Subject: Follow-up to your question about your home s value

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Julie Bishop
5 years ago
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2 Initial Home Seller Response Subject: Follow-up to your question about your home s value Hi, Thanks for inquiring about your home s value! I just wanted to make sure you got the estimate we provided. If for some reason you didn t get it, please respond to this so we can get you a copy. In my experience, people thinking about selling their homes often have lot s of questions... So I just wanted to make myself available to answer any questions you may have. Is there anything else I can help you with? P.S. - Download a copy of our Home Seller Guide here to learn how to market your home, get bigger offers from buyers, and move in the timeframe you want: [link to home seller guide]

3 Offer Good Home Value Analysis Subject: Your Good Home Value Analysis Hi, Hope the home value estimate you got from us the other day was helpful. Just checking in and to let you know about my exclusive Good Home Value Analysis. While the estimate I provide you was a good start, if you want to really know your home s potential value on the market, a more in-depth analysis is needed. As a Realtor, I study what s going on in the real estate market, and can help you get a better understanding of how you can get the best offers from buyers. My Good Home Value Analysis includes: A comprehensive pricing assessment of your home s value. Tips and recommendations of how you can increase your home s resale value. Access to my priority help hotline if you have any questions about selling your home. Best of all, the Good Home Value Analysis is free - no strings attached. I just need a little more information from you to get started. Can we schedule a quick call to discuss your Good Home Value Analysis?

4 Seller Nurturing Sequence - 1 Subject: The 3 Ps of Increasing your Home s Resale Value Since you were curious about your home s value, I wanted to give you some tips on how you can increase your home's resale value. The best way to get more for you home is to work on the 3 Ps of home sales: Preparation - getting the right things ready so buyers will value your home s features. Price - pricing your home to avoid Limbo Land, a place where homes sit on the market indefinitely. Promotion - marketing your home to get your home found online and generate buyer interest. At our firm, we work with home sellers to implement the 3 Ps and sell homes for 3.5% higher than the average real estate agent. If you d like to learn more about the 3 Ps of home selling and how we can help you, just reply to this so we can set up time to chat. Thanks!

5 Seller Nurturing Sequence - 2 Subject: Biggest Mistake Home Sellers Make Did you get that I sent on the 3 Ps to Increase your Homes Resale Value? If not, just let me know, and I can resend. I wanted to give you some more information on one of those 3 Ps: Preparation. The lack of preparing the right things is the biggest mistake home sellers make. Have you ever looked at homes for sale online and seen bad photos? In many cases, those homes are just like yours and had the potential to look great (and attract buyers), but they lacked two important factors in homes sales Preparation. So what are those two factors? Staging & Photography. Having your home staged and using professional photography presents your home in the best possible light to buyers searching for homes online. And this is the difference between a real estate brokerage that cares, versus one that just wants to sell your home to the first person that comes along. At my firm, we work with home sellers to prepare their homes to put on the market which results in our homes selling for 3.5% higher than the average real estate brokerage. If you d like to learn more about preparing your home so you can increase the resale value and move in the timeframe that you want, just reply to this so we can set up time to chat. Thanks!

6 Seller Nurturing Sequence - 3 Subject: The Price is Right If your still thinking of selling their home, then you probably have a lot of questions. One of the most important questions is: how should I price my home? Some people think they should price their home well above the market, in hopes people will make an offer, or negotiate down to the real price. Others think they should price the home just above the market, in hopes of fetching a few extra dollars. Truth be told, pricing is used to attract buyers & offers, which then leads to negotiating the real price. So it s important to price your home on the market so it generates lot of buyer interest and ultimately lots of offers. When you receive multiple offers, you can negotiate higher prices. As a seller, multiple-offer situations give you leverage. And pricing your home right is a key ingredient to getting multiple offers. At my firm, we work with home sellers to price their homes so they generate lots of interest and offers, which results in our homes selling for 3.5% higher than the average real estate brokerage. If you d like to learn more about pricing your home so you can create a splash in the marketplace that brings in buyers and offers, just reply to this so we can set up time to chat. Thanks!

7 Seller Nurturing Sequence - 4 Subject: Without promotion something terrible happens Have you heard this quote before? P.T. Barnum, of the Barnum & Bailey Circus, once said, Without promotion, something terrible happens Nothing!" And P.T. s statement is 100% in the world of home selling. Many real estate agents simply list their client s home in the local Multiple Listing Service (which Realtors use to know what homes are currently for sale on the market) and hope the property sells. That tactic may have worked in the old days, but that s no longer the case. In this day and age, you have to market your home aggressively online. This includes using popular home search sites, but also using the latest SEO (search engine optimization) techniques, social media platforms, and online marketing campaigns to promote your home to potential buyers. If you re looking for a real estate professional to help sell your home, here are some questions you can them to see if they have the online marketing chops to promote your home in today s digital age: Tell me the details about how you ll use social media to market my home? What steps will you take to drive traffic to my property online? What s your online marketing advertising budget for my property? At my firm, we use two phases to our marketing: the Pre Launch Campaign and our 8-week Digital Property Marketing Plan. Coupled with the latest in marketing technique and technology, we ll market your home directly to home buyers. If you d like to learn more about promoting your home directly to buyers to create interest and attract offers, just reply to this so we can set up time to chat. Thanks! Seller Nurturing Sequence - 5

8 Subject: How did you find your last home? Just wanted to check in on you and share some tips. If you re still thinking of selling your home, a good question to ask is how did I find my home?. For most people it was either online, from a Realtor, or a yard sign. Statistically speaking you probably used the internet at some point during your search process if you ve purchased a home in the last 10 years. Back in 2001, less than 10% of buyers found their home online. Today, almost half of all buyers find their home on the Internet. Which is why it s so important to run marketing campaigns that use the latest online and social tech to get your home in front lots of buyers actively looking for homes. Our 8-week Digital Property Marketing Plan, uses marketing tech like Facebook Ads, Google, SEO, YouTube, in addition to using the most effective portals like Realtor.com. We ll even integrate online marketing campaigns with traditional approaches, such as Open Houses, to get buyer traffic to your home. At my firm, we use our online marketing know-how, the latest tech, and our extensive national agent network, to get the online traffic necessary to attract more buyers and potential offers. If you d like to learn more about our 8-week Digital Property Marketing Plan, just reply to this so we can set up time to chat. Thanks!

9 Seller Nurturing Sequence - 6 Subject: Meet for coffee Just wanted to check in on you. I ve been sending you tips about real estate and wanted to see if you have any questions about what I ve sent over. Would you like to grab a coffee and talk? I d be happy to share advice related to real estate, timing your move, or increasing the re-sale value of your home. If you d like to get together, just reply to this so we can set up time to chat. Thanks!

10 Seller Nurturing Sequence - 7 Subject: If it s not on Google, it doesn t exist Just wanted to share some info with you I thought you might find useful. When it comes to finding potential buyers for a home, there are critical steps that must be taken before you launch a property marketing campaign steps that determine whether or not your property will be found on Google when someone searches for your address. Unfortunately, most agents just upload poorly taken photos into the Multiple Listings Services and hope the price sells the home. They don t know or care whether your home can be found online. As part of our 8-week Digital Property Marketing Plan, we use a Pre Launch Sequence to help get your property can found online. These steps include naming the photos of your property correctly, uploading video content on YouTube, posting information on Craig s List, and driving traffic to your property s custom landing page using Facebook Ads. By taking these steps, and many others, we re able to get your property ranked on Google the mother load of home search traffic. Another benefit of our Pre Launch Sequence, is your property benefits from the tens of thousands of people visiting our website to view properties and get information every month. At my firm, we use our advanced knowledge of SEO, PPC, and social media (all online marketing technologies), as well as a hefty advertising budget to get your home found online attract more buyers and potential offers. If you d like to learn more about our 8-week Digital Property Marketing Plan, just reply to this so we can set up time to chat. Thanks!

11 Seller Nurturing Sequence - 8 Subject: Army of agents You probably don t know this, but real estate agents have a lot of influence on the home buyers they represent. Real estate agents can guide their buyers one way or another, depending on whether they believe a home or neighborhood is going to meet their client s needs. Which is why it s important for agents representing home sellers to not only market to consumers, but make sure the community of real estate agent s know about the home. The larger the network of agents you have, the more potential buyers those agents can share your home with. Which is why I m part of a national network of real estate professionals in almost every major metro area in the county. This is huge for you as a seller because it means we can not only let local buyers know about your home, but also out-oftown buyers who are looking to relocate to Austin. At my firm, we actively market your home to both directly to home buyers, and to our national network of agents, working on your behalf to spread the word about your home. The more interest we can generate through promotion, the more buyers and potential offers we can attract. If you d like to learn more about how we use our national network of real estate agents, to market your home, just reply to this so we can set up time to chat. Thanks!

12 Seller Nurturing Sequence - 9 Subject: Secrets about how the real estate industry works If my peers in other real estate companies knew that I told you this, they d probably get pretty mad at me I want to share with you some details about how my industry works, and there are some sides to it that are not so nice. You see, many real estate companies use a business model that requires them to only to focus on recruiting more and more real estate agents to their firm. They don t have any criteria or standards for those agents they know if they recruit enough agents, some of them will do business and make the company money. This is bad. It s bad for you because you end up working with someone who is unqualified to sell your home. This is bad for brokerages because it ruins our reputations. It s bad for the whole industry because it makes us look like we don t know what we re doing. Sorry if I seem like I m ranting, but this kind of thing gets me worked up. At my firm, we focus on our customers. Which means we have rigid criteria on who we allow to work with us so we can give you a 5 STAR experience. When you work with us, if we re not meeting our promise of giving you a 5 STAR experience, please reach out to me personally so that I can remedy the problem right away. If you d like to learn more about us or how you might want to work with us, just reply to this so we can set up time to chat. Thanks!

13 Seller Nurturing Sequence Subject: Meeting this week I know you re busy, so I ll get straight to the point are you still interested in learning about your home s value in the current market? If you are, I d love to spend 30 minutes discussing how you can increase the resale value of your home and time your move so that it fits within your time frame. If you d like to get together for coffee, just reply to this so we can set up time to chat. Thanks!

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