BROCHURE. Media Solutions

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1 BROCHURE

2 When it Comes to Your Digital Content, Experience is Everything. On-demand video programming. Online gaming. Music downloads. Rich media advertising or E-books. The media industry stands at the forefront of all others in taking advantage of new applications and technologies to reduce costs, better connect with customers and gain competitive advantage. Why? Because the online world is, in itself, an evolved form of media. Today, digital content has been integrated into the lives of every consumer and the daily operation of every business. This is precisely why every media industry player has been forced to integrate the Web into its business strategy: Not just to stay ahead of competitors, but to stay relevant, period. But incorporating the Web into your overall strategy is just the beginning. To keep consumers engaged, you need to ensure an exceptional quality of experience. This requires staying ahead of the technology curve; leveraging the newest applications to create new and rewarding experiences; and using the latest cloud technologies to ensure infrastructure is there when you need it. CenturyLink Business knows the media industry and we understand the value placed on creating experiences that keep digital content consumers coming back for more. We have designed every component of our Consumer Brand Solutions portfolio to help connect your content no matter what form it takes to your online audience. CenturyLink understands the connection between media content and user experience. Consumer Brand Solutions offers everything from infrastructure as a service including enterprise grade cloud offerings, application management, development and integration to design and usability. The products and services that make up Consumer Brand Solutions as well as the disciplines our support teams provide equate to a more predictive mode of operations for your business. This in turn contains costs and mitigates risk. Most importantly, our enhanced monitoring and reporting plays a key role in delivering exceptional user experiences to your audience. Today, some of the largest media outlets in the world rely on CenturyLink to deliver solutions that help them close the gap between their content and their audience. We ensure video storage and streaming; host hundreds of media publications; and deliver music to the ears of your listeners. It goes well beyond IT infrastructure to delivering the expertise where you need it to maximize the quality of your customers online media experiences. 2

3 Quality of Experience When it comes to digital content, media outlets live or die by their customers online experience. After all, if a video download takes too long to load, a better experience is just a mouse click away on a competitor s site. The End-User Experience Monitoring (EUEM) and Application Performance Monitoring (APM) services provide your business with unprecedented insight into the performance of the applications that support your media assets. We can provide a robust view of your entire Web ecosystem from the transactions occurring within your servers right up to your end-users desktops. And because we ve wrapped our monitoring tools into an intuitive management fabric, you can effortlessly access and control this information. For additional protection, if performance dips below acceptable thresholds, our Web Solutions Center team is alerted and proactively troubleshoots problems. And we offer performance-level service level agreements (SLAs) based upon your end-users quality of experience to give you peace of mind that your brand is truly in safe hands. Deliver more digital content... deliver a rewarding online experience

4 Just-In-Time Infrastructure Media outlets that fail to prepare for traffic spikes associated with large media events or publications on their Web properties are taking significant risks. Online media consumers are a fickle bunch and don t have patience to suffer through mediocre site performance. Even expected seasonal shifts in demand can overstress your site. Although overbuilding will certainly ensure infrastructure is always available, the cost of adding reserve capacity is steep. And because much of that capacity goes unused much of the time, it s an inefficient way to ensure a positive user experience. CenturyLink Cloud Database services provide an elegant and cost-effective solution by eliminating the need to overbuild physical servers. By leveraging our cutting-edge virtualization technologies, you can dramatically reduce your server footprint and cost of your Web environment. Most importantly, you can ensure that capacity is always available to accommodate your dynamic site loads. To help you reap the most benefits from our Cloud Database services, our Cloud Acceleration Consulting Services can help your business migrate from a traditional server to a cloud environment, and ensure that your applications and digital content are optimized for cloud performance. Lifecycle Management Online media management is complex. Whether it s updating published articles or video content, your websites and the digital content within them are typically delivered through highly matrixed teams of internal marketing and IT staffs, and frequently thirdparty agencies as well. This organizational complexity increases the probability of missteps or miscommunications that can impact your ability to launch timely content. Worse, it can result in broken code that will destroy the user experience of your audience. CenturyLink ensures that your content launches smoothly by streamlining the complex workflow involved in bringing either products or digital media to market. Our Web Lifecycle services include Site Launch, Release and Change and Capacity Management. We put the proper controls in place to provide your business with a smooth and predictable operating model that significantly increases your speed to market. Lifecycle Management also enables rapid corrective roll back should you need to quickly pull content offline. 4

5 Marketing Effectiveness Marketing executives and brand managers have always been frustrated by the difficulty of understanding the effectiveness of how their online content connects with consumers. The capability to track site traffic so that you know what your customers are doing when they visit your site is critical when it comes to fine tuning your Web properties to deliver an exceptional experience. Knowing which pages within your sites are experiencing the most traffic, how much of that traffic converts to actual sales, and where drop offs are occurring are just a few of the metrics that CenturyLink Web Analytics provide. What s more, by knowing who is visiting certain pages within your site, you can attract advertisers that correspond with the specific demographic that is accessing your media content. By allowing your business to easily capture, track, and report on this data, CenturyLink helps you optimize your site and maximize its potential for driving revenue. Social Media Web 2.0 and social media have rapidly become the centerpiece for how media is shared or promoted. People want to share their media experiences, and digital media lets them do so. To enable this, however, media companies will have to provide social tools and experiences. They ll also have to accept that consumers will generate their own. In many cases, the unofficial social community that develops around media content will be much larger than the official experience that the media company initiates. We can provide the architecture for building forums, blogs or wikis, all of which are easily administered through the SavvisStation customer portal. And we can drive page views by helping you market your content through a broadreaching social network. Brand Protection Security is a challenge for even the most technically sophisticated enterprises. A security breach on your website could result in negative publicity in newspapers, blogs and online forums that could significantly damage your reputation and brand image. Attracting and retaining a security staff with up-to-date skills, identifying where your organization s systems and processes are the most vulnerable and complying with the ever-increasing burden of industry standards are just some of the security challenges facing businesses today. When it comes to security, CenturyLink has it all. Our extensive menu of security services means you can design a customized and comprehensive solution that suits your particular needs, regardless of when or how it is implemented. Most importantly, we will serve as your trusted advisor, working with you to create and implement a security strategy that helps you achieve your long-term business goals, whatever those happen to be.

6 Brand Reusability No one wants to reinvent the proverbial wheel. Yet one of the biggest problems that organizations with multiple brands and business units face is how to cost-effectively reuse information assets. Whether those assets are in the form of infrastructure components, applications or digital content, most organizations don t leverage them appropriately. CenturyLink helps large enterprises with multiple business units significantly lower their IT spending by identifying and utilizing existing IT services across their organizations. In the end, you ll write fewer checks for new hardware and application licenses and your business operations will run more smoothly and cost effectively. Consulting Expertise Let s face it: unless you re in the IT services business, you d rather focus your staff on core business issues rather than on chasing new technologies that might support your strategic initiatives. Yet you must still somehow monitor how emerging technologies might help you improve your ability to connect your digital content with your end users, enhance the performance of your applications and websites or improve the efficiency of your infrastructure. It s a delicate balancing act. Focus too heavily on technology and your own initiatives will suffer. Neglecting technology could leave your business playing catch up with your competitors. CenturyLink can help you achieve the right balance. Among other strengths, we offer you: Application Knowledge. Our teams can help you identify and implement the best applications to support your specific business goals. Cloud Acceleration Have you considered deploying cloud services but lacked the time or resources to plan and execute a migration? We can help you make sense of what is currently available and assist you in choosing the right platform for your business. After all, not all clouds are created equal. And when you select a cloud platform, we can design, migrate and implement your infrastructure so the transition is seamless for your business. Web Optimization Our teams will provide a thorough assessment of your test, staging and production environments and identify gaps that are slowing your business down. We ll identify the problem areas and fix them by helping you leverage new technologies and fine tune your existing applications to optimal performance. Web Lifecycle Services No one understands the challenges faced by the media industry better than CenturyLink. Whether you re a game publisher, rich media ad agency, or online print publishing house, the sites that connect your content with the marketplace are managed and delivered by multiple marketing and IT teams within your business and most likely third-party agencies to help drive development of digital content. Multiply that by the number of new releases and updates to existing media assets that your business is running simultaneously, and the processes and procedures become exponentially more complex. Our teams will untangle these complexities while quickly establishing processes that span multiple organizations, ensure smooth communications and provide you with the tools and resources you need to launch and manage your campaigns more efficiently. 6

7 Why Consumer Brand Solutions? Quality of Experience Measure application performance from 80,000 locations around the world Provide visibility into page load times from a customer s viewpoint Identify and correct application issues before they occur Just-in-Time Infrastructure Stop overbuilding capacity Cut costs Reduce server sprawl Access capacity when you need it Automatically provision operating system instances through the SavvisStation Customer Portal Lifecycle Management Simplify launch processes Expedite change management Improve communications between internal and third-party teams Marketing Effectiveness Understand what pages on your site are successful Fine tune your campaigns based on customer traffic and revenue conversion Segment visitors Gather data across several websites or analyze each one individually About CenturyLink Business CenturyLink, Inc. is the third largest telecommunications company in the United States. Headquartered in Monroe, LA, CenturyLink is an S&P 500 company and is included among the Fortune 500 list of America s largest corporations. CenturyLink Business delivers innovative private and public networking and managed services for global businesses on virtual, dedicated and colocation platforms. It is a global leader in data and voice networks, cloud infrastructure and hosted IT solutions for enterprise business customers. For more information visit Global Headquarters Monroe, LA (800) EMEA Headquarters United Kingdom +44 (0) Asia Pacific Headquarters Singapore Canada Headquarters Toronto, ON CenturyLink. All Rights Reserved. The CenturyLink mark, pathways logo and certain CenturyLink product names are the property of CenturyLink. All other marks are the property of their respective owners. Services not available everywhere. Business customers only. CenturyLink may change or cancel services or substitute similar services at its sole discretion without notice BR150559

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