The Ultimate News Brief

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Jayson West
6 years ago
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We know that providing value is always top of mind for associations. So what's the best tool for keeping your members informed and your association strong?

1 We know that providing value is always top of mind for associations. So what's the best tool for keeping your members informed and your association strong? The MultiView's news brief is the ultimate tool for adding value for your subscribers and your association alike. Delivered straight to the inboxes of subscribers, the brief helps them stay informed, highlights the value of membership, and positions your association as an authority on what's happening in your industry. Not only is this done at no cost to you, but your association also receives non-dues revenue from the news brief. In addition to headlines, summaries, and links to published articles curated by an editor dedicated to your association, your brief also includes relevant supplier ads. When our expert sales team sells these ad spaces, a portion of the proceeds go right to your association. But this isn't the only advantage of sending out a MultiView news brief.

2 . The The Benefits Of Your Branding opportunity for your association The look and feel of your news brief is designed to fit with your association s brand; readers instantly recognize it as your publication. Just as important, every news item is relevant to your industry and subject to your approval. You can even contribute your own news articles, blogs and press releases if you like, although it's not required. Your association s involvement can range from completely hands off to completely in control, allowing our editors to select all articles in the publication or selecting each news item yourself. Because your dedicated editor is always gathering content by monitoring thousands of media outlets and trade publications, you can rest assured that the most timely and relevant news will always show up in your news brief. Connect with members outside of your events A custom news brief keeps your association top-of-mind, even outside of trade show season. Gives members an additional benefit You know that members pay their dues because they want value. Relevant and time-sensitive news in your brief gives your members a competitive advantage that reminds them why membership matters. This sets your association apart and shows that your organization is the ultimate source for the latest most relevant industry information. Generate leads and build your subscriber list As part of our process, we add new companies to the prospect list provided by your association. Because your association owns the subscriber list, information about new subscribers is always available at the click of a mouse for your own prospecting efforts. 2

. The Receive marketing and promotion material Our marketing department and agency-quality creative team can help you effectively promote the news brief and provide any collateral you need.

A part of the revenue goes to your association, and your staff members are freed up from the sales process so they can spend more time serving members.

3 . The Receive marketing and promotion material Our marketing department and agency-quality creative team can help you effectively promote the news brief and provide any collateral you need. Your association receives non-dues revenue Our expert sales team sells ad spaces in the news brief on behalf of your association. A part of the revenue goes to your association, and your staff members are freed up from the sales process so they can spend more time serving members. Created at no cost to you Our digital media professionals create your news brief without any capital investment on your part. We do it all from production to sales efforts to creative to customer service. A MultiView Reflects Your Brand And Authority Your news brief comes with the features listed below designed to boost its value and make it easy to use Branded as your publication The news brief clearly represents your association through colors and design consistent with your association s brand. 2. Mobile Responsive design A mobile responsive design ensures subscribers can easily read your brief no matter what device they're on. 3

.. The 8 3. Organized news categories topic categories defined by your association help readers find the articles they're most interested in. 5 3 4.

4 .. The 8 3. Organized news categories topic categories defined by your association help readers find the articles they're most interested in Diverse, authoritative sources Relevant industry news is gathered from thousands of credible media outlets each week Drives traffic to your website 6 Links to relevant pages encourage readers to click over to your website. 6. Integrated with social media Articles in the news brief include functionality that allows for easy sharing on social media outlets or via Contact information Contact information for both advertising and editorial inquiries is readily available. 8. Links to recent issues Convenient links make recent past issues and a complete searchable archive just a click away. 7 4

. Industry letter The. Your Expands What's Possible For Business 1. Leaderboard 1 This prominent position provides advertisers with top exposure to your subscribers. 2.

5 . Industry letter The. Your Expands What's Possible For Business 1. Leaderboard 1 This prominent position provides advertisers with top exposure to your subscribers. 2. Lower leaderboard 2 This ad sits right above the top news article, and naturally draws reader attention. 3. Sponsor spotlight 6 Located in the middle of the news brief and surrounded by content, an advertiser's logo, products, and message can be included to boost their brand recognition. 4. Top, middle, and bottom banners Banner ads allow companies to combine text and graphics into a unique sales message that targets their audience Sponsored content 5 Companies can promote their press releases and other media through this native advertising spot while adding valuable content. 6. Product showcase This space allows advertisers to feature their latest products. 5

. Industry letter The. 7. Featured company 8 Featured company spots allow advertisers to tell members about their businesses in a clear, direct way and build their industry reputation. 8. Social text ads Companies can promote their social sites to increase their reach across the web and recognition with readers.

Dedicated blast 98 7 With your association's approval, we can send a single email once a month to the distribution list that promotes one. 11.

6 . Industry letter The. 7. Featured company 8 Featured company spots allow advertisers to tell members about their businesses in a clear, direct way and build their industry reputation. 8. Social text ads Companies can promote their social sites to increase their reach across the web and recognition with readers. 9. Featured article If your association approves, featured articles can offer advertisers an opportunity to provide their own valuable content as a native ad. 10. Dedicated blast 98 7 With your association's approval, we can send a single once a month to the distribution list that promotes one. 11. Monthly recap We can create another separate curating the most popular news articles from your news brief and send it to your distribution list if your association is interested. 6

7 . The Industry letter The Extra Edge Of A MultiView Because everyone sends a newsletter nowadays, they can easily blend in as yet another line item in a subscriber's inbox. But the benefits we deliver are designed to make your news brief and your association stand out. Relevant and timely content. Your dedicated editor will gain a deep understanding of your association, scour thousands of media outlets for the most relevant news, choose items specifically with your members and other industry professionals in mind and organize it into an attractive visual format. Every news brief will have fresh, timely content, and your association gets all the credit for it. Additionally, your association will always have complete editorial control over all content, and you can also contribute news items of your own. This is an effective way for your association to promote programs, events and other key updates. Deliverability you can count on. We're committed to investing in the full delivery of your brief to the distribution list your association agrees to. We recognize that keeping you connected to your members is incredibly important. We also have industry-leading delivery and open rates, which ensure maximum exposure for your news brief. Mobile responsive design. Your news brief will automatically fit any size of screen, making it easy to read on any device. Complete news brief archive. We'll maintain a comprehensive, searchable archive of past issues of your briefs so that readers can go back and find their favorite articles. Non-dues revenue. We provide more non-dues revenue to associations than any other publisher. 7

8 . The Industry letter Reporting and Metrics A password-protected Partner Portal login will be given to your association for direct access to essential reporting about your newsletter, including: Home: This shows the booked sales at a glance for the brief. Subscriber data: The full lists of people who have subscribed and unsubscribed. Account lookup: Access to the database of supplier information for your association is found here. This includes search functionality to find specific companies for cross-selling other association offerings like new trade show exhibitors, sponsors, advertisers and memberships. brief reports: Stats from every mailing, including total sent, delivered, opened and clicked. Individual reports for each brief list click numbers for articles and ads. Royalties: See dollar amounts for royalty payments from your news brief. In-depth analysis: Drill down within reports to access a wealth of useful data including information on who is reading and clicking links in your news brief. Let s Get Started We keep our process for kicking off your brief simple. Your association tells us about the kind of content your subscribers want to see most, gives us a subscriber list and decides on a point of contact to approve each edition before it's sent out. We then follow our deadline-driven process of gathering content, getting your approval, and sending the news brief to your list at a frequency you set. We'll also encourage you to place a link on your association website where visitors can subscribe and access archives so that your readership continues to grow. 8

.. Industry letter The Great Member Benefits Start With Great Partnerships A news brief isn't just a collection of news items that brings in non-dues revenue.

9 .. Industry letter The Great Member Benefits Start With Great Partnerships A news brief isn't just a collection of news items that brings in non-dues revenue. It sets your association apart as a reliable authority for news in your industry, engages your members on a regular basis and reminds them of the value of membership. Those are just a few of the benefits our news briefs have given to associations just like yours over the years. ly, a news brief helps maintain and grow the success of your association, and the experts at MultiView do that best. Learn more about news briefs and how they can make a difference for your association solutions@multiview.com Visit us at multiview.com 9

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