Social Media Strategy Template

Transcription

1 - Social Media Strategy Template How to build your brand & engage clients on social media.

2 - About Kathi Kruse Hi! I m Kathi Kruse. I m a Social Media Strategist and animal lover. Social media lends itself to my values and intentions. Let me explain. In 2003, I started my company Kruse Control Inc. after 25 years creating and managing inclusive, customer-focused work environments in multiple car dealerships across Southern California. I know it may sound strange, but I loved going to car dealerships on a daily basis. My experiences were unique. Relationships that were formed with employees and customers alike allowed our businesses to thrive. At the top of our priority list: nurturing the connections we made with our customers and our community. Outreach projects always delivered meaningful experiences for all. When social media arrived I was excited to release its full potential. So I launched my business. While it was a great fit for me, I discovered some industries simply don t aspire to the practices of social media. I ve always been a proponent of transparency, and enriching customer connections. I was all in. Who wouldn t want tools that increase sales, build communities and foster awesome employee and customer relationships? Well, some decidedly push it away. Strange isn t it? This realization actually energized Kruse Control to shift gears and focus on serving women-owned businesses, which are growing at historic rates. Making history is what women do best.

3 I m an admitted problem solver so when I witnessed a disturbing trend I was moved to action. The absence of well-formulated social media strategies and well-executed, affordably priced services are crippling a lot of women-owned businesses. I am compelled to make a difference in this arena. Welcome to the new Kruse Control! Female entrepreneurs and small business owners in particular stand the best chance to capitalize on the benefits that social media brings to the table. But the barriers have been daunting. If you re feeling lost, uncertain, unorganized and confused you re not alone. Time constraints, lack of social media skills and/or budget issues aren t helping either. If you re reading this then you re probably ready to make a change that will improve your work, your relationships, and your health. My attention is focused on you because you embrace the value that social media brings to a business. Too many deserving individuals leave this powerful tool on the table. Even if you ve teetered on giving up the whole social media thing, I assure you it s not too late. I m going to help you change that! In today s online economy, it is integral to your overall business success. What sets my service apart: I help business women create and execute a custom designed social media Strategy at an affordable price. How will a Strategy change your life: You wouldn t go on a trip without a map or a connection to GPS. Your Strategy is essential to get you where you want to go, and get you there alive and well. I ve created a process to put YOU in the driver s seat. Kruse Control provides an easy-to-follow plan that lets you control how your brand is seen on social. We will be there to help implement all aspects of your Strategy, and give guidance every step of the way.

4 Your Strategy will be an action guide that organizes efforts, clarifies needs and goals, makes measurable outcomes possible, provides a tool to rely upon for guidance, and shows you when it s time to make a course correction, or call in the team to celebrate. This is true even if your team is made up of you and your beloved dog, kitty, bird, reptile or horse. Best of all, those feelings of uncertainty and confusion will be a thing of the past. Does it take a commitment? Yes. Anything that builds a business does. Your Strategy serves as a foundation upon which all social media decisions are made. I believe female entrepreneurs and small business owners accept this challenge rather than resist it. I also believe that partnerships with worthy social causes improve our lives and our community s well-being. I ve always ached for a way to support animals through my work. Many of us have passions that often get censored during work hours. We keep things separate, and I ve realized that I don t want to do that anymore. I truly want to merge my passions and engage other animal lovers in the process. The greatest privilege that comes with free speech is the right to use your voice for those who don t have one. When you work with Kruse Control, you improve the lives of abused, neglected and abandoned horses. You speak up for America s endangered wild horses. You give a voice to the voiceless. At a young age, I reached past the Barbies and went straight for the stuffed ponies (it s true I have home movies to prove it!). I connect with animals, respect them and advocate for them. An advocate is someone who fights for your business to be heard. Our goal is to take the guesswork out of social media so you can engage more customers. I want to inspire confidence and bring you peace-of-mind.

5 I ll help you create a world in which customers align with you, want to spend time with you, appreciate your insights and feel comfortable reaching out when a need arises. Open, transparent and integrity-rich businesses thrive in the social space. This is where Kruse Control allows you to prevail over the huge corporations with budgets to burn. Together, we will do it Kathi is a life-long animal advocate and serves on the board of Hanaeleh, a non-profit horse rescue located in Orange County, California. 10% of Kruse Control profits go to animal rescue and advocacy. Tamahome and Rio

6 - Social Media Strategy Template By Kathi Kruse Your brand is how people experience what you believe. Completing this template is your first step toward formulating your Strategy, and maximizing your business impact in the social space. Social media strategy includes the following 6 "sub-strategies." This template uses this outline to help you better organize your overall social media strategy. Brand strategy (telling your unique story in such a way that customers are attracted and want to know more) Design strategy (the look of your profiles should be consistent with your brand) Content strategy (what you ll post and why you re posting it) Engagement strategy (how you ll engage with customers once you ve attracted them) Promotion strategy (how you ll turn fans into customers) Measurement strategy (how you ll determine ROI - Return on Investment)

7 Social Media Goals/Objectives: Describe what you want to accomplish. Examples: Build a successful social media presence Create positive brand awareness and reputation Get more leads and sales We d like to sell in a new or underserved market (opportunities) Brand Strategy Identify what you bring to the table. 3 reasons people choose us over our competitor: The social platform(s) we ll utilize are: Discover where your audience actively participates on social media to uncover your biggest area of opportunity. Facebook Instagram Twitter Linkedin Pinterest Other:

8 2. Design Strategy Designs for profile pics, headers, graphics, image posts, etc. Colors. 90% of consumers snap judgments are based on color alone. So, when you want to create urgency use red; optimism, yellow; wealth and relaxation, green; trust, blue; romance, pink; power, black; and calmness, purple. Text and typography consistency. Readability is key. Make sure you only use two fonts at most and that their size fits well with each social platform. Balance. Make space your friend. The core principles are clarity and conciseness. Think about the simplest way you re able to get your message across. 3. Content Strategy Your plan to reach the right customer at the right time with the right message. Determine target customers Describe your target customer(s) as thoroughly as possible: What do you hear? What are your customers saying? What are the recurring themes regarding their challenges and desires?:

9 Describe the community they live in (metro area, rural, somewhere in between): Demographics (income, interests, ages, races): Topics we ll write about: What are your target customers most frequently asked questions?: What content do we already have? We use the following to educate and promote: Blog Ebooks Workshops Testimonials Video Podcast Newsletter Marketing

10 We use the following to build trust: Employee-generated content Customer-generated content Prospect assessment tool Free how to content Customer training/orientation Loyalty programs Customer-only events Customer feedback tools Customer workshops Types of content we will create Images Video Written Live Video (such as Facebook Live) Podcast or audio Additional content strategy To-Do's: How often should we publish & post? Create a content calendar to schedule posts. Tools we ll need to publish content. What resources do we have to create content? Who will produce our content? Who s in charge of our content? Who will maintain our content? (content is a company asset) What do we need in order to get where we want to go?

11 4. Engagement Strategy How we ll participate in conversations. Plan the times when you will monitor and listen. Block these times out on your appointment calendar and set up notifications to remind you to check in on your social networks. Who will manage our online community? What attributes must they possess? Describe engagement tactics you will use. 5. Promotion Strategy How we ll grow our community and convert some into buyers. Plan your budget for Facebook ads (including management fee if you choose to outsource). Create sales funnel (conversion process). Design ads - text, images, video - for our target audience (who we want to reach). Determine Retargeting tactics. 6. Measurement Strategy How we'll determine ROI. The great thing about social media is that you get real-time feedback that your tactics are working (or not). Tools we ll use to measure. Create regular schedule of monitoring and reporting (including online reviews if applicable). Tie results back to goals to determine ROI.

12 - Need More Help? Book a session with Kathi to replace what's not working with something better! LEARN MORE