ADVANCED DIGITAL MARKETING MASTER (ADMM) COURSE

Transcription

1 ADVANCED DIGITAL MARKETING MASTER (ADMM) COURSE India s Premier Digital Marketing Training Institute Professional Trained

2 IADMS Is Different Yes, you can find other trainings and certifications that cover similar topics, but IADMS Certification is unique because it s built and taught by real marketers who actually sell their own products and services online. We re the-trenches doers who despise untested theory and believe that the best way to learn something is to roll up your sleeves and get your hands a little dirty. If that sounds appealing, then welcome! You ve found your home.

3 ADMM COURSE CAREER SCOPE The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities. According to this research, the digital economy is growing 10 times faster than the traditional economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren t. Digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond. With both businesses and consumers increasingly shifting their focus to the digital medium, there will be 1.5 lakhs jobs available by Digital Marketing is so much more than E-Commerce and the only way for someone who is interested to learn about it, is through self-effort and through some professional institutes like Institute of Advanced Digital Marketing Studies (IADMS). If you are a Business Owner, a Sales & Marketing professional or a Student who is serious about leveraging Digital Marketing for personal or organizational growth then ADMM course is for you. This course will help you build mastery in various disciplines of Digital Marketing - SEO, SEM, Social Media, Marketing,Inbound Marketing & Web Analytics.

4 SALIENT FEATURES Learn from industry experts Comprehensive practical training Project & Weekly Assignments Interactive doubt sessions Free backup classes Build your own website Free query support post-training 100% Placement Assistance

5 WHO SHOULD ATTEND?

6 GOOGLE CERTIFICATION PROFESSIONAL BECOME A CERTIFIED GOOGLE PROFESSIONAL JUST BY DOING THIS ONE PROGRAM. AT THE END OF THIS COURSE YOU WILL BE DIGITAL MARKETING EXPERT WITH GOOGLE CERTIFICATION 1) 6 ADWORDS CERTIFICATION - TO BECOME ADWORDS CERTIFIED, YOU LL NEED TO PASS THE ADWORDS FUNDAMENTAL EXAM AND ONE OF THE OTHER ADWORDS EXAMS. IADMS WILL PREPARE AND HELP YOU TO CLEAR ALL THESE EXAMS. VIDEO ADVERTISING SHOPPING ADVERTISING MOBILE ADVERTISING ADWORDS FUNDAMENTAL SEARCH ADVERTISING DISPLAY ADVERTISING 2) GOOGLE ANALYTICS CERTIFICATION 3) INDUSTRY RECOGNIZED IADMS CERTIFICATE 4) FACEBOOK CERTIFICATE

7 DIGITAL MARKETING MODULES SPECIALISATION MODULES (CAN PICK ANY TOPICS FROM BELOW MODULES) Website Development using Wordpress Affiliate Marketing How To Sell Digital Marketing Services? Blogging for Beginners Display Advertisement Advanced Google Analytics Video Advertising Shopping Advertising

8 COURSE SCHEDULE WEEK DAY BATCH (MON,TUE, THU,FRI) CLASS ROOM TRAINING TIME: 10:30 AM PM TIME: 2:30 PM PM TIME: 6.30 PM - 08:30 PM WEEK END BATCH (SAT, SUN) CLASS ROOM TRAINING TIME: 10:30 AM PM TIME: PM PM TIME: PM - 08:30 PM SUNDAY BATCH CLASS ROOM TRAINING TIME: 10:30 AM PM TIME: PM PM (SUN) TIME: PM - 08:30 PM Please refer to for course dates and availability of seats COURSE FEE & REGISTRATION FEE: Rs.49,999 + (SERVICE TAX) Rs.34,999/- HOW TO REGISTER? CALL AT OR MAIL AT INFO@IADMS.IN PAYMENT MODES: CASH, BANK TRANSFER OR CHEQUE

9 TRAINING CURRICULUM 1. DIGITAL MARKETING OVERVIEW What is marketing? What is Digital Marketing? Understanding Marketing Process Why Digital Marketing Wins Over traditional Marketing? Understanding Digital Marketing Process Increasing Visibility What is visibility? Types of visibility Examples of visibility Visitors Engagement What is engagement? Why it is important? Bringing Targeted Traffic Inbound Outbound Converting Traffic into Leads Types of Conversion Understanding Conversion Process Retention Why it is Important? Types of Retention Performance Evaluation Why it is Important? Tools Needed 2.WEBSITE PLANNING & CREATION INTRODUCTION WORDPRESS THEMES 3 essential elements to build a website Modern Web Design trends What is a content management system Choosing a reliable WordPress theme WordPress.com vs. WordPress.org Installing a theme DOMAIN & HOSTING SETTINGS Recommended domain name registrars General How to buy a domain name Writing Recommended web hosting providers Reading How to point/link domain name to website Discussion NAVIGATING cpanel Permalinks How to set up work s PLUGINS Syncing s with your provider How to install plugins Assessing File Manager Setting up TinyMCE Advanced plugin WORDPRESS INSTALLATION LANDING PAGE CREATION 3-step WordPress installation Enabling full width page Logging into WordPress Creating a landing page with DIVI Builder Assessing File Manager How to craft magnetic landing pages

10 TRAINING CURRICULUM WEBSITE PLANNING CONTINUES... ADDING SITE CONTENT Planning your website architecture Creating webpages Creating webpages Setting up your main navigation menu Many More... CONTACT FORM CREATION Creating a contact form Embedding a contact form CUSTOMISING SITE APPEARANCE How to upload a logo Customizing the sidebar Customizing the footer Customizing your website with code MAKING YOUR SITE SEO-FRIENDLY INTEGRATING E-COMMERCE 3. MARKETING INRODUCTION TO MARKETING WORKING WITH SERVICE PROVIDER AS CONVERSATION Evolution of CREATING THE Why Use an ESP? Lesson 1 - Creating the , Part 1: Name Choosing an ESP and Subject Lines Typical ESP Features Lesson 1 - Creating the , Part 2: Testing, Improving Deliverability Creative, & Design Headers LANDING PAGE Server Relay Introduction Inbox Preview Landing Page Optimization Checklist ADVANCED MARKETING AUTOMATION ecommerce Example Lead Capture & Nurture Bad Example Defining Customer Value Evaluating Your Landing Page An Automation Pathway, Part 1: THE MAILING LIST Determine Goals & Stra Introduction An Automation Pathway, Part 2: Successful Lists Determine Your Plan Your Own Website METRICS & MEASUREMENT Sponsorships & Partnerships Introduction Follow-Up Call to Action Case Study Rent or Buy a List Measure the Process SPAM & BLACKLISTS Delivery Rate Spam & Legal Issues Subscriber Retention Rate Avoiding Blacklists & Spam Filters ect...

11 TRAINING CURRICULUM 4. LEAD GENERATION FOR BUSINESS Understanding lead generation for business Why lead generation is important? Understanding landing pages Understanding thank-you page Best practices to create a landing page Practical exercise-creating a landing page Types of landing pages Reviewing landing pages created by trainees What is A/B testing? How to do A/B testing Selecting landing pages after A/B testing Converting leads into sales Creating lead nurturing strategy Understanding lead funnel Steps in leads nurturing 5. PPC ADVERTISING GOOGLE ADWORDS INTRODUCTION TO PPC ADVERTISING Psychology of Search The Search Opportunity The Buying Cycle Quick Note on User Interfaces The Search Opportunity The Buying Cycle INTRODUCTION TO KEYWORD & MATCH TYPE Part 1: Keyword Basics & Keyword Organization Part 2: The Long Tail & Keyword Discovery Understanding Match Types Managing Search Queries & Negative Keywords How to Add Keywords WRITING EFFECTIVE AD COPY AND INTRODUCTION TO LANDING PAGES Part 1: Connecting Search Queries to Websites Part 2:Trademarks and Dynamic Ad Extensions Landing Pages Where to Send Your PPC Traffic Ad Copy Testing CAMPAIGN SETTINGS Account Settings And UI Walkthrough Part 1 Location And Language Targeting Part 2 Types, Budget, & Reach CONVERSION TRACKING, BIDDING, AND REPORTING Setting And Measuring Goals ROAS, Conversion, & Setting Initial Bids Part 1 Bidding Options Part 2 Setting Bids How To Extract Valuable Data ACCOUNT ORGANIZATION Ad Group Organization Campaign Organization Working With Multiple Accounts QUALITY SCORE Introduction To Quality Score Working With Quality Score Part 1 Working With Quality Score Part 2 Pivot Tables And Quality Score

12 TRAINING CURRICULUM PPC CONTINUES... CREATING YOUR ACCOUNT STRATEGY AND LAUNCHING AND MONITORING ACCOUNTS Creating,Launching,And Managing A PPC Account, Part 1 Creating,Launching,And Managing A PPC Account, Part 2 Strategy Documentation & Implementation TESTING AND ADVANCED LANDING PAGE STRATEGY Landing Page Testing Advanced Testing Techniques Building The Perfect Landing Page TOOLS AND OTHER NETWORKS Save Time with AdWords Editor and Excel 6. ADVANCED GOOGLE ANALYTICS INTRODUCING GOOGLE ANALYTICS Introduction To Web Analytics Opportunity, Options, Benefits How Google Analytics works Google Analytics setup How to set up views with filters THE GOOGLE ANALYTICS LAYOUT Navigating Google Analytics Understanding overview reports Understanding full reports How to share reports SEGMENTATION Introduction & Segment Types Techniques, Nuances, & Amazing Features Twelve Incredible Advanced Segments REPORTS AND METRICS Audience reports Acquisition reports Behavior reports Business Impact Analysis-Computing Economic Value ADVANCED MARKETING TOOLS Introduction to remarketing Better targeting with Dynamic Remarketing DATA COLLECTION AND PROCESSING Google Analytics data collection Categorizing into users and sessions Applying configuration settings Storing data and generating reports Creating a measurement plan SETTING UP DATA COLLECTION AND CONFIGURATION Google Analytics Advanced Table Filtering Google Analytics Intelligence Google Analytics Mobile Application Tracking Google Analytics Multiple Goals And Goal Types Google Analytics Tracking Unique Visitors Google Analytics Custom Data Alerts UTM Tracking Parameters, Part 1 Tracking Parameter Concepts UTM Tracking Parameters,Part 2 Tracking Parameter Examples Universal Analytics Enhanced Ecommerce

13 TRAINING CURRICULUM GOOGLE ANALYTICS CONTINUES... INTRODUCTION TO ECOMMERCE ANALYSIS Course overview Using the measurement plan Reporting vs. analysis Analysis preparation UNDERSTANDING CUSTOMERS Traffic source analysis Multi-channel analysis Customer profile analysis Summary and takeaways UNDERSTANDING SHOPPING BEHAVIOR Enhanced Ecommerce overview On-site merchandising analysis Shopping behavior analysis Checkout analysis Summary and takeaways GOOGLE TAG MANAGER FUNDAMENTALS Course Introduction Start with a measurement plan Develop a tag implementation strategy Tag Manager overview SETTING UP GOOGLE TAG MANAGER Install the Google Analytics tag Set up a GA Property variable Set up cross-domain tracking Understand the Data Layer COLLECTING DATA USING THE DATA LAYER, VARIABLES, AND EVENTS Pass static values into Custom Dimensions Pass dynamic values into Custom Metrics Track events with variables 7. SOCIAL MEDIA MARKETING WHAT IS SOCIAL MEDIA? UNDERSTANDING THE EXISTING SOCIAL MEDIA PARADIGMS & PSYCHOLOGY HOW SOCIAL MEDIA MARKETING IS DIFFERENT THAN OTHERS FACEBOOK MARKETING Understanding Facebook marketing Practical session 1 Creating Facebook page Uploading contacts for invitation Exercise on fan page wall posting Increasing fans on fan page How to do marketing on fan page (with examples) Fan engagement Targeting in ad campaign Payment module- CPC vs CPM vs CPA Setting up conversion tracking Using power editor tool for adv. Advanced Facebook advertising using tools like Qwaya Important apps to do fan page marketing Facebook advertising Types of Facebook advertising Best practices for Facebook advertising Understanding Facebook best practices Understanding edgerank and art of engagement Practical Session 2 Creating Facebook advertising campaign

14 TRAINING CURRICULUM SOCIAL MEDIA MARKETING CONTINUES... TWITTER MARKETING Understanding Twitter Tools to listen & measure Influence on Twitter How to do marketing on Twitter Advertising on Twitter Creating campaigns Types of ads Tools for twitter marketing Twitter Advertising Twitter Cards PINTEREST MARKETING INSTAGRAM MARKETING VIDEO MARKETING Understanding Video Campaign Creating 1st Video Campaign Importance of video marketing Benefits of video marketing Uploading videos on video marketing websites Using youtube for business Developing youtube video marketing Strategy Bringing visitors from youtube videos to your website Creating Video ADgroups Targeting Options Understanding Bid Strategy 8. ECOMMERCE MARKETING THE ECOMMERCE ECOSYSTEM AUTOMATION SEQUENCES What to Expect From This Course What Are Automation Sequences? The State of Ecommerce The Pre-Purchase Sequence Mobile Commerce: We ve Gone Touch The Cart Abandonment Sequence Understanding the Ecommerce Ecosystem The Post Purchase Sequence Technology Stack: Ecommerce Platform (Part 1) Switching Ecommerce Platforms The Post Purchase Sequence Technology Stack: Service Providers (Part 2) Technology Stack: Help Desk Refining Your Customer Service Technology Stack: Live Chat, Video and Other Adding Package Inserts Analytics & Tracking Your Mission, Story & Purpose

15 TRAINING CURRICULUM ECOMMERCE MARKETING CONTINUES... THE ECOMMERCE ECOSYSTEM What to Expect From This Course The State of Ecommerce Mobile Commerce: We ve Gone Touch Understanding the Ecommerce Ecosystem Technology Stack: Ecommerce Platform Switching Ecommerce Platforms Technology Stack: Service Providers Technology Stack: Help Desk Technology Stack: Live Chat, Video and Other Analytics & Tracking Your Mission, Story & Purpose 9. SEARCH ENGINE OPTIMIZATION INTRODUCTION TO SEO DESIGN AND ARCHITECTURE Four Dimensions Of SEO Introduction To Site Architecture & Taxonomy A Brief History Of SEO Information Architecture For SEO, Part 1 KEYWORD RESEARCH AND COMPETITIVE Information Architecture For SEO, Part 2 ANALYSIS SITE OPTIMIZATION AND BEST PRACTICES Part 1 Core Keyword Concepts Domain Optimization Part 2 Keyword Value & Strategy Breadcrumbs, Canonicalization,& Sitemaps Part 3 Research Demonstration Duplicate Content KOB Analysis Concepts Robots.Txt & 301 Redirects KOB Demonstration Site Speed & Other Best Practices Keyword Research Tools Sitemaps Reviewing Good And Bad Sitemaps Analytics & Tracking Your Mission, Story & Purpose LINK-BUILDING ON-PAGE BEST PRACTICES Why Links Are So Important Part 1 20 Signals Of An Optimized Page The Linkbuilding Process Part 2 URL Best Practices Equity Education Part 3 Title Tags & META Descriptions Prospecting For Links Part 4 Images,Copy,& Other On-Page Competitor Backlinks

16 TRAINING CURRICULUM SEARCH ENGINE OPTIMIZATION CONTINUES... Relationship Building & Tools Approach Assessment Link Health Using Google s Disavow Tool Link Health Penalties, Filters, And Bannings Understanding The Link Matrix SEO FOR LOCAL SEARCH Introduction To Local Search Understanding Local Search Ranking Factors Optimizing Your Local Presence CONDUCTING SEO SITE AUDITS Introduction To Site Audits Content And Crawl Issues Sitemap, Robots.Txt, And Canonicalization Issues Information Architecture, Internal Link, And Inbound Link Issues Image, Title, Meta Description, And Site Speed Issues Establishing An Audit Framework CRITICAL ALGORITHM UPDATES Content Creation And SEO Strategy Post-Panda How The Panda Update Changed SEO Understanding The Penguin Update, Part 1: Overview Part 2: 6 Link Health Checks Understanding Google s Hummingbird Update SEO TRACKING Tracking SEO Performance Search Engine Optimization Analytics Analytics For SEO Marketers Part 1 Activity On Websites Part 2 Activity On Search Engines SEO CAREER PATH Part 1 Growth And Opportunity Part 2 Choosing Your Path Part 3 Getting The Job Launching And Managing Your SEO Consultancy 12-SUPPLEMENTAL SEO TOOLS Introduction To SEO Tools A Guide To Moz Tools A Guide To SEMrush Tools A Guide To Majestic Tools

17 TRAINING CURRICULUM 10. MOBILE MARKETING Creating mobile website through wordpress Using tools to create mobile websites Using tools to create mobile app Advertising on mobile (App & Web) Targeting ads on Apps Mobile marketing mix Creating mobile application Targeting ads via location Targeting ads on search engine Content Marketing on mobile Mobile strategy-segmentations option targeting and differentiation Uploading mobile app in Android and ios SMS marketing 11. CONTENT MARKETING Introduction to content marketing How to Plan and Build Your Content Marketing Strategy Content Strategy: Voice, Tone, and Style Why Content Marketers Need to Tell Stories Create Content That People and Marketers Love Keyword research for content ideas How to market your content? 7 step content strategy building process Case study on content marketing Introduction to Authority Blog Planning & Developing Authority Blog Making Money by blogging The 5 Stages of Customer Relationship Content Architecture Part 1 Content Architecture Part 2 Content Curation 8 ways to connect with online influencers online influencers Measuring Content Marketing Value

18 TRAINING CURRICULUM 12. ONLINE REPUTATION MANAGEMENT Corporate reputation in the digital age How online has changed the media cycle Managing reputation online Protecting a Reputation: when it goes wrong, crisis response Towards best practice reputation management Building a stellar Google reputation while defusing negative search results Monitoring your brand, spying on your competitors, and capturing free market research Defending a reputation attack and cleaning up the mess 15 ways to create positive brand image online 13. AFFILIATE MARKETING What is affiliate marketing? 3 A s of affiliate marketing How people make millions of dollar in affiliate marketing? Affiliate marketing history Changes in affiliate marketing industry over the year Affiliate marketing scenario in India Getting your started as an affiliate How to be a super affiliate? Different ways to do affiliate marketing Affiliate marketing secrets How your trainer makes money in affiliate marketing? Live examples of how people are making money as an affiliate Getting you approved as an affiliate from India s top affiliate agencies Some of the top affiliate network in the world 14. MAKE MONEY AS FREELANCER

19 COURSE METHODOLOGY HANDS-ON PROJECT IN ORDER TO PRACTICE VARIOUS CONCEPTS & TOOLS,YOU WILL BE LEAD TRAINERS. GIVEN HANDS-ON WHICH PROJECTS WILL BE EVALUATED BY YOUR WEEKLY ASSIGNMENTS IYOU WILL ALSO GET WEEKLY AS- SIGNMENTS TO BUILD CONFIDENCE IN APPLYING THE LEARNING, TO PRODUCE REAL RESULTS. PRE-READING MATERIAL IN ORDER TO HELP YOU MAXIMIZE THE VALUE OF CLASSROOM SESSIONS, YOU WILL RECEIVE PRE-READING MATERIAL IN THE FORM OF VIDEO BASED SESSIONS, BLOGS, CASE STUDIES ETC. CLASSROOM SESSIONS BASED ON THE BATCH (WEEKEND/ WEEKDAY) YOU CHOOSE, THERE WILL BE WEEKLY INSTRUCTOR-LED, CLASSROOM SESSIONS. IN CASE YOU MISS ANY SESSION, YOU WILL HAVE THE BACKUP SESSIONS IN OTHER- RUNNING BATCHES BATCH FLEXIBILITIES BATCHES AS PER YOUR AVAILABILITY- EVENING, WEEKEND, SUNDAY, ONLINE BECOME EXPERT DIGITAL MARKETER TODAY! } It's time you started before it s too late! Sometimes later becomes never. The opportunities are definitely not forever and endless. In 3 years of time digital marketing {will be like any other normal industry with lot of skilled people looking for limited jobs Digital Marketing has taken India by storm! Almost every single company, be it small, medium or large have started doing marketing online to increase their sales. So, they need skilled digital marketers who can run their online marketing campaigns successfully. Be one of them. Learn tricks and techniques and add skills that makes you a complete digital marketer in an all-in-one advanced digital marketing training program.

20 FAQS (FREQUENTLY ASKED QUESTIONS) 1. What is Unique about IADMS courses? These courses are designed, reviewed and delivered specially by industry experts providing you with real life situations and live projects to work upon. We cover complete digital marketing modules in and out. 2. What is the duration of the course? Our course durationis for 3 months 3. What is the course fee? Our course fee is for Rs.35, % (Service Tax) 4. What are the courses being offered?? We provide the most Advanced Digital Marketing Master(ADMM) Training Program, which covers all the concepts involved in mastering digital marketing 5. Do I get any practical training as well? Yes, the training that you would undergo includes proper practical sessions. You get to work on live project during the training to have your hands on it before you start it at your work. Practical sessions help you understand the things in a much better way and help you build your expertise in the functional area. 6. Is there any exam that we need to give to get the certification? No, there is no examination for getting IADMS certification. But in order to get the Google certification you need to attend the exam organised by Google, which is free of cost. We will teach the concept that can help you clear the exam. 7. Is the certification recognized all over India in any industry? Yes, the certification is recognized all over India in any industry 8. Is there a job guarantee? We can provide you with 100% job assistance but it is up to you how you perform in the interviews. 9. Is there any Flexible Timing for working professionals? Yes, we have both weekdays and weekend classes. Not just that we have classes at different timing in the morning, afternoon and evening. We are flexible as per your needs so that you can manage both regular full-time job and class schedules. 10. Can I complete this course in 2 months? Yes, this course duration is for 2 month.

21 PARTICIPANT COMPANIES Experience the change- Professional training program The entire purpose behind delivering hands-on practical industrial learning, where industry leaders will showcase their tricks is to make you skilled, knowledgeable, qualified and an expert in doing SEO, handling PPC campaigns, generating business leads so that you don t have to look out for a job but the companies looking for skilled digital marketer can approach you and offer you a high paid job with good career prospects

22 WHAT ARE YOU WAITING! TAKE ACTION TODAY CALL US NOW INSTITUTE OF ADVANCED DIGITAL MARKETING STUDIES #54, 3rd cross, Ashwathnagar, Marathahalli Post, Bangalore LandMark: Next To Kalamandir Showroom