Workbook.

Transcription

1 Workbook

2 Module 1 - Set Up Your Strategy What is your end goal? - a premium product or service - adding to list - selling a lower priced product or service - selling an event ticket What is your free gift? - ensure it is highly relevant to your end goal - make it some of your BEST work - this is your audiences first impression of you! - decide on something that is simple to digest (don t make it too long) - use a format that your audience will enjoy (video, PDF, audio, a challenge)

3 - ensure you speak about your next level offering so the reader knows what is available next How are you getting people into your Sales Funnel? TRAFFIC SOURCES - choose 2 key social media platforms that your audience is on - work out how BEST to utilise these platforms (more information in Module #5) - optimise your blog if you have one (incorporate your optin link through your relevant blog posts) - affiliates (asking others to promote your offer for you in return for a commission) How to work out what to sell? - what do you love to talk about? - what do people always ask you about? - is there a market willing to pay $$ for it? - test it out - get BETA testers - experiment with pricing Digital Product Ideas: - ebook - PDF guides - ecourses - webinars Service Ideas: - mentoring - full package services - group mentoring - events

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5 Module 2 - Page Sequences Key pages that you need: - Optin page - Thank You page (or confirmation page) - Gift page - Level 1 Sales page - Level 1 product page/s Optin Page - limit distractions (no social media, no navigation bar) - don t ask for too much (name and only) - videos can convert better depending on your audience (you should try it!) - keep all colours to your branding - be clear on what people are going to receive Thank You Page - use a video to tell people what they need to do now (confirm their address in their inbox) - thank them for signing up - tell them how to use what they have just signed up for - tell them about your level 1 product Gift Page - this is the page where people can download their free gift that they just signed up to - make it simple for them to use Level 1 Sales Page - limit distractions - tell them how this product or service is going to impact their life/business - tell them what they are going to receive - give them necessary dates - have FAQ's - have testimonials - keep to branding colours OPTIONAL: You could combine your Gift Page + Level 1 Sales Page

6 Level 1 Product Page - if you are offering a digital product then this is the page where people will end up once they have purchased - be sure to welcome people and provide what you told them (I always try and go above and beyond!)

7 Module 3 - Marketing What is your goal? - ensure you have gone through your strategy before setting up your sequences There are many different sequences to set up: - introductory sequence - interested customer sequence - didn t checkout sequence Basic Introductory Sequence - Thank you for signing up + here is a link to your free gift [immediately send] - How did you enjoy your free gift? Here is a bit about me [send 2 hours later] - Here is what I do and how I can help you + testimonials where relevant [send on Day 2] - Here is how you can access my free content (blog, social media etc.) [send on Day 3] - Want to take things further? (sell into level 1 offering) [send on Day 4] - Here are some of my most popular blog posts (or a story about how you have impacted a client) [Day 7] - This is what s going to happen next (add them to your main list where you send relevant info every week) [Day 10] Interested Customer Sequence - this sequence is used if a person in your previous sequence showed some interest in your level 1 offering (they clicked on a link or asked you a question about it). Ensure they are taken off the first list and moved to this list. - Want to (save time/learn how to blog/whatever it is you do!) this will be about your level 1 offering and how it will impact them [within 1 day of them showing interest] - Here is what my happy clients have said (send through testimonials or case studies of clients) [Day 2] - Send an answering any potential objections they may have with what you are offering (time, cost, qualifications etc) [Day 3] - Send through some time sensitive offer (that they need to take action NOW) [Day 4] Didn t Checkout Sequence - this sequence is used if someone has added items to their cart but haven t checked out (finalised payment) - Did you have some issues (how can I help solve this?) [immediately] - Did you have a question about {product or service}? [Day 1]

8 Module 4 - Tech Tools The main tools you need: - a website you can edit OR a third party app - an marketing system - images - logos and other branding - video software (if using video) - audio software (if using audio) A website you can edit - I highly recommend a Wordpress website as you own the platform and content (wordpress.org) - I use Thrive Themes plugin for my sales pages and optin pages - There are 3rd party apps you can use to create your optin pages and sales pages: - Instapage - Leadpages - Clickfunnels An marketing system - I recommend MailChimp if you are just starting out (simple to use and super affordable) - ActiveCampaign is a great platform for tagging - InfusionSoft or Ontraport for a whole CRM and payment system in one Images - ALL images you use on your website, sales pages, s must be YOURS or you have purchased them - You can purchase images for $1 from Canva and they have some free images too - You can also take your own images Logos and other branding - If you are still in the testing phase or like to DIY you can use PicMonkey to design some great logos and branded headers - Working out your colour scheme use colorcombos.com Video Software - I use PhotoBooth to record my videos using my laptop - I also use my iphone to record videos - I use a lapel microphone that plugs into either for great sound - I use a branded backdrop - I use Screenflow for all screen capture videos (like this one!)

9 - I also use Screenflow for video editing Audio Software - I use Audacity for recording video - I use Movavi for converting video into audio files for clients to download the audio only file

10 Module 5 - Social Media Which platforms to choose? - where is your audience? - what type of business do you have? what does it lend itself to? How do I get people from Social Media TO my Sales Funnel? - each platform has different strategies - the purpose of social media is to build connections with people NOT to sell - provide great content consistently to build trust among your social media fan base - promote your FREE optin on social media (rather than your paid products or services) - use ads to promote your free optin - use ads to promote your paid products or services to those who have already shown interest in your FREE optin (targeting techniques) Facebook - low organic reach on Facebook pages - create a free group to encourage engagement and support your members - Facebook ads are able to be very targeted - You can have a low ad spend and still see results - Ensure you are using PowerEditor to keep things organised and to make full use of capabilities - Use Facebook LIVE video to engage with your audience - Videos get better reach than written posts Instagram - you only get one link which is in your BIO so ensure it is a link to your latest free optin page - it needs to be pretty - get CREATIVE to stand out! - you can do short 15 second videos - again, be creative! - to advertise on Instagram you need to use Facebook PowerEditor LinkedIn - this is where professionals are hanging out - less frequently checked but people trust the source a whole lot more - you can post blog posts (articles) directly into LinkedIn - ensure one of your contacts is a link to your free optin offer - weave a link to your optin offer in any articles you post on LinkedIn Podcasts - ensure your audience listen to podcasts before going into creation mode

11 - have a call to action at the end and throughout your episodes - promote your Podcast through social media platforms

12 Module 6 - Organisation Consistency is key - being organised can help you stay consistent! Have a content promotion calendar - what do you need to post daily, weekly, monthly? - remember that QUALITY content is much more effective than QUANTITY of content - how can you repurpose what you already have? Focus on Epic Blog Posts - choose a specific topic that relates to your sales funnel strategy and give a new perspective - go into as much detail as possible - create a video to promote on YouTube - do a Facebook LIVE video to promote it - create a quote image for Instagram - create a podcast episode (if relevant) - optimise the blog post for SEO - create a specific optin for this blog post (a guide or checklist are great resources) Batch Creation - find a block of time to create a whole heap of podcasts/blog posts/ newsletters/social media images - this will save you a lot of time in the long run - use various tools to schedule these for publishing