Business knowledge for the global media, entertainment and technology community. IBC.org

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1 Business knowledge for the global media, entertainment and technology community IBC.org

2 INTRODUCTION For the last 50 years the electronic media and entertainment industry has gathered at IBC for invaluable face-to-face networking, hands-on product testing, live learning and debate. As the industry converges and new technology brings rapid change to the way content is produced and streamed, we are delighted to bring you IBC365 - a much needed expansion to IBC as an important once-a-year experience that will keep the dialogue going and connect all the key players. Since launching, IBC365 has generated over 32,500 subscribers, 770,000 page views and delivered 2.5 million E-Bulletins. THE IBC365 COMMUNITY This is your opportunity to engage with your industry all year round to demonstrate thought leadership, to strengthen your position in the sector and to develop new business opportunities. IBC continues to be by the industry for the industry and engagement with the IBC365 platform allows you to develop and promote your own content to IBC s core audience of 57,000 attendees as well as new players in the market. Benefits of aligning your company with the IBC365 platform include: l Generating qualified leads l Positioning yourself as an industry thought-leader l Ensuring deeper customer engagement l Growing and building brand awareness l Driving your sales and marketing strategy year-round l Continuing conversations started at IBC l Reaching the new audiences that you want to engage with

3 8% E Europ GAIN ACCESS TO IBC S GLOBAL AUDIENCE Reach IBC s international audience of over 32,500 subscribers from over 145 countries. N Amer 49% Western Europe & Scandinavia 1 Central Europe North America 8% 10% Eastern Europe Asia M EAst 6% 10% Africa Asia South A Middle East 1% Oceania Oceania 6% Africa South America 2.5m s delivered OF VISITORS SEE IBC AS IMPORTANT FOR KEEPING UP TO DATE WITH INDUSTRY TRENDS 32.5+k IBC365 Subscribers 770k Page Views

4 BE RECOGNISED BY A SENIOR-LEVEL AUDIENCE IBC attracts a senior-level audience who remain engaged throughout the year. Visibility on IBC365 ensures that you have access to this key VP / EVP / Director 10% audience all year round. C-Level / Owner 26% Professional Engineer or Developer 1 IBC2017 VP / EVP / Director 10% C-Level / Owner 26% Professional Engineer or Developer 1 Seniority Levels Manager or Head of Department 26% Professional Engineer or Developer 1 26% 26% Consultant / Freelance / Independent VP / EVP / Director 10% Journalist / Editor / Photographer Seniority Levels C-Level / Owner 26% / Independent Consultant Entrepeneur/ Freelance 3% Executive or Assistant Journalist / Editor / Photographer Student / Intern / Educator 3% Entrepeneur 3% Manager or Head of Department 26% Executive or Assistant Student / Intern / Educator 3% Seniority Levels User 19% of subcribers companies Consultant have an annual spend/offreelance / Independent 36% Annual Spend 1,000,000+ Journalist / Editor / Photographer Manager or Head THOSE WITH REAL TARGET User 19% of subcribers companies of Department 26% Entrepeneur Annual Spend have anpurchasing annual spend of3% DECISION-MAKING POWER 36%AND 1,000,000+ Executive or Assistant 1,000,001 5,000,000 5,000,001 10,000, Up to Annual Spend 500, ,000 1,000,000 1,000,001 5,000,000 10,000, % 10,000,000 19% Netherlands United Kingdom 2 10% Germany United FranceKingdom Germany Belgium United Italy States % 1 Top 1047Countries Up to 500, % 500,000 Netherlands 1,000, % United States 10% 4% 9% 1,000,001 5,000,000 1,000,000+ 5,000,001 10,000,000 8 Purchasing Authority Purchasing Authority Final Approver / Buyer 4 User 19% Recommend / Specify 40% 170+ Countries Purchasing make or influence Africa and Middle East 4% Authority final decision 10,000, South America 1% Regions North America 10% 9 Regions W.Europe & Scandinavia 6 3 9% Russia United States France 5 4% Belgium Asia 8% Other Technology / Service Provider Italy 7 China 8 Spain Government/ /Service Provider Technology Russia Industry Body Other 9 10 Broadcaster / Content Provider 2 North America 10% Broadcaster / Content Provider 2 Regions VR / AR W.Europe & Scandinavia 6 Telecoms 6% Financial Services 1% Government / Industry Body Financial Services Film Industry 10% 1% Technology / Service Provider Equipment / Software Film Industry 10% Manufacturer 9% Industry sector Other Industry sector Expanding Audiences Telecoms 6% Government / Industry Body Equipment / Software Manufacturer 9% 1% Financial Services Content / Post Production 10% VR / AR Cloud 3% Expanding Audiences Broadcaster / Content Provider 2 Content / Post Production 10% Consultancy / Analytics / Research 8% Distribution and Delivery Expanding Audiences Industry sector 36% Consultancy / Analytics / Research 8% Countries W.Europe & Scandinavia 6 South America 1% Africa and Middle East 4% Representatives from a broad range of companies attend IBC, spanning Central Europe all industry sectors and including established players and companies new Eastern Europe to the industry. Film Industry 10% 170+ Asia 8% 7 REACH ALL INDUSTRY SECTORS South America Countries 1% Eastern Europe Recommend / Africa and Middle Specify 40% East 4% Central Asia 8%Europe North America 10% Central Europe Eastern Europe 3 6 France China Belgium 4 % Top Countries 10 Spain Italy 19 Netherlands % Russia China United Kingdom Spain 10% Germany IBC2017 Final Approver / Buyer 4 Recommend / make or influence final decision Specify 40% of subcribers companies 5,000,001-10,000,001+ have an annual spend of Top 10 Countries 1 8 C-Level or above Final Approver / Buyer C-Level or above ,000 1,000,000 C-Level or above 26% make or influence Enhance your digital IBC presence and increase your ROI by decision positioning your % final Student / Intern / Educator 3% company in front of those with real purchasing authority. 4 1 Up to 500,000 IBC % VR / AR TelecomsMobile 6% 1% Mobile 1% Cloud 3% OTT 3% 36% OTT 3% Cloud 3%

5 Delivery Creation and Production Tech Advances CONTENT THEMES Management Consumption Opinion and views Whitepapers Industry insight and analysis Executive Interviews Video interviews, products and events Events webinars, roundtables and seminars CONTENT TYPES Technical insight Feature articles C-level profiles Blogs and social discussions Research trends, analysis and data Directories industries, technologies and geographies Video IP Content Audio Technology Mobile HD IoT OTT Virtual Reality Post Production Startups 8K 4K ISP Content Workflow Integration IPTV Telecommunications Audio and Radio Display Discovery Post Production Big Data HDR Broadband SVOD Content Everywhere TOPICS Playout Connected Consumer Social Media Mobile Media Playout Automation New Media Media Asset Management Second Screen Telecoms System Integration Transmission Gaming DVR Digital Signage VFX Workflow Solutions Satellite Cloud 5G Cable and Satellite Augmented Reality Home Systems and Broadband

6 PRODUCT PORTFOLIO IBC365 is a content platform designed to encourage the IBC community to connect and collaborate throughout the year. IBC365 provides original, curated and sponsored content and our product portfolio offers unrivalled opportunities for brand awareness, thought leadership and lead generation. 30,000 monthly impressions 32,000 reach, 2 open rate Unparalleled exposure Average 500 leads ONLINE BANNER ADVERTISING IBC has a strong online presence in the electronic media and entertainment industry and a high volume of web traffic throughout the year. With the choice of a Leaderboard or MPU banner, averaging 30,000 and 10,000 monthly impressions respectively, an online banner advertisement on the 365 platform guarantees high visibility to this extensive audience and promotes your brand to potential and existing customers. E-BULLETIN SPONSORSHIP Leverage the power of IBC s unique database of over 32,000 IBC365 subscribers by associating your company with our dedicated weekly E-Bulletin. Reporting on topical issues and notable breaking news fed by the 365 platform, this is your opportunity to increase your brand awareness and benefit from open rates averaging well above industry norms and from qualified leads generated by the E-Bulletin. CONTENT THEMES Sole sponsorship of one of the content themes available on the 365 platform enables you to position your brand as the dominant thought-leader for relevant sections of the industry. This package includes extensive online coverage themed around the content streams available on the platform, enabling you to refine and target your marketing campaign, increasing your ROI. WEBINARS Webinars on the IBC365 platform are highly targeted digital events, bringing together bespoke audiences seeking up-to-the-minute perspective and expert opinion about critical industry issues. Supported by a dedicated marketing campaign and the ability to watch the webinar on-demand for 12 months, IBC365 webinars offer targeted and driving engagement, generating on average 500 leads for your business. 35,000 article views per month 170 total downloads per month Demonstrate industry expertise ADVERTORIAL Advertorial allows you to catch and maintain the attention of your customers with engaging and relevant content which aligns with the overall style and themes of IBC365. Share your messaging and demonstrate thought-leadership through advertorial to secure a powerful level of interaction. WHITEPAPERS Industry whitepapers have always formed an integral part of the IBC Conference and are world-renowned for promoting the latest innovations and technological thinking. Promote your research, ideas, projects or prototypes through the 365 platform to gain the undivided attention of the sharpest minds in electronic media. Position yourself as an industry thoughtleader and generate up to 60% more leads with a promoted whitepaper. VIDEO HOSTING Use the IBC365 platform to host your own VOD content for up to 12 months. Demonstrate industry expertise to engaged industry professionals through an interview with your company s top executives. Combined with extensive marketing promotion, make sure that your content is seen by IBC s vast audience. BESPOKE PACKAGES The options listed above are not exhaustive and your IBC account manager will be happy to discuss any ideas that you have to create a bespoke package. Arguably the greatest results are achieved by tailoring the various options to ensure that your company can engage with IBC s audience all year round and convert any leads generated into business at the IBC event in September. Examples of which are illustrated below: l Industry survey campaign l Hosted dinner club l Hosted round table l Co-branded whitepaper l Bespoke industry events

7 IBC365 EDITORIAL CALENDAR 2018 The below editorial calendar should serve as a guideline for some of the vendor-specific content that will be covered each month on IBC365. In addition to the features listed below, IBC365 s editorial coverage includes in-depth features that provide context and analysis of key industry issues. Interviews with industry leaders and thought leadership articles deliver insight into the strategies shaping the industry while regular behind-the-scenes articles explore the tools and techniques used to craft and deliver the biggest TV productions and film releases. January Production Grading HDR content Content Management AI in broadcast Delivery Cyber security: protecting assets Consumption Immersive audio Webinar Remote production for sport February Production Studio lighting Content Management Newsroom systems Delivery Object-based broadcasting Consumption VR headsets Webinar Cyber security: protecting assets March Production Capturing audio Content Management MAM orchestration Delivery Delivering HDR content Consumption Digital cinema Webinar Mobile World Congress review April Production Lenses - UHD & HDR Content Management Rights management Delivery Cloud-based playout Consumption Voice search Webinar NAB review May Production New camera round-up Content Management Compression and codec Delivery Streaming content Consumption AR & MR Webinar Live sport production June Production Grading UHD & HDR content Content Management Asset management for OTT Delivery Access services Consumption Consumer displays Webinar Adopting IP July Production Studio control systems Content Management Transcoding in the cloud Delivery Digital cinema packages Consumption Targeted advertising Webinar AI for broadcast August Production Production monitors Content Management Test & measurement Delivery IP for live delivery Consumption Set-top boxes Webinar IBC2018 preview September Production Audio consoles Content Management Graphics and branding Delivery Ad supply chain Consumption Improving UX Webinar IBC2018 review October Production VFX software Content Management Delivery Multiscreen delivery Consumption Cinema display Webinar Cyber security January 2019 November Production Vision mixers Content Management Cloud-based services Delivery Content piracy Consumption Future tech in the home Webinar Cloud supply chain December Production KVM over IP Content Management Media transport Delivery VoD delivery Consumption Social media TV Webinar Creating & delivering UHD/HDR Production Post-production monitors Content Management Managing metadata Delivery Immersive cinema Consumption IoT and broadcast Webinar Media asset management

8 RATE CARD ONLINE ADVERTISING Leaderboard 728 x 90 2,000 per month MPU 300 x 250 1,750 per month Half page 300 x 600 1,500 per month WEEKLY E-BULLETIN Top Banner 468 x 60 2,000 per month Banner 468 x 60 1,750 per month Bottom banner 468 x 60 1,500 per month CONTENT THEMES Exclusive Themed Sponsorship Price on Application ADVERTORIAL ( Executive Interview 5,000 Industry Trends Piece 2,500 Case Study Piece 2,500 Thought Leadership Piece 3,500 E-Book or Report 3,500 IBC365 s editorial team can be commissioned to produce advertorial pieces for an agreed cost. WEBINAR Bespoke Webinar Campaign 17,500 Webinar Co-Sponsorship 7,500 WHITEPAPER HOSTING Whitepaper Hosting from 3,500 VIDEO HOSTING Video Hosting from 3,500 Bespoke packages are available upon request. Need more information? Please contact the relevant department with any enquiries. Sales and sponsorship Ben Ewles Head of Sales T. +44 (0) E. bewles@ibc.org Steve Connolly Publisher T. +44 (0) E. sconnolly@ibc.org Marketing James Laker Head of Marketing T. +44 (0) E. jlaker@ibc.org Editorial George Bevir Editor T. +44 (0) E. gbevir@ibc.org Fergal Ringrose Executive Editor T E. fringrose@ibc.org IBC.org

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