How we collect and process Single Source data in Indonesia. Discover your edge

Transcription

1 How we collect and process Single Source data in Indonesia.

2 About Roy Morgan Research Single Source Flow Chart Roy Morgan Research is the largest and longest established Australian market research company, with over seventy years of experience in the conduct of market research. We are an independent wholly Australian owned company. Established by Roy Morgan in 1941, the organisation is a household name linked to professional, high quality, consultancy orientated market research in media, finance and other industries. Roy Morgan Research has conducted the National Readership Survey in Australia since In 1988 Roy Morgan Research embarked on a program of international expansion with a view to making Single Source a leading global source of relevant quality information. Roy Morgan Research s reputation has been founded on it s ability to provide consistency, quality and continuity in its service to all clients. How we obtain and interpret our information for Indonesia. Questionnaire Design Responses This phase involves the design and production of what we call weekly Establishment Surveys (ES) which are Interviewer administered door to door. Also, at this stage we produce monthly Self-Completion Materials (SCM). Door to door interviewing is conducted on weeknights and weekends. SCM s are left with respondents (or an adequately literate member of the family prepared to assist the respondent). SCM is picked up approximately one week later at an agreed date and time. In 2005 Roy Morgan Single Source was introduced in Indonesia. A commitment to quality service is fundamental to the way we do research. This commitment occurs at every stage of the research process. Roy Morgan adheres to The Code of Professional Behaviour of ESOMAR. Data Capture Data Analysis At this point completed ES and SCM s are returned to Jakarta for Data Capture, where they are graded, scanned and operator verified. Data cleaning, processing and weighting takes place at this stage in Melbourne. Here we build Single Source databases for ASTEROID. We then distribute ASTEROID databases to the Jakarta office.

3 The areas we cover when creating the Sampling Plan How Roy Morgan collates and interprets data Processing Sample Size Coverage Schedule/Timing n=26,000 per year n=2,165 per month Continuous 17 Provinces 22 top cities 22 other urban centres and rural areas Covering around 90% of the population aged 14+ Weekly 48 weeks per year (4 quarters x 12 weeks) 2 visits per interview, 1 week apart Recruitment/ Establishment Survey Interviewers Booklet 1 includes an administered section and a self-completion section. Booklet 2 is self-completed by the respondent. Interviewers are experienced and fully trained and briefed. All field work is conducted under the direction of field supervisors, and 40% of interviews are witnessed or back-checked. Household Sampling Weighting Indonesian residents in private households (excluding servants and visitors) aged 14+ A single respondent selection within each household based on random selection criteria (levels of quotas apply to ensure age and gender equality and the inclusion of less educated minorities). Household selection follows strict protocols (including direction of household selection, skip intervals and necessary call backs). In urban areas, each city/town is divided into municipalities (Kotamadya) and Kelurahans are randomly selected within each municipality dependent on sample size for each city/town. Within each selected Kelurahan a number of RT s (Rumah Tangga (Household)) are randomly selected, on an interval basis, dependent on the sample size required. Rural Kelurahans are selected at least 50 kilometres outside the Top Twenty Two cities, and an appropriate distance from the 22 other urban centres, to ensure representation of rural communities. Within each selected Kelurahan a number of RT s are randomly selected, on an interval basis, dependent on the sample size required. Quarterly by: - Geography - Age - Sex - Education - Household size Printing and Dispatch Return Procedure Data Capture Booklets are printed in Jakarta and dispatched from the field office. Version control and inventory systems exist to ensure correct material is dispatched to ensure required field coverage. A pre-arranged visit is made for the interviewer to return to pick up and audit Booklet 2 after the respondent has completed it. Unique identifying barcode recorded on return. Jakarta Stringent quality checks & balances throughout scanning process. Utilise ReadSoft s Eyes & Hands data capture software. 3 x Kodak i780 scanners. Data Capture - Mark fields 96% of all fields (100% accurate after verification). - Numeric fields 3% of all fields (99% accurate after verification). - Alpha fields 1% of all fields (98% accurate after verification). On screen operator verification. All pages stored in image storage system (Alchemy). Any data of concern can be traced to the area and interviewer for clarification. Incentives Non-monetary incentives are provided to the respondents on completion of the survey and pick-up of SCM Booklet 2. Data Processing Melbourne, Australia. Logical edit checks on the data. Data cleaning according to documented procedures. Questionnaire images examined to resolve data inconsistencies. Data projected according to latest Indonesian estimates. Results validated against known industry population estimates. ASTEROID database delivery allows easy data retrieval.

4 The most extensive, inter-related Survey Content Roy Morgan Single Source Results and Comparisons FACT SHEET 3: SURVEY CONTENT FACT SHEET 3: SURVEY CONTENT Establishment Survey and Self-Completion Material Activities and Interests Attitudes and Lifestyles Bank Accounts Business Decisions Cinema Attendance Country of Manufacture Credit Cards Demographics Direct Investments & Investment Funds Financial Institutions Food Purchases/Consumption Games Consoles Holidays and Travel Household Items / Appliances Household Products Bought Insurance Internet Behaviour and Preferences Job Satisfaction Loans Managed Funds Magazine Readership Media Most Useful Media Preference by Daypart Media Usage Motor Vehicles Newspaper Readership Non-Alcoholic Beverages Online Spending Payment Methods Pensions Personal Products Radio Diary Radio Listening Roy Morgan Values Segments* Retail Non-food Purchasing Sectional Reading Shares Shopping Centres Smoking Sporting Participation Supermarkets Take Away Food Telecommunications Time Spent on Activities TV Attention Level TV Diary TV Program Involvement TV Viewing Website Visitation Comparative Statistics Labour Force (Number of Employed persons) Labour Force Participation Rate Number of People Attending School Mobile Phone Fixed Telephone Desktop computer Number of Bank Rakyat Indonesia (BRI Customers) External Data Source (All People Unless Otherwise Stated) 94 million 67% 14.6 million 83.5% 6.3% 6.4% 42 million customers BRI 2013 Roy Morgan Single Source Survey (People Aged 14+ Unless Otherwise Stated) 96 million 65% 14.5 million (Aged 16+) 83.9% 6.2% 12 months to December % 41.7 million customers (transaction accounts) * Devised by Michele Levine of Roy Morgan Research and Colin Benjamin of the Horizons Network Number of Bank Rakyat Indonesia (BRI Accounts) 48 million deposit accounts BRI annual report million transaction accounts Smoking Incidence Number of Registered Motorcycles Number of Domestic Air Travellers Presidential Election 2014 (% of electors 17+) Adult Men - 67% Adult Women - 5% Global Adult Tobacco Survey World Health Organization million BPS Statistics Indonesia million BPS Statistics Indonesia December 2013 H. Prabowo Subianto 46.85% Ir. H. Joko Widodo 53.15% 2014 Presidential election official results Adult Men - 65% Adult Women - 2% 65.4 million 2.3 million H. Prabowo Subianto 48% Ir. H. Joko Widodo 52% Morgan Poll June 2014 Finding No. 5666

5 Menara Jamsostek Gedung Utara 21st Floor Jl. Jend. Gatot Subroto Kav Jakarta Ph: Fax: ind@roymorgan.com Offices throughout Australia, New Zealand, UK, USA and Indonesia. IndonesiaFactBrochureUpdated Commercial in Confidence. Copyright Roy Morgan Research.