Marketing: General Marketing
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1 Marketing: General Marketing (Effective for students entering Fall 20 or Spring 208) Numerical Literacy (9 credits) Quantitative Methods MSD 0 Statistical Methods II MSD 20 Expository Writing CMP 20 Research Writing CMP 2 Global/Cultural Liberal Arts ( credits) 2 Free Electives (2 credits),4, Info Systems Essentials CIS 8 Mgmt Info Systems CIS/GSC 8 Professional Development ( credit each) Leadership Elective Internat l Marketing OR MKT 0/ Internat l Advertising * MKT 9 Marketing Research MKT Marketing Mgmt Seminar MKT 40 *Only one of MKT 0 or MKT 9 can count in major. General Mktg majors must take a second International Business Elective and count it as Free Elective only. **MKT 490 & 49 cannot count as MKT electives. MSD 04 Intro to Quantitative Methods is a credit course and is counted as a Free Elective. 0 level or above. Students are required to complete credits of International Business Electives. General Marketing majors can only count credits of International Business Elective in their major. 448 Seminar in Small Business Consulting, ECO 40 Seminar in Economic Research.) Transfer and CCS students can take MGT Career Management as a substitute. Team Management, MGT Management Skills.
2 Marketing: Advertising (Effective for students entering Fall 20 or Spring 208) Numerical Literacy (9 credits) Quantitative Methods MSD 0 Statistical Methods II MSD 20 Expository Writing CMP 20 Research Writing CMP 2 Global/Cultural Liberal Arts ( credits) 2 Free Electives (2 credits),4, Info Systems Essentials CIS 8 Mgmt Info Systems CIS/GSC 8 Professional Development ( credit each) Leadership Elective Advertising Principles MKT 20 Marketing Research MKT MKT 9 Dig l Adver & Soc Media MKT Marketing Mgmt Seminar MKT 40 Adver Campaigns ADV 4 Publication Design* COM 22* * COM 22 Publication Design can count as a required social science elective. If you count COM 22 toward the required social science elective, you must complete an additional credit free elective. MSD 04 Intro to Quantitative Methods is a credit course and is counted as a Free Elective. 0 level or above. Students are required to complete credits of International Business Electives. 448 Seminar in Small Business Consulting, ECO 40 Seminar in Economic Research.) Transfer and CCS students can take MGT Career Management as a substitute. Team Management, MGT Management Skills.
3 Marketing: Digital Marketing (Effective for students entering Fall 20 or Spring 208) Numerical Literacy (9 credits) Quantitative Methods MSD 0 Statistical Methods II MSD 20 Expository Writing CMP 20 Research Writing CMP 2 Global/Cultural Liberal Arts ( credits) 2 Free Electives (2 credits),4, Info Systems Essentials CIS 8 Mgmt Info Systems CIS/GSC 8 Professional Development ( credit each) Leadership Elective Web Apps Develop OR Publication Design* CIS 200/ COM 22* Retailing MKT 20 MKT 0/ MKT 9 Marketing Research MKT Mktg Web Analytics MKT Dig l Adver & Soc Media MKT Marketing Mgmt Seminar MKT 40 * COM 22 Publication Design can count as a required social science elective. If you count COM 22 toward the required social science elective, you must complete an additional credit free elective. MSD 04 Intro to Quantitative Methods is a credit course and is counted as a Free Elective. 0 level or above. Students are required to complete credits of International Business Electives. 448 Seminar in Small Business Consulting, ECO 40 Seminar in Economic Research.) Transfer and CCS students can take MGT Career Management as a substitute. Team Management, MGT Management Skills.
4 Marketing: Health Care & Pharmaceutical Marketing (Effective for students entering Fall 20 or Spring 208) Numerical Literacy (9 credits) Quantitative Methods MSD 0 Statistical Methods II MSD 20 Expository Writing CMP 20 Research Writing CMP 2 Global/Cultural Liberal Arts ( credits) 2 Free Electives (2 credits),4, Info Systems Essentials CIS 8 Mgmt Info Systems CIS/GSC 8 Professional Development ( credit each) Leadership Elective MKT 0/ MKT 9 Personal Selling MKT 40 Customer Focus GSC/MKT 4 Marketing Research MKT Healthcare Marketing MKT 80 Marketing Mgmt Seminar MKT 40 Pharma Industry* OR Intro to HC Sector OR HC Law, Ethics & Policy BIO 20* or HTH 20 or BUS * BIO 20 can count as a required natural science elective. If you count BIO 20 toward the required science elective, you must complete an additional credit free elective. MSD 04 Intro to Quantitative Methods is a credit course and is counted as a Free Elective. 0 level or above. Students are required to complete credits of International Business Electives. 448 Seminar in Small Business Consulting, ECO 40 Seminar in Economic Research.) Transfer and CCS students can take MGT Career Management as a substitute. Team Management, MGT Management Skills.
5 Marketing: Professional Selling (Effective for students entering Fall 20 or Spring 208) Numerical Literacy (9 credits) Quantitative Methods MSD 0 Statistical Methods II MSD 20 Expository Writing CMP 20 Research Writing CMP 2 Global/Cultural Liberal Arts ( credits) 2 Free Electives (2 credits),4, Info Systems Essentials CIS 8 Mgmt Info Systems CIS/GSC 8 Professional Development ( credit each) Leadership Elective Negotiation MGT 4 Retailing MKT 20 MKT 0/ MKT 9 Personal Selling MKT 40 Marketing Research MKT Sales Management MKT 440 Marketing Mgmt Seminar MKT 40 MSD 04 Intro to Quantitative Methods is a credit course and is counted as a Free Elective. 0 level or above. Students are required to complete credits of International Business Electives. 448 Seminar in Small Business Consulting, ECO 40 Seminar in Economic Research.) Transfer and CCS students can take MGT Career Management as a substitute. Team Management, MGT Management Skills.
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