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1 How to sell your Art like a Pro with By Art House Reproductions

2 Introduction Hi! I m Mark of Buy Art Now. In my many years of working with artists and photographers I ve discovered there are really only 2 kinds of artists - those that make a living as a successful selling Artist and the second, produce brilliant pieces of work, but often struggle to cover materials, let alone make a living from their art. That needed to change. We needed to create a SYSTEM to support artists who want to earn a living selling their art that lets the Artist get back to what they do best creating masterpieces, and a SYSTEM that takes care of the rest! After six years of research we have created that incorporates the best entrepreneurial practices available to help Artists and Photography Artists sell their work to a world-wide market, and also leverage their efforts to give them repeat income over and over and over again. Please take time to read through this information kit as it will outline the how the system works and how you can end the STRUGGLE and become someone who says earning a living as an Artist has never been so easy! Keep smiling Mark Lutz Head Honcho Buy Art Now

3 How to sell your Art in 6 Easy steps...

4 Whether you are a Watercolourist, Acrylic, Oil, Mixed Media artist or prefer ink, pencil, pastel or crayon to create your work, we can assist you to achieve a higher level of income as an Artist by thinking about the business of being an Artist. Being able to earn a sustainable living selling your art through a comprehensive system lets you focus on what you do best and we take care of the rest. Watch the Video Once you ve created your Masterpiece, you are now ready to move onto Step 2 of the Complete Artist s Selling System.

5 The secret to becoming a successful SELLING artist is to maximise the rewards for your efforts by creating REPRODUCTIONS of your original pieces. This enables you to always have art to sell, in sizes and prices that suit your customers needs. Creating Limited or Open Edition reproductions are an essential part of any range for an Artist to have available. Watch the Video Art House Reproductions is the recognized leader in reproducing Artists work around Australia. In fact they are so good, many people cannot tell the original from the reproductions! You can find out more here *ask about our current capture prices based on your art requirements and volume

6 Once your artwork has been professionally photographed, you simply need to approve your Reproduction proofs and you re only one step away from where the magic starts to happen! Unlike printing techniques of the past, where an Artist would have to fork out money upfront to print a run of limited or even open edition prints, Fine Art Reproduction processes today allow you to print on DEMAND. This means no cash tied up in stock! You only have to pay to produce your artwork WHEN IT SELLS! REVOLUTIONARY!! Your only upfront costs are to pay ONCE for your artwork to be professionally photographed and your yearly subscription to promote and sell your work on our state of the art online Gallery More about that in Step 4...

7 BuyArtNow.com.au is your Gallery that never sleeps, open 24hrs a day and just a click away. Once you ve become a member, your work will be showcased to customers around the world in this state-of-the-art online gallery and shopping cart experience that even allows the customer to see their finished art on the wall! You ll have your own page to tell your story, list your awards and accolades & link to your social media pages. This alone can save you a small fortune in web costs. No longer do you need to be an IT geek or a webmaster to sell your art, as we take care of everything for you.. See step 5 Check it out *Use your BuyArtNow.com.au page to link to your own website & physical gallery space if you have them.

8 Your Art will reach a world-wide market with BuyArtNow.com.au s extensive advertising & marketing campaign including Google Advertising, Social Media campaigns & marketing. Our sophisticated shopping cart takes care of your customer payments, then your art sales will be processed, packed and shipped to your customer s door. All while you get on with what you do best Create! We do everything else! Oh! there is one thing left to do... See step 6.

9 That s right! Simply put your hand out and collect your cash! Each month you will receive the profit (with no out of pocket upfront expenses) from your art sales. BuyArtNow by Art House Reproductions only retains the costs of printing and a small commission from the retail sale price of your Art. Your customers pay the cost of shipping their art to their door, which leaves the good part (profit) left for you! Imagine a life where your efforts reward you over and over again. Earning a living as an Artist has never been so easy with

10 Membership Package overview You have 3 different Package options to choose from Gold & Silver for Artists who have their work solely captured & reproduced by Art House Reproductions. You have the choice of the Deluxe Standard Package which is Silver or if you would like to be a featured artist, then Gold is the package for you. We know that if we ve digitally captured your artwork, the quality of file will allow you an excellent range of product choices (sizes, papers etc.) to reproduce your artwork and sell on the site. Bronze for Artists who have had their art captured elsewhere, who would still like to include those listings on BuyArtNow.com.au. We are happy to help you chose the products that will suit the quality of your image capture files best to give the best quality to the buyers of your artwork.

11 Membership overview

12 Here s a little bit more detail... Your Own Dedicated Web Page on (Gold, Silver, Bronze) Your membership includes a dedicated URL that you can use to promote your art your URL will look like this... On your page you can include: Your Bio Lists of Awards or Competitions Exhibitions Up to 3 photographs of yourself/studio Your own Social Media account links Links to your own website or exhibition space (if you have one) Don t have a Bio? Just ask us & we can help

13 In a bit more detail... Automatic Quality Approval (Gold, Silver) As a client of Art House Reproductions, because your art has been copied by us, we know that the quality is exceptional and your work can be offered to produce maximum results. This includes enlarging your image beyond it s original size if desired without losing quality, and your image capture (digital file of your original) can be reproduced correctly across all the different product offerings e.g. Canvas, cotton rag and acrylic. We can t offer the same guarantee for artwork that has been copied (captured) elsewhere as many capture houses simply do not have the equipment or the lighting techniques required to produce the same standard of work we have spent nearly 2 decades perfecting. If you have your artwork captured elsewhere, we will help you work out what products can be offered with the digital files you have based on the quality of the end result.

14 In a bit more detail... Offer Limited Editions (Gold, Silver, Bronze) You can choose to offer your work as a Limited Edition in set sizes on set media. Limited Edition works typically are supplied with a Certificate of Authenticity which you will also need to sign and provide to the client. We will work with you to support your customers with your Limited Edition reproductions. Offer Open Editions (Gold, Silver, Bronze) Open Editions give you the opportunity to sell your work in more sizes and on different media, giving your clients a wider choice. These are typically provided as is, with no signed certificate required. Offer Original Artworks (Gold, Silver) You can list original artworks for sale, including up to 5 additional images showing the artwork from different angles, the framing, you working on it etc. We only charge 15% commission on original sales. Packaging and freight for originals can be more expensive than reproductions so please take this into account when pricing. We can assist you calculate freight/shipping for your originals. Just ask us.

15 In a bit more detail... You set your prices or we can do it for you (Gold, Silver, Bronze) Using our Art House Reproductions Artist Success formula, you can calculate the cost of printing the product of your choice and then determine the retail price you d like to charge or you can leave it up to us to apply our success formula we ve had lots of practice! Number of images listed on your page Gold & Silver members can list up to 100 artworks we ve captured for you in your membership fees. Extra works, or your own files can be added at $5.00 per artwork listing. Bronze members can list up to 75 of their own images and add extras at $5.00 per image. We recommend you start with a minimum of 6-8 images to give your page sufficient listings for your buyers to choose from and position yourself as a accomplished artist.

16 In a bit more detail... Full Sales Support We take care of everything from listing your work, chatting with potential clients, helping them choose options, receiving the order, printing the order, packing and dispatching the order. We look after refunds, returns and warranty claims if there are any. We take care of all financial matters including collecting and managing customer payments and pay you each month on sales made from your page on Commissions Reproductions or images supplied to us - We deduct the printing cost and 25% commission, you keep the rest. Original Artworks we deduct 15% commission, you keep the rest Frame Sales we will pay you 5% of any frame sale made when added to an artwork of yours. Commissions are paid within the first 3 days of each month for orders placed prior to the 15 th of the previous month.

17 In a bit more detail... Access the Knowledge Base Want to know something about being an artist, reproductions, selling, copying, sizes, resolutions, dpi vs ppi and all that technical jargon? Good chance it s in the Knowledge Base. As a member you ll get exclusive access to this information to help you become a Successful Selling Artist! Community Support Facebook Closed Group Want to connect with other Artists in the BuyArtNow.com.au community? As a member you ll be invited to join the closed Facebook Group - The Complete Artist Selling System Members Group. You can Ask questions? Share ideas? Find out what s new? Chat with other Artists on the site? Get tips from Art House & much more... *must be a Facebook user (account holder) to access.

18 In a bit more detail... Promotional Media Kit You ll want to spread the word to all your own unique connections and lovers of your art about your listings on BuyArtNow.com.au so we ve put together a kit for you that will help you do that. You get; 50 DL flyers to hand out to the people you meet (you can order more at a nominal printing fee later if you choose) A pro-forma press release to give to your local newspaper, or other media for publication about your artwork going global Instructions on how to link your website to ours (if you want to) How to promote and cross promote on your social media accounts to reach your contacts too

19 In a bit more detail DEAL* on all Digital Artwork Capture Yes! Only pay for 2 when you have 3 of your artworks digitally captured through our unique artwork capture process ALL YEAR ROUND. Bring in Six and only pay for Four! Art House is Australia s leading Artwork Capture specialists. Our techniques without exception create the highest quality, most accurate colours, image reproductions that can be scaled many times larger than the original without loss in quality. It s just what we do. Printing Specials You may want to keep a stock of pre-printed reproductions to sell at your own gallery space or physical location, so to help you get started we offer special pricing on your first order, as part of your membership!

20 In a bit more detail... Benefit from our Promotion & Advertising We have an extensive marketing campaign for the site to promote your artwork. This includes Google Advertising, Google Display ads & Google remarketing Paid Facebook & Instagram advertising Social Media promotional content (*Gold receives 4 exclusive posts featuring their work per year) PR campaigns Google Display advertising Blog submissions marketing (*Gold receives 2 designated exclusive features to subscribers per year) And a range of other behind the scenes work to make all of this work even more successfully too. To implement this on an individual basis, is not be achievable for many Artists. Also we know your best efforts are made in creating new work, not trudging the streets trying to sell your art. Hence we re here to do that for you. Also by having ONE place where Artists and Lovers of Art meet, everyone benefits. Site browsers have a chance to find you, remember where they found you and return, time and time again. Genius!

21 One last detail... Why we re just a little bit different.. There are many sites that sell art. However, most are just intermediaries who are set up to collect cash at every step in the process. The Complete Artist Selling System and the online store is provided by people who work day in and day out with Artists themselves. You ll be supported by specialists in Art Digital Capture techniques as well as producing Australia s leading Fine Art Reproductions physically in our own Art House Reproductions studio. Every day we photograph, print, frame, and ship art for Artists all around the world. In short we know art. And we know Artists. Our next logical step was to also help you SELL your art. With the development of our new Buy Art Now online art store, we can now support you to find that perfect person who is looking for art just like yours in a cost-effective, easy to access, easy to find resource for the art community. It s not just a website that sells art it s a solution. We look forward to working with you to becoming a successful selling Artist.

22 Getting started is EASY! If you re interested in ending the Struggling Artist Syndrome and want to sell your art like a Pro. Contact Us: Mark Lutz or Office Address: Unit 7/31 Thompson Street, Bowen Hills, Brisbane, Qld Follow Us! Get great tips & info

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