2015 Blogging Every Day About Life & Real Estate North of New York City

upstater MEDIA KIT 2015 Blogging Every Day About Life & Real Estate North of New York City MEDIA KIT 2015 Blogging Every Day About Life & Real Estate North of New York City Who Loves Our Region? The Hudson Valley is hot And why not? Our region enjoys a natural beauty that is indisputable, we

More information

Digital Marketing Freelancer. Madhura

Digital Marketing Freelancer. Madhura Digital Marketing Freelancer Madhura Freelance Services: Social Media Marketing Paid Facebook Campaigns Google AdWords Twitter influencers marketing Bloggers Management Email Marketing SEO Website management

More information

MSP Marketing Engine. Ready-to-Go Programs

MSP Marketing Engine. Ready-to-Go Programs Ready-to-Go grams Introduction MSP owners understand the increasing importance of digital marketing to help with business growth. What is less clear however, is where to start. Between social media, email

More information

SOCIAL MEDIA TOOLKIT FOR NONPROFITS

SOCIAL MEDIA TOOLKIT FOR NONPROFITS SOCIAL MEDIA TOOLKIT FOR NONPROFITS OVERVIEW OF SOCIAL MEDIA ------------------------------------------------------2 GIVE LOCAL YORK S SOCIAL MEDIA ACCOUNTS-------------------------------------3 USING

More information

Paid Search and Social Media Advertising Campaigns for Student Recruitment

Paid Search and Social Media Advertising Campaigns for Student Recruitment Paid Search and Social Media Advertising Campaigns for Student Recruitment Philippe Taza CEO Higher Education Marketing ptaza@higher-education-marketing.com Today s Presentation Understand the Google AdWords

More information

Grassroots Marketing

Grassroots Marketing Grassroots Marketing Goals In the next 90 minutes, you will learn tools and tips to: Incorporate free or inexpensive tools for promoting your farm business or market Integrate traditional marketing techniques

More information

guide to using social media for NHS Staff in Blackburn with Darwen

guide to using social media for NHS Staff in Blackburn with Darwen guide to using social media for NHS Staff in Blackburn with Darwen Why should you read it? Why use social media? The guidelines are designed to help you get the best out of the social media tools available

More information

Hello. About @KriselleLaran KRISELLE LARAN Zeno Group Vice President, Digital twitter.com/krisellelaran linkedin.com/in/krisellelaran kriselle.laran@zenogroup.com THIS IS ZENO GROUP Zeno is a global, integrated

More information

AMPLIFY YOUR DIGITAL MARKETING STRATEGY. Webinar May 24, 2016

AMPLIFY YOUR DIGITAL MARKETING STRATEGY. Webinar May 24, 2016 AMPLIFY YOUR DIGITAL MARKETING STRATEGY Webinar May 24, 2016 Housekeeping Items This webinar is being recorded. A follow-up email will be sent with a link to the recording. Questions can be submitted through

More information

Mexico Spring 2014 Advertising Awareness Wave. August 2014

Mexico Spring 2014 Advertising Awareness Wave. August 2014 Mexico Spring 2014 Advertising Awareness Wave August 2014 Insights Visit California (VCA) implemented its first consumer direct marketing campaign in the Mexican market this spring. This effort was part

More information

Social Media Training

Social Media Training Social Media Training Media Training Outline Intro CWA Smartphone APP Union Social Media Social Media Theory Crafting a clear message Facebook Training Twitter Training Sign up for Twitter Using Social

More information

TWITTER GUIDE TABLE OF CONTENTS

TWITTER GUIDE TABLE OF CONTENTS TWITTER GUIDE Not sure how to set up a Twitter account? Already signed up, but wondering how to get started? This guide is for you! We ll give you step-by-step instructions so you can dive into Twitter,

More information

VALENTINE S DAY A NIGHT ON THE TOWN

VALENTINE S DAY A NIGHT ON THE TOWN VALENTINE S DAY A NIGHT ON THE TOWN A TIME FOR LOVE One of the big questions that flash through the minds of every couple in February is, what on earth are we going to do for Valentines Day? Beyond that

More information

NEWS RELEASES AND IMPROVE ROI REVENUE-GENERATING HOW TO OPTIMIZE STRATEGY. CHAPTER 1 Achieve Better Results with Targeted News Release Distribution

NEWS RELEASES AND IMPROVE ROI REVENUE-GENERATING HOW TO OPTIMIZE STRATEGY. CHAPTER 1 Achieve Better Results with Targeted News Release Distribution REVENUE-GENERATING NEWS RELEASES HOW TO OPTIMIZE STRATEGY AND IMPROVE ROI CHAPTER 1 Achieve Better Results with Targeted News Release Distribution 1 INTRODUCTION GET THE MOST OUT OF YOUR NEWS RELEASE Public

More information

Bootcamp #3.2: Advanced Social Media

Bootcamp #3.2: Advanced Social Media Bootcamp #3.2: Advanced Social Media Social Media A Recap - If your supporters are online, then you should be too. - Pick the social media medium that makes sense for your organization. - Create or curate

More information