Application of Knowledge

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1 Application of Knowledge

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3 Why Hogia as Your Business Partner? We offer a close working partnership to our clients and solutions are developed to deliver early benefit, measurable return on investment, and the assurance of investment protection for the future. The success of the Hogia Group is attributable to many factors, but one factor in particular is that at the core of Hogia Group's business ethos is the desire to build customer relationships for long term mutual benefit and not for short term Hogia gain. It is Hogia Group's ambition to not only deliver solutions today to address its customers' immediate needs, but also to be available to its customers tomorrow to deliver solutions to address their future needs. With our broad portfolio of logistics systems, we are in a unique position in having the ability to add value to complex and integrated transport solutions. Through thinking realistically 'out-of-the-box', Hogia staff are able to draw together a wide range of multi-modal and multi-disciplinary knowledge and understanding from within the transport industry to deliver the ultimate solution. For example, multimodal freight solutions which transcend road, rail, air, and sea transport; through terminal handling; to warehouse management and multi-modal passenger travel management solutions which also transcend road, rail, air, and sea transport to deliver highly integrated, real-time, multi-modal network management, network operations, and traveller information & booking solutions. Hogia's core business ethos being: Long term customer relationships and not short term Hogia gain Re-investment in the business to ensure longevity Success is about relationships between people and about the development of trust Partnership with a big 'P' Our head office in Stenungsund, Sweden

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5 Our product BOOKIT A World Class Solution for Maritime Transportation BOOKIT is a reservation system for managing ferry travel and transportation. A solution capable of handling the complete booking process from capturing the details of passengers, vehicles and freight to follow-up activities such as invoicing and reporting. BOOKIT is designed to be modular and scalable. This is achieved by having separate applications for different purposes and by making the system highly configurable in terms of overall business logic. We offer value for money by leveraging a tried and tested solution that is continuously evolving according to the trends in the industry. A solution that is in use worldwide and will serve as your reservation and ticketing application platform for years to come. 25 years of development have created a reservation system suitable for virtually any kind of ferry and freight lines, thanks to its flexible route, capacity, price and yield management capabilities. A Platform Based System with Open interfaces Whilst embracing innovation now and for the future, it is as important to have a solution based on proven technology that will continue to evolve as industry trends and technology changes. By using cloud technology and open interfaces, we can offer you an agile and extendable platform with well-documented standard interfaces which will future-proof your investment. This allows you to optimise your business processes, business performance and business agility. Moreover utilisation of standard open interfaces allows ease of integration, allows new services and functions to be added more easily now and in the future. A modern system architecture built entirely on the Microsoft.Net platform ensures the system is more easily supported, more reliable and more scalable.

6 Where BOOKIT is used Today BOOKIT is used on most continents and we keep expanding. Today you can find BOOKIT in the following continents; North America, Europe, Africa and Asia. Our clients sail to ports in the following countries: Algerie Canada Estonia Finland - the Åland islands France Great Britain (Scotland and England) Indonesia Italy Netherlands Norway Singapore Spain Sweden

7 Our product BOOKIT Enhance Your Customers Experience There are several features built-in in BOOKIT that allows you to enhance your customers' experience. We offer several loyalty program schemes, from travel cards to a pure loyalty based points system. There are ways to segment customers that allows you to send your customers the information they are interested in receiving only. We allow your customers to connect with you at any time and over any communication channel they want to use. This is where innovation comes in; build any kind of customer fronting application on top of our platform and enhance you customers' experience. Improve Your Competitive Advantage We offer a solution that allows our clients to differentiate themselves from their competitors. By using our solutions highly configurable and dynamic yield management capabilities, you can sell the right product to the right price. By using a solution with a plethora of options when it comes to ticket fares and booking terms, you can work with different fares based on time of stay, based on time of booking and based on demand. For each fare it is possible to define individual terms how that specific fare can be booked, amended or cancelled. All this can be combined with published campaigns to increase marketing opportunities even further. We offer a standard software solution for cutting costs and by using the built-in yield revenue management tool sales can be followed and be optimised in real time. BOOKIT at a glance

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9 Available and accessible with integrations The word integration comes from Latin and means whole or entire and that describes exactly how we look at integrations. Together with integrations to other systems or suppliers, e.g. to payment providers, finance systems, passenger gates etc., BOOKIT becomes a stronger and more complete product. We bring different products into BOOKIT creating a smoothly working and user friendly system. To accommodate our quest of being an open and accessible product, we provide an API (Application Programming Interface) through which external systems can interact with the reservation system in various ways. This offers nearly infinitive possibilities. Web bookings & apps We offer our clients to either use our standard web booking or to build it on our API. As a complement to the traditional web booking, many of our clients also offer their customers a booking app or a web booking optimized for a smartphone. This is all done via our API and is a way of getting more and more bookings made by the customer themselves instead of contacting the call centre. Self-service kiosks Self-service kiosks are often used in terminals and gives your customers the possibility to either check-in on their prebooked sailing or to manage and pay their bookings. Mobile check-in Via a mobile check-in app the customer can easily check-in on a sailing via their smartphone. When arriving at the terminal they can be embarked on the correct sailing maybe by using their contactless RF id attached to their customer card generated from BOOKIT. Handheld check-in & embarkation Many of our clients also use handheld devices for check-in, either as the only way of checking in or as a complement to other forms of check-in. Via our handheld check-in device you can check-in and/or embark previously made bookings or create new bookings. Automatic number plate recognition For vehicle check-in our clients have shown that automatic number plate recognition not only speeds up the check-in process by opening the correct booking on the BOOKIT screen even before the customer has pulled up to the check-in window, it has also shown that it is great customer service. Imagine the impression you make when greeting your customer with their name when you welcome them!

10 Everyday sights for our Clients

11 How BOOKIT is used by our Clients What our clients all have in common is that BOOKIT fits their purpose perfectly;it helps them optimize their business and it gives them the possibility to better serve their customers. BOOKING Our clients operate all different types of business, from strictly selling freight to high speed, passenger only traffic. Thanks to BOOKIT s flexible route, capacity, price and yield management functionalities, it is suitable for many different kinds of ferry lines and for very different markets. Freight and Yard management BOOKIT is used for all kind of freight bookings; booking drop-trailers or trucks, hazardous goods, plug-ins etc. When combining BOOKIT with Hogia Terminal Systems, a system desgined for Terminal management, you have the complete package - booking and yard management. Passenger and vehicles and High-speed traffic BOOKIT is often used for traditional passenger and vehicle bookings and it handles the complete booking process from the capture of passenger and vehicle details to follow-up activities such as invoicing and reporting. A number of clients operate with high-speed vessels and use BOOKIT as their ticketing solution - Quick Sales. Payments, ticketing and capacity checks are completed in a matter of seconds. OnShore products BOOKIT offers the possibility to manage a full tourism operation including services ashore, accommodation and any type of service you would like to bundle for a package. BUSINESS INTELLIGENCE Knowledge is power power to make the right decisions, optimise your business and serve your customers in the best way possible. Using our Business Intelligence tool you will be able to create informative, clear and personalised reports. It handles large volumes of data with efficiency and speed. In just a few seconds the information is retrieved from the data warehouse and the user can start analysing the data. BEST PRICE AND YIELD One of our strengths is that we handle best price and yield in a user friendly and efficient manner, both for administration staff as well as for reservation and check-in staff. Best price and yield management optimises your revenue as the price depends on the demand. The customer is offered the lowest price currently available - a great contribution to customer satisfaction.

12 For more information, please contact us Phone: info@hogia.fi Web: bookit.hogia.fi

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