Opportunities in Non-Payment NFC Applications

Transcription

1 Opportunities in Non-Payment NFC Applications Prepared by: Keng Boon TAN, CTO Date: 4 March, 2008 Tel: Fax: info@acs.com.hk Website: 1

2 Agenda 1. Introduction of NFC 2. NFC Applications Successful factors Application Possibilities Development 3. Advanced Card Systems Ltd. (ACS) 4. Conclusion 2

3 Introduction 3

4 NFC Tags NFC Tags Type 1 Tag Type 2 Tag Type 3 Tag Type 4 Tag ISO Type A, 106 Kbits/s 96 bytes, expandable to 2 Kbytes, read & re-write-able ISO Type A, 106 Kbits/s 48 bytes, expandable to 2 Kbytes, read & re-write-able JIS , 424 Kbits/s ISO A or B, up to 424 Kbits/s Topaz Mifare Ultralight FeliCa JCOP30, Mifare DESfire Reference : 4

5 GSM SIM card vs NFC-based GSM SIM card GSM SIM card NFC apps in secured environment (e.g. SIM) * * * *

6 NFC Mobile Station ISO14443 Contactless Card NFC Mobile Station LCD display Keypad Security module (using the smart card) Secured data storage (inside the smart card) Communication channel e.g. SMS, Data channel etc Ringer / Speaker 6

7 NFC Applications 7

8 NFC Applications only limited by application designer s creativity Can be any applications where a contactless smart card is suitable where a contactlesss smart card reader is suitable Creative application ideas required! 8

9 Success Factors For Smart Card Applications Must exploit the capabilities of a smart card Must bring real benefits to all parties 1.Portability / Convenience 2.Security Authenticity (card/tag, cardholder, device/terminal) Transaction Authenticity (signs transaction) Non-repudiation (verify signature) Confidentiality Lots of APPLICATION POSSIBILITIES 1. Cost reduction 2. Profit increase 3. Market share increase / customer retention 4. Customer service improvement 5. Convenience 9

10 NFC Application Possibilities 1) Smart Poster 1. NFC tag embedded the poster 2. Get information Offline: Shown on the screen Online: Through SMS examples 1. URL Link Surf the web immediately or save the URL 2. Discount Coupons Encourage impulsive purchase 3. Useful Information e.g. Direction guide, bus route details 10

11 NFC Application Possibilities 1) In-depth look: Smart Poster at Bus Stop 1. Touch the bus route 2. SMS sent to back-office 3. Check the position of the bus through GPS 4. Respond with estimated time of arrival SMS GPS Bus Passenger Back-end System 11

12 NFC Application Possibilities 1) In-depth look: Smart Poster at Bus Stop Telecom Operator Share revenue with Bus Operator and Telecom Operator Generate long term profits Passengers Convenience Better time management Traveling Benefits to every party Application Operator Apply to other areas R & D cost Share revenue with Bus Operator and Telecom Operator Generate long term profits Bus Operator Small investment Improve service Customer satisfaction 12

13 2) Genuine or counterfeit? NFC Application Possibilities NFC tag attached onto genuine products e.g. CD, Medicine, Electronics, Battery, Handphone Benefits: Consumers:distinguish between genuine or counterfeit goods Producers: protect own products against the pirated one ABC Server Name: ABC Medicine Manufacturer: ABC Code: ABC Genuine Code? Genuine! Genuine if code OK AND not previously used 13

14 3) NFC Tickets and Coupons NFC Application Possibilities NFC tagged onto Tickets and Coupons Tickets and Coupons loaded into NFC phones e.g. season parking coupons, concert tickets, stadium tickets Benefits Consumer & Ticket operators: 1. Shorten admission time Bring convenience 2. Difficult for cloning 14

15 NFC Application Possibilities 4) Service Monitoring & Automation Patient Care Monitoring NFC Tag as home-cared patient identification Nurses clock-in and clock-out via NFC phone, received latest instructions etc Benefits Nurse: Digital proof of the duration and type of care provided Prevent time-consuming reporting Care-provider: Remotely monitor and manage the delivery of care Patients: Receive professional care as individual instructions can be confirmed digitally Phone reads location data from the fixed NFC tag and the phone transmits attendance info to the backoffice system 15

16 NFC Application Possibilities 4) Service Monitoring & Automation Guard Tour System Integrate with NFC Technology 1. NFC tag embedded at checkpoints 2. After checking certain area, security guards tap the NFC tag with their NFC handset Benefits: Security Guard Supervisor : Can enquire the location of guards Security Guard : No need to carry extra guard tour device 16

17 5) Physical & Network Access NFC Application Possibilities Physical Access & Network Access changed/ upgraded to NFC base Benefits Users and Company: Carry their cell phones with them Security Level 17

18 6) Loyalty Program NFC Application Possibilities Existing loyalty card limitations Too many cards cardholder don t bother to carry with him Don t know the bonus points inside the card Effectiveness Any Solution? 18

19 6) Loyalty Program NFC-enabled phone as a loyalty application platform Store multiple loyalty cards Operate a multi-merchant loyalty Benefits: Customers: Enjoy privilege and convenience Retail Shops: Benefit from impulsive purchase Loyalty Card A Loyalty Card B Loyalty Card C 19

20 Development of NFC Applications 20

21 Phases in smart card application Creation of an application idea Proof-of-concept / demonstration A small trial A limited pilot Mass Roll-out 21

22 Application Developer Challenges 1. No easy access to up-to-date information Here is where APSCA can play a role 2. No sufficient vendors support Vendors usually interested in immediate & big market e.g. GSM SIM, EMV 3. Sometimes need hardware adaptation, development & production - many solutions houses not geared for this type of work ACS can help! 22

23 Advanced Card Systems Ltd. 23

24 Advanced Card Systems (ACS) Profile Founded in 1995 and now listed in the Hong Kong Stock Exchange (HKGEM 8210). ISO 9001 certified company ACS develops and distributes a wide range of high quality smart card reading/writing devices, smart cards, and related products to over 100 countries worldwide, facilitating an easier adoption of smart card applications in different industries. 24

25 Awards 2003 Frost & Sullivan - the world s fourth and Asia Pacific 1 st leading industry participant in the PC linked readers market 2003 Frost & Sullivan - Growth Strategy Leadership award 2005 D ucoty Award for Product Innovation D ucoty Award (The Ultimate Card Of The Year) - Product innovation (ACR100 SIMFlash - Smart card reader + Flash) 2006 Frost & Sullivan - "World Business Development Strategy Leadership" award Frost & Sullivan - the world s fourth and Asia Pacific 1st leading industry participant in the PC-linked readers market 25

26 ACS high-quality & Reliable Security Products International standards National standards 26

27 Products (1) Contact smart cards and smart card operating systems (3) Smart card balance readers (5) Smart card readers with pin-pad (7) Physical access control (9) PC-linked readers with Mass Storage (2) PC-linked smart card readers (4) Smart card/finger print readers (6) Contactless readers (8) GSM management tools (10) Dynamic Password Generator 27

28 Diversified Product Applications Categories Partners/ Projects Banking Digital Security Healthcare Loyalty National ID Non-transport application (AFC) Transportation VoIP USA Federal Reserve Bank Hong Kong Post (e-cert) Macau Post (PKI Project) USA IBSL UAE Health Card Project Hong Kong CitySuper Belgian Gov FedICT Malaysia Smart ID HK e-payment Card Project, Singapore Transportation Project Singapore Transportation Project China 28

29 ACR122 Evaluation Kit New Experience with the ACR122, World s First CCID- Compliant NFC Card Reader ACR122 NFC Contactless Smart Card Reader NFC Tags CD-Rom Demo Program Tools and Utilities Reference Materials 29

30 Conclusion Creativity 30

31 Thank You! Tel: Fax: Website: 31