DEPARTMENT OF APPLIED TECHNOLOGY Sports and Entertainment Marketing 1 Curriculum Map Created by Mark Drummond

Size: px
Start display at page:

Download "DEPARTMENT OF APPLIED TECHNOLOGY Sports and Entertainment Marketing 1 Curriculum Map Created by Mark Drummond"

Transcription

1 Course Description: This course offers students a view of the basic functions of marketing and how they apply to the exciting world of sports and entertainment. The need and value of cooperative marketing efforts among all aspects of recreational service industries will increase during the 21st century, and successful careers in these related industries begin and end with understanding the marketplace. Complete coverage of marketing functions and techniques as applied specifically to the areas of sports and entertainment will be covered in this class to provide the skills and insight needed for these rapidly growing industries. This class will provide critical information for those interested in sports, entertainment and marketing fields, as well as for any business major. Course Objectives: Students will be expected to: identify common marketing terms and basic marketing concepts. identify and understand the components of the marketing mix. identify reasons a sports or entertainment property would utilize marketing. distinguish between types of sports and entertainment events. identify the roles and components of sponsorships. identify and design components of an event. identify the roles and types of promotions.

2 Unit 1 Strategies Used In the Sports and Entertainment Industry Unit 2 The Economic and Cultural Impact of the Sports and Entertainment Industry How are the 4 P s of the marketing mix applied to the sports & entertainment How does the sports marketing industry identify its target market? What are the necessary steps in planning a new product for the sports & entertainment How do sports and entertainment marketers use marketing strategies to entice consumer purchases? define marketing and explain the marketing concept. Develop a target market for Identify and apply the 4 P s of the marketing mix within the Role Play Why would a consumer spend $1,500 on a Super Bowl ticket? How did sports and entertainment become a multi-billion dollar What is the economic impact of hosting a professional sports team or entertainment venue in a particular geographical location? identify the economic impact of a sporting or entertainment venue within a geographical location. Explain how the culture of the industry affects our lifestyles Role Play

3 Unit 3: Advertising and Promotion days Unit 4: The Sports Market Why are athletes and celebrities used to influence brand loyalty in the How does branding influence your buying decisions in the sports & entertainment How and why are product endorsements utilized in the fields of sports and entertainment? Identify the roles of advertising and sales promotion in the sports and entertainment Identify the roles of public relations and personal selling in the sports and entertainment Develop a promotional strategy for an athlete and/or entertainer. Describe the corporate benefits of branding and licensing. How has technology influenced the sports and entertainment What type of sporting and entertainment venues have emerged over recent years? What is the future of sports and entertainment Compare and contrast the changes that have occurred over time with sports in America. Compare and contrast how music, movies, and entertainment have evolved over time. Describe how technology has influenced the

4 Unit 5 Branding and Licensing Unit days D.52 Why is legal protection essential in the sports & entertainment Why are the letters NFL worth billions of dollars? How does an athlete or entertainer make money during their career as well as their post-career? Explain the significance of brand identity, trademarks and copyrights D.(3).1 How can an individual purchase a sports franchise? What are the legal entities involved in starting a business in the sports and entertainment marketing Identify the steps involved in the creation of a sports franchise. Explore the legal process involved in acquiring and maintaining a business within Research the costs involved in creating an infrastructure

5 Unit 7: needed to build an event venue within the C C C C C E.35 What career opportunities are available in the sports and entertainment marketing What would be the educational plan for pursuing a career in the develop a career plan. explore opportunities to further the advancement in

What Is Sports and Entertainment Marketing? Sports and Entertainment Marketing Thomson/South-Western

What Is Sports and Entertainment Marketing? Sports and Entertainment Marketing Thomson/South-Western 1 What Is Sports and Entertainment Marketing? Winning Strategies From $50 to $4 Million A determined athlete A supportive family Slide 2 Lesson 1.1 Marketing Basics Goals Describe the basic concepts of

More information

Sports & Entertainment Marketing TEKS/LINKS Student Objectives One-Half Credit

Sports & Entertainment Marketing TEKS/LINKS Student Objectives One-Half Credit First/Fourth Six Weeks Professional Standards/Employability Skills SEM 1(A) The student will communicate effectively with others using speaking, listening, and writing skills. SEM 1(B) The student will

More information

Ch. 1 and 2 Test Review, S. E. Marketing

Ch. 1 and 2 Test Review, S. E. Marketing Ch. 1 and 2 Test Review, S. E. Marketing True/False Indicate whether the sentence or statement is true or false. 1. Marketing is an important business function that involves all individuals. 2. UPS is

More information

The Product is Sports and Entertainment

The Product is Sports and Entertainment Product The Product is Sports and Entertainment Sports and Entertainment Marketing Class Council Rock School District Product and the Product Mix Goals Define product, product development, product mix,

More information

SPORTS & ENTERTAINMENT MARKETING (416)

SPORTS & ENTERTAINMENT MARKETING (416) DESCRIPTION This is an introductory course that will help students gain an understanding of marketing concepts as they apply to the sports and entertainment industry. The areas this course will cover include:

More information

SPORTS & ENTERTAINMENT MARKETING (416)

SPORTS & ENTERTAINMENT MARKETING (416) DESCRIPTION This is an introductory course that will help students gain an understanding of marketing concepts as they apply to the sports and entertainment industry. The areas this course will cover include:

More information

Draft. Student Name: Teacher: Date: District: Caldwell. Assessment: 9_12 Marketing MH32 - Sports and Entertainment Marketing II Test 4

Draft. Student Name: Teacher: Date: District: Caldwell. Assessment: 9_12 Marketing MH32 - Sports and Entertainment Marketing II Test 4 Student Name: Draft Teacher: Date: District: Caldwell Assessment: 9_12 Marketing MH32 - Sports and Entertainment Marketing II Test 4 Description: SEM2 Unit 3 Review Questions Form: 501 1. What type of

More information

Lesson Plan. Course Title: Sports and Entertainment Marketing Session Title: Marketing Information Management for Sports and Entertainment

Lesson Plan. Course Title: Sports and Entertainment Marketing Session Title: Marketing Information Management for Sports and Entertainment Lesson Plan Course Title: Sports and Entertainment Marketing Session Title: Marketing Information Management for Sports and Entertainment Performance Objective: After completing this lesson, the student

More information

High School Course Guide Marketing

High School Course Guide Marketing 8N970 Advanced Marketing 2 credits Gr: 11-12 8N975 Advanced Marketing (DC) GRCTC Prerequisite: One credit from the courses in the Marketing Cluster Description: In Advanced Marketing, students will gain

More information

SPORTS AND ENTERTAINMENT MARKETING SERIES EVENT PARTICIPANT INSTRUCTIONS

SPORTS AND ENTERTAINMENT MARKETING SERIES EVENT PARTICIPANT INSTRUCTIONS CAREER CLUSTER Marketing CAREER PATHWAY Marketing Management INSTRUCTIONAL AREA Economics SPORTS AND ENTERTAINMENT MARKETING SERIES EVENT PARTICIPANT INSTRUCTIONS The event will be presented to you through

More information

Marketing in Today s World

Marketing in Today s World Chapter 13 in Today s World Section 13.1 Essentials Read to Learn Define. Identify the functions of. List the elements of the mix. The Main Idea To sell their products or services, businesses engage in

More information

GLOSSARY OF TERMS ENTREPRENEURSHIP AND BUSINESS INNOVATION

GLOSSARY OF TERMS ENTREPRENEURSHIP AND BUSINESS INNOVATION Accounts Payable - short term debts incurred as the result of day-to-day operations. Accounts Receivable - monies due to your enterprise as the result of day-to-day operations. Accrual Based Accounting

More information

What do other high school students know about consumer awareness?

What do other high school students know about consumer awareness? Consumer awareness What do other high school students know about consumer awareness? Companies use clever marketing schemes, like funny television commercials, to entice consumers to buy their products.

More information

Noise. Tools/ Channel. Advertising. Promotions Mix. Direct Marketing. Public Relations. Product Placement. Sales Promotions

Noise. Tools/ Channel. Advertising. Promotions Mix. Direct Marketing. Public Relations. Product Placement. Sales Promotions Learning Objective 01 Chapter 13 Marketer Marketing Communications Messages that deal with buyer seller relationships Promotions - Communications Mix between buyers and sellers. Function of informing,

More information

Consumer Choice and Behavioral Economics. Can Jay-Z Get You to Drink Cherry Coke? Learning Objectives. Chapter 9. Utility and Consumer Decision Making

Consumer Choice and Behavioral Economics. Can Jay-Z Get You to Drink Cherry Coke? Learning Objectives. Chapter 9. Utility and Consumer Decision Making Chapter 9 Consumer Choice and Behavioral Economics Prepared by: Fernando & Yvonn Quijano 008 Prentice Hall Business Publishing Economics R. Glenn Hubbard, Anthony Patrick O Brien, e. Can Jay-Z Get You

More information

Chapter 2: Economic Systems Section 2

Chapter 2: Economic Systems Section 2 Chapter 2: Economic Systems Section 2 Objectives 1. Explain why markets exist. E3, 5, 9 2. Analyze a circular flow model of a free market economy. E6, 3. Describe the self-regulating nature of the marketplace.

More information

Integrating Marketing Communications to Build Brand Equity. Emran Mohammad

Integrating Marketing Communications to Build Brand Equity. Emran Mohammad Integrating Marketing Communications to Build Brand Equity Emran Mohammad The New Media Environment Traditional advertising media such as TV, radio, magazines, and newspapers seem to be losing their grip

More information

News Literacy Teacher Guide Mini-Lesson A: Monetization. Step by Step

News Literacy Teacher Guide Mini-Lesson A: Monetization. Step by Step News Literacy Teacher Guide Time Needed: 1-2 class periods Materials: Web Activity link found on the teacher web page for this lesson Student internet access -OR- a classroom computer and projector with

More information

What is TicketNetwork Private Label?

What is TicketNetwork Private Label? What is TicketNetwork Private Label? TicketNetwork Private Label is a unique opportunity for anyone who wants to market event tickets without having to acquire and sell the actual tickets. Using our white-label

More information

Economics: Demonstrate understanding of how consumer, producer and / or government choices affect society, using market equilibrium (90986)

Economics: Demonstrate understanding of how consumer, producer and / or government choices affect society, using market equilibrium (90986) Assessment Schedule 2013 NCEA Level 1 Economics (90986) 2013 page 1 of 9 Economics: Demonstrate of how, producer and / or government choices affect society, using (90986) Evidence Statement Evidence ONE

More information

Measuring digital advertising revenue to infringing sites

Measuring digital advertising revenue to infringing sites Measuring digital advertising revenue to infringing sites TAG US benchmarking study September 2017 Executive summary Digital advertising has grown at a significant pace over the past several years. Although

More information

SPB565: Sport Marketing Plan Final Project

SPB565: Sport Marketing Plan Final Project SPB565: Sport Marketing Plan Final Project Students must complete a Sport Marketing Plan throughout the term as their final project. The Sport Marketing Plan project helps students to meet these SPB565

More information

Sports and Entertainment Marketing OUTLINE

Sports and Entertainment Marketing OUTLINE 017-018 Sports and Entertainment Marketing OUTLINE DESCRIPTION: This course provides students with competencies necessary for entry-level employment and career opportunities within the sports and/or entertainment

More information

Final. October 16, Prepared By: P.O. Box 3367 Saratoga Springs, NY

Final. October 16, Prepared By: P.O. Box 3367 Saratoga Springs, NY Final October 16, 2013 Prepared By: P.O. Box 3367 Saratoga Springs, NY 12866 518.899.2608 Table of Contents TABLE OF CONTENTS Executive Summary...1 Introduction... 1 Estimated Visitation... 1 Total Impact...

More information

The U.S. Digital Video Benchmark 2012 Review. Adobe Digital Index

The U.S. Digital Video Benchmark 2012 Review. Adobe Digital Index The U.S. Digital Video Benchmark 2012 Review Adobe Digital Index Digital video is on the rise As you relax at home, walk through stores, and sit in airports, you see people watching video on more screens

More information

APRIL 7-8, 2018 SPONSORSHIP & ADVERTISING OPPORTUNITIES AT MARCH AIR RESERVE BASE

APRIL 7-8, 2018 SPONSORSHIP & ADVERTISING OPPORTUNITIES AT MARCH AIR RESERVE BASE APRIL 7-8, 2018 SPONSORSHIP & ADVERTISING OPPORTUNITIES AT MARCH AIR RESERVE BASE 2 March Field AirFest Sponsorship Opportunities All U.S. Air Force photos provided by MARB Public Affairs March Air Reserve

More information

file:///f:/backup/website Upload/Students Corner/Abhijit Bora Course O... blogger typing on computer

file:///f:/backup/website Upload/Students Corner/Abhijit Bora Course O... blogger typing on computer 1 of 5 2/19/2014 12:05 PM microphones Over the last 500 years, the influence of mass media has grown exponentially with the advance of technology. blogger typing on computer First there were books, then

More information

Case study 4: Communications services, Computer and Information Services Royalties and license fees

Case study 4: Communications services, Computer and Information Services Royalties and license fees Case study 4: Communications, Computer and Information Services Royalties and license fees 1. Results of the questionnaire (a first analysis) out of 20 countries 16 sent questionnaires a total of 18 questionnaires

More information

World leader in sponsorship strategy, intelligence, valuation and measurement

World leader in sponsorship strategy, intelligence, valuation and measurement Who We Are World leader in sponsorship strategy, intelligence, valuation and measurement 30 years experience working with leading corporate brands, properties and agencies Global reputation for providing

More information

Unit 3 Business and Society. Chapter 5 The Free Enterprise System Chapter 6 Legal and Ethical Issues

Unit 3 Business and Society. Chapter 5 The Free Enterprise System Chapter 6 Legal and Ethical Issues Unit 3 Business and Society Chapter 5 The Free Enterprise System Chapter 6 Legal and Ethical Issues Chapter 5 The Free Enterprise System Section 5.1 Market-Oriented Economic Systems Section 5.2 Business

More information

A Super Bowl Investment

A Super Bowl Investment A Super Bowl Investment Suggested Grade & Mastery Level Grades 6-12 Suggested Time Three to four class periods Teacher Background Each year advertisers are given the opportunity to display their products

More information

Six Steps to Successful Sponsorship

Six Steps to Successful Sponsorship www.sparc.org.nz Six Steps to Successful Sponsorship SIX STEPS TO SUCCESSFUL SPONSORSHIP TABLE OF CONTENTS 1 Table of contents Purpose 3 Introduction 3 The sponsorship process 4 Step 1: Product identification

More information

- Business Social Media - Overall Strategy

- Business Social Media - Overall Strategy - Business Social Media - Overall Strategy Technology and Social Media Social media is enabled by technology, not created by it. Focus more on the people you want to reach rather than on the utilization

More information

GCSAA Internet Commerce Meeting Outcomes Summary

GCSAA Internet Commerce Meeting Outcomes Summary GCSAA Internet Commerce Meeting Outcomes Summary The GCSAA Internet Commerce Industry Discussion Meeting was held at GCSAA Headquarters, Lawrence, Kansas on April 16-17, 2001. The materials presented at

More information

The New Face of Event Marketing

The New Face of Event Marketing The New Face of Event Marketing Eye opening statistics and tactics that illustrate how event marketing can impact customer purchase behavior like never before. www.snapifeye.com Give Customers a Reason

More information

Objective: What conditions must exist for perfect competition? What are barriers to entry and how do they affect the marketplace?

Objective: What conditions must exist for perfect competition? What are barriers to entry and how do they affect the marketplace? Perfect Competition Objective: What conditions must exist for perfect competition? What are barriers to entry and how do they affect the marketplace? *Be sure to leave a couple blank lines under each question

More information

1980s. 1970s. 1990s 15/09/2015. Global Marketing Management: Planning and Organization. Learning Objectives. Global Marketing Management.

1980s. 1970s. 1990s 15/09/2015. Global Marketing Management: Planning and Organization. Learning Objectives. Global Marketing Management. Global Marketing Management: Planning and Organization Chapter 12 McGraw-Hill/Irwin Copyright 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives LO1 LO2 LO3 LO4 How global

More information

Chapter 17. promotional concepts and strategies. Section 17.1 The Promotional Mix. Section 17.2 Types of Promotion

Chapter 17. promotional concepts and strategies. Section 17.1 The Promotional Mix. Section 17.2 Types of Promotion Chapter 17 promotional concepts and strategies Section 17.1 Section 17.2 Types of Promotion Section 17.1 IMAGINE What might happen if business did not promote their products? Section 17.1 Explain the role

More information

Marketing: Managing Profitable Customer Relationships

Marketing: Managing Profitable Customer Relationships Marketing: Managing Profitable Customer Relationships Chapter 1 Learning Goals 1. Define marketing and the marketing process. 2. Explain the importance of understanding customers and identify the five

More information

Generic Inventory Assessment

Generic Inventory Assessment Generic Inventory Assessment What follows is a generic inventory. This is a starting point for you to prepare an inventory of your own property. The point of this exercise is to ensure you catalogue everything

More information

Introduction. Learning Objectives. Learning Objectives. Economics Today Twelfth Edition. Chapter 25 Monopolistic Competition

Introduction. Learning Objectives. Learning Objectives. Economics Today Twelfth Edition. Chapter 25 Monopolistic Competition Roger LeRoy Miller Economics Today Twelfth Edition Chapter 25 Copyright 2004 Pearson Addison Wesley. All rights reserved. Introduction Thomas Jefferson extolled the virtues of allowing individuals to pursue

More information

Las Vegas, April 13, 2011 Part I

Las Vegas, April 13, 2011 Part I RAB Revenue Road Show Sheila Kirby SVP Professional Development John Potter VP Training Brandeis Hall VP Training www.rab.com Today s Agenda How the world has changed Integrated Campaigns Digital 2.0 &

More information

WELCOME! Welcome to the DreamTrips family a travel community with like-minded, interesting and outgoing adventurers like you.

WELCOME! Welcome to the DreamTrips family a travel community with like-minded, interesting and outgoing adventurers like you. WELCOME! Welcome to the DreamTrips family a travel community with like-minded, interesting and outgoing adventurers like you. MALDIVES As a new DreamTrips Platinum Member, you ll have access to hundreds

More information

African American 2010 Consumer Report

African American 2010 Consumer Report African American 2010 Consumer Report February 12, 2010 Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names

More information

Outgoing Sponsorships, Advertising and Endorsement 1

Outgoing Sponsorships, Advertising and Endorsement 1 Outgoing Sponsorships, Advertising and Endorsement Policy Type: Administrative Responsible Office: Division of University Relations Initial Policy Approved: 04/03/2014 Current Revision Policy Statement

More information

A SPONSORSHIP OPPORTUNITY

A SPONSORSHIP OPPORTUNITY A SPONSORSHIP OPPORTUNITY Do you want to showcase your products and services at the grassroots level? Do you want to raise your brand at a flagship regional NSW Tourism & Sporting event? Do you want to

More information

brand insistence brand brand preference brand recognition manufacturer s brand generic products private brand captive brand individual brand

brand insistence brand brand preference brand recognition manufacturer s brand generic products private brand captive brand individual brand brand brand insistence brand preference brand recognition generic products manufacturer s brand private brand captive brand family brand individual brand brand equity brand manager category management

More information

HS Marketing and Advertising Business and Technology

HS Marketing and Advertising Business and Technology Scope And Sequence Timeframe Unit Instructional Topics 1 Week(s) 4 Week(s) 9 Week(s) 2 Week(s) 2 Week(s) Course Description Marketing and Advertising is an instructional program that describes the creation,

More information

CITY POLICY POLICY NUMBER: C559. ADOPTED BY: City Council Budget Nov 29/10

CITY POLICY POLICY NUMBER: C559. ADOPTED BY: City Council Budget Nov 29/10 CITY POLICY POLICY NUMBER: C559 REFERENCE: ADOPTED BY: City Council Budget Nov 29/10 City Council City Council March 2/93 16 February 2011 City Council Dec 14/82 SUPERSEDES: New PREPARED BY: Transportation

More information

EXPERIENCES ARE UNFORGETTABLE.

EXPERIENCES ARE UNFORGETTABLE. Micro-Moments Are Nice. EXPERIENCES ARE UNFORGETTABLE. Millennials Brands Who Bring Them Experiences, Not Things MARCH 2016 Micro-Moments Are Nice. Experiences Are Unforgettable. We are an always-on society,

More information

Sponsorship Checklist

Sponsorship Checklist Sponsorship Checklist Sponsorship is a popular method of marketing a product or a brand and can give the sponsor greater exposure to a wider audience than the more usual advertising methods. Sponsorship

More information

Entrepreneurship: Successfully Launching New Ventures, 3e (Barringer/Ireland) Chapter 14 Strategies for Firm Growth

Entrepreneurship: Successfully Launching New Ventures, 3e (Barringer/Ireland) Chapter 14 Strategies for Firm Growth Entrepreneurship: Successfully Launching New Ventures, 3e (Barringer/Ireland) Chapter 14 Strategies for Firm Growth 1) University Parent Media, the company profiled in the opening feature for Chapter 14,

More information

Perfect Competition Chapter 7 Section 1

Perfect Competition Chapter 7 Section 1 Perfect Competition Chapter 7 Section 1 Four Conditions of Perfect Perfect competition is a market structure in which a large number of firms all produce the same product. Many buyers and sellers Identical

More information

ROBINS AIR FORCE BASE 78THFORCE SUPPORT SQUADRON

ROBINS AIR FORCE BASE 78THFORCE SUPPORT SQUADRON ROBINS AIR FORCE BASE 78THFORCE SUPPORT SQUADRON For more information: Venus Mansourzadeh 78th Force Support Squadron Marketing Specialist 478.926.6559 (O) 478.335.1811 (C) venus.mansourzadeh@us.af.mil

More information

APT from Yahoo!: Unifying Digital Advertising

APT from Yahoo!: Unifying Digital Advertising APT from Yahoo!: Issues Facing the Ad Industry and Yahoo! s Solution APT from Yahoo! is a superset of the best of what s offered by ad exchanges, ad servers and ad networks. Participants in the business

More information

San Francisco 49ers: Partnering with SAP to Win on the Field and Off

San Francisco 49ers: Partnering with SAP to Win on the Field and Off San Francisco 49ers: Partnering with SAP to Win on the Field and Off The San Francisco 49ers football team, among the foremost franchises in sports, attributes much of its success to a partnership with

More information

The Sport and Leisure Sector

The Sport and Leisure Sector Unit 33: The Sport and Leisure Sector Unit code: M/601/1783 QCF level: 4 Credit value: 15 Aim This unit enables learners to understand the sport and leisure sector and the environment in which it operates,

More information

Using Effective Promotions

Using Effective Promotions Chapter 16 Using Effective s McGraw-Hill/Irwin Copyright 2014 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter Sixteen NAME that COMPANY This beverage company has 8.5 million Facebook fans.

More information

Lindsay Achary, Abbey Beshea, John Mudge, Paige Roberts, Julie Thomas

Lindsay Achary, Abbey Beshea, John Mudge, Paige Roberts, Julie Thomas Lindsay Achary, Abbey Beshea, John Mudge, Paige Roberts, Julie Thomas Marketing Objective Increase revenue 5% during the fiscal year of 2016 (Jan. 1- Dec. 31). Advertising Objective Increase awareness

More information

Identifying brand advertising that has the effect of promoting an HFSS product. Advertising Guidance

Identifying brand advertising that has the effect of promoting an HFSS product. Advertising Guidance Identifying brand advertising that has the effect of promoting an HFSS product Advertising Guidance Foreword The Committee of Advertising Practice (CAP) offers guidance on the interpretation of the UK

More information

Chapter 4: Demand Section 2

Chapter 4: Demand Section 2 Chapter 4: Demand Section 2 Objectives 1. Explain the difference between a change in quantity demanded and a shift in the demand curve. 2. Identify the factors that create changes in demand and that can

More information

Introduction to Promotion

Introduction to Promotion Introduction to Promotion National Main Street Center Senior Program Officer Director of Coordinating Program Services All Points Lead to Promoting Downtown: MAIN STREET Design Economic Vitality Organization

More information

CREATING YOUR UNIQUE VALUE PROPOSITION

CREATING YOUR UNIQUE VALUE PROPOSITION CREATING YOUR UNIQUE VALUE PROPOSITION How to Define Yourself and Stand Out in Your Marketplace Part of Securities America s Business Mastery Series Table of Contents Your Tasks... 1 Introduction... 1

More information

Exploring the World of Business and Economics

Exploring the World of Business and Economics Chapter 1 Exploring the World of Business and Economics 1 Discuss what you must do to be successful in the world of business. 2 Define business and identify potential risks and rewards. 3 Define economics

More information

SELECTING ADS RELEVANT TO LIVE EVENTS TO AN ONLINE AUDIENCE

SELECTING ADS RELEVANT TO LIVE EVENTS TO AN ONLINE AUDIENCE Technical Disclosure Commons Defensive Publications Series April 02, 2015 SELECTING ADS RELEVANT TO LIVE EVENTS TO AN ONLINE AUDIENCE Fong Shen Tao Huang jian Chen Claire Cui Xiaodan Song Follow this and

More information

Quest 2016 Gplus 11 Marketing, Research & Communications Guidance Notes Issue 4 - July 2016

Quest 2016 Gplus 11 Marketing, Research & Communications Guidance Notes Issue 4 - July 2016 Quest 2016 Gplus 11 Marketing, Research & Communications Issue 4 - July 2016 Outcomes To ensure that marketing activity is maximised across pricing, programming, product development, promotion, place and

More information

INTERNSHIP PROGRAM PACKAGE

INTERNSHIP PROGRAM PACKAGE 2009-2010 INTERNSHIP PROGRAM PACKAGE NBA Development League Iowa Energy NBA Affiliates: Dear Prospective Intern: Thank you for your interest in the Iowa Energy Internship Program. The Iowa Energy is a

More information

YOUTH ODYSSEY. Page 1

YOUTH ODYSSEY. Page 1 2014 YOUTH ODYSSEY Page 1 2014 Youth Odyssey is a study that focuses on youths aged 15 21, a group that represents 6.1 million people in Great Britain (source: GB TGI). This is a time of change in the

More information

MARKETING (MKT) Marketing (MKT) 1

MARKETING (MKT) Marketing (MKT) 1 Marketing (MKT) 1 MARKETING (MKT) MKT 201. Foundations of Marketing. 3 Credit Understanding and satisfying consumer need through product planning, pricing, promotion, and distribution. Students identify

More information

Marketing Strategies for Your Restaurant

Marketing Strategies for Your Restaurant Marketing Strategies for Your Restaurant Copyright Copyright Texas Education Agency, 2015. These Materials are copyrighted and trademarked as the property of the Texas Education Agency (TEA) and may not

More information

Introduction. Partnering with Red Bull Racing. Marketing strategy

Introduction. Partnering with Red Bull Racing. Marketing strategy Introduction Increasing market share in global markets is not easy, especially in a competitive segment such as luxury cars. Infiniti, the luxury car maker, is embarking on an aggressive global growth

More information

MARKETING CHANNEL TYPES

MARKETING CHANNEL TYPES MARKETING CHANNEL TYPES This is a comprehensive list of marketing channels as of the time of writing. Given the rapidly evolving world of marketing, there will always be new marketing channels or new ways

More information

8th Annual One Love One Heart Reggae Festival

8th Annual One Love One Heart Reggae Festival Table of Contents: About the One Love One Heart 3 Line-up of Artists 4 Benefits to Sponsor 6 Levels of Sponsorship 7 Appendix 11 About the 8th Annual One Love One Heart The 8th Annual One Love One Heart

More information

Generating Revenue With Event Marketing. Amie Stein Director of Training & Development Local Media

Generating Revenue With Event Marketing. Amie Stein Director of Training & Development Local Media Generating Revenue With Event Marketing Amie Stein Director of Training & Development Local Media Association @amiestein amie.stein@localmedia.org What We ll Cover Top events that every market should consider

More information

BUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

BUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 84% of U.S. adults use the Internet in 2015 Intensity and scope of use both increasing Some demographic groups have much higher percentages

More information

Why careers in IT rule

Why careers in IT rule Comp Sci Rules Why careers in IT rule The combination of mobile devices, robotics, internet and social networks have dramatically changed the world more rapidly than any technology change in history That

More information

Perfect Competition. Chapter 7 Section Main Menu

Perfect Competition. Chapter 7 Section Main Menu Perfect Competition What conditions must exist for perfect competition? What are barriers to entry and how do they affect the marketplace? What are prices and output like in a perfectly competitive market?

More information

As an event directo you have big ideas, but often don t have either the time, expertise, or money to make it all happen. GoAthlete was founded by

As an event directo you have big ideas, but often don t have either the time, expertise, or money to make it all happen. GoAthlete was founded by As an event directo you have big ideas, but often don t have either the time, expertise, or money to make it all happen. GoAthlete was founded by athletes, coaches, event directors, and social media gurus

More information

#truthaboutadvertising

#truthaboutadvertising #truthaboutadvertising The research 1000 online survey with the U.S. consumers 478 online survey with U.S.industry employees 11 interviews with industry representatives Man on the street interviews on

More information

Gift & Loyalty Cards

Gift & Loyalty Cards Gift & Loyalty Cards Business Development Our Gift & Loyalty card program will afford you one of the most powerful and profitable tools to grow your business on a daily basis. Let our systems do the work

More information

$50M+ enterprise brands choose BigCommerce

$50M+ enterprise brands choose BigCommerce $50M+ enterprise brands choose BigCommerce Table of contents 3 Introduction 9 B2E + internal collateral self-service 4 Direct-to-consumer deployments 10 Education and publishing vertical 5 Streamlined

More information

Running Head: SHINER BEER CASE STUDY 1

Running Head: SHINER BEER CASE STUDY 1 Running Head: SHINER BEER CASE STUDY 1 Shiner Beer Event Marketing Case Study Amber Binford The University of Texas at Austin SHINER BEER CASE STUDY 2 Statement of the Opportunity The main issue concerning

More information

The Influence of Advertising

The Influence of Advertising Teacher's Guide $ Lesson Ten The Influence of Advertising 04/09 the influence of advertising websites We're bombarded with advertising and messaging in our lives these days. Students need to be able to

More information

Methodology Statement: Esri Market Potential Database. An Esri White Paper May 2017

Methodology Statement: Esri Market Potential Database. An Esri White Paper May 2017 Methodology Statement: Esri Market Potential Database US An Esri White Paper May 2017 Copyright 2017 Esri All rights reserved. Printed in the United States of America. The information contained in this

More information

A Survey from FTI Consulting Retail Real Estate Beat

A Survey from FTI Consulting Retail Real Estate Beat A Survey from FTI Consulting Retail Real Estate Beat Final data analysis prepared by Oxford Economics November 8, 2017 Executive Summary and Key Findings The FTI Consulting Retail Real Estate Beat survey

More information

Digital Democracy Survey A multi-generational view of consumer technology, media, and telecom trends

Digital Democracy Survey A multi-generational view of consumer technology, media, and telecom trends Digital Democracy Survey A multi-generational view of consumer technology, media, and telecom trends Eleventh Edition www.deloitte.com/us/digitalmediatrends Table of contents A digital landscape perpetually

More information

CALL FOR AWARD ENTRIES 2017

CALL FOR AWARD ENTRIES 2017 CALL FOR AWARD ENTRIES 2017 Entries are now open for the inaugural Mumbrella Sports Marketing Awards 2017. These awards recognise individuals and teams that deliver outstanding work and results on behalf

More information

Standard CE.11a Economic Concepts

Standard CE.11a Economic Concepts Standard CE.11a Economic Concepts 1. Scarcity is the inability to satisfy all wants at the same time. All resources and goods are limited. This requires that choices be made. 2. Resources are factors of

More information

PAGE ONE Economics. Jeannette N. Bennett, Senior Economic Education Specialist. Introduction. Advertising Benefits. The Purpose of Advertising

PAGE ONE Economics. Jeannette N. Bennett, Senior Economic Education Specialist. Introduction. Advertising Benefits. The Purpose of Advertising PAGE ONE Economics Advertising: Dollars and Decisions Jeannette N. Bennett, Senior Economic Education Specialist GLOSSARY Advertising: Communication used by businesses to persuade consumers to buy a good

More information

HS Marketing Concepts Business and Technology

HS Marketing Concepts Business and Technology Course Marketing Concepts is an instructional program designed for students who are interested in a career in the field of marketing and management. This course includes instructional areas designed to

More information

GLASGOW S MOTOR SPORT EXPERIENCE. Commercial Opportunities

GLASGOW S MOTOR SPORT EXPERIENCE. Commercial Opportunities GLASGOW S MOTOR SPORT EXPERIENCE Commercial Opportunities Gladiators on Bikes Speedway is one of the most spectacular forms of motorsport, loved by generations of followers across Europe, Australasia

More information

Is Your Online Streaming Profitable?

Is Your Online Streaming Profitable? Is Your Online Streaming Profitable? 4 Questions Radio Publishers Should Ask to Make it Happen. Page 1 Saga Communications, a broadcaster with over 100 radio stations in 29 US markets is considering ending

More information

CPA ALBERTA SPONSORSHIP INFORMATION & OPPORTUNITIES 2017/2018. cpaalberta.ca/sponsorship

CPA ALBERTA SPONSORSHIP INFORMATION & OPPORTUNITIES 2017/2018. cpaalberta.ca/sponsorship CPA ALBERTA SPONSORSHIP INFORMATION & OPPORTUNITIES 2017/2018 cpaalberta.ca/sponsorship Connect with Chartered Professional Accountants (CPAs) through sponsorship The Chartered Professional Accountants

More information

Terrell Davis Former Denver Bronco Super Bowl XXXII MVP NFL Hall of Fame Class of 2017

Terrell Davis Former Denver Bronco Super Bowl XXXII MVP NFL Hall of Fame Class of 2017 26th Annual Rocky Mountain Mortgage Lenders Expo Thursday, April 20, 2017 EXHIBITOR AND SPONSOR PROSPECTUS Sports Authority Field at Mile High in Denver, CO KEYNOTE SPEAKER Terrell Davis Former Denver

More information

RESTAURANT AND FOOD SERVICE MANAGEMENT SERIES EVENT PARTICIPANT INSTRUCTIONS

RESTAURANT AND FOOD SERVICE MANAGEMENT SERIES EVENT PARTICIPANT INSTRUCTIONS CAREER CLUSTER Hospitality and Tourism CAREER PATHWAY Restaurant and Food and Beverage Services INSTRUCTIONAL AREA Promotion RESTAURANT AND FOOD SERVICE MANAGEMENT SERIES EVENT PARTICIPANT INSTRUCTIONS

More information

Pub Entertainment With Smile - All rights reserved

Pub Entertainment With Smile - All rights reserved Welcome to Smile Music Bingo! Everybody knows Bingo and everybody loves music! Music Bingo is a new type of bingo-game that combines both. The numbers are replaced with popular music clips. Here s how

More information

The Power of Shared Data Consortiums

The Power of Shared Data Consortiums The Power of Shared Data Consortiums INFORMS New York April 14, 2010 Lee Russo IXI Corporation, an Equifax Company www.ixicorp.com Summary Through the pooling of data, data consortiums or exchanges, can

More information

Interpretive Report for Example Student

Interpretive Report for Example Student Interpretive Report for Example Student To return to your report at a later time: www.cdminternet.com Login with username 1290359 Career Choices Education Social Service Art Math Science Shop Variety Job

More information

Team App Advertising

Team App Advertising Team App Advertising WELCOME TO TEAM APP Team App is a fully customisable platform for sporting clubs or social groups to create their own smartphone app that s great looking, easy-to-use and packed with

More information