REAL-TIME ENGAGEMENT PLAYBOOK FOR MOBILE OPERATORS MAKING DATA PAY
|
|
- Darleen Cobb
- 6 years ago
- Views:
Transcription
1 REAL-TIME ENGAGEMENT PLAYBOOK FOR MOBILE OPERATORS MAKING DATA PAY
2 Monetise every subscriber interaction with contextual real-time engagement Contextual marketing is about UNDERSTANDING WHO the subscriber is, WHERE they are, WHAT they are doing, and what they are likely to do NEXT COMBINING relevant subscriber information with the REAL-TIME context to deliver REAL-TIME personalised ENGAGEMENT at THE RIGHT TIME, EVERY TIME.
3 Don t just analyze... Real-time Engagement builds and monetises relationships with subscribers, nurtures subscriber communities, and shapes and empowers brand ambassadors. Subscribers want to see, feel and really engage with brands. They expect consistent and personalised experiences delivered wherever and however they choose and they are disappointed by the continuing flood of irrelevant communications they receive. Mobile operators have a unique opportunity to maximise the engagement potential from every touchpoint in their subscribers digital journeys if they could interact directly with their subscribers in real-time. This would enable them to seek out key loyalty-boosting and revenue generating opportunities. They are uniquely positioned to gauge context, and to predict intent which, in turn, means that they can reach and influence subscribers right at that key decision-making moment. But operators traditional campaign management solutions lack the automated real-time marketing and predictive analysis requirements needed to drive successful real-time engagement. If your subscriber runs out of data, the time to send him or her a personalised offer is NOW, not in 2 weeks, 2 days or even 2 minutes.
4 Engage... Real-time Engagement means combining what operators know about their subscribers with what those subscribers are doing in real-time to make the right offer at the right time and location. If a subscriber runs out of data, the time to send him or her a personalised offer is NOW, not in 2 weeks, 2 days or even 2 minutes. Mobile operators want to deliver choice, flexibility and visibility to their subscribers in order to stimulate mobile data usage, monetise subscriber engagement and increase loyalty. They want to enable an immediate and direct engagement with individual subscribers. They want and need to establish a continuous two-way dialogue with their subscribers. But time and again, their existing systems are limited and fail to provide the flexibility, the ease of operation, and the service velocity needed to execute sophisticated real-time engagement. If your subscriber is thinking of churning, the time to engage is NOW, not in 2 weeks, 2 days or even 2 minutes. With the right solution, operators can surprise and delight subscribers by turning every real-time engagement opportunity into a lasting impression.
5 Understanding the power of Real-time Engagement Revenues are increased by ensuring promotions and offers are personalised, timely and relevant Conversion rates are 10 times higher for individualised promotions and offers made in real time When subscriber engagement is personalised and targeted, brand perception is improved and churn is reduced TANGO TELECOM REAL-TIME ENGAGEMENT Subscriber happiness is improved with real-time predictive product and service recommendations Time to subscriber and time to revenue are significantly decreased
6 With Real-time Engagement, operators exceed their subscribers expectations... Successfully predicting and preventing churn early Increasing conversion rates and accelerating usage and spend Decreasing the costs of developing and launching new promotions Encouraging subscribers to explore and adopt new services and experiences Surprising and delighting by turning every real-time engagement into a lasting impression
7 Never again miss an opportunity to monetise Decision to purchase Social media Onboarding Devices/upgrades Change of access /LTE/WiFi Loyalty transaction Recharge/billing Customer service interactions Adopt new services acquire serve grow retain Automating engagement throughout the subscriber lifecycle from onboarding to loyalty and retention
8 9 real-time engagement campaigns you need to launchtoday!
9 Onboarding Real-time Engagement for Onboarding ensures a deeper engagement with subscriber, enhancing your acquisition effort from the start. In their first 90 days, over 35% of prepaid subscribers churn. With Realtime Engagement, operators proactively reach out to their newest subscribers with highly targeted real-time welcome plans. Operators can engage with individual subscribers at key opportunities during this initial 90 day period and encourage them to recharge, to try additional services and experiences, and to secure loyalty. Sample offers/incentives discounted 1 st and 2 nd recharges earn bonus loyalty points for 3 rd recharge earn bonus data towards favourite activity - free data for Facebook when you purchase 4GB migrate to a new and more suitable plan without penalties in the first 90 days Analyse Automatically identify the newest subscribers when they reach certain balance or usage thresholds or engage during a certain activity all in real-time Engage Immediately engage with subscribers by sending highly persuasive and targeted offers and incentives Measure Reduce prepaid churn, increase prepaid subscriber loyalty, boost prepaid ARPUs, increase new service adoption
10 Uplifting Real-time Engagement for Uplifting enables operators to costeffectively maximize the value of their existing subscribers. Normally, a typical subscriber increases his usage when he has recharged his balance but as he gets closer to his limit, he slows down and limits his usage. Real-time Engagement identifies when the subscriber slows down his usage and pushes a personalised and persuasive offer to him. This encourages the subscriber to recharge his balance and to begin using his phone freely again, boosting revenues for the operator. Analyse Automatically identify subscribers when they reach certain balance and usage thresholds in real-time Engage Immediately engage with subscribers by sending highly persuasive and targeted uplifting offers Sample offers/incentives discounted recharges 20% off earn bonus loyalty points by recharging now earn bonus data by recharging now 4GB for the price of 2GB offer a flat rate for access to favourite apps Measure Reduce churn, increase subscriber loyalty and boost revenues
11 Churn Reduction Real-time Engagement for Churn Reduction enables operators to identify and score subscribers based on their estimated potential to churn. The solution then offers these at-risk subscribers targeted incentives based in their score, on their individual profiles and on their real-time contexts. By combining real-time engagement with established customer retention strategies, operators treat each subscriber as an individual and engage at exactly the right time to ensure maximum impact. By sending personalised real-time offers tailored to individual contexts, operators speak directly to their subscribers, address their needs and keep them loyal and happy. Sample offers/incentives personalised device upgrade offers migrate to a new and more suitable plan without penalties and contract extensions or offer try and buys of new services earn bonus loyalty points to spend on shopping/dining/travel based on preferences, location and demographics Analyse Identify subscribers at risk of churn based on their silence or real-time actions Engage Immediately engage and incentivise at-risk subscribers by presenting highly persuasive and targeted retention offers Measure Reduce churn, reduce onboarding costs, increase usage, increase subscriber loyalty, increase new service adoption
12 Silent Roamer Real-time Engagement for Silent Roamers enables mobile operators to identify and encourage silent roamers to use data with attractive and well-timed roaming plans and promotions, all in real-time. By offering simple and easy to understand plans combined with cost and usage notifications, mobile operators maintain and increase their roaming revenues and deliver exceptional roaming experiences for their subscribers Sample offers/incentives discounted roaming rates for favourite destinations accumulate bonus data to use at home for every 2GB of roaming data purchased, earn 1GB to use at home Analyse Identify 100% of silent and low usage roamers in realtime Engage Engage with roamers at key selling points with triggered location-aware lower priced incentives to promote usage Measure Increase roaming revenues, roaming data usage Never miss a monetisation opportunity even when your subscriber is roaming
13 Loyalty Real-time Engagement for Loyalty enables mobile operators to identify and reward high value subscribers by providing offers and experiences based on their individual profiles, past behaviours and real-time contexts. This means operators can easily prioritise these high value subscriber segments. Sample offers/incentives personalised device upgrade offers migrate to a new and more suitable plan without penalties and contract extensions or offer try and buys of new services earn bonus loyalty points to spend on shopping/dining/travel based on preferences try and buy for new services and experiences instant win recharge now and win a prize surprise & delight an out of the blue reward based on a real-time context Analyse Identify the segment of one by matching personalised offers to individual subscribers their real-time actions Engage Immediately engage with subscribers by sending highly persuasive and targeted retention offers Measure Reduce churn, increase subscriber loyalty, increase revenues
14 Postpaid lifecycle value Real-time Engagement for Postpaid subscribers ensures that mobile operators maximise the revenue potential from their postpaid subscriber base. By leveraging the numerous trigger points throughout the postpaid subscriber lifecycle, mobile operators create a continuous two-way dialogue with their most valuable subscribers. By proactively engaging with subscribers, operators can learn and adapt to what makes them happy and not so happy with real-time insights. These valuable insights can be fed into future campaigns, further increasing overall marketing effectiveness. Analyse Identify key moments in the postpaid subscriber lifecycle in real-time Engage Create micro-campaigns to offer extremely targeted and relevant offers Sample offers/incentives access Youtube and immediately receive a 30 minute video streaming offer offer a shared data plan immediately when subscriber buys a second device Measure Increase revenues, increase usage, improve subscriber quality of experience
15 Sponsored Data Real-time Engagement for Sponsored Data enables mobile operators to identify and reward subscribers based on their individual profiles, preferences and real-time actions. Subscribers are offered highly targeted free data rewards matching their needs and preferences. Operators benefit from increased data usage as subscribers consume offers from brands and receive data access to relevant apps and content as rewards. Revenues are increased from partnerships with brands which could include a revenue sharing strategy. Finally, loyalty is increased by offering more choice and providing subscribers with free data rewards from their online activity. Sample offers/incentives sign-up for trials and newsletters and get data rewards buy from online retailers and receive data rewards accumulate points towards a new device upgrade Analyse Identify subscribers based on their real-time actions Engage Immediately engage with subscribers by sending highly persuasive and targeted offers for relevant brands Measure Reduce churn, increase subscriber loyalty, increase usage and open a new revenue source from brands
16 Brand Ambassadors Real-time Engagement for Brand Ambassadors enables mobile operators to identify key influential subscribers and turn then into brand ambassadors. Viral marketing works and when a friend recommends, we listen. In order to gain their attention, operators can engage with key influential subscribers proactively and empower these subscribers to go out and grow their sphere of influence. By launching a new product or service within the influencer group, operators can see the effectives of viral marketing in real-time by tracking who takes up the offer and their links back to the influencer circle. Sample offers/incentives reward key influencers based on their real-time actions reward key influencers based on offer uptake within their influencer circle test new services and offers within the influencer group first before launching to wider subscriber base Analyse Identify key influencers based on their real-time actions, interactions and their circle of influence Engage Immediately engage with influencers by sending highly persuasive and targeted incentives that they can share Measure Increase subscriber loyalty, increase usage, increase new service adoption, increase Net Promoter score
17 Collaboration Real-time Engagement for Collaboration enables mobile operators to collaborate with OTT and App providers to identify and incentivise subscribers in real-time as they access partner apps and services. Subscribers are sent highly targeted micro-offers which exactly match their real-time needs and contexts. For example, a subscriber opens Youtube, he receives an offer for 30 minutes video streaming, or when he starts to download a video, he receives a turbo-boost offer to download the video in 5 minutes instead of 30. Operators and App providers could also reach out to gamers and offer in-app turboboosts to download the latest version of games or new game packs. Analyse Identify subscribers in realtime as they access partner apps and detect the exact resources needed for their intended activity Engage Engage by sending highly targeted micro-offers for use with these partner apps offering exactly the resources needed for a specific activity Sample offers/incentives open Youtube and get a 30 minute video streaming offer let your kids play games with time-based based offers that don t affect your postpaid bill Measure Reduce churn, increase subscriber loyalty, increase usage and open a new revenue source from revenue sharing with OTT/ App providers
18 Real-time Engagement Tango Telecom The Tango Telecom Real-time Engagement solution is revolutionising how mobile operators engage with their subscribers. Our customers now interact in real-time with their subscribers at optimal upselling opportunities including reaching a low balance, trying to access a new service, arriving at a particular location and at times of high or low usage. The results are amazing and far reaching: increased revenues, improved subscriber loyalty, more effective marketing. Our customers are experiencing up to 60% increased revenues, 6x increase in conversion rates and increases in market share and dramatic reductions in churn. The Real-time Engagement solution ensures that the right offer always reaches the right subscriber at the right time every time.
19 What Real-time Engagement means for you... Industry leading and award-winning solution that recommends relevant data plans and services in immediate response to real-time subscriber actions, profile information and preferences ensuring the highest possible offer uptake Delivering an exceptional experience to subscribers by offering compelling, personalised experiences that speak directly to them Never again missing a key monetisation opportunity by automating engagement throughout the subscriber lifecycle from onboarding to loyalty and retention Ensuring the highest conversion rates by eliminating irrelevant communication Offering a superior on-device experience by allowing subscribers to control everything from their device in real-time from purchase and activation of new offers to updating preferences and account information
20 Contact us today at 2016 Tango Telecom Ltd. This document may not be duplicated, in whole or in part, by any means whatsoever, without the prior written permission of Tango Telecom. The information contained in this document is confidential and is the valuable proprietary information of Tango Telecom Ltd. iax, Tango DRE and Making Data Pay are trademarks of Tango Telecom. All other trademarks are acknowledged as the property of their respective owners.
chief marketing officer s guide to artificial intelligence
chief marketing officer s guide to artificial intelligence An AI roadmap for CSPs Ovum TMT intelligence AI is driving CSP digital transformation Artificial intelligence (AI) is a key component supporting
More informationFully Automated Real-Time Analytics to Action
Real-Time Contextual Marketing Fully Automated Real-Time Analytics to Action Verita Poerbasari Nathan Rae 2017 TM Forum 1 Customer Perspective Why did I receive this offer which is not relevant? Why did
More informationCustomer Happiness Index. Actioning customer feedback. Focused decisions. Predicting behaviour.
Customer Happiness Index Actioning customer feedback. Focused decisions. Predicting behaviour. Wow experiences are all around us 2 Wow experiences are all around us 3 Wow experiences are all around us
More informationMARKETING CLOUD. Quick Peek
MARKETING CLOUD Quick Peek Home Build and manage 1-to-1 customer journeys. Marketing Cloud is the world s most powerful 1-to-1 digital platform for marketing across email, mobile, social, website experiences,
More informationACTIVATE. This case study will give you a glimpse of how Betaout armed Paytm to overcome the following major hurdles.
P A Y T M S U C C E S S A T A N A L Y S I S ACTIVATE MITIGATE RETAIN Paytm is India's largest mobile payments and ecommerce platform. It started with online mobile recharge and bill payments and today,
More informationDelivering Digital Lifestyle Services. Service Provider Use Cases
Delivering Digital Lifestyle Services Service Provider Use Cases Service Provider Use Cases Analytics Digital Lifestyle Services Traffic Mgmt. & Optimization Policy Control and Charging Analytics Security
More informationDrive More Revenue by Measuring and Managing Customer Lifecycle Value
Drive More Revenue by Measuring and Managing Customer Lifecycle Value The customer is at the center of every business transaction, and keeping the customer engaged has never been more vital than it is
More informationGuavus Marketing Insight Datasheet
Guavus Marketing Insight Datasheet Today s consumers are accustomed to personalized services across multiple channels. In order to lead in an increasingly competitive communication marketplace, Comunication
More informationNew School Marketing. The cross-channel lifecycle marketing approach.
New School Marketing The cross-channel lifecycle marketing approach. Old school marketing is fading. And a New School is on the rise. Why? Because consumers have changed. Today, they fast forward through
More informationMULT MUL I T CHANNEL CUSTOMER ENGAGEMENT
MULTI-CHANNEL CUSTOMER ENGAGEMENT Agenda What is Multi-Channel Engagement? Definitions of Engagement Merkle s Definition Multi-Channel Engagement g in Our Industry Examples of Engagement Why We Believe
More informationATTRITION: THE SILENT KILLER
ATTRITION: THE SILENT KILLER Executive Summary: Attrition is a key metric in the security industry. Your rate of attrition directly impacts the health, profitability, and ultimate value of your security
More informationA Retail Merchant Loyalty Program
A Retail Merchant Loyalty Program Table of Content A Retail Merchant Community Slides 3 4 2014 Loyalty Strategy Slides 5 11 Suggested Systematic Marketing Campaign Calendar Slides 12 13 New Services we
More informationTHE STATE OF CUSTOMER DEVOTION IN RETAIL PART TWO
THE STATE OF CUSTOMER DEVOTION IN RETAIL PART TWO A QUICK RECAP: PART ONE... THE OBJECTIVE We were intrigued to discover how customer s devotion to retailers is influenced by loyalty strategies. THE METHODOLOGY
More informationIBM Customer Analytics Five best practices for understanding customer journeys
IBM Customer Analytics Five best practices for understanding customer journeys Organizations can increase loyalty, retention and sales by truly comprehending the paths customers travel over time and across
More informationCombine attribution with data onboarding to bridge the digital marketing divide
Combine attribution with data onboarding to bridge the digital marketing divide Understand how online marketing impacts offline sales Google Inc. 360suite-info@google.com g.co/360suite 1 Digital marketing
More informationAdding Next Best Action To Personalize Interactions For Known Customers Then Creating Cognitive Customer Centric Interactions
Adding Next Best Action To Personalize Interactions For Known Customers Then Creating Cognitive Customer Centric Interactions Steven Pinchuk WW Lead Customer Intelligence & Revenue Management Advanced
More informationZING YOUR LOYALTY & REFERRAL PROGRAMS TOP 10 BENEFITS FROM LOYALTY REWARDS PROGRAM
ZING YOUR LOYALTY & REFERRAL PROGRAMS TOP 10 BENEFITS FROM LOYALTY REWARDS PROGRAM 102 Persian Drive Suite #101, Sunnyvale, CA 94089 +1 650-701-7759 www.zinrelo.com CONTENTS 1. DRIVE REPEAT SALES...3 1.1
More informationSmall business Big ambitions
HIRE MARKET SELL LEARN Small business Big ambitions Marketing Playbook for SMBs SMBs have the advantage of flexibility. Your business may be small, but your ambitions are huge. LinkedIn can help get you
More informationIntegrated online marketing platform to grow your business
Integrated online marketing platform to grow your business Email Marketing Marketing Automation Landing Pages Webinars CRM Perfect for fast-growing businesses No long-term commitment Scalable pricing
More informationAcquire, Convert, Develop and Retain
Acquire, Convert, Develop and Retain Increasing The Lifetime Value of Your Customers White Paper October 2015 Now Part of CSG How Does Your Company Acquire, Convert, Develop and Retain The Customers You
More informationRetail Analytics: Game Changer for Customer Loyalty
Cognizant 20-20 Insights Retail Analytics: Game Changer for Customer Loyalty By leveraging analytics tools and models, retailers can boost customer loyalty by creating a personalized shopping experience
More informationSolutions Billing and Payment Solutions for Utilities
Solutions Billing and Payment Solutions for Utilities A Multichannel, Integrated Approach to Reduce Costs and Delight Customers While Maintaining Your Brand Solutions Is your utility looking to reduce
More informationBTEC National Diploma In Business- Internet Marketing
BTEC National Diploma In Business- Internet Marketing Benefits, Opportunities & Challenges of Internet Marketing (P2,P3,P4 also good for M1 & M2) Extracts taken from Internet Marketing: Strategy, Implementation
More informationLOYALTY MARKETING The Loyalty Pyramid Creating Brand Ambassadors Loyalty Program Development
LOYALTY MARKETING The Loyalty Pyramid Creating Brand Ambassadors Loyalty Program Development 200 Entin Road, Clifton, NJ 07014 973.470.8100 www.sandyinc.com LOYALTY MARKETING Marketing effectiveness and
More informationThe Definitive Buyer s Guide for a. Customer Success Platform
The Definitive Buyer s Guide for a Customer Success Platform Table of Contents Customer Success Platform Overview 3 Getting Started 4 Making the case 4 Priorities and problems 5 Key Components of a Successful
More informationElastic Path Commerce for Telecoms. A Solution Overview
Elastic Path Commerce for Telecoms A Solution Overview Telecommunications: Commerce in A Connected World Communications service providers are facing a rapidly transforming business model in which customer
More informationExecuting around Customer Lifecycle Management The Maxis Experience
Executing around Customer Lifecycle Management The Maxis Experience SAS Forum International 2006 16-18 May 2006 Geneva, Switzerland Evelyn Jimenez Head of Customer Lifecycle Management Maxis Communications
More informationCDK Digital Marketing Websites Features Summary
CDK Digital Marketing Websites Features Summary CDK Global is the largest global provider of integrated information technology and digital marketing solutions to the automotive retail industry. CDK's digital
More informationCUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES
CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES Managing the customer lifecycle customer retention and development Three stages of the customer lifecycle 1. Customer acquisition 2. Customer
More informationThings You Should Know About Marketing Cloud. The world s best platform for 1-to-1 cross-channel digital marketing.
Things You Should Know About Marketing Cloud The world s best platform for 1-to-1 cross-channel digital marketing. Marketing as you know it will never be the same. Scott McCorkle CEO, Marketing Cloud 5
More informationFive Ways Marketing Can Drive Higher Online Commerce Revenue. Building Long-Term Relationships and Brand Advocates in the Process
Five Ways Marketing Can Drive Higher Online Commerce Revenue Building Long-Term Relationships and Brand Advocates in the Process 5 1 Turning Transactions Into Revenue, Relationships, and Advocates Now
More informationLOST YOUR CRM DIRECTION?
LOST YOUR CRM DIRECTION? THIS 5-STEP ROADMAP CAN HELP The better an organisation understands its customers and their needs and their expectations, the greater opportunity it has to satisfy those needs
More informationMEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING
MEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING Marketers are under pressure to prove how online efforts contribute to their company s bottom line with cold hard analytics. IN THIS GUIDE, WE WILL
More information2 MOMENTS THAT MATTER COPYRIGHT 2017 ACCENTURE. ALL RIGHTS RESERVED.
There are many important moments during a customer s tenure with a brand. Customers are continuously considering and evaluating which new and latest services and products are best suited for themselves
More informationWhat is the purpose of DAM? Why do organizations invest in DAM?
Reasons to use DAM What is the purpose of DAM? Digital Asset Management (DAM) is the discipline of managing digital assets (images, videos, documents, logos, and audio files) that hold a value to companies
More informationUnderstanding Customer Experience Management. Five Essential Elements of a Comprehensive Approach
Understanding Customer Experience Management Five Essential Elements of a Comprehensive Approach Overview In this era of the referral economy, the customer experience has more influence than ever on the
More informationCustomer Lifecycle Management How Infogix Helps Enterprises Manage Opportunity and Risk throughout the Customer Lifecycle
Customer Lifecycle Management How Infogix Helps Enterprises Manage Opportunity and Risk throughout the Customer Lifecycle Analytics can be a sustained competitive differentiator for any industry. Embedding
More informationWhat Shoppers Want from Mobile THE MOBILE LOYALTY OPPORTUNITY WITH CANADIAN GROCERY SHOPPERS
Overview The mobile loyalty opportunity w/ Canadian Grocery Shoppers In August 2011, Unata commissioned a study to uncover opportunities related to an enhanced, mobile-supported shopping experience, specifically
More informationCustomer Value Analytics for Banking & Capital Markets
Customer Value Analytics for Banking & Capital Markets Powered by SMART Analytics built on IBM Understand your customers, markets, business opportunities and risks As money is the heart of a financial
More informationCustomer experience management: managing all phases of the customer lifecycle
MENA Summit 2013: Enabling innovation, driving profitability Customer experience management: managing all phases of the customer lifecycle 6 November 2013 Patrick Kelly EVENT PARTNERS: What is customer
More informationMobilize the Customer Journey. Connect every experience with Salesforce
Mobilize the Customer Journey Connect every experience with Salesforce Contents Introduction...3 1 Crossing Channels: Email + Mobile (and Beyond)...5 2 No More Silos: Integrate Marketing, Sales, and Service...8
More informationLeveraging RFM in Marketing
WHITE PAPER Leveraging RFM in Email Marketing Email marketers should be leveraging the use of recency, frequency, monetary (RFM) analysis to uncover optimal segments and untapped opportunities within their
More informationApril Poket Pte Ltd, 112 Robinson Road, #05-04, Singapore
April 2013 Poket Pte Ltd, 112 Robinson Road, #05-04, Singapore 068902 Welcome to a new way to send your cards and vouchers Yes we are talking about the world first! 3 What is Poket? Other than it being
More informationIt is Time for Bold Digital Innovation in South Africa. The digital marketing world is moving forward at a rapid pace and South Africa
It is Time for Bold Digital Innovation in South Africa By Bianca Quinn-Diavastos 26 October 2015 The digital marketing world is moving forward at a rapid pace and South Africa risks falling behind if we
More informationHow to convert passive accumulators into active participants
How to convert passive accumulators into active participants POINT A guide for Loyalty Programme Managers Introduction Reward programmes in the travel industry are nothing new customers have been earning
More informationWhat is 2nd Party Data? Leverage More Customer Data to Achieve New Levels of Marketing Insight
What is 2nd Party Data? One Introduction 2 Terms sometimes get coined before most of us really know how to define them. We all started talking about the millennial workforce when most of us thought they
More informationAnalytics frameworks and startup stages. Farley Millano -
Analytics frameworks and startup stages Farley Millano - farleymillano@gmail.com 1 Agenda [1/2] Recap Analytics frameworks Startup stages Empathy Stickiness Virality Revenue Scale 2 Agenda [2/2] Start
More informationIntroduction AdWords Guide
2018 AdWords Guide Introduction In the perfect scenario, you would be able to advertise to potential customers at the exact moment they show purchase intent. That is exactly what Google AdWords does. AdWords
More informationEmpowering sellers to drive personal engagement with customers
Microsoft Dynamics 365 for Sales Empowering sellers to drive personal engagement with customers We can use data to make data-driven decisions and communicate to our teams using actual data. Everyone here
More informationOpen the door and unlock opportunities with the Cisco Services Icebreaker Program. What s hidden in your Cisco Installed Base? TD Azlan, Services
What s hidden in your Cisco Installed Base? Open the door and unlock opportunities with the Cisco Services Icebreaker Program Your Personalised Business Case - prepared for TD Azlan, Services Your Personalised
More informationFULL FUNNEL MARKETING STRATEGIES
FULL FUNNEL MARKETING STRATEGIES INTRODUCTION The funnel is a well-understood marketing concept that is usually split into three stages each of which presents marketers with a unique set of challenges.
More informationNCR ALOHA RESTAURANT SOLUTIONS For Quick Service Restaurants
NCR ALOHA RESTAURANT SOLUTIONS For Quick Service Restaurants For more information visit ncr.com/hospitality or contact us at hospitality.information@ncr.com Operate with efficiency. Manage the operation.
More informationCognitive, Cross-Channel & Customer- Centric:
Cognitive, Cross-Channel & Customer- Centric: 5 Ideas to Impact Your Marketing Approach Antonia Edmunds Watson Marketing: Go to Market Leader - AP aedmunds@sg.ibm.com Marketing in the cognitive era Producing
More informationSocial Media Marketing & Analytics for B2B
N 0 6 parathink TM Social Media Marketing & Analytics for B2B Plan, track, analyze and optimize your online visibility to bring customers to your site. (A quick-reading parathink briefing for really, really
More informationPostgraduate Diploma in Digital Marketing
2017 1 Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2017 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma
More informationMaking Good Impressions. Appnext s Best Practices for Ad Monetization
Making Good Impressions Appnext s Best Practices for Ad Monetization Contents 1. Interstitial Ads 2. Rewarded Video Ads - Games - Non Gaming Apps 3. Native Ads - Offer Wall - Banners Choosing a monetization
More informationMaximize YOUR REVENUE
Maximize YOUR REVENUE DIRECT WEB SALES ACCORHOTELS APP MARKETING MAGIC THE LOYALTY ADVANTAGE WORLDWIDE SALES POWER CLEVER CUSTOMERS CONTACT CENTERS REVENUE MANAGEMENT DIRECT WEB SALES BOOST YOUR DIRECT
More informationSubscription Apps on Google Play: User Insights to Help Developers Win. May 2017
Subscription Apps on Google Play: User Insights to Help Developers Win May 2017 1 Revenue from subscriptions on Google Play has increased 10x in 3 years. So how can you build apps that users want to subscribe
More informationADVANCED LEAD NURTURING
Definitive Guide to Lead Nurturing Lead Advanced Lead Nurturing In Part One, we defined lead nurturing the process of building relationships with qualified prospects regardless of their timing to buy,
More informationSAP Hybris Solution Brief for Wholesale Distribution
SAP Hybris Solution Brief for Wholesale Distribution Today s competitive markets demand that Wholesale Distributors evolve faster, become more efficient, and provide memorable customer experiences. For
More informationMOBILIZE THE DATA PLAN THE ALCATEL-LUCENT SMART PLAN SOLUTION
MOBILIZE THE DATA PLAN THE ALCATEL-LUCENT SMART PLAN SOLUTION STRATEGIC WHITE PAPER Around the world, mobile and fixed-mobile operators are evolving their approach to mobile and broadband tariffs. These
More informationCALCULATING THE ROI OF LEAD NURTURING
Definitive Guide to Lead Nurturing Lead Calculating the ROI of Lead Nurturing In Part One of the Definitive Guide to Lead Nurturing, we learned the value of lead nurturing done well, and in Parts Two and
More informationCustomer Service to Customer Experience
Customer Service to Customer Experience Managing the Moments of Truth!! Michael Karlsrud, CEO The Karlsrud Companies Polite Responsive Efficient Knowledgable Easy To be very clear- Customer Service is
More informationThe Complete Guide to Getting Real ROI From Social
The Complete Guide to Getting Real ROI From Social A WHITE PAPER BY GIGYA This guide focuses on the different technologies and tools that businesses can leverage to generate valuable ROI from their marketing
More informationMSP Marketing Engine. Ready-to-Go Programs
Ready-to-Go grams Introduction MSP owners understand the increasing importance of digital marketing to help with business growth. What is less clear however, is where to start. Between social media, email
More information10 THINGS B2B COMPANIES
10 THINGS B2B COMPANIES Should Be Doing on LinkedIn Copyright 2016 Act-On Software www.act-on.com Using LinkedIn to Generate Leads LinkedIn isn t just a social network for job seekers and recruiters anymore.
More informationA NEW REALITY FOR RETAIL
VYNAMIC RETAIL SOFTWARE SUITE A NEW REALITY FOR RETAIL Open, Flexible Software Solutions to Drive Connected Commerce PAGE 2 VYNAMIC RETAIL SOFTWARE SUITE THE FUTURE OF RETAIL IS CONNECTED COMMERCE The
More informationStorageCraft Partner Network Program Guide
PARTNER NETWORK StorageCraft Partner Network Program Guide PARTNER NETWORK Become a StorageCraft Partner Today PARTNER NETWORK Introduction to the StorageCraft Partner Network Change the game with the
More informationAchieving customer intimacy with IBM SPSS products
Achieving customer intimacy with IBM SPSS products Transformative technologies for the new era of customer interactions Highlights: Customer intimacy is an innovative strategy for helping organizations
More informationAffiliates: The Newest Ally in The Quest for Omnichannel Presence
Affiliates: The Newest Ally in The Quest for Omnichannel Presence Michael Jones Head of ebay Enterprise Affiliate Network Agenda About ebay Enterprise Affiliate Network Busting Affiliate Misconceptions
More informationBetter Together: Combining Your CRM Software with Marketing Automation
Better Together: Combining Your CRM Software with Marketing Automation Marketing software and CRM systems are complementary tools that only reach their full potential when paired together. Not only can
More informationMerchant payments: Loyalty playbook
Photo Credit: Ullas Kalappura, 2016 CGAP Photo Contest Merchant payments: Loyalty playbook Ideas for incentivizing merchants, employees and customers to use mobile payments in the retail space Introduction
More informationCustomer-Centric Journey Planning Why it Matters
Customer-Centric Journey Planning Why it Matters Denice Hasty, SVP Marke+ng and Product Management Comcast Cable CMO Transforma+onal Assembly Dallas, TX 11/10/14 Why Journey Mapping? Requires Customer
More informationThe Ultimate Loyalty Engine for Businesses
The Ultimate Loyalty Engine for Businesses Loyax is a white-label loyalty platform designed to fit the needs of any business. It blends web, mobile, social and in-store interactions to create a unique
More informationWhitepaper: With Competitive Pricing Analytics, CSPs Can Reduce Service Plan Revenue Leakage by 40%
Customer Value Engineers Whitepaper: With Competitive Pricing Analytics, CSPs Can Reduce Service Plan Revenue Leakage by 4% Executive summary An estimated 13% of Service Plan revenue (revenue attributed
More informationThe Connected Stadium: 20 Ways to Increase Revenues with Web and Mobile Technologies
The Connected Stadium: 20 Ways to Increase Revenues with Web and Mobile Technologies Introduction Web and mobile technologies are changing the way people live. How people communicate, work, and spend their
More informationA DIGITAL MARKETING DEPOT WHITEPAPER. How to Grow Customer Lifetime Value with People-Based Search Marketing
A DIGITAL MARKETING DEPOT WHITEPAPER How to Grow Customer Lifetime Value with People-Based Search Marketing Table of Contents INTRODUCTION... 2 WHAT IS PEOPLE-BASED MARKETING?... 3 SEARCH CAMPAIGNS HAMPERED
More informationCONTENT INSURANCE CORE WITHIN CRM LEVERAGE
CONTENT INSURANCE CORE WITHIN CRM 1.1. 1.2. 1.3. 1.4. 1.5. 1.6. PROVEN INSURANCE DATA MODEL...6 GENERIC INTEGRATION INTERFACE...6 COMMUNICATION CHANNEL CENTRALIZATION...7 LOCALIZATION...7 MOBILE CRM INSURANCE2...8
More informationMarketing Automation and CRM Integration. How and Why Marketing Automation and CRM Integration is Necessary for Success
Marketing Automation and CRM Integration How and Why Marketing Automation and CRM Integration is Necessary for Success The single most important criteria for sales and marketing success is the alignment
More informationUnderstanding Network Visibility
z Understanding Network Visibility Whitepaper 1 Copyright Computaris 2015. All rights reserved Contents 1. Introduction.. 3 2. What Is Network Visibility?... 4 2.1 Network performance: speed and capacity...
More informationTurning Employees into Brand Advocates. 4 Steps to an Effective Employee Engagement Program
Turning Employees into Brand Advocates 4 Steps to an Effective Employee Engagement Program Engaged employees are the lifeblood of every successful business. They speak positively about your company to
More informationTotal. Innovation Networking Professional Development
2016 2017 February February 9 & 10, 10, 2017 2016 San San Francisco Francisco, CA Total User Customer Experience Experience Customer Experience Planning Customer Experience Planning Aligning CX, UX and
More informationThe Segment of One. Utilizing One-to-One Marketing to Enrich the Customer Experience. An NGDATA White Paper
Utilizing One-to-One Marketing to Enrich the Customer Experience An NGDATA White Paper Executive Summary One-to-one marketing is a customer relationship management strategy that centers on personalized
More informationThe Digital Utility. Point of View
Point of View Going digital to transform how utilities serve customers and empower employees is a huge challenge and opportunity. Today s utility providers are challenged to find new avenues for growth
More informationTrending with NextGen travelers. Understanding the NextGen consumer-traveler
Trending with NextGen travelers Understanding the NextGen consumer-traveler Why NextGen is important Amadeus research study: the NextGen traveler Understanding trendsetters and future heavy consumers of
More informationGrowing and retaining your customer base with customer analytics
Vivian Braun, WW Solutions Marketing Manager 2 July 2015 Growing and retaining your customer base with customer analytics Content 2 The way customers engage with organizations is changing Organizations
More informationA BUSINESS CASE FOR B2B MARKETING AUTOMATION
A BUSINESS CASE FOR B2B MARKETING AUTOMATION TURN MARKETING INTO A REVENUE DRIVER RATHER THAN A COST CENTER 1. Generate and Nurture Leads 2. Align Sales and Marketing 3. Measure Results and Optimize Investments
More informationAccenture Insurance. Creating Value in the Independent Agency Channel
Accenture Insurance Creating Value in the Independent Agency Channel Reports of my death are greatly exaggerated. Akin to Mark Twain s infamous quote, rumors of the agency distribution channel in personal
More informationCMO Challenges Today: How Are They Reacting?
DIGITAL MARKETING Building deeper consumer relationships through experience contextualization and personalization, analytics for insights-driven action, and digital program execution for superior ROI.
More informationPEER TO PEER FUNDRAISING. Retention: It s all about the BASE
PEER TO PEER FUNDRAISING Retention: It s all about the BASE 2 3 Churn: the number of participants who do not return to an event from year to year Source: www.sickkidsfoundation.com Great Camp Adventure
More informationBridging the Gap Between Commerce & Marketing
Bridging the Gap Between Commerce & Marketing Boost Sales, Engage Customers and Transform the Customer Experience Commerce & Marketing have always had a relationship of co-existence. Both work towards
More information8 ELITE SOCIAL AD PLAYS TO STAND OUT AND GET NOTICED DURING MARCH MADNESS
8 ELITE SOCIAL AD PLAYS TO STAND OUT AND GET NOTICED DURING MARCH MADNESS Introduction NCAA March Madness men s basketball fans devoured 17.8 million hours of live video by the time the tournament ended
More informationCustomer Value Analytics for Banking & Capital Markets
Customer Value Analytics for Banking & Capital Markets Powered by SMART Analytics built on IBM Understand your customers, markets, business opportunities, and risks As money is the heart of a financial
More informationHow to Grow SaaS Revenue, Profits and Market Share with Use-Appropriate Software Licensing and Pricing A SaaS Business Models White Paper
WHITE PAPER How to Grow SaaS Revenue, Profits and Market Share with Use-Appropriate Software Licensing and Pricing A SaaS Business Models White Paper How to Grow SaaS Revenue, Profits and Market Share
More informationINTERACTIVE TABLE OF CONTENTS
INTERACTIVE TABLE OF CONTENTS Standout Subject Lines Get Open, Get Read, Get Results... 3 Grow Your Business with Email & Social Media Simple marketing strategy for small business & nonprofits... 3 Find
More informationIMPORTANCE OF CRM SOFTWARE
IMPORTANCE OF CRM SOFTWARE 18 Reasons Why An Organization Needs CRM BY TECHONESTOP Believe me: If you are a business owner, this article - Importance of CRM Software will definitely help you to grow your
More informationBig Data Monetisation : Selected Success Stories
Big Data Monetisation : Selected Success Stories Dr. David Millán - Director Big Data for Comms & Media, EMEA Data Capital Event, Madrid, November 24 th Copyright 2014 Oracle and/or its affiliates. All
More informationUnified Charging and Billing Solution Unified next generation of charging systems in mobile networks
Unified Charging and Solution Unified next generation of charging systems in mobile networks Daniel Donhefner Nokia Siemens Networks Business Support Systems Research and Development 1 Motivation and Overview
More informationWORLD CLASS B2C MARKETING FOR DEMANDWARE EMARSYS FOR DEMANDWARE
WORLD CLASS B2C MARKETING FOR DEMANDWARE EMARSYS FOR DEMANDWARE THE EMARSYS FOR DEMANDWARE CARTRIDGE Seamlessly synchronize your customer database with engagement and product catalog data for powerful
More information