Lazada education process (Overview)

Transcription

1

2 Agenda Introduction Manage your store on Seller Center Manage your orders How to join a promotion Manage your finances & payments Penalties Seller support Tips to be successful on Lazada Questions

3 Steps to go live

4 Lazada education process (Overview) SELLER CENTER LAZADA UNIVERSITY LAZADA SUPPORT CENTER

5 Manage your store on Seller Center

6 Seller Center

7 Seller Center How to add a product Click Products Add a product

8 Seller Center How to add a product Click Create a new Product for single product upload

9 Seller Center Select the right category Type in product name or relevant category in the search bar to identify the right positioning of the product

10 Seller Center Select the right category Or you could select the Primary category and the relevant sub-categories

11 Seller Center Add product name Key in the Name according to the naming format Example of naming format

12 Seller Center Add product brand Key in the brand name If your brand is not listed with Lazada, please contact our Partner Support Center by filling in the HELP TO EDIT CONTENT form on Seller Center AABBCC Fill in the form Help to edit content

13 Seller Center Add product brand OEM option can be used if the product doesn t have a brand name

14 Seller Center Add product specifications Key in the product specifications/attributes All specifications/attributes filled in helps to filter the search to your product

15 Seller Center Add product specifications All specifications/attributes filled in helps to filter the search to your product Attributes Naming

16 Seller Center Add taxes Select Tax 6 if your company is GST registered or default if it is not registered

17 Seller Center Add highlights Insert bullets How it will appear in the product listing page 3 Months Local Supplier Warranty

18 Seller Center Add product description Key in the product description in English, min 50 words max. 700 words

19 Seller Center Add images in product description Insert images in the product description by clicking on Insert image and key in the image URL Insert Image Paste Image URL

20 Seller Center Add images in product description How it will appear on your product listing page

21 Seller Center What s in the box Key in the items the customer will receive in the package How it will appear on your product listing page

22 How to add free items Key in the free items, if any but use ONLY Lazada freebie template How it will appear on your product listing page 3 Months Months Local Local Supplier Supplier Warranty Warranty

23 All Lazada merchants enjoy the benefit of paying RM5.3 (incl. GST) shipping fees irrespective of the product weight Seller Center Product dimensions Key in the accurate product & package dimensions How it will appear on your product listing page

24 Seller Center Warranty Select the appropriate Warranty type & period How it will appear on your product listing page 3 Months Local Supplier Warranty

25 Seller Center Pricing Key in the product variation (only sizes) Examples of different variations

26 Seller Center Pricing Key in the unique Seller SKU (without space) min. 3, max. 50 characters PRODUCT BIRTH CERTIFICATE

27 Seller Center Pricing Key in the quantity of the products available Make sure you always have stock available to avoid cancellations which result in penalties

28 Seller Center Pricing Key in the price of the products How it appears on your product listing page 3 Months Local Supplier Warranty

29 Seller Center Pricing Key in the sale price and the sale period How it appears on your product listing page 3 Months Local Supplier Warranty

30 Seller Center Uploading images Click on browse and select the image to be uploaded. Click open

31 Seller Center Uploading images

32 Benefits of good quality content

33 Manage your orders

34 How Lazada Operates: Drop Off

35 Fulfillment process Click on Manage orders & then click on Pending to check the orders received 1 2

36 Fulfillment process Click on Invoice. Take note of the payment method before choosing the delivery provider. Skynet is for prepaid payments & Ta-Q-Bin for COD 3 Click on Create Package & Next once you select the delivery provider. Then Click Save Invoice Number & Next 4 5

37 Fulfillment process Print one copy of the Tax invoice and include it inside the packing of the product

38 Fulfillment process A check mark will appear in the printed column. Click on Ready to ship to generate tracking number/id 6 7 Click on shipping labels to print the shipping labels 8 Skynet - DS 9

39 Fulfillment process Prepaid (Skynet) Ensure the paper is A5 size & landscape format. Click on print and print 4 copies

40 Fulfillment process SkyNet DS & Ta-Q-Bin 1. Print 4 copies of shipping labels 2. Receiver copy stick on the package 3. POD & Billing copy insert in the pouch & stick on the package 4. Merchant copy for your own reference

41 Fulfillment process Click on Ready ship Skynet - DS

42 Fulfillment process The status will change to Shipped The status will change to Completed once the package has been delivered to the customer

43 Fulfilment process checklist Upon receiving your order within 24 hours, you should: 1. Print invoice 2. Pack your product 3. Print selected 3PL shipping label 4. Stick selected 3PL shipping labels on your packed product 5. Update SC status to READY TO SHIP 6. Drop your product to the nearest selected 3PL branch * DO NOT FORGET TO PLACE YOUR PRINTED TAX INVOICE INSIDE YOUR PACKAGING

44 Manage your store via Mobile (Seller Center App) Download the Seller Center app through Google Play store Today! (*available only for Android. Coming soon for ios users)

45 How to join a promotion

46 Promotions tool Step by step guide STEP 1: Log in to your account and click on the Join the Promotion button Countdown to end of Registration Period 1

47 Promotions tool Step by step guide STEP 2: Click on Select Products for Promotion to add products to promotion Registration deadline View and understand the criteria 1

48 Promotions tool Step by step guide STEP 3: In Add new products tab you can add the relevant products to the promotion 1 Ensure promo price aligns with minimum discount criteria of promotion 2 Ensure you have sufficient stock to commit to the promotion 3 Add your products for the promotion

49 Promotions tool Step by step guide STEP 4: Check/update status of products in the promotion Should your products get rejected, the reasons will be displayed here Click to update details or remove your products from the promotion

50 Managing your finances & payments

51 Payment cycle Day 1 Day 14 Day Delivered orders in the past 2 weeks 2 Receive payment within 3 working days Payment request made by Lazada (Friday of the 2 nd week) For more information on Financial reconciliation you can watch the video on Seller support Lazada University Tutorials Understanding fees

52 Penalties

53 Seller Penalties- Overview What is penalty? Penalty is imposed on sellers that breach Lazada policies Why is Lazada charging it? Provide amazing customer experience through delivery of original items, on time, and in great condition Discourage bad behaviour from sellers, ensuring good re-purchase and conversion rates

54 Products Penalties Defective - Work with most trustworthy suppliers - Conduct strict quality control with frequent sample testing - Take actions once products are returned due to the products are defective Penalty imposed: Delist SKU - If >= 2 items monthly or - If >= 2% of overall orders monthly Missing parts - Rechecking of the items packed in the boxes delivered to the customer - Make sure to pack all items stated in What s in the box on website before ship out the order Penalty fee imposed: RM50 per item + GST% Ordered Delivered Wrong Item - Pay extra attention when packing the orders, especially during high volume campaign days - Rechecking of the items packed in the boxes delivered to the customers Penalty fee imposed: RM50 per item + GST%

55 Fulfillment Penalties Cancelled due to out of stock Slow fulfilment Fake order status - Update the stock regularly and precisely - Allocate sufficient stock to Lazada - Pay attention to the daily pending order sent by Lazada and process orders in time - Check Seller Center daily to process new orders promptly - Do not update the status of orders to Ready to Ship until orders have been packed and ready to handover to 3PL Penalty fee imposed: Item Price x 2.5 x commission % + GST% Penalty fee imposed: Item Price x 2.5 x commission % + GST% Penalty fee imposed: RM50 per item cancelled + GST% Wrong price - Regularly check the price of all SKUs in Seller Center - Be extra careful when submit promo prices to Promotion Tool in Seller Center Penalty fee imposed: Item Price x 2.5 x commission % + GST%

56 Lazada s legal conditions & implications Counterfeit / Fake items Description 1. Items that apply a trademark (e.g. a brand or character logo) on the product, the product packaging, or anywhere in relation with the product, without authorization by the trademark owner 2. Items that contain specific design elements (e.g. cartoon characters or colorways) protected by a trademark, without the authorization by the trademark owner Actions New SKUs - we would proceed with the QC process once the items originality may be justified Existing SKUs - A fine of RM (inclusive GST) will be imposed per SKU for failure to justify the items authenticity within 5 working days from the date of this Items that bear such similarities with other products that they are likely to deceive buyers into thinking they are made or sold by the owner of the other product's brand (e.g. a replica of a branded item with or without altered logos) 4. Items that are in violation of any laws of Malaysia

57 Lazada s legal conditions & implications Prohibited items Description 1. Weapons: Firearms, Tasers, air gun and other controlled or banned weapons, munitions, supplies or parts, daggers and flick knives 2. Medical items: Ballpoint syringe 3. Health Supplements: Unregistered drugs under The Control of Drugs And Cosmetics Act 1984 Health supplements must not bear claims capable of curing, treating or preventing disease Products containing illegal ingredients as per listed by Malaysia Ministry of Health 4) Adult Toys: Pornography and pornographic products Explicit & obscene Bondage items (Whips, Gags,Clamps, etc) Actions New SKUs the SKUs would be deactivated at the QC level and wouldn't go online on Lazada platform Existing SKUs A fine of RM (inclusive GST) will be imposed per SKU for the second offense; which include the SKUs deactivation without our justification, or uploading of any prohibited items in future 5) Others: Items with symbols of marijuana, cannabis

58 Seller support

59 Seller support