CHAPTER III DEMOGRAPHIC PROFILE OF RESPONDENTS
|
|
- Madeline Weaver
- 6 years ago
- Views:
Transcription
1 CHAPTER III DEMOGRAPHIC PROFILE OF RESPONDENTS A demographic is a group of consumers that share a collection of marketrelevant attributes. This group can be any number of people across the same time frame. Market-relevant attributes can include any number of shared values, physical attributes, experiences, beliefs, environmental conditions, cultures, or political or financial elements that can be used to increase awareness, loyalty, sales, or product improvement. Generally, enough of these attributes are combined together to form a concise image of the demographic group: this forms a demographic profile. These profiles also display the characteristics of a typical member within these subgroups/cultures. This allows the development of a marketing strategy: providing the foundation for a solid marketing plan. Demographic research is a powerful and functional tool that can personalize marketing campaigns, increase interest and loyalty, as well as provide improved functionality and efficiency - with minimal or no loss of time and efficiency. Demographic Targeting solution allows marketeers to reach consumers identified by their demographic characteristics, such as age, gender and many others. With number of increasing online users and high average frequency of visits, demographic targeting provides the broadest reach (millions of impressions) of any online shopping providers. Demographic characteristics such as age, gender, income, occupation, education, marital status are most often used as the basis for the market study. Demography refers to the vital and measurable statistics of the population. Demographics help to locate a target market and this information is not accessible and 132
2 cost-effective way to identify a target market. The various demographic variables are those that reveal the ongoing trends such shift in the age, income, education etc. that signals business opportunities. Research of the Internet shopper has typically included demographic questions of age, education and ousehold income (Fram & Grandy, 1995). Over time the Internet buyer, once considered the innovator or early adopter, has changed. While once young, professional males with higher educational levels, incomes, tolerance for risk, social status and a lower dependence on the mass media or the need to patronize established retail channels (Ernst & Young, 2001; Mahajan, Muller & Bass, 1990), today s Internet buyer shows a diversity of income and education (U. S. Dept. of Commerce, 2003).For Internet buyers, gender, marital status, residential location, age, education, and household income were frequently found to be important predictors of Internet purchasing (Fram & Grady, 1997; Kunz, 1997; Mehta & Sivadas, 1995; Sultan & Henrichs, 2000). Sultan and Henrichs (2000) reported that the consumer s willingness to and preference for adopting the Internet as his or her shopping medium was also positively related to income, household size, and innovativeness. In 2000, women represented the major online holiday season buyer (Rainne, 2002; Sultan & Henrichs, 2000). The challenge faced by online marketers is to invite and retain the young customers by offering them a bouquet of options to choose from; since the penetration of digital products is the highest amongst youth. Generation next will determine the future of the online market in India. It is these young men and women who surf the net regularly and are more knowledgeable about the use of technology and their applications then what their parents know. The young are well connected, well aware and are more influenced by its community and society. The youth is a part of the 133
3 social fabric and has to be dealt with delicately and carefully. The new generation is connected in a different way, the way of wireless and broadband. The youth will control and determine what it wants and it should be hot, happening and big. The success and acceptance of any technology in a country depends upon the nature and direction of the change that it brings in the lives of the people. How far and in what way the new wave of the changed processes influences the way people act and react very much decides and determines whether the new state of the art will be marked as the building block of a developing economy. Past studies reveal that older persons are more resistant to new technologies because they have achieved remarkable success with their own working habits, nourishing their own values and mastering their own style of leadership. Older people are not very receptive to change of technology and work procedures. As compared to older persons, youth is more appropriate for targeting as the receiver of new technology. Youth or younger generation has still to set the ground for achievements by developing resources and skills. They have more energy to groom themselves according to the changing demands, they are more flexible in their approach towards a new way of living, they can be expected to adjust to and welcome new technology with open arms as compared to older people. In order to increase market potential of online shopping, the knowledge of demographics is important for the marketer to formulate the online marketing strategies to woo the customers. It is important to understand the demographic factors because many important decisions are often influenced by the demographic variables. This study is primarily conducted to understanding the impact of demographics in influencing the consumption of products over internet. The demographics play a vital role in figuring out the psyche of buyers in offline marketing. Imbibing the same for online would be helpful to the corporate to profile 134
4 potential internet buyers. It would help them to devise strategies and customize the offerings according to Age, Gender, Occupation and Income. The differential price technique could be adopted for different age, occupation and Income groups. Products/services could be customized according to gender. Hence, it is very useful for the marketers to identify the impact of demographics. It could be a significant cue to the corporate to tailor made online services suitable to different occupation groups. This chapter presents the demographic profile of respondents. The data for the study has been collected from the 800 respondents of different districts of Punjab, Haryana and U.T of Chandigarh with the help of the questionnaire developed by the researcher. The survey has been carried out on the basis of some demographic characteristics or factors like occupation, age, income, education etc. Table 3.1 Association of Age and Online Shopping Ho (a): Age has no association with online shopping. H1 (a): Age has significant association with online shopping. Frequency Percent Valid Percent Cumulative Percent Valid years years above 45 years Total Missing System 4.5 Total
5 Test Statistics Frequency of online shopping Age Chi-Square a b Df 3 2 Asymp. Sig a. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is b. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is Interpretation: Age is one of the important demographic variable that has an influence on online shopping. In the present table four age groups are considered in determining the impact on usage of online shopping among Indian consumers i.e. below 18 years of age, years, years of age and more than 45 years. The table explained that the value of chi square is with 3 degree of freedom. It is significant (P<.05). Therefore we reject the null hypothesis Ho (a) and accept the alternative hypothesis H1 (a). Hence, it is concluded that age has significant association with online shopping. Out of the four age groups, the maximum respondents i.e. 53.2% respondents lies between years and 42.9% lies in the age group of year. It is found that youngsters have the highest perception and prefers more online shopping than the age group above 45 years. The reason being that youngsters are computers savvy, more skillful in using online shopping. Young consumers wants to do shopping with convenience and comfort without hassles which is found in online shopping. Young people are quick in decision making and take risks while adopting new trends of shopping. The most important reason that most of the shopping sites are offering products which appeals and lures the youngers. On the 136
6 other hand, the matured respondents above the age of 45 years are reluctant to do online shopping because they are risk averse and would like to feel and experience the product before to buy the product. As far as the age variable is concerned, users of online shopping is young, as the new technological advances in online shopping requires individual capacity to understand the complexities and changes in the new technologies and develops a positive attitude towards it. Table 3.2 Association of Gender and Online Shopping Ho. (b): Gender of consumer has no association with online shopping. H1 (b): Gender has significant association with online shopping Frequency Percent Valid Percent Cumulative Percent Valid Male Female Total Missing System 4.5 Total Test Statistics Frequency of online shopping Gender Chi-Square a.000 b Df 3 1 Asymp. Sig
7 a. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is b. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is Interpretation: - Gender was included in the survey in order to find the difference between males and females concerning beliefs towards online shopping. The table explained the value of chi-square is.000 with 3 degree of freedom. It is insignificant (P>.05). Therefore we accept the null hypothesis Ho (b) and reject the alternative hypothesis H1(b). It is concluded that gender has no association with online shopping. The study found that both the males and females are showing interest in preferring online shopping. Gone are the days when females were not allowed to do the job and take important decisions in the family. But now a days, the nuclear urban families are mushrooming up and females play an active role in decision making. Because of the dual spousal income, the purchasing power of females has been increased and they wish to enjoy the modern technology. There has been a fundamental change in shopping patterns in terms of frequency and the shopping cycle. Females are more likely to go in for the impulse purchase and buy more often. Rising working females has also given boost to online shopping. Now days, females believes in status quo and imitate others in online shopping. It is seen that now females are not home makers, rather they are home managers. Also because of the growing trend of nuclear urban families and dual spousal income, the role and status of women is very important in the decision making related to when, where and how of purchase decisions. Hence, there has been an active involvement in decision making in family. Keeping in mind, the online shopping companies are offering attractive offers and promotions to attract both the genders to buy the products online. The study also found that as online 138
8 shopping is growing trend among Indian consumers, so both males and females do give preference to online shopping in India. Table 3.3 Association of Marital Status and Online Shopping Ho(c): Marital Status of consumer has no association with online shopping. H1(c): Marital Status of consumer has significant association with online shopping. Frequency Percent Valid Percent Cumulative Percent Valid Single Married Total Missing System 4.5 Total Test Statistics Frequency of online shopping Gender Chi-Square a b Df 3 2 Asymp. Sig a. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is b. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is
9 Intrepretation: - Marital status play a significant role in buying behavior related to purchase of goods and services. In the table 3.3, the value of chi-square is with 3 degree of freedom. It is significant (P<.05). Therefore we reject the null hypothesis Ho(c) and accept the alternative hypothesis H1(c). Hence marital status has significant association with online shopping. It is concluded that young and single prefer more online shopping than married persons. As in the table the maximum respondents are unmarried i.e. 61.7% are singles who prefers online shopping in India. The research found that unmarried people have less responsibility as compare to the married persons in Indian culture. They are free to do enjoyment, fun, shopping etc. Unmarried persons or singles are frequent switchers in electronic gadgets like mobiles etc. Through online shopping, one can resell the old commodities at good prices. So this is also one of the reason that they prefer online shopping. Moreover young and unmarried people perceive online shopping as an activity of fun, ease, relief and enjoyment. Among the consumers, unmarried persons are early adopters in enjoying the modern technology. The most important reason that the young and singles are pulling of lifestyle shopping in a huge mass now a day. Shopping through online makes the experience of lifestyle shopping real-time and electrifying for young Indian people. The reason behind this is that online stores in India accommodate very good product line and quality of lifestyle products such as branded watches, sunglasses, bags, belts and more. The unmarried and singles are more choosy in selection of goods. Results show that marital status specifically does not influence any of online shopping parameters. The result can be explained due to nascent stage of online shopping in India, due to which single/married people are mainly using Internet for their specific needs. The evolution of online shopping in the future should see the different patterns between single and married people in the future. 140
10 Table 3.4 Association of Income and Online Shopping Ho (d): Income of consumer has no association with online shopping. H1 (d): Income of consumer has significant association with online shopping Frequency Percent Valid Percent Cumulative Percent Valid Below Total Missing System 4.5 Total Test Statistics Frequency of online shopping Gender Chi-Square a a Df 3 3 Asymp. Sig a. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is b. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is Interpretation: Income was included to find if the respondents that have a higher income spend more on online shopping or not. Income is one of the important and sensitive demographic variable. The above table depicts that the value of chi-square is 141
11 with 3 degree of freedom. It is significant (P<.05). Therefore we reject the null hypothesis Ho (d) and accept the alternative hypothesis H1 (d). Hence, the income of consumer has significant association with online shopping. As in the table 42.3% respondents who lies in the income slab of Rs and 30.2 % of respondents lies in the income slab of Rs and 21.1% respondents having the income less than Rs It has been found that the maximum respondent s lies between Rs which prefers more online shopping as compare to others. If we look at the trends of online shopping we will find that initially young men or people with very high income used to shop online but now this profile has completely changed and the target audience has widened including women, students and middle income group people. In Indian culture, the profile of online shoppers has completely changed and the target audience has widened including middle income group people because the people in the middle income group are open to new shopping avenues and like to experiment more. Most people prefer to shop online as it saves huge amount of time and they can easily go through the entire inventory without any mess and chaos that they face in physical stores. There are number of options through which customer can pay once he/she has selected a product online which includes credit cards, debit cards, cheque, cash on delivery etc. With the deals and discounts available, more and more number of people are engaging in Online shopping. The main benefit of shopping online is that you can compare products and prices of different vendors online at same time and order things as per your likings plus you don't have to worry about traffic jams on roads or long queues at stores. Another benefit is that the online shopping has no time constraint i.e. you can buy anything at your own comfort and at the time which suits you. Apart from these benefits you can also avail coupons, promo codes and avail discounts while shopping online. 142
12 Table 3.5 Association of Education and Online Shopping Ho (e): Education of consumer has no association with online shopping. H1 (e): Education of consumer has significant association with online shopping Frequency Percent Valid Percent Cumulative Percent Valid Higher Secondary Graduate Post Graduate Total Missing System 4.5 Total Test Statistics Frequency of online shopping Gender Chi-Square a b Df 3 2 Asymp. Sig a. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is b. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is Interpretation: The table reveals that the value of chi-square is with 3 degree of freedom. It is significant (P<.05). Therefore we reject the null hypothesis Ho(e) and accept the alternative hypothesis H1(e). i.e. the education has significant 143
13 association with online shopping. As in the table 69.9% are post graduate respondents. The most important reason that highly qualified persons are computer savvy, they are better employed and have less time to do physical shopping. They find online shopping easier and entertaining. They are less fearful about financial loss and know how to do online shopping in a safe manner.the highly qualified persons are generally employed in important positions in the organizations, they are busy all time. But as online shopping is available 24x7, time saving and availability of best options hence, it facilitates the professionals in greeting their seniors, family anywhere by sending gifts through online shopping. Table 3.6 Association of Occupation and Online Shopping Ho (f): Occupation of consumer has no association with online shopping H1 (f): Occupation of consumer has significant association with online shopping Frequency Percent Valid Percent Cumulative Percent Valid Business Service Any other Total Missing System 4.5 Total
14 Test Statistics Frequency of online shopping Gender Chi-Square a b Df 3 2 Asymp. Sig a. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is b. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is Interpretation- Occupation is one of the important demographic and social factor that influence online shopping in India. The table reveals that the value of chi-square is with 3 degree of freedom. It is significant (P<.05). Therefore we reject the null hypothesis Ho(f) and accept the alternative hypothesis H1(f). Hence occupation has significant association with online shopping. In the above table 53.5 % respondents are service man and 45.5 % are businessman. The table shows that people who are employed in the organizations do prefer online shopping than non-employed like students. Employed persons are decision makers for their choice and selection of products. They have purchasing power to buy the products. As online shopping channel is a growing trend and status symbol now days. So they like to experience and enjoy the online shopping. In the case of businessman, they have less time to go in retail stores so online shopping is the best substitute for this segment. 145
15 Table 3.7 Association of Ability to Use the Internet and Online Shopping Ho(g) Ability to use internet of consumer has no association with online shopping. H1(g): Ability to use internet of consumer has significant association with online shopping Valid Cumulative Frequency Percent Percent Percent Valid not skillful somewhat skillful Skilful very skillful Total Missing System 4.5 Total Test Statistics Frequency of online shopping Gender Chi-Square a a Df 3 3 Asymp. Sig a. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is b. cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is
16 Interpretation: The value of chi-square is with 3 degree of freedom. It is significant (P<.05). Therefore we reject the null hypothesis Ho (g) and accept the alternative hypothesis H1 (g). Hence the ability of usage of internet has significant association with online shopping. The maximum respondents stated that people who are skillful, they do more online shopping. The reason being that they are computer savvy, they know how to do safe shopping. The internet users know how to search, find and buy the products through the shopping sites. They do not hesitate in exploring the new shopping sites offering lifestyle products. So, there is direct relationship between usage of internet and online shopping. They are more knowledgeable as compare to non internet users. Moreover they are more confident and feel ease in use while doing online shopping. REFERENCES 1. Churchill, Iocobucci, Israel; Marketing Research, Cengage Learning,India Edition 2. Dr. S.P Gupta; Statistical Methods, Third Edition 3. Rutledge John Edward (2001), Ph.D. Thesis, Dissertation Abstract International, Vol. 62, No.2. August. 4. Dahiya Richa (2012), Impact of demographic factors of consumers on online shopping behaviour: a study of consumers in India, I.J.E.M.S., VOL.3(1) 2012: Ramaswamy V.S., Namakumari S. Marketing Management, Mcmillan Business Books, Third Edition, Amir d. Aczel, Complete Business Statistics, Mcgraw Hill International Edition, Sixth Edition 147
A STUDY ON CUSTOMER PERCEPTION TOWARDS ONLINE SHOPPING FACILITIES PROVIDED BY SELECT WEBSITES
A STUDY ON CUSTOMER PERCEPTION TOWARDS ONLINE SHOPPING FACILITIES PROVIDED BY SELECT WEBSITES Dr. B. SARANYA Head, Department of Commerce, P.S.G College of Arts & Science, Coimbatore. ABSTRACT In today
More informationemma retail trends and insights
emma retail trends and insights May 2015 Having it all The in-store experience is still key to young Australian women s shopping habits, creating opportunities for retailers. ...they shop at both online
More informationA study on consumer s perception and buying pattern towards health drinks with special reference to rural areas of Coimbatore district
2016; 2(4): 187-191 ISSN Print: 2394-7500 ISSN Online: 2394-5869 Impact Factor: 5.2 IJAR 2016; 2(4): 187-191 www.allresearchjournal.com Received: 21-02-2016 Accepted: 22-03-2016 Dr. P Sekar Dr. P.SEKAR,
More informationFactors Affecting On-line Shopping Behaviour of Consumers
Factors Affecting On-line Shopping Behaviour of Consumers Dr Uma Narang Department of Commerce PGGC, Sector- 46 Chandigarh Abstract With the rapid development of electronic commerce, network technology,
More informationThe Impact of Advertising on Consumer Purchase Decision with Reference to Consumer Durable Goods in Oman
International Journal of Managerial Studies and Research (IJMSR) Volume 5, Issue 12, December2017, PP 11-19 ISSN 2349-0330 (Print) & ISSN 2349-0349 (Online) http://dx.doi.org/10.20431/2349-0349.0512002
More informationA STUDY OF CONSUMER ATTITUDE TOWARDS CHINESE PRODUCTS (TOYS) IN INDIA WITH SPECIAL REFERENCE TO JALGAON DISTRICT IN MAHARASHTRA
GJBM ISSN: 0973-8533 Vol. 5 No. 1, June 2011 A Study of Consumer Attitude towards Chinese Products (Toys)... 67 A STUDY OF CONSUMER ATTITUDE TOWARDS CHINESE PRODUCTS (TOYS) IN INDIA WITH SPECIAL REFERENCE
More informationIMPACT OF BILLBOARDS ADVERTISEMENTS ON CONSUMER S BELIEFS: A STUDY
IMPACT OF BILLBOARDS ADVERTISEMENTS ON CONSUMER S BELIEFS: A STUDY Mr. Anil Kumar Asst. Prof. CBS Group of Institutions Fetehpuri, Jhajjar (Haryana) ABSTRACT The purpose of this study was to determine
More informationA Study on Consumer Preference and Satisfaction towards Sedan Cars in Coimbatore City
A Study on Consumer Preference and Satisfaction towards Sedan Cars in Coimbatore City Dr. N.Yesodha Devi Principal PSGR Krishnammal College for Women Peelamedu, Coimbatore 4 Mrs. C.Gomathy Head of the
More informationSTUDY OF THE IMPACT OF GENDER ON CHOICE OF FRAGRANCE TYPE FOR THE NEW PRODUCT LAUNCH BY TITAN COMPANY LIMITED
STUDY OF THE IMPACT OF GENDER ON CHOICE OF FRAGRANCE TYPE FOR THE NEW PRODUCT LAUNCH BY TITAN COMPANY LIMITED Authors: Kadam Shivangi Sagar Shushmita Abstract The research paper describes the study done
More informationAPPAREL CHOICE AND BUYING BEHAVIOUR OF COLLEGE GIRLS
APPAREL CHOICE AND BUYING BEHAVIOUR OF COLLEGE GIRLS * S. POONGODI ** M. GOKULAPRIYA * Assistant Professor, PG Department of Commerce-CA, NGM College, Pollachi ** Research Scholar, PG & Research Department
More informationA Study on Customer Perception on Online Purchase and Digital Marketing in Coimbatore
Volume 02 - Issue 10 October 2017 PP. 57-61 A Study on Customer Perception on Online Purchase and Digital Marketing in Coimbatore Dr. A. Valarmathi Professor, Vivekananda Institute of Management Studies,
More informationPrinciples of Marketing. by Jeff Tanner and Mary Anne Raymond
Principles of Marketing by Jeff Tanner and Mary Anne Raymond Chapter 3 Consumer Behavior How People Make Buying Decisions 2010 Flat World Knowledge, Inc. do you buy the you buy? did you on what you bought?
More informationAPPENDIX I QUESTIONNAIRE IMPACT OF FOREIGN DIRECT INVESTMENT (FDI) IN INDIAN RETAILING WITH SPECIAL REFERENCE TO VELLORE DISTRICT, TAMIL NADU
APPENDIX I QUESTIONNAIRE IMPACT OF FOREIGN DIRECT INVESTMENT (FDI) IN INDIAN RETAILING WITH SPECIAL REFERENCE TO VELLORE DISTRICT, TAMIL NADU FOR CUSTOMERS I. SOCIO-ECONOMIC FACTORS 1.1 Gender : a) Male
More informationPsychographic Segmentation
Psychographic Segmentation By Jim Mintz, Managing Partner, CEPSM Psychographics marketing Psychographics marketing may be a concept that you are not fully aware of, but it is an essential part of marketing.
More information[Rajeswari, 4(9) September, 2017] ISSN: IMPACT FACTOR
A STUDY ON CONSUMER PERCEPTION AND PREFERENCE TOWARD AYURVEDIC PRODUCTS WITH SPECIAL REFERENCE TO PATANJALI AYURVEDIC PRODUCTS, VELLORE P. Rajeswari *1 & R. Aruna 2 *1 Asst. Professor, D.K.M College For
More informationChapter - 3 DEMOGRAPHIC PROFILE OF RESPONDENTS
Chapter - 3 DEMOGRAPHIC PROFILE OF RESPONDENTS 117 Chapter - 3 DEMOGRAPHIC PROFILE OF RESPONDENTS For marketers and consumers the advertisements play a very vital role. The study of cognitive effect of
More informationBrand awareness of generation y customers towards doughnut retail outlets in India
Brand awareness of generation y customers towards doughnut retail outlets in India M.Vasudevan Institute of Management Christ University, Bangalore, India Research & Development Centre Bharathiar University,
More informationThe Changing Marketing Environment 2-1
The Changing Marketing Environment 2-1 Chapter Goals To gain an understanding of: The concept of environmental scanning. How external forces influence a firm s marketing program: Demography, economics,
More informationChapter 4 Research Methodology
Research Methodology 4.1 Introduction 4.2 Research Objectives 4.3 Research Design 4.4 Definition of Target Population 4.5 Sampling Methods 4.6 Determination of Necessary Sample Size 4.7 Instrument development
More informationInternational Journal of Multidisciplinary Research and Development. N.Elangovan, M.Gomatheeswaran
Volume :2, Issue :4, 595-601 April 2015 www.allsubjectjournal.com e-issn: 2349-4182 p-issn: 2349-5979 Impact Factor: 3.762 N.Elangovan Research Scholar School of Commerce CMS College of Science and Commerce
More informationCONSUMER SATISFACTION TOWARDS SELECTED HEALTH DRINKS IN TIRUCHIRAPPALLI TOWN
INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) International Journal of Management (IJM), ISSN 0976 6502(Print), ISSN 0976-6510(Online), ISSN 0976-6502 (Print) ISSN 0976-6510 (Online) Volume 6, Issue 1, January
More informationA STUDY ON THE CONSUMERS' BUYING BEHAVIOR TOWARDS ORGANIC FOOD PRODUCTS IN THANJAVUR DISTRICT
A STUDY ON THE CONSUMERS' BUYING BEHAVIOR TOWARDS ORGANIC FOOD PRODUCTS IN THANJAVUR DISTRICT J.PADMATHY 1 R.SARASWATHY 2 1 Assistant Professor, AnnaiVailankanni Arts and Science College, Thanjavur. 2
More informationMillennials: An Emerging Consumer Powerhouse. Shopping Preferences: RETAIL
Millennials: An Emerging Consumer Powerhouse Shopping Preferences: RETAIL TABLE OF CONTENTS Executive Summary... 4 I. Who are the Millennials... 5 II. Media Millennials Use... 9 III. Advertising Millennials
More informationAdoption of M- Wallet: A way Ahead
Volume-7, Issue-4, July-August 2017 International Journal of Engineering and Management Research Page Number: 1-7 Adoption of M- Wallet: A way Ahead Teena Wadhera 1, Richa Dabas 2, Parul Malhotra 3 1,2
More informationQUESTIONNAIRE CONSUMER PURCHASING BEHAVIOUR WITH REGARDS TO TEXTILES - A STUDY IN CHENNAI CITY
QUESTIONNAIRE CONSUMER PURCHASING BEHAVIOUR WITH REGARDS TO TEXTILES - A STUDY IN CHENNAI CITY Kindly select the appropriate answer. I. Demographic characteristics I. Sex: M F 2. Age (years): (a) Less
More informationA Study of Factors Affecting Online Buying Behavior of Students
International Journal of Current Microbiology and Applied Sciences ISSN: 2319-7706 Volume 7 Number 01 (2018) Journal homepage: http://www.ijcmas.com Original Research Article https://doi.org/10.20546/ijcmas.2018.701.308
More informationChapter 4 Market research
Chapter 4 Market research Businesses regard having an understanding of the market place as a major priority. This is because of the following factors: the expense of launching new products; the importance
More informationRURAL CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING: AN EMPIRICAL STUDY OF RURAL AREA
International Journal of Innovative Research in Management Studies (IJIRMS) Volume 1, Issue 12, January 2017. pp.1-5. RURAL CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING: AN EMPIRICAL STUDY OF RURAL AREA R.Sureshkumar
More informationA STUDY ON UTILIZATION OF E-SERVICES OFFERED BY RETAIL BANKS IN BANGALORE CITY
A STUDY ON UTILIZATION OF E-SERVICES OFFERED BY RETAIL BANKS IN BANGALORE CITY VINCENT PAUL 1 & Dr. KARTHIGAI PRAKASAM 2 1 Faculty, Central Academics, Manipal Academy of Banking, Bangalore, Karnataka,
More informationCONSUMERS BRAND PREFERENCES AND BRAND LOYALTY - AN EMPIRICAL STUDY WITH SPECIAL REFERENCE TO PACKAGED MILK
CONSUMERS BRAND PREFERENCES AND BRAND LOYALTY - AN EMPIRICAL STUDY WITH SPECIAL REFERENCE TO PACKAGED MILK V.Vijay Anand Research Scholar Manonamaniyam Sundaranar University Tirunelveli, Tamiln Nadu South
More informationCUSTOMER ATTITUDE TOWARDS PURCHASING OF GOLD (WITH SPECIAL REFERENCE TO RITI JEWELLERY, COIMBATORE)
e-issn : 2347-9671 p- ISSN : 2349-0187 Impact Factor : 0.998 www. epratrust.com October 2014 Vol - 2 Issue- 10 CUSTOMER ATTITUDE TOWARDS PURCHASING OF GOLD (WITH SPECIAL REFERENCE TO RITI JEWELLERY, COIMBATORE)
More informationContextual, emotional and behavioural influences of YouTube product review videos and official advertisements on consumers
Journal of Applied Leadership and Management 5, 27-34 27 Contextual, emotional and behavioural influences of YouTube product review videos and official advertisements on consumers Aditya Athni, M.B.A.,
More informationAN ANALYSIS OF CUSTOMERS SATISFACTION AND FACTORS INFLUENCING THE INTERNET BANKING
CHAPTER V AN ANALYSIS OF CUSTOMERS SATISFACTION AND FACTORS INFLUENCING THE INTERNET BANKING 5.1 INTRODUCTION Banking industry is also one of the predominant industries adopting technologies which are
More informationHow to Identify a Target Market and Prepare a Customer Profile
How to Identify a Target Market and Prepare a Customer Profile Written by Women s Enterprise Centre 1. WHAT YOU SHOULD KNOW BEFORE GETTING STARTED In order to market your product or service, it is imperative
More informationChapter Seven. Customer-Driven Marketing Strategy: Creating Value for Target Customers. i t s good and good for you 7-1
i t s good and good for you Chapter Seven Customer-Driven Marketing Strategy: Creating Value for Target Customers Copyright 2012Pearson Education, Inc. 7-1 Customer-Driven Marketing Strategy: Creating
More informationVolume-4, Issue-1, June-2017 ISSN No:
IMPACT OF BRAND EQUITY ON CONSUMER PURCHASE DECISION OF DAIRY PRODUCTS Dr. Maulik C. Prajapati Assistant Professor Department of Dairy Business Management SMC College of Dairy Science, Anand maulik8180@gmail.com
More informationFACTORS INFLUENCING CUSTOMERS SATISFACTION TOWARDS SERVICE RENDERED BY ORGANISED FOOD & GROCERY OUTLETS
FACTORS INFLUENCING CUSTOMERS SATISFACTION TOWARDS SERVICE RENDERED BY ORGANISED FOOD & GROCERY OUTLETS Dr.D.Padma Head Department of B.Com (ABA) Sree Saraswathi Thyagaraja College, Pollachi (TK) Coimbatore
More informationWHY YOU SHOULDN T IGNORE COUPON SITES
WHY YOU SHOULDN T IGNORE COUPON SITES A white paper exploring how coupon sites impact the consumer purchase journey CJ Insights 2013 CJ Affiliate by Conversant Table Of Contents Overview 2 Key Findings
More informationAN EMPIRICAL STUDY OF QUALITY OF PAINTS: A CASE STUDY OF IMPACT OF ASIAN PAINTS ON CUSTOMER SATISFACTION IN THE CITY OF JODHPUR
AN EMPIRICAL STUDY OF QUALITY OF PAINTS: A CASE STUDY OF IMPACT OF ASIAN PAINTS ON CUSTOMER SATISFACTION IN THE CITY OF JODHPUR Dr. Ashish Mathur Associate Professor, Department of Management Studies Lachoo
More informationSHOPPING HABITS REPORT. how the recession has impacted consumer shopping habits
2009 SHOPPING HABITS REPORT how the recession has impacted consumer shopping habits 1 table of contents Introduction...3 1. Key Findings...4 2. Respondent Profile...6 Demographic Characteristics...6 Shopper
More informationLYFE MARKETING:MEET THE PUBLISHER
The Best Social Media Platforms for Social Media Marketing in 2018 LYFE MARKETING:MEET THE PUBLISHER LYFE Marketing is a digital marketing agency. We help small businesses develop and implement digital
More informationHow Affluent Shoppers Buy Luxury Goods
Ipsos MediaCT The Media, Content and Technology Research Specialists How Affluent Shoppers Buy Luxury Goods A Global View What we wanted to know How do shoppers use digital to research and buy luxury products?
More informationRURAL CONSUMERS ATTITUDE TOWARDS KHADI PRODUCTS. Department of commerce, Bharathiar University, Coimbatore.
Page 14 of 10 RURAL CONSUMERS ATTITUDE TOWARDS KHADI PRODUCTS Mrs.Padmasani 1, S. Muruganandan 2 and M. Yazhini 3 1 Assistant Professor & 2/3 Research Scholar Department of commerce, Bharathiar University,
More informationCustomer Perception on E-Banking Service
Volume 8, Issue 4, October 2015 Customer Perception on E-Banking Service Dr. Uday Singh Rajput Asst. Professor, Dept. of Management Studies, Shri Ram Institute of Information Technology, Banmore Abstract
More informationMARKET SEGMENTATION AND ITS BENEFITS
MARKET SEGMENTATION AND ITS BENEFITS Students Name COLLEGE NAME Ad 1: Tata Nano: Cheapest Car in India Tata Nano in India was projected as a cheapest car in India. With a population of more than 1.2 billion,
More informationSegmentation is taking the entire market and breaking it down into smaller groups that share similar characteristics. This is discussed in more depth
1 2 3 4 Segmentation is taking the entire market and breaking it down into smaller groups that share similar characteristics. This is discussed in more depth on the next slide. 5 Homogeneous Members of
More informationA STUDY ON THE PREFERENCE OF SOCIAL ADVERTISEMENTS AMONG THE ADULTS IN ERODE
A STUDY ON THE PREFERENCE OF SOCIAL ADVERTISEMENTS AMONG THE ADULTS IN ERODE R. MAHESWARI*; DR. G. SURESH** *ASSISTANT PROFESSOR FACULTY OF MANAGEMENT, EBET GROUP OF INSTITUTIONS EBET KNOWLEDGE PARK, NATHAKADAIYUR
More informationEffects of TV Advertisement on Consumer Buying Behaviour: A Comparative Study of Rural-Urban and Male-Female Consumers
International Journal of Innovation and Applied Studies ISSN 2028-9324 Vol. 11 No. 3 Jun. 2015, pp. 608-614 2015 Innovative Space of Scientific Research Journals http://www.ijias.issr-journals.org/ Effects
More informationAMB201: MARKETING & AUDIENCE RESEARCH
AMB201: MARKETING & AUDIENCE RESEARCH Assessment 3: Predictors of Online Retail Shopping Student name: Jenny Chan Student number: n8738254 Tutor name: Jay Kim Tutorial time: Friday 2pm-3pm Due Date: 3
More informationThis paper study consumer behavior towards E- marketing and examine what factors play
www.eprawisdom.com e-issn : 2347-9671, p- ISSN : 2349-0187 EPRA International Journal of Economic and Business Review Vol - 4, Issue- 9, September 2016 Inno Space (SJIF) Impact Factor : 5.509(Morocco)
More informationCross-Cultural Analysis of Brand Consciousness
CROSS-CULTURAL ANALYSIS OF BRAND CONSCIOUSNESS 55 Cross-Cultural Analysis of Brand Consciousness Leah Rausch Faculty Sponsor: Dr. Gwen Achenreiner, Department of Marketing ABSTRACT Brand consciousness
More informationConsumer buying behavior of Durable goods
105 Chapter 4 Consumer buying behavior of Durable goods (Analysis and Interpretation of Data) 4. Introduction. In this chapter, an attempt has been made by the researcher to examine the data relating to
More informationQUALITY OF WORK LIFE: A STUDY OF JAMMU UNIVERSITY TEACHERS
QUALITY OF WORK LIFE: A STUDY OF JAMMU UNIVERSITY TEACHERS Taranjit Rao*, R.S. Arora**, A. K. Vashisht*** *Assistant Professor, Commerce, SGGS College, Chandigarh, India. **Department of Commerce, Punjab
More informationA Study on Buyer Behaviour and Brand Loyalty of Toilet Soaps in Perambalur Town (Tamil Nadu)
A Study on Buyer Behaviour and Brand Loyalty of Toilet Soaps in Perambalur Town (Tamil Nadu) Dr. R.Varadharajan, Assistant Professor, Department of Mathematics, SRM University, Kattankulathur 603203, Tamilnadu,
More informationE-COMMERCE FACTORS INFLUENCING CONSUMERS ONLINE SHOPPING DECISION
ISSN 2029-7564 (online) SOCIALINĖS TECHNOLOGIJOS SOCIAL TECHNOLOGIES 2015, 5(1), p. 74 81 E-COMMERCE FACTORS INFLUENCING CONSUMERS ONLINE SHOPPING DECISION Živilė Baubonienė MRU, Lithuania, zivileretail@yahoo.com
More informationAN ANALYTICAL STUDY ON CONSUMERS AWARENESS TOWARDS GREEN FAST MOVING CONSUMER GOODS IN COIMBATORE DISTRICT
AN ANALYTICAL STUDY ON CONSUMERS AWARENESS TOWARDS GREEN FAST MOVING CONSUMER GOODS IN COIMBATORE DISTRICT Dr. M. Anbukarasi, Assistant Professor, Department of Commerce, Bharathiar University, Coimbatore,
More informationInternational Journal of Innovative Research in Management Studies (IJIRMS) ISSN (Online): Volume 1 Issue 2 March 2016
A STUDY ON BRAND AWARENESS OF SUNFEAST YIPPEE NOODLES WITH SPECIAL REFERENCE TO ITC LTD IN SALEM DISTRICT D.Krishna Kumar* Dr.K.Karthikeyan** *PhD Research Scholar, Periyar University, Salem **Associate
More informationThe Influence of Buying Price, Prestige Sensitivity and Brand Consciousness on Behavior and Buying Decisions of Compulsive Consumers
Applied mathematics in Engineering, Management and Technology 2 (5) 2014:128-137 www.amiemt-journal.com The Influence of Buying Price, Prestige Sensitivity and Brand Consciousness on Behavior and Buying
More informationConsumer and Market Insights: Confectionery Market in Russia. CS1855MF Sample Pages April 2015
Consumer and Market Insights: Confectionery Market in Russia CS1855MF Sample Pages April 2015 Table of contents Introduction Classifications and definitions Methodology Market Overview Macroeconomic indicators
More informationDATA ANALYSIS I: USER PROFILE & THEIR PERCEPTIONS
DATA ANALYSIS I: USER PROFILE & THEIR PERCEPTIONS 5 Contents 5.1-Profile of the Respondents 5.2-Perceptions and Practices of Customers 5.2.1-Visit of Bank s Website 5.2.2-Practice of Changing PIN/Password
More informationIDEAL CUSTOMER AVATAR TOOLKIT
IDEAL CUSTOMER AVATAR TOOLKIT Ideal Customer AVATAR TOOLKIT 2 According to the SBA, 95% of small businesses fail within the first 5 years. One of the main reasons these businesses fail is the lack of a
More informationConsumer Panel Report The Indian Ice Cream Market: What Consumers Eat and Why?
1. Consumer Panel Report The Indian Ice Cream Market: What Consumers Eat and Why? Reference Code: CS0355IS www.canadean-winesandspirits.com Table of Contents 1. Introduction... 6 1.1 What is this Report
More informationSimple Steps To A Healthier Life
Simple Steps To A Healthier Life Step-By-Step Guide For A Successful Program Launch Version 2.4 Your Life. Live It Well. Table Of Contents I. Introduction p1 II.Overview of Promotional Materials III. Communications
More informationHealth & Beauty Sector Report
Health & Beauty Sector Report Introduction As you would expect, Health & Beauty is a sector where appearances matter. Many brands in this sector have traditionally taken a catwalk glamour approach to in-store
More informationInvestigating Online Consumer Behavior in Iran Based on the Theory of Planned Behavior
Modern Applied Science; Vol. 10, No. 4; 2016 ISSN 1913-1844 E-ISSN 1913-1852 Published by Canadian Center of Science and Education Investigating Online Consumer Behavior in Iran Based on the Theory of
More informationYOUTH ODYSSEY. Page 1
2014 YOUTH ODYSSEY Page 1 2014 Youth Odyssey is a study that focuses on youths aged 15 21, a group that represents 6.1 million people in Great Britain (source: GB TGI). This is a time of change in the
More informationA Study On Impact Of Information Technology In Banking Sector With Reference To Southern Tamilnadu
International Conference on Inter Disciplinary Research in Engineering and Technology [ICIDRET] 17 International Conference on Inter Disciplinary Research in Engineering and Technology [ICIDRET] ISBN 978-81-929742-5-5
More informationPayment Methods: What International Consumers Want, Need and Expect
Payment Methods: What International Consumers Want, Need and Expect By First Data and Market Strategies International 2011 First Data Corporation. All trademarks, service marks and trade names referenced
More informationCOMPARISON SHOPPING AGENTS AND CZECH ONLINE CUSTOMERS SHOPPING BEHAVIOUR
DOI: 10.1515/ijek-2016-0014 COMPARISON SHOPPING AGENTS AND CZECH ONLINE CUSTOMERS SHOPPING BEHAVIOUR Michal PILIK 1, Petr KLIMEK 2, Eva JURICKOVA 3, Premysl PALKA 4 ABSTRACT The internet has changed the
More informationA Study On Customer Perception Towards Organised Retailing In Coimbatore City
International Journal of Scientific and Research Publications, Volume 6, Issue 7, July 2016 373 A Study On Customer Perception Towards Organised Retailing In Coimbatore City K.Ramya Department of Management
More informationFactors Affecting Online Customer-to-Customer Purchase Intention: A Study of Indonesian Customers
th The 7 Smart Collaboration for Business in Technology and Information Industries 2016 Factors Affecting Online Customer-to-Customer Purchase Intention: A Study of Indonesian Customers Andi Muhammad Iqbal
More informationA STUDY ON THE COMPETITIVE ADVANTAGE OF AAVIN OVER ITS RIVALS IN THE SALEM REGION: AN EMPIRICAL STUDY
A STUDY ON THE COMPETITIVE ADVANTAGE OF AAVIN OVER ITS RIVALS IN THE SALEM REGION: AN EMPIRICAL STUDY DR.R.SUBRAMANIYA BHARATHY*; MR.R.RAMESH**; MR.S.B.INAYATH AHAMED** *ASSISTANT PROFESSOR, PRIMS, PERIYAR
More informationFactors Affecting Consumer Behavior
Factors Affecting Consumer Behavior DR. NILESH B. GAJJAR M.Com. (A/c), M.Com. (Mgt.), M.Ed., M. Phil., G.Set., Ph. D. Assistant Professor, S. V. S. Education College, (M.Ed.) P. G. Dept., Nagalpur, Mehsana,
More informationPrinciples of Marketing 15 th ed Phillip Kotler & Gary Armstrong
Principles of Marketing 15 th ed Phillip Kotler & Gary Armstrong CHAPTER SEVEN Customer-Driven Marketing Strategy: Segmentation, Targeting & Positioning Lecturer: Emran Mohammad Mkt: 202 (Section 3,4)
More informationQUESTIONNAIRE: Effectiveness of E marketing A study of consumer goods: Part A:
QUESTIONNAIRE: Effectiveness of E marketing A study of consumer goods: Part A: Put a tick mark in the appropriate box regarding your details from the following: 1.1 Gender: Male : Female : 1.2. Age: 21
More informationCRIF DECISION SOLUTIONS - EURISKO CREDIT CARD SURVEY
CRIF DECISION SOLUTIONS - EURISKO CREDIT CARD SURVEY September 2003 CONTENTS SURVEY INTRODUCTION...page 1 EXECUTIVE SUMMARY... 3 Chapter 1 MARKET CONTEXT AND EVOLUTION...7 1.1 Reference scenarios...7 1.2
More informationNIELSEN SHARE OF WALLET LITE. A Look at Hispanic Spending on Consumer Packaged Goods
NIELSEN SHARE OF WALLET LITE A Look at Spending on Consumer Packaged Goods March 2015 NIELSEN SHARE OF WALLET [LITE] Free Sample This Lite version of the Share of Wallet Study provides a look at spending
More informationAhila. D M.Phil Scholar, Department of Commerce, Sree Saraswathi Thyagaraja College, Pollachi, Tamil Nadu, India.
Consumer Behaviour on Aavin Milk and Dairy Products in Pollachi Taluk of Tamil Nadu Ahila. D M.Phil Scholar, Department of Commerce, Sree Saraswathi Thyagaraja College, Pollachi, Tamil Nadu, India. ahila.logu@gmail.com
More informationCivicScience Insight Report
CivicScience Insight Report Social Media Now Equals TV Advertising in Influence Power on Consumption Decisions Over the past year, a very notable trend in CivicScience s data has become apparent with regard
More informationA STUDY OF QUALITY CIRCLE SCHEME OF PARTICIPATIVE MANAGEMENT
A STUDY OF QUALITY CIRCLE SCHEME OF PARTICIPATIVE MANAGEMENT Manju Devi Haryana School of Business, Guru Jambeshwar University of Science & Technology, Hisar, Haryana (India) ABSTRACT It is an oldest concept
More informationA Study on Noodles Buying Behaviour from Organized Retail Outlets in Coimbatore City
A Study on Noodles Buying Behaviour from Organized Retail Outlets in Coimbatore City Uma.k, Dhivya.R., Chandrakumar.M Dept. of Agrl. & Rural Management Abstract Food retailing in India is the fastest growing
More informationE-LOYALTY AMONG RURAL CUSTOMERS: EXAMINING THE ROLE OF TRUST, CONVENIENCE AND FREQUENCY OF USE
DOI: 10.18843/ijcms/v8i2/08 DOI URL: http://dx.doi.org/10.18843/ijcms/v8i2/08 E-LOYALTY AMONG RURAL CUSTOMERS: EXAMINING THE ROLE OF TRUST, CONVENIENCE AND FREQUENCY OF USE Dr. Bhawana Bhardwaj, Assistant
More informationFACTORS INFLUENCING THE CONSUMERS TOWARDS BUYING MARUTI CARS IN THOOTHUKUDI DISTRICT
Management FACTORS INFLUENCING THE CONSUMERS TOWARDS BUYING MARUTI CARS IN THOOTHUKUDI DISTRICT R.AnanthaLaxmi *1, A.Antony Selva Priya 2 *1, 2 Ph.D Research Scholars, PG and Research Department of Commerce,
More informationMade to Order. An analysis of US consumer perception towards personalization
Made to Order An analysis of US consumer perception towards personalization Contents Introduction...3 Why Personalize?...4 Who Personalizes?...5 The Gifters...7 Avid Fans of Personalization...9 Taking
More informationA STUDY OF PERCEPTION OF YOUNG PEOPLE TOWARDS ONLINE SHOPPING IN PUNJAB
A STUDY OF PERCEPTION OF YOUNG PEOPLE TOWARDS ONLINE SHOPPING IN PUNJAB Pooja Kansra Assistant Professor School of Commerce and Economics Lovely Professional University, Phagwara Diksha Rajiva BBA(Hons)
More informationVIETNAMESE LIFESTYLE SURVEY
VIETNAMESE LIFESTYLE SURVEY Free to use version B&Company Vietnam 2015, October About this report This report is published for free to all readers. The goal of this report is to understand people s activities
More informationAn On-Line Survey of Food and Beverage Consumers on the Internet: An Evaluation of the Survey Methodology
An On-Line Survey of Food and Beverage Consumers on the Internet: An Evaluation of the Survey Methodology Gregory K. White Researchers at the University of Maine conducted an on-line consumer survey of
More informationAuthor please check for any updations
The Relationship Between Service Quality and Customer Satisfaction: An Empirical Study of the Indian Banking Industry Sunayna Khurana* In today s intense competitive business world, the customer is educated
More informationN. Bagyalakshmi 2 Assistant Professor Dept of Commerce NGM College, Pollachi Coimbatore, Tamil Nadu India
ISSN: 2321-7782 (Online) Impact Factor: 6.047 Volume 4, Issue 5, May 2016 International Journal of Advance Research in Computer Science and Management Studies Research Article / Survey Paper / Case Study
More informationA study on customer satisfaction towards packaged drinking water
2016; 2(9): 18-22 ISSN Print: 2394-7500 ISSN Online: 2394-5869 Impact Factor: 5.2 IJAR 2016; 2(9): 18-22 www.allresearchjournal.com Received: 05-07-2016 Accepted: 06-08-2016 Dr. S Shalini H.O.D (Department
More informationDetermination of Service Quality Factors of Private Commercial Banks in Bangladesh
ASA University Review, Vol. 5 No. 2, July December, 2011 Determination of Service Quality Factors of Private Commercial Banks in Bangladesh Md. Ismail Haidar * Mohammad Saiful Islam ** Abstract The present
More informationA STUDY ON THE DEMOGRAPHY OF THE EMPLOYEES OF THE BPO SECTOR. Dr. E. Vijila 2 Director, Kct Business School, Kumaraguru College of Technology
Available online at : http://euroasiapub.org Vol. 6, Issue 10, October - 2016, pp. 78~86 ISSN(o): 2231-4334 ISSN(p): 2349-6517, Impact Factor: 5.96 Thomson Reuters ID: L-5236-2015 A STUDY ON THE DEMOGRAPHY
More informationA Study on Brand Loyalty With Regard To Clinic Plus Shampoo (With Reference to Vellore District)
Int. Journal of Management and Development Studies 5(3): 26-32 (2016) ISSN (Online): 2320-0685. ISSN (Print): 2321-1423 Impact Factor: 0.715 A Study on Brand Loyalty With Regard To Clinic Plus Shampoo
More informationA STUDY ON CUSTOMER SATISFACTION OF B SEGMENT MARUTI CARS IN HYDERABAD CITY
SHIV SHAKTI International Journal in Multidisciplinary and Academic Research (SSIJMAR) Vol. 2, No. 2, March-April (ISSN 2278 5973) A STUDY ON CUSTOMER SATISFACTION OF B SEGMENT MARUTI CARS IN HYDERABAD
More informationChapter 3 Market Segmentation. Chapter Outline
Chapter 3 Market Segmentation Consumer Consumer Behavior, Behavior, Ninth Edition Ninth Edition Schiffman & Kanuk Copyright 2007 by Prentice Hall Chapter Outline What Is Market Segmentation? Bases for
More informationCUSTOMER DEMOGRAPHIC CHARACTERISTICS AN ASSESSMENT REPORT ON TRAVEL AGENTS IN PUNJAB
Journal of Management (JOM) Volume 4, Issue 2, July December 2017, pp. 87 91, Article ID: JOM_04_02_010 Available online at http://www.iaeme.com/jom/issues.asp?jtype=jom&vtype=4&itype=2 Journal Impact
More informationVolume-3, Issue-12, May-2017 ISSN No:
BRAND IDENTIFICATION AND CONSUMER PREFERENCES TOWARDS SALON SERVICES R. Punniyamoorthy Assistant professor, SRM ramapuram B-School, SRM University, Ramapuram campus,chennai, India. punyshrimath@gmail.com
More informationSALES PROMOTION ACTIVITIES EFFECTIVE TOOL OF MARKETING COMMUNICATION MIX
Trakia Journal of Sciences, Vol. 15, Suppl. 1, pp 181-185, 2017 Copyright 2017 Trakia University Available online at: http://www.uni-sz.bg ISSN 1313-7069 (print) ISSN 1313-3551 (online) doi:10.15547/tjs.2017.s.01.033
More informationGermany 2015 mobile retail trends
Germany 2015 mobile retail trends Foreword foreword With more than 51 million (94% of internet users aged 14+) digital consumers in 2014, Germany undoubtedly is in the premier league of worlds most sophisticated
More informationConsumer Panel Report The Indian Confectionery Market: What Consumers Eat and Why?
1. Consumer Panel Report The Indian Confectionery Market: What Consumers Eat and Why? Reference Code: CS0325IS www.canadean-winesandspirits.com Table of Contents 1. Introduction... 6 1.1 What is this Report
More information