Advanced Diploma in Purchasing and Supply. Marketing for Purchasers L5-10. Level 5. Senior Assessor s Report

Size: px
Start display at page:

Download "Advanced Diploma in Purchasing and Supply. Marketing for Purchasers L5-10. Level 5. Senior Assessor s Report"

Transcription

1 Advanced Diploma in Purchasing and Supply Marketing for Purchasers L5-10 Level 5 Senior Assessor s Report May 2009

2 SECTION A Question 1 : Prepare a detailed promotional plan to launch clothestoreonline.com in the UK. This question tested candidates application of knowledge and understanding of the development of a promotional plan. In addition, it tested candidates ability to apply this knowledge in the context of the case. A recognised approach to promotional planning might typically include the following stages: situation analysis identification of target customers assessment of the target audience set communications objectives create the message (reference to DAGMAR/AIDA) select/tailor the promotional mix (advertising, pr, sponsorships, direct marketing) allocate budget and resources agree media schedule manage and oversee implementation monitor performance against objectives measure effectiveness of outcomes. A number of answers addressed a marketing plan rather than a promotional plan. As a result, these answers contained a large amount of irrelevant material, for example examination of all aspects of the marketing mix. Typically, most answers omitted key elements of a plan and instead described either just promotional offers, for example buy one get one free, or focused on the promotional mix elements of the plan. Both of these were valid and should have been included, however a promotional plan should also include other key elements, for example a situational analysis, identification and analysis of target customers, creation of the message etc. Some answers were more focused on the new product development process, in the context of the development of the new website. This was not required in the question. A large number of answers made little, or in some instances no, reference to the case material. These answers were highly descriptive and generic rather than focusing on the specific issues raised in the case and failed to gain marks. L5-10/SA report/may

3 Question 2 Evaluate the main issues which Clothestore plc should consider when entering a new international market. This question tested candidates application of knowledge and understanding of the micro and macro environmental considerations and other marketing related issues when an organisation enters a new international market. The question also tested candidates ability to apply this knowledge in the context of the case material. A number of candidates structured their answers around the marketing mix elements. Whilst some of the content was valid, better answers focused more on the PESTEL approach. Most candidates who considered each of the PESTEL elements performed reasonably well on this question. political evaluation considered government stability, tax policies, foreign trade policy and regulations economic evaluation considered interest rates, exchange rates, inflation, employment/unemployment, disposable income social evaluation considered demographics, income distributions, lifestyle changes, education levels, language, culture, religion technological evaluation considered availability, adoption, infrastructure reliability environmental evaluation considered protective regulations and standards, consumer demands legal evaluation considered impact of in-country legislation on Clothestore activities Good answers also addressed competitors (using Porter s Five Forces model to good effect) and customers (assessment of market potential, size of market, likely demand). Alternative answers considered other issues in addition such as distribution of goods ordered to customers, costs and cost management, pricing, branding etc. However a number of answers addressed only the aspect of costs. Whilst valid, and some marks were awarded, this is just one of a number of key issues for consideration. Some answers made no reference to the case material and were mainly descriptive of the typical PESTEL considerations which would apply to any organisation. These answers lacked sufficient relevant detail in the context of the case and failed to gain many of the available marks. L5-10/SA report/may

4 SECTION B Question 3 You are the marketing manager of a large consumer goods manufacturer. The goods are sold to consumers through a number of major retailers. Examine the areas where your colleagues in the purchasing department could assist you in the attainment of the company s marketing objectives. This question tested candidates ability to recognise the relationship that should exist between marketing and purchasing, towards the achievement of the stated objectives. Good answers began by discussing typical objectives that may have been set, for example market share growth. A large number of answers were more focused on best practice in procurement and tended to ignore the marketing aspect of the question. Others addressed what purchasing would be responsible for within such an organisation. Neither of these approaches was entirely valid. The answer sought an examination of the areas purchasing can assist in the attainment of the company s marketing objectives. These might include areas such as selection and management of agencies, product design (supporting new product development), product management, product enhancements/improvements, quality management/monitoring, innovation (new materials, processes etc), financial analysis/roi, creating differentiation managing/monitoring performance of distribution channels, cost management/reduction, competitor analysis. Good answers supported their examination with examples from the candidates own experience. Question 4 Marketers face different challenges when marketing to organisations compared to consumers. Evaluate this suggestion and examine the main differences which exist between organisational and consumer marketing. This question tested candidates knowledge and understanding of the differences between organisational and consumer buying behaviour. To some extent, it could be argued that there are some similarities as, ultimately, individuals still make the buying decisions in organisations. Alternative evaluations which presented a differing point of view were awarded appropriate marks, as long as the view was supported appropriately. L5-10/SA report/may

5 Answers were expected to include reference to the differences in buying/decisionmaking process and the influences on buyer behaviour. Typical answers were expected to place approximately equal emphasis on organisational marketing and consumer marketing, though valid alternative approaches were awarded appropriate marks. A number of answers addressed either consumer buying behaviour or organisational buying behaviour, rather than providing an evaluation of whether marketers face different challenges when marketing to organisations compared to consumers. While many answers incorporated some relevant buyer behaviour issues few developed these fully, especially in the light of the evaluation requirement in the question. Too many answers were presented very brief form, for example the answer would make a relevant point, however this is not supported or justified through additional commentary and therefore failed to demonstrate the extent of the candidates knowledge of this area of the unit content. Few answers paid sufficient attention to the decision making unit (DMU) aspect, which is a key difference between consumer and organisational buying. Some candidates appeared to confuse the decision making unit with the decision making process. Question 5 You have been invited to speak at the annual relationship managers conference of an organisation in the financial services sector. Your presentation is called Managing customer relationships: why it is important and how to do it effectively. Explain and justify the contents of your presentation. This question tested candidates knowledge and understanding of customer relationship management, its importance and how organisations apply it successfully. Some answers did not address the customer relationship management aspect and instead discussed a range of marketing activities that organisations typically deliver. A number of answers were more focused on the role of the relationship manager, rather than the broader relationship management concept. Very few answers fully addressed both aspects of the question, ie the importance of relationship management and how customer relationships can be managed effectively. Most focussed on just one aspect and so restricted the number of marks that could be awarded for the answer. L5-10/SA report/may

6 Question 6 Using a service of your choice as an example, examine its three dimensions and explain the importance of the additional three elements of the extended marketing mix in its delivery to customers. This question tested candidates knowledge and understanding of the dimensions of a product/service and how the additional three elements of the marketing mix are used by marketers, in the context of an example service chosen by candidates. A large number of candidates made no reference to the recognised service dimensions, ie basic, physical and augmented. Some candidates appeared to be unaware of the additional elements of the services marketing mix, ie people, physical evidence and process, and instead focused on the conventional 4Ps (product, price, promotion and place). A number of answers addressed the issue of the characteristics of services and how marketers use the marketing mix to manage these issues. Such answers did not fully deal with the issues raised in the question. Some candidates did not select an example and instead provided generic descriptions of how the marketing mix could be used to influence consumers. A few candidates appeared to confuse services with goods in the choice of their example. L5-10/SA report/may

7 APPENDIX: Matrix indicating the learning objectives of the unit content that each question is testing SECTION A SECTION B Question No Learning Objective 1 Marketing and the environment x Understanding the market x Marketing mix strategy 3.1 x x x International marketing 4.1 x 4.2 x x 5 Marketing panning & control x L5-10/SA report/may

Advanced Diploma in Purchasing and Supply. Marketing for Purchasers L5-10 LEVEL 5. Senior Assessor s Report

Advanced Diploma in Purchasing and Supply. Marketing for Purchasers L5-10 LEVEL 5. Senior Assessor s Report Advanced Diploma in Purchasing and Supply Marketing for Purchasers L5-10 LEVEL 5 Senior Assessor s Report May 2007 INFORMATION FOR CANDIDATES The senior assessor s report is written in order to provide

More information

CFAM4.2.1 Develop advertising strategy

CFAM4.2.1 Develop advertising strategy Overview This is about identifying the role of advertising, setting advertising objectives, strategy and budget. It includes establishing `where we are now', and `where we want to be', establishing the

More information

CIM Level 4 Certificate in Professional Marketing

CIM Level 4 Certificate in Professional Marketing CIM Level 4 Certificate in Professional Marketing Marketing (2100) Time: 14:00 16:00 Date: 1 April 2015 The examination comprises 50 compulsory questions Section 1 stand-alone multiple choice questions

More information

Demonstrate understanding of customer service

Demonstrate understanding of customer service Demonstrate understanding of customer service UR300F3 K/601/1622 Learner name: Learner number: VTCT is the specialist awarding body for the Hairdressing, Beauty Therapy, Complementary Therapy and Sport

More information

The senior assessor s report aims to provide the following information: An indication of how to approach the examination question

The senior assessor s report aims to provide the following information: An indication of how to approach the examination question INFORMATION FOR CANDIDATES The senior assessor s report is written in order to provide candidates with feedback relating to the examination. It is designed as a tool for candidates - both those who have

More information

Foundation Diploma in Purchasing and Supply. Measuring Purchasing Performance L4-03 LEVEL 4. Senior Assessor s Examination Report.

Foundation Diploma in Purchasing and Supply. Measuring Purchasing Performance L4-03 LEVEL 4. Senior Assessor s Examination Report. Foundation Diploma in Purchasing and Supply Measuring Purchasing Performance L4-03 LEVEL 4 Senior Assessor s Examination Report March 2010 Series SECTION A Q1 (a) Q1 (b) Q1 (c) Describe the information

More information

1 Explain the nature of marketing and its importance in organisations. 2 Explain marketing decisions for a product based and a service organisation.

1 Explain the nature of marketing and its importance in organisations. 2 Explain marketing decisions for a product based and a service organisation. Higher National Unit specification General information for centres Unit code: F7BX 34 Unit purpose: This Unit is designed to provide candidates with a knowledge and understanding of marketing and its importance

More information

Ibrahim Sameer (MBA - Specialized in Finance, B.Com Specialized in Accounting & Marketing) 1

Ibrahim Sameer (MBA - Specialized in Finance, B.Com Specialized in Accounting & Marketing) 1 Ibrahim Sameer (MBA - Specialized in Finance, B.Com Specialized in Accounting & Marketing) 1 Learning Objectives What are macro and micro environment? What are the factors in the internal and external

More information

Get Real Mastermind Marketing The 8Ps Marketing Mix

Get Real Mastermind Marketing The 8Ps Marketing Mix Get Real Mastermind Marketing The marketing mix is a popular marketing strategy tool, which was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. The model was expanded upon

More information

Pearson College Module Specification Form

Pearson College Module Specification Form Pearson College Module Specification Form Department School of Business Degree stem Business Management Validating partner (if applicable) Ashridge Business School Module title Global Markets Module unit

More information

Introduction to. marketing. theory and practice. Second edition. Adrian Palmer OXFORD UNIVERSITY PRESS

Introduction to. marketing. theory and practice. Second edition. Adrian Palmer OXFORD UNIVERSITY PRESS Introduction to marketing theory and practice Second edition Adrian Palmer OXFORD UNIVERSITY PRESS Preface Acknowledgments Guided tour of the textbook features v vii viii Marketing: the fundamentals 1

More information

CIM Level 4 Certificate in Professional Marketing

CIM Level 4 Certificate in Professional Marketing CIM Level 4 Certificate in Professional Marketing Marketing (2100) Time: 14:00 16:00 Date: 20 July 2016 Multiple Choice Examination The examination comprises 50 compulsory questions Section 1 40 stand-alone

More information

Strategic Marketing is a 15-credit mandatory module which sits within the suite of Level 6 modules.

Strategic Marketing is a 15-credit mandatory module which sits within the suite of Level 6 modules. Module Specification: Strategic Marketing Strategic Marketing is a 15-credit mandatory module which sits within the suite of Level 6 modules. To gain the CIM Level 6 Diploma in Professional Marketing a

More information

PowerPoint to accompany Philip Kotler, Stewart Adam, Linden Brown & Gary Armstrong

PowerPoint to accompany Philip Kotler, Stewart Adam, Linden Brown & Gary Armstrong PowerPoint to accompany Philip Kotler, Stewart Adam, Linden Brown & Gary Armstrong Kotler, Brown, Adam & Armstrong: International Marketing 3e 2006 Pearson Education Australia Chapter 3 The global marketing

More information

The Changing Marketing Environment 2-1

The Changing Marketing Environment 2-1 The Changing Marketing Environment 2-1 Chapter Goals To gain an understanding of: The concept of environmental scanning. How external forces influence a firm s marketing program: Demography, economics,

More information

Postgraduate Diploma in Marketing June 2015 Examination Discovering Marketing Essentials (DME)

Postgraduate Diploma in Marketing June 2015 Examination Discovering Marketing Essentials (DME) Postgraduate Diploma in Marketing June 2015 Examination Discovering Marketing Essentials (DME) Date: 10 June 2015 Time: 1400 Hrs 1700 Hrs Duration: Three (03) Hrs Total marks for this paper is 100 marks.

More information

Introduction to Marketing and Marketing Management. Donata Vianelli

Introduction to Marketing and Marketing Management. Donata Vianelli Introduction to Marketing and Marketing Management Donata Vianelli What is marketing? Marketing is: meeting needs profitably Focus on the customer but also on the company and its objectives PROFITS CUSTOMER

More information

LEVEL 4. Foundation Diploma in Purchasing and Supply. Senior Assessor s Report. Nov Measuring Purchasing Performance L4-03

LEVEL 4. Foundation Diploma in Purchasing and Supply. Senior Assessor s Report. Nov Measuring Purchasing Performance L4-03 Foundation Diploma in Purchasing and Supply Measuring Purchasing Performance L4-03 LEVEL 4 Senior Assessor s Report Nov 2008 L4-03/SA report/nov 2008 1 INFORMATION FOR CANDIDATES The senior assessor s

More information

QUALIFICATION HANDBOOK

QUALIFICATION HANDBOOK QUALIFICATION HANDBOOK Level 4 NVQ Diploma in Spectator Safety Management (6852-04) October 2011 Version 1.0 Qualification at a glance Subject area City & Guilds number 6852 Spectator Safety Age group

More information

CIPS Exam Report for Learner Community:

CIPS Exam Report for Learner Community: CIPS Exam Report for Learner Community: Qualification: Diploma in Procurement and Supply Unit: Contexts of Procurement and Supply Exam series: November 2016 Each element of a question carries equal weighting

More information

1 July Guideline for Municipal Competency Levels: Head of Supply Chain and Supply Chain Senior Managers

1 July Guideline for Municipal Competency Levels: Head of Supply Chain and Supply Chain Senior Managers 1 July 2007 Guideline for Municipal Competency Levels: Head of Supply Chain and Supply Chain Senior Managers Municipal Regulations on Minimum Competency Levels issued in terms of the Local Government:

More information

Graduate Diploma in Purchasing and Supply. Strategic Supply Chain Management L6-02 LEVEL 6. Senior Assessor s Examination Report.

Graduate Diploma in Purchasing and Supply. Strategic Supply Chain Management L6-02 LEVEL 6. Senior Assessor s Examination Report. Graduate Diploma in Purchasing and Supply Strategic Supply Chain Management L6-02 LEVEL 6 Senior Assessor s Examination Report March 2010 Series SECTION A Q1 (a) Evaluate the recommendation by BHC s Chief

More information

Marketing _ Entrepreneurs

Marketing _ Entrepreneurs Marketing _ Entrepreneurs Concepts and Applications for New Ventures SECOND EDITION Frederick G. Crane Northeastern University tsage Los Angeles London New Delhi Singapore I Washington DC Contents Preface

More information

CIPS Exam Report for Learner Community:

CIPS Exam Report for Learner Community: CIPS Exam Report for Learner Community: Qualification: Diploma Unit: Negotiating and contracting in procurement and supply Exam series: May 2016 Each element of a question carries equal weighting unless

More information

CIPS Exam Report for Learner Community:

CIPS Exam Report for Learner Community: CIPS Exam Report for Learner Community: Qualification: Diploma in Procurement and Supply Unit: D2: Business Needs in Procurement and Supply Exam series: November 2016 Question 1 Learning Outcome 1 Q1(a)

More information

NSPCC JOB DESCRIPTION

NSPCC JOB DESCRIPTION NSPCC JOB DESCRIPTION JOB TITLE: DEPARTMENT: FUNCTION: Film and Animation Manager Brand marketing Communications DATE: October 2016 Context and background The NSPCC is leading the fight against child abuse

More information

The senior assessor s report aims to provide the following information: An indication of how to approach the examination question

The senior assessor s report aims to provide the following information: An indication of how to approach the examination question INFORMATION FOR CANDIDATES The senior assessor s report is written in order to provide candidates with feedback relating to the examination. It is designed as a tool for candidates - both those who have

More information

Policy Manager Job Profile

Policy Manager Job Profile Policy Manager Job Profile About the HCPC The Health and Care Professions Council (HCPC) is the regulator of 16 different health professions, set up to protect the public. To do this, we keep a register

More information

FACULTY OF BUSINESS AND ACCOUNTANCY

FACULTY OF BUSINESS AND ACCOUNTANCY FACULTY OF BUSINESS AND ACCOUNTANCY List of Courses Offered for University of Malaya Student Exchange (UMSEP) for 2018/2019 Academic Session No. Course Code Topic Pre- Requisite Credit Course Offered Semester

More information

Intermediate Apprenticeship in Customer Service

Intermediate Apprenticeship in Customer Service Intermediate Apprenticeship in Customer Service As an apprentice you will expand and develop the knowledge and skills you need to deliver and improve as part of your job role. Here is a summary of the

More information

Marketing and Customer Service Qualifications

Marketing and Customer Service Qualifications Marketing and Customer Service Qualifications For further information contact us: Tel. +44 (0) 8707 202909 Email. enquiries@ediplc.com www.lcci.org.uk London Chamber of Commerce and Industry (LCCI) International

More information

Qualification Specification 601/6908/4 icq Level 5 Diploma in Management and Leadership (RQF)

Qualification Specification 601/6908/4 icq Level 5 Diploma in Management and Leadership (RQF) Qualification Specification 601/6908/4 icq Level 5 Diploma in Management and Leadership (RQF) Qualification Details Title : icq Level 5 Diploma in Management and Leadership (RQF) Awarding Organisation

More information

Marketing: Advertising and Sales Promotion

Marketing: Advertising and Sales Promotion Marketing: Advertising and Sales Promotion Food Communication II Section D Segmenting and Targeting All of the information has been adapted from: Kotler P. Armstrong, G., 2004. Principles of Marketing.

More information

Before you begin. Topic 1: Research marketing information 1

Before you begin. Topic 1: Research marketing information 1 Contents Before you begin vii Topic 1: Research marketing information 1 1A Research your organisation s concept of marketing 2 1B Identify and analyse the organisation s marketing plan and relevant policies

More information

QUALIFICATION HANDBOOK

QUALIFICATION HANDBOOK QUALIFICATION HANDBOOK Level 2 Certificate in Principles of Sales (QCF) (7711-02) April 2011 Version 1.3 (November 2012) Qualification at a glance Subject area City & Guilds number 7711 Age group approved

More information

SPECIALIST QUALIFICATION IN MANAGEMENT

SPECIALIST QUALIFICATION IN MANAGEMENT 1 SPECIALIST QUALIFICATION IN MANAGEMENT Qualification Requirements Finnish National Board of Education 2011 2 CONTENTS 1 COMPETENCE-BASED QUALIFICATIONS... 3 1.1 Organisation of competence tests... 3

More information

BUSINESS. Unit 7 Marketing campaign Suite. Cambridge TECHNICALS LEVEL 3. L/507/8154 Guided learning hours: 60. ocr.org.

BUSINESS. Unit 7 Marketing campaign Suite. Cambridge TECHNICALS LEVEL 3. L/507/8154 Guided learning hours: 60. ocr.org. 2016 Suite Cambridge TECHNICALS LEVEL 3 BUSINESS Unit 7 Marketing campaign L/507/8154 Guided learning hours: 60 Version 3 Assessment guidance and Opportunities for applying learning across units updated

More information

Marketing is a 15-credit mandatory module which sits within the suite of Level 4 modules.

Marketing is a 15-credit mandatory module which sits within the suite of Level 4 modules. Module Specification: Marketing Marketing is a 15-credit mandatory module which sits within the suite of Level 4 modules. To gain the CIM Level 4 Certificate in Professional Marketing, a pass in BOTH mandatory

More information

NORTHUMBRIA POLICE ICF COMPETENCIES

NORTHUMBRIA POLICE ICF COMPETENCIES NORTHUMBRIA POLICE ICF COMPETENCIES What is ICF? Since May 2007, the new Integrated Competency Framework (ICF) has applied to all recruitment process within Northumbria Police. The Integrated Competency

More information

Y our road to success. ABE Level 3 Certificate in Business Start-up EXPANDING HORIZONS

Y our road to success. ABE Level 3 Certificate in Business Start-up EXPANDING HORIZONS Y our road to success ABE Level 3 Certificate in Business Start-up EXPANDING HORIZONS The greatest solution of all is to live and work in partnership with yourself, your family and friends, your work and

More information

HEAD OF MARKETING AND COMMUNICATIONS WESTERN BALKANS MARKETING AND COMMUNICATIONS WIDER EUROPE

HEAD OF MARKETING AND COMMUNICATIONS WESTERN BALKANS MARKETING AND COMMUNICATIONS WIDER EUROPE . HEAD OF MARKETING AND COMMUNICATIONS WESTERN BALKANS MARKETING AND COMMUNICATIONS WIDER EUROPE DECEMBER 2017 www.britishcouncil.org 1 Head of MARKETING AND COMMUNICATIONS Western Balkans December 2017

More information

Chapter 17. promotional concepts and strategies. Section 17.1 The Promotional Mix. Section 17.2 Types of Promotion

Chapter 17. promotional concepts and strategies. Section 17.1 The Promotional Mix. Section 17.2 Types of Promotion Chapter 17 promotional concepts and strategies Section 17.1 Section 17.2 Types of Promotion Section 17.1 IMAGINE What might happen if business did not promote their products? Section 17.1 Explain the role

More information

Market segmentation. A Guest Article by Brian Ballard January

Market segmentation. A Guest Article by Brian Ballard January A Guest Article by Brian Ballard January 2010 Finding your niche is the element of your marketing planning that will help you to determine who your customers are, their geographic location, how and why

More information

CIM Digital Diploma in Professional Marketing. Level 6 (Intermediate) A smart and flexible qualification

CIM Digital Diploma in Professional Marketing. Level 6 (Intermediate) A smart and flexible qualification CIM Digital Diploma in Professional Marketing Level 6 (Intermediate) A smart and flexible qualification About CIM CIM is an Ofqual regulated provider and our qualifications are also accredited by the European

More information

FEEDBACK TUTORIAL LETTER

FEEDBACK TUTORIAL LETTER FEEDBACK TUTORIAL LETTER 1 st SEMESTER 2017 ASSIGNMENT 1 INTRODUCTION TO BUSINESS MANAGEMENT BMI511S 1 ASSIGNMENT 1 [50 Marks] SECTION A Question 1 Multiple choice questions [1x10 Marks] 1. The description

More information

Psychographic Segmentation

Psychographic Segmentation Psychographic Segmentation By Jim Mintz, Managing Partner, CEPSM Psychographics marketing Psychographics marketing may be a concept that you are not fully aware of, but it is an essential part of marketing.

More information

0450 BUSINESS STUDIES

0450 BUSINESS STUDIES CAMBRIDGE INTERNATIONAL EXAMINATIONS Cambridge International General Certificate of Secondary Education MARK SCHEME for the March 2015 series 0450 BUSINESS STUDIES 0450/22 Paper 2 (Case Study), maximum

More information

Level 3 Certificate/Diploma in Retail Skills (Visual Merchandising) (7536)

Level 3 Certificate/Diploma in Retail Skills (Visual Merchandising) (7536) Level 3 Certificate/Diploma in Retail Skills (Visual Merchandising) (7536) Candidate Logbook Certificate 500/2937/X Diploma 500/2865/0 www.cityandguilds.com July 2011 Version 1.6 About City & Guilds City

More information

Global Marketing. Contemporary Theory, Practice, and Cases. By Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli. Taylor & Francis 2016

Global Marketing. Contemporary Theory, Practice, and Cases. By Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli. Taylor & Francis 2016 Global Marketing Contemporary Theory, Practice, and Cases By Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli Chapter 9 Segmenting, Targeting, and Positioning for Global Markets Learning

More information

Head of marketing production

Head of marketing production Head of marketing production Role Brief Directorate Base location Marketing and communications Bristol Grade B 18 Date September 2016 Reports to Group marketing director Responsible for Production events

More information

Awards, Certificates and Diplomas in Employability Skills Level 2 Units (5546) Candidate logbook

Awards, Certificates and Diplomas in Employability Skills Level 2 Units (5546) Candidate logbook Awards, Certificates and Diplomas in Employability Skills Level 2 Units (5546) Candidate logbook www.cityandguilds.com June 2015 Version 5.0 About City & Guilds As the UK s leading vocational education

More information

Assessor. Position Description. About FMG. FMG s Values. Work Environment. Direct Reports: Date Last Reviewed: March 2013

Assessor. Position Description. About FMG. FMG s Values. Work Environment. Direct Reports: Date Last Reviewed: March 2013 Position Description Assessor Location: As per Personal Terms Reporting to: Assessor Manager Business Unit: Advice & Insurance Direct Reports: Nil Date Last Reviewed: March 2013 About FMG Formed by farmers

More information

A Guide to B2B Marketing Planning

A Guide to B2B Marketing Planning A Guide to B2B Marketing Planning Introduction Whether you run your own business, you are a managing director or you are a senior marketer in a large corporation, planning is a fundamental part of a successful

More information

SFHGEN21 - SQA Code HC5P 04 Interact with individuals using telecommunications

SFHGEN21 - SQA Code HC5P 04 Interact with individuals using telecommunications Overview This standard covers interacting with individuals using a range of telecommunications technology, including the internet. This involves establishing, sustaining, and ending interactions with individuals

More information

Diversity Policy. Version Control. Revision 1.0. DMS Number Scope of Application

Diversity Policy. Version Control. Revision 1.0. DMS Number Scope of Application Version Control Revision 1.0 DMS Number 25637 Scope of Application Document owner Approver All Workers of Pacific Brands Limited and all subsidiary companies globally Group General Manager HR Board Published

More information

Buyer-Related Vertical Restraints (Upfront access payments and category management) - Proposed sections in the EC Guidelines on Vertical Restraints

Buyer-Related Vertical Restraints (Upfront access payments and category management) - Proposed sections in the EC Guidelines on Vertical Restraints Buyer-Related Vertical Restraints (Upfront access payments and category management) - Proposed sections in the EC Guidelines on Vertical Restraints John Ratliff FEB IEJE Conference 30 September 2009 New

More information

Role Type Pay Band Location Duration Reports to:

Role Type Pay Band Location Duration Reports to: Role Title Head of Marketing, Korea Role Information Role Type Pay Band Location Duration Reports to: Communications PB 7/F Seoul, Korea Indefinite Regional Senior Marketing Manager English / Director

More information

Qualification details

Qualification details Outcome Statement Qualification details Title New Zealand Diploma in Business (Level 5) with strands in Accounting, Administration and Technology, Human Resource Management, Leadership and Management,

More information

Process customer service complaints

Process customer service complaints Process customer service complaints D/601/1522 Learner name: Learner number: VTCT is the specialist awarding body for the Hairdressing, Beauty Therapy, Complementary Therapy and Sport and Active Leisure

More information

Level 7 Strategic Management and Leadership (QCF)

Level 7 Strategic Management and Leadership (QCF) Centre Assessment Guidance for Level 7 Strategic Management and Leadership (QCF) Version 2 Contents Page Introduction 3 About these qualifications Titles and qualifications reference numbers 3 Accreditation

More information

Qualification Specification. Customer Service (England) Intermediate Level Apprenticeship in Customer Service

Qualification Specification. Customer Service (England) Intermediate Level Apprenticeship in Customer Service Qualification Specification Customer Service (England) Intermediate Level Apprenticeship in Customer Service Advanced Level Apprenticeship in Customer Service Version 3.0 (October 2017) Qualification Specification:

More information

Strategic Marketing Management

Strategic Marketing Management QCF Syllabus Strategic Marketing Management Unit Title Strategic Marketing Management Unit Reference Number R/601/2795 Guided Learning Hours 210 Level 6 Number of Credits 25 Unit purpose and aim(s): This

More information

Module 1 Business Environments

Module 1 Business Environments Module 1 Business Environments Identifies the various components of micro, market and macro business s, and discusses the relationship between the s. Section A: Business Environments Levels of the business

More information

Level 5 NVQ Diploma in Management and Leadership Complete

Level 5 NVQ Diploma in Management and Leadership Complete Learner Achievement Portfolio Level 5 NVQ Diploma in Management and Leadership Complete Qualification Accreditation Number: 601/3550/5 Version AIQ004461 Active IQ wishes to emphasise that whilst every

More information

Unit: CPC 508 Engage with the decision making process of your organisation (Commissioning, Procurement and Contracting)

Unit: CPC 508 Engage with the decision making process of your organisation (Commissioning, Procurement and Contracting) Unit: CPC 508 Engage with the decision making process of your organisation (Commissioning, Procurement and Contracting) Key Purpose The key purpose identified for those working in commissioning, procurement

More information

JOB DESCRIPTION. Job Title: Senior Marketing Manager Grade: SG9

JOB DESCRIPTION. Job Title: Senior Marketing Manager Grade: SG9 JOB DESCRIPTION Job Title: Senior Marketing Manager Grade: SG9 Professional Services Directorate: Communications and Recruitment Effective date of job description: October 2017 Directorate section: Marketing

More information

CIPS Exam Report for Learner Community:

CIPS Exam Report for Learner Community: CIPS Exam Report for Learner Community: Qualification: Advanced certificate in procurement and supply operations Unit: AD3 - Improving the competitiveness of supply chains Exam series: November 2015 Question

More information

Introduction to Small Business

Introduction to Small Business Introduction to Small Business Revision Notes Topic 1.4 Making the start-up effective Customer focus A business can only survive if it has customers. It must have enough customers willing to pay a high

More information

CALL FOR ENTRIES CRITERIA 2018

CALL FOR ENTRIES CRITERIA 2018 CALL FOR ENTRIES CRITERIA 2018 CALL FOR ENTRIES This document has all the information you need to enter the Mumbrella CommsCon Awards 2018, including how entries will be scored. The assessment period covers

More information

Social Media Marketing Plan

Social Media Marketing Plan Social Media Marketing Plan (Name) (Date) (Company) (Overview) Social Media Marketing Outline Instructions Complete all parts with a 1 2 paragraph answer. This will help you to organize your ideas and

More information

The Graduate Management Programme for Professionals in Print & Media

The Graduate Management Programme for Professionals in Print & Media The Graduate Management Programme for Professionals in Print & Media Introduction We are delighted to launch our new Management Programme: A dynamic mixture of training, development and networking opportunities.

More information

Marketing*Fundamentals!

Marketing*Fundamentals! Marketing*Fundamentals! Topic 1 - Introduction to Marketing Fundamentals Marketing* Marketing is a social & managerial process by which individuals & groups obtain what they need and want through creating,

More information

Executive Board Terms of Reference. 1. Purpose 1.1

Executive Board Terms of Reference. 1. Purpose 1.1 Executive Board Terms of Reference 1. Purpose 1.1 1.2 Executive Board assists the Chief Executive and Accounting Officer in the performance of his duties. It is responsible for developing and implementing

More information

The Product Lifecycle and the Marketing Strategy

The Product Lifecycle and the Marketing Strategy The Product Lifecycle and the Marketing Strategy Enterprise & Project Management Please note that these slides are not intended as a substitute to reading the recommended text for this course. Objectives

More information

POSITION DESCRIPTION Marketing and Communications Manager. Direct Reports: Date: February Waipuna Hospice, Te Puna Station Road

POSITION DESCRIPTION Marketing and Communications Manager. Direct Reports: Date: February Waipuna Hospice, Te Puna Station Road POSITION DESCRIPTION Marketing and Communications Manager Direct Reports: Nil Date: February 2018 Reports to: Location: Director of Marketing and Fundraising Waipuna Hospice, Te Puna Station Road Position

More information

Enter Foreign Markets with Advantage

Enter Foreign Markets with Advantage Enter Foreign Markets with Advantage Introduction This note considers the challenges and opportunities for businesses when entering Foreign Markets. I use the term Foreign Market to describe any market

More information

Marketing & Communications Manager Position Description

Marketing & Communications Manager Position Description Marketing & Communications Manager Position Description Position Title Reports to Manages Key Internal Liaisons Key External Liaisons Location Term Marketing & Communications Manager Executive Director/Producer

More information

Dear Sir/Madam I write with regard to the matters set out below:

Dear Sir/Madam I write with regard to the matters set out below: Our Ref: RH/AGM 2018/Lett 1 20 April 2018 To: Secretaries of Full Member and Associate Clubs Secretaries of Associate Bodies Members of Scottish Rugby Council and Scottish Rugby Board Past Presidents Distribution

More information

1 July Guideline for Municipal Competency Levels: Accounting Officers

1 July Guideline for Municipal Competency Levels: Accounting Officers 1 July 2007 Guideline for Municipal Competency Levels: Accounting Officers issued in terms of the Local Government: Municipal Finance Management Act, 2003 Introduction This guideline is one of a series

More information

CHAPTER 5 OVERVIEW OF MARKETING. By: Engr. Muhammad Muizz Bin Mohd Nawawi

CHAPTER 5 OVERVIEW OF MARKETING. By: Engr. Muhammad Muizz Bin Mohd Nawawi CHAPTER 5 OVERVIEW OF MARKETING By: Engr. Muhammad Muizz Bin Mohd Nawawi Definition of Marketing The process by which companies create value for customer and build strong customer relationships in order

More information

GLASGOW WEST HOUSING ASSOCIATION PROCUREMENT STRATEGY

GLASGOW WEST HOUSING ASSOCIATION PROCUREMENT STRATEGY GLASGOW WEST HOUSING ASSOCIATION PROCUREMENT STRATEGY 2016-2020 Glasgow West Housing Association Limited Registered with The Scottish Housing Regulator HEP126 Registered under the Co-operative and Community

More information

Assessment Report. name: Sample Candidate.

Assessment Report. name: Sample Candidate. Assessment Report : email: date: date: Sample Candidate sample@getfeedback.net /Jul/6 Introduction This report provides you with questions that target the key critical thinking skills measured with the

More information

2015 Business Management. National 5. Finalised Marking Instructions

2015 Business Management. National 5. Finalised Marking Instructions National Qualifications 2015 2015 Business Management National 5 Finalised Marking Instructions Scottish Qualifications Authority 2015 The information in this publication may be reproduced to support SQA

More information

A-LEVEL BUSINESS Paper 2 Specimen Assessment Material. Mark scheme

A-LEVEL BUSINESS Paper 2 Specimen Assessment Material. Mark scheme A-LEVEL BUSINESS Paper 2 Specimen Assessment Material Mark scheme Mark schemes are prepared by the Lead Assessment Writer and considered, together with the relevant questions, by a panel of subject teachers.

More information

Marketing and Communications Officer, Canada Job Description

Marketing and Communications Officer, Canada Job Description Marketing and Officer, Canada Job Description Location: Reports to: Responsible for: Salary and benefits: Working hours: Contract: Holiday: Equal opportunities: Toronto, Ontario Marketing and Officer,

More information

Topic 5 External Factors. Higher Business Management

Topic 5 External Factors. Higher Business Management Topic 5 External Factors Higher Business Management 1 Learning Intentions / Success Criteria Learning Intentions External factors Success Criteria Learners should be aware of the impact that external factors

More information

Principal Lecturer, Interim Course Leader Performance Arts, Course Leader BA Drama, Applied Theatre and Education.

Principal Lecturer, Interim Course Leader Performance Arts, Course Leader BA Drama, Applied Theatre and Education. JOB DESCRIPTION Post Senior Lecturer, Performance Arts Job Family Academic Grade 7 Role code PA001 Status Full time Contract Type Permanent Reporting to Principal Lecturer, Interim Course Leader Performance

More information

Qualification Specification 601/3688/1 icq Level 3 Diploma in Management (RQF)

Qualification Specification 601/3688/1 icq Level 3 Diploma in Management (RQF) Qualification Specification 601/3688/1 icq Level 3 Diploma in Management (RQF) Qualification Details Title : icq Level 3 Diploma in Management (RQF) Awarding Organisation : ican Qualifications Limited

More information

Level 5 NVQ Diploma in Management and Leadership. Qualification Specification

Level 5 NVQ Diploma in Management and Leadership. Qualification Specification Level 5 NVQ Diploma in Management and Leadership Qualification Specification ProQual 2017 Contents Page Introduction 3 Qualification profile 3 Qualification structure 4 Centre requirements 6 Support for

More information

INVENTORY OF SUCCESS FACTORS AND WEAK POINTS IN CASE STUDIES. INVENTORY OF SUCCESS FACTORS (reported by the programme managers)

INVENTORY OF SUCCESS FACTORS AND WEAK POINTS IN CASE STUDIES. INVENTORY OF SUCCESS FACTORS (reported by the programme managers) INVENTORY OF SUCCESS FACTORS AND WEAK POINTS IN CASE STUDIES Annex 4 contains the success factors and weak points which have been identified by programme managers in the cases. Some of the factors have

More information

Gender pay report 2017

Gender pay report 2017 Gender pay report 2017 Introduction Sage is passionate about building a culture where our people feel like they can bring their whole selves to work. Where people know that they will be judged solely on

More information

DEVELOPING KEY PERFORMANCE INDICATORS. - The Balanced Scorecard Framework -

DEVELOPING KEY PERFORMANCE INDICATORS. - The Balanced Scorecard Framework - DEVELOPING KEY PERFORMANCE INDICATORS - The Balanced Scorecard Framework - The purpose of this presentation is to identify and address the key questions necessary to design an effective framework for performance

More information

Maximise Sales of Food Products in a Retail Environment

Maximise Sales of Food Products in a Retail Environment Unit Summary This Unit is about maximising the sales of food and drink products in a retail environment. It contains information on improving retail sales through effective merchandising of products, including

More information

THE GREAT BRITISH BUSINESS SHOW 2017

THE GREAT BRITISH BUSINESS SHOW 2017 38TH THE BUSINESS SHOW2017 THE GREAT BRITISH BUSINESS SHOW 2017 THE LARGEST B2B EXHIBITION IN EUROPE 16 & 17 NOVEMBER 2017 OLYMPIA LONDON EUROPES BIGGEST BUSINESS EXHIBITION IS HERE... WHERE ARE YOU? THE

More information

Assessment Criteria for

Assessment Criteria for Assessment Criteria for IMI Level 3 Certificate in Customer Service for the Automotive Industry IMI QUALIFICATION I.D: 501/1254/5 To be used in conjunction with Learner Assessments and Candidate Assessment

More information

A/507/5167 Level: Entry 3 Credit value: 1 GLH: 12 Aim:

A/507/5167 Level: Entry 3 Credit value: 1 GLH: 12 Aim: Unit 370 Introduction to retail UAN: A/507/5167 Level: Entry 3 Credit value: 1 GLH: 12 Aim: Assessment: Barring: The aim of this unit is to give the learner a broad introduction to the retail industry.

More information

Chapter 5 International trade

Chapter 5 International trade Chapter 5 International trade International trade consists of buying and selling of exports and imports between countries. Why do we trade? The reason countries do not produce all their own goods to satisfy

More information

Unit II Go/No Go: The Process of Community Development Finance

Unit II Go/No Go: The Process of Community Development Finance Unit II Go/No Go: The Process of Community Development Finance Learning Objective To introduce the factors that help determine whether a community development project is a go or no go. These factors include

More information

Level 4 NVQ in Business & Administration Units Rules of Combination

Level 4 NVQ in Business & Administration Units Rules of Combination Level 4 NVQ in Business & Administration Units Rules of Combination Level 4 NVQ Certificate in Business & Administration To achieve a Level 4 Certificate in Business & Administration, you must complete

More information

Marketing the Natural History Museum

Marketing the Natural History Museum Marketing the Natural History Museum The Natural History Museum is at an exciting point in its long history. In 2015 we launched a new strategy to 2020, which acknowledged that our purpose; to challenge

More information