Overview of Electronic Commerce

Transcription

1 Overview of Electronic Commerce

2 INTRODUCTION - 1 E-Commerce includes Buying & Selling of goods and services on the Internet B2B & B2C transactions Substantial cost savings

3 Introduction - 2 Demands of E-commerceE Keeping pace with the changing technology Knowledge of web languages Knowledge of search engines, web servers, communications and networking

4 Main Activities of E-E Commerce - 1 Buying & selling of Products Shipping of products Producing financial statements

5 Main Activities of E-Commerce E - 2 Role of Humans Personalised customer service Sales Corporate development New product Research

6 Definition of Electronic Commerce E commerce is: A strategy A technology A system A separate business A sales approach A mystery

7 Broad Goals of Electronic Commerce Reduced costs Lower product cycle time Faster customer response Improved service quality

8 Electronic Commerce Technical Components Client or PC work station Transaction server Database server Database transaction Router and Internet communication line

9 Functions of Electronic Commerce Communication Process management Service management Transaction management

10 Prospects of Electronic Commerce People buying online is likely to double year by year. Areas expected to grow include financial services, entertainment, travel and groceries. In the next few years e commerce is likely to transform the world and the world of marketing in particular.

11 Significance of Electronic Commerce Web-TV and digital television Telecommunication Phones, Fax, copiers PCs & Printers & Integrated machines

12 Advantages of Electronic Commerce Distance Time Low cost Flexibility Greater access to market Error reduction Wider choice No wastage of time

13 Disadvantages of Electronic Commerce - 1 Inability to touch the products Discourages socialisation Customer dissatisfaction as most businessmen do not know how to run e business Hackers Inability to reach out to women & elderly persons

14 Disadvantages of Electronic Commerce -2 Internet access limited Limited use of credit cards Difficulty in conforming to EDI standards Virus attacks

15 Pre-requisites requisites of Electronic Commerce Website A shopping cart program On-line payment system

16 Lessons of Electronic Commerce Evolution On-line customers do not go back to the old ways 24 hrs/day Shopping from home Technology facilitates change

17 Meaning of Electronic Commerce Product catalogs on the Internet Inventory databases Online point-of of-sale and Transaction processing Web retailing & wholesaling EDI Electronic Funds Transfer Electronic banking Interactive Marketing Supply Chain Management

18 Meaning of Electronic Commerce Electronic Mail Voice Mail Discussion Forums Data conferencing Video conferencing Electronic Meeting Systems

19 Scope of Electronic Commerce Linking With Suppliers Linking With Distributors & Retailers Enterprise Management Global E commerce Infrastructure Interface With Consumers

20 Communications and Collaborations Virtual teams Global communications collaboration Internal External Business

21 Electronic Commerce Systems Online Point of Sale (POS) transaction processing Web retailing and wholesaling EDI EFT Electronic Banking Interactive Marketing SCM

22 Technologies Used EDI Bar codes E- mails Internet www Product data exchange Electronic forms

23 Electronic Commerce Analysis Stages i. The webmaster signs up at a storefront analysis site. ii. iii. iv. The analysis service launches an agent who logs on to the webmaster s e-commerce e site. The agent tests the complete shopping experience. The agent sends result to the webmaster.

24 Electronic Commerce Technical Architecture organisations are satisfied with e-e commerce because, it is: i. Cheap, easy and lucrative. ii. Everyone (companies, customers, suppliers) are doing it iii. Brand building is easy

25 Two Faces of Electronic Commerce Sell side Buy-side E- procurement Facets Both sell-side side and buy-side solutions Internet-based trading exchanges

26 Sell Side Functions available for Dealers Real-time information for customers Spare parts order Part availability Order tracing Price and Warranty look-ups Status of their orders Field service

27 Buyside E- procurement Applications People soft Commerce-one one Mountain view Pleasanton Newton square Ariba Walnut creek Oracle SAP

28 Foundation of Commerce Essentials Collecting money from consumers Collecting money from business partners Improving the productivity of current processes Developing & supporting new automated processes Changing how you deal with existing customers and Changing how you deal with new customers

29 Electronic Commerce Applications -1 Retail stores e.g. book stores, music stores etc. Auction sites Cooperating businesses Banking services Online payment through credit cards or e-e cash Filing tax returns

30 Electronic Commerce Applications - 2 Publishing Education Training of employees etc.

31 The Net looks for the following companies i. To a cable company ii. iii. iv. To a software company To a big media conglomerate To an entrepreneur

32 Electronic Commerce and Electronic Business C2C (customer to customer) C2G (customer to Government) G2G (Government to Government) B2G (Business to Government) B2P (Business to Peer) P2P (Peer to Peer) B2A (Business to Administration) C2A (Customer to Administration)

33 Foundation of Electronic Commerce Collecting money from customers Collecting money from business partners Improving productivity of current processes Developing & supporting new automated processes Changing how you deal with existing customers Changing how you deal with new customers

34 Electronic Commerce Development How many visitors you would like to have at your site? What messages you want them to get? Have you decided to build a community? Is the site a transaction site? Are there customer support requirements?

35 Electronic Commerce goals V/S Business goals E- commerce Create customer support database Build security facility Develop vertical interest Business Online customer support function Sell products online Create community of interested prospects

36 Electronic Commerce V/S Traditional Commerce E commerce involves Information technology Telecommunications technology Business processes

37 Major segments of Electronic Commerce Inter- organisational (B2B) Intra organisational (within business) Retail