Welcome to. The Social Media System Twitter Success System
|
|
- Camron Foster
- 6 years ago
- Views:
Transcription
1 Welcome to The Social Media System 2016 Twitter Success System 1
2 330 Million users worldwide Interesting Twitter Stats Daily active Twitter users: 100 million Average number of followers: th largest social network next to Facebook, Instagram and Google+ (in terms of user volume) There are approximately 20 million fake Twitter users. 2
3 Twitter Success System 1. Best Tweets First Following Facebook s Footsteps with an Algorithm that determines the most popular tweets. Huge implication for businesses as more engagement will lead to more visibility in Twitter! 3
4 2. Twitter Polls 3. Twitter Hearts 4. GIF Search Animated GIF image library available in Twitter! Add more context to a short message Studies show they will ignite retweets, likes and and link clicks! 4
5 5. Periscope LIVE on Twitter Feed 6. Image Descriptions Mobile version will allow you to add a description (up to 420 characters) to go with Image upload Twitter has vetoed the idea to extend tweets beyond 140 to 10,000 characters. Twitter Success System 5
6 Twitter Pathway to Success Develop Your Twitter Strategy Create Engaging Twitter Profile Publish Relevant Tweets Ignite Visibility for your Tweets and Profile Tweet free offers and content to build leads PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE Step 1: Develop Your Twitter Strategy Develop Your Twitter Strategy Create Engaging Twitter Profile Publish Relevant Tweets Ignite Visibility for your Tweets and Profile Tweet free offers and content to build leads PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE 6
7 Twitter Purpose Assessment Action Plan 7
8 Conduct a Twitter Audit Purpose: Do you have a clearly defined purpose for WHY you are using Twitter? Have you created specific and measurable goals to track the ROI of your Twitter activities? Presence: Conduct a Twitter Audit Do you have a well branded, nicely designed Twitter Header and profile photo? Do you have an engaging and relevant 160 character profile description including a relevant hash tag? Have you added a link to a specific webpage? Do they currently utilize any 3 rd party tools build their Twitter presence? 8
9 Publish: Conduct a Twitter Audit Do you regularly tweet relevant content? Do you integrate relevant, keyword hash tags in your posts? Do you consistently incorporate images and videos into your tweets? Are you testing out polls and GIFs to ignite engagement? Are you using a social media tool to schedule your tweets? Participate: Conduct a Twitter Audit Are you active in re-tweeting, liking and replying to your peeps? Is your follower base consistent with your target audience? How is your follower/follow ratio? Do you strategically utilize lists to track targeted follows? (thought leaders) Promote: Conduct a Twitter Audit Do you strategically promote free offers and events to drive leads? Do you include a targeted website link to drive your Twitter audience to a specific page or offer? Do you actively track your Twitter results? 9
10 Twitter Purpose Assessment Action Plan Twitter Action Plan Actions Purpose Statement Outcomes Define the PURPOSE for Using Twitter (What? Twitter has a Purpose?) 10
11 Your Twitter Purpose is To become a trusted expert in your field To educate and inspire To generate a targeted base of targeted leads To listen intently to your audience to identify your needs To build a community or tribe VAClassroom Twitter Purpose 1. To ignite visibility and establish credibility through relevant, educational and interesting tweets and Twitter conversations 2. To serve as a Listening Post to the needs of our target audience. ACTION GOALS (Lead Indicators) Define Twitter Outcomes OUTCOME GOALS (Lag Indicators) Schedule 3-4 Tweets per day via Buffer Spend 15 minutes per day re-tweeting, liking and replying to other content Add 25 targeted follows weekly mentions and join the conversation See 750 follows in the next 90 days Generate 75 new leads Generate an additional $2500 in the next days as a result of new promotional offers through Twitter (and Periscope) Spend 30 minutes researching conversations related to #VirtualAssistant hashtag 11
12 Action Task #1 In your Twitter Planner Guide 1. Complete the Twitter Audit. 2. Create your Twitter action plan. Step 2: Create Engaging Twitter Profile Develop Your Twitter Strategy Create Engaging Twitter Profile Publish Relevant Tweets Ignite Visibility for your Tweets and Profile Tweet free offers and content to build leads PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE 12
13 13
14 Why Create an Engaging & Well Optimized Profile? More people will follow you More people will take action on your profile and click through to your website or landing page. Using the right keywords, more people will find you in the Twitter search engines and Google Twitter Success System 1. Design a Relevant and Up-To-Date Cover Image 14
15 1. Design a Relevant and Up-To-Date Cover Image 1. Design a Relevant and Up-To-Date Cover Image 1. Design a Relevant and Up-To-Date Cover Image Recommended size: 1500x500px Max file size: 10mb Upload high-resolution photos Keep branding consistent with other Social Media Channels Make cover image fits with your Profile picture 15
16 1. Design a Relevant and Up-To-Date Cover Image DIY Twitter Cover with Canva.com Use Fiverr or Elance. 16
17 2. Add a quality profile picture or logo Avoid selfies Pro head shot of you or logo At least 500X500 file size Ensure you use a high quality resolution 3. Chose the right Twitter Handle & Display Name How to change Twitter Handle Name 17
18 3. Chose the right Twitter Handle & Display Name. Profile Picture: 400X Create a interesting & targeted bio. Tips for writing an awesome Twitter Bio Features your best skills, passions and interests Define your persona here (a mix of professional & personal) Integrate targeted keywords and hash tags where appropriate Keep it simple and clear. no sales pitches Avoid meaningless buzz words (Marketing Guru, Lean Entrepreneur, SM Expert) Add an element of Social Proof 18
19 Tips for writing an awesome Twitter Bio Have Fun with Twitterbiogenerator.com 5. Select a lead generation URL. 19
20 5. Select a lead generation URL. 6. Pin a relevant and visually engaging Tweet! 6. Pin a relevant and visually engaging Tweet! Post Correct Image Size: 1024X512 20
21 Twitter Success System Action Task #2 Following the six steps Take some time to review and update your Twitter Profile in order to best attract your target client audience. Step 3: Publish Relevant Tweets Develop Your Twitter Strategy Create Engaging Twitter Profile Publish Relevant Tweets Ignite Visibility for your Tweets and Profile Tweet free offers and content to build leads PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE 21
22 What to Tweet When to Tweet Where to Tweet How to Tweet WHAT TO TWEET WHAT TO PUBLISH ON TWITTER Informational Educational Inspirational Conversational Promotional 50% 30% 20% 22
23 Informational Tweets News Item Product Update Event Infographics Blog links Video / Slideshow Inspirational Tweets Quotes Gratitude Inspiring photo Success Stories Accomplishments Educational Tweets Tips Tutorials Blog posts How-to videos Photos with tips Video / Slideshow 23
24 Conversational Tweets Questions / New Polls feature Thank You for Retweets, positive comments) Relevant DMs (Direct Message) Promotional Tweets New events (offline, webinars, teleseminars, Periscope, Facebok Liveetc ) Free signature offer New product launches Important business news / updates 3 rd party recommendations (JV/affiliate offers) Promotional Tweets 24
25 What to Tweet When to Tweet Where to Tweet How to Tweet User FollowerWonk to Evaluate Best Times to Tweet! User FollowerWonk to Evaluate Best Times to Tweet! 25
26 User FollowerWonk to Evaluate Best Times to Tweet! What to Tweet When to Tweet Where to Tweet How to Tweet Twitter Management Platforms 26
27 Send the SAME tweet Multiple Times? Yes, it is an acceptable practice! Be sure to schedule the same tweet no more than 3-4 times in a week and space out by at least 12 hours The ideal strategy is to schedule important or sticky posts multiple times spread over multiple days What to Tweet When to Tweet Where to Tweet How to Tweet 27
28 How to Tweet Well Be SUPER visual with your Tweets. Ideal length of Image Tweets are characters SHORT Buffer, 2015 How to Tweet Well Mix up tweets with and without links Buffer, 2015 How to Tweet Well Use Hashtags for more engagement and longer life in Twitter! Buffer,
29 How to Tweet Well Integrate relevant YouTube, Vine videos and GIFs Final TWEET Tips Before you tweet, ask Does my post offer tremendous value to my target audience? (Don t forget WHY you are Tweeting!) Be authentic and use conversational language Don t over link your audience to death Schedule important posts multiple times over a few days (4 times over 5 day period) LISTEN to your market so you post stuff your audience wants! 29
30 Action Task #3 Practice creating 2 tweets for each of the categories: - Informative - Educational - Inspirational - Conversational - Promotional Step 4: Ignite Visibility for Your Tweets & Profile Develop Your Twitter Strategy Create Engaging Twitter Profile Publish Relevant Tweets Ignite Visibility for your Tweets and Profile Tweet free offers and content to build leads PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE Twitter Success System 30
31 Participation Define WHO you will follow in Twitter. Prospective clients or customers who will BUY your products or services People interested in other similar topics (VA Colleagues) Thought leaders and trusted experts in your market NOTE: Focus on QUALITY over QUANTITY 1. Publish awesome tweets! 31
32 2. Use Hash Tags Effectively A #Hashtag is used in Twitter (and other social networks) to categorize and follow conversations based on specific topics. Hashtag collects tweets and organizes them into one Twitter stream. Users can search hashtags in Twitter Search to find relevant content they are looking for. Hashtags are used to track the content in twitter for events, courses, brands, sport teams, specific keywords. The list goes on! 32
33 3. Utilize Who to Follow Feature 4. Leverage Twitter Search Tools 33
34 4. Leverage Twitter Search Tools Followerwonk 5. Leverage Industry Leaders & Experts Follow their audience Lists Re-tweet & reply to their tweets 34
35 6. Create Targeted Twitter Lists 7. Use Social Media Icons on Website 8. Monitor your Twitter Analytics 35
36 9. Host Live Events or Twitter Chats 9. Host Live Events or Twitter Chats 10. Tweet Consistently Key to Success! 36
37 How to be an ACTIVE PARTICIPANT in Your Twitter Community? Keep on top of your Twitter Activity 37
38 How to Participate PUBLISHING PARTICIPATING Tweet Retweet Direct Message DM COMMUNITY BUILDING How to Stay Engaged with Your Community Schedule 2-3 small blocks per day to review notifications and reply, & retweet stuff Ask your community questions that stimulate discussion Be responsive to your Direct Messages set Twitter times to help you to stay on track Read and listen to your community conversations (needs, interest, wants) Be strategic about re-tweeting and replying to key influencers (naturally expands your reach) Participate or host a Twitter Chat 38
39 Action Task #4 Follow 20 new targeted follows this week Create a targeted list of industry leaders Try participating in a Tweet Chat (where appropriate) Step 5: Tweet free offers to build leads Develop Your Twitter Strategy Create Engaging Twitter Profile Publish Relevant Tweets Ignite Visibility for your Tweets and Profile Tweet free offers and content to build leads PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE 39
40 Twitter Marketing Funnel Twitter Search Traffic Twitter Profile Twitter Followers Tweets Links to Free Signature Offers / Events Subscribers Google Periscope Products & Services Twitter Metrics COMMUNITY STATS WEBSITE STATS BUSINESS STATS # of follows # of engagements (retweets, replies, mentions, likes # of lists that you have been added to # of link clicks # of hearts # of poll responses # of profile visits # of new website visitors # of blog subscribers leads Product conversions Lead/conversion rate 40
41 Action Task #5 Set-up Your Twitter Marketing Funnel Determine FREE offers to promote in Twitter schedule them out through out the month (3-4 tweets per week) Twitter Resources Twitter Tools/Apps Tutorial Twitter Tools Guide Twitter Planner Guide Twitter Task list 41
Your Instagram Planner
Your Instagram Planner STEP #1: Develop Your Instagram Strategy Instagram Assessment: Purpose: Do you have a clearly defined purpose for WHY you are using Instagram? Have you created specific and measurable
More informationThe Social Media. Survival Guide. Everything You Need to Start Growing Your Business with Social Media
The Social Media Survival Guide Everything You Need to Start Growing Your Business with Social Media What you ll learn Welcome to your social media survival guide! Whether you re a seasoned pro or just
More informationTwitter 101. By Becky Yost
Twitter 101 By Becky Yost Key Twitter Terms Tweet - A tweet is the 140 character message you post on twitter. The visibility of your tweet is controlled by your settings. You can set your tweets to public
More informationTrusted Choice Social Media Review
Trusted Choice Social Media Review AGENCY: CHANNEL: McMahon Agency Inc. Facebook Twitter Profile Image The profile image is an agency s first impression and visually represents your page throughout Facebook.
More informationYou re Social, Now What? Find out which networks are right for you and how to use them. Constant Contact 2015
You re Social, Now What? Find out which networks are right for you and how to use them Constant Contact 2015 BE A MARKETER All it takes is Constant Contact #BeaMarketer Agenda 1.Top 5 social networks Facebook
More informationwww.pipelineroi.com 1-866-300-1550 Introduction Over 100 million people log in to Twitter daily to share articles, read the news, Tweet photos of their breakfast, and connect with others. In this crowded
More informationMarketing. Online Tools and Resources. Chris N. West
Marketing # Online Tools and Resources Chris N. West #HashtagJimmy Build cohesiveness. Engage your audience. Create searchable feeds. Use in: Blog titles Google+ posts Facebook and Twitter updates Image
More informationTwitter Set-up Guide. How to Optimize Your Profile
Twitter Set-up Guide How to Optimize Your Profile WHY TWITTER IS VALUABLE TO YOUR BUSINESS Before You Get Started Consider if you want a personal or a business Twitter account. Both are good to have but
More informationKevin #TWEETABLE. 0 3/31/2015 Web and New Media
Kevin Agee @Kevin_Agee #TWEETABLE 0 3/31/2015 Web and New Media Overview What good tweets look like How to generate good content The importance of serving your key audience How to measure progress 1 3/31/2015
More informationTwitter Overview. Twitter Module 1
Twitter Overview Twitter Module 1 What is Twitter? Twitter is a social network and real-time communication service launched in 2006. It is used by millions of people and organisations to quickly share
More informationSOCIAL MEDIA CHEAT SHEET
2017 SOCIAL MEDIA CHEAT SHEET In this section: List of Online Social Media Assets *Consider duplicating with your online brands* Social Media Assets Platform What Is It? Number of Users Globally Company/Org
More informationSocial Media & Digital Marketing
Social Media & Digital Marketing Jillian Guzinski Social Media Manager Max Rielly Digital Marketing Specialist About Nowspeed Nowspeed is a remarkable Digital Marketing Agency. David Reske and his team
More informationHow to Set-Up a Basic Twitter Page
How to Set-Up a Basic Twitter Page 1. Go to http://twitter.com and find the sign up box, or go directly to https://twitter.com/signup 1 2. Enter your full name, email address, and a password 3. Click Sign
More information{Company Name} Social Media Strategy
{Company Name} Social Media Strategy Social Media Action Plan for 2014 Table of Contents Executive Summary...3 Current status...4 Specific Social Media Goals / Requirements / Expectations...4 Objectives
More informationTradeshow Social Media Best Practices
Present Tradeshow Social Media Best Practices Participant Learning Objectives Custom 1. Learn pros and cons of tradeshow social media. 2. Review Exhibitor Magazine Social Media Survey results. 3. Top 10
More informationWorld Contraception Day
Social media toolkit World Contraception Day #Advocacyleaders campaign This communications toolkit provides hints and tips on how to Amplify the voice of your project and engage with a wider audience on
More information11/15/2016. What we are going to discuss today. Business value: Reach large audiences. Find out which networks are right for you and how to use them
You re Social, Now What? Find out which networks are right for you and how to use them Constant Contact 2015 What we are going to discuss today 1.What are the Top 6 social network platforms Facebook Twitter
More informationFOCUS ON SOCIAL MEDIA
FOCUS ON SOCIAL MEDIA THIS IS FOR FINANCIAL ADVISER USE ONLY AND SHOULDN T BE RELIED UPON BY ANY OTHER PERSON. INTRODUCTION The purpose of this guide is to help you develop your social media presence.
More informationwww.pipelineroi.com 1-866-300-1550 Introduction Over 100 million people log in to Twitter daily to share articles, read the news, Tweet photos of their breakfast, and connect with others. In this crowded
More informationAbout Mhairi Petrovic
Mastering Social Media to Grow Your Small Business Mhairi Petrovic Out-Smarts Marketing Inc. About Mhairi Petrovic Founder of Out-Smarts Marketing Blogging since 2007 Podcaster Educator Fellow Entrepreneur
More informationHow To Attract Crowds To Your Webinar
How To Attract Crowds To Your Webinar Introduction The success of your webinar depends on attracting the right crowd. Of course, you ve already spent a lot of time preparing the event. Now make an extra
More informationSOCIAL PROSPECTING WORKBOOK: HOW TO USE SOCIAL MEDIA TO FIND NEW LEADS. By Maggie
SOCIAL PROSPECTING WORKBOOK: HOW TO USE SOCIAL MEDIA TO FIND NEW LEADS By Maggie Hibma @MaggieHibma What is Social Prospecting? As an inbound marketer, you already understand the importance of social media
More informationSMM (Social Media Marketing) PACKAGE
SMM (Social Media Marketing) PACKAGE 1 2 3 4 5 6 7 SOCIAL MEDIA MARKETING Facebook Profile & Page Creation Select a Vanity URL Tab Creation Facebook Apps Installation Posting Updates graphical & text based
More informationSOCIAL MEDIA TOOLKIT FOR NONPROFITS
SOCIAL MEDIA TOOLKIT FOR NONPROFITS OVERVIEW OF SOCIAL MEDIA ------------------------------------------------------2 GIVE LOCAL YORK S SOCIAL MEDIA ACCOUNTS-------------------------------------3 USING
More informationOr Social Media for Dummies
Or Social Media for Dummies Social Media is a Critical Part of the way People in most walks of life Communicate and a Key Part of How Work gets done. Social Media Allows you to: Discover New Ideas and
More informationThis strategy will help you create, develop, build and manage your social media presence.
1 1/7 Welcome to Social Media Strategy! This strategy will help you create, develop, build and manage your social media presence. Through this process your target audiences will be identified and key messages
More informationSocial Media Training. Presented by Edelman April 2017
Social Media Training Presented by Edelman April 2017 Agenda Introduction to Social Media Platform Overview Facebook Twitter LinkedIn Community Management Tools and Resources Q&A Introduction to Social
More informationWHY DIGITAL MATTERS. Digital Benefits for WOLF PROs. Homeowners, Contractors and Social Media
1 WHY DIGITAL MATTERS Digital Benefits for WOLF PROs We ve got your back and that means helping you learn how to better market your business. In this guide, we re sharing digital marketing tips and tricks
More information11 Tactics, Tips & Tools to Leverage a Powerful Social Media Strategy
11 Tactics, Tips & Tools to Leverage a Powerful Social Media Strategy By Madalyn Sklar Social Media Marketing Strategist Copyright 2018 American Institutes for Research (AIR). All rights reserved. No part
More informationAmy Jones CEO of Jones Communications President of BlueArx
Amy Jones CEO of Jones Communications President of BlueArx PR for Small Businesses Good PR begins with: Defining your Brand What do you do? Why should people care? Identify your dynamic capability Unique
More informationAN INTRODUCTION TO FACEBOOK FOR BUSINESS.
AN INTRODUCTION TO FACEBOOK FOR BUSINESS. A setup and strategy guide for marketers. f A publication of 2 CONTENTS. 03 04 Why use Facebook? An Introduction to Facebook 09 Setting up Your Facebook Business
More informationQUICK START GUIDE FOR CLUB SOCIAL MEDIA PAGES
QUICK START GUIDE FOR CLUB SOCIAL MEDIA PAGES Quick Start Guide for Club Social Media Pages January 2018 2 INTRODUCTION Social media is part of our everyday lives, both personally and professionally. To
More informationSOCIAL MEDIA HANDBOOK
SOCIAL MEDIA HANDBOOK Everything you need to start growing your business with social media 1 Social Media Handbook 2016 Sproing Creative ABOUT SPROING CREATIVE The creative agency you ve been searching
More informationWeekly Social Media Planner
Weekly Social Media Planner Table of Contents Automate & Systematize... 4 #Hashtags Matter... 5 Events & Promotions... 7 Content Themes... 8 Let Your Followers Know What s Happening Right Now... 9 Tell
More informationEffective social media marketing made easy. Al s Chickenette & RV Village on Vine
Effective social media marketing made easy. Al s Chickenette & RV Village on Vine Creative. Responsive. Ready. Results through experience. Today s social media demands a strategy. Targeted traffic and
More informationWhen Social Media Meets Employer Branding: Your Guide to Doing It Right
When Social Media Meets Employer Branding: Your Guide to Doing It Right Why does social media matter for employer branding? You know your company is a great place to work but does everyone else? Social
More informationHow To Tweet Effectively. (it s easier than you
How To Tweet Effectively (it s easier than you think) #powerofpr @serena @businesswire Getting Ready to Tweet Establish goals Select team Determine brand voice Craft response programming Build decision
More informationPart I: The Admin Stuff. Today s Agenda 4/18/2016. Welcome. Social Media Mix. Know Your Audience. About SAC. 6 Basic Objectives. The Marketing Plan
Giving Purpose to Your Community College Social Media CASE Webinar April 19, 2016 Presented By: Melissa Aguirre, San Antonio College, Coordinator of Communications Vanessa C. Torres, San Antonio College,
More informationHow to get the most from Twitter
How to get the most from Twitter Building a rewarding business & personal network Steve Phillip Director Linked2Success Linked2Success Limited Contents Page Why Twitter 3 Where do you start? 4 Planning
More informationSOCIAL MEDIA FOR EVERY DAY CREATE YOUR OWN SOCIAL MEDIA PLAN BROUGHT TO YOU BY LEADERSHIP & LIPSTICK
SOCIAL MEDIA FOR EVERY DAY CREATE YOUR OWN SOCIAL MEDIA PLAN BROUGHT TO YOU BY LEADERSHIP & LIPSTICK Copyright 2015 by Leadership & Lipstick Brigitte Kobi You are welcome to share this checklist with your
More informationSocial Media Audit Guidelines and Checklist
Social Media Audit Guidelines and Checklist Client: Date of Audit: Purpose of Audit- Questions to Have in Mind What the company is trying to achieve through social media marketing? How good the company
More informationSOCIAL MEDIA POCKET GUIDE
SOCIAL MEDIA POCKET GUIDE INTRODUCTION Social media is daunting for many small business owners. What should you post? Who do you tag? Should you use hashtags? In this quick reference quick, we'll show
More informationManaging your IOSH official Twitter account
Managing your IOSH official Twitter account Join or start a conversation with a Tweet Log in to your account. Click the button in the top right-hand side: Make sure your Tweets are 140 characters or fewer.
More informationShannon Robinson Owner / Digital Strategist at CloverLabs
Shannon Robinson Owner / Digital Strategist at CloverLabs 13+ years experience in digital marketing with a focus on SEO, Paid Search and Social Media Have worked both in-house and agency side Experience
More informationTWITTER 101: An Introduction for the AASM Member
TWITTER 101: An Introduction for the AASM Member TWITTER 101: AN INTRODUCTION Table of Contents What is Twitter?.... 1 Setup.... 2 Terminology.... 3 Tour.... 4 Engage.... 6 Tips.... 11 This guide is the
More informationSocial Media. BootCamp
Social Media BootCamp Shawn Busse Kinesis Brand Strategist Wendy Maynard Social Guru Shawn Busse Social Pragmatist What is a Brand? ...a brand is your company s face to the world. It starts with the name,
More informationInternational Safe Abortion Day
Social media toolkit International Safe Abortion Day #Advocacyleaders campaign This communications toolkit provides hints and tips on how to Amplify the voice of your project and engage with a wider audience
More informationBrevard College Social Media Strategy
Brevard College Social Media Strategy This document is a living document it evolves and changes as the technologies of social media evolve and change. Brevard College utilizes a variety of channels and
More informationSocial media manual. Oregon State University College of Engineering
Social media manual Oregon State University College of Engineering Connect with us! twitter.com/engineeringosu facebook.com/oregonstateengineering linkedin.com/company/engineeringoregonstate Table of contents
More information50 Ways to Market & Promote Your Business. on Social Media
50 Ways to Market & Promote Your Business on Social Media by Toni Coleman Brown www.tonicolemanbrown.com Facebook 01 02 03 Create a Facebook Fan Page for your business and run a "LIKES" campaign. This
More informationHow to Create and Distribute Content that Grows Your Business JB Media Institute LLC
How to Create and Distribute Content that Grows Your Business Sarah Benoit Lead Instructor & Co-founder of the JB Media Institute Find me on social media! Facebook Twitter Instagram LinkedIn What is content
More informationSOCIAL MEDIA BOOT CAMP. May 2 nd, 2012
SOCIAL MEDIA BOOT CAMP May 2 nd, 2012 AGENDA What is Social Media? Social Media Objectives Getting Started Best Practices and Basic Rules of Engagement Individual vs. Business Profiles and Accounts Facebook,
More informationHow to Increase Clicks Using Social Media Advertising. Ashley Ward CEO & Social Media Director Madhouse Marketing
How to Increase Clicks Using Social Media Advertising Ashley Ward CEO & Social Media Director Madhouse Marketing Ashley Who? Background: Social Media Social Media Advertising CEO IPA Enthusiast www.madhouse.marketing
More informationSocial Media Marketing. ACCORD Corporation Bridgette Winicki
Social Media Marketing ACCORD Corporation Bridgette Winicki Outline General Information Getting Started Different Social Media Accounts Benefits of using How to Create an Account for it Getting the Best
More informationFairfield County Giving Day Social Media Workshop. January 2017
Fairfield County Giving Day Social Media Workshop January 2017 Anatomy of a Facebook Page Facebook is the number one social media site for nonprofits. Your Facebook page should tell the story of your nonprofit
More informationGOOGLE+ FOR BUSINESS GETTING STARTED GUIDE
GOOGLE+ FOR BUSINESS GETTING STARTED GUIDE WHAT IS GOOGLE+? Google+ is a social networking and identity service that is owned by Google Inc. Google has described Google + as a social layer that enhances
More informationInclusion London Guide to Twitter for Campaigners
Inclusion London Guide to Twitter for Campaigners 1 Contents Section 1: Twitter Basics... 3 What is Twitter?... 3 How it works... 3 Basics of a tweet... 4 Basics of the Twitter layout... 5 How to tweet...
More informationSocial Media. Showing up is only half the game. The other half? A killer strategy HDR, Inc., all rights reserved.
2014 HDR Architecture, 2014 HDR, Inc., all rights reserved. Social Media Showing up is only half the game. The other half? A killer strategy. 2014 HDR, Inc., all rights reserved. The What and Why of Social
More informationA Guide to Social Media Team
A Guide to Social Media Team Advocacy Why should your employees support your business via social media? Increases Brand Exposure Extends Awareness in Marketplace Generates Business Opportunities Cultivates
More informationEXPAND YOUR BUSINESS, 140 CHARACTERS AT A TIME
A RETAILERS GUIDE EXPAND YOUR BUSINESS, 140 CHARACTERS AT A TIME With over 400 million tweets a day and 200 million active users, many of your customers could already be using Twitter. It s a quick, easy
More informationTOOLKITS ADVENTURE BIZ. Social Media Best Practices IN THIS TOOLKIT WHY THIS MATTERS:
Social Media Best Practices IN THIS TOOLKIT Lesson Overview Social Media Planning Facebook Tactics Instagram Tactics Your Survival Kit WHY THIS MATTERS: Too many times, adventure brand owners treat social
More information3 Tips to Grow Your Business on Each Social Site
3 Tips to Grow Your Business on Each Social Site 2 of the Original Co-authors of Facebook Marketing All-in-One for Dummies and more... Our plan for today... Go through the checklist first! 3 Tips (start
More informationDean College Social Media Handbook
Dean College Social Media Handbook Goals of this Handbook To help Dean College employees and groups engage with social media in constructive and fun ways while contributing to the overall goals of the
More informationWhat s not working in your social media and how to fix it Community Indicators Consortium Impact Summit November 9, 2015
What s not working in your social media and how to fix it Community Indicators Consortium Impact Summit November 9, 2015 @MNCompass @rehamberg #cicsummit #cicsocial #cicsocial #cicsummit @rehamberg @mncompass
More informationGETTING SOCIAL: BASICS OF SOCIAL MEDIA
GETTING SOCIAL: BASICS OF SOCIAL MEDIA P r e s e n t e d b y J a s m i n P. J o e, C o m m u n i c a t i o n s O f f i c e r E d m o n t o n F e d e r a t i o n o f C o m m u n i t y L e a g u e s ( E
More informationWelcome! My name is Courtney. Today we will be exploring social media engagement and marketing tools and strategies.
Welcome! My name is Courtney Today we will be exploring social media engagement and marketing tools and strategies. Intro What is the point of social media? How do I get my message out there in a way that
More informationSocial Media Marketing Strategy Template. 11 Steps to Create a Social Media Marketing Strategy for Your Business
Social Media Marketing Strategy Template 11 Steps to Create a Social Media Marketing Strategy for Your Business Step 1: Set Your Social Media Goals Write 1-3 specific goals with a clear number and timeframe.
More informationSocial Media percent of Internet users are using social media
Social Media 101 67 percent of Internet users are using social media What is social media? Social media refers to the means of interactions among people in which they create, share, and exchange information
More informationA guide to SOCIAL SELLING
A guide to SOCIAL SELLING THE CONTENTS QUICK STATS QUICK STATS 1 WHAT IS SOCIAL SELLING? 2 SOCIAL SELLING ANATOMY 3 FIVE PILLARS OF SOCIAL SELLING 4-9 SOCIAL HACKS & TIPS 10-12 REF REFERENCE 13 QUICK STATS
More informationGetting the most from your website.
Getting the most from your website. Easy steps to help take your website to the next level. Contents INTRODUCTION... 2 WEBSITE EFFECTIVENESS... 3 THE RIGHT CONTENT... 3 VIDEO 3 WEB ANALYTICS... 4 SEARCH...
More informationSocial Media for Internet Marketers
Social Media for Internet Marketers 2013 This is NOT a free ebook. You do NOT have the right either to sell this e- book or to give it away for free. This ebook is for your own use. You cannot sell or
More information6 Steps to Social Media Success for Law Firms
6 Steps to Social Media Success for Law Firms 6 STEPS TO SOCIAL MEDIA SUCCESS FOR LAW FIRMS By Bria Burk Androvett Legal Media & Marketing Social media is a great way to share firm news about new hires,
More informationSTEPHANIE CZ COMMUNICATIONS MANAGER
STEPHANIE CZ COMMUNICATIONS MANAGER Most Used Social Media Sites for Business Best Platforms Increasing Awareness Capturing Leads Communicating w/associates Benefits of Each Platform Largest reach Shareability
More informationLet s talk about promoting our products on Social Media
Let s talk about promoting our products on Social Media You ve got your USB stick with all your marketing materials on and you re all fired up, ready to go. Now it s time to look at all the best strategies
More informationInstagram Help guide for beginners. Part One. What is Instagram?
Part One As part of our latest blog posts we are introducing you to each social media platform, and going right back to basics to help you understand how you can use each one for your business, and which
More informationHOW TO SETUP YOUR PROFILE
Twitter 101 Not sure how to set up a Twitter account? Already signed up, but wondering how to get started? This guide is for you! We ll give you step-by-step instructions so you can dive into Twitter,
More informationTO TWEET OR NOT TO TWEET: How to Make Twitter Work for You
TO TWEET OR NOT TO TWEET: How to Make Twitter Work for You Benefits of Using Twitter Twitter can be a powerful tool for organizations to stay connected with their customers/community. Following are some
More informationINSTAGOOGLETWEETFACE? Social Media for Scholarship Engagement
INSTAGOOGLETWEETFACE? Social Media for Scholarship Engagement Session Goals Discuss Social Media Strategies and Best Practices Dialogue to exchange ideas to help position your (organization, institution,
More informationCreating a Marketing Plan that Really Works
#TSAETECHTALKS Creating a Marketing Plan that Really Works Presentation link: http://ly.tcea.org/tsaetechtalk Your Facilitators 0 Kristy Breaux, CAE 0 TCEA Associate Director 0 kristy@tcea.org 0 Alexis
More informationClick to edit Master title style. Join the conversation online. using #ChannelCon16 using #ChannelCon16
Click to edit Master title style Join the conversation online Tweet @CompTIA using #ChannelCon16 Instagram @CompTIAPhotos using #ChannelCon16 M Click About to edit Us Master title style Kelly Mahoney Senior
More informationAn Introduction to Copywriting
An Introduction to Copywriting Venture Accelerator Partners 2015 Venture Accelerator Partners www.vapartners.ca TABLE OF CONTENTS Introduction: What is Copywriting...3 Art of Persuasion...4 Importance
More informationSocial Media. An introductory guide.
Social Media An introductory guide About this resource This resource is intended as an introductory guide It is not intended to give comprehensive guidance on all matters relating to Social Media In this
More informationSocial Media: Your Business Tool for Growth
Social Media: Your Business Tool for Growth Presented by: Melodie Tao Social Media Strategist, Educator & Speaker October 14 th, 2010: INET Beirut Professional: My company: Social Media Strategist, Speaker
More informationIFF SOCIAL MEDIA GUIDE
IFF SOCIAL MEDIA GUIDE 2014 Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4 Content
More informationHow to Do a Social Media Audit to bring in MORE clients as a social media consultant
How to Do a Social Media Audit to bring in MORE clients as a social media consultant Meet Andrea and Phyllis 2 of the Original Co-authors of Facebook Marketing All-in-One for Dummies and more... 2015 All
More informationSemester-Long Project:
Semester-Long Project: Part 5 / Planning, Implementation, Metrics Campaign #2 (approx. Mar 21 Apr 4) Semester-Long Project Breakdown Part 1 Part 2 Part 3 Part 4 Part 5 Part 6 Proposal: problems, vision,
More informationBest Practices for Social Media
Best Practices for Social Media Facebook Guide to Facebook Facebook is good for: Sharing content links, pictures, text, events, etc that is meant to be shared widely and around which communities and individuals
More informationAFC Communication Kit
AFC Communication Kit Sharing the Value of the AFC AFC certification represents the highest standard in the field of financial counseling and education. It tells both professionals and consumers that you
More informationPing! s Guide to Social Media
vii. Ping!'s Guide to Social Media Ping! s Guide to Social Media Social media is the perfect way for us to let the world know about Ping! But much more than that, it encourages the audiences participation/interaction,
More informationPractical Exercises. Professional Diploma in Digital Marketing SMM 1
Practical Exercises Professional Diploma in Digital Marketing SMM 1 Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored
More informationFacebook Basics. A beginner s guide to the social network. Presented By:
Facebook Basics A beginner s guide to the social network. Presented By: Table of Contents Chapter 1: Meet Facebook Timeline Chapter 2: Terminology Chapter 3: Define Your Social Media Goals Chapter 4: The
More informationMy client is asking about social media. Now what?
My client is asking about social media Now what? My Story Karen Emanuelson 20+ years of marketing experience Owner of Reciprocate LLC, a Marketing Solutions firm Develop and Implement Traditional and
More informationSocial Media Audit Customer Name
Social Media Audit Customer Name Month 2016 Good Fair Poor Current Social Media Presence Facebook page is created and vanity URL is claimed Twitter account is created and vanity URL is claimed Google+
More informationSocial Media Toolkit. Luke Williams. Feb Page 1
Social Media Toolkit Luke Williams Feb 2012 Page 1 Table of Contents Introduction to social media... 3 Social media guidelines... 4 Listening online... 5 Twitter... 6 Facebook pages... 7 Blogs... 8 LinkedIn...
More informationHow Startups Can Leverage the Power of Social Media
How Startups Can Leverage the Power of Social Media Social media success is directly linked to your ability to connect. Be courageous. Be consistent. The Changing Face of Social Media 1 out of every 3
More informationSOCIAL PROSPECTING WORKBOOK:
WORKBOOK SOCIAL PROSPECTING WORKBOOK: HOW TO USE SOCIAL MEDIA TO FIND NEW LEADS Use popular social channels to prospect, engage with and convert new leads. A Publication of >>>> BECOME GREATER THAN 605.716.5666
More informationSocial Media MATTERS for Business Tosha Daugherty
Social Media MATTERS for Business Tosha Daugherty @visitmorganco & @toshatd Visit Morgan County Commercial Globally, tourism spending = $7.6 Trillion Nationally, tourism spending = $1.4 Trillion In Indiana,
More informationNew to Instagram? See how to set up a free business profile, create content and use Instagram to grow your business.
New to Instagram? See how to set up a free business profile, create content and use Instagram to grow your business. 11.3.17 Why Instagram? People come to Instagram to be inspired and discover things they
More informationSocial Media Playbook For SMEI Affiliates & Chapters
Social Media Playbook For SMEI Affiliates & Chapters Passion! For the profession. SMEI Social Media Playbook Sales and Marketing Executives International, Inc. http://www.smei.org Prepared By: Shannon
More informationThe goal is not to be good at social media. The goal is to be good at business because of social media.
Social Media Primer The goal is not to be good at social media. The goal is to be good at business because of social media. Social platforms present a uniquely valuable opportunity for brands These channels
More information