Ambition Quarterly Market Insights

Transcription

1 Q has seen an optimistic hiring trend for Sales & Marketing talent across financial organisations, professional services and other corporates, as well as digital and online businesses in Singapore. BANKS AND FINANCIAL FIRMS: IT S ALL ABOUT GIVING BACK TO THE CUSTOMER In the second quarter of 2017, we saw an upward hiring trend for Marketing and Marketing-related professionals, especially those with Digital expertise, across banking and financial firms. These firms have been putting a focus on customer acquisition and engagement, and Digital professionals were largely in demand to make this transformational impact. Demand for Business Development & Sales professionals within financial and professional services has remained consistent since the last few quarters, though in Q2 the market seemed to be saturated with these professionals. UNWAVERING DEMAND FOR DIGITAL TALENT ACROSS VARIOUS BUSINESSES In the second quarter of 2017, professionals skilled in Digital areas that revolve around content marketing, performance marketing, video marketing, and e-commerce transformation continued to be desirable for many employers. RETAIL CONTINUED TO FLOURISH IN EMERGING MARKETS We continued seeing the ongoing trend of retail expansion into emerging markets such as Vietnam, Thailand and Indonesia as we cruise through the first half of the year up until the second quarter. Along with this trend, there has been an accompanying demand for experienced Sales & Marketing professionals at the senior to management levels to drive business growth. ONLINE & DIGITAL BUSINESSES: HIGHER LEVEL AND STRATEGIC ROLES WERE IN DEMAND Singapore s digital business landscape continued to show greater complexity in Q2, as business models were growing geographically and across product verticals. We saw companies hiring people who were new to the business and market. There was also the trend whereby high growth companies were moving towards scaling up their business and looking to put an overarching growth strategy in place. Demand for strong talent to support business growth ensued, particularly for Business Development, Marketing, and Strategic Sales professionals. These were people who had responsibilities that could include helping firms through vertical expansions, strengthening internal capabilities, and specifically building up B2B business models. SURGE OF B2B IN THE ONLINE & DIGITAL SPACE Throughout Q2 2017, we have seen an industry-agnostic emergence of the B2B business model in the Online & Digital space, which was largely due to recurring and more stable revenues that this business model could bring. This surge in B2B growth demanded account-based marketing expertise.

2 POSITIVE Q3 OUTLOOK FOR SALES & MARKETING PROFESSIONALS In Q3 2017, we foresee a further increase in demand for Sales & Marketing talent in Financial & Professional Services. There will be hot opportunities for talent from various industries who are open to making a career move to work with financial or professional services firms. We expect to continue seeing the demand for professionals specialised in content marketing strategy and execution, especially in areas of social and mobile. There will also be a continued demand for SEO experts along with the growth in content marketing. PLENTY OF TALENT DEMAND IN THE ONLINE & DIGITAL SPACE Across Online & Digital companies, job seekers who have sales floor experience and have moved into a marketing position will be in-demand talent. Employers will also seek professionals who can grow the business and strengthen branding by creating marketing partnerships across retail, travel and banks. These professionals will be those who have the ability to broker negotiations whilst being hands-on with online paid media campaigns. In the months ahead, we expect to see Online & Digital businesses continuing to demand these professionals, along with a higher volume of replacement hires. SALARY REPORT FOR Q3 2017* Banking & Financial Services Job Title Years of Experience Annual Salary Range (SGD$) Marketing Marketing Director K 350K Vice President K 220K Marketing Manager 6+ 80K 130K Corporate Communications / Affairs Executive Director K+ Director K 275K Vice President K 200K Assistant Vice President K 150K Internal Communications Manager K 125K Events Executive Director K 300K Director K 225K Conference / Event Manager K 120K Events Specialist K 80K Media Relations Manager K 100K

3 Market Research / Business Intelligence Head of Market Research / Business Intelligence Market Research / Business Intelligence Manager K 250K K 150K Commerce & Industry Job Title Years of Experience Annual Salary Range (SGD$) Broadcasting / Entertainment Vice President / Marketing Director K 300K Associate Director K 200K Marketing Manager K 150K Vice President / Director, Distribution K 300K Associate Director, Distribution K 175K Distribution Manager K 120K Vice President / Director, Advertising Sales K 300K Associate Director, Sales K 175K Sales Manager 8+ 80K 130K IT / Telecommunications Sales / Business Development Director K 300K Account Director K 250K Marketing Director K 250K Marketing Manager K 175K Assistant Marketing Manager 6+ 50K 80K Product Manager K 90K

4 FMCG General Manager K 300K Sales Director K 225K Sales Manager 8+ 60K 120K Key Account Manager K 100K Assistant Key Account Manager K 55K Marketing Director K 220K Marketing Manager K 125K Assistant Marketing Manager K 90K Senior Brand Manager K 120K Brand Manager K 110K Assistant Brand Manager K 70K Category Manager K 130K Assistant Category Manager K 70K Product Manager K 80K Assistant Product Manager K 60K Trade Marketing Manager K 90K Assistant Trade Marketing Manager K 60K Publishing Publisher K+ Circulation Director K 225K Circulation Marketing Manager K 90K Circulation Sales Manager K 90K Advertising Sales Director K 200K Advertising Sales Manager K 90K

5 Retail Head of Marketing K 160K Marketing Manager K 120K Assistant Marketing Manager K 70K Marketing Executive K 45K Brand Manager K 100K Assistant Brand Manager K 80K PR Manager K 80K Assistant PR Manager K 60K Merchandising / Buyer Manager 8+ 70K 100K CRM Director K 250K CRM Manager 8+ 80K 130K Advertising Agency Group Managing Director K+ Managing Director K 400K Business Director / Management Supervisor K 250K Client Services Director K 300K Strategic Planning Director K 275K Group Account Director K 200K Account Director K 125K Account Manager 5+ 50K 70K PR Agency Managing Director K 350K Director / Practice Leader K+ Account Director K 130K Account Manager 5+ 50K 80K

6 Online Sales Director K 250K Sales Manager K 150K Digital / e-commerce Managing Director K 350K Marketing Director K 300K Sales Director K 200K Marketing Manager 5+ 75K 125K Sales Manager 5+ 75K 100K Travel & Hospitality Marketing Director K+ Sales Director K 200K Marketing Manager K 120K Account Manager 5+ 50K 90K Sales Manager 5+ 60K 100K Professional Services Marketing Director K 250K Marketing Manager K 120K Business Development Director K 200K Business Development Manager K 130K PR Manager K 110K * Notes about salary table: 1. Titles and levels vary from organisation to organisation. 2. The salary ranges given are only approximate guides. For tailored salary advice, please contact us directly month base salaries are assumed. 4. All other benefits and bonuses are in addition to these figures. 5. Bonus ranges can vary significantly from company to company and will be influenced by market conditions, business and individual performances. Bonus ranges from 1 month at the low end to 100%+ at the upper. 6. Holiday entitlements range from days with senior executives not usually receiving less than 18 days. Less than 15 is very rare and 20 days is becoming the norm. 7. Healthcare policies are standard. 8. Pension plans vary with some companies offering greater than the standard contribution. Top up schemes can increase employer contribution levels as much as 15 20% of the base salary for senior executives.