CREATIVE SCHOOL OF DIGITAL MARKETING

Transcription

1 B E C O M E A C E R T I F I E D D I G I T A L M A R K E T I N G E X P E R C S O D M I N D I A ' S B E S T D I G I T A L M A R K E T I N G I N S T I T U T E CREATIVE SCHOOL OF DIGITAL MARKETING N O I D A D E L H I B H U B A N E S W A R H E L P L I N E : H E L P L I N E : W W W. C S O D M. C O M

2 Be an Expert Internet Marketer Like Agencies and Other Professional MODULES ONE 20 + TRAINING COURSE... CREATIVE SCHOOL OF DIGITAL MARKETING N O I D A D E L H I B H U B A N E S W A R H E L P L I N E : H E L P L I N E : W W W. C S O D M. C O M

3 CONTENTS Digital Marketing Overview Website Intro,Structure &Creation Search Engine Optimization Social Media Optimization Search Engine Marketing Social Media Marketing Marketing Ecommerce Marketing Lead Generation For Business Content Marketing Web Master Tools Analytics Mobile Marketing Online Reputation Management Affiliate Marketing Adsense /Blogging Truecaller Marketing Customer Relationship Management (CRM)

4 Digital Marketing Overview What is Internet Marketing? What is Digital Marketing Process? Digital Marketing Vs Traditional Marketing What are the ways of Digital Marketing Process? Visibility What is Visibility? Importance of Visibility? Types of Visibility? Engagement What is Engagement? Importance of Engagement? Ways of Engagement? Targeted Traffic How to bring targeted traffic? Importance of targeted traffic? Examples of targeted traffic? Ways to bring targeted traffic? Conversion Types of Conversion? Process of conversion? Different types of conversion? Retention Types of Retention? Importance of Retention? Evaluation How to check performance evaluation? Importance of Evaluation?

5 Website Introduction &Creation What is Internet? How does internet work? What is Website? Webstie VsWebpages What is Domain & SubDomain? What is Domain Extension? Types of Domain Extension? What is web hosting? Purpose of Creating Websites Types of Websites Structure of Websites Content management systems intro Types ofcms What is theme? Benefits of having Goodtheme Plugin What is plugin? Uses of plugin? Content What is Content Benefits of Having great content

6 Search Engine Optimization What is Search Engine? What is Search Engine Optimization? SERPs and itsimportance What is keyword? Long tails keywords vs Normal keywords How Seach Engine Works? On page SEO Importance of On-page SEO Keyfactors of On-page SEO Metatags How to put Meta tags in all CMS? Sitemap ContentOptimization Robots.txt Entities and Schema Latent SemanticIndexing Best tools for keyword research PageSegmentation Semantic Distance and termrelationship Off Page Seo What is Backlink? Key-factors to increasebacklink Quality Backlink Vs Poor Backlink Domain Authority Vs PageAuthority What is Page rank? What is link building? Benefits of quality linkbuilding Quality Backlink Vs Poor Backlink Domain Authority Vs PageAuthority Types of Link Building Strategies of Bulk linkbuilding Viral Linkbuilding Analysis of Competitor backlink

7 Search Engine Optimization cont. Google MapsCreation Google placesoptimization ClassifiedListing Primary,Secondary & Tertiary keywords BlogCommenting DirectorySubmission Social Bookmarking PressRelease PdfSubmission Create Strategy for yourbusiness What is Google Update? Google SpamBox Google Panda Google Penguin GoogleHummingbird Google Dance Recover your sitefrom GooglePenalisation How to check latest updates of Google? Best Tools for SEO for wordpress

8 Social Media Optimization What is Social Media? SMO VsSEO What is Social Media Optimization Process? Why is Social Media Optimization necessary? Different types of Social MedisSites Facebook Optimization Difference between a profile & page Importance of having Professional page Limitation in profile Cool tricks to increase facebooklikes Twitter Optimization Basic of Tweets Tweets Vs Retweets Benefits of Twitter intrending Google+ What is Google +? Linking of Google+ to Website Importance of Google+ in ranking Bring targeted traffic Linkedin Creating company page Importance of Linked in profile How to increase linked in connections? How to increase social presence? What is Viral Marketing? Youtube Video Optimization How to get thousands of views in video? Tools for Social Media Virality

9 Social Media Marketing How to create Facebook ads? Types of Facebook advertising How to bring conversion through facebook ads? Importance of SMM Make viral post through SMM Increase Engagement Bring targeted traffic through SMM Purpose of Using SMM ROI on Social Media Marketing SMM Vs SEM Advertisement onyoutube Ways to promote products on youtube Bid strategy in SMM How to create ads in linkedin? How to get huge conversion through linkedin? Create Ads on twitter Tools for facebook advertising How to beat competitors through SMM Benefits of Video Advertising How to make your product a brand? Get Visitors from Youtubes Best softwares for Social Media Marketing

10 Search Engine Marketing What is Search Engine Marketing? Organic Results Vs Paid results Importance of SEM Create Adwords Account Basics of Adwords Acccount Structure Tools to plan acampaign Depth concept of Campaign Types of Advertising Search Vs Display Create AdGroups Ad Keywords Ad Rank Quality Score & Its Importance How to increase Quality Score? How to beat competitor with low bid? Concepts of CPA, CPC, CTR,etc.. Campaign Settings Manual Bidding Vs Aut obidding Location Targeting Types of Targeting How to create perfect Ad group? KeywordPlanner Display Url Vs Destination Url Why do we need Perfect LP for SEM? Choosing a bidding strategy Setting a daily budget Display Url Vs Destination Url Why do we need Perfect LP for SEM? Keyword Vs Display Planner

11 Search Engine Marketing Cont. Measure your results Tools to measure your performance Conversion tracking Evaluate metrics relevant to your goals Optimize your campaign Increasing your brand awareness on the Display Network Ad Formats Text ad Product Listing Ads Dynamic Search Ads Ad Site Qulality Optimizing Performance Opportunities tab Campaign Experiments custom ad scheduling keyword insertion Performance, Profitability Google Display Network Display ads onyoutube Ad Words Tools Keyword Tools Targeting Tools Bid & Budget Tools Remarketing Types of Remarketing Dynamic Remarketing Search Ad Remarketing Mobile App Video Remarketing Performance Monitoring & Reporting. Ad Extensions Location Social Google Place Sitelink Phone Seller Rating

12 Marketing An introduction to Marketing Marketing Facts 5 Marketing challenges & solutions Integrate data with other data systems Improving deliverability Growing & Retaining Subscribers Achieving Measurable ROI Close the Marketing Loop Using for funnel Optimization 6 Types of Marketing s Newsletter Digest Dedicated s Lead Nuturing Sponsorship s Transactional s Marketing Metrics Bounce Rate DeliveryRate List Growth rate CTR Sharing Conversion Rate Revenue per sent Open Rate Unsubscribe Rate Bulk ing Tools for Marketing

13 Ecommerce Marketing Introduction of E commerce Marketing Types of E commerce B2B B2C C2C G2G,G2E,G2B,B2G E-Commerce in India Major Search Engines in the Market Advantages of E Commerce Top Motivators for Shopping Online ecommerce Marketing Concepts ROI on Ecommerce The Internet Audience and Consumer Behavior A General Model of Consumer Behavior The Online Purchasing Decision What Consumers Shop for and Buy Online? Multi-Channel Marketing Plan Products, Brands, and the Branding Process Seo for an E commerce Marketing Tools for E commerce Marketing Why do you need a perfect ecommerce strategy? Use affiliate marketing for ecommerce marketing

14 Lead Generation Introduction of Lead Generation Types of Lead Generation Importance of Lead in business The Mechanics of Inbound Lead Generation Generate Leads With Your Website Improve Positioning of Your Calls-to- Action(CTAs) Improve the Positioning of the Form Emphasize the Benefits of the Offer Create a Thank You Page that Keeps New Leads on the Site Importance of Landing Page A/B testing How does A/B testing effect Lead in business? How to do A/B testing? How to maximize your leads? Ultimate tricks of Lead Generation Tools for Lead Generation Strategy for Leads generation of every business

15 Content Marketing What is Content Marketing? Why is content marketing necessary? Importance of Unique Content in SEO. Content Planning and Integration Maintain Momentum How to Generate thousands of Clickable Ideas for your content? How to plan your content for maximum productivity? Learn to write content like a pro 10 Content Writing Secrets of Professional Writers Tools for Quick Content Creation Overcoming Common Content Marketing Roadblocks Other side of Content Creation: Optimize for Search Use Content to Increasetraffic, Engagement & Sales. 5 Simple Strategies for Monetizing your content.

16 Webmaster Tools An introduction to Google Webmster Tools Uses of Google Webmaster Tools Adding your website Site Configuration Sitemap Crawler access Site links Change of address Search queries Links to your website Keywords Subscriber stats Content keywords Geographic Target Diagnostics Malware Crawl errors Crawl stats HTML suggestions Labs Fetch as Google bot Site wiki Site performance Video sitemaps Spam Warnings & Other Notifications Blocked URLs Structured Data

17 Google Analytics Introduction of Google Analytics Importance of Google Analytics Create your Analytics account ConfigureYour Profile Grant Access to Other Users Add Tracking Code to Your Website Create Goals & Funnels Benefits of Goals How to Set Up Goals Setting Up Goals: Define the Funnel Path Auto-Tagging Tracking Transactions on 3rd Party Sites Analytics Reports Conversions Page Visits Exit Rate Bounce Rate Stick Rate How to reduce Bounce Rate? Alexa Rank How to increase Alexa rank in minimum time period? Enabling E-Commerce on Your Site

18 Mobile Marketing What is Mobile Marketing? 2018 Trends in Mobile Marketing and Advertising How to create a mobile website? Create MobileApp Why Mobile Marketers Should Focus on Smartphone Apps Hybrid Apps vs. Native Apps Mobile Marketing Key Performance Indicators(KPI) Tips to Maximize App Downloads From Free Channels 3rd Party Marketing Measurement Advertising on Mobile App Content Marketing on App Best tools to create mobile app How to create mobile website through Wordpress? Promotion of App in All platforms

19 Online Reputation Management Intro of Online Reputation Management Importance of ORM 3 Steps of ORM Monitor Analyse Influence Analyze How The Visible Information Affects Your Brand, Your Reputation Monitor And Track What Is Being Said Online Influence the Results by Participating in the Conversation and Eliminating Negative Sites Sources of Potential Reputation Problems Sources of Opportunity Consumer Complaint Sites Social Network Sites in ORM Competitor Attacks Trademark In infringement Influence Results by DevelopingYour Online Assets

20 Affiliate Marketing An introduction to Affiliate Marketing Why use affiliates? What kind of affiliate programmes are there? Considering a 12 month strategy Managing affiliates and pay per click search Make Money with Affiliate Who are affiliates? Types ofaffiliates When do you use affiliate marketing? Grow Your Business With Affiliate Marketing Managing Your Affiliate Program Promoting Your Affiliate Program Affiliate Newsletters Top Affiliate Earners in India Loyalty and reward websites Marketing with affiliate Popular Affiliate networks Choose best affiliate networks Affiliate Metrics

21 Adsense/Blogging Google Adsense How to create AdSense Account Google AdSense account Approval Process Adsense TOS: Things to followand Keep in mind Maximum Allowed AdSense unit on a single page AdSense revenue share revealed What is CTR in Google Adsense How Google AdSense pays inindia? AdSense placement Tips to increase AdSense revenue Ways to increase Adsense CPC Adsense Custom Search 50 Ways to boost Adsense revenue AdSense or Affiliate: Which one to use? Google AdSense serving has been disabled on your account A/B test Adsense adunit How much money one can earnfrom AdSense?

22 True Caller Marketing What is True caller marketing? How to make ads on True caller? Why Mobile Marketers Should Focus on True caller Marketing? How to start True caller ad campaign? How to Personalize Ads on Truecaller. How to publish adverts based on user behavior. Reach users by targeting phone numbers, names or business categories.

23 Whatsapp Marketing What is Whatsapp marketing? What is Whatsapp Business? How Personalize the Whatsapp Business account? How to make ads on Whatsapp? How Use Whatsapp Broadcast Lists For Marketing? How Use Whatsapp Group for Marketing? Why Mobile Marketers Should Focus on Whatsapp Marketing? How to start Whatsapp campaign?

24 CUSTOMER RELATIONSHIP MANAGEMENT Opportunity Management Sales process management Pipeline optimization Quotes Order management Sales force management Sales literature Direct Case Management Complete 360 degree view of customer information Automated routing and queuing Auto-response management Service scheduling Searchable knowledge base Service contracts Campaign Management Marketing list management List segmentation Campaign execution Marketing reporting (track marketing information from response through the sales cycle)

25 TO BUILT A CAREER IN DIGITAL MARKETING One Course 6 Certifications CSODM N O I D A D E L H I H E L P L I N E : B H U B A N E S W A R H E L P L I N E : W W W. C S O D M. C O M