The Social Media Experience

Transcription

1 The Social Media Experience

2 Australian Search Trends Users Search online for aged care because; Complex Process Costly Limited Front of Mind Support

3 Source

4 Google Likes Quality Content that is unique. Inbound Links to your site Multiple Platforms (Youtube, Facebook, Articles) Clear Navigation & Indexing

5 Google Facts Typing Google into the Google Search Engine doesn t blow up the internet. Quotation Marks customise search results. Analytics

6 Google Searches Domain Name Titles, Meta Tags & Keywords. Content Links - All contribute to how Google indexes your website.

7 Website Marketing Make sure the structure of your website supports it s purpose. Sales/Promotional Tool Support Information Communication tool Combination of these Does your online promotion match the website s purpose?

8 Website Referral Sources Aged Care Directories My Aged Care Network, Aged Care Online & Aged Care Guide. Facebook Facebook pages are becoming increasingly popular. Sensis/Yellow Pages (Certainly on the decline)

9 Consider SEO Carefully SEO is a complex issue, but recently Google has made it simpler...quality content is King. Not content for contents sake! Google deliberately changes search parameters all the time.

10 Blog Philosophy...

11 Popular Searches Traditional (Last 10 years) Location Care Requirements New Trends Price Room Configurations

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14 Social Media Experience

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16 Social Media

17 Word of Mouth

18 People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising. Mark Zuckerberg

19 According to Neilsen percent of people trust recommendations from friends and family more than all other forms of marketing. The same study found that less than half of all customers consider traditional paid advertising to be credible. * * A 2012 Neilsen Survey in Advertising and Brand Messages

20 Social Media Your customers are talking about you... It s just a matter of if you want to listen.

21 Social Media Platforms

22 Aged Care Sector We are seeing a growing trend of aged care providers dedicating a portion of their marketing budget/resources to social media. Many have staff dedicated to the development of this as a significant component of their marketing efforts

23 Aged Care Social Media Facebook the most popular medium Updates Families, Friends & Social Groups Like functionality simple Ability to post thoughts, feedback and images/videos that are easily shared.

24 Facebook Experience Feedback from providers has been positive Must be actively monitored and comments/questions actioned. Potential to replace existing newsletters Family members unable to visit can check in

25 Facebook Suggestions Understand your administration capabilities. You are in control of what is viewed. Much like the development of your website, seek external help Customise your group page to make it welcoming Keep it current and about the people rather than the business

26 Facebook An active Facebook page...a great way to showcase of your services Over 13 million Australian's have a Facebook profile...reason enough. Of all the social media options Facebook seems to have had the most success in engaging aged care providers with the community.

27 Personal Reviews... Why go there? Fact: In a 2013 study, 79% of consumers trust an online reviews as much as personal recommendations* Fact: 85% of consumers say they read online reviews for local businesses* *Source Brightlocal Consumer Reviews Survey 2013 with 2100 people responding.

28 Personal Reviews... Your Website, Facebook Page & Aged Care Online all have the ability for reviews/testimonials and good news stories to be published. Not all reviews/comments need to be glowing endorsements...how you respond is just as important. It only takes a few. Be proactive!

29 Online Reviews & Comments Ask yourself the question...would this interest you? Online consumers need more than just your traditional advertising pitch...they want it endorsed/validated by consumers. Consumers...give them come credit. Intelligent enough to deal with biased or extreme commentary.

30 Where no man has gone before? Urban Spoon, Trip Advisor, Facebook, Google+, Yelp...etc etc

31 Online Sales Structure Convert Uncommitted Searches Search Engines Online Directories Advertising Into Customers Website Social Media

32 Power of Virtual Tours

33 virtualtours/bluecross/darnlee/index.html