99% of Franchisees need not apply

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1 Join the team As an Out There franchisee you ll be joining a dedicated team of established franchisees, master franchisees and Head Office support staff. Making the grade By now, you ll have figured out how important franchisees are to us. We re interested in meeting highly-motivated, enthusiastic and sociable people just like us! If you make the grade, you ll be joining a business built on performance and progress. Getting in touch 99% of Franchisees need not apply a unique brand and business opportunity for unique people We hope you ve loads of questions for our management team. If you haven t you ve failed the first test! Here s how to get in touch and discover a world of opportunity. David Palmer, CEO Out There Company dave.palmer@outthere.today Telephone: Head Office. Willow House, Park West Sealand Road, Chester. CH1 4RW Tel: info@outthere.today unique

2 Perfect Opportunity Out There is a business with a real culture of attainment and progress. We ve not only built a unique brand and a robust infrastructure, we ve proven the model. Unique database Our unique opt-in database of over 2m people nationwide provides our clients with unparalleled value. Whatever region and whatever size market our clients have, we ve always got it covered. Permission Marketing As a brand and a business, we do things differently. For a start, we appreciate the value of permission marketing. Our unique opt-in database of over 2m people and our social media audience allow us to promote offers to people expecting to receive them. The effect is improved response and higher ROI for Out There clients. High Value Not only do we offer brilliant value for clients, we re also quite valuable to our franchisees. Each franchisee operates one or multiple regions across the country, each with massive sales potential. Bespoke Solutions We built our own Content Management System to offer clients ultimate choice and flexibility. From geo targeting to varied catchment areas, whatever our client needs, we ve got it covered. Premium Brand The Out There brand and business are equally aspirational. Targeting ABC1 subscribers and recruiting high-calibre franchisees has helped us build an enviable product. Proven Model Having set up the business and sold packages ourselves, we understand the value of a successful model. Out There really works. Don t take our word for it - over 50% of franchise areas sold were bought by existing franchisees! Provided you re self-motivated, sociable and committed to helping clients succeed, you ll fit the model perfectly. Promote your business using targeted w Showcase your business on our unique web platform Reach new customers through social media

3 History Out There was created by Dave & Nicola Palmer. Their previous success with Perfect Getaways gave the business a great head start. Starting out as My Travel Pal, the name was quickly changed to better align with clients and customers. Out There was born! To date, Out There remains one of the highest rated franchises by existing franchise owners in the UK. Here s a few facts to support our great brand and business, taken from the Franchise Satisfaction Benchmark Survey of 2015*: 100% of Out There franchisees believed the product to be better than the competition 90% of Out There franchisees felt valued as a member 80% of Out There franchisees agreed that Head Office really cares about issues 80% of Out There franchisees agreed that Head Office support them in developing their business 90% of Out There franchisees agreed that we continually improve both product and service Intelligent Platforms We ve a brilliant new content driven, destination website, full of exciting offers and promotions. The app also contains a world of similar offers and everything is fully responsive to boot! Why not have a look at the website yourself when you ve time and give us your feedback. Perfect Brand We created Out There in order to have maximum appeal to both clients and consumers. It also needed to make sense to our franchisees. We re delighted with the result, and the effect on sales has really supported the change. We didn t just change the name and hope for the best, far from it. We made a wholesale change incorporating all our platforms too. Questions? We love feedback so fire away! dave.palmer@outthere.today * Existing franchisees surveyed by Smith & Henderson, August 2015

4 Perfect Franchisee We re really clear about our ideal franchisee, they re ambitious, driven and sociable. Just like us. If you fit the bill and are actively looking for a high-value, high-reward business opportunity, get in touch. High Standards We ve worked hard to provide franchisees with the very best brand, platform and product. This attention to detail and a culture of constant development adds real value. Remember, we re serious about only recruiting the right franchisees so make an impression! Proactive Approach Fully Motivated A franchise requires hard work, dedication and total commitment. It s what we give, and what we expect. An Out There franchise will deliver everything you hoped for and more, providing you re fully motivated. Clients, franchisees and consumers all benefit from our proactive approach to user experience. We want everyone to love Out There and have a great experience using our services. Team Players Relevant Experience Franchisees with relevant industry experience get the most from their Out There investment. If you ve a background in leisure, hospitality, tourism or lifestyle business, you ll fit in perfectly. Out There franchisees embrace the spirit of teamwork. We wholeheartedly encourage feedback and love to improve the way we work. We re here to help, to support you and develop the business for everybody s benefit. When our TV advert aired on Sky Multichannel, website traffic increased by 260% Out There TV is advertised on Sky TV to over 3m people Out There has it s own database of over 2m people Out There was one of the fastest growing franchises in 2015 Out There is a trademarked national brand

5 Ideal Model Out There is a really attractive proposition for clients. They choose an area, choose an amount, choose their frequency and provide us with content. We do the rest. There s no real competition and it s great value for money. Bespoke packages Permission marketing ABC1 Database High ROI Live Statistics High Returns As an Out There franchisee, the sky s your limit. We know, all franchise opportunities make similar claims. The difference is, we ll give you an unlimited market, a brilliant brand and an enviable model, not just a promise. Long Term Income Typically, Out There clients renew their annual subscription to keep momentum going. For a franchisee, these renewals are a valuable, increasing return on your investment. Low Entry Cost We ve made it really easy for clients to use our services, and simple for franchisees to promote. Clients promoting their business through Out There can choose either an annual payment or a monthly payment. It s really flexible. Pay annually Pay monthly Full Control When you join the Out There community, we ll give you full control of your area. Feel free to make independent decisions on targeting, pricing, work hours and client contact. Account Management Another unique feature of Out There is our dedicated account management service. It s their job to look after clients, helping them get the very best from their Promote your business using targeted w Showcase your business on our unique web platform Reach new customers through social media

6 Premier Partnership Program Out There franchises are great value, more than one area represents even better value. That s why we created the Premier Partnership Program to reward master franchisees even further. More Areas, More Income As a Premier Partner, you ll have five areas or more in your portfolio. In doing so, you ll receive maximum upfront value and a greater long-term return on your investment. Here s a list of additional benefits for franchisees wishing to build a really profitable business: Lower overall franchise cost per area Higher percentage of sales revenues Free recruitment support and advice Business and financial planning advice Increased marketing activity in your areas Full Control Premier Partners have more control of how they market and sell Out There services. We ve listened to experienced partners and it s helped us develop a really strong package. Perfect Investment As a franchisor, we re proud to have a number of existing Premier Partners already in place. We work alongside our Premier Partners to develop the business holistically with one aim ensure maximum return. If you re considering a franchise with real potential for growth, talk to a member of the Out There team. Higher Returns When you join Out There as Premier Partner, we ll match your commitment. What that means is we ll give you even more and take a lower share of any sales. Business advice Marketing support Recruitment service Sales training Hand-picked areas Fixed costs Did you know... Premier Partners work directly alongside Out There directors Premier Partners generate 50% of all Out There sales Premier Partners use Out There recruitment to save money Premier Partners build a valuable client network Premier Partners purchase additional areas at a lower cost

7 National Marketing We ve great ambition for Out There, and we want everyone to choose our brand. To make this happen, we ve made a serious financial commitment to national marketing. This year, you ll see Out There regularly on Sky TV, maybe hear us on radio and you ll almost certainly see us on Facebook. Ongoing Investment We re never happy standing still, and that really impresses existing Out There franchisees. Investing constantly in branding, technology, service and products helps the business grow securely. A commitment to National brand marketing provides terrific returns and gives our Premier Partners great confidence. Management Profiled Reach Our experienced franchise managers are here to help you make the most from your Out There franchise. We re very proud of our ABC1 audience. It s a sign we re attracting socially mobile people with plenty of disposable income. Why does that matter? Because this particular audience are more likely to act on our client offers, and that s good for growth. Data Growth Product Delivery How we deliver Out There to clients and consumers is really important to the team. We want clients to be impressed and we d like consumers to use Out There time and time again. Performance is everything to us, that s why we invest heavily in data growth. It s not just quantity that counts, we re also particular about the quality of our Powerful campaigns Keep your eyes peeled for our 30 advertisement on Sky Multichannel w Destination website listings National and regional social marketing

8 One Voice We re stronger together. Our brand and our business relies as much on franchisees as anything else. This is why we place particular importance on a unified, consistent brand message presented to the market. Invoicing We ve built a brilliant, robust payment and invoicing system which means you never need to worry about it. Clients pay us directly and then once a month we deposit your share to you. It s that easy. Clear Vision As a business we ve a clear vision for the brand and the company. We re aiming for the top. Our aspirations include database growth, national brand awareness and maximum promotional response. Management Our experienced franchise managers are here to help you make the most from your Out There franchise. Full Support You ll naturally want the very best performance from your franchise. Great news is, we want exactly the same. We ll get right behind you directly from the outset, and maintain that support for the duration of your franchise. Bespoke Training Neil Clough, our Non-Executive Director conducts bespoke sales training for franchisees and their employees. This ensures everyone promoting Out There is fully aligned and always consistent. Account Management Keeping in touch with existing clients, updating their offers and managing their expectations is time consuming. Guess what? That s right, we ve taken care of that too. All clients received central account management support to maintain satisfaction and high standards. It also has a massive commercial benefit when renewals come around. Recruitment Need staff? No problem. We ve plenty of experience in recruiting the right people. Ask a member of the team for more details. Our Non-Executive Director Neil Clough was a finalist on the BBC s Apprentice show