Make sure to listen to this audio: as you go through this handout, to get maximum value.

Size: px
Start display at page:

Download "Make sure to listen to this audio: as you go through this handout, to get maximum value."

Transcription

1 Seven Steps to Fearless Marketing The Keys to Attracting more Clients with Less Struggle and Effort By Robert Middleton Action Plan Marketing 1 Make sure to listen to this audio: as you go through this handout, to get maximum value. What prevents most Independent Professionals from getting great marketing results? My observation, from working with consultants, coaches, trainers, designers, writers and other professionals for over 22 years, is that fear is the number one issue. These fears undermine their marketing efforts: rejection, fear of doing it wrong, fear of looking bad, fear of being thought of as a salesperson, and more. Its not unusual that professionals spend more energy avoiding marketing than actually doing it! Instead of networking, writing, speaking and following-up on prospects, it s common to make excuses, have difficulty finding the time, and leaving marketing plans incomplete due to perfectionism or uncertainly over whether they will work or not. On the other side of fearful marketing is Fearless Marketing. Fearless marketing is characterized by confidence, creativity and a bias for action. Fearless marketers aren t worried about rejection or getting things perfect. Instead, they are so committed to making a difference through their services that they explore every way possible to get the word out to prospective clients. Fearless Marketers attract more clients, make more money and have more fun in their business. After all, when you re not focused on fear, you have a lot more energy and time to focus on what will work. Fearless marketers understand themselves and they understand how marketing works. But what does it take to become a Fearless Marketer? In the process of working with hundreds of Independent Professionals for so many years, I discovered that understanding and applying certain marketing principles were essential to becoming a Fearless Marketer. And I m not talking about dumb fearless where you jump blindly into marketing yourself. I m talking about smart fearless where you re armed with a strategy that will actually produce results. In this teleclass you ll get an overview of the principles you need to master to become a Smart and Fearless Marketer. Let s look at the seven Fearless Marketing Principles.

2 The Seven Steps to Fearless Marketing 2 1. Marketing Stance - Why your mindset about marketing is sabotaging your efforts to market yourself and what you can do to develop a new stance. 2. Marketing Ball - How marketing is a game where you need to know the rules before you can expect to win. You ll learn the fundamentals of Marketing Ball. 3. Marketing Language - Before you start marketing, you need to know the language of marketing. What language gets attention and interest? 4. Marketing Message - And then you need to develop your own unique marketing message that powerfully communicates why your services are valuable. 5. Marketing Currency Then, to get beyond attention and interest, you need to manufacture marketing currency that buys credibility, trust and confidence. 6. Marketing Tactics - You not only have to implement various marketing tactics, you need to know exactly when and where to apply them in the marketing ball game. 7. Marketing Action Plans - Finally, you must develop specific marketing action plans for each tactic that converts prospects into clients. Understanding and Applying the Principles If you study these marketing principles, you ll understand more about how marketing works than 95% of Independent Professionals out there. If you actually apply these principles to marketing your business, you ll start becoming a Fearless Marketer and getting results that will often surprise you. Typical results of applying these principles include: More confidence and can-do attitude towards marketing More clarity about what marketing activities to do and how to do them More attention and interest in your services More response to any marketing activity you use More appointments with qualified prospects More closed business with more of the right clients In this TeleClass we ll cover four of these in some detail. We ll talk about your Marketing Stance, Marketing Ball, Marketing Language and Marketing Message.

3 Step 1 Marketing Stance Your Marketing Mindset 3 Marketing starts with how we think about marketing ourselves. And a great many Independent Professionals have mindsets about marketing that are hindering their marketing efforts much more than helping them. A marketing mindset, or what I like to call a Marketing Stance is where we come from about marketing. It s what we think about. It s our attitudes, thoughts, beliefs, expectations, fears, fixed positions, assumptions, and limitations. You could say that our marketing stance is the water that we swim in. It affects us profoundly, but we don t see it because it s so close to us. What we focus on, what we believe, what we think and what we assume, shape our actions. And if these beliefs, thoughts and assumptions are negative, we see marketing as something bad, something to be avoided. Here are a few of the beliefs, thoughts and assumptions I ve heard from Independent Professionals over the years. Do any of them sound familiar to you? Do you operate from any of these as if they were the gospel truth? Marketing leads to rejection It probably won t work anyway, so why bother? If I ask for referrals it will sound like I m begging People won t be interested in what I offer Marketing doesn t work for this kind of service Marketing just puts people off I don t have the time to market myself Marketing is a complete waste of time and resources Marketing is hard and it s expensive Only people with sub-standard services need marketing Marketing people are charlatans or snake oil salesmen I can t start until I know exactly what to do I m not qualified (educated, experienced, etc.) enough yet Marketing is a bother and an interruption to people No one will read my writing I m a lousy writer Add yours here:

4 Is it Really True? 4 The big question to ask about all these beliefs, thoughts and assumptions are the following: Are they really true? Or are they just ideas you ve bought into and taken on as an inflexible marketing stance? What if they weren t true but you were operating as if they were? Wouldn t that be operating as if there was a big snake on the floor of your office, when it was really only a coil of thick rope? The way to change your marketing stance is to first tell the truth about your current stance. The following four questions and turnaround, developed by Byron Katie ( ) are the most effective way to do this, in my experience. 1. Is this thought true? 2. Can you absolutely know it s true? 3. How do you react when you think that thought? 4. Who would you be without that thought? 5. Now turn the thought around to its opposite. 6. What s a new stance that would be more true and more empowering? Try it on one of your beliefs, thoughts or assumptions about marketing: Your thought: 1. Is this thought true? (Yes or No) 2. Can you absolutely know it s true? (Yes or No) 3. How do you react when you think that thought? (Actions, feelings, avoidance) 4. Who would you be without that thought? (What if it was impossible to think it?) 5. Now turn the thought around to its opposite. (Is the turnaround as true or truer?) 6. What is a new stance that would be more true and more empowering?

5 5 Step 2 Marketing Ball The Game of Marketing Marketing is a game. And every game has rules, structure, a beginning, middle and end, and a way to win. Playing the marketing game isn t just a set of random activities. It has purpose and direction. And remember, a game is fun to play! The purpose of this game is to turn strangers into prospects, buyers, and clients. Marketing Ball is a model to help you understand this game and play it effectively. (See the Marketing Ball Model next page.) Marketing Ball starts in the Locker Room. This is where you develop your marketing message that lets your prospect know who you work with, what problems and issues you address in your work, and the solutions and outcomes you deliver. Once you have your marketing message developed, you get to play and step up to Home Plate. Every prospect you have a connection with is a new chance at bat. When you make this connection, you have the opportunity to communicate your marketing message. If you do it well, you generate attention and interest. When someone is interested in your message, you re on First Base. They re not a buyer yet; they may not even be too enthusiastic about what you re offering, but at least you have their attention. At this point, a prospect is open (at least to some degree), to knowing more about your services. Once you re on First Base, you want to get to Second Base. You know you re on Second Base when the prospect is willing to explore working with you. This usually takes the form of a meeting of some kind (phone or in-person). And the way you get onto Second Base is by providing the right information. Now that you re on Second Base, your goal is to make it to Third Base. The journey from Second to Third is the sales process. And when you re on third, the prospect is ready to buy. They want to work with you. You re almost home. Just one more base before the client is actually secured. From Third Base, your aim is to get back to Home Plate and score a run (a new client). This step is a matter of agreeing to terms, signing a proposal or contract and getting your first payment. Sometimes this takes a long time and a lot of work. Often it happens immediately after you get to Third (depending on many factors such as the size of the contract, the kind of service you offer, etc.) Let s look at the Marketing Ball Model and see how it actually works in practice.

6 Marketing Ball Model The Game of Marketing 6

7 Step 3 Marketing Syntax The Language of Marketing 7 Marketing has a language. The purpose of this language is to get attention, generate interest, arouse desire, and stimulate action. But most of us don t understand this language or even realize that it exists. I call this language Marketing Syntax and this is how it works: It s simply a matter of putting your marketing communication in the right order. The correct syntax or order of ideas always gets better results than if they re in the wrong order. I.E, ART does not mean the same at RAT or TAR because of syntax. Here s the syntax that seems to work the best: Target Market Who are the ideal clients for your service? Problem What is your prospect s pain or predicament? Solution What result or outcome will solve the problem? Story (Proof) Stories or case studies of your successes. Credibility What qualifies you to do what you do? Process What do you actually offer and how does it work? Call-to-Action What do you want them to do next? Marketing Syntax can be used in any marketing communication. Verbal In person, by phone, presentation, teleclass, audio recording Written Letter, web site, brochure, article, advertisement By playing Marketing Ball and using Marketing Syntax, your marketing effectiveness will increase automatically. You will now have a simple structure and system for attracting more clients to your business. The first three parts of Marketing Syntax is your Marketing Message (Step 4). This is what gets you to First Base. It s the language that makes sense out of your offering; it interests prospects in what you have, and makes them want to know more.

8 Step 5 Marketing Information The Currency of Marketing 8 Marketing Information is the currency of marketing. Marketing Information is currency, because it s what people want more of once you have their attention and interest. If you give prospects the right information, at the right time, you buy their time, their trust, and their commitment. Marketing Information can be presented in the following formats: Web Site Content Articles and Reports Brochures and Flyers Surveys and Scorecards Newsletters and ezines Presentations and TeleClasses Audio and Video recordings Your job as a marketer is to conceive, design and develop all of this information. Then you ll use it as your marketing currency until your prospects are ready to explore doing business with you. Step 6 Marketing Tactics The How-To of Marketing Marketing Tactics are the marketing moves you make when you re playing Marketing Ball. The most important thing to know about marketing tactics, is not what tactic to use, but when to use it. The marketing tactic you use will depend on where your prospect is on the Marketing Ball Model. Here are the various stages that will determine the tactics you use: Stranger to Affiliation Joining organizations and renewing old affiliations. Affiliation to Attention Communicating your marketing message. Attention to Familiarity Getting people to know you and like you. Familiarity to Information Providing information about your services. Information to Experience Inviting people to presentations and events. Experience to Sales Process Follow-ups and setting appointments. As you see, each marketing tactic is designed to move you slowly around the bases, not to hit a home run. With a combination of tactics, you move prospects from strangers to clients.

9 Step 7 Marketing Action Plans The How-To of Marketing 9 If Marketing Tactics are the marketing moves you make when you re playing Marketing Ball, Marketing Action Plans are like detailed marketing recipes to make those tactics actually work. A marketing action plan consists of a number of steps that need to be followed in sequence. There is not set formula for every marketing action plan but a typical one might be constructed as follows: Purpose What is the primary objective of implementing this tactic? Indtended Results What else do you hope to accomplish? Marketing Message What messages will you use to get attention? Marketing currency What materials or information will you use? What is your basic game plan? What are the actual, detailed steps you ll take to implement this tactic? Resources What time, money and other resources will you need to make this tactic work? Timeline What will you do and by when? The Seven Steps to Fearless Marketing If you follow these seven steps, you ll be well on your way to becoming a fearless marketer. You ll have the stance, the game plan, the language, the message, the currency, the tactics and the action plan to make it all work. What steps will you take to be a fearless marketer? You re going to have more success and get there faster if you tap into the expertise and resources of those who have been there before you. Don t go it alone! It can be a long and arduous road with many pitfalls and disappointments. Take advantage of books, recordings, manuals, online programs and courses that will help you get there faster. Action Plan Marketing has some resources that can help you in your journey.

10 Marketing Resources, Products and Services 10 Since 1984, Robert Middleton, of Action Plan Marketing, has been helping Independent Professionals become better marketers of their services and attract more clients. The Action Plan Marketing web site is a resource with information, products and services that help Independent Professionals market themselves more successfully. Our marketing approach is based on the three principles above and many others. If you want to become a better marketer, struggle less with marketing, and increase your income, then visit the Action Plan Marketing web site today. Go to Or go to these specific page: The Fearless Marketing Program A six-week, seven-session program to help you put the seven steps into action. InfoGuru Marketing Manual Clearly outlines the most effective marketing principles and approaches for Independent Professionals. Web Site ToolKit Gives you a complete blueprint for developing the right content for your web site and guidelines on getting it designed and produced. Action Plan ToolKit. Provides a complete template for conceiving of, developing and implementing marketing action plans. Great companion to the InfoGuru Manual. Audio Programs Various in-depth explorations of various marketing approaches. Thanks for attending this TeleClass and good luck in your marketing! Robert Middleton Owner, Action Plan Marketing

MAPP - The Marketing Action Plan Process

MAPP - The Marketing Action Plan Process 1 2 MAPP The Marketing Action Plan Process Accelerating Growth and Profitability Within Marketing Solutions Action Plan Marketing 210 Riverside Drive Boulder Creek, CA 95006 831-338-7790 rjm@actionplan.com

More information

FOUR SOCIAL MEDIA TACTICS EVERY REAL ESTATE AGENT NEEDS

FOUR SOCIAL MEDIA TACTICS EVERY REAL ESTATE AGENT NEEDS FOUR SOCIAL MEDIA TACTICS EVERY REAL ESTATE AGENT NEEDS By SAM Rico BATTISTA AWARD WINNING SOCIAL MEDIA EXPERT About this Book First, let s go over what you can expect. This ebook is going to cover the

More information

Why BUSINESS OWNERS Need To Stop Their Marketing Now! And The 3 Secret Steps You re Missing, So You Can Fix It Immediately.

Why BUSINESS OWNERS Need To Stop Their Marketing Now! And The 3 Secret Steps You re Missing, So You Can Fix It Immediately. Why BUSINESS OWNERS Need To Stop Their Marketing Now! And The 3 Secret Steps You re Missing, So You Can Fix It Immediately. WHO THIS IS FOR This is for anyone who makes a living from their expertise, knowledge

More information

Your Business. with. Inbound Marketing

Your Business. with. Inbound Marketing Your Business with Inbound Marketing Table of contents So What is Inbound Marketing? Is it Just a Fad? Inbound marketing in a nutshell What inbound marketing can do for your business? But is inbound marketing

More information

Three steps to joining and participating in unions

Three steps to joining and participating in unions Anger hope action Three steps to joining and participating in unions 1. Anger The first condition for joining or becoming involved in the union is anger. Many people are uncomfortable about expressing

More information

HOW YOUR CAREER BACKGROUND CAN HELP YOU BECOME A BUSINESS ANALYST

HOW YOUR CAREER BACKGROUND CAN HELP YOU BECOME A BUSINESS ANALYST By Laura Brandenburg Lesson Objective: After completing this lesson, you ll be able to identify strengths from your career background that will directly support your transition into business analysis.

More information

Magnetic Marketing Mindset Secrets. 42 tips and techniques to get red-hot prospects demanding YOUR products or services

Magnetic Marketing Mindset Secrets. 42 tips and techniques to get red-hot prospects demanding YOUR products or services Magnetic Marketing Mindset Secrets 42 tips and techniques to get red-hot prospects demanding YOUR products or services A Magnetic Marketing Mindset Secrets re you ready for this? This is hard-hitting advice

More information

VIDEO 1: WHY IS A STRATEGY PLAN IMPORTANT?

VIDEO 1: WHY IS A STRATEGY PLAN IMPORTANT? VIDEO 1: WHY IS A STRATEGY PLAN IMPORTANT? Hi, I m Sarah from HubSpot Academy. Welcome to, Creating a Strategy Plan for your Clients. At this point in the client engagement, you ve conducted a content

More information

THE ULTIMATE CUSTOMER PERSONA TEMPLATE

THE ULTIMATE CUSTOMER PERSONA TEMPLATE THE ULTIMATE CUSTOMER PERSONA TEMPLATE 1 BlueSteeleSolutions.com 1 BlueSteeleSolutions.com 940 312 7842 CONTENTS The Ultimate Customer Persona Template 3 Effective Marketing Is Tailored to a Specific Segment

More information

Workshop #8: Workplace Planning (developing and advancing your career plan)

Workshop #8: Workplace Planning (developing and advancing your career plan) World Institute on Disability, WID E3, Employment Empowerment Workshop #8: Workplace Planning (developing and advancing your career plan) The term workplace planning means the process of developing and

More information

How to earn MORE working LESS and better help your clients to achieve their desired results.

How to earn MORE working LESS and better help your clients to achieve their desired results. How to earn MORE working LESS and better help your clients to achieve their desired results. INTRODUCTION Hi and thanks for deciding to read this report. I will keep it to the point and genuinely believe

More information

Reconsider. Your Marketing Mindset. 3 Do's and Don'ts for a Dynamite Strategy. Written By: Joe Macaluso. Executive Sales Manager

Reconsider. Your Marketing Mindset. 3 Do's and Don'ts for a Dynamite Strategy. Written By: Joe Macaluso. Executive Sales Manager Reconsider Your Marketing Mindset 3 Do's and Don'ts for a Dynamite Strategy Written By: Joe Macaluso Executive Sales Manager As an executive sales manager, Joe Macaluso spends all day, every day hearing

More information

By Lynn Scheurell, Copywriter and Business Catalyst

By Lynn Scheurell, Copywriter and Business Catalyst By Lynn Scheurell, Copywriter and Business Catalyst www.mycreativecatalyst.com Copywriting red flags What you actually DO for your clients The sweet spot of copywriting What makes a story Marketing syntax

More information

VIDEO 1: WHAT IS CONTENT MARKETING?

VIDEO 1: WHAT IS CONTENT MARKETING? VIDEO 1: WHAT IS CONTENT MARKETING? Hi, I m Justin with HubSpot Academy. Welcome to the class on Understanding Content Marketing. This class will introduce you to the world of content marketing and provide

More information

30 Course Bundle: Year 1. Vado Course Bundle. Year 1

30 Course Bundle: Year 1. Vado Course Bundle. Year 1 30 : Year 1 Vado s 30 Year 1 Vado 1. Employee Career Aspirations Coaching Career Development 2. Communicate Clear and Concise Messages Communication Skills for Managers 3. Conflict Management Expectations

More information

REAL SOCIAL MEDIA MARKETING

REAL SOCIAL MEDIA MARKETING REAL SOCIAL MEDIA MARKETING When the HYPE Isn t Working So, your company has been on Facebook, Twitter, YouTube and LinkedIn for a while and you haven t seen many results other than a number of people

More information

Watch for signs of skepticism.

Watch for signs of skepticism. Sales Check-Up experience. insight. impact. Vol. 1, No. 9 Customers Want to Believe You Just Have to Prove It! Imagine this scenario: You re pitching your occupational health services to an employer prospect

More information

7 mistakes leaders make when introducing change How to break from the pack and navigate your own successful path

7 mistakes leaders make when introducing change How to break from the pack and navigate your own successful path 7 mistakes leaders make when introducing change How to break from the pack and navigate your own successful path By Liz Guthridge, Managing Consultant, Connect 7 mistakes leaders make when introducing

More information

Start Making Money: Make Money Helping Local Businesses! Page 1

Start Making Money: Make Money Helping Local Businesses! Page 1 Start Making Money: Make Money Helping Local Businesses! Page 1 Table of Contents Local Marketing... 4 Finding Clients... 5 Walk In... 6 Cold Calling... 7 Brochures, Flyers, Letters... 7 Business Cards...

More information

Financial Advisors: How to Optimize your LinkedIn Profile

Financial Advisors: How to Optimize your LinkedIn Profile + Financial Advisors: How to Optimize your LinkedIn Profile A Publication of TABLE OF CONTENTS Introduction - The Case for LinkedIn 1. 5 Quick Ways to Optimize Advisor s LinkedIn Profiles pg. 1 2. A Daily

More information

Agenda. Last Module Handling Objections. Creating a Sense of Urgency. Best Way to Create a Sense of Urgency 4/13/2015

Agenda. Last Module Handling Objections. Creating a Sense of Urgency. Best Way to Create a Sense of Urgency 4/13/2015 Agenda Training, Module 6 Creating a Sense of Urgency Dealing with the top objections Don t want to give financials Questions and Answers at the End Training Modules Series Worth Unlimited Dr. Joan Haakonstad

More information

INBOUND SALES PLAYBOOK. Your Comprehensive Plan for Turning Prospects Into Happy Customers

INBOUND SALES PLAYBOOK. Your Comprehensive Plan for Turning Prospects Into Happy Customers INBOUND SALES PLAYBOOK Your Comprehensive Plan for Turning Prospects Into Happy Customers SO, YOUR BUSINESS WANTS TO GO INBOUND WITH ITS SALES PROCESS? Way to go! You re already on the right track to getting

More information

5 Digital Marketing mistakes that Insurance Brokers make, and how to avoid them

5 Digital Marketing mistakes that Insurance Brokers make, and how to avoid them 5 Digital Marketing mistakes that Insurance Brokers make, and how to avoid them Why digital marketing is vital for Insurance Brokers We all know that New Business can be tough. Many businesses only change

More information

Become A Change Champion

Become A Change Champion Become A Change Champion By Mark Williams Head Of Training MTD Training Web: www.mtdtraining.com Telephone: 0800 849 6732 1 MTD Training, 5 Orchard Court, Binley Business Park, Coventry, CV3 2TQ Web: www.mtdtraining.com

More information

COACHING USING THE DISC REPORT

COACHING USING THE DISC REPORT COACHING USING THE DISC REPORT TAKING THE NEXT STEP Congratulations! You ve taken the first vital step in showing that you are a champion in your organization that wants to make a difference. Your employees

More information

4-point Formula for Creating a Stand-out Resume

4-point Formula for Creating a Stand-out Resume 4-point Formula for Creating a Stand-out Resume Disclaimer and legal notice: The information presented herein represents the view of the author as of the date of publication. This report is for informational

More information

**REPRINT** VOLUME 15 Issue

**REPRINT** VOLUME 15 Issue **REPRINT** VOLUME 15 Issue 2 2013 STRATEGIC ACCOUNT MANAGEMENT ASSOCIATION By Steve Andersen President and founder Performance Methods Inc. keys to effective strategic account planning is a bestpractice

More information

The Language of Accountability

The Language of Accountability The Language of Accountability What s good, what s bad, and what it means PRACTICAL TOOLS The Language of Accountability / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

More information

Digital Marketer s Campaign Playbook

Digital Marketer s Campaign Playbook Digital Marketer s Campaign Playbook Introduction 2 Thanks for choosing to download the Digital Marketer s Campaign Playbook, we hope you get tons of value from it! Did you know that according to McKinsey

More information

The 2018 Instagram Trends + Predictions Report

The 2018 Instagram Trends + Predictions Report The 2018 Instagram Trends + Predictions Report 1 HE Y, YO U! My name is Tyler and I love Target runs and road trips. I help creative entrepreneurs grow their business using Instagram. Over the past three

More information

CREATE AN UNSTOPPABLE SALES MACHINE WITH INBOUND MARKETING AND SEO

CREATE AN UNSTOPPABLE SALES MACHINE WITH INBOUND MARKETING AND SEO Page1 Page2 CREATE AN UNSTOPPABLE SALES MACHINE WITH INBOUND MARKETING AND SEO Contents 01 Introduction... 3 02 Why content marketing and SEO... 4 03 Inbound Marketing... 6 04 Why you should care... 7

More information

The 10 Important Things To Be and Do

The 10 Important Things To Be and Do HOLDER A holder keeps something all the time, never lets it go, never drops it, and always hangs onto it. DIRECTION Direction tells you which way to go to get to where you want to be. TRUTH Truth is what

More information

How To Create A Powerful B2B Lead Generation Website That Keeps Your Visitors From Flying Away To The Competition

How To Create A Powerful B2B Lead Generation Website That Keeps Your Visitors From Flying Away To The Competition How To Create A Powerful B2B Lead Generation Website That Keeps Your Visitors From Flying Away To The Competition By Keith Smiley www.ksmileycopywriter.com 1 Introduction The corporate website is the #1

More information

SESSION 3 Helping FSBOs & Handling Objections

SESSION 3 Helping FSBOs & Handling Objections SESSION 3 Helping FSBOs & Handling Objections Time Tip of the Day... Always finalize tomorrow s schedule before the end of today If you don t have a plan for yourself, you ll be part of someone else s.

More information

THE AGENDA YOUR BUSINESS SUPERPOWER

THE AGENDA YOUR BUSINESS SUPERPOWER THE AGENDA YOUR BUSINESS SUPERPOWER THE AGENDA 2:00-3:00 pm Part 1- The Tools 3:00-3:30 pm Break 3:30-4:30 pm Part 2- The Strategy The goals Recognize that meetings are your untapped opportunity. Understand

More information

Converting Local Businesses into Clients - The Results In Advance (RIA) Method

Converting Local Businesses into Clients - The Results In Advance (RIA) Method Converting Local Businesses into Clients - The Results In Advance (RIA) Method This guide is a private material created exclusively for our subscribers. It s FREE for you, but please don t share it with

More information

Lead Magnet Quick Start Guide

Lead Magnet Quick Start Guide Lead Magnet Quick Start Guide What is a Lead Magnet? Simply put, it s the bribe, or what you are offering in exchange for someone to opt-in to your list-building system. It can be in any format, such as

More information

Guest Concepts, Inc. (702)

Guest Concepts, Inc. (702) Guest Concepts, Inc. (702) 998-4800 Welcome to our tutorial on the Lease End Renewal Process The process you will see here is extremely effective and has been used successfully with thousands of renewal

More information

Lucrative Luminary 6-Figure Speaker Accelerated Mentoring Program. -Welcome to this module in the Lucrative Luminary Accelerated Mentoring Program.

Lucrative Luminary 6-Figure Speaker Accelerated Mentoring Program. -Welcome to this module in the Lucrative Luminary Accelerated Mentoring Program. Lucrative Luminary 6-Figure Speaker Accelerated Mentoring Program -Welcome to this module in the Lucrative Luminary Accelerated Mentoring Program. -Now that you ve been through the Super Script process

More information

8/9/2017 SOCIAL MEDIA

8/9/2017 SOCIAL MEDIA Find different ways to get the word out ask friends who run a business Herbal Hours Create a video testimonial Prepare an email blast to your customers or send a postcard to them (postcard on Resources/Business

More information

5 Ways to Fuel Your Investing Success

5 Ways to Fuel Your Investing Success 5 Ways to Fuel Your Investing Success Fuel supplies power. With it, all systems are go. Without it, even the greatest machine can t perform the simplest task. Use the right kind of fuel and peak performance

More information

Focused Marketing. The Key To Growing Your Business In Any Economy. Robert Peters

Focused Marketing. The Key To Growing Your Business In Any Economy. Robert Peters Focused Marketing The Key To Growing Your Business In Any Economy By Robert Peters Contents Unfocused marketing...... 3 The shopping centre...... 3 Mass Marketing...... 4 What s the alternative?... 5 Focused

More information

DON T LET TALENT BE YOUR SUPPLY CHAIN S WEAKEST LINK: 3 LESSONS

DON T LET TALENT BE YOUR SUPPLY CHAIN S WEAKEST LINK: 3 LESSONS DON T LET TALENT BE YOUR SUPPLY CHAIN S WEAKEST LINK: 3 LESSONS 1/16 LOOKING FOR ADVICE ON STRENGTHENING YOUR SUPPLY CHAIN? You won t need to look very hard. Open any industry book, magazine or website

More information

There are two types of mentors (leader or life coach) Today we are going to focus on your role as a leader

There are two types of mentors (leader or life coach) Today we are going to focus on your role as a leader 1 There are two types of mentors (leader or life coach) Today we are going to focus on your role as a leader 2 Quiz after this slide. Ask questions to help you come to a conclusion vs Dictate how they

More information

FIVE WAYS SALES PERFORMANCE: TO IMPROVE OUTBOUND. Best practices to increase your pipeline

FIVE WAYS SALES PERFORMANCE: TO IMPROVE OUTBOUND. Best practices to increase your pipeline FIVE WAYS TO IMPROVE OUTBOUND SALES PERFORMANCE: Best practices to increase your pipeline TABLE OF CONTENTS Intro: A New Way of Playing the Numbers Game One: Find the decision maker all of them Two: Get

More information

Talking with Consumers

Talking with Consumers Talking with Consumers Talking with Consumers 41 What do I say? Start by listening. You can learn a lot about the person by listening and asking questions about her concerns and interests. Find out what

More information

Marketing Technology s Broken Promises

Marketing Technology s Broken Promises Marketing Technology s Broken Promises (And How to Get What You Pay For) 1 Marketing technology comes with lots of promises: Just plug it in and press the button. Sit back as those high-quality leads roll

More information

Grow Your Business by Increasing Your Customer Base

Grow Your Business by Increasing Your Customer Base 2007 ISSUE 2 CONTENTS. Issue 3. 2007 Grow Your Business By Increasing Your Customer Base Small Business Planning 3 Myths Top Website Mistakes That Lose You Business Delegate It Grow Your Business by Increasing

More information

How to Begin With Social Media for Your Business Success

How to Begin With Social Media for Your Business Success How to Begin With Social Media for Your Business Success Anna Cairo Consulting About the Author Anna Cairo is a social media consultant & web copywriter. With a focus entirely on the online environment,

More information

Module 4: Qualifying Leads. Lori Kennedy Inc & Beyond

Module 4: Qualifying Leads. Lori Kennedy Inc & Beyond Module 4: Qualifying Leads 1 What You Will Learn: What are leads and where do they come from? How to qualify a lead to make sure they are a right fit for your program 2 What Are Leads? A lead is a prospective

More information

Mastering. Messaging. By David Grossman,

Mastering. Messaging. By David Grossman, Mastering the Art of Messaging By David Grossman, ABC, APR, Fellow PRSA In today s competitive environment, the pressure is mounting for leaders to find the answers, and inform, inspire and engage their

More information

HOW TO CREATE A FRENZY OF CUSTOMERS IN YOUR STORE

HOW TO CREATE A FRENZY OF CUSTOMERS IN YOUR STORE HOW TO CREATE A FRENZY OF CUSTOMERS IN YOUR STORE Free, Customized Traffic Scale Report will show you, very specifically, the benefits of awakening the Sleeping Buyer in your market. Click here to claim

More information

Sample Advertising Examples

Sample Advertising Examples Sample Advertising Examples Below are sample ad examples that we re presenting to get your creative juices flowing. These are pieces my father Lloyd Walters put together for our note business some years

More information

The A.R.T. of Relationship Marketing

The A.R.T. of Relationship Marketing The A.R.T. of Relationship Marketing Turn Your Marketing into a Customer Building Machine Expectations Why relationship marketing the fastest path to success How to identify the right type of relationships

More information

How to Pitch Content Marketing to Your Boss

How to Pitch Content Marketing to Your Boss How to Pitch Content Marketing to Your Boss Table of Contents Frame the Discussion...4 Prepare for Objections...5 Conduct Research...8 Present the Pitch...10 As a marketing professional trying to generate

More information

SCALING LAND-BASED INNOVATION GROUP DECISION-MAKING TOOLKIT

SCALING LAND-BASED INNOVATION GROUP DECISION-MAKING TOOLKIT SCALING LAND-BASED INNOVATION GROUP DECISION-MAKING TOOLKIT Why should I use this toolkit? Having an opportunity to expand what you do is always exciting, but as well as posing operational and financial

More information

The Meaningful Hospitality Smart Hiring Guide

The Meaningful Hospitality Smart Hiring Guide The Meaningful Hospitality Smart Hiring Guide This guide will help you make smart hires by teaching you: What to look for in potential employees What questions to ask in an interview How to ensure you

More information

Digital Marketing Customer Workbook

Digital Marketing Customer Workbook Digital Marketing Customer Workbook Your First Step in Digital Marketing Success! Table of Contents: Introduction 3 Why Target My Audience 4 Questions to Answer 6 Business Goals 8 Customer Descriptions

More information

The #1 social media metric no one is talking about.

The #1 social media metric no one is talking about. The #1 social media metric no one is talking about. My friend, a brilliant attorney named Erin Ogden of OgdenGlazer, LLC in Madison, recently told me this story: I saw another attorney today at lunch who

More information

5 top questions for finding the best construction accounting software BY FOUNDATION SOFTWARE

5 top questions for finding the best construction accounting software BY FOUNDATION SOFTWARE 5 top questions for finding the best construction accounting software BY FOUNDATION SOFTWARE 5 top questions for finding the best construction accounting software What s the best construction accounting

More information

Who s Leading Your Marketing Program? You, Your Suppliers or No One?

Who s Leading Your Marketing Program? You, Your Suppliers or No One? Who s Leading Your Marketing Program? You, Your Suppliers or No One? Who s Leading Your Marketing? It s very likely, no one. In many businesses the owner is the defacto leader of the sales and marketing

More information

Business Social Media Marketing Foundation

Business Social Media Marketing Foundation Business Social Media Marketing Foundation Bio Mike Saunders, MBA The Authority Positioning Coach Forbes & Huffington Post Contributor Podcast Host- Influential Entrepreneurs www.authoritypositioningcoach.com

More information

How To Determine The Perfect Marketing Budget

How To Determine The Perfect Marketing Budget How To Determine The Perfect Marketing Budget Find out where your practice is wasting money on marketing, and then discover what an optimal marketing budget for your practice looks like. Table of Contents

More information

5 best (and worst) uses for Net Promoter Score

5 best (and worst) uses for Net Promoter Score 5 best (and worst) uses for Net Promoter Score. Issue: 2016 InsightSofa.com is a member of ROUCEK Group s.r.o.. All rights reserved 2016 Without exaggeration, Net Promoter SCORE is the best tool for measurement

More information

2. Do any of the managers appear to have valid arguments for their beliefs as to why formal project management should not be considered?

2. Do any of the managers appear to have valid arguments for their beliefs as to why formal project management should not be considered? 1. What are some of the major problems facing the management of Hyten in accepting formalized project management? (Include attitude problems/ personality problems.) There are many problems faced by Hyten

More information

Results. Actions. Beliefs. Experiences

Results. Actions. Beliefs. Experiences The Results Pyramid: Experiences + Beliefs + Actions + Results = Culture Results Actions Beliefs Experiences Leaders create experiences every day. Experiences foster beliefs. Beliefs, in turn, drive the

More information

The Idea Writers Written by Teressa Iezzi

The Idea Writers Written by Teressa Iezzi 1 A summary of The Idea Writers Written by Teressa Iezzi This is a summary of what I think is the most important and insightful parts of the book. I can t speak for anyone else and I strongly recommend

More information

Online Marketing. 7 Mistakes. Windows and Doors Manufacturers make in Marketing. 7 Mistakes

Online Marketing. 7 Mistakes. Windows and Doors Manufacturers make in Marketing. 7 Mistakes Online Marketing 7 Mistakes Windows and Doors Manufacturers make in Marketing 7 Mistakes Introduction At Jumptoweb, we spend the necessary time telling our clients that marketing isn t really that complicated.

More information

THE 7 KEYS TO HELP YOU FIND THE Right MARKETING TEAM

THE 7 KEYS TO HELP YOU FIND THE Right MARKETING TEAM DISCOVER THE 7 KEYS TO HELP YOU FIND THE Right MARKETING TEAM by Jimmy Nicholas Founder & CEO of Jimmy Marketing 860.442.9999 www.jimmymarketing.com TABLE OF CONTENTS Welcome Letter from Jimmy Nicholas....................................

More information

Combine the Powers of Inbound and Outbound Marketing

Combine the Powers of Inbound and Outbound Marketing I love you, inbound! Oh, outbound! Combine the Powers of Inbound and Outbound Marketing How to Create a Marketing Love Story 36% HIGHER When companies align their marketing and sales efforts, they experience

More information

WINNING TOMORROW S CLIENT: THE SELF-MANAGING CLIENT ATTRACTION PROCESS FOR MANAGEMENT CONSULTANCIES

WINNING TOMORROW S CLIENT: THE SELF-MANAGING CLIENT ATTRACTION PROCESS FOR MANAGEMENT CONSULTANCIES WINNING TOMORROW S CLIENT: THE SELF-MANAGING CLIENT ATTRACTION PROCESS FOR MANAGEMENT CONSULTANCIES CONTENTS... ABOUT RESULTS THE ARC HOW TO GET IT DONE HAVE US DO IT FOR YOU... CUSTOM CAP PRICING P. 3

More information

By: Aderatis Marketing

By: Aderatis Marketing By: Aderatis Marketing 01803 362 026 enquiries@aderatis.com Google AdWords for Small Businesses: Mistakes to Avoid Not getting much luck from your AdWords campaign and ready to admit defeat? Don t feel

More information

Innovative Marketing Ideas That Work

Innovative Marketing Ideas That Work INNOVATIVE MARKETING IDEAS THAT WORK Legal Disclaimer: While all attempts have been made to verify information provided in this publication, neither the Author nor the Publisher assumes any responsibility

More information

REVVING UP REFERRALS: HOW SMALL TAX FIRMS CAN BOOST REFERRALS

REVVING UP REFERRALS: HOW SMALL TAX FIRMS CAN BOOST REFERRALS REVVING UP REFERRALS: HOW SMALL TAX FIRMS CAN BOOST REFERRALS INTRODUCTION In the world of small tax and accounting firms, the business that comes from word-of-mouth referrals is often the bread and butter

More information

Effective use of one-on-one meetings

Effective use of one-on-one meetings ROSE COACHING Effective use of one-on-one meetings How to use meetings to close deals and gain referrals Laura Lee Rose 2013 W W W.LA U R A L EER O S E. C O M This is Laura Lee Rose. I am a business and

More information

Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them

Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them By Susan LaPlante Dube & Maureen O Grady Condon, MS www.precisionmarketinggroup.com Top 10 Marketing Mistakes Even

More information

The Financial and Insurance Advisor s Guide to Content Writing

The Financial and Insurance Advisor s Guide to Content Writing The Financial and Insurance Advisor s Guide to Content Writing TABLE OF CONTENTS Introduction pg. 2 1. CRM 2 and the Rise of Content Marketing pg. 3 2. Write Creatively and Be Entertaining pg. 7 3. Read

More information

The Attentional and Interpersonal Style (TAIS) Inventory: Measuring the Building Blocks of Performance

The Attentional and Interpersonal Style (TAIS) Inventory: Measuring the Building Blocks of Performance The Attentional and Interpersonal Style (TAIS) Inventory: Measuring the Building Blocks of Performance Once an individual has developed the knowledge base and technical skills required to be successful

More information

VIDEO 1: WHY ARE FORMS IMPORTANT?

VIDEO 1: WHY ARE FORMS IMPORTANT? VIDEO 1: WHY ARE FORMS IMPORTANT? Hi there. Welcome to an introduction to forms. I m Angela from HubSpot Academy. We re going to discuss how to use a form to generate leads. After this class, you ll understand

More information

7 Ways to Raise Your Prices, Without Lowering Your PROFIT

7 Ways to Raise Your Prices, Without Lowering Your PROFIT 7 Ways to Raise Your Prices, Without Lowering Your PROFIT An eye-opening investigation into 23 years of research and facts, testing price rises, and measuring the results, with 500+ unique businesses Written

More information

Building the Foundation for a Successful Business

Building the Foundation for a Successful Business Building the Foundation for a Successful Business If I knew then what I know now... Table of Contents If Only I Knew Then What I Know Now........ 3 Planning... 4 Sales & Marketing... 5 Employees... 7 Operations........

More information

DIRECT MAIL: MASTERING THE LOGISTICS OF A SUCCESSFUL MAILING

DIRECT MAIL: MASTERING THE LOGISTICS OF A SUCCESSFUL MAILING DIRECT MAIL: MASTERING THE LOGISTICS OF A SUCCESSFUL MAILING INCREASE YOUR RESPONSE RATES AND PROFITABILITY WHITE PAPER - 2 - Before you develop the content for your next mailing, there are logistical

More information

Session 2: Your 24/7 Autopilot Lead Generation Machine

Session 2: Your 24/7 Autopilot Lead Generation Machine Session 2: Your 24/7 Autopilot Lead Generation Machine How You ll Use Each Piece Business Card: Thank you letters, Networking Events, 1-1 Meetings, etc. Postcard: House List, Rented List, Joint Ventures

More information

THE INBOUND MARKETING HANDBOOK FOR FURNITURE MANUFACTURERS

THE INBOUND MARKETING HANDBOOK FOR FURNITURE MANUFACTURERS THE INBOUND MARKETING HANDBOOK FOR FURNITURE MANUFACTURERS TABLE OF CONTENTS PART ONE: WHY INBOUND MARKETING WORKS FOR FURNITURE MANUFACTURERS 2 PART TWO: WHAT YOUR FURNITURE MANUFACTURING COMPANY NEEDS

More information

Before getting into the details of our engagement, I d like to ask, what does your company do?

Before getting into the details of our engagement, I d like to ask, what does your company do? Before getting into the details of our engagement, I d like to ask, what does your company do? We re a multilevel marketing company, with sales of around two-hundred million dollars a year. We deal with

More information

Fundraising 101: Structuring and Developing an Effective Fund Raising Operation. Lawrence W. Reed President Mackinac Center for Public Policy

Fundraising 101: Structuring and Developing an Effective Fund Raising Operation. Lawrence W. Reed President Mackinac Center for Public Policy Fundraising 101: Structuring and Developing an Effective Fund Raising Operation Lawrence W. Reed President Mackinac Center for Public Policy In July 2003, Atlas co-sponsored an event with Fundacion DL

More information

The enormous power of copy is about to be realised

The enormous power of copy is about to be realised The enormous power of copy is about to be realised Happy New Year, everyone I think I am going to find this next year very interesting And, probably the year after, too. Simply because of one thing. Copy

More information

HOW TO BECOME A PROFITABLE AFFILIATE MARKETER. Expert-made 1 Step by Step Guide

HOW TO BECOME A PROFITABLE AFFILIATE MARKETER. Expert-made 1 Step by Step Guide HOW TO BECOME A PROFITABLE AFFILIATE MARKETER Expert-made 1 Step by Step Guide INTRODUCTION Affiliate marketing is becoming more and more popular as a great way of making money online. Many people who

More information

7 Easy Ways To Monetize Your Content

7 Easy Ways To Monetize Your Content 7 Easy Ways To Monetize Your Content 1 You work hard on your website. Your content, whether you write blog posts, create videos, make podcasts, etc., has value. People love it. But yet, you re pretty bummed

More information

WHAT CONSULTANTS NEED TO KNOW ABOUT PROSPECTING AND MARKETING

WHAT CONSULTANTS NEED TO KNOW ABOUT PROSPECTING AND MARKETING RESOURCE ASSOCIATE S COR PORATION THE FUTURE BELONGS TO US WHAT CONSULTANTS NEED TO KNOW ABOUT PROSPECTING AND MARKETING It s not what you know, it s who you know. It s not who you know, it s who knows

More information

PRICE TO SELL WITH YOUR CMA

PRICE TO SELL WITH YOUR CMA PRICE TO SELL WITH YOUR CMA THE COMPETITIVE SKILL OF PRICING IGNITE POWER SESSION #5 In this chapter Learn Influential Pricing Strategies Build a Knock-Out Comparative Market Analysis Handle Pricing Objections

More information

Learning from using the Volunteer Impact Assessment Toolkit in NHS Scotland Guidance and Tips for new users March 2009

Learning from using the Volunteer Impact Assessment Toolkit in NHS Scotland Guidance and Tips for new users March 2009 Learning from using the Volunteer Impact Assessment Toolkit in NHS Scotland Guidance and Tips for new users March 2009 Volunteer Development Scotland, 2008 Contents INTRODUCTION 1 WHY SHOULD WE ASSESS

More information

High Performance Coaching. Guide. theperformanceroom.co.uk

High Performance Coaching. Guide. theperformanceroom.co.uk High Performance Coaching Guide High Performance Coaching your essential guide! Coaching a dispensable ingredient in a high performance world? Imagine this an international football team with no coach

More information

Holding Accountability Conversations

Holding Accountability Conversations Holding Accountability Conversations 5 Scripts And Guides To Help You Through The Process PRACTICAL TOOLS Holding Accountability Conversations / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

More information

STOP. COLLABORATE & LISTEN. EIGHT BEST PRACTICES FOR IMPROVING COLLABORATION IN THE PROPOSAL PROCESS

STOP. COLLABORATE & LISTEN. EIGHT BEST PRACTICES FOR IMPROVING COLLABORATION IN THE PROPOSAL PROCESS STOP. COLLABORATE & LISTEN. EIGHT BEST PRACTICES FOR IMPROVING COLLABORATION IN THE PROPOSAL PROCESS THE NEED TO COLLABORATE The saying, it takes a village, is certainly true for many things, but it seems

More information

How Account Aggregation Can Lead You to Heaven or Trap You in Hell

How Account Aggregation Can Lead You to Heaven or Trap You in Hell How Account Aggregation Can Lead You to Heaven or Trap You in Hell BLUELEAF S ALL-IN-ONE CLIENT ENGAGEMENT SOFTWARE... BRINGS YOUR REPORTING & DATA WORLDS TOGETHER IN ONE, POWERFUL, INTEGRATED PACKAGE

More information

Effectively Influencing Up: Ensuring That Your Knowledge Makes a Difference by Marshall Goldsmith

Effectively Influencing Up: Ensuring That Your Knowledge Makes a Difference by Marshall Goldsmith Effectively Influencing Up: Ensuring That Your Knowledge Makes a Difference by Marshall Goldsmith Draft copy "The great majority of people tend to focus downward. They are occupied with efforts rather

More information

Advanced Tactics for Planning & Executing an Executive Business Review

Advanced Tactics for Planning & Executing an Executive Business Review Advanced Tactics for Planning & Executing an Executive Business Review Allie Day Leadspace Nick Sorensen Prosper Healthcare Lending Tracy Schreiber Dude Solutions Advanced Tactics for Planning & Executing

More information

HOW TO GET PEOPLE TO BUY YOUR PRODUCT OR SERVICE USING THE 7 NEW RULES OF SELLING IN 2010

HOW TO GET PEOPLE TO BUY YOUR PRODUCT OR SERVICE USING THE 7 NEW RULES OF SELLING IN 2010 HOW TO GET PEOPLE TO BUY YOUR PRODUCT OR SERVICE USING THE 7 NEW RULES OF SELLING IN 2010 If you have a product or service and want to get someone to buy it, then read this article carefully. The things

More information

Shape and Velocity Management. Stu Schmidt

Shape and Velocity Management. Stu Schmidt Shape and Velocity Management by Stu Schmidt COO, Market-Partners Inc. www.market-partners.com I n the previous newsletter we took a look at sales measurements, asking the fundamental question, Are we

More information