How To Determine The Perfect Marketing Budget

Size: px
Start display at page:

Download "How To Determine The Perfect Marketing Budget"

Transcription

1 How To Determine The Perfect Marketing Budget Find out where your practice is wasting money on marketing, and then discover what an optimal marketing budget for your practice looks like.

2 Table of Contents Are You Wasting Money On Marketing? Is Your Practice Ready For Marketing? Why You Must Spend Money To Make Money Determining How Much To Spend Prioritize Your Strategy For Ultimate Growth Why You Must Track Your Efforts For An Optimal ROI Utilize A Stair-Step Approach To Climb To The Top

3 Are You Wasting Money On Marketing? Marketing and more specifically how much to spend on marketing is a big topic for most dentists. It can be confusing and overwhelming to know if you re on track with your marketing budget, and unfortunately, that means many dentists end up estimating incorrectly. That said, the most successful practices out there the ones that are smashing it against corporates and showing better growth overall are the ones who know how to set the perfect marketing budget. There is immense power when you know and feel confident in the amount of money with which you market. Even better, an optimal marketing budget results in a sizable return on investment, which means more patients and more income for your practice. In this Insider Guide, we ll help you discover where you re wasting money on marketing, as well as determine what an optimal marketing budget for your practice looks like. Whether you re taking a do-it-yourself approach, or you re getting hands-on help from an outside company, this is powerful information you re going to want to use to determine the perfect marketing budget for your practice.

4 Is Your Practice Even Ready for Marketing? There are countless ways to market your dental practice. From Google Ads to direct mailers to TV commercials, how does a dentist even begin to choose how and thus how much to market? At Firegang Dental Marketing, we look at which marketing platforms result in the highest return on investment. Right now, that is clearly online marketing. According to Yelp for Business Owners, 85% of people use the internet to find local businesses. If nearly nine out of ten people are searching for your practice online (including those high-value cases), then this is sensibly where the bulk of your marketing budget should go. But what s the magic number? How much should you actually spend on your online marketing budget? Before we hone into what that exact number should look like, it s important to set the foundational elements. Specifically, we want to ensure your practice is marketable before we begin investing in SEO or Google Adwords. When we talk about the foundational elements, we are referring to aspects such as: the new patient experience the professionalism of the front office staff your practice's strong reputation success with word-of-mouth marketing

5 Is Your Practice Even Ready for Marketing? Without a strong foundation for your dental practice in place, you will not see the highest possible return on your marketing investment. Take a look at how all the pieces of your practice fit together, or call in the experts to look at the big-picture of your office and offer suggestions for growth if needed. Then, with the foundational elements in place, it s time to look at an optimal marketing budget for serious growth and transformation. Just like a house with a poor foundation, your marketing efforts will collapse if your practice has not invested its foundational elements.

6 Why You Must Spend Money To Make Money You want to grow your dental practice, and you want to do it for as little money as possible. We get that. It s not just smart, it s good business. But here s the thing. Your dental practice cannot reach its optimal success for free. For one thing, nothing in life is truly free. Even if you plan on only marketing your practice through word-of-mouth marketing, you still must invest in training your staff, providing a convenient location, and offering a five-star new patient experience. Often dentists tell us they have a friend or family member who is not experienced in online marketing, but is willing to help out as a favor. Ultimately it is up to you if you trust the expertise of that individual, but like everything in life, you get what you pay for. Think about your dental patients. They might choose a lackluster dental practice down the road if it means they get to spend less money today, but we all know what happens in just a few months time. The filling falls out or there are problems with the implant, and that very same patient is then calling your office for an emergency appointment. In the long run, this patient spent more time, money and stress on a problem that could have been entirely avoided by doing their research and investing in a top-quality practice from the get-go.

7 Why You Must Spend Money To Make Money The same is true of dental marketing. You can try to cut corners and save today, but in the long run, you will be better off in investing an appropriate amount to a marketing budget that actually works. What s more, your practice only has a finite way to grow if you are not willing to invest any money in your marketing. If you are serious about scaling your practice, then you will not want to be limited by these free options. Max out and utilize low-cost marketing avenues to their fullest, but don t depend on them to skyrocket your production alone. So now that you know you need to spend something on dental marketing, let s get into the nitty-gritty of just how much.

8 Determining How Much To Spend Now you know it is crucial to invest in marketing if you want to reach your goals and have your ideal dental practice. Whether your ultimate lifestyle means reducing the number of hours you work, no longer accepting emergency cases, or anything else, knowing how much to spend on your dental marketing is what will help you to turn this ideal into a reality. So what do the experts suggest for the marketing budget of a mature dental practice? The Small Business Association suggests 7-8% of your revenue should go towards marketing, if revenue is less than 5 million. Firegang recommends that in order to stay competitive, dentists must spend at least 5-7% of revenue on a strategic marketing budget.

9 Determining How Much To Spend For example, if your revenue is less than $500,000 annually, your practice should be spending a couple of thousand dollars a month, up to $2,500 for strategic marketing implementation. There is of course no one size fits all answer to the question. If competition is increasing, patients are slowing down, or the average age of your patient base is increasing, then you might consider investing more in your marketing. If you want the money you spend on marketing to actually scale your practice, then of course you do not want to blindly throw your money on marketing that is not going to result in a significant ROI. Let s look at how to prioritize your marketing budget so that it brings in results that work for your practice.

10 Prioritize Your Strategy For Ultimate Growth If your practice is bringing in $500,000 in revenue, then how can you possibly compete with a multi-million dollar practice? Your marketing budget will be inherently smaller than that of the larger or corporate dental practices if you are following the 5-7% of revenue rule. The answer is prioritization. Go through all of your marketing options with a strategic approach, and then choose the right strategy for your practice. Don t be one of the many dental practices to get this wrong by not looking at the big-picture approach. Prioritize your marketing strategy for a plan that actually works.

11 Prioritize Your Strategy For Ultimate Growth First, there are marketing tactics. These are the little things, such as purchasing ad space on Yelp or engaging with patients on Facebook. But a marketing tactic is not a strategy. As a dentist and business owner, it is crucial to think about the overall marketing strategy that will allow you to meet your ultimate lifestyle goals. For example, maybe you want to work with less insurance companies and instead offer premium, spa-like service to an upscale clientele. Your strategy would be to uplevel your marketing strategy to successfully attract premium service clients. One of your tactics to achieve this might be redesigning your website to convey a boutique, high-level brand. Go through all of your marketing options with a strategic approach that is focused on helping your practice to reach its ultimate goals. Though in the beginning your budget might be smaller than the competition, that does not mean you cannot scale and grow with the resources you have. We ll talk more about where to specifically allocate your budget in a moment, but first, let s go over a fundamental step in any marketing strategy: tracking the results.

12 Why You Must Track Your Efforts For An Optimal ROI You might think that a certain strategy or tactic will be the best use of your marketing budget, but if you are not tracking the results to see what is working (and what is broken), then how will you know for sure? At Firegang Dental Marketing, we know that the only thing that matters is getting more patients in your chairs. And if you aren t getting more quality patients, then something isn t working. Properly tracking your results will tell you exactly what tactics of your marketing strategy are working, and exactly where you are wasting money. You ll discover the best places your marketing budget is working for you. And at the end of the day, tracking equates to knowing precisely how many new patients you re getting from your marketing strategy, whether that number is growing or shrinking and (if you work with a reputable marketing company), what you should do next. Typically it takes around a year to accurately measure results. There are no overnight results with marketing, so it is important to consistently analyze marketing results before changing strategy too quickly.

13 Why You Must Track Your Efforts For An Optimal ROI After a year, we suggest removing budget allocation from what is not working and investing it into the strategies that are. Not tracking where your marketing budget is going and how well the strategy is performing is akin to throwing a dart while blindfolded and hoping for the best. The smartest dental practices track everything and as a result, they are beating out the competition, time and time again. Don t be like this man blindly throwing a dart and hoping for success. Track the results of your marketing strategy and then adjust where you spend money according to what works.

14 Utilize A Stair-Step Approach To Climb To The Top If you re not a two million dollar practice, is it still possible to succeed with a limited dental marketing budget? Absolutely. The most important thing to remember is that there is no one-way solution. Determine your strategy based on your goals, and then implement a stair-step approach. It would be difficult to completely overhaul your dental marketing and try to master every marketing approach all in one month. It s also highly unlikely you would get the results you want. However, by utilizing a stair-step approach, you can come up with a strategy that works for your practice over time. If your dental practice is bringing in less than $500,000 a year, start by allocating your marketing budget towards your internal marketing. Then, tackle your website, the foundation of everything else you will do. We guarantee that potential patients are going to start with your online reputation and website, so this is where the bulk of initial investment should go. Once your website is strong, then it s time to get in front of new patients. You already know these patients will have a great experience with each and every interaction of your practice, so let s drive qualified and targeted traffic. A few methods to consider are: Pay per click advertising Remarketing SEO Facebook Ads

15 Utilize A Stair-Step Approach To Climb To The Top Begin investing in these additional tactics once your practice size has reached around $1,000,000 a year. As your practice continues to grow due to your increased marketing budget, you will be able to continue to climb the stairs and add fuel to the fire. At around two million in revenue, your practice can look at YouTube ads, Twitter ads, Social Media contests, one-on-one consultations...the possibilities for growth are virtually endless! An example of what a stair-step approach to marketing might look like for your practice.

16

Why Do So Many Online Businesses Fail?

Why Do So Many Online Businesses Fail? Why Do So Many Online Businesses Fail? Why do online businesses fail? This question isn t easy to answer. More often than not, there are multiple factors that prevent online businesses from turning a profit,

More information

Insurance Marketing Benchmarks Report

Insurance Marketing Benchmarks Report Insurance Marketing Benchmarks Report 2017 Introduction How can I attract and maintain policyholders? That s a question successful insurance agents ask themselves on a regular basis. Better coverage, competitive

More information

IT S NOT ROCKET SCIENCE: Digital Marketing for Today s Hearing Healthcare Practice

IT S NOT ROCKET SCIENCE: Digital Marketing for Today s Hearing Healthcare Practice IT S NOT ROCKET SCIENCE: Digital Marketing for Today s Hearing Healthcare Practice In the business world, space is no longer the final frontier. For now, that title belongs to the Internet. As beneficial

More information

NETWORKING & REMARKETING

NETWORKING & REMARKETING DAY 4 TUTORIAL #8: NETWORKING & REMARKETING Copyright Academy For Growth Limited Suites 1 10, Springfield House, Water Lane, Wilmslow, Cheshire, SK9 5BG, United Kingdom www.accountantsgrowthprogramme.com

More information

A Business Owner s Guide to: Content Marketing

A Business Owner s Guide to: Content Marketing A Business Owner s Guide to: Content Marketing A Business Owner s Guide to: Content Marketing What is content marketing? And how can content marketing help your business? These are questions business owners

More information

10 WAYS TO ATTRACT NEW PATIENTS AND KEEP THE ONES YOU HAVE

10 WAYS TO ATTRACT NEW PATIENTS AND KEEP THE ONES YOU HAVE 10 WAYS TO ATTRACT NEW PATIENTS AND KEEP THE ONES YOU HAVE WHITE PAPER 1 10 WAYS TO ATTRACT NEW PATIENTS AND KEEP THE ONES YOU HAVE Patients move. They change health plans. Some have a bad experience.

More information

7 MISTAKES MOST LOCAL BUSINESSES ARE MAKING WITH THEIR ADVERTISING

7 MISTAKES MOST LOCAL BUSINESSES ARE MAKING WITH THEIR ADVERTISING 7 MISTAKES MOST LOCAL BUSINESSES ARE MAKING WITH THEIR ADVERTISING A Look at the Most Common Mistakes Made by Most Local Businesses and How to Stop Making them Legal Notice: This ebook is copyright protected.

More information

DIGITAL PLAN FOR SUCCESS

DIGITAL PLAN FOR SUCCESS PUNCH DIGITAL DIGITAL MARKETING BLUEPRINT PLAN FOR SUCCESS About PUNCH digital At PUNCH digital we specialise in connecting businesses with their customers. Whether you re a small grassroots business or

More information

THE NICHE SITE CHECKLIST

THE NICHE SITE CHECKLIST THE NICHE SITE CHECKLIST So you just finished s mini course That means you know what it takes to build a niche site to a full-time income online. We covered a lot in the 5 lessons. Basically, we went over

More information

Digital Marketing Customer Workbook

Digital Marketing Customer Workbook Digital Marketing Customer Workbook Your First Step in Digital Marketing Success! Table of Contents: Introduction 3 Why Target My Audience 4 Questions to Answer 6 Business Goals 8 Customer Descriptions

More information

REAL ESTATE INDUSTRY SOCIAL MEDIA MARKETING REPORT 2015

REAL ESTATE INDUSTRY SOCIAL MEDIA MARKETING REPORT 2015 REAL ESTATE INDUSTRY SOCIAL MEDIA MARKETING REPORT 2015 85% OF RESPONDENTS USE SOCIAL MEDIA TO MARKET THEIR BUSINESSES CONTENTS 1. Introduction 2. Social media use and its importance 3. Time and space

More information

THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS

THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS A MULTI-CHANNEL PATH TO REVENUE With all of the familiar and emerging new channels to choose from, figuring out where to allocate your marketing dollars

More information

GETTING QUALITY CASES WITH ONLINE MARKETING

GETTING QUALITY CASES WITH ONLINE MARKETING 2017 GUIDE TO GETTING QUALITY CASES WITH ONLINE MARKETING for Solo & Small Law Firms BY: WILL PALMER KANSAS & MISSOURI MARKETS TABLE OF CONTENTS Page 1. Why an Effective Online Strategy Can Grow Law Firm

More information

In Everything You Do Is Digital

In Everything You Do Is Digital In 2015 Everything You Do Is Digital There is no more digital marketing. There is only marketing. 5 Barriers to Smart Digital Marketing Barrier 1 The Dizzying Array Facebook, Pinterest, Instagram, Twitter,

More information

Social Media Social Media Planning Template & Checklist++

Social Media Social Media Planning Template & Checklist++ Social Media Marketing Trends++ Creating compelling content for social media marketing purposes is not only the most effective tactic used, it is also the most difficult tactic to execute. What types of

More information

Marginal Costing Q.8

Marginal Costing Q.8 Marginal Costing. 2008 Q.8 Break-Even Point. Before tackling a marginal costing question, it s first of all crucial that you understand what is meant by break-even point. What this means is that a firm

More information

How to earn MORE working LESS and better help your clients to achieve their desired results.

How to earn MORE working LESS and better help your clients to achieve their desired results. How to earn MORE working LESS and better help your clients to achieve their desired results. INTRODUCTION Hi and thanks for deciding to read this report. I will keep it to the point and genuinely believe

More information

8 ways to make your survey useless if you are making any of these mistakes with your surveys, you might as well throw away the data and start all over

8 ways to make your survey useless if you are making any of these mistakes with your surveys, you might as well throw away the data and start all over 8 ways to make your survey useless if you are making any of these mistakes with your surveys, you might as well throw away the data and start all over by Stacey Barr introduction Surveys are one of the

More information

WINNING TOMORROW S CLIENT: THE SELF-MANAGING CLIENT ATTRACTION PROCESS FOR MANAGEMENT CONSULTANCIES

WINNING TOMORROW S CLIENT: THE SELF-MANAGING CLIENT ATTRACTION PROCESS FOR MANAGEMENT CONSULTANCIES WINNING TOMORROW S CLIENT: THE SELF-MANAGING CLIENT ATTRACTION PROCESS FOR MANAGEMENT CONSULTANCIES CONTENTS... ABOUT RESULTS THE ARC HOW TO GET IT DONE HAVE US DO IT FOR YOU... CUSTOM CAP PRICING P. 3

More information

HOW TO INCREASE THE INCOME FROM YOUR PRACTICE. By Roger P. Levin, DDS GROW IMPLEMENT ANALYZE

HOW TO INCREASE THE INCOME FROM YOUR PRACTICE. By Roger P. Levin, DDS GROW IMPLEMENT ANALYZE HOW TO INCREASE THE INCOME FROM YOUR PRACTICE By Roger P. Levin, DDS GROW IMPLEMENT ANALYZE LG090314 888.973.0000 WWW.LEVINGROUP.COM HOW TO INCREASE THE INCOME FROM YOUR PRACTICE By Roger P. Levin, DDS

More information

5 Reasons Your B2B Mobile App Will Fail. And How to Ensure It Doesn t

5 Reasons Your B2B Mobile App Will Fail. And How to Ensure It Doesn t 5 Reasons Your B2B Mobile App Will Fail And How to Ensure It Doesn t Mobile is eating the world We are in the midst of a mobile revolution. More than 60 percent of U.S. mobile subscribers use smartphones

More information

What Marketing DNA Tells You About Managing Google AdWords

What Marketing DNA Tells You About Managing Google AdWords What Marketing DNA Tells You About Managing Google AdWords Get More Visitors for Less Money On The World s Most Amazing Advertising Machine and do it YOUR Way By Perry Marshall www. www.perrymarshall.com

More information

8 Secrets to Boost Your Business Through Social Media

8 Secrets to Boost Your Business Through Social Media 8 Secrets to Boost Your Business Through Social Media A Networkers Guide to Social Media Brought to you by: Social Networks Are Here to Stay According to BlogHer, 93% of the 164 million U.S. adult internet

More information

Why would a business use YouTube?

Why would a business use YouTube? Why would a business use YouTube? YouTube can provide a huge bang for your marketing buck. That s because YouTube delivers a huge audience for very little investment. Large businesses have long embraced

More information

By Marlon Sanders. How to Quickly, Simply and Easily Snipe Opportunities and Bank Bodacious Bills

By Marlon Sanders. How to Quickly, Simply and Easily Snipe Opportunities and Bank Bodacious Bills How to Quickly, Simply and Easily Snipe Opportunities and Bank Bodacious Bills By Marlon Sanders Copyright 2010 Higher Response Marketing Inc. All rights reserved. By Marlon Sanders Boy, there s a lot

More information

Content. Client Overview. Three-Month Review. How We Helped & Results. Challenges and Solutions. Three-Month Results

Content. Client Overview. Three-Month Review. How We Helped & Results. Challenges and Solutions. Three-Month Results 1 Content 2 Client Overview Three-Month Review How We Helped & Results Challenges and Solutions Three-Month Results 3 Client Overview ROXY Plastic Surgery is an all-female plastic surgery center in Columbus,

More information

The Facebook Ads Recipe 7 Ingredients for Building GREAT Facebook Ads

The Facebook Ads Recipe 7 Ingredients for Building GREAT Facebook Ads The Facebook Ads Recipe 7 Ingredients for Building GREAT Facebook Ads Are you ready to give Facebook Ads a try but don t know how to get started? I hear ya! Facebook tells us that they now have 3 million

More information

SCORE MORE. How to Create a Winning Industrial Marketing Game Plan

SCORE MORE. How to Create a Winning Industrial Marketing Game Plan SCORE MORE How to Create a Winning Industrial Marketing Game Plan WHY PLAN? Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan. Tom Landry

More information

How to do SEO for Swiss companies?

How to do SEO for Swiss companies? How to do SEO for Swiss companies? This article aims to help small and big companies and organizations in Switzerland which are aware of Search Engine Optimization (SEO) and are about to take advantage

More information

Millennials are crowdsourcingyouhow companies and brands have the chance to do

Millennials are crowdsourcingyouhow companies and brands have the chance to do millennial pulse 2017 SPECIAL REPORT Millennials are crowdsourcingyouhow companies and brands have the chance to do what Millennials think they can t do themselves Be the crowd. Millennials are counting

More information

How to Run a Successful B2B Content Syndication Campaign

How to Run a Successful B2B Content Syndication Campaign How to Run a Successful B2B Content Syndication Campaign Introduction Producing high quality content isn t enough to earn you leads. You need an effective way to put it in front of the right people, at

More information

Introduction AdWords Guide

Introduction AdWords Guide 2018 AdWords Guide Introduction In the perfect scenario, you would be able to advertise to potential customers at the exact moment they show purchase intent. That is exactly what Google AdWords does. AdWords

More information

MEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING

MEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING MEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING Marketers are under pressure to prove how online efforts contribute to their company s bottom line with cold hard analytics. IN THIS GUIDE, WE WILL

More information

ADWORDS IS AN AUTOMATED ONLINE AUCTION. WITHIN A CAMPAIGN, YOU IDENTIFY KEYWORDS THAT TRIGGER YOUR ADS TO APPEAR IN SPECIFIC SEARCH RESULTS.!

ADWORDS IS AN AUTOMATED ONLINE AUCTION. WITHIN A CAMPAIGN, YOU IDENTIFY KEYWORDS THAT TRIGGER YOUR ADS TO APPEAR IN SPECIFIC SEARCH RESULTS.! 1. What is AdWords? ADWORDS IS AN AUTOMATED ONLINE AUCTION. WITHIN A CAMPAIGN, YOU IDENTIFY KEYWORDS THAT TRIGGER YOUR ADS TO APPEAR IN SPECIFIC SEARCH RESULTS. This type of campaign is called a Search

More information

Inc 5000 Agency 2016, 2015 and Marketing Growth Hacks to Help Plastic Surgeons GROW THEIR PRACTICE

Inc 5000 Agency 2016, 2015 and Marketing Growth Hacks to Help Plastic Surgeons GROW THEIR PRACTICE Inc 5000 Agency 2016, 2015 and 2014 5 Marketing Growth Hacks to Help Plastic Surgeons GROW THEIR PRACTICE 1 As important as it is to pursue traditional marketing channels to grow your practice, it s equally

More information

MSP Marketing Engine. Ready-to-Go Programs

MSP Marketing Engine. Ready-to-Go Programs Ready-to-Go grams Introduction MSP owners understand the increasing importance of digital marketing to help with business growth. What is less clear however, is where to start. Between social media, email

More information

Start Making Money: Make Money Helping Local Businesses! Page 1

Start Making Money: Make Money Helping Local Businesses! Page 1 Start Making Money: Make Money Helping Local Businesses! Page 1 Table of Contents Local Marketing... 4 Finding Clients... 5 Walk In... 6 Cold Calling... 7 Brochures, Flyers, Letters... 7 Business Cards...

More information

HOW TO CONQUER A COMPETITIVE INDUSTRY WITH INTERNET MARKETING HOW TO CONQUER A COMPETITIVE INDUSTRY. with Internet Marketing

HOW TO CONQUER A COMPETITIVE INDUSTRY WITH INTERNET MARKETING HOW TO CONQUER A COMPETITIVE INDUSTRY. with Internet Marketing HOW TO CONQUER A COMPETITIVE INDUSTRY with Internet Marketing 1 CONTENTS Introduction Chapter 1 On-site and Off-site SEO Chapter 2 Social Media Marketing Chapter 3 AdWords Chapter 4 Content Marketing Chapter

More information

Introduction 3. Know what your POS should accomplish 4. Analyze the current state of your business 5. Define your retail technology needs 6

Introduction 3. Know what your POS should accomplish 4. Analyze the current state of your business 5. Define your retail technology needs 6 Introduction 3 Know what your POS should accomplish 4 Analyze the current state of your business 5 Define your retail technology needs 6 Set a reasonable budget for your business goals 7 Decide how technology

More information

02 AdWords. 04 Campaign Settings. 06 Google Analytics & Google Tag Manager

02 AdWords. 04 Campaign Settings. 06 Google Analytics & Google Tag Manager Advanced Guide to PPC Acount Audits 01 Introduction 02 AdWords 03 Shared Library & Bulk Operations 04 Campaign Settings 05 Tools & Reports 06 Google Analytics & Google Tag Manager 07 Appendix A & B Paid

More information

Social Media For Brokers:

Social Media For Brokers: This webinar will begin at 2:30PM Social Media For Brokers: Advertising for Social Strategy Welcome Previous webinars Personas Goals Tactics Saving time Tips and tricks A statement from a broker We have

More information

OUR FRATERNITY/SORORITY REPUTATION LIES IN UNTRAINED HANDS

OUR FRATERNITY/SORORITY REPUTATION LIES IN UNTRAINED HANDS OUR FRATERNITY/SORORITY REPUTATION LIES IN UNTRAINED HANDS A Report on Findings from Innova s P.R. Chair Survey BY ERIN CHATTEN & MATT MATTSON BROUGHT TO YOU BY www.i n n ova g re e k.com Copyright 2016

More information

Customer Satisfaction Surveys That Work

Customer Satisfaction Surveys That Work Customer Satisfaction Surveys That Work [ FREE WHITE PAPER] About the Author Eric Dosal has experience in just about every area of small business growth and development. A graduate of Babson College in

More information

MARKETING METRICS THAT MATTER

MARKETING METRICS THAT MATTER MARKETING METRICS THAT MATTER Presented By - Tom Marx WHAT ARE MARKETING METRICS? Data and statistics that help determine the effectiveness of a marketing program 2 WHAT ARE WE MEASURING? Brand awareness

More information

How to Increase with Limited Resources Brand Awareness Tips on increasing Brand Awareness

How to Increase with Limited Resources Brand Awareness Tips on increasing Brand Awareness How to Increase with Limited Resources Brand Awareness Tips on increasing Brand Awareness CONTENT What is Brand Awareness? Why brand awareness is important? Why Your Brand Needs Digital Marketing Strategy

More information

How do your customers find a bed and breakfast?

How do your customers find a bed and breakfast? How do your customers find a bed and breakfast? During the last week of February, 2013, we surveyed a representative sample of about 1300 American adult internet users that were 18 and older to better

More information

The Digital Secrets of Marketing ANY Organization, with any Budget in 2016

The Digital Secrets of Marketing ANY Organization, with any Budget in 2016 The Digital Secrets of Marketing ANY Organization, with any Budget in 2016 About the Presenter: Landon McCarter Grew up in Springfield, Mo Won a basketball state championship for Kickapoo in 2003 Bachelor

More information

Identify, Target and Measure

Identify, Target and Measure SOLUTIONS GUIDE Three Unique Steps to Effective Digital Advertising: Identify, Target and Measure Financial institutions digital spend is growing rapidly. In just six years time, it s expected to nearly

More information

Passive Income Formula

Passive Income Formula The Passive Income Formula COMPENSATION PLAN! Build Passive Income On Autopilot Quick and Easy! Our x 5 forced matrix compensation plan is designed to generate you an unlimited passive income over 5 generations

More information

THE ULTIMATE GUIDE TO GENERATE LEADS VIA YOUR WEBSITE

THE ULTIMATE GUIDE TO GENERATE LEADS VIA YOUR WEBSITE THE ULTIMATE GUIDE TO GENERATE LEADS VIA YOUR WEBSITE CONTENT 1. Does Your Business Have A Dream? 2?? 2. What is Live Chat? 3 3. Live Chat in Industries Today 4 4. Why Your Business Needs Live Chat 7 5.

More information

Mobile Marketing. This means you need to change your strategy for marketing to those people, or risk losing them to your competition.

Mobile Marketing. This means you need to change your strategy for marketing to those people, or risk losing them to your competition. Mobile Marketing Introduction Mobile marketing is one of the fastest growing segments of online marketing. Over the last two to three years, the number of people who access the internet on mobile devices

More information

TOP 10 Tools To Build Your Business Online. by JupiterTechs

TOP 10 Tools To Build Your Business Online. by JupiterTechs 1. Hootsuite - Social Media Broadcasting TOP 10 Tools To Build Your Business Online by JupiterTechs Maintaining a strong internet presence with social media is critical to most businesses. Hootsuite makes

More information

Law firms & the 7 Ps. Why is there no real legal marketing?

Law firms & the 7 Ps. Why is there no real legal marketing? Law firms & the 7 Ps. Why is there no real legal marketing? The past. I first joined a law firm in 2006. At that point most law firm marketing & business development teams comprised marketing generalists.

More information

The Envision process Defining tomorrow, today

The Envision process Defining tomorrow, today The Envision process Defining tomorrow, today Because life and the markets change over time, you need an investment plan that helps you know exactly where you stand now, tomorrow, and in the years to come.

More information

By: Kupiter Pty Ltd

By: Kupiter Pty Ltd By: Kupiter Pty Ltd edwin@kupiter.com TABLE OF CONTENTS Introduction... 3 What is Google AdWords?... 4 Benefits of Google AdWords for Local Businesses... 5 How Google AdWords Works... 8 How to Set Up a

More information

INTELEMARK 10 QUESTIONS TO ASK WHEN EVALUATING A B2B APPOINTMENT SETTING FIRM

INTELEMARK 10 QUESTIONS TO ASK WHEN EVALUATING A B2B APPOINTMENT SETTING FIRM INTELEMARK 10 QUESTIONS TO ASK WHEN EVALUATING A B2B APPOINTMENT SETTING FIRM INTRO A robust sales pipeline brimming with valuable high quality prospects is the lifeblood of successful B2B companies. But

More information

CLIENT CASE STUDY. Sheen Group. An in-depth case study into the goals, strategy and results for Sheen Group.

CLIENT CASE STUDY. Sheen Group. An in-depth case study into the goals, strategy and results for Sheen Group. CLIENT CASE STUDY Sheen Group An in-depth case study into the goals, strategy and results for Sheen Group. About Digital360 We are a digital agency that offers solutions for SMEs seeking market share growth.

More information

Key Performance Indicator Mapping

Key Performance Indicator Mapping Key Performance Indicator Mapping This exercise won t give you specific metrics to use or things to measure. What this will do is give you an extremely powerful tool to build the foundation to develop

More information

THE DIGITAL LANDSCAPE IN SOUTH AFRICA A data driven look at South Africa s relationship with digital.

THE DIGITAL LANDSCAPE IN SOUTH AFRICA A data driven look at South Africa s relationship with digital. THE DIGITAL LANDSCAPE IN SOUTH AFRICA 2017 A data driven look at South Africa s relationship with digital. Introduction Digital in South Africa has always been an interesting and diverse discipline. We

More information

E-Learning Marketing System

E-Learning Marketing System E-Learning Marketing System We designed our three videos so you could learn a quick and easy process to generate as many leads as your business can handle... WITHOUT spending a cent on marketing or advertising

More information

7 WAYS TO SIGN MORE LISTINGS WITH YOUR LUXVT PRESENTATION

7 WAYS TO SIGN MORE LISTINGS WITH YOUR LUXVT PRESENTATION 7 WAYS TO SIGN MORE LISTINGS WITH YOUR LUXVT PRESENTATION A step-by-step guide to boosting your Luxury Real Estate Marketing credentials and building your upscale brand. Introduction Why Should Sellers

More information

Keyword Analysis. Section 1: Google Forecast. Example, inc

Keyword Analysis. Section 1: Google Forecast. Example, inc Section 1: Google Forecast Below is a forecast for some example leather keywords that we recommend focus on. Before the forecast is viewed, keep in mind, that Google bases its numbers on average performance

More information

Social Media Marketing Navigating the Maze

Social Media Marketing Navigating the Maze Social Media Marketing Navigating the Maze Strategies for Success Table of Contents Introduction A New Way to Communicate Social Media Marketing Today The Power at Your Fingertips Making Social Media Work

More information

Digital Profit Master A Report to Help Create Better Online Products

Digital Profit Master A Report to Help Create Better Online Products Digital Profit Master A Report to Help Create Better Online Products Sumner 2. Digital Profit Master By Daniel Sumner 1 Digital Profit master By Daniel Sumner Legal Notice The information contained herein

More information

How to implement a smart glasses program in 7 easy steps.

How to implement a smart glasses program in 7 easy steps. How to implement a smart glasses program in 7 easy steps. By Richard Gerardi April 4, 2017 In 2013, Gartner research predicted that 2017 would be the year the smart glasses could increase field service

More information

The Ultimate Online Reputation Management Guide

The Ultimate Online Reputation Management Guide The Ultimate Online Reputation Management Guide What is Online Reputation Management? Images uploaded to Instagram or Facebook by past visitors. Traveler tweets on Twitter. Critiques posted by journalists

More information

Shannon Robinson Owner / Digital Strategist at CloverLabs

Shannon Robinson Owner / Digital Strategist at CloverLabs Shannon Robinson Owner / Digital Strategist at CloverLabs 13+ years experience in digital marketing with a focus on SEO, Paid Search and Social Media Have worked both in-house and agency side Experience

More information

2015 Hospitality Consumer Report. Get ahead of the biggest trends in the lodging and dining industries

2015 Hospitality Consumer Report. Get ahead of the biggest trends in the lodging and dining industries 2015 Hospitality Consumer Report Get ahead of the biggest trends in the lodging and dining industries Welcome to Our 2015 Hospitality Consumer Report If you ve got customers or guests, it s likely you

More information

getting the most out of the middle thought paper

getting the most out of the middle thought paper thought paper getting the most out of the middle Why your middle and frontline managers are more important than ever - and how to make sure they succeed 03 introduction 04 what's changed and why 05 a shift

More information

DON T FORGET ABOUT MEASUREMENT. Written by: Miko Kershberg, WSI Digital Marketing Expert

DON T FORGET ABOUT MEASUREMENT. Written by: Miko Kershberg, WSI Digital Marketing Expert Don t Forget About Measurement // 1 2 12.ch DON T FORGET ABOUT MEASUREMENT Written by: Miko Kershberg, WSI Digital Marketing Expert Don t Forget About Measurement // 2 Table of Contents Introduction...

More information

UNDERSTANDING THE CUSTOMER LIFETIME VALUE

UNDERSTANDING THE CUSTOMER LIFETIME VALUE UNDERSTANDING THE CUSTOMER LIFETIME VALUE UNDERSTANDING THE CLV Many of us have made our way through life wondering the true value of being taught mathematical equations such as Algebra and Pythagoras

More information

Pre-Workshop Training: Niche Research

Pre-Workshop Training: Niche Research Pre-Workshop Training: Niche Research Overview One of the fundamental mistakes new email marketers make is picking the wrong niche to build a list and market products to. To start you off right, I'm going

More information

6 Steps to Social Media Success for Law Firms

6 Steps to Social Media Success for Law Firms 6 Steps to Social Media Success for Law Firms 6 STEPS TO SOCIAL MEDIA SUCCESS FOR LAW FIRMS By Bria Burk Androvett Legal Media & Marketing Social media is a great way to share firm news about new hires,

More information

STRATEGIC PERSONAL BRANDING TAKING YOUR BRAND TO THE NEXT LEVEL

STRATEGIC PERSONAL BRANDING TAKING YOUR BRAND TO THE NEXT LEVEL STRATEGIC PERSONAL BRANDING TAKING YOUR BRAND TO THE NEXT LEVEL ERidux education Susan Lopez Director, Eridux Education Susan Lopez is a consultant and change agent specializing in developing skills in

More information

Google AdWords Remarketing

Google AdWords Remarketing Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and

More information

How to Avoid Wasting Millions of Dollars Chasing Down Business

How to Avoid Wasting Millions of Dollars Chasing Down Business Industry Focus. Powerful Results ṬM How to Avoid Wasting Millions of Dollars Chasing Down Business By Cynthia Paul Getting smart about your go-to-market strategy, picking the right customers and pre-positioning

More information

Five Essential Components of Hospitality Marketing

Five Essential Components of Hospitality Marketing Five Essential Components of Hospitality Marketing You manage a hotel or resort and want people to stay there. Seems like a reasonable request. The question is, how do you make it happen? The world of

More information

Facebook Friendly Marketing

Facebook Friendly Marketing WELCOME! Welcome to this step-by-step cheat sheet on how to start using paid marketing on Facebook to start getting leads for your business NOW! Following the steps covered in this PDF will get your business

More information

Best Practices for PPC on Google AdWords

Best Practices for PPC on Google AdWords Best Practices for PPC on Google AdWords Your digital advertising efforts require extensive knowledge about how to handle paid search campaigns on Google AdWords and other similar networks. When you aren

More information

Account-Based Marketing: New Trend or Sales Necessity?

Account-Based Marketing: New Trend or Sales Necessity? Account-Based Marketing: New Trend or Sales Necessity? There is an impression that account-based marketing is a new discipline in B2B marketing. But it s been around for a long time. Why is it hot again?

More information

Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them

Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them By Susan LaPlante Dube & Maureen O Grady Condon, MS www.precisionmarketinggroup.com Top 10 Marketing Mistakes Even

More information

Instagram Traffic for E-Commerce

Instagram Traffic for E-Commerce Instagram Traffic for E-Commerce Instagram Basics Instagram is a mobile social network created that is geared strictly to images and videos. Think of it like Twitter but for images and videos. The social

More information

A Marketer s Guide to Call Intelligence: What it is, and why you should care

A Marketer s Guide to Call Intelligence: What it is, and why you should care A Marketer s Guide to Call Intelligence: What it is, and why you should care 844-462-2553 Page 1 The Conversion Blind Spot 65% 65% of businesses rank incoming calls as the source of their most qualified

More information

FREE EBOOK THE SUREFIRE DIGITAL MARKETING STRATEGY TO TRIPLE YOUR SALES

FREE EBOOK THE SUREFIRE DIGITAL MARKETING STRATEGY TO TRIPLE YOUR SALES FREE EBOOK THE SUREFIRE DIGITAL MARKETING STRATEGY TO TRIPLE YOUR SALES LYFE MARKETING: MEET THE PUBLISHER LYFE Marketing is a digital marketing agency. We help small businesses develop and implement digital

More information

The Guide for Buyers of Market Research.

The Guide for Buyers of Market Research. The Guide for Buyers of Market Research www.greenbook.org The Directory is the guide for buyers of market research. The Directory is where thousands of buyers are searching for you. GreenBook.org attracts

More information

3% 8% Both: 18% 10% 27% B2C: 8% 13% B2B: 74% 24% 15% Who We Surveyed

3% 8% Both: 18% 10% 27% B2C: 8% 13% B2B: 74% 24% 15% Who We Surveyed 2018 B2B Now in its eleventh year, the B2B Marketing Mix Report by Sagefrog Marketing Group compiles data from a survey of B2B marketing professionals in healthcare, technology and business services industries.

More information

Remarketing. Google AdWords. What is Google AdWords Remarketing?

Remarketing. Google AdWords. What is Google AdWords Remarketing? Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and

More information

HOW BEST-IN-CLASS DEALERS ARE MAKING MORE CUSTOMER CONNECTIONS

HOW BEST-IN-CLASS DEALERS ARE MAKING MORE CUSTOMER CONNECTIONS : HOW BEST-IN-CLASS DEALERS ARE MAKING MORE CUSTOMER CONNECTIONS SEE HOW YOUR CRM UTILIZATION AND LEAD PROCESSES STACK UP EXECUTIVE SUMMARY The CRM is a relatively recent addition to the automotive dealership,

More information

7 Ways to Increase the Profitability of Your Pediatric Dental Practice

7 Ways to Increase the Profitability of Your Pediatric Dental Practice 7 Ways to Increase the Profitability of Your Pediatric Dental Practice 770-823-3534 www.thepdaa.com pdaadirector@gmail.com 1 Over the last decade, the average dentist has seen income stagnate or even decrease.

More information

Grow Your Small Business With Salesforce SELL. SERVICE. MARKET. SUCCEED.

Grow Your Small Business With Salesforce SELL. SERVICE. MARKET. SUCCEED. Grow Your Small Business With Salesforce SELL. SERVICE. MARKET. SUCCEED. Table of Contents Grow Your Small Business With Salesforce 01 02 03 04 05 Introduction The Salesforce Advantage Chapter 1 Make Everyone

More information

Digital Marketing Trends INTRODUCTION 2 DIGITAL DISPLAY TRENDS 3 CONTENT MARKETING TRENDS 5 VIDEO MARKETING TRENDS 7 ABOUT US 10

Digital Marketing Trends INTRODUCTION 2 DIGITAL DISPLAY TRENDS 3 CONTENT MARKETING TRENDS 5 VIDEO MARKETING TRENDS 7 ABOUT US 10 Digital Marketing Trends INTRODUCTION 2 DIGITAL DISPLAY TRENDS 3 CONTENT MARKETING TRENDS 5 VIDEO MARKETING TRENDS 7 ABOUT US 10 WHAT'S BUZZWORTHY? GET ON BOARD WITH THESE DIGITAL MARKETING TRENDS These

More information

Social Media Survey Results - Comments

Social Media Survey Results - Comments Social Media Survey 2013 Comments Random Lengths issue of June 21, 2013 1 Social Media Survey Results - Comments Does your company use media as a way to inform and communicate with its customers? If not,

More information

Business Startup Cheat Sheet How To Get Funding For Your Startup

Business Startup Cheat Sheet How To Get Funding For Your Startup Business Startup Cheat Sheet How To Get Funding For Your Startup Start A Business People Want The biggest mistake that people make when they start their own business is they start the business THEY want.

More information

A Strategic Approach To Marketing Collateral

A Strategic Approach To Marketing Collateral A Strategic Approach To Marketing Collateral What s Markeing Without Strategy? TABLE OF CONTENTS Collateral That Makes An Impact Using Marketing Collateral to Drive Revenue Measuring Marketing Collateral

More information

Digital Marketing Made Simple

Digital Marketing Made Simple What You Don t Know Helps Your Competition. Digital Marketing Made Simple Sponsored by About Us. Dennis J. Sheely Director of Sales & Marketing NorCal Community Media 30+ years in the media business at

More information

Video Marketing Rules

Video Marketing Rules Lou Bortone s Video Marketing Rules 25 Key Tips for Video Marketing Success Rule #1 Don t just sit there, shoot something! The key to getting started with video is to simply start. Where you are. With

More information

MAPP - The Marketing Action Plan Process

MAPP - The Marketing Action Plan Process 1 2 MAPP The Marketing Action Plan Process Accelerating Growth and Profitability Within Marketing Solutions Action Plan Marketing 210 Riverside Drive Boulder Creek, CA 95006 831-338-7790 rjm@actionplan.com

More information

Putting Workforce Analytics to Work: Achieving Objectives and Realizing Outcomes

Putting Workforce Analytics to Work: Achieving Objectives and Realizing Outcomes Putting Workforce Analytics to Work: Achieving Objectives and Realizing Outcomes Workforce analytics turns people and business data into actionable intelligence. If you re in HR, you ve no doubt noticed

More information

ROI & Marketing. Prove the ROI of your marketing efforts by presenting these six metrics. A Publication of

ROI & Marketing. Prove the ROI of your marketing efforts by presenting these six metrics. A Publication of ROI & Marketing Metrics Your Boss Actually Cares About Prove the ROI of your marketing efforts by presenting these six metrics. A Publication of Introduction. As marketers, we work tirelessly to move the

More information

Terms and Conditions

Terms and Conditions - 1 - Terms and Conditions LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent

More information