Communications and Marketing: Social Media

Transcription

1 Communications and Marketing: Social Media

2 Social Media

3 Why Use Social Media? Engage in conversation Build and maintain relationships Promote programs and events Reach followers with news and alerts Provide quick links to information

4 Your Social Media Account What is the primary purpose of your account? Who are your audiences? What type or variety of content do you want to share? Who will be responsible for maintaining the account? How much time are you willing to dedicate to managing your account? How are you going to evaluate and measure your success?

5 Maintaining your Account All officially recognized University accounts must be approved by a department head. Social media accounts must list at least one URI faculty or staff member as a page administrator. Students should not be the sole page administrators for official University units.

6 Posting Requirements Facebook, Twitter, Instagram, etc.: Once per week Blogs: Once per month More frequent use is encouraged Be careful not to over-post Inactive pages will not be recognized as official

7 Posting Etiquette Get permission. Know the rules. Be transparent and authentic. Be accurate. Listen before you engage. Be positive. Encourage open conversation. Add value. Avoid personal opinions and endorsements. Be active and timely.

8 Best Practices for Engagement Success Post links.

9 Unveiled in May, Pandora - the World of Avatar, is Disney World s largest expansion at the park since the building of Animal Kingdom itself. The immersive new land fills 12 acres with rides, a shop and cafeteria, but mostly with lush details that blur the lines between terrestrial plant life and the glowing flora and fauna of James Cameron s movie, Avatar. It may be Disney s latest and greatest, but it s all in the rear mirror for Jared Sell 12, Nick Thadeio 12, M.S. 15, and Emily Sanchez 16. Sell, a Framingham, Mass., native who was associate project manager for the attraction, focused on the shop, restaurant, and on supporting the bioluminescent landscape. What's it like working with Walt Disney Imagineering to help create Disney's Animal Kingdom's latest attraction, Pandora - The World of Avatar? These three URI alumni can answer that:

10 Best Practices for Engagement Success Post links. Post photos.

11 Have you visited the Makerspace lab in the URI library yet? Stop by this week to laser etch your own designs into a rock and learn more about what else you can create with the lab s 3D printer, vinyl cutters and more. Have you visited the Makerspace lab in the URI library yet? Stop by this week to laser etch your own designs into a rock and learn more about what else you can create with the lab s 3D printer, vinyl cutters and more.

12 19 Likes 51 Likes

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14 Best Practices for Engagement Success Post links. Post photos. Be concise.

15 Recommended Post Length Facebook characters Twitter characters Instagram characters

16 Our speakers are the heart and soul of TEDxURI. Selected through auditions, they exemplify the kind of big thinking synonymous with TED and central to everything we do at the University of Rhode Island. Through their stories and ideas, empowered by diverse backgrounds and inspiring life stories, they will share with us a view to the future and challenge us to think as big as they do. Before tickets go on sale tomorrow, get to know our 14 speakers and learn more about their talks: We're a little less than three weeks away from #TEDxURI! Before tickets go on sale tomorrow, get to know our 14 speakers and learn more about their talks:

17 Best Practices for Engagement Success Post links. Post photos. Be concise. Determine your voice and tone.

18 Best Practices for Engagement Success Post links. Post photos. Be concise. Determine your voice and tone. Spell check.

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20 Best Practices for Engagement Success Post links. Post photos. Be concise. Determine your voice and tone. Spell check. Post frequently. Strive for quality over quantity. Don t duplicate content. Give a call to action.

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22 Best Practices for Engagement Success Post links. Post photos. Be concise. Determine your voice and tone. Spell check. Post frequently. Strive for quality over quantity. Don t duplicate content. Give a call to action. Develop and implement a strategy. Monitor activity. Track, measure, report. Promote URI. Use hashtags.

23 Hashtags

24 Hashtags hash-tag: A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Used to categorize content Helps user to discover new or related content

25 Hashtags: Engagement Hashtag usage varies from channel to channel. Tweets and Facebook posts using more than two hashtags see a significant drop in engagement. On Instagram, more hashtags = more engagement

26 Hashtags: Facebook Engagement

27 Hashtags: Twitter Engagement

28 Hashtags: Instagram Engagement

29 Hashtag Do s Make hashtags user friendly and specific Check for existing hashtags Use popular hashtags

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31 Hashtag Do s Make hashtags user friendly and specific Check for existing hashtags Use popular hashtags Use hashtags in context

32 Hashtag Do s Make hashtags user friendly and specific Check for existing hashtags Use popular hashtags Use hashtags in context Use hashtags in the body of your post

33 Hashtag Do s Make hashtags user friendly and specific Check for existing hashtags Use popular hashtags Use hashtags in context Use hashtags in the body of your post Encourage others to use your hashtag

34 Hashtag Do s Make hashtags user friendly and specific Check for existing hashtags Use popular hashtags Use hashtags in context Use hashtags in the body of your post Encourage others to use your hashtag Engage with hashtag users

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36 Hashtag Do s Make hashtags user friendly and specific Check for existing hashtags Use popular hashtags Use hashtags in context Use hashtags in the body of your post Encourage others to use your hashtag Engage with hashtag users Learn how to use hashtags for specific platforms

37 Hashtag Don ts #DontMakeHashtagsTooLong Don t use punctuation in hashtags Don t use too many hashtags in one post #Dont #hashtag #everything Don t hashtag unrelated topics

38 Questions? External Relations and Communications