Marylhurst University Brand Analysis

Size: px
Start display at page:

Download "Marylhurst University Brand Analysis"

Transcription

1 Marylhurst University Brand Analysis Findings and Recommendations Mary Gresch and Associates Strategic Communications Consulting for Higher Education February 19, 2010

2 Goals for Today Why a brand analysis? Process Findings Recommendations

3 Why do a brand analysis?

4 Brand = reputation It is the concept you represent in the hearts and minds of your most influential stakeholders.

5 Brand = reputation Single most valuable asset Built at the nexus between performance and vision Strong brands grow and endure: Many organizations don t succeed because they fail to define and communicate what they stand for and why it matters. Those who try to communicate everything, communicate nothing.

6 How are brands built?

7 Brand development process 1. Program analysis, assessment, and stakeholder feedback 2. Development of positioning declaration 3. Planning and organizational integration 4. Creative strategy development 5. Implementation and measurement

8 Brand promise A promise of distinction that defines and directs an organization. Volvo = Safety first, always Cal Poly = Learn by doing Marylhurst University =?

9 Brand marketing A research-based methodology for achieving measurable organizational goals by demonstrating to stakeholders (boards, alumni, public), consumers (students), investors (donors) evidence that the brand is keeping its promise.

10 Marylhurst Brand Analysis Methodology: Campus interviews Review of planning, structure, processes, strategy Review of institutional and public data Review of brand expression in all forms

11 Overview Fiscal Stability + Envisioning Marylhurst + Growing Adult Market = Opportunity

12 Major Observations

13 Internal state of readiness Envisioning Marylhurst brings focus and shared direction Culture: Bootstrapping, independent, silos, organic Issues: On-ground and online business and liberal arts; traditional and non-traditional students; Catholic identity Have capacity to grow campus population: no clear plan how to do it Persistent lack of brand management or development

14 Competitive position Portland State University: bigger, cheaper, not as flexible For profits and like programs at other universities are direct competitors, online and on-ground No national ranking NCES: Adult learners continue as fastest growing market through 2018 Inadequate internal data on competitive position relative to attributes, lost markets

15 External perceptions EduVentures, 2008 Lack of familiarity Barriers DHM, 2010 Low awareness Some positives, but not around core attributes Don t know

16 Brand management Persistent lack of brand strategy, management Progress recently, but mostly program specific University view of marketing has not included brand development or management; only inquiry generation Fragmented brand expression, largely static Web site (Facebook a growing asset) and lack of brand strategy or basic guidelines Compounded by lack of data-driven enrollment planning Recruitment, retention, persistence, graduation Capacity modeling

17 Target audiences Serving the underserved Online and on-ground Adult and traditional-age students

18 Brand expression Lack of cohesiveness or consistency Wordmark, logo issues Web site: static content, little engagement Facebook community a growing positive Marylhurst and Compass programs send very different messages and appear unrelated Few mentions of adult focus, Catholic heritage

19 Brand expression

20 Marylhurst Word Cloud Mission, President s Letter, Why Choose Marylhurst combined

21 AOP DNA World Cloud

22 2010 Stakeholder Survey 636 responses from Feb Students, prospective students, alumni, faculty, staff, trustees, and community members

23 Alverno College Enrollment: 2,815, traditional and adult learners Branding: New campaign in August 2009 Communications staff: 5 Priorities: Web redesign, social media strategy, measurement, raise reputation among stakeholders Marketing vehicles: public radio, press releases, regional editions of national magazines Biggest challenge: 3 audiences with different media habits.

24 Regis University Enrollment: 11,000, some traditional, primarily adult learners with strong online focus Branding: Yes refining continually based on data Communications staff: 14 Priorities: Web redesign, become less dependent on vendor leads, increase emphasis in social media. Marketing vehicles: , direct mail managed in CRM, advertisements in targeted publications, bus ads, billboards Biggest challenge: Geotargeting

25 Antioch University Seattle Enrollment: 1,200, non-traditional, adult students Branding: Antioch system branding underway Communications staff: 1 director, 2 half-time contractors, and 2 work-study students. Priorities: Fill seats, web redesign Marketing vehicles: Non-traditional art and free publications, public radio, targeted social networking online ads. Biggest challenge: Non-traditional reputation; traditional delivery

26 Recommendations 1. Develop the brand platform for Marylhurst University the strategic, long-term foundation for building the University s reputation. Platform must be based in MU core promise and represent why Marylhurst as a whole -- matters to primary target audience. Is an internal declaration of positioning Marylhurst seeks to hold in competitive market.

27 Recommendations 2. Establish brand management operating model Marketing leadership and guidelines Reputation development strategies Leverage recruitment, development, and alumni communications in support of brand. Staffing model: needs significant adjustment

28 Recommendations 3. Develop an integrated marketing plan. Led by director of marketing and communications. Strategies based on goals, full university participation No more than four measurable goals per year. Goal = strategy + tactic + timeline + budget + person responsible + communications + synergies

29 Recommendations 4. Develop a Web-first marketing environment. Brand promise should be instantly evident on Web site. Need interactivity, multimedia, user-generated content. Web is first outlet for University communications. Encourage faculty, staff and others to participate

30 What is required? Leadership commitment Five-step process All parts of organization participate: integrated advancement Continuous discipline, measurement, and tooling up

31 Integrated Advancement Relationship-based Relies on shared vision, shared strategy, and shared planning All parts of the university working together to demonstrate promise and build loyalty

32 Progressive Relationships = Development = Communication and Marketing = Alumni Relations Capstone Gifts Institutional Ownership Volunteer Leadership Advocacy Retention and Graduation = Admissions and Student Recruitment Loyalty Major Gifts Institutional Pride Volunteer Program/Project Management Enrollment Leadership Annual Fund Gifts Institutional Appreciation Involvement and Membership Application Annual Fund Gift Support Institutional Awareness Attendance Consideration

33 Process, Priorities, Passion Doing this well serves both the institution and the philanthropic community in the best possible way. It matches donor passion with the core strategy and aspirations of the organization.

34 Brand Marketing Basic Truth A University s greatest asset is its reputation. Clarifying how all entities represent and grow that reputation is the essential work and brand marketing communications.

35 A Closing Thought The words of a young Marylhurst creative arts student regarding our university s positioning: Students looking for the great and famous college experience should not go to Marylhurst. If it s a college lifestyle they are looking for, this is not the school for them. It is simply far too sophisticated, serious, and small for those. For students like me who want a mature and motivated classroom atmosphere, who want to be surrounded by highly goal-oriented people, who are living real lives outside of the classroom, who want to collaborate and learn alongside small groups of students, this is the school for them. This is tailored to the professional student who is striving to be a professional employee/employer. The learning is sophisticated, cultured, in-depth and accommodating. Truth is, right now Marylhurst has a reputation for being a commuter s school, and a school for adults who have made the decision to continue their education. The community knows it is an older school, and I think that contributes greatly to the amount of respect the university receives. This is a very positive and reputable attribute. Catering too much to the younger crowd like mine might also compromise the school s integrity. There will always be students like me who don t want the traditional college experience, who want to get serious about their education, and who want to network with people in a comfortable and intimate environment. I don t think the school should think so much about targeting younger students. I say keep going after the workers, the commuters, and moms and dads. The younger students will come to you. That is precisely what I did, because Marylhurst offered precisely what I wanted. There are a great deal of students my age who want the very same. The younger students will draw other younger students. But the school cannot afford to lose its reputation as one that caters to the working adult that s a valuable stature that big state colleges do not and never will have.

AGENCY OVERVIEW WE RE OLOGIE

AGENCY OVERVIEW WE RE OLOGIE AGENCY OVERVIEW WE RE OLOGIE ABOUT OLOGIE WHAT DOES OLOGIE DO? ABOUT OLOGIE WHAT DOES OLOGIE DO? We re a branding and digital agency. We are researchers, strategists, designers, storytellers, and problem

More information

Advancement Framework Planning

Advancement Framework Planning Advancement Framework Planning Monthly Progress Review Meeting March 6, 2012 Agenda Quantitative Brand Perception Analysis Progress update Qualitative Brand Dynamics & Perception Analysis Review brand

More information

Creating & Sustaining a University-wide Integrated Marketing Culture. Dec. 6, 2012 (Webinar)

Creating & Sustaining a University-wide Integrated Marketing Culture. Dec. 6, 2012 (Webinar) Creating & Sustaining a University-wide Integrated Marketing Culture Dec. 6, 2012 (Webinar) Shirley Melikian Armbruster Associate Vice President Fresno State Jeanette DeDiemar, Ph.D. Assistant Vice President/

More information

Developing your brand

Developing your brand Developing your Brand 1 Introduction 2 What is your Brand? An invaluable asset in the battle for customers. The source of a promise to your consumer. The foundation of your marketing communication. A vital

More information

University of South Carolina Division of Communications

University of South Carolina Division of Communications University of South Carolina Division of Communications A. Executive Summary Vision Statement The Division of Communications is a member of a highly collaborative external relations team dedicated to enhancing

More information

Job Description: Associate Vice President / Vice President of Marketing and Communications Revised March 8, 2018

Job Description: Associate Vice President / Vice President of Marketing and Communications Revised March 8, 2018 Job Description: Associate Vice President / Vice President of Marketing and Communications Revised March 8, 2018 Calvary University is seeking an enthusiastic, ministry-minded professional to serve as

More information

Brand Strategy Plan and Marketing Communications Program March 2018

Brand Strategy Plan and Marketing Communications Program March 2018 Brand Strategy Plan and Marketing Communications Program March 2018 Illinois Association of Court Appointed Special Advocates 207 West Jefferson Suite 303 Bloomington, Illinois 61701 Situation The Illinois

More information

The shifting demographics and thriving economy of the San Francisco Bay Area have changed how we must plan for the future and created challenges in:

The shifting demographics and thriving economy of the San Francisco Bay Area have changed how we must plan for the future and created challenges in: 2020 STRATEGIC PLAN SYNERGY SCHOOL was founded in 1973 as a teacher cooperative that would provide children of the San Francisco Bay Area a creative and diverse student-centered learning environment.

More information

Strategic Plan

Strategic Plan Strategic Plan 2017-2019 THE NATIONAL GRADUATE SCHOOL OF QUALITY MANAGEMENT Celebrating 20 YEARS of Quality Education This material is protected by United States copyright laws. You must treat this publication

More information

STRATEGIC PLAN FYE

STRATEGIC PLAN FYE STRATEGIC PLAN FYE 2016-2018 Introduction Over the past five years, US Quidditch has experienced rapid growth and development. Between our founding as a nonprofit in 2010 and today, our annual budget has

More information

Royall & Company Richmond, VA

Royall & Company  Richmond, VA Royall & Company www.royall.com Richmond, VA ADVANCEMENT SERVICES CONSULTANT THE SEARCH Best known as a leader in recruitment marketing for two decades, Royall & Company (Royall) was founded in 1983 as

More information

Role Description Marketing and Communications Manager

Role Description Marketing and Communications Manager Role Description Marketing and Communications Manager Introduction: In our Sacred Heart school there has been a long tradition of particular care for every student. It is the policy of Sacré Cœur to live

More information

Executive Director. Tacoma, Washington ORGANIZATIONAL PROFILE

Executive Director. Tacoma, Washington ORGANIZATIONAL PROFILE Executive Director Tacoma, Washington ORGANIZATIONAL PROFILE Peace Community Center (PCC) is rooted in faith and Tacoma s Hilltop Neighborhood and believes that education is an integral part of a strong

More information

Executive Director. Tacoma, Washington ORGANIZATIONAL PROFILE

Executive Director. Tacoma, Washington ORGANIZATIONAL PROFILE Executive Director Tacoma, Washington ORGANIZATIONAL PROFILE Peace Community Center (PCC) is rooted in faith and Tacoma s Hilltop Neighborhood and believes that education is an integral part of a strong

More information

CREATING A POWERFUL CAMPAIGN #GIVINGTUESDAY

CREATING A POWERFUL CAMPAIGN #GIVINGTUESDAY CREATING A POWERFUL CAMPAIGN #GIVINGTUESDAY Creating a powerful campaign for #GivingTuesday. The time is NOW. With year-end quickly approaching, and #GivingTuesday just weeks away, it's almost the giving

More information

brand marketing is our business

brand marketing is our business 2009 Cherry+Company brand marketing is our business Established in 1981, Cherry+Company is a full-service integrated marketing and communications firm. As educational specialists, our team of enrollment

More information

Marketing and Communications Survey Results Summary 2012

Marketing and Communications Survey Results Summary 2012 Marketing and Communications Survey Results Summary 2012 The following summarizes the Marketing and Communications Survey 2012 results. The purpose of the survey is to evaluate CAPA s marketing and communications

More information

Market Me: Building a Collaborative Relationship with your Campus Marketing Department. Dawn Aubry Slowik Melinda Booth Kelly Smith

Market Me: Building a Collaborative Relationship with your Campus Marketing Department. Dawn Aubry Slowik Melinda Booth Kelly Smith Market Me: Building a Collaborative Relationship with your Campus Marketing Department Dawn Aubry Slowik Melinda Booth Kelly Smith Session Goals Share why it s important to align with overall institutional

More information

December 7, San Diego/Imperial Regional Workforce Program + Civilian

December 7, San Diego/Imperial Regional Workforce Program + Civilian December 7, 2017 San Diego/Imperial Regional Workforce Program + Civilian AGENDA Situation Analysis Update Goal-Setting Consumer Segmentation Brand Strategy Project Timeline + Next Steps PLANNING & RESEARCH

More information

Authentic Branding: What, Why, and How

Authentic Branding: What, Why, and How Authentic Branding: What, Why, and How Understand relationships, understand brand We relate to organizations just like we relate to people. Think of someone you know and your relationship with them: When

More information

THE YMCA IN CANADA THE ORGANIZATION YMCA OF NORTHERN ALBERTA

THE YMCA IN CANADA THE ORGANIZATION YMCA OF NORTHERN ALBERTA THE YMCA IN CANADA The YMCA was established over 160 years ago, as a charity dedicated to the health of both individuals and communities. Our focus on inclusiveness and accessibility means we serve people

More information

Educational Master Plan Goals, Objectives, Benchmarks

Educational Master Plan Goals, Objectives, Benchmarks Educational Master Plan Goals, Objectives, Overview The following Goals, Objectives,, and comments represent the current strategic plan for Crafton Hills College and the work we currently feel is necessary

More information

Executive Director of Advancement

Executive Director of Advancement Executive Director of Advancement ORGANIZATION As Canada s largest and most influential faculty of education, the Ontario Institute for Studies in Education (OISE) at the University of Toronto occupies

More information

TIPS FOR MANAGING SOCIAL MEDIA

TIPS FOR MANAGING SOCIAL MEDIA TIPS FOR MANAGING SOCIAL MEDIA SMS @ SMS FOR SMALL BUSINESSES SMS @ SMS @ @ NEWBERN CONSULTING SEDRIK NEWBERN SCOTT VENTURA NEWBERNCONSULTING.COM CONTENTS Introduction Focus First on the Social in Social

More information

Why Reinventing Fundraising in Higher Education Is Imperative for Its Survival

Why Reinventing Fundraising in Higher Education Is Imperative for Its Survival Why Reinventing Fundraising in Higher Education Is Imperative for Its Survival A call for more intelligent fundraising to engage the right donors at the right time with the right offer through the right

More information

Module 8 - Management Module 8 Objectives. Philanthropy is an integral part of the org s strategic plan your participation in the strat plan

Module 8 - Management Module 8 Objectives. Philanthropy is an integral part of the org s strategic plan your participation in the strat plan Module 8 - Management Module 8 Objectives Philanthropy is an integral part of the org s strategic plan your participation in the strat plan Design and implement short- and long-term FR plans and budgets

More information

January 18, Ms. Betina Gardner Eastern Kentucky University Library 202 Richmond, KY Dear Ms. Gardner:

January 18, Ms. Betina Gardner Eastern Kentucky University Library 202 Richmond, KY Dear Ms. Gardner: January 18, 2014 Ms. Betina Gardner Eastern Kentucky University Library 202 Richmond, KY 40475 Dear Ms. Gardner: I am writing to express my interest in the Vice President of Marketing and Communications

More information

Key Research Findings

Key Research Findings Table of Contents Goals Target Audiences SWOT Analysis Marketing Strategies Paid Media Higher-Priced Markets Recruitment Events Publications Measuring Outcomes College Recommendations Key Research Findings

More information

Lake Erie College Strategic Plan : Supporting. Empowering. Thriving.

Lake Erie College Strategic Plan : Supporting. Empowering. Thriving. 1 Lake Erie College Strategic Plan -2021: Supporting. Empowering. Thriving. Priorities and Strategic Goals for Each Theme Area [NOTE: ACTION STEPS ARE UNDER DEVELOPMENT AND CONSIDERATION AS OF OCTOBER

More information

The Bigger Picture: Using an Employee Value Proposition to Attract and Retain Talent

The Bigger Picture: Using an Employee Value Proposition to Attract and Retain Talent The Bigger Picture: Using an Employee Value Proposition to Attract and Retain Talent Presenters Susan Rogers, CCP, GRP Principal Engagement Practice Scot Marcotte, CEBS Principal and Technology Leader

More information

ADDENDUM NO. 1 ISSUE DATE: January 10, 2018

ADDENDUM NO. 1 ISSUE DATE: January 10, 2018 To: All Vendors Bidding on The College of New Jersey Digital Marketing Services AB180016 From: Anup Kapur Finance & Business Services Date: January 10, 2018 ADDENDUM NO. 1 ISSUE DATE: January 10, 2018

More information

Diversity and Inclusion Best Practices

Diversity and Inclusion Best Practices Diversity and Inclusion Best Practices US Lacrosse seeks to foster a national lacrosse community that encourages understanding, appreciation and acceptance of all within its membership, volunteer base,

More information

The Communications Audit NEVER MORE RELEVANT, NEVER MORE VALUABLE:

The Communications Audit NEVER MORE RELEVANT, NEVER MORE VALUABLE: WHITE PAPER The Communications Audit NEVER MORE RELEVANT, NEVER MORE VALUABLE: VALUE PROPOSITION OBJECTIVES METHODOLOGY BY GARY DOLZALL CHIEF COMMUNICATIONS OFFICER I. INTRODUCTION: THE VALUE PROPOSITION

More information

University of Idaho Strategic Plan and Process Cascaded Plan for Support Units Waypoint 1 July 1, 2016 June 30, 2019

University of Idaho Strategic Plan and Process Cascaded Plan for Support Units Waypoint 1 July 1, 2016 June 30, 2019 University of Idaho Strategic Plan and Process 2016-2025 Cascaded Plan for Support Units Waypoint 1 July 1, 2016 June 30, 2019 University Communications and Marketing Executive Director of Communications

More information

COMPETITIVE INTELLIGENCE

COMPETITIVE INTELLIGENCE COMPETITIVE INTELLIGENCE 1 CAREER RESOURCE SERIES NEW CAREERS FOR MLIS AND LIS GRADUATES & ALUMNI Career Resource Series #1 - Competitive Intelligence 1 Foreword The role of the librarian is undergoing

More information

TOOL 9.4. HR Competency Development Priorities. The RBL Group 3521 N. University Ave, Ste. 100 Provo, UT

TOOL 9.4. HR Competency Development Priorities. The RBL Group 3521 N. University Ave, Ste. 100 Provo, UT TOOL 9.4 HR Competency Development Priorities The RBL Group 3521 N. University Ave, Ste. 100 Provo, UT 84604 801.373.4238 www.hrfromtheoutsidein.com [9.4] HR COMPETENCY DEVELOPMENT PRIORITIES Directions:

More information

The Changing Face of Higher Education Marketing Larry D. Lauer TCU

The Changing Face of Higher Education Marketing Larry D. Lauer TCU The Changing Face of Higher Education Marketing Larry D. Lauer TCU NAICU Conference 2008 Introducing integrated marketing communication (IMC) A way of thinking An adventure in ideas Brings marketing and

More information

UNIVERSITY STRATEGIC DIRECTIONS

UNIVERSITY STRATEGIC DIRECTIONS UNIVERSITY STRATEGIC DIRECTIONS 2016-2021 Leveraging the Power of Partnerships and Collaboration Task Force Report TASK FORCE CHARGE Minnesota State University, Mankato will increase the quantity and quality

More information

SESSION 4 Spending the Marketing Budget Wisely

SESSION 4 Spending the Marketing Budget Wisely SESSION 4 Spending the Marketing Budget Wisely ON-LINE Corporate Website Website (Contents / Graphics/Tools) Enhance School s competitive advantages, increase leads and convert more inquiries into applications.

More information

Smeal Human Capital Student Consultants (SHCSC) Strategic Plan

Smeal Human Capital Student Consultants (SHCSC) Strategic Plan Smeal Human Capital Student Consultants (SHCSC) 2017-2018 Strategic Plan Introductory Statement This strategic plan has been developed by the Smeal Human Capital Student Consultants organization in order

More information

VICE PRESIDENT ENROLLMENT, MARKETING and COLLEGE COMMUNICATIONS POSITION SUMMARY

VICE PRESIDENT ENROLLMENT, MARKETING and COLLEGE COMMUNICATIONS POSITION SUMMARY VICE PRESIDENT ENROLLMENT, MARKETING and COLLEGE COMMUNICATIONS POSITION SUMMARY The vice president is responsible for executive leadership and overall management of the key functions of enrollment, marketing,

More information

Social Campus Report. A global survey of higher education social media usage

Social Campus Report. A global survey of higher education social media usage 2017 Social Campus Report A global survey of higher education social media usage 2017 Social Campus Report A global survey of higher education social media usage Social media has transformed the communication

More information

John S. D Alessandro FASNY

John S. D Alessandro FASNY IAFC Seminar October 28, 2016 John S. D Alessandro FASNY Association Secretary / VPC Recruitment Lane Leader IAFC VCOS Past Commissioner / PIO Halfmoon FD 40+ Conclusion Years Public / Media Relations

More information

Director Major Gifts MISSION: WE WORK FROM THE HEART TO UNITE CARING PEOPLE TO TACKLE OUR COMMUNITY S TOUGHEST

Director Major Gifts MISSION: WE WORK FROM THE HEART TO UNITE CARING PEOPLE TO TACKLE OUR COMMUNITY S TOUGHEST MISSION: WE WORK FROM THE HEART TO UNITE CARING PEOPLE TO TACKLE OUR COMMUNITY S TOUGHEST CHALLENGES. VISION: A COMPASSIONATE, VITAL COMMUNITY WHERE PEOPLE HAVE THE EDUCATION, RESOURCES AND OPPORTUNITIES

More information

STRATEGIC PLAN One College - Committed to Continuous Improvement

STRATEGIC PLAN One College - Committed to Continuous Improvement STRATEGIC PLAN 2017-2020 One College - Committed to Continuous Improvement During my first year at St. Louis Community College, I have had a fantastic experience in meeting and working with community leaders,

More information

The CMO s Role in Activating Corporate Messaging Inside the Business

The CMO s Role in Activating Corporate Messaging Inside the Business The CMO s Role in Activating Corporate Messaging Inside the Business How marketing can cross organizational boundaries and bring the corporate story to life in the customer experience. As marketers begin

More information

FY19 OPERATIONAL PLAN

FY19 OPERATIONAL PLAN FY19 OPERATIONAL PLAN SkillsUSA Kansas FY2019 Operational Plan September 1, 2018 August 31, 2019 DRAFT: September 1, 2018 August 31, 2019 MISSION SkillsUSA empowers its members to become world-class workers,

More information

Oracle Marketing Cloud Transforming Businesses Through Enhanced Customer Experiences. An Exclusive Company Overview for

Oracle Marketing Cloud Transforming Businesses Through Enhanced Customer Experiences. An Exclusive Company Overview for Oracle Marketing Cloud Transforming Businesses Through Enhanced Customer Experiences An Exclusive Company Overview for Table of Contents Section 1: Brand Alignment and Mutual Customer Vision.... 8 Two

More information

Job Description. Job Title: Department: Reports To:

Job Description. Job Title: Department: Reports To: Job Title: Department: Reports To: Director, Communications & Marketing Cooperative Education & Career Action Executive Director, Cooperative Education Jobs Reporting: Salary Grade: USG 14 Effective Date:

More information

WE TAKE MARKETING SERIOUSLY!

WE TAKE MARKETING SERIOUSLY! WE TAKE MARKETING SERIOUSLY! Einteractive Marketing Solution is a full-service marketing agency offering a customized collection of turnkey business solutions and services designed to help you reach, convert

More information

Six Steps to Successful Sponsorship

Six Steps to Successful Sponsorship www.sparc.org.nz Six Steps to Successful Sponsorship SIX STEPS TO SUCCESSFUL SPONSORSHIP TABLE OF CONTENTS 1 Table of contents Purpose 3 Introduction 3 The sponsorship process 4 Step 1: Product identification

More information

STUDENT ORGANIZATION SUCCESS FRAMEWORK

STUDENT ORGANIZATION SUCCESS FRAMEWORK STUDENT ORGANIZATION SUCCESS FRAMEWORK Student organizations at The Ohio State University provide opportunities for individual leadership development, organizational success and community engagement. The

More information

A Strategic Approach to Cost-effective Marketing for Nonprofits

A Strategic Approach to Cost-effective Marketing for Nonprofits Dina Wolfman Baker Vice President of Communications, Public Health Management Corporation August 2009 Many nonprofit organizations are taking a renewed look at their marketing and communications efforts

More information

Getting Past 3rd Base: The Small Business Branding Challenge

Getting Past 3rd Base: The Small Business Branding Challenge Getting Past 3rd Base: The Small Business Branding Challenge When you think about the brands that you purchase, what is it that makes you prefer one brand to another brand on the shelf? Ask this question

More information

How to Motivate Top Talent in Difficult Times

How to Motivate Top Talent in Difficult Times Success Summaries How to Motivate Top Talent in Difficult Times The following information was made available on the World Wide Web as an on-line article, blog, discussion thread or similar forum. Success

More information

Data-Driven Marketing for Independent Schools

Data-Driven Marketing for Independent Schools Data-Driven Marketing for Independent Schools Presentation for The Enrollment Management Association William Bullard, President of EdChanges John O Brien, President of The Academy of Notre Dame October

More information

Employee Value Proposition (EVP) February 2016

Employee Value Proposition (EVP) February 2016 Employee Value Proposition (EVP) February 2016 Why is important an EVP? EVP Talent Development & Career Compensation & Benefits Attracting and Retaining Talent Strategy TO ATTRACT TALENT Nowadays is more

More information

STRATEGIC COMMUNICATIONS

STRATEGIC COMMUNICATIONS STRATEGIC COMMUNICATIONS Executive Summary 2016-2017 April 15, 2016 Vision Mission Strategic Communications Vision and Mission A world in which UCI is universally recognized as one of the finest, most

More information

San Jose Evergreen Community College District Strategic Goals 2013 to 2016

San Jose Evergreen Community College District Strategic Goals 2013 to 2016 San Jose Evergreen Community College District Strategic Goals 2013 to 2016 SJECCD Vision: By the year 2017, SJECCD becomes the premier institution for advancing opportunity, equity, and social justice

More information

USA TRIATHLON. To provide resources that empower members of the triathlon community to reach their full potential.

USA TRIATHLON. To provide resources that empower members of the triathlon community to reach their full potential. USA TRIATHLON STRATEGIC PLAN December 2018 MISSION To grow, inspire and support the triathlon community. VISION To provide resources that empower members of the triathlon community to reach their full

More information

Promoting Existing Comprehensive Cancer Control Successes

Promoting Existing Comprehensive Cancer Control Successes Promoting Existing Comprehensive Cancer Control Successes A Communications Framework for Comprehensive Cancer Control Programs TABLE OF CONTENTS Purpose of the Guide / Acknowledgements 3 Introduction 4

More information

Maximize Year-End Fundraising Results

Maximize Year-End Fundraising Results eguide 1. A Maximize Year-End Fundraising Results How to Use the Right Data to Create a Plan that Gets Your Board on Board INTRODUCTION Your annual campaign is important, not just because it likely serves

More information

Strategic Plan. Uniting to care & cure

Strategic Plan. Uniting to care & cure 2017-2020 Strategic Plan Uniting to care & cure Table of Contents Message from the President & CEO Page 2 Overview Page 3 Mission Page 4 Core Values Page 5 2017-2020 Objectives & Strategies Page 6 Mission

More information

FOUR ESSENTIAL ELEMENTS

FOUR ESSENTIAL ELEMENTS FOUR ESSENTIAL ELEMENTS for digital maturity. 2016 Adobe Digital Marketing Survey highlights. 2016 TABLE OF CONTENTS 3 A constant state of change. 13 Customer experience: The key to igniting brand loyalty.

More information

UNITED WAY OF JOHNSON & WASHINGTON COUNTIES STRATEGIC PLAN 2016

UNITED WAY OF JOHNSON & WASHINGTON COUNTIES STRATEGIC PLAN 2016 UNITED WAY OF JOHNSON & WASHINGTON COUNTIES STRATEGIC PLAN 2016 2020 Goals and strategies 2015 assessment data Education Improve success for children and youth by decreasing the preparation gaps by 1/3

More information

CREATING A COMPREHENSIVE RECRUITING STRATEGY AT HBS

CREATING A COMPREHENSIVE RECRUITING STRATEGY AT HBS CREATING A COMPREHENSIVE RECRUITING STRATEGY AT HBS Career & Professional Development CREATING A COMPREHENSIVE RECRUITING STRATEGY Just as every organization is unique, your recruiting strategy should

More information

President & Chief Executive Officer

President & Chief Executive Officer Position Announcement and Leadership Statement UNITED WAY OF THE MIDLANDS COLUMBIA, SOUTH CAROLINA President & Chief Executive Officer The United Way of the Midlands is seeking an individual to serve as

More information

Integrated Planning and Institutional Effectiveness: Improvement and Renewal

Integrated Planning and Institutional Effectiveness: Improvement and Renewal T H E U N I V E R S I T Y O F S C R A N T O N Integrated Planning and Institutional Effectiveness: Improvement and Renewal at The University of Scranton S C R A N T O N. Office of Planning & Institutional

More information

Get Planning for Effective Planned Giving. Katherine Swank, J.D. Senior Consultant III

Get Planning for Effective Planned Giving. Katherine Swank, J.D. Senior Consultant III Get Planning for Effective Planned Giving Katherine Swank, J.D. Senior Consultant III Presentation Speaker Katherine Swank, J.D. Senior Fundraising Consultant, Target Analytics Past president, Colorado

More information

Position Profile Executive Director, Social Venture Partners Minnesota

Position Profile Executive Director, Social Venture Partners Minnesota Position Profile Executive Director, Social Venture Partners Minnesota Social Venture Partners: Social Venture Partners Minnesota (SVP MN) is one of 39 SVP affiliates in a global network of over 3,500

More information

Retaining educational fundraisers: Reducing turnover by investing in human capital management

Retaining educational fundraisers: Reducing turnover by investing in human capital management Retaining educational fundraisers: Reducing turnover by investing in human capital management Received (in revised form): 20th May 2010 Christy Thomas is the associate director for foundation relations

More information

NON-INSTRUCTIONAL UNIT ASSESSMENT GUIDE

NON-INSTRUCTIONAL UNIT ASSESSMENT GUIDE NON-INSTRUCTIONAL UNIT ASSESSMENT GUIDE Institutional Research & Effectiveness iro@stetson.edu April 2018 Overview of Assessment Assessment offers a systematic mechanism for organizations and their units

More information

Brought to you by. Please join the conversation in our discussion group.

Brought to you by. Please join the conversation in our discussion group. Brought to you by Please join the conversation in our discussion group http://linkd.in/173zpgw CRM: What It Is, Why It s Important and How to Make the Case for It at Your Nonprofit Webinar 1 - April 17,

More information

Outcomes. Upon completion of this unit, you should be able to perform the following:

Outcomes. Upon completion of this unit, you should be able to perform the following: 1 Outcomes Upon completion of this unit, you should be able to perform the following: 1. Assess and define your personal attributes and career skills. 2. Locate, evaluate, and retrieve information from

More information

Find Your Road to Excellence at Rutgers University. Customer Experience Certificate Program. Your ROi Toolkit

Find Your Road to Excellence at Rutgers University. Customer Experience Certificate Program. Your ROi Toolkit Find Your Road to Excellence at Rutgers University Customer Experience Certificate Program Your ROi Toolkit Use This Useful Roi Toolkit...... to help you select the right program for you and your organization.

More information

Strategic Planning Process

Strategic Planning Process Process Oklahoma Baptist University Continuous Quality Enhancement Institutional Effectiveness Spence Spencer, AVP for IE 2017-2018 1 Table of Contents Purpose... 2 Introduction... 2 University Planning

More information

Global Branding: Five Key Elements for Success. BBN Thought Leadership Series. July 2014

Global Branding: Five Key Elements for Success. BBN Thought Leadership Series. July 2014 Global Branding: Five Key Elements for Success BBN Thought Leadership Series July 2014 Raise your game Welcome to our Thought Leadership Series of articles and white-papers, brought to you by the Principals

More information

5 STEPS TO MAKING AUDIENCE DATA CENTRAL TO YOUR DIGITAL STRATEGY

5 STEPS TO MAKING AUDIENCE DATA CENTRAL TO YOUR DIGITAL STRATEGY 5 STEPS TO MAKING AUDIENCE DATA CENTRAL TO YOUR DIGITAL STRATEGY It seems like a no-brainer to plan campaign messaging and creative around the audiences the product or service will be most relevant to;

More information

Marketing, Advertising and Digital Communication in Today srecruitment and Digital Communication Landscape in Today s Recruitment Landscape

Marketing, Advertising and Digital Communication in Today srecruitment and Digital Communication Landscape in Today s Recruitment Landscape Marketing, Advertising and Digital Communication in Marketing, Today srecruitment Advertising and Digital Communication Landscape in Today s Recruitment Landscape Sol Jensen Dr. Timothy Pasch Sol Jensen

More information

Strategic Plan Fiscal Year

Strategic Plan Fiscal Year Strategic Plan Fiscal Year 2018-2020 Friends, For nearly 100 years, our mission to change the way the world defines and views disability has been a guiding force. As Easterseals Midwest grows, this commitment

More information

SEARCHLIGHT RECRUITMENT

SEARCHLIGHT RECRUITMENT Position Specification TITLE TYPE LOCATION COMPANY WEBSITE REPORTS TO REPORTS Assistant Vice President, Visitor Experience Permanent, Full Time Toronto, Ontario https://www.rom.on.ca/en Chief Marketing

More information

Loyalty. Engaging Employees through Corporate Responsibility. Employee Relationship Management

Loyalty. Engaging Employees through Corporate Responsibility. Employee Relationship Management Loyalty Engaging Employees through Corporate Responsibility Employee Relationship Management 3 Contents 4 Introduction 6 Corporate Responsibility (CR) - The Employee Perception 7 Attracting and Retaining

More information

STRATEGIC PLAN

STRATEGIC PLAN 017-00 STRATEGIC PLAN Submitted by: roi@ewellandassoc.com Orlando, Florida 1 CONTENTS q Executive Summary q Guiding Principles Mission, Vision and Values q Methodology and Analysis q Situational Assessment

More information

The Building of a Brand: An architecture to develop and integrate the 4 components to help an organization meet its brand objective.

The Building of a Brand: An architecture to develop and integrate the 4 components to help an organization meet its brand objective. Design With Results in Mind The Building of a Brand: An architecture to develop and integrate the 4 components to help an organization meet its brand objective. Valerie Lee Schutte The Design Depot June

More information

OUC The Reliable One. Invites You to Consider Joining Our Team as: Vice President of Customer Service Orlando, Florida.

OUC The Reliable One. Invites You to Consider Joining Our Team as: Vice President of Customer Service Orlando, Florida. OUC The Reliable One Invites You to Consider Joining Our Team as: Vice President of Customer Service Orlando, Florida www.ouc.com OUC The Reliable One is an industry leader and the second largest municipal

More information

Strategic Communication, Marketing, and Training Capabilities

Strategic Communication, Marketing, and Training Capabilities Strategic Communication, Marketing, and Training Capabilities The Team Who we are. ARA s Strategic Communication and Training Group comprises professional marketing, business communication, cognitive science,

More information

Planning a Marketing and Communications Strategy. Mike Horn, Sr. Director of Marketing and Communications, Terry College of Business

Planning a Marketing and Communications Strategy. Mike Horn, Sr. Director of Marketing and Communications, Terry College of Business Planning a Marketing and Communications Strategy Mike Horn, Sr. Director of Marketing and Communications, Terry College of Business Boring Definitions Vision Statement: An aspirational description of

More information

Talent Management in Higher Education

Talent Management in Higher Education A SILKROAD White Paper Talent Management in Higher Education The Way Forward Introduction Indeed, the economic crisis, steep budget cuts, and increasing competition from for-profit colleges and other non-traditional

More information

Marketing Plan Thaddeus Stevens College of Technology Adam M. Aurand, Director of Marketing and Public Relations

Marketing Plan Thaddeus Stevens College of Technology Adam M. Aurand, Director of Marketing and Public Relations Marketing Plan 2016-2017 Thaddeus Stevens College of Technology Adam M. Aurand, Director of Marketing and Public Relations Executive Summary This marketing plan was developed to guide the College to meet

More information

VACANCY ANNOUNCEMENT: CHIEF ADVANCEMENT OFFICER

VACANCY ANNOUNCEMENT: CHIEF ADVANCEMENT OFFICER VACANCY ANNOUNCEMENT: CHIEF ADVANCEMENT OFFICER Morehouse College invites applicants for the position of Chief Advancement Officer. The Chief Advancement Officer is responsible for leading a team to cultivate

More information

Just Do It: EHS Succession Planning. Eva LaBonte, MS, ARM Workers Compensation Program Manager Nike, Inc.

Just Do It: EHS Succession Planning. Eva LaBonte, MS, ARM Workers Compensation Program Manager Nike, Inc. Just Do It: EHS Succession Planning Eva LaBonte, MS, ARM Workers Compensation Program Manager Nike, Inc. 1 National Safety Council MISSION: Save lives by preventing injuries and deaths at work, in homes

More information

Introduction. Partnering with Red Bull Racing. Marketing strategy

Introduction. Partnering with Red Bull Racing. Marketing strategy Introduction Increasing market share in global markets is not easy, especially in a competitive segment such as luxury cars. Infiniti, the luxury car maker, is embarking on an aggressive global growth

More information

A GUIDE TO PROCURING MARKETING ANALYTICS & CONSULTANCY

A GUIDE TO PROCURING MARKETING ANALYTICS & CONSULTANCY A GUIDE TO PROCURING MARKETING ANALYTICS & CONSULTANCY THE LONG-TERM EFFECTS OF ADVERTISING 2 // A GUIDE TO PROCURING MARKETING ANALYTICS AND CONSULTANCY SETTING UP MARKETING SOURCING AND PROCUREMENT PROFESSIONALS

More information

Mind Map by Johnine Byrne, SeeYourWords.com Vision: Because Manufacturing Matters. WIRE-Net STRATEGIC PLAN Executive Summary

Mind Map by Johnine Byrne, SeeYourWords.com Vision: Because Manufacturing Matters. WIRE-Net STRATEGIC PLAN Executive Summary Mind Map by Johnine Byrne, SeeYourWords.com 2020 Vision: Because Manufacturing Matters WIRE-Net STRATEGIC PLAN Executive Summary Approved: October 2017 To our stakeholders, As WIRE-Net looked ahead to

More information

The bid opening date has been REVISED to open on Tuesday, June 21, 1:00 EST

The bid opening date has been REVISED to open on Tuesday, June 21, 1:00 EST University of Massachusetts, Amherst RFP AA17-RH-5118 Contract: Marketing/Advertising Services for the Isenberg School of Management Addendum # 3 Dated 6-10-16 Listed below are vendor questions that were

More information

The Business Plan Blueprint: Integration and Impact

The Business Plan Blueprint: Integration and Impact The Business Plan Blueprint: Integration and Impact By Shelli Bischoff This article highlights what it means to be an integrated organization and introduces the business plan blueprint as the tool to guide

More information

GROW ENROLLMENT USING PROVEN STRATEGIES

GROW ENROLLMENT USING PROVEN STRATEGIES GROW ENROLLMENT USING PROVEN STRATEGIES The metrics speak for themselves. Within six hours from inquiry, our prospective students are taking follow-up action to pursue enrollment with Embry-Riddle. Bill

More information

Volunteer Recruitment and Selection Policy

Volunteer Recruitment and Selection Policy Volunteer Recruitment and Selection Policy Reference: Date Approved: February 2015 Approving Body: Implementation Date: February 2015 Version: 1 Supersedes: Consultation Undertaken: Target Audience: Staff

More information

Marketing Communications Strategies and Tactics: Building Your Brand

Marketing Communications Strategies and Tactics: Building Your Brand Marketing Communications Strategies and Tactics: Building Your Brand September 2011 Agenda What creates a powerful brand? Where do you begin? The process Break Bringing your brand to life Discussion Why

More information

ADMINISTRATION AND MANAGEMENT SKILLS 1. INTELLECTUAL CAPITAL MANAGEMENT WORKFORCE

ADMINISTRATION AND MANAGEMENT SKILLS 1. INTELLECTUAL CAPITAL MANAGEMENT WORKFORCE ADMINISTRATION AND MANAGEMENT SKILLS 1. INTELLECTUAL CAPITAL MANAGEMENT WORKFORCE 1.1. Definitions To understand the concept of Intellectual Capital Management, first it is important to define the term

More information