PLATFORM BRAINSTORM & INVENTORY: CONTENT
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1 PLATFORM BRAINSTORM & INVENTORY: CONTENT LIST ALL CONTENT YOU OWN RIGHTS TO PUBLISH OR REPURPOSE. INCLUDE BOOKS, ESSAYS, POEMS, BLOG CONTENT, NEWSLETTERS, ARTICLES, REVIEWS, TWEETS, UPDATES, ANYTHING! WHAT CONTENT (OF MY OWN) DO I NOT OWN RIGHTS TO? DO I NEED TO MAKE PLANS TO GET MY RIGHTS BACK? HOW COULD EXISTING CONTENT BE REPURPOSED, REMIXED, OR DISTRIBUTED IN A DIFFERENT MEDIUM OR CHANNEL?
2 PLATFORM BRAINSTORM & INVENTORY: WEBSITE OR BLOG MY WEBSITE OR BLOG URL: CHECKLIST FOR CLARITY AND PURPOSE WHAT TYPE OF CONTENT IS ON YOUR SITE OR BLOG? q Personal thoughts / ramblings / unfiltered day-to-day stuff q An about page / bio page with photos of me q Progress reports on my writing q Informational pages about my publications, articles, creative work, etc. q Excerpts and/or downloads of my creative work q Newsy updates about events, readings, publications, etc. q Reviews of books, poems, or other creative writing q Q&As with other authors or people I find interesting q My response to things I read online (unrelated to my writing) q My response to things I read online (related to my writing) q Links to other content I like or recommend q Guest posts from other authors or people I trust/admire q Writing advice for other people (writing community stuff) q Information or advice for other people (not about writing) q Information about my business q Round-ups of the best content on a specific subject matter q Podcasts where I offer information/advice q Podcasts where I interview other people q Podcasts or audio editions of my books or creative work q YouTube-style videos where I offer information/advice q YouTube-style videos where I interview other people q Pictures of my pet / family / children / garden / etc q Profiles of people, organizations, or products I find interesting q Inspiring/instructive quotations or excerpts from my reading q A blogroll of my favorite sites or people online q A discussion board or place for real-time interaction Below: list other types of content unique to your situation or audience q Is it clear I am the author/owner of the blog or site? q Do I have a clear and readable header or banner? q Do I have a tagline or brand line? q On my About Page (or homepage), do I make it clear who my audience is? q Is my voice or perspective clear from the immediate content of my site/blog? q Can people understand what I m about within 5 seconds of visiting? q If blogging: State USP below. CHECKLIST FOR MAXIMIZING IMPACT q Do I have social media fully integrated into my site? If so, have I mentioned all networks where I'm active? (Try ADD THIS as a plug-in for Wordpress sites.) q Do I have an newsletter sign-up? (Try MailChimp for free.) q Do I have analytics installed? (Try Google Analytics for free.) q Do I allow people to subscribe to my site/ blog via RSS or ? (Try FeedBurner for free.) q Do I allow people to comment? (Try using Disqus for a comment system.) q Can visitors easily figure out how to contact me via ? q Have I provided links to purchase for any books/materials I have available? q Have I included links to great reviews, praise, testimonials, and media mentions? Are some of my best recommendations on the homepage of my site?
3 PLATFORM BRAINSTORM & INVENTORY: SOCIAL MEDIA GIVE NUMBER OF FANS/FRIENDS/FOLLOWERS, LENGTH OF INVOLVE- MENT (SINCE WHAT YEAR?), AND GROWTH PER MONTH, IF APPLICABLE FACEBOOK PERSONAL PROFILE FACEBOOK FAN PAGE TWITTER LINKEDIN CHECKLIST FOR CLARITY AND PURPOSE q If you have a Facebook fan page, do you have a daily or weekly posting strategy? q If you have a Twitter account, what is your voice, perspective, or focus? q If you participate on message boards or community sites, are the members other writers or potential readers? WHERE DO YOUR READERS HANG OUT ONLINE? IF YOU DON T KNOW, GUESS. GOODREADS GOOGLE PLUS YOUTUBE SCRIBD TUMBLR OTHER COMMUNITY SITES [LIST INDIVIDUALLY] SOCIAL MEDIA MANAGEMENT TOOLS FOR EFFICIENCY & JUDGING IMPACT q HootSuite (for Twitter) q Klout (for all social media) q TwitterCounter (for Twitter) q Facebook Insights Page (for fan pages) q Google Analytics (check referrals) q FriendFeed (can create a stream of all your online activity) q Disqus (a system that helps connect all of your comments online to your identity)
4 PLATFORM BRAINSTORM & INVENTORY: RELATIONSHIPS LIST NAMES OF PEOPLE IN YOUR PERSONAL OR PROFESSIONAL LIFE WHO YOU D FEEL COMFORTABLE CONTACTING VIA OR PHONE LIST ALL ORGS, INSTITUTIONS, SCHOOLS, BUSINESSES, AND MEDIA OUTLETS THAT YOU HAVE A RELATIONSHIP WITH LIST THE MOST INFLUENTIAL PEOPLE YOU KNOW WITH WHOM YOU HAVE A CLOSE RELATIONSHIP
5 PLATFORM BRAINSTORM & INVENTORY: ANALYTICS & REACH FIND OUT THE FOLLOWING IF YOU HAVE A BLOG OR SITE ADD TOGETHER: MONTHLY VISITORS # SITE AND BLOG VISTORS TRAFFIC GROWTH TREND BY MONTH OR YEAR # VISITS TO YOUR GUEST CONTENT NEW VISITORS VS. REPEAT VISITORS # FACEBOOK FRIENDS AND FANS KEYWORDS THAT BRING PEOPLE TO YOUR SITE # TWITTER FOLLOWERS TOP 5-10 REFERRALS TO YOUR SITE # LINKEDIN CONTACTS # OTHER SOCIAL MEDIA CHANNELS # NEWSLETTER SUBSCRIBERS # SNAIL MAIL LIST TOP RANKED CONTENT # READERS IN PRINT CHANNELS ON AN ONGOING BASIS (COLUMNS, ARTICLES) # LISTENERS/VIEWERS OF AUDIO OR VIDEO CONTENT THAT YOU DISTRIBUTE # PEOPLE WHO HEAR YOU SPEAK IN AN AVERAGE YEAR (IF YOU TEACH/SPEAK) TOTAL
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