Consumer and Market Insights: Confectionery Market in Turkey

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1 Consumer and Market Insights: Confectionery Market in Turkey

2 Consumer and Market Insights: Confectionery Market in Turkey The Business Research Store is run by Sector Publishing Intelligence Ltd. SPi has been selling professional market research reports and company analyses for over 7 years. Our experienced staff team are on hand to help with any research enquiries you may have, and help you find the right report for your needs. We sell reports to businesses of all sizes across the world who need current market data to plan and develop their business strategies. We are pleased to present details of this report to assist your buying decision and administrative process. You will find easy-to-use How To Buy information on the last page of this document. We look forward to being of service to you. If you have bulk and/or recurring requirements, please get in touch - we can liaise with publishers to obtain sample pages and negotiate discounts on your behalf. Phone: +44 (0) or office@sectorpublishing.com 2

3 Consumer and Market Insights: Confectionery Market in Turkey Summary The Consumer and Market Insights: Confectionery Market in Turkey report published by Canadean provides indepth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered. Key Findings - The Confectionery market will register strong value and volume growth at a CAGR of 6.5% and 5.7% respectively during Of the three Confectionery categories analyzed, Chocolate will remain the largest category and will register fastest growth at a CAGR of 7.3% during Flexible Packaging is the most used packaging material which accounted for 50.5% share while Film is the most commonly used container type with 39.2% share - Confectionery products that provide a low content of saturated fat will have better prospects supported by increasing health consciousness among Turkish consumers - Fun and Enjoyment and Indulgence are the most influential factors contributing to Confectionery market growth Synopsis The report on the Confectionery market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained? - Market data: Overall market value and volume data with growth analysis for Category coverage: Value and growth analysis for Chocolate, Gum and Sugar, with inputs on individual segment share within each category and the change in their market share forecast for Leading players: Market share of brands and private labels, including private label growth analysis from Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more 3

4 - Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others. - Consumer level trends: Top four consumer trends which influence Confectionery consumption - Future outlook: Reviews and recommendations on how the market will shape up from Reasons To Buy - Identify high potential categories and explore further market opportunities based on detailed value and volume analysis - Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities - Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning - Access the key and most influential consumer trends driving Confectionery consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target - Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion Additional Details Publisher : Global Data Reference : CS1864MF Number of Pages : 52 Report Format : PDF Publisher Information : 4

5 Table Of Contents for Consumer and Market Insights: Confectionery Market in Turkey [Updated: ] IntroductionReport introduction and definitionsmarket OverviewMacroeconomic indicators -Population and age structure, GDP and Consumer Price IndexNational retail and foodservice figures -Key TakeoutsMarket value and volume for the Turkish Confectionery markethistorical and projected consumption in the Turkish Confectionery marketdegree of trade up/down-trade in the Turkish Confectionery marketvolume of the Turkish Confectionery market by categoryhistorical and forecast value of the Turkish Confectionery market by categorywinners and losers in the Turkish Confectionery marketsegment share of the category and change in market share in the Turkish Confectionery marketcategory level pricing in the Turkish Confectionery marketretailer and packagingleading retailers in the Turkish Food marketleading distribution channels in the Turkish Confectionery marketleading distribution channels by category in the Turkish Confectionery marketturkish Confectionery market by type of packaging material/containerturkish Confectionery market by type of packaging closure/outerturkish Confectionery market by type of packaging, forecastleading brands in the Turkish Confectionery market by categoryconsumer trend analysiscanadean's consumer trend framework and explanation of the sub-trendsfor key trends in the Turkish Confectionery markethow the trend is influencing consumption in the Turkish Confectionery markethow to target the trend in the Turkish Confectionery markethow the trend will evolve in the Turkish Confectionery marketkey target demographic and the rate and which the trend will evolvekey drivers in the market that will increasingly influence consumptioninnovation examplesnew product examples launched in the Turkish Confectionery market AppendixCountry contextsector overviewcategory datasegment datapackaging datacategory definitionssegment definitionschannel definitionsmethodologyabout Canadean 5

6 List Of Tables in Consumer and Market Insights: Confectionery Market in Turkey [Updated: ] Table 1: Country indicators -overall food value and volume, 2014 Table 2: Market value analysis in TRY and USD, Table 3: Market volume growth analysis, Table 4: Average prices (TRY) by category, 2014 Table 5: Segment level analysis by category, 2014 Table 6: Leading retailers and store count Table 7: Leading brands by category,

7 List Of Figures, Charts and Diagrams in Consumer and Market Insights: Confectionery Market in Turkey [Updated: ] Figure 1: Macro economic analysis: GDP per capita, Population, CPI( ), Age Profile (2014) Figure 2: Foodservice transactions by sectors, profit and cost, 2014 Figure 3: Market value (TRY, USD) and volume analysis, Figure 4: Consumers purchase behavior -Trading up/down, 2014 Figure 5: Market volume share analysis by categories, 2014 Figure 6: Growth analysis by category, Figure 7: Change in market share by category, Figure 8: Leading distribution channels, overall food, Figure 9: Leading distribution channels by category, 2014 Figure 10: Packaging analysis -key packaging material, type, closure and outer, 2014 Figure 11: Growth in key packaging material, type, closure and outer, Figure 12: Brand share growth, Figure 13: Brand share analysis by categories, 2014 Figure 14: Examples -new product development 7

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