Partner with Eaton to expand your business and gain a competitive advantage.

Transcription

1 At a Glance Partner with Eaton to expand your business and gain a competitive advantage. Eaton s PowerAdvantage partner program is designed to help you grow your business through Power Quality and UPS solutions. Unlike other vendor programs in the power quality market, our program was designed by you and reflects your ultimate goal increased revenue and margins. Benefits to you Authorized Certified Authorized: Margin Benefits Instant Rewards Rebate Program Special Pricing Program 5% 9% Limited Training Program Web Based Classroom Marketing and Sales Benefits Co-Marketing Materials, Sales Guides & tools Online Partner Portal Demo Units / Try & Buy Partner Logo Usage Authorized Certified Marketing Development Funds By Request Included in On-line Partner Locator Complete on-line registration Deal Registration Dedicated Channel Development Manager Have established IT reseller business Agree to terms and conditions Business Development Lead Generation What is required from you Certified: In program for 6+ months Successfully complete certified Practice Area Training (on-line and class) Annual business development plan Sell two or more categories of Eaton products Drive at least 20% of Power Quality revenue through Eaton Participate in two or more co-marketing campaigns

2 Our two tier program design provides the flexibility for you to achieve your goals in delivering power quality solutions without creating unnecessary complexity. Authorized Tier Designed to support our partners that want to offer power quality solutions to their customers but do not want to invest in building expertise in that area. All partners will enter the program as an Authorized Partner. Certified Tier* Designed for partners that want to invest in building a complete power practice and are looking to Eaton to help build that expertise. Initially, Eaton will offer two certification paths: Power Quality Design Consultant Power Efficiency Consultant Eaton offers a compelling competitive advantage. Program Feature Eaton PowerAdvantage Approach Other UPS Providers Approach Business Development Rebates Sales Support Deal Registration Demand Generation MDF Leads Try & Buy Eaton works to help you build your proficiency in power quality to build a new revenue stream through: Competency training (on-line & class) Field support technical and sales Best practice sharing Eaton provides aggressive up-front rebates that are easy to plan and leverage to win new business. Eaton assigns a dedicated sales support resource to every partner giving you access no matter the size of the opportunity. Eaton has a documented and fair deal registration program that you can be assured we will never take the deal direct. Eaton makes available key tools and resources to all our partners to help build their power quality / ups revenue stream. Giving you the opportunity to grow your business. They measure your proficiency leaving it up to you to develop your UPS business and competency. They provide back-end rebates using complex matrices. These programs make it harder to manage your business and can leave you in a bind if they don t come through. They have so many partners that they must limit support to only large top tier partners or those huge deals. They have been known to take deals direct making deal registration risky. They also limit deal registration to top tier partners and deals. They limit tools and resources to only the top tier partners. * You must demonstrate your commitment to the program and selling Eaton Power Quality solutions for six months prior to applying for certification. We set ourselves apart from competitors because we are dedicated to helping you build and/or supplement your expertise. In addition, we help you build and manage your business with up front rebates. Brooke Lang, Sr. Channel Marketing Manager, Eaton Register now at: Eaton Corporation. All Rights Reserved. Printed in USA. PA01FXA_0110

3 Eaton Market Development Funds (MDF) Program Eaton invests in your success. Eaton wants to help you grow your business. That s why we have developed a program to help you generate demand. The Eaton PowerAdvantage partner program provides you access to Market Development Funds (MDF). These discretionary funds are available for the exclusive use of marketing and promoting your Eaton power quality practice. Partners are able to request marketing support through the Eaton PowerAdvantage partner portal. Requests will be reviewed by Eaton and you will be notified of the projects status. There are no required revenue targets to access these funds, nor do you earn a percent of revenue back in cooperative marketing (co-op) funds. Eaton prefers to take a custom approach and work with our partners to put together marketing tactics which will provide the best results. Talk to your Channel Development Manager for more details on maximizing these funds to support marketing initiatives designed to increase your revenue of Eaton products and solutions. Eligible activity for MDF includes: Customer Event/Tradeshow Co-Branded Collateral Items Eaton Training Promotional Items Direct Marketing Campaigns Prize Donation Co-Branded Advertising Employee Sales Incentives 2010 Eaton Corporation. All Rights Reserved. Printed in USA. PA02FXA_0110

4 Deal Registration Program Protect your deals and get greater margins. Eaton s fast, automated Deal Registration Program makes it easier than ever for PowerAdvantage partners to get price protection and discounts. The Deal Registration Program earns you additional discounts that can advance your profit goals and make your quote pricing even more attractive. Now Eaton makes it easier than ever to take advantage of this program, with a fast, simple online registration system. It s easy, it s free, and it applies to any order of $10,000 or more of Eaton products and services. Take action and protect your Eaton deals in four quick steps: 1. Use the Deal Registration link which is available on the PowerAdvantage Partner Portal 2. Enter the details of your specific customer opportunity, such as the estimated order date, product description(s) and the probability of winning the order.. You will receive an from an Eaton authorized sales manager confirming the eligibility of this potential sale for the Deal Registration Program. 4. When you are ready to place the order with an IT Distributor of choice, work with your Channel Development Manager or other Eaton Sales Representatives to ensure the extra discount is set-up with the distributor, in addition to your standard discount. The benefit of Deal Registration through the Eaton PowerAdvantage Program is a win-win for you and your customers. Take advantage today! Full details of the program are available on the PowerAdvantage Partner Portal Eaton Corporation. All Rights Reserved. Printed in USA. PA0FXA_0110

5 Eaton Fast Facts A global leader in power management. Fact 1 Eaton is a leader in the electrical industry and the UPS (Uninterruptible Power Supply) market. #1 Globally in UPS >5kVA #2 Globally in UPS <5kVA Fact 2 For UPS systems, Eaton is the leading OEM Provider in the IT sector. Fact Eaton is stable. Founded in 1911, Eaton is a public company (NYSE:ETN) with 2008 sales of $15.4B. Fact 4 Eaton is a global company headquartered in Cleveland, Ohio and was rated one of the world s most ethical companies in Eaton Corporation. All Rights Reserved. Printed in USA. PA04FXA_0110 Fact 5 The Eaton family of products offers the best power management solutions available with legacy brands like Deltec, Best Power, Exide Electronics, Powerware, MGE Office Protection Systems, Pulizzi and Aphel. Fact 6 Eaton is a leader in technology innovation and engineering excellence.