Key Performance Indicator (KPI)
|
|
- Brice Mathews
- 5 years ago
- Views:
Transcription
1 In this data-driven world, everything counts upon insights and facts. Whether it is a technological advancement or evaluating the performance, data is used everywhere. In this context today we will talk about how these numeric values even became so important for marketing. Let s start with a quick brief of Key Performance Indicator (KPI). Key Performance Indicator (KPI) Key Performance Indicator (KPI) is a numeric value that shows whether your team or company is reaching to its targets. CEOs, Leaders, and Managers use KPIs to evaluate the performance of business processes and individuals. Monitoring KPIs helps you to assess your organization s performance and make data-driven decisions to grow faster. Below image shows how the KPI dashboard looks like. Generally, if we see indicator normally as a numeric value which gives us information. How? a big question mark simply if we see in case of temperature with any measuring device we have set up indicators, we get low and high values (numeric)degrees, we can draw a graph on basis of these values. It is easier for us to take the decision on basis of Graph.
2 In the same way, we will discuss KPI key performance indicator in the case of marketing that is an indicator (numeric) value which will evaluate the performance with the goals set up by the organizations. As said earlier KPI in a broader sense is a measurable value that gives you a picture of how the organization is achieving key business objectives according to the set goals. In this blog, you can read in detail about marketing KPIs and how they are useful for decision making. What is Marketing KPI? Now if you can spend some time looking into your marketing strategies you probably will get a good idea of what is important? But how can you evaluate that your marketing plan is working well? Or how can you decide what you have to do next? The only answer to these questions is to monitor your set key performance indicators. In this blog, you can read about the most demanding KPI i.e. marketing KPI and how you can use them to take better decision. So Marketing KPIs are basically the indicators which track the progress of marketing activities traversing towards the goals set up by the organization. Basic Types of Marketing KPIs
3 Marketing KPIs basically includes some important performance indicators that allow the marketing team to quickly analyze inbound marketing strategies. It is a smart web analytics that gives insights into the overall direction of marketing efforts. The Marketing Professionals get a clear glimpse of the overall performance of their marketing campaigns. Below are the five basic KPIs: Customer Metrics Product Pricing Indicators Sales Effectiveness Measures Promotion Efficiency Measures Brand Metrics Marketing KPIs Dashboard Marketing KPIs Dashboard fetches data from multiple sources in real time. It displays the actionable insights in a single location. They provide at a glance summary of how marketing campaigns and promotional activities are performing. These dashboards give most emphasis on reporting for that dynamic visual aids such as charts, graphs, heat maps, plotters, and timelines are used to illustrate a variety of key performance indicators. These KPIs shows
4 the metrics related to: Conversion Rates Lead Pipeline Geographic Data Demographic trends Organic search paid media and referral marketing Revenue Generation Content Engagement Metrics So basically you can say that Marketing KPI dashboards are software that shows actionable insights that are further used for intelligent decision making. They show the different important aspects of your marketing activities to evaluate the performance of your marketing strategy. Features of Marketing KPIs Dashboard Here we have some of the important features of Marketing KPIs Dashboard: It has Data Visualization that displays the data in a visual form which is simpler and easier to understand. The insights present are in the form of patterns and colors to differentiate the various parts of the marketing process. A graphical representation is easier to understand by end user rather mingle with numbers and bundles of data with thousands of entries. Tables used in dashboards are structures containing columns and rows. Bar Charts gives the bar representation of data which shows the comparison between the activities for example sales forecast for the month. Line Charts show a curve or pattern which displays data against the activities. Gauges are used to show progress for an objective. The colors used are for target achieved and not achieved. A marketing dashboard is easily customizable according to the needs of any business or respective department. Most of the marketing dashboards are mobile optimized either through a native app or with a web interface. Dashboards are scalable that means they can expand as your projects grow and get more resource intensive.
5 Importance of Marketing KPIs Dashboard Modern marketers apply an artistic sensibility and a scientific approach to data and analytics. Marketing professionals use this beauty of a dashboard for better decisions and frame marketing policies accordingly. A marketing dashboard is a reporting tool that displays marketing analytics; let s discuss some of its importance: Marketing KPIs Dashboard gives the overall progress of the various components of the marketing that help you to know your strong and weak areas. Metrics using data visualizations display the performance with real-time data. These dashboards are designed to capture the Web data, Traffic on the website along with the Leads. It has a Lead funnel that gives the information about the number of visitors, their actions, and their duration on the website so that you can plan your marketing strategies accordingly. With tracking metrics on a daily, weekly, and monthly basis, marketers can act on data to immediately improve performance. It also gives social media track reports. These reports help business owners or digital marketing team to make the best use of the media from where the maximum organic traffic is coming. Take the example of this Marketing KPIs Dashboard to get a clear understanding of how it works.
6 Lead Breakdown Metrics We begin with lead breakdown metrics it s showing the percentage of trial and non-trial leads in the above image. You can also see the number of leads generated in a month out of total web users visited the web page of this company. Google Analytics Web Traffic Metrics In this, you can see the metrics of different sources from where the traffic is coming to this site. The top is organic search with the highest conversion rate and maximum time spent. This gives an idea to the marketers and decision makers that what are the sources from where they can get the maximum traffic. They could easily check the performance of each source as well and opt for the best one accordingly. Key Conversion Metrics Next is the key conversion metrics that gives an idea about the quality of conversion leads for the whole month. It is showing the percentage of active leads, the percentage of high demography and voting sales. It gives an idea to decision makers and marketers how many leads and actually converting into sales.
7 Leads by Region The dashboard is also highlighting the different regions from where the company is getting its maximum leads. The sequence shows the best region to target your audience. With the help of this insight, marketers can easily penetrate their potential and existing market. Top Social Media Metrics Here we can see Facebook is at the top amongst Twitter, Youtube, and other Social media platforms. So according to the metrics, Facebook is the best media for this company to run marketing and promotional campaigns in order to attract potential and existing buyers. The above Marketing KPI dashboard shows how marketers track the performance of their online marketing activities. In the dashboard, we see leads generated in the different span of time. Google Analytic is showing the information on visits and web traffic generated on the website. It is showing organic search and for the redirect page to reach the targeted website of the organization. The scope of Marketing KPIs Dashboard As the vast majority of the business is digital, there is an open opportunity to leverage the power of this data. Marketing dashboards show you the powerful insights for continuous monitoring of the targets you have achieved or what still you have to achieve. Below you can read its wide scope:
8 Tracking Reports What you track on your marketing dashboard will ultimately depend on what you want to accomplish with the data. If you are looking to track a specific campaign, it s best to create a separate dashboard to monitor results. But for day-to-day activity, it s good to track a combination of social media, sales and web traffic as demonstrated on this dashboard. Traffic sources are extremely important to monitor for every business because brand discovery is crucial to identify marketing opportunities. For example, if many of your leads are coming through referrals, maybe you should consider offering incentives to current customers for introducing new shoppers. Leads Information KPI Dashboards contain data regarding website performance. It shows the data of visitors, hits on the site and visitors actually turned into buyers. This data will be generated on the dashboard in the form of graphs and charts which can be customized according to the requirement of the teams. It gives the clear picture about the trial, captured and non-trail leads. So, marketers and top management professionals can get an idea where they have to work extra to generate more leads.
9 Real-Time Data The greatest value of a modern marketing dashboard lies in its ability to provide real-time information about a company s performance. From leads to social media metrics everything is based on real-time data of the visitors. Dashboards are capable to generate the latest information and trends about their visitors, their preferences, and their buying behavior. So that business leaders, as well as project teams, can take well-informed and goal-oriented decisions. Highlight the Problem Area Moreover, a timely and well-framed KPI dashboard helps to instantly notice problem areas. This shows the high-performance area as well as the area that need more focus and planning. Managers those who use KPI dashboards daily for getting a quick overview, know their weak points and frame the marketing strategies to overcome with them. Marketing KPI Dashboard for Success Hence a marketing dashboard is like a car s dashboard that allows the team to drive towards their goals with ready knowledge of what s going on under the hood. In the present data-driven world, this type of visibility enables course corrections on a daily, or even hourly, basis, in contrast to traditional monthly or quarterly reporting cadences. Therefore, insights gathering will make the marketing smarter, agile and effective. Each KPI metrics in a dashboard lead marketing team with valued learning and more informed decision-making.
The 5 Telecom Website KPIs You Need to Track
The 5 Telecom Website KPIs You Need to Track Want to make sure your website's working for you? Keep track of these five website key performance indicators (KPIs) on a monthly, quarterly, and annual basis
More informationA Guide To Socialbakers Analytics and its Enhanced Facebook Insights
A Guide To Socialbakers Analytics and its Enhanced Facebook Insights 2 Introduction To make accessing and understanding your metrics easier and more useful, we ve enhanced Socialbakers Analytics with tighter
More informationTABLE OF CONTENTS ! +
TABLE OF CONTENTS MEANINGFUL DASHBOARDS... 2 What is a Dashboard?... 2 Where are Dashboards Used?... 4 The Market View... 6 What Should You Look For?... 7 The Key Benefits... 9 Creating Meaningful Dashboards
More informationWhich Chart or Graph is Right for you?
Which Chart or Graph is Right for you? You know that data can answer your business questions, but how do you visualize your data to answer those questions in a way that is easily understandable? Choosing
More informationInformation Dashboards:
Information Dashboards: 1 Does your company need one? In most businesses, data is a highly underutilized tool. Existing in spreadsheets, databases, and otherwise difficult-to-access forms, it s rarely
More information10 Reasons to Consider Marketing Automation
10 Reasons to Consider Marketing Automation 1 As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where
More informationThe 5 Essential SOCIAL MEDIA MARKETING REPORTS
The 5 Essential SOCIAL MEDIA MARKETING REPORTS Introduction How often do you review the data generated by your social campaigns? As a busy social media manager, you need to be efficient with the time you
More informationGetting Started with. Analytics
Getting Started with Analytics Welcome to Man, are we happy to see you. Seriously, we re ecstatic that you decided to join the Tailwind family. Our users have been the center of our world since we started
More informationChoosing the Right Tools for an ABM Strategy...4 CRM...4 Marketing Automation...5 Data Analytics Software...6 Digital Advertising...
Contents What is Account-Based Marketing?...3 Choosing the Right Tools for an ABM Strategy...4 CRM...4 Marketing Automation...5 Data Analytics Software...6 Digital Advertising...6 Account-Based Marketing
More informationLIKES ARE GREAT, LEADS ARE BETTER
LIKES ARE GREAT, LEADS ARE BETTER How to Grow Your Business Using Social Media Copyright 2016 Act-On Software Social Media is a Beautiful Thing It allows you to do three important activities: connect with
More informationThe Sales Professional s Guide to: Microsoft Dynamics 365
The Sales Professional s Guide to: Microsoft Dynamics 365 The Sales Professional s Guide to: Microsoft Dynamics 365 Executive Summary The perception of CRM amongst sales professionals is one of huge effort
More informationA Guide to Using Google Ads. v 1.3 Updated October 11, 2018
v 1.3 Updated October 11, 2018 Table of Contents 1. Introduction......................................................................3 2. Glossary of Terms.................................................................
More informationLYFE MARKETING:MEET THE PUBLISHER
The Best Social Media Platforms for Social Media Marketing in 2018 LYFE MARKETING:MEET THE PUBLISHER LYFE Marketing is a digital marketing agency. We help small businesses develop and implement digital
More informationThe value of Social Media Campaigns
The value of Social Media Campaigns AGENDA 1. Introduction 2. Social Media at momondo 3. New focus for Social Media Campaigns 4. What to measure 1. Measuring the ROI 5. Attributing value to Social Campaigns
More informationCONTENT MARKETING Planning Template
CONTENT MARKETING Planning Template CONTENT MARKETING PLANNING TEMPLATE Why You Need a Content Marketing Plan The adoption rate of inbound marketing has risen dramatically in recent years. The numbers
More informationRetail Guest Analytics
RETAIL SOLUTION BRIEF Retail Guest Analytics Deeper Visibility Smarter Decisions Changing the In-Store Shopper Experience Today, mobile devices outnumber the total population of planet Earth and by 2017
More information10 Reasons to Consider Marketing Automation
10 Reasons to Consider Marketing Automation 1 Introduction As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital
More informationKWETU Marketing Agency EXPERIENCE > PASSION > RESULTS
KWETU Marketing Agency EXPERIENCE > PASSION > RESULTS About Us We re a digital consulting agency that assists brands flourish in the digital world by offering certified, effective & affordable online services
More informationA CLEAR DIFFERENCE. Why We Are Significantly Better Than Other Digital Marketing Training Companies. Digital Marketing Skill Institute
Digital Marketing Skill Institute A CLEAR DIFFERENCE Why We Are Significantly Better Than Other Digital Marketing Training Companies Earn Globally Recognised Certifications with a Professional Diploma in
More informationDigital Advertising in February 22, 2018
Digital Advertising in 2018 February 22, 2018 Robin Eldred, Director of Advertising robin@communicatto.com (403) 215-7504 ext. 104 www.communicatto.com 2 Contents 1. What is it? o o o A quick primer Facts
More informationOver 70 countries worldwide use our award winning AquaCRM web-based customer relationship management solution
Over 70 countries worldwide use our award winning AquaCRM web-based customer relationship management solution Customer Relationship Management Customer Relationship Management (CRM) is far more than just
More informationCONTENT ENGAGEMENT REPORTING
CONTENT ENGAGEMENT REPORTING For Modern PR Agencies Data-Driven Insights, Monitoring and Reporting for SEO + Influencers + Content Content Engagement Reporting for Modern PR Agencies In This Guide, You
More informationThe Future of Marketing, Channels & Optimisation.
The Future of Marketing, Channels & Optimisation. 1 CONVERT &MINE The mission of &Mine s digital advertising is to provide ideal and scalable results for brand awareness, marketing, lead generation and
More informationThe smart way to power your startup. with 9 Spokes. begin. The Startup s guide to getting started. with 9 Spokes.
The smart way to power your startup with 9 Spokes. The Startup s guide to getting started with 9 Spokes. begin The smart dashboard for startup efficiency. Our tool helps you scale fast and take your business
More informationMEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING
MEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING Marketers are under pressure to prove how online efforts contribute to their company s bottom line with cold hard analytics. IN THIS GUIDE, WE WILL
More informationChapter 1. NetSuite provides all the tools you need to do the following:
Chapter 1 Peeking Under the NetSuite Hood In This Chapter Understanding your most important data Turning leads into profits Examining NetSuite OneWorld Why NetSuite? The simple answer is that it s a one-stop
More informationHow to Conduct an End-of-Year SOCIAL MEDIA AUDIT. That Will Drive Results & Impress Your Boss
How to Conduct an End-of-Year SOCIAL MEDIA AUDIT That Will Drive Results & Impress Your Boss The End-of-Year Social Media Audit While social marketers tend to think in terms of real-time and future campaigns,
More information10 Things to Look For in ecommerce Solutions
10 Things to Look For in ecommerce Solutions Introductory Page 2 Introduction Choosing an ecommerce platform for your enterprise or B2B website generates many concerns regardless of whether you re an administrator,
More informationPlatform Overview. Market to who matters
Platform Overview Market to who matters 4 Market to who matters 9 Define your goal 11 Target the right people 14 Engage them with content LinkedIn Sponsored Content LinkedIn Sponsored InMail Table of
More informationCONTENT MARKETING. Planning Template
2018 CONTENT MARKETING Planning Template 2018 CONTENT MARKETING PLANNING TEMPLATE Why You Need A Content Marketing Plan The popularity of content marketing has soared in recent years. In particular, video
More informationAn overview of the best CRM for real estate
An overview of the best CRM for real estate What is Freshsales Freshsales is a sales CRM for teams who don t want to juggle between multiple tools. It offers everything a salesperson needs built-in phone
More informationSOCIAL BUSINESS: AN ENTERPRISE GUIDE TO SOCIAL MEDIA
SOCIAL BUSINESS: AN ENTERPRISE GUIDE TO SOCIAL MEDIA It s been a few years now since social media first started gaining traction in business marketing. Things are a little different today than they were
More informationAbout the Author Chapter 1: Introduction Chapter 2: Facebook Ads Strategy for User Acquisition... 8
Contents About the Author... 4 Chapter 1: Introduction... 5 Chapter 2: Facebook Ads Strategy for User Acquisition... 8 Chapter 3: Campaign Structure and Optimization... 12 Chapter 4: Ad Targeting... 20
More informationWhitepaper. Building Effective Dashboards: Measuring for Success.
Whitepaper Building Effective Dashboards: Measuring for Success The Fast Lane to BI An increasing number of managers yearn for data to help them make major decisions in the organization, so a dashboard
More informationA Bid for Every Auction. Implementing and Improving AdWords Automated Bidding
A Bid for Every Auction Implementing and Improving AdWords Automated Bidding Ten Automated Bidding Takeaways The Advantages of Auction-time Bidding 1 Bid to the user s context, as close to auction-time
More informationdemosite.com/ September 18 to September 25, 2018
demosite.com/ September 18 to September 25, 2018 YOUR GROWTH REPORT Improving any website is a non-stop journey. Select what makes the most sense for you to improve right now, because trying to do everything
More informationFor Mobile Success. Defining Benchmarks MOBILE AD MEASUREMENT. Global Headquarters 401 Park Ave S New York, NY 10016
MOBILE AD MEASUREMENT Defining Benchmarks For Mobile Success Global Headquarters 401 Park Ave S New York, NY 10016 1 MOBILE AD MEASUREMENT Despite tremendous growth in mobile advertising, it s still a
More informationDXC Eclipse Retail Transformation:
White Paper DXC Eclipse Retail Transformation: How Retailers Can Maximize Their Data to Capture More Market Share Table of Contents Introduction...2 Smart data solutions...3 How retailers can successfully
More informationTO RETARGETING INTRODUCTION WHITE PAPER. The Performance Marketer s Guide to Retargeting: Part I
INTRODUCTION Why Retargeting matters for today s marketing maverick. Retargeting has been a breakout tactic since marketers first made the shift from traditional trial and error programs to real-time programmatic
More informationBLUEPRINT FOR SUCCESS
The Social Media Marketer s BLUEPRINT FOR SUCCESS INTRODUCTION In any practice, you have to focus on the foundations before you can expand. Social media marketing is no exception, but as a young industry,
More informationThe HubSpot Growth Platform
The HubSpot Growth Platform Hubspot offers a full stack of products for marketing, sales, and customer relationship management that are powerful alone, and even better when used together. Marketing Hub
More informationDIGITAL MARKETING DATA SHEET CHANNELADVISOR DIGITAL MARKETING ENABLES RETAILERS TO: And many more
DIGITAL MARKETING DATA SHEET With more and more digital marketing channels introduced each year, it can be hard to keep track of every place you re advertising let alone how each of your products is performing
More informationUnderlying Philosophy
8 Market Place Suite 300 Baltimore, MD 21202 O 410-779-9481 C 912-655-4462 adam@abilityseo.com What is Inbound Marketing? A technique for drawing customers to products and services via content marketing,
More informationStep inside your new look business with SAP Business One. SAP Solution Brief SAP Solutions for Small Midsize Businesses
Step inside your new look business with SAP Business One SAP Solution Brief SAP Solutions for Small Midsize Businesses SAP Business One designed for all your small and midsize company s needs Whatever
More informationDXC Eclipse White Paper. Retail transformation: How retailers can maximize their data to capture more market share
Retail transformation: How retailers can maximize their data to capture more market share 1 Table of contents Smart data solutions 3 How retailers can successfully capture business intelligence 4 Getting
More informationEnd-to-end Business Management Solution for Small to Mid-sized Businesses
End-to-end Business Management Solution for Small to Mid-sized Businesses Successfully manage and grow your business with a comprehensive, simple, total business management solution for SMBs. The SAP Business
More informationSOCIALBAKERS SUITE FULL FEATURE LIST
SOCIALBAKERS SUITE FULL FEATURE LIST Socialbakers Suite Plans PROFESSIONAL I want to easily understand my social media performance Compare yourself against the competition and industry, and manage all
More informationEnhancing productivity. Enabling success. Sage CRM
Enhancing productivity. Enabling success. Sage CRM Customer Relationship Management Customer Relationship Management (CRM) is far more than just a software application. It is a business solution that gives
More informationeguide Analytics for Race Directors - A PUBLICATION OF RUNSIGNUP, LLC -
eguide Analytics for Race Directors - A PUBLICATION OF RUNSIGNUP, LLC - TABLE OF CONTENTS Intro 1 Overview 2 Transactions 3 Promotion 4 Demographics 5 Registrations INTRO What RaceInsights does for you
More informationSmall business Big ambitions
HIRE MARKET SELL LEARN Small business Big ambitions Marketing Playbook for SMBs SMBs have the advantage of flexibility. Your business may be small, but your ambitions are huge. LinkedIn can help get you
More informationCMO Briefing Pinterest:
www.bootcampdigital.com CMO Briefing Pinterest: How This Explosive Sharing Site Can Impact Your Business Facts Pinterest refers more traffic to websites than Google+, LinkedIn, and YouTube combined. The
More informationA Competitive Benchmark Analysis On Social Media
How To Create A Competitive Benchmark Analysis On Social Media HOW TO CREATE A COMPETITVE BENCHMARK ANALYSIS ON SOCIAL MEDIA www.digimind.com 1 CONTENTS INTRODUCTION WHY MEASURE? GETTING STARTED WHICH
More informationAcura WEBSITE PROGRAM PACKAGE FEATURES CAMPFIRE $749 WILDFIRE $1,849. Fully responsive platform. Unique content on primary pages
Acura WEBSITE PROGRAM TM PACKAGE FEATURES Fully responsive platform Unique content on primary pages DealerFire account manager DealerFire Live (Live Traffic Dashboard) Live coupon push Social media plugins
More informationADVERTISING ON THE WEB: ENGAGING HEALTHCARE CONSUMERS ONLINE
ADVERTISING ON THE WEB: ENGAGING HEALTHCARE CONSUMERS ONLINE Scott Samples Manager, Marketing Communications Martin Health System J.K. Lloyd President & Co-Founder Eruptr Stephen Moegling Partner, Account
More informationThe No-Nonsense Guide to. In-App Ads. Learn how to make money from your app with advertising and how to get started.
The No-Nonsense Guide to In-App Ads Learn how to make money from your app with advertising and how to get started. Contents Introduction... 1 Chapter 1 The Big Picture How a Business Makes Money from Advertising...
More informationSocial Media Update. Winter Updates: December, January, February
Social Media Update Winter Updates: December, January, February Introducing CI s Social Media Update Service What is the Social Media Update service? Social media platforms are updated with new features
More informationAgency viewpoint on mobile
Agency viewpoint on mobile paid media @jonhook @MediaComUK What often happens in mobile Whilst this kind of information is helpful to start the conversation We need to approach mobile with as much relevant
More informationSAP Business One designed for all your small and midsize company s needs
SAP Business One designed for all your small and midsize company s needs Whatever your business we ve got you covered Affordable low total cost of ownership Industry solutions tailored to your needs Comprehensive
More informationThe 75 Essential. Content Marketing Stats You Need to Know
The 75 Essential Content Marketing Stats You Need to Know Everything from budgets to metrics to effectiveness. Here s what s happening with content marketing right now Table of Contents Creating a Brand
More informationHIT THE CONTENT MARKETING HIGH NOTES
HIT THE CONTENT MARKETING HIGH NOTES One of the biggest challenges for marketers is to produce enough high quality content to fuel both their social media and demand generation channels. But volume is
More informationDIGITAL WEB MARKETING WE MAKE IT EASY!
DIGITAL WEB MARKETING WE MAKE IT EASY! INTERNET MARKETING SPECIALISTS DIGITAL MARKETING. WE MAKE IT EASY! Having a dynamic website is an important piece of the puzzle, but ensuring that your website is
More informationSmarter Reporting Leads to Better Decisions:
WHITEPAPER Smarter Reporting Leads to Better Decisions: Business Intelligence Services from ManhattanTechSupport.com Business Intelligence (BI) platforms give companies a critical competitive advantage
More informationTable of Contents: 1. Get found 2. Convert web visitors to patients 3. Analyze what works
Table of Contents: 1. Get found a. Your website b. Your blog c. Social media 2. Convert web visitors to patients a. Creating landing pages b. Choosing a marketing firm specializing in inbound marketing
More informationBI360 Suite and Dynamics CRM
BI360 Suite and Dynamics CRM A Solver White Paper Published: November 28, 2017 INTRODUCTION... 3 ADVANTAGES OF BI360 REPORTING FOR MS CRM... 3 BI360 INTEGRATION TO MS CRM... 4 FREQUENTLY ASKED QUESTIONS
More informationMicrosoft Dynamics NAV
Microsoft Dynamics NAV Maximising value through business insight Business Intelligence White Paper November 2016 CONTENTS Reports were tedious. Earlier it would take days for manual collation. Now all
More informationTURN INFORMATION INTO ACTIONABLE INSIGHTS
TURN INFORMATION INTO ACTIONABLE INSIGHTS VISIT WWW.TRYK360.COM TODAY TO SCHEDULE A LIVE DEMONSTRATION. A product of Cipher, the world s most trusted intelligence firm. IS INFORMATION OVERLOAD WEIGHING
More informationAnn Oleson, CEO Jay Kelly, President
CONVERGE CONSULTING 2.22.16 TRENDS: RESULTS OF THE 2015 INBOUND MARKETING FOR HIGHER EDUCATION SURVEY PRESENTERS: Ann Oleson, CEO Jay Kelly, President ABOUT CONVERGE 2 3 4 OMNIUPDATE INBOUND MARKETING
More informationGetting the most out of your analytics. By Jeff Weisbein, Founder & CEO, KYA
Getting the most out of your analytics By Jeff Weisbein, Founder & CEO, KYA Background Currently: Founder & CEO, KYA An analytics company focused on helping digital media/content creators spend less time
More informationMARKETING METRICS THAT MATTER
MARKETING METRICS THAT MATTER Presented By - Tom Marx WHAT ARE MARKETING METRICS? Data and statistics that help determine the effectiveness of a marketing program 2 WHAT ARE WE MEASURING? Brand awareness
More informationPay Per Click Advertising
Pay Per Click Advertising What is Pay Per Click Advertising? Pay Per Click (PPC) is a model of advertising where you pay each time your ad is clicked, rather than earning clicks organically (like SEO).
More informationWhat is Social Media Marketing
REAL ESTATE Agenda o Overview o Why your business needs Social Media? o Challenges in Social Media Marketing(SMM) o Megarray Introduction o Benefits of Megarray o Megarray in Action What is Social Media
More informationBuilding Your Content Marketing Measurement Program From The Ground Up. Jon Wuebben CEO, Content Launch
Building Your Content Marketing Measurement Program From The Ground Up Jon Wuebben CEO, Content Launch Content Launch Who are We? We develop high quality, search engine optimized, sharable content that
More informationDesign products and create innovation
Design products and create innovation 2 WELCOME 01 ABOUT WAO STUDIO 02 WHY US? 03 WHAT WE DO 04 OUR PORTFOLIO ABOUT US. 4 ABOUT US Wao Studio is a team of software engineers, marketers enthusiasts, and
More informationNETSUITE CRM+ Powerful CRM that Drives the Complete Customer Lifecycle
NETSUITE CRM+ Powerful CRM that Drives the Complete Customer Lifecycle Today s successful companies are agile and responsive to their customer s needs. Where possible, they ve replaced manual processes
More informationSmart Marketing for Emerging Tech
Smart Marketing for Emerging Tech Roots Software Case Study Roots Software is a construction project life-cycle management system, providing end-to-end reporting and tracking that generates project efficiency,
More informationCheckpoint Marketing for Firms Social Media Solutions. Jane gets results
Checkpoint Marketing for Firms Social Media Solutions Jane gets results 2 Checkpoint Marketing for Firms Social Media Solutions This is the story of Jane Stewart. Jane is a partner at a small accounting
More informationA game changer for professional services firms
bqe.com/core 1 A game changer for professional services firms For two decades BQE has been innovating to make businesses more efficient. Core is our latest breakthrough a complete business management solution
More informationTHE DIGITAL MARKETING HANDS-ON MASTERCLASS
THE DIGITAL MARKETING HANDS-ON MASTERCLASS SECTOR / SALES AND MARKETING NON-TECHNICAL & CERTIFIED TRAINING COURSE In simplistic terms, digital marketing is the promotion of products or brands via one or
More informationCreating a Digital Marketing Strategy
Superfast Business Wales For a digital strategy to deliver success there must be a consistent message in any and all activity. You have to maintain a brand message across a variety of channels so that
More informationSOCIAL MEDIA PLAN. Specific. Measurable. Achievable.
SOCIAL MEDIA PLAN Specific. Measurable. Achievable. www.bcr8ivemedia.com 2 ABOUT US BCR8IVE MEDIA was developed out of a need to help business owners with their Digital Media content which include Graphic
More informationStrategic Analytics Framework
Strategic Analytics Framework It s all about taking actions based on insight not about data Evolution of Analytics From old school to new school PAGEVIEWS Term weblog coined 1998 Google started 1998 Netscape
More informationCampaign Report & Analytics for Contact Internet.
Campaign Report & Analytics for Contact Internet. Introduction Welcome to your latest Campaign Analytics Report. Now that the web has made the world local, your online advertising should be, too. Whether
More informationInbound Marketing Introduction. Fit 4 Market Pty Ltd 2/58 George Street, Norwood SA 5067
Inbound Marketing Introduction Fit 4 Market Pty Ltd www.fit4market.com 2/58 George Street, Norwood SA 5067 Why Inbound Marketing Inbound in Practice Who benefits the most Content Basic Concepts Measurement
More informationMeasuring Success Online
Measuring Success Online Tracking and Reporting 1. Risk without measurement is dangerous Internet is well suited to measurement and tracking Once installed tracking allows you to analyse if your website
More informationQ4 & FY 2018 Results Conference Call April 1, 2019
Q4 & FY 2018 Results Conference Call April 1, 2019 Safe Harbor Statement This presentation contains certain forward-looking statements that are based upon current expectations and involve certain risks
More informationOwning Your Brand s Social Community Drives More Shoppers and Sales
Owning Your Brand s Community Drives More Shoppers and Sales Contents 1 Executive Summary 3 Introduction 5 Research Scope & Methodology 6 Why They Come 7 Comprehensive Findings 9 Retail 11 Communication
More informationPAID SEARCH. be seen. PAID SEARCH FEATURES INCLUDE:
DATA SHEET be seen. PAID SEARCH ChannelAdvisor s Paid Search solution redefines search engine marketing, giving you the ability to manage paid search campaigns for Google, Yahoo! and Bing from one interface.
More informationGetting Started with. Analytics
Getting Started with Analytics Welcome to Man, are we happy to see you. Seriously, we re ecstatic that you decided to join the Tailwind family. Our users have been the center of our world since we started
More informationThe Complete Guide to Inbound Marketing
The Complete Guide to Inbound Marketing Introduction Inbound marketing and marketing automation are the big current buzzwords in the industry. The nature of marketing has changed drastically over recent
More informationT A B L E O F C O N T E N T S
WEBSITE SERVICES DESIGN GUIDE WEB DESIGN PHOENIX T A B L E O F C O N T E N T S Part One Introduction Part Two Value Driven Website Design Part Three Discovery & Strategy Part Four Development & Maintenance
More informationAgentDrive.com. The real estate sales, marketing and advertising platform
AgentDrive.com The real estate sales, marketing and advertising platform AgentDrive.com Boost your sales with our data-driven real estate platform for agents, brokers, franchises and developers. SALES
More informationHow can you connect suppliers and members and offer more value while generating non-dues revenue? The Ultimate Buyers Guide
How can you connect suppliers and members and offer more value while generating non-dues revenue? The MultiView's buyers guide is the ultimate industry search portal that enables members to research for
More informationAn Introduction to Inbound Marketing
An Introduction to Inbound Marketing What It Is, How It Works and Why You Need to Consider It. One in a Series of Marketing Guides X With 80% of people looking online for health information and 49% looking
More informationThe Essential Guide to the Account Funnel
The Essential Guide to the Account Funnel Table of Contents Introduction to the Account Funnel pg. 3-8 Five Stages of the Account Funnel pg. 9-14 Account Funnel in Action»» Case Study: Plex Systems pg.
More informationTHE SOCIAL SCOOP. June 2015
THE SOCIAL SCOOP June 2015 WHAT YOU MISSED IN JUNE, 2015 Facebook Tests Out See First Feature Facebook Algorithm is at it Again Google Buy Button is Coming to Search Instagram s Next Move In Ads Instagram
More information2017 NACE Experience Conference July 16 19, 2017
Are You Wasting Half of Your Marketing and Advertising Dollars? Christie Osborne Founder, Mountainside Media Agenda In today s session, we will discuss: Tracking your campaigns to make sure you get a positive
More informationINSTANT MONEY MACHINE ADVANCED TRAINING EVERYTHING YOU NEED TO DOMINATE YOUR NICHE USING PINTEREST
INSTANT MONEY MACHINE ADVANCED TRAINING EVERYTHING YOU NEED TO DOMINATE YOUR NICHE USING PINTEREST CHAPTER-1 INTRODUCTION Hello this is M. Bari Welcome to the advanced Pinterest training. If you are looking
More informationBRINGING THE QUALITY TO LIFE
BRINGING THE QUALITY TO LIFE ABOUT US AIVA is a digital marketing agency. We offer digital media services, website developing services, search engine services and graphic design services. We create and
More informationBuilding a Dashboard App for Local Health Departments
Building a Dashboard App for Local Health Departments Local Health Department leader s life just became so much easier. Now, at quick glance, on any device, they can access health department data, in easy-to-view
More informationEnhancing productivity. enabling Success. Sage CRM
Enhancing productivity. enabling Success. Sage CRM Customer Relationship Management Customer Relationship Management (CRM) is far more than just a software application. It is a business solution that gives
More information