Market Segmentation. Introduction to Business & Marketing
|
|
|
- Marion Carpenter
- 5 years ago
- Views:
Transcription
1 Market Segmentation Introduction to Business & Marketing
2 Review Marketing Process of developing, promoting & distributing goods & services to meet consumer wants & needs
3 Review Marketing Functions: 1. Financing 2. Marketing Information Management (MIM) 3. Product/Service Management (PSM) 4. Pricing 5. Distribution 6. Promotion 7. Selling
4 Review Marketing Concept Business should: 1) strive to satisfy customer needs and wants while 2) generating a profit for the business
5 Review Marketing Mix (aka the 4 Ps) Product what Place where Price how much Promotion awareness
6 o Products Key Vocab - goods & services that have monetary value o Consumer - person who uses goods or services o Customer - person who purchases goods or services
7 Target Market A specific group of consumers who have similar wants and needs Goal is to convert consumers into customers. Purpose of marketing to connect businesses with their customers
8 Target Market The target market for the Briar Woods School Store is high school students, parents, and Falcon fans.
9 Target Market Nordstrom Offers high-end brands of fashion items Ralph Lauren, Louis Vuitton, Gucci More affluent year-olds Sears Overwhelming selection of products Adult female homeowners Bargain/discount shoppers who want reliable quality
10 Think About It! What questions help to identify a target market? Think like a marketer what do you need to know about your customers or potential customers? How do businesses collect this kind of information?
11 Stand Up! Push in your chair. Leave your notes where they are. Listen for instructions J
12 Move to the FRONT You consider yourself to have more traditional tastes. You know what you like, and you tend to stick with it! BACK You consider yourself to have trendier tastes. You like change, and you look for a fun or modern appeal.
13 Move to the LEFT You are a relatively health-conscious eater. RIGHT You prefer to eat whatever tastes good.
14 What s your cereal? Cheerios Special K Raisin Bran Total Kashi Honey Bunches Life Organic Cereals Frosted Flakes Rice Krispies Froot Loops Mini Wheats Lucky Charms Cookie Crisp Cap n Crunch Cinnamon Toast Crunch
15 Back to Center! Move back toward the center of the room, and wait for instructions.
16 Move to the FRONT You tend to enjoy entertainment, such as going to the movies or shopping. BACK You tend to enjoy sports and / or outdoor activities.
17 Move to the LEFT You like warm weather. RIGHT You enjoy cold weather.
18 Where Would You Vacation? Florida Las Vegas, Nevada California Cities Texas California Mountains Washington, D.C. New York Chicago, Illinois Colorado Maine
19 Market Segmentation Dividing/classifying the total market into smaller groups of people who share specific needs & characteristics Creates smaller, more precise target markets
20 Demographics Statistics that objectively describe a population in terms of personal characteristics WHO your buyer is Age Gender Income Marital Status Education or Occupation Ethnicity
21 Demographics Demographics for The Briar Woods School Store: Age: Race: all races Gender: male & female Income level: middle income
22 Geographics Based on where people live, travel or shop Location Climate City or Community Size Local or Regional National or Global
23 Geographics Geographics for The Ashburn Ice House Local hockey teams & fans Regional hockey teams
24 Psychographics Base on social & psychological characteristics (WHY we buy) Attitudes Values Interests Opinions Lifestyles
25 Psychographics Hobbies or activities Political or religious affiliations Personality traits Priorities or values
26 Psychographics My psychographics: Attitude: positive outlook on life Values: honesty, hard-work, family Lifestyle: budget-conscious, lives 15-miles from family, full-time employee
27 Review Product Consumer Customer Target Market Market Segmentation
28 Vocab. Notebook cont. VOCAB TERM DEFINITION PHOTO 8. Marketing concept states that to make a profit a business must focus all efforts on satisfying the needs & wants of the customer Vocabulary Terms: 8. Market segmentation 9. Geographic 10. Demographic 11. Psychographic You will draw a photo of something that helps you remember this term keep it simple!
Chapter 6. Segmentation, Targeting, and Positioning Target marketing, market segmentation, and product positioning; driving forces in the world of
Chapter 6. Segmentation, Targeting, and Positioning Target marketing, market segmentation, and product positioning; driving forces in the world of marketing Atomic Skis Canada using these concepts, it
Chapter 2.2 Market Segmentation & Target Market
Chapter 2.2 Market Segmentation & Target Market What You ll Learn: Definition of Market Segmentation Four methods to segment a market Differentiate between Mass Marketing and Segmentation Analyzing Markets
Market segmentation. A Guest Article by Brian Ballard January
A Guest Article by Brian Ballard January 2010 Finding your niche is the element of your marketing planning that will help you to determine who your customers are, their geographic location, how and why
Chapter Seven. Customer-Driven Marketing Strategy: Creating Value for Target Customers. i t s good and good for you 7-1
i t s good and good for you Chapter Seven Customer-Driven Marketing Strategy: Creating Value for Target Customers Copyright 2012Pearson Education, Inc. 7-1 Customer-Driven Marketing Strategy: Creating
Chapter 1. marketing is all around us. Section 1.1 Marketing and the Marketing Concept. Section 1.2 The Importance of Marketing
Chapter 1 marketing is all around us Section 1.1 Marketing and the Marketing Concept Section 1.2 The Importance of Marketing Section 1.3 Fundamentals of Marketing Section 1.1 Marketing and the Marketing
Principles of Marketing. by Jeff Tanner and Mary Anne Raymond
Principles of Marketing by Jeff Tanner and Mary Anne Raymond Chapter 3 Consumer Behavior How People Make Buying Decisions 2010 Flat World Knowledge, Inc. do you buy the you buy? did you on what you bought?
Psychographic Segmentation
Psychographic Segmentation By Jim Mintz, Managing Partner, CEPSM Psychographics marketing Psychographics marketing may be a concept that you are not fully aware of, but it is an essential part of marketing.
How to Identify a Target Market and Prepare a Customer Profile
How to Identify a Target Market and Prepare a Customer Profile Written by Women s Enterprise Centre 1. WHAT YOU SHOULD KNOW BEFORE GETTING STARTED In order to market your product or service, it is imperative
Principles of Marketing 15 th ed Phillip Kotler & Gary Armstrong
Principles of Marketing 15 th ed Phillip Kotler & Gary Armstrong CHAPTER SEVEN Customer-Driven Marketing Strategy: Segmentation, Targeting & Positioning Lecturer: Emran Mohammad Mkt: 202 (Section 3,4)
Cereal Industry. By Kenna Conway, Chris Groton, Kimmy Letzler and Ben Pham
Cereal Industry By Kenna Conway, Chris Groton, Kimmy Letzler and Ben Pham Agenda 1 Introduction 2 Industry Analysis 3 Advertising Strategies 4 Advertising Trends 5 Recommendation & Analysis Why Cereal?
Leadership, Attitude, Performance...making learning pay!
AP Leadership, Attitude, Performance...making learning pay! Marketing-Information Management LAP 9 Performance Indicator: IM:196 Market Identification Find your mark(et) Pick your clique Pool your resources
Leaderboard Ad Position 728 x 90 pixels. Large Ad dominates page! Skyscraper Ad Position 160 x 600 pixels
Automotive Real Estate Employment LA.com Research Introducing the San Bernardino Sun homepage. San Bernardino Sun prominently features positions in the most dominant locations on the Web site. You can
Part 5 Marketing: Developing Relationships
Part 5 Marketing: Developing Relationships 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This
Branding & Marketing Workshop
Branding & Marketing Workshop Lanny Lewis Florida State University Entrepreneur in Residence Teaching Faculty Today s Topics Who will buy? Describe. Picture your Brand. Name. Protect. Voice. Effective
Chapter 2 Market Segmentation and the Hospitality Industry
Chapter 2 Market Segmentation and the Hospitality Industry Marketing in the Hospitality Industry Outline Know the reason why we need to segment markets Describe the value of each segmentation for marketing
Global Marketing. Contemporary Theory, Practice, and Cases. By Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli. Taylor & Francis 2016
Global Marketing Contemporary Theory, Practice, and Cases By Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli Chapter 9 Segmenting, Targeting, and Positioning for Global Markets Learning
Our Strategy Race: Leg 2 - From Lisbon to Cape Town. Segmentation. Bases for Consumer Market Segmentation. DEMOGRAPHIC Segmentation
Our Strategy Race: Leg 2 - From Lisbon to Cape Town Market DEMOGRAPHIC 1 Leg 2 From Lisbon to Cape Town Road Map THEME 1 Consumer Markets Market 5 : geographic, Needs-benefits sought Decision Roles User
Made to Order. An analysis of US consumer perception towards personalization
Made to Order An analysis of US consumer perception towards personalization Contents Introduction...3 Why Personalize?...4 Who Personalizes?...5 The Gifters...7 Avid Fans of Personalization...9 Taking
Strategy and the Marketing Mix
Strategy and the Marketing Mix Business Policy Please note that these slides are not intended as a substitute to reading the recommended text for this course. 0 Objectives Relevance of strategic marketing
Analyzing the Marketing Environment
i t s good and good for you Chapter Three Analyzing the Marketing Environment Copyright 2012 Pearson Education, Inc. 3-1 Analyzing the Marketing Environment Topic Outline Macroenvironemnt The Demographic
Ch. 1 and 2 Test Review, S. E. Marketing
Ch. 1 and 2 Test Review, S. E. Marketing True/False Indicate whether the sentence or statement is true or false. 1. Marketing is an important business function that involves all individuals. 2. UPS is
CONCEPTS AND BASES FOR MARKET SEGMENTATION
From the SelectedWorks of Nnamdi Emeana 2015 CONCEPTS AND BASES FOR MARKET SEGMENTATION Nnamdi Emeana Available at: https://works.bepress.com/nnamdiemeana/3/ CONCEPTS AND BASES FOR MARKET SEGMENTATION
Bases for Consumer Market Segmentation. Behavioristic Segmentation
Our Strategy Race: Leg 2 - From Lisbon to Cape Town Market Picture source: Volvooceanracecom Leg 2 From Lisbon to Cape Town Road Map THEME 1 Consumer Markets Market 5 : geographic, Needs-benefits sought
Introduction. Market segmentation is defined as:
Ibrahim Sameer 1 Introduction Market segmentation is defined as: The process of breaking down the total market for a product or service into distinct sub-groups or segments, where each segment might represent
advertising x strategy
advertising x strategy basic element x campaign planning Advertising strategy = plan? Advertising strategy = plan? YES! An advertising strategy is a plan to reach and persuade a customer to buy a product
Consumers Behavior. What is Consumer Behavior? Consumer Behavior Involves Many Different Actors
Consumers Behavior Consumer Behavior Buying, Having, and Being Sixth Edition By Michael R. Solomon What is Consumer Behavior? Consumer Behavior: The study of the processes involved when individuals or
Introduction to Psychology. Lecture no: 43 TRY TO FIND ANSWERS TO THESE QUESTIONS:
Lecture no: 43 TRY TO FIND ANSWERS TO THESE QUESTIONS: Why do manufacturers advertise their products? Why do advertisers use models in the advertisements? Why do advertisers use cartoons rather than human
Tamil Murasu MEDIA KIT 2016
Tamil Murasu MEDIA KIT 2016 CONTENTS o About Tamil Murasu o Facts & Figures: Readers Profile o Benefits to Advertisers o Creative Options o Advertising Rates o Appendix ABOUT... TAMIL MURASU OVERVIEW
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
Exam Name MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Integrated Marketing Communications involves the coordination of all forms of marketing
Targeting & Segmentation
Targeting & Segmentation Targeting and Segmentation If Direct Marketing is the focusing of resources on the superior opportunity then targeting is the activity which identifies the superior opportunity.
NFTE Entrepreneurial Case Study Marbles: The Brain Store
Notes: NFTE Entrepreneurial Case Study Marbles: The Brain Store Student Name: In 2008, former high-school teacher Lindsay Gaskins was looking to start her own company, but she wasn t sure what type of
McGraw-Hill/Irwin 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
2 The Role of IMC in the Marketing Process McGraw-Hill/Irwin 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. Marketing and Promotions Process Model Marketing Strategy and Analysis Competitive
Using Audience Personas to Improve Digital User Experience
PUNCHKICK INTERACTIVE Using Audience Personas to Improve Digital User Experience WHY TRADITIONAL AUDIENCE SEGMENTS MISS THE MARK AND HOW PSYCHOGRAPHIC PERSONAS CAN LEAD TO SUCCESS TODAY 55 East Monroe
affordability budgeting Method in which companies budget for marketing based on what they believe
Glossary -1 Glossary for Wood, The Marketing Plan 2e affordability budgeting Method in which companies budget for marketing based on what they believe they can afford. (Chapter 10) annual plan control
CARL McDANIEL Department of Marketing University of Texas at Arlington
CARL McDANIEL Department of Marketing University of Texas at Arlington CHARLES W. LAMB MJ. Neeley School of Business Texas Christian University JOSEPH F. HAIR, JR. Department of Marketing Kennesaw State
Chapter 4: Demand Section 2
Chapter 4: Demand Section 2 Objectives 1. Explain the difference between a change in quantity demanded and a shift in the demand curve. 2. Identify the factors that create changes in demand and that can
3-step Content Marketing Strategy
3-step Content Marketing Strategy DISCOVER ü Customers ü Competitors Soci Media Content Strateg Strategy y DEVELOP ü Create + Curate ü Incentivise DEFINE ü Objectives & Metrics ü STEPPS for virality DISCOVER
Lake Tahoe Visitors Authority. Visitor Profile Study Top Line Results Preliminary Summer 2015
Lake Tahoe Visitors Authority Visitor Profile Study Top Line Results Preliminary Summer 2015 Project Objectives Develop visitor profile data. Analyze the importance of various factors on decisions to visit
YOUTH ODYSSEY. Page 1
2014 YOUTH ODYSSEY Page 1 2014 Youth Odyssey is a study that focuses on youths aged 15 21, a group that represents 6.1 million people in Great Britain (source: GB TGI). This is a time of change in the
Beyond Demographics. Targeting Likely Consumers through Psychographic Traits. Steven Millman, Chief
Beyond Demographics Targeting Likely Consumers through Psychographic Traits Steven Millman, Chief Scientist @stevenmillman The challenge Although the depth and breadth of data have exploded in recent years,
Marketing Communications Plan Honey Nut Cheerios
Marketing Communications Plan Honey Nut Cheerios Jessica Anderson Spring 2012 Anderson 1 Table of Contents Overview..2 Situation Analysis 3 Company Analysis 3 Market Analysis 4 Product Analysis...6 Competitive
Scottish Rugby Marketing Guide for Clubs
Scottish Rugby Marketing Guide for Clubs First things first, what is marketing? Here is a very basic definition: The action or business of promoting and selling products or services, including market research
Claritas Segmentation & Market Solutions (SMS)
Claritas Segmentation & Market Solutions (SMS) Report reference for Local Market Audience Analyst (LMAA). Click on the name of a SMS Category or Report to learn more. Local Market Audience Analyst (LMAA)
IDEAL CUSTOMER AVATAR TOOLKIT
IDEAL CUSTOMER AVATAR TOOLKIT Ideal Customer AVATAR TOOLKIT 2 According to the SBA, 95% of small businesses fail within the first 5 years. One of the main reasons these businesses fail is the lack of a
BAFS Elective Part Business Management Module Marketing Management
Business Management Module Marketing Management : Marketing Strategies for Goods Marketing Mix Technology Education Section Curriculum Development Institute Education Bureau, HKSARG April 2009 What are
Tamil Murasu MEDIA KIT 2013
Tamil Murasu MEDIA KIT 2013 CONTENTS o About Tamil Murasu o Facts & Figures: Readers Profile o Benefits to Advertisers o Creative Options o Advertising Rates o Appendix ABOUT... TAMIL MURASU OVERVIEW
4-1. Chapter 4. Understanding the Marketing Environment: Segmentation, Targeting, and Positioning
4-1 Chapter 4 Understanding the Marketing Environment: Segmentation, Targeting, and Positioning 4-2 1. Explain the process of STP marketing. 2. Describe bases for identifying target segments. 3. Discuss
Chapter 2 The Role of IMC in the Marketing Process. Learning Objectives. Learning Objectives
Chapter 2 The Role of IMC in the Marketing Process Copyright 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Marketing process & consumer behaviour
Marketing process & consumer behaviour Key Topics Definition of marketing The external marketing environment Segmentation and target marketing The consumer buying process Organizational markets and buying
i t s good and good for you Chapter Three Analyzing the Marketing Environment Copyright 2012 Pearson Education, Inc. Publishing as Prentice Hall 3-1
i t s good and good for you Chapter Three Analyzing the Marketing Environment Copyright 2012 Pearson Education, Inc. 3-1 Analyzing the Marketing Environment Topic Outline The Company s Microenvironment
Targeting on derstandard.at
Targeting on derstandard.at Precise advertising Three types of targeted advertising The aim of targeted advertising is to address an exact target audience in order to increase the success of your campaign,
Segmentation is taking the entire market and breaking it down into smaller groups that share similar characteristics. This is discussed in more depth
1 2 3 4 Segmentation is taking the entire market and breaking it down into smaller groups that share similar characteristics. This is discussed in more depth on the next slide. 5 Homogeneous Members of
MGT301 PRINCIPALE OF MARKETING Short Notes Chapter# 1~ 22 http://vustudents.ning.com/ (CHAPTER-1) PRINCIPALE OF MARKETING MARKETING: It is the delivery of customer satisfaction at a profit. Or It is a
EXPERIENCES ARE UNFORGETTABLE.
Micro-Moments Are Nice. EXPERIENCES ARE UNFORGETTABLE. Millennials Brands Who Bring Them Experiences, Not Things MARCH 2016 Micro-Moments Are Nice. Experiences Are Unforgettable. We are an always-on society,
Personal Finance Unit 1 Chapter Glencoe/McGraw-Hill
0 Chapter 2 Finances and Career Planning What You ll Learn Section 2.1 Identify the personal issues to consider when choosing and planning your career. Explain how education and training affect career
Consumer and Market Insights: Bakery & Cereals Market in India. CS1889MF August 2015 Sample Pages
Consumer and Market Insights: Bakery & Cereals Market in India CS1889MF August 2015 Sample Pages Table of Contents Introduction Classifications and definitions Methodology Market Overview Macroeconomic
Importance of demographics segmentation
Demographic segmentation is the process of dividing the total people in the market based on the customer demographics. Demographic segmentation slices the market on parameters like age of the customer,
Selecting Target Markets. By Shinta P
Selecting Target Markets By Shinta P What is Target Market? A Target Market is a specific group of potential customers which you have identified who have needs or problems which your products or services
Segmentation, Targeting & Positioning
Segmentation, Targeting & Positioning Resource Person MATHISHA HEWAVITHARANA MBA (Col),BBA Sp.Mktng (Col), PPG DIP. In Mktng (UK), MCIM (UK), Chartered Marketer (UK), Practicing Marketer (SL), ACMA, CGMA
A STUDY OF DMO VISITOR GUIDES
A STUDY OF DMO VISITOR GUIDES User Profile, Usage & Conversion Research conducted for the WACVB Education & Research Foundation by Destination Analysts, Inc. PROJECT OVERVIEW & METHODOLOGY BACKGROUND In
June 2015 LUXURY GOODS RESEARCH PRESENTATION
June 2015 LUXURY GOODS RESEARCH PRESENTATION 2 293 RESPONDENTS 389 RESPONDENTS 180 RESPONDENTS 199 OTHERS RESPONDENTS ABOUT THE RESPONDENTS TOTAL RESPONDENTS: 1,061 MALE: 86% FEMALE: 14% 80,000 /$100,000+
The Impact of Proper Marketing Communication Channels on Consumer s Behavior and Segmentation Consumers
The Impact of Proper Marketing Communication Channels on Consumer s Behavior and Segmentation Consumers Tan Kai Hun 1, Rashad Yazdanifard 2 1 Center of Southern New Hampshire University Programs, HELP
Buyer Persona Template
Buyer Persona Template Facebook Tips and Info*: New Hampshire businesses without a Facebook presence may be missing out on a valuable audience, because -- according to a new report -- about two-thirds
Ross Stores, Inc. Investor Overview November 2017
Ross Stores, Inc. Investor Overview Disclosure of Risk Factors Forward-Looking Statements: This presentation contains forward-looking statements regarding expected sales, earnings levels, and other financial
How collec)ng the right social data can help you develop richer, deeper connec)ons with your customers
+ FullContact Alexis Costa Fossil Marketing Director Bart Lorang FullContact CEO and Founder How collec)ng the right social data can help you develop richer, deeper connec)ons with your customers Fossil
Sticky Sites LESSON PLAN. Essential Question How do websites attract visitors and keep them there?
LESSON PLAN Sticky Sites Essential Question How do websites attract visitors and keep them there? Lesson Overview Students learn about some of the features that attract and retain visitors to websites.
California Tourism Canada Advertising ROI Research. November 2009 Strategic Marketing & Research, Inc
California Tourism Canada Advertising ROI Research November 2009 Strategic Marketing & Research, Inc Table of Contents Background Information 3 Background and Objectives 4 Methodology 5 Market Geography
Demand- how much of a product consumers are willing and able to buy at a given price during a given period.
Ch. 4 Demand Ch. 4.1 The Demand Curve (Learning Objective- explain the Law of Demand) In your world- What are the goods and services that you demand? What happens to your buying when the price goes up
Domestic Advertising. Research Summary. March 2010 Prepared by Strategic Marketing & Research, Inc.
Domestic Advertising Total 2009 ROI ROI Research Summary March 2010 Prepared by Strategic Marketing & Research, Inc. Table of Contents Methodology 3 Conclusions 4 Recommendations 7 2009 Advertising Strategy
Brand Awareness Campaign Affiliate Partnership Opportunities
Brand Awareness Campaign Affiliate Partnership Opportunities 1 Doctors That DO Campaign Overview The AOA has sponsored the Doctors That DO campaign to raise public awareness of osteopathic medicine and
Australia Advertising Effectiveness ROI. October2011
Australia Advertising Effectiveness ROI October2011 Background & Methodology Visit California entered the Australian market with paid media in 2010, building upon other international presence the agency
Factors Affecting On-line Shopping Behaviour of Consumers
Factors Affecting On-line Shopping Behaviour of Consumers Dr Uma Narang Department of Commerce PGGC, Sector- 46 Chandigarh Abstract With the rapid development of electronic commerce, network technology,
Electronic Commerce Engineering
219322 Electronic Commerce Engineering Lecture 7 Laudon & Traver: Chapter 7 E-commerce Marketing Concepts Copyright 2007 Pearson Education, Inc. Slide 7-1 NetFlix Develops and Defends Its Brand Class Discussion
B2C Data Universe Datasheet
B2C Data Universe Datasheet Our B2C Data is the ideal starting point for your next marketing campaign, from the people who are passionate about data. Our B2C universe is a consumer data pool of over 45
QUESTIONNAIRE CONSUMER PURCHASING BEHAVIOUR WITH REGARDS TO TEXTILES - A STUDY IN CHENNAI CITY
QUESTIONNAIRE CONSUMER PURCHASING BEHAVIOUR WITH REGARDS TO TEXTILES - A STUDY IN CHENNAI CITY Kindly select the appropriate answer. I. Demographic characteristics I. Sex: M F 2. Age (years): (a) Less
The Dynamics of Difference Why Diversity Matters in Building a Stronger Team
The Dynamics of Difference Why Diversity Matters in Building a Stronger Team Barbara Cheives Ground Rules Understand that we are all experts in our own experiences. Respect others experiences, values and
Unit 6 Retailing Key Vocabulary
Unit 6 Retailing Key Vocabulary ESP Vocabulary and Texts SII-- Joe (also available on ESP Quia Website) appeal (Pg. 61) digit (Pg. 62) extension (Pg. 67) functional (Pg. 64) middleman (Pg. 66) General
Measuring the Segmented Customer Experience
612-747-4021 www.heartofthecustomer.com jim@heartofcustomer.com Measuring the Segmented Customer Experience By Jim Tincher, Principal Consultant January 5, 2012 Introduction Segmentation is a critical
ASSIGNMENT 2. Read this introduction. Then read Chapter 2, Segmentation, Targeting, and Positioning pages 39 69, in your textbook, Consumer Behavior.
ASSIGNMENT 2 Read this introduction. Then read Chapter 2, Segmentation, Targeting, and Positioning pages 39 69, in your textbook,. Mass Marketing The Model-T automobile was efficiently and economically
Social Marketing. Social Marketing & Health Behaviors. What is Marketing? Marketing is an enterprise with goals. Marketing & Advertising
Social Marketing & Health Behaviors Social Marketing Originated in a 1971 article by Philip Kotler & Gerald Zaltman Use the principles used to sell products to consumers to sell ideas, attitudes and behaviors
Subway Marketing Plan
Subway Marketing Plan Marketing Plan, Part I Summary Subway was started in Connecticut in 1965 by seventeen-year old Fred DeLuca and his family friend Dr. Peter Buck. In 1974, after growing to 16 restaurants,
Chapter 3 Market Segmentation. Chapter Outline
Chapter 3 Market Segmentation Consumer Consumer Behavior, Behavior, Ninth Edition Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall Chapter Outline What Is Market Segmentation? Bases for
CHAPTER 5 OVERVIEW OF MARKETING. By: Engr. Muhammad Muizz Bin Mohd Nawawi
CHAPTER 5 OVERVIEW OF MARKETING By: Engr. Muhammad Muizz Bin Mohd Nawawi Definition of Marketing The process by which companies create value for customer and build strong customer relationships in order
Case Study Case Study
Case Study HISTORY Tony the Tiger Tony first appeared in 1951 when Frosted Flakes were created, and he has been the mascot for Frosted Flakes since it s beginning. Tony was created by Leo Burnett who sketched
Chapter 6. Analyzing Consumer Markets and Buyer Behavior
Chapter 6 Analyzing Consumer Markets and Buyer Behavior PowerPoint by Karen E. James Louisiana State University - Shreveport 2003 Prentice Hall, Inc. To accompany A Framework for Marketing Management,
FD0025IS Sample Pages Insight Report May 2014
Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Indian Bakery & Cereals Market FD0025IS Sample Pages Insight Report May 2014 Example table of contents Definitions
Sticky Sites. objectives. Essential Question: How do websites attract visitors and keep them there? Learning Overview and Objectives
Estimated time: 45 minutes Essential Question: How do websites attract visitors and keep them there? Learning Overview and Objectives Overview: Students learn about some of the features that attract and
Why Social Should Be A Part of Your Advertising Strategy. Bruce Kearns, VP Operations
Why Social Should Be A Part of Your Advertising Strategy Bruce Kearns, VP Operations About Community Elf Formed in late 2010 in Pittsburgh Content Marketing - before content marketing was chic Service
Marketing Natural Resources CSS 385
Marketing Natural Resources CSS 385 Buyer behavior segmentation Macroenvironment Horizontal diversification strategy Product attributes Psychographic information Economic models Life cycle stages 2 3 4
Team 5 Darren Elgin Emmanuel Fion Ravethi Ubai
Team 5 Darren Elgin Emmanuel Fion Ravethi Ubai Mentholatum Marketing Objectives (A) Target Market Gain greater insights into the psychology of teens aged 12-17 who have regular acnes problems Assess the
District > Basic > Marketing Education > Retailing ( ) (District) > Juett, David
Granite School District (08.0705) (District) District > Basic > Marketing Education > (08.0705) (District) > Juett, David Unit Essential Questions Content Skills Vocabulary Formative The World of (Week
LIQUOR CHANNEL OVERVIEW. February 2018
LIQUOR CHANNEL OVERVIEW February 2018 The liquor channel matters #1 IN TOTAL ALCOHOL EXPERIENCE $46 BILLION IN SALES +46K LIQUOR OUTLETS 85% sell beer 164M TOTAL TRIPS Sources: Nielsen TD Linx 2016; Nielsen
NCSSFL Interculturality Can-Do Statements
NCSSFL Interculturality Can-Do Statements The need for language competence in a global society touches every sector of life. From career preparation in an international workforce to citizen diplomacy and
Provide Your Prospects with an Amazing Candidate Experience!
Provide Your Prospects with an Amazing Candidate Experience! How do you entertain as well as inform your franchise candidates to show them how great your brand is? Every contact you have with them -- your
2, 1 EE CONOMIC SYSTEMS
2, 1 For use with textbook pages 31 38 EE CONOMIC SYSTEMS KEY TERMS economic system The way in which a nation uses its resources to satisfy its people s needs and wants (page 31) traditional economy A
Digital Marketing Customer Workbook
Digital Marketing Customer Workbook Your First Step in Digital Marketing Success! Table of Contents: Introduction 3 Why Target My Audience 4 Questions to Answer 6 Business Goals 8 Customer Descriptions
IDENTIFICATION THE USE OF GOODCASH MOBILE APPLICATION AS A MONEY MANAGER TOOL OF GOODISM INC S CUSTOMERS
JOURNAL OF BUSINESS AND MANAGEMENT Vol. 4, No.9, 2015: 1053-1058 IDENTIFICATION THE USE OF GOODCASH MOBILE APPLICATION AS A MONEY MANAGER TOOL OF GOODISM INC S CUSTOMERS Meiliane Stephanie Cincin and Budi
WHO SHOPS, AND HOW? Germany s biggest analysis of shopper types
STATUS SHOPPER EXPERIENCE SHOPPER WHO SHOPS, AND HOW? FEEL-GOOD SHOPPER Germany s biggest analysis of shopper types FUN SHOPPER The objective: Responding pricisely to customer needs. Listening is essential
Degree of Islamic culture adoption in Malaysian SME hospitality industries
Current Issues in Tourism ISSN: 1368-3500 (Print) 1747-7603 (Online) Journal homepage: http://www.tandfonline.com/loi/rcit20 Degree of Islamic culture adoption in Malaysian SME hospitality industries Rusnah