Welcome to. The Social Media System Twitter Success System

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1 Welcome to The Social Media System 2016 Twitter Success System 1

2 330 Million users worldwide Interesting Twitter Stats Daily active Twitter users: 100 million Average number of followers: th largest social network next to Facebook, Instagram and Google+ (in terms of user volume) There are approximately 20 million fake Twitter users. 2

3 Twitter Success System 1. Best Tweets First Following Facebook s Footsteps with an Algorithm that determines the most popular tweets. Huge implication for businesses as more engagement will lead to more visibility in Twitter! 3

4 2. Twitter Polls 3. Twitter Hearts 4. GIF Search Animated GIF image library available in Twitter! Add more context to a short message Studies show they will ignite retweets, likes and and link clicks! 4

5 5. Periscope LIVE on Twitter Feed 6. Image Descriptions Mobile version will allow you to add a description (up to 420 characters) to go with Image upload Twitter has vetoed the idea to extend tweets beyond 140 to 10,000 characters. Twitter Success System 5

6 Twitter Pathway to Success Develop Your Twitter Strategy Create Engaging Twitter Profile Publish Relevant Tweets Ignite Visibility for your Tweets and Profile Tweet free offers and content to build leads PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE Step 1: Develop Your Twitter Strategy Develop Your Twitter Strategy Create Engaging Twitter Profile Publish Relevant Tweets Ignite Visibility for your Tweets and Profile Tweet free offers and content to build leads PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE 6

7 Twitter Purpose Assessment Action Plan 7

8 Conduct a Twitter Audit Purpose: Do you have a clearly defined purpose for WHY you are using Twitter? Have you created specific and measurable goals to track the ROI of your Twitter activities? Presence: Conduct a Twitter Audit Do you have a well branded, nicely designed Twitter Header and profile photo? Do you have an engaging and relevant 160 character profile description including a relevant hash tag? Have you added a link to a specific webpage? Do they currently utilize any 3 rd party tools build their Twitter presence? 8

9 Publish: Conduct a Twitter Audit Do you regularly tweet relevant content? Do you integrate relevant, keyword hash tags in your posts? Do you consistently incorporate images and videos into your tweets? Are you testing out polls and GIFs to ignite engagement? Are you using a social media tool to schedule your tweets? Participate: Conduct a Twitter Audit Are you active in re-tweeting, liking and replying to your peeps? Is your follower base consistent with your target audience? How is your follower/follow ratio? Do you strategically utilize lists to track targeted follows? (thought leaders) Promote: Conduct a Twitter Audit Do you strategically promote free offers and events to drive leads? Do you include a targeted website link to drive your Twitter audience to a specific page or offer? Do you actively track your Twitter results? 9

10 Twitter Purpose Assessment Action Plan Twitter Action Plan Actions Purpose Statement Outcomes Define the PURPOSE for Using Twitter (What? Twitter has a Purpose?) 10

11 Your Twitter Purpose is To become a trusted expert in your field To educate and inspire To generate a targeted base of targeted leads To listen intently to your audience to identify your needs To build a community or tribe VAClassroom Twitter Purpose 1. To ignite visibility and establish credibility through relevant, educational and interesting tweets and Twitter conversations 2. To serve as a Listening Post to the needs of our target audience. ACTION GOALS (Lead Indicators) Define Twitter Outcomes OUTCOME GOALS (Lag Indicators) Schedule 3-4 Tweets per day via Buffer Spend 15 minutes per day re-tweeting, liking and replying to other content Add 25 targeted follows weekly mentions and join the conversation See 750 follows in the next 90 days Generate 75 new leads Generate an additional $2500 in the next days as a result of new promotional offers through Twitter (and Periscope) Spend 30 minutes researching conversations related to #VirtualAssistant hashtag 11

12 Action Task #1 In your Twitter Planner Guide 1. Complete the Twitter Audit. 2. Create your Twitter action plan. Step 2: Create Engaging Twitter Profile Develop Your Twitter Strategy Create Engaging Twitter Profile Publish Relevant Tweets Ignite Visibility for your Tweets and Profile Tweet free offers and content to build leads PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE 12

13 13

14 Why Create an Engaging & Well Optimized Profile? More people will follow you More people will take action on your profile and click through to your website or landing page. Using the right keywords, more people will find you in the Twitter search engines and Google Twitter Success System 1. Design a Relevant and Up-To-Date Cover Image 14

15 1. Design a Relevant and Up-To-Date Cover Image 1. Design a Relevant and Up-To-Date Cover Image 1. Design a Relevant and Up-To-Date Cover Image Recommended size: 1500x500px Max file size: 10mb Upload high-resolution photos Keep branding consistent with other Social Media Channels Make cover image fits with your Profile picture 15

16 1. Design a Relevant and Up-To-Date Cover Image DIY Twitter Cover with Canva.com Use Fiverr or Elance. 16

17 2. Add a quality profile picture or logo Avoid selfies Pro head shot of you or logo At least 500X500 file size Ensure you use a high quality resolution 3. Chose the right Twitter Handle & Display Name How to change Twitter Handle Name 17

18 3. Chose the right Twitter Handle & Display Name. Profile Picture: 400X Create a interesting & targeted bio. Tips for writing an awesome Twitter Bio Features your best skills, passions and interests Define your persona here (a mix of professional & personal) Integrate targeted keywords and hash tags where appropriate Keep it simple and clear. no sales pitches Avoid meaningless buzz words (Marketing Guru, Lean Entrepreneur, SM Expert) Add an element of Social Proof 18

19 Tips for writing an awesome Twitter Bio Have Fun with Twitterbiogenerator.com 5. Select a lead generation URL. 19

20 5. Select a lead generation URL. 6. Pin a relevant and visually engaging Tweet! 6. Pin a relevant and visually engaging Tweet! Post Correct Image Size: 1024X512 20

21 Twitter Success System Action Task #2 Following the six steps Take some time to review and update your Twitter Profile in order to best attract your target client audience. Step 3: Publish Relevant Tweets Develop Your Twitter Strategy Create Engaging Twitter Profile Publish Relevant Tweets Ignite Visibility for your Tweets and Profile Tweet free offers and content to build leads PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE 21

22 What to Tweet When to Tweet Where to Tweet How to Tweet WHAT TO TWEET WHAT TO PUBLISH ON TWITTER Informational Educational Inspirational Conversational Promotional 50% 30% 20% 22

23 Informational Tweets News Item Product Update Event Infographics Blog links Video / Slideshow Inspirational Tweets Quotes Gratitude Inspiring photo Success Stories Accomplishments Educational Tweets Tips Tutorials Blog posts How-to videos Photos with tips Video / Slideshow 23

24 Conversational Tweets Questions / New Polls feature Thank You for Retweets, positive comments) Relevant DMs (Direct Message) Promotional Tweets New events (offline, webinars, teleseminars, Periscope, Facebok Liveetc ) Free signature offer New product launches Important business news / updates 3 rd party recommendations (JV/affiliate offers) Promotional Tweets 24

25 What to Tweet When to Tweet Where to Tweet How to Tweet User FollowerWonk to Evaluate Best Times to Tweet! User FollowerWonk to Evaluate Best Times to Tweet! 25

26 User FollowerWonk to Evaluate Best Times to Tweet! What to Tweet When to Tweet Where to Tweet How to Tweet Twitter Management Platforms 26

27 Send the SAME tweet Multiple Times? Yes, it is an acceptable practice! Be sure to schedule the same tweet no more than 3-4 times in a week and space out by at least 12 hours The ideal strategy is to schedule important or sticky posts multiple times spread over multiple days What to Tweet When to Tweet Where to Tweet How to Tweet 27

28 How to Tweet Well Be SUPER visual with your Tweets. Ideal length of Image Tweets are characters SHORT Buffer, 2015 How to Tweet Well Mix up tweets with and without links Buffer, 2015 How to Tweet Well Use Hashtags for more engagement and longer life in Twitter! Buffer,

29 How to Tweet Well Integrate relevant YouTube, Vine videos and GIFs Final TWEET Tips Before you tweet, ask Does my post offer tremendous value to my target audience? (Don t forget WHY you are Tweeting!) Be authentic and use conversational language Don t over link your audience to death Schedule important posts multiple times over a few days (4 times over 5 day period) LISTEN to your market so you post stuff your audience wants! 29

30 Action Task #3 Practice creating 2 tweets for each of the categories: - Informative - Educational - Inspirational - Conversational - Promotional Step 4: Ignite Visibility for Your Tweets & Profile Develop Your Twitter Strategy Create Engaging Twitter Profile Publish Relevant Tweets Ignite Visibility for your Tweets and Profile Tweet free offers and content to build leads PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE Twitter Success System 30

31 Participation Define WHO you will follow in Twitter. Prospective clients or customers who will BUY your products or services People interested in other similar topics (VA Colleagues) Thought leaders and trusted experts in your market NOTE: Focus on QUALITY over QUANTITY 1. Publish awesome tweets! 31

32 2. Use Hash Tags Effectively A #Hashtag is used in Twitter (and other social networks) to categorize and follow conversations based on specific topics. Hashtag collects tweets and organizes them into one Twitter stream. Users can search hashtags in Twitter Search to find relevant content they are looking for. Hashtags are used to track the content in twitter for events, courses, brands, sport teams, specific keywords. The list goes on! 32

33 3. Utilize Who to Follow Feature 4. Leverage Twitter Search Tools 33

34 4. Leverage Twitter Search Tools Followerwonk 5. Leverage Industry Leaders & Experts Follow their audience Lists Re-tweet & reply to their tweets 34

35 6. Create Targeted Twitter Lists 7. Use Social Media Icons on Website 8. Monitor your Twitter Analytics 35

36 9. Host Live Events or Twitter Chats 9. Host Live Events or Twitter Chats 10. Tweet Consistently Key to Success! 36

37 How to be an ACTIVE PARTICIPANT in Your Twitter Community? Keep on top of your Twitter Activity 37

38 How to Participate PUBLISHING PARTICIPATING Tweet Retweet Direct Message DM COMMUNITY BUILDING How to Stay Engaged with Your Community Schedule 2-3 small blocks per day to review notifications and reply, & retweet stuff Ask your community questions that stimulate discussion Be responsive to your Direct Messages set Twitter times to help you to stay on track Read and listen to your community conversations (needs, interest, wants) Be strategic about re-tweeting and replying to key influencers (naturally expands your reach) Participate or host a Twitter Chat 38

39 Action Task #4 Follow 20 new targeted follows this week Create a targeted list of industry leaders Try participating in a Tweet Chat (where appropriate) Step 5: Tweet free offers to build leads Develop Your Twitter Strategy Create Engaging Twitter Profile Publish Relevant Tweets Ignite Visibility for your Tweets and Profile Tweet free offers and content to build leads PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE 39

40 Twitter Marketing Funnel Twitter Search Traffic Twitter Profile Twitter Followers Tweets Links to Free Signature Offers / Events Subscribers Google Periscope Products & Services Twitter Metrics COMMUNITY STATS WEBSITE STATS BUSINESS STATS # of follows # of engagements (retweets, replies, mentions, likes # of lists that you have been added to # of link clicks # of hearts # of poll responses # of profile visits # of new website visitors # of blog subscribers leads Product conversions Lead/conversion rate 40

41 Action Task #5 Set-up Your Twitter Marketing Funnel Determine FREE offers to promote in Twitter schedule them out through out the month (3-4 tweets per week) Twitter Resources Twitter Tools/Apps Tutorial Twitter Tools Guide Twitter Planner Guide Twitter Task list 41

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