BRAND DEVELOPMENT & DESIGN

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3 BRAND DEVELOPMENT & DESIGN We like to think of your brand as your company s personality. It defines who you are, what you stand for and why. It also explains what sets you apart from the competition. Your brand is the glue that holds your company reputation, unique market position and business objectives together. A strategically crafted and consistent brand identity keeps your company top of mind not only when your target market is looking for a product or service like yours, but also as they go about their daily lives. To establish your unique brand identity, we learn all about you, your products, your services, your market and your competition. We study the key aspects of your business and clarify your mission and vision statements as well as your company s core values. We then craft a strategy to innovatively, accurately and creatively represent who you are and what you do. We focus on important elements: Brand Strategy Logo > Corporate Identity Marketing Collateral (letterhead, business card and signature) Sales Collateral (flyers, brochures and printed material) Interactive Online (websites, e-commerce, blogs, mobile devices and applications) Digital (social media and integrated marketing) Signage Information Advertising > Print and Digital WE LIKE TO THINK ABOUT YOUR BRAND AS A PERSONALITY

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6 WEB DESIGN & DEVELOPMENT A website is the cornerstone of your brand's digital presence. This is where your core business goals are achieved online and serves as the foundation for all other digital activities. In the fast-paced world of digital, both technical and consumer requirements are ever-changing. The importance of mobile, Google s latest algorithm and the rise of UX (user experience) are just a few key aspects of the modern website that need to be addressed. A WEBSITE IS THE CORNERSTONE OF YOUR BRAND S DIGITAL PRESENCE Whether you are running an online shop or showcasing your latest projects a website that is planned, designed, written and built well delivers a positive brand experience. We will assist you in achieving your online objectives by crafting and developing a website that reflects your brand identity, aligns with your strategy, creates an intuitive and engaging user experience, and offers an optimal visitor to customer conversion rate. No matter whether you are a small start-up or large corporation.

7 WORDPRESS With 23% of websites being powered by WordPress, it is by far the most popular CMS online. We have been developing and using WordPress for almost a decade. WordPress is our content management system of choice and we have delivered exceptional online solutions to clients big and small, developing complex applications, plugins or simple portfolio and brochure sites. As a framework, WordPress enables us to offer our clients the latest in web technologies supported by the largest development community on the internet.

8 MOBILE DEVELOPMENT Ensuring that your website is mobile friendly has never been as important as it is today. Not only does your website need to cater to the fact that users are spending more and more time on mobile devices, but your website s search results are now being affected by Google s commandments one being that Google s search prioritises sites that are mobile friendly.

9 E-COMMERCE Online shopping has become the norm in the last 5 years and with the likes of Amazon and other major retailers offering online shopping solutions, consumers are making a habit of shopping from the comfort of their own home or more likely, out and about on their mobile phone. WooCommerce is dominating global e-commerce platforms and with over 7 million downloads, WooCommerce is powering 30% of all online stores. With extensive experience in developing WooCommerce online stores, themes and plugins we are perfectly positioned to offer you a premium ecommerce solution.

10 USER EXPERIENCE Because every user is unique, it is safe to say that they all experience and interact with websites differently. Getting the user to complete the actions and meet the goals that we want them to online is a daily challenge. This is where UX design comes in. We need to create an experience which promotes and invokes specific behaviour or emotion from the user. With UX design and development, we help our websites achieve business goals and objectives.

11 SEO It is difficult to talk about SEO as a separate topic or service as it is such an integral part of Web Development that it should be the included norm. The term SEO is used very loosely in the digital arena but it is a topic that can be discussed for days and is always changing. To keep things simple, we talk about two aspects of our SEO service. We make sure that your website is developed and set up correctly, and that it includes the necessary tools to manage more advanced SEO techniques dynamically and on the fly. This is vital because if the basics are not implemented correctly, no amount of expensive advanced techniques can save you. You also need the tools to easily manage and update your Social and Search optimisation the same way you would your content. As with most digital disciplines, SEO best practice evolves rapidly and requires constant attention. Having experienced SEO and copywriter professionals on our team enables us to research and implement the advanced techniques required to compete at the highest levels in search.

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14 Now that people are addicted to their social networks, social media is cannibalising digital media as well as traditional media. To put it in perspective: it took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half. People want to be social when they engage with their media. Brands need to be creating the content that our audience wants to consume. CREATING THE CONTENT THAT OUR AUDIENCE WANTS TO CONSUME In our fast-paced world, TIME & ATTENTION are the most valuable resources. Showing appreciation for an audience s time by communicating with them in a more human, sociable way can make a lasting impression. Every brand has a story to tell. By focusing on storytelling instead of just the hard sell, brands can use their social channels to provide value several times over before asking for business. We conceptualise and implement a balanced communication strategy where we analyse our topics, plan content carefully and measure the response. We keep communication aligned across platforms to provide the best results and set your brand apart as a content authority. Kri8it also offers workshops to clients and their internal teams on communication strategies and brand storytelling on social media in 2015 and beyond.

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16 SOCIAL ADVERTISING The power of social advertising lies in the ability to market to consumers based on their data. All marketing is changing to leverage the benefits of big data. Facebook, as an example, has the most consumer data that the world has ever known. An ice-cream shop can now market their Super Bowl family deal directly to users between the ages of who like ice-cream, live within 10 miles of their store, are married with kids, and love football. Not only can Kri8it target your consumers with similar precision, but we can also measure the results down to the last detail. Whether it be ultra targeting on Facebook or using trending topics on Twitter, social advertising is by far the cheapest way to reach consumers at scale with the most comprehensive reporting ever seen in the advertising world. Some of our Social Advertising services include: Facebook Campaigns Sales Funnels Facebook Dark Post Advertising Twitter Trendjacking Facebook Post Boost Advertising Twitter Promoted Tweets Facebook Retargeting Instagram Advertising (coming soon) Advert Split Testing MARKET TO CONSUMERS BASED ON DATA

17 SEM Although many would argue that Search Engine Marketing (a.k.a. Google Adwords) is on a downward trend, it is still an integral part of a comprehensive digital strategy. We live in a world where Google is a verb ( Just Google it ). With all the brands competing for share of voice on this platform, SEM helps increase your brand s visibility in Google search results. We offer strategic Google AdWords campaigns with keyword and competitor research, advanced advert copywriting tailored for conversion, and in-depth campaign performance analysis. SEM HELPS INCREASE YOUR BRAND S VISIBILITY IN SEARCH RESULTS

18 CONVERSION RATE OPTIMISATION Driving traffic to your website is only the first step towards achieving your online goals. The next step is to convert these visitors into customers or encourage them to take the desired action that meets your online goals. Kri8it looks into the psychology of the user and analyses their path to purchase or conversion removing any obstacles in their way, making them feel safe and secure, and showing them only the information they need in order to make a decision. There are various strategies for increasing conversion such as split testing different wording or imagery, or making use of unique landing pages geared specifically for conversion. Conversion Rate Optimisation (CRO) is more of an art than a science, and we therefore create unique strategies for every campaign, constantly testing and tweaking for the best chances of success. MORE OF AN ART THAN A SCIENCE

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20 DIGITAL STRATEGY We believe that you need to establish a digital strategy before investing in digital marketing. A clearly defined digital strategy provides focus and direction for the future. It ensures that everything you do online is true to your brand identity, reaches your desired audience, and achieves your business goals. Kri8it utilises the 5 Step RACE plan to ensure our clients get optimum value out of their digital resources. DIGITAL STRATEGY PROVIDES FOCUS AND DIRECTION FOR THE FUTURE

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22 5 STEP RACE PLAN

23 CONTACT KRI8IT FOR YOUR UNIQUE DIGITAL SOLUTION: A BLEND OF CREATIVITY, TECHNOLOGY AND STRATEGIC THINKING George 53 E Adderley Street Bo Dorp, George, 6529 Cape Town 52 Melville Road Plumstead, Cape Town, clint@kri8it.com clint@kri8it.com