MARKETING PLAN TEMPLATE

Transcription

1 MARKETING PLAN TEMPLATE

2 MARKETING PLAN TEMPLATE Date Time Period This Plan Will Cover Your Organization Persona You re Targeting BEFORE YOU BEGIN Note the list of tactics below. If you re not familiar with how these marketing tactics work, spend some time researching each tactic. Then, create your marketing goals and make sure every tactic you pick moves you closer to those goals. Marketing goals should ultimately be simple subgoals, which themselves are meant to help you reach some larger business goal. Here s an example of how this works: Business Goal: Grow online sales by 30% in 2 years. Marketing Goal (Subgoal): Increase traffic to product pages on website by 50%. Tactics: Use PPC ads and SEO rewrites of products to increase traffic to those pages. HOW TO USE THIS TEMPLATE To use this template, fill in each blank tactic space with one of the tactics you intend to use as part of your marketing strategy. A tactic is simply the method by which you intend to turn your goals and your strategy into reality, the real-world methods you ll use. For example, you may have a goal of growing your business by 15%, and your strategy to do this may be to increase inbound traffic to your website by 100% over each 6 month period and to increase sales by 30%, conversions by 20%, and leads by 40% over 2 years. But how specifically can you make this happen? That s where your tactics come in. For example, to increase your leads by 40%, maybe you use a combination of PPC advertising and direct mail campaigns to drive people to your website, where they are shown a specific offer. This template is designed to help you decide and outline the tactics you ll need to reach your goals. We won t hold your hand here it s up to you to figure out which tactics will work best for your business (and how to implement them). POSSIBLE TACTICS SEO and/or SEM PPC Advertising (on search engines or social) With Landing Pages Organic Social Media Content Marketing (Blogging, ebook/ Whitepaper Creation, Video/Audio File Creation) Marketing Outdoor Advertising Direct Mail Tradeshows Radio/Television Advertising Promotions or Promotional Materials Warm/Cold Calling 2

3 SETTING GOALS Write down your goals for your marketing, then use these goals to decide which tactics you need. Your goals should fall into three basic categories: Lead Generation, Conversion, and Post-Sales. Example: Lead Generation: Increase qualified leads by 15%. Conversion: Increase conversion of contact form leads by 20%. Post Sales: Increase purchases of related services by 7% and gain 10 positive online reviews. (If you don t know what these terms mean, if you feel like you need a more comprehensive explanation of how to create a marketing plan, if you want to get serious about your marketing and build a bulletproof marketing plan from the ground up, download our ebook, Analyze Your Marketing, here: Lead Generation: 6 WEEK GOALS Conversion: Post-Sales: Lead Generation: 6 MONTH GOALS Conversion: Post-Sales: Lead Generation: 1 YEAR GOALS Conversion: Post-Sales: 3

4 Tactic 1: 4

5 Tactic 2: 5

6 Tactic 3: 6

7 Tactic 4: 7

8 Tactic 5: 8

9 Tactic 6: 9

10 Tactic 7: 10

11 Tactic 8: 11

12 Tactic 9: 12

13 Tactic 10: 13

14 Tactic 11: 14

15 Tactic 12: 15

16 Tactic 13: 16

17 Tactic 14: 17

18 Tactic 15: 18